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  <title>The Mad Food Critic</title>

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  <copyright>© 2026 The Mad Food Critic</copyright>
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  <podcast:txt purpose="verify">themadfoodcritic@gmail.com</podcast:txt>
  <itunes:author>Will Bryce</itunes:author>
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  <description><![CDATA[<p>I spent over forty years in the food service industry, there are behind the scenes problems that need to be talked about and brought out into the open. I am using this podcast to not only expose hidden truths in the industry but be a voice of reason and hopefully find answers for the issues facing restaurant operators as well as patrons of the food service industry. I have been on all sides of the industry, grower, restaurant owner, designer, broker, trainer, written training programs for front of house as well as back of house.</p>]]></description>
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    <itunes:name>Will Bryce</itunes:name>
    <itunes:email>themadfoodcritic@gmail.com</itunes:email>
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    <itunes:title>DOES YOUR RESTAURANT HAVE AN IDENTITY CRISIS?</itunes:title>
    <title>DOES YOUR RESTAURANT HAVE AN IDENTITY CRISIS?</title>
    <itunes:summary><![CDATA[In the world of food service, sometimes we get wrapped up in the day to day operations and lose site of some important things, like, who we want to be. This is perfectly normal, but it can also be a perfect storm to unravel what we started out to create in the first place. In this episode we uncover some pitfalls, I am not saying don't serve cheese sticks or cheesecake, I am saying do not let them be your identity. Have some strong performers on your menu that showcase who you really are and ...]]></itunes:summary>
    <description><![CDATA[<p>In the world of food service, sometimes we get wrapped up in the day to day operations and lose site of some important things, like, who we want to be. This is perfectly normal, but it can also be a perfect storm to unravel what we started out to create in the first place. In this episode we uncover some pitfalls, I am not saying don&apos;t serve cheese sticks or cheesecake, I am saying do not let them be your identity. Have some strong performers on your menu that showcase who you really are and what specialties you have mastered. The biggest pitfall in brand identity is allowing your distributor to have a bigger identity in your restaurant than you do.</p><p>Local Eats are the Best Eats!</p>]]></description>
    <content:encoded><![CDATA[<p>In the world of food service, sometimes we get wrapped up in the day to day operations and lose site of some important things, like, who we want to be. This is perfectly normal, but it can also be a perfect storm to unravel what we started out to create in the first place. In this episode we uncover some pitfalls, I am not saying don&apos;t serve cheese sticks or cheesecake, I am saying do not let them be your identity. Have some strong performers on your menu that showcase who you really are and what specialties you have mastered. The biggest pitfall in brand identity is allowing your distributor to have a bigger identity in your restaurant than you do.</p><p>Local Eats are the Best Eats!</p>]]></content:encoded>
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    <itunes:author>Will Bryce</itunes:author>
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    <pubDate>Sun, 05 Jul 2026 12:00:00 -0400</pubDate>
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    <itunes:duration>777</itunes:duration>
    <itunes:keywords>#restaurantgrowth, #brandidentity, #foodservicedistributors, #restaurantstrategies, #restaurantowner, #howtobesuccesful</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>WHAT IS A WOW FACTOR?</itunes:title>
    <title>WHAT IS A WOW FACTOR?</title>
    <itunes:summary><![CDATA[Restaurants should always strive to provide a wow experience. It is honestly the fastest way to become a successful restaurant. Let's take a deep dive on what it takes to provide a WOW experience. Local Eats are the Best Eats! ]]></itunes:summary>
    <description><![CDATA[<p>Restaurants should always strive to provide a wow experience. It is honestly the fastest way to become a successful restaurant. Let&apos;s take a deep dive on what it takes to provide a WOW experience.</p><p>Local Eats are the Best Eats!</p>]]></description>
    <content:encoded><![CDATA[<p>Restaurants should always strive to provide a wow experience. It is honestly the fastest way to become a successful restaurant. Let&apos;s take a deep dive on what it takes to provide a WOW experience.</p><p>Local Eats are the Best Eats!</p>]]></content:encoded>
