Because It's Personal Fri, 15 May 2026 09:53:06 +0100 https://www.buzzsprout.com/2616425 en-gb © 2026 Because It's Personal yes ba9ad1bc-699e-56f0-92ae-21e5e314153d team@itspersonal.agency It's Personal Agency episodic false Because It's Personal: The Podcast for Furniture & Homewares Founders


Buying a sofa, a kitchen, or a bed isn't like buying a pair of trainers. It's a considered, emotional, often months-long decision — and the brands that understand that are the ones winning.


This is the podcast for founders, MDs, and senior leaders in the premium furniture and homewares space who want honest, unfiltered conversations about what it actually takes to build and grow a brand in this sector.


Each episode, your host Magda Kolesinski sits down with the people behind some of the UK's most exciting furniture and homewares businesses — asking the questions that rarely get asked in boardrooms. From navigating a contracting market and finding growth where others see headwinds, to the real impact of AI, physical retail, and shifting customer expectations — this is where the furniture industry talks candidly.


Brought to you by It's Personal, the CRM agency built exclusively for premium furniture and homewares brands. We help founders replace pushy, one-size-fits-all marketing tactics with systems that genuinely support the way their customers actually buy.


Expect:

  • Real founder stories from inside the industry
  • Practical insight on growth, retention, and customer experience
  • Honest discussion on the trends reshaping furniture and homewares retail
  • No fluff. No generic business advice. Just conversations that matter to you.

New episodes released regularly. Subscribe so you never miss one.


🌐 itspersonal.agency 📸 @its.personal.agency 💼 It's Personal on LinkedIn


Got a question or want to suggest a guest? Get in touch at itspersonal.agency/contact

]]> Buzzsprout (https://www.buzzsprout.com) It's Personal Agency team@itspersonal.agency https://storage.buzzsprout.com/drxor82mfqo2cxf4o008u9mm9l9s?.jpg Because It's Personal Bespoke at Scale: Alexander Everett on Family Business, Furniture, and the Future of UK Retail Bespoke at Scale: Alexander Everett on Family Business, Furniture, and the Future of UK Retail In this episode, Magda Kolesinski sits down with Alexander Everett, CEO of Naked Kitchens, one of the UK's most exciting bespoke furniture brands, to unpack what it truly takes to grow a premium business in one of the toughest retail climates in recent memory.

While the UK kitchen and furniture sector contracted by as much as 15–20% in 2025, Naked Kitchens grew revenue by 20% — a result that demands explanation. Alex shares candidly how the business achieved it: from expanding their showroom network and planting roots in Chelsea, to building a culture of customer obsession that no algorithm can replicate.

This conversation covers the full picture — the strategic, the personal, and the practical. Alex traces his own journey from working the factory floor during COVID to leading the business as CEO, offering rare insight into what it means to truly understand every corner of a vertically integrated operation. He speaks openly about the role of physical retail in an increasingly digital world, why Naked Kitchens will never run a sale, and how the brand is approaching AI — thoughtfully, and on its own terms.

Whether you're a founder navigating a difficult market, a brand strategist curious about luxury retail, or simply someone fascinated by how heritage businesses grow without losing their soul, this episode is essential listening.

Topics covered include: bespoke kitchen market trends, UK furniture industry consolidation, physical showrooms vs. digital retail, AI in interior design and manufacturing, family business succession, premium brand positioning, and building for long-term growth in a contracting sector.

About Because It's Personal

This podcast is brought to you by It's Personal Agency — the CRM agency built exclusively for premium furniture and homewares brands.

We exist because standard e-commerce marketing tactics don't work for the furniture industry. Your customers don't buy in a hurry, and your marketing shouldn't treat them as if they do. Using our proprietary Trust Engineering Method, we help furniture brands replace pushy sales funnels with genuine guidance — building the systems that support your sales team, nurture long-cycle customers, and turn consideration into confident purchase decisions.

If you're a furniture founder tired of agencies that apply one-size-fits-all solutions to a business that's anything but — we'd love to talk.

🌐 itspersonal.agency 📸 Instagram: @its.personal.agency 💼 LinkedIn: It's Personal Agency

Connect with the founders: Magda Kolesinski — LinkedIn Olga de Villiers — LinkedIn

📅 Think your CRM could be working harder for your brand? Book a free call with the team.

]]> In this episode, Magda Kolesinski sits down with Alexander Everett, CEO of Naked Kitchens, one of the UK's most exciting bespoke furniture brands, to unpack what it truly takes to grow a premium business in one of the toughest retail climates in recent memory.

While the UK kitchen and furniture sector contracted by as much as 15–20% in 2025, Naked Kitchens grew revenue by 20% — a result that demands explanation. Alex shares candidly how the business achieved it: from expanding their showroom network and planting roots in Chelsea, to building a culture of customer obsession that no algorithm can replicate.

This conversation covers the full picture — the strategic, the personal, and the practical. Alex traces his own journey from working the factory floor during COVID to leading the business as CEO, offering rare insight into what it means to truly understand every corner of a vertically integrated operation. He speaks openly about the role of physical retail in an increasingly digital world, why Naked Kitchens will never run a sale, and how the brand is approaching AI — thoughtfully, and on its own terms.

Whether you're a founder navigating a difficult market, a brand strategist curious about luxury retail, or simply someone fascinated by how heritage businesses grow without losing their soul, this episode is essential listening.

Topics covered include: bespoke kitchen market trends, UK furniture industry consolidation, physical showrooms vs. digital retail, AI in interior design and manufacturing, family business succession, premium brand positioning, and building for long-term growth in a contracting sector.

About Because It's Personal

This podcast is brought to you by It's Personal Agency — the CRM agency built exclusively for premium furniture and homewares brands.

We exist because standard e-commerce marketing tactics don't work for the furniture industry. Your customers don't buy in a hurry, and your marketing shouldn't treat them as if they do. Using our proprietary Trust Engineering Method, we help furniture brands replace pushy sales funnels with genuine guidance — building the systems that support your sales team, nurture long-cycle customers, and turn consideration into confident purchase decisions.

If you're a furniture founder tired of agencies that apply one-size-fits-all solutions to a business that's anything but — we'd love to talk.

🌐 itspersonal.agency 📸 Instagram: @its.personal.agency 💼 LinkedIn: It's Personal Agency

Connect with the founders: Magda Kolesinski — LinkedIn Olga de Villiers — LinkedIn

📅