Clicks to Recovery Thu, 28 May 2026 13:41:04 -0400 en-us © 2026 Clicks to Recovery yes f212f835-fd6f-5c7b-a149-9f765bb220c6 Lever 11 episodic false Every empty bed represents someone still struggling to find help.


The Lever11 Podcast brings together addiction recovery center owners, operators, and marketing experts to talk about what it really takes to connect people with life-changing treatment.


Through honest conversations, powerful recovery journeys, and practical marketing insights, we explore how mission-driven centers can grow, stay at capacity, and make sure families in crisis find the right help fast.


Because having a great program isn’t enough if the people who need it can’t find you in time.

]]> Buzzsprout (https://www.buzzsprout.com) Lever 11 https://storage.buzzsprout.com/e6xsenbu66nz4dg9qao5lt0aeoqp?.jpg Clicks to Recovery Your Program Works. How to Actually Help them Find You | feat. Cory McEwan, Lever11 Your Program Works. How to Actually Help them Find You | feat. Cory McEwan, Lever11 A family is searching for help right now, probably after the worst night of their life. If they don't find your center first, they find someone else's. That's the whole game.

Your clinicians are great. Your outcomes are real. None of it matters if the mother searching at 2am after her son's overdose lands on a competitor's site instead of yours. Empty beds aren't a budget problem. They're people you could have helped and didn't.

In the debut episode of Clicks to Recovery, host Tommy Anderson sits down with Cory McEwan, VP of Client Services at Lever11. Cory has nearly 20 years of paid media experience and has spent years helping addiction recovery centers stay full so they can keep saving lives.

What this episode covers:

- Why the person searching is almost never the patient, and what that means for how families find you.


- How being the program a family lands on first changes who actually gets help.


- Why staying at capacity isn't about revenue, it's about being open for the next person who needs you.


- Why most agencies bury centers in junk inquiries that slow admissions down and let real families slip through.


- What the first 90 days of a real campaign should look like.


- How HIPAA and LegitScript shape what you can say to a family in crisis.

If your beds aren't full, it isn't because families aren't searching. It's because they're finding someone else first.


00:00 – Welcome to Clicks to Recovery
02:15 – Why addiction recovery marketing is different from everything else
05:30 – The mistake that costs centers the families who need them most
09:00 – Why the family member is the one searching, not the patient
14:00 – Speaking to a family in crisis without breaking compliance
19:00 – Why a harder form means more of the right people get help
23:00 – Filling beds with families who are actually ready
27:00 – The first 90 days, and how to know when to grow
32:30 – One piece of advice for treatment center operators

]]> A family is searching for help right now, probably after the worst night of their life. If they don't find your center first, they find someone else's. That's the whole game.

Your clinicians are great. Your outcomes are real. None of it matters if the mother searching at 2am after her son's overdose lands on a competitor's site instead of yours. Empty beds aren't a budget problem. They're people you could have helped and didn't.

In the debut episode of Clicks to Recovery, host Tommy Anderson sits down with Cory McEwan, VP of Client Services at Lever11. Cory has nearly 20 years of paid media experience and has spent years helping addiction recovery centers stay full so they can keep saving lives.

What this episode covers:

- Why the person searching is almost never the patient, and what that means for how families find you.


- How being the program a family lands on first changes who actually gets help.


- Why staying at capacity isn't about revenue, it's about being open for the next person who needs you.


- Why most agencies bury centers in junk inquiries that slow admissions down and let real families slip through.


- What the first 90 days of a real campaign should look like.


- How HIPAA and LegitScript shape what you can say to a family in crisis.

If your beds aren't full, it isn't because families aren't searching. It's because they're finding someone else first.


00:00 – Welcome to Clicks to Recovery
02:15 – Why addiction recovery marketing is different from everything else
05:30 – The mistake that costs centers the families who need them most
09:00 – Why the family member is the one searching, not the patient
14:00 – Speaking to a family in crisis without breaking compliance
19:00 – Why a harder form means more of the right people get help
23:00 – Filling beds with families who are actually ready
27:00 – The first 90 days, and how to know when to grow
32:30 – One piece of advice for treatment center operators

]]> Lever 11 Buzzsprout-19245183 Thu, 28 May 2026 08:00:00 -0600 2109 full false