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    <itunes:author>Will Bryce</itunes:author>
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    <pubDate>Sun, 28 Jun 2026 20:00:00 -0400</pubDate>
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    <itunes:duration>1097</itunes:duration>
    <itunes:keywords>#restaurantgrowth, #restauranttraining, #FOHtraining, #BOHtraining, #foodservicesecrets, #trainyourstaff, #wowfactor, #bestofthebest</itunes:keywords>
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    <itunes:title>TRAINING IS NOT SHOWING THEM WHERE THE FORKS GO</itunes:title>
    <title>TRAINING IS NOT SHOWING THEM WHERE THE FORKS GO</title>
    <itunes:summary><![CDATA[You own a restaurant, then you hire a new employee. What is your plan for training? Every restaurant should have a solid training program, regardless of size. Training is the best ingredient for ALL restaurants. Local Eats are the Best Eats! ]]></itunes:summary>
    <description><![CDATA[<p>You own a restaurant, then you hire a new employee. What is your plan for training? Every restaurant should have a solid training program, regardless of size. Training is the best ingredient for ALL restaurants.</p><p>Local Eats are the Best Eats!</p>]]></description>
    <content:encoded><![CDATA[<p>You own a restaurant, then you hire a new employee. What is your plan for training? Every restaurant should have a solid training program, regardless of size. Training is the best ingredient for ALL restaurants.</p><p>Local Eats are the Best Eats!</p>]]></content:encoded>
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    <itunes:author>Will Bryce</itunes:author>
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    <pubDate>Sun, 21 Jun 2026 07:00:00 -0400</pubDate>
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    <itunes:duration>769</itunes:duration>
    <itunes:keywords>#restaurantgrowth, #restauranttraining, #FOHtraining, #BOHtraining, #foodservicesecrets, #trainyourstaff</itunes:keywords>
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    <itunes:title>ARE WE BEING CATFISHED ON OUR CATFISH?</itunes:title>
    <title>ARE WE BEING CATFISHED ON OUR CATFISH?</title>
    <itunes:summary><![CDATA[You know the story, we go out to eat and a plate of fresh fried catfish sounds so good. So we order the catfish because that's what the menu said it was, but are we really getting American raised catfish? The only "true catfish" in America. Local Eats are the Best Eats! ]]></itunes:summary>
    <description><![CDATA[<p>You know the story, we go out to eat and a plate of fresh fried catfish sounds so good. So we order the catfish because that&apos;s what the menu said it was, but are we really getting American raised catfish? The only &quot;true catfish&quot; in America.</p><p>Local Eats are the Best Eats!</p>]]></description>
    <content:encoded><![CDATA[<p>You know the story, we go out to eat and a plate of fresh fried catfish sounds so good. So we order the catfish because that&apos;s what the menu said it was, but are we really getting American raised catfish? The only &quot;true catfish&quot; in America.</p><p>Local Eats are the Best Eats!</p>]]></content:encoded>
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    <itunes:author>Will Bryce</itunes:author>
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    <pubDate>Sun, 14 Jun 2026 12:00:00 -0400</pubDate>
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    <itunes:duration>1120</itunes:duration>
    <itunes:keywords>#catfish, #americancatfish, #aquaculture, #catfished, #safecatfish, #mississippicatfish, #primeline</itunes:keywords>
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    <itunes:title>WHO&#39;S TO BLAME FOR FOOD SERVICE ISSUES</itunes:title>
    <title>WHO&#39;S TO BLAME FOR FOOD SERVICE ISSUES</title>
    <itunes:summary><![CDATA[As we wrap up this series we uncover who is to blame for food service issues in the restaurant industry. The answer will surprise you.  Local Eats are the Best Eats! ]]></itunes:summary>
    <description><![CDATA[<p>As we wrap up this series we uncover who is to blame for food service issues in the restaurant industry. The answer will surprise you. </p><p>Local Eats are the Best Eats!</p>]]></description>
    <content:encoded><![CDATA[<p>As we wrap up this series we uncover who is to blame for food service issues in the restaurant industry. The answer will surprise you. </p><p>Local Eats are the Best Eats!</p>]]></content:encoded>
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    <itunes:author>Will Bryce</itunes:author>
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    <pubDate>Mon, 08 Jun 2026 19:00:00 -0400</pubDate>
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    <itunes:duration>1209</itunes:duration>
