The Simple Truth About Marketing Mon, 08 Jun 2026 10:36:03 -0400 en-us © 2026 The Simple Truth About Marketing yes 17a3c346-ca7f-5b40-b7a4-264a3f793866 Kelly Rice, Fractional CMO episodic false Marketing doesn’t usually fall apart all at once. It builds one decision at a time, until there is a lot happening but no clear way to understand what is actually driving business.


If you have a website, SEO, ads, and even vendors in place but every marketing decision still comes back to you, you have reached the limit of task-based marketing. 


After 25 years as a small business fractional chief marketing officer, host Kelly Rice has seen this stall growth for countless companies. 


This podcast is a series of short conversations about how to stop being the default decision-maker and move toward a marketing system you can actually count on to generate leads.


About Kelly Rice

Kelly Rice is a Fractional CMO and the founder of Treefrog Marketing. She works alongside established service-based businesses to provide the strategic leadership and marketing support needed to move from scattered activity to intentional growth. By focusing on direction over just execution, she helps business owners stop managing marketing and start leading their companies.


]]> Buzzsprout (https://www.buzzsprout.com) Kelly Rice, Fractional CMO https://storage.buzzsprout.com/d127lfv6t58vjck41etot6fniw8r?.jpg The Simple Truth About Marketing #1: Why Marketing Feels Harder as Your Business Grows (& What to Do About It) #1: Why Marketing Feels Harder as Your Business Grows (& What to Do About It) As a service-based business grows, marketing usually gets harder to manage. There is more activity, more money being spent, and more people involved, but it can still be hard to see what is actually driving leads, revenue, or return on investment.

In this episode, Kelly Rice talks through why this happens for small businesses doing $3M to $10M in annual revenue. Most have a website, ads, SEO, social media, and email in place, but those pieces were usually added one at a time instead of being built to work together.

When marketing is built piece-by-piece, the activity can make sense on its own, but the full picture is harder to see. That is why so many marketing decisions still fall back on the business owner. 

Without a clear line between effort and outcome, marketing decisions start to feel more like guessing than planning.

]]> As a service-based business grows, marketing usually gets harder to manage. There is more activity, more money being spent, and more people involved, but it can still be hard to see what is actually driving leads, revenue, or return on investment.

In this episode, Kelly Rice talks through why this happens for small businesses doing $3M to $10M in annual revenue. Most have a website, ads, SEO, social media, and email in place, but those pieces were usually added one at a time instead of being built to work together.

When marketing is built piece-by-piece, the activity can make sense on its own, but the full picture is harder to see. That is why so many marketing decisions still fall back on the business owner. 

Without a clear line between effort and outcome, marketing decisions start to feel more like guessing than planning.

]]> Kelly Rice, Fractional CMO Buzzsprout-19300564 Mon, 08 Jun 2026 10:00:00 -0400 472 full false Welcome to The Simple Truth About Marketing Welcome to The Simple Truth About Marketing Marketing doesn’t usually fall apart all at once. It builds one decision at a time, until there is a lot happening but no clear way to understand what is actually driving business.

If you have a website, SEO, ads, and even vendors in place but every marketing decision still comes back to you, you have reached the limit of task-based marketing. 

After 25 years as a small business fractional chief marketing officer, host Kelly Rice has seen this stall growth for countless companies. 

This podcast is a series of short conversations about how to stop being the default decision-maker and move toward a marketing system you can actually count on to generate leads.


]]> Marketing doesn’t usually fall apart all at once. It builds one decision at a time, until there is a lot happening but no clear way to understand what is actually driving business.

If you have a website, SEO, ads, and even vendors in place but every marketing decision still comes back to you, you have reached the limit of task-based marketing. 

After 25 years as a small business fractional chief marketing officer, host Kelly Rice has seen this stall growth for countless companies. 

This podcast is a series of short conversations about how to stop being the default decision-maker and move toward a marketing system you can actually count on to generate leads.


]]> Kelly Rice, Fractional CMO Buzzsprout-19254691 Thu, 28 May 2026 12:00:00 -0400 129 trailer false