    <itunes:keywords>#foodservicetruths, #exposingfoodservicesecrets, #becomeabetteroperator, #whoisthevillain, #themadfoodcritic</itunes:keywords>
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    <itunes:title>FOOD SERVICE SALES REP</itunes:title>
    <title>FOOD SERVICE SALES REP</title>
    <itunes:summary><![CDATA[Part 3 of the 6 part series. Let's take a dive into a food service sales reps day. Let's see what role they play in the industry issues. Local Eats are the Best Eats! ]]></itunes:summary>
    <description><![CDATA[<p>Part 3 of the 6 part series. Let&apos;s take a dive into a food service sales reps day. Let&apos;s see what role they play in the industry issues.</p><p>Local Eats are the Best Eats!</p>]]></description>
    <content:encoded><![CDATA[<p>Part 3 of the 6 part series. Let&apos;s take a dive into a food service sales reps day. Let&apos;s see what role they play in the industry issues.</p><p>Local Eats are the Best Eats!</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2616769/episodes/19269537-food-service-sales-rep.mp3" length="12634085" type="audio/mpeg" />
    <itunes:author>Will Bryce</itunes:author>
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    <pubDate>Sun, 31 May 2026 17:00:00 -0400</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2616769/19269537/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2616769/19269537/transcript.json" type="application/json" />
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    <itunes:duration>1047</itunes:duration>
    <itunes:keywords>#foodservicesales, #foodserviceissues, #foodserviceproblems</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
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    <itunes:title>EPISODE 2; FOOD SERVIVE DISTRIBUTORS</itunes:title>
    <title>EPISODE 2; FOOD SERVIVE DISTRIBUTORS</title>
    <itunes:summary><![CDATA[Episode 2 of a six part series on where is the smoking gun in the food service industry problems that operators face today. We are not blaming them for the problems that exist, I am simply shaking my head in disgust at some of their answers to the issues. Local Eats are the Best Eats! ]]></itunes:summary>
    <description><![CDATA[<p>Episode 2 of a six part series on where is the smoking gun in the food service industry problems that operators face today. We are not blaming them for the problems that exist, I am simply shaking my head in disgust at some of their answers to the issues.</p><p>Local Eats are the Best Eats!</p>]]></description>
    <content:encoded><![CDATA[<p>Episode 2 of a six part series on where is the smoking gun in the food service industry problems that operators face today. We are not blaming them for the problems that exist, I am simply shaking my head in disgust at some of their answers to the issues.</p><p>Local Eats are the Best Eats!</p>]]></content:encoded>
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    <itunes:author>Will Bryce</itunes:author>
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    <pubDate>Fri, 22 May 2026 17:00:00 -0400</pubDate>
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    <itunes:duration>1625</itunes:duration>
    <itunes:keywords>#foodservice, #foodservicedistributors, #industryissues</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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    <itunes:title>WHO IS THE VILLAIN IN FOOD SERVICE</itunes:title>
    <title>WHO IS THE VILLAIN IN FOOD SERVICE</title>
    <itunes:summary><![CDATA[in this four part series we look at who everyone thinks the villain in the food service industry. In part one we look at food service manufacturers and what role they play in the issues facing operators in the industry. Local Eats are the Best Eats! ]]></itunes:summary>
    <description><![CDATA[<p>in this four part series we look at who everyone thinks the villain in the food service industry. In part one we look at food service manufacturers and what role they play in the issues facing operators in the industry.</p><p>Local Eats are the Best Eats!</p>]]></description>
    <content:encoded><![CDATA[<p>in this four part series we look at who everyone thinks the villain in the food service industry. In part one we look at food service manufacturers and what role they play in the issues facing operators in the industry.</p><p>Local Eats are the Best Eats!</p>]]></content:encoded>
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    <itunes:author>Will Bryce</itunes:author>
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    <pubDate>Sun, 10 May 2026 08:00:00 -0400</pubDate>
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    <itunes:duration>1249</itunes:duration>
    <itunes:keywords>#foodservicetruths, #exposingfoodservicesecrets, #becomeabetteroperator, #whoisthevillain, #themadfoodcritic</itunes:keywords>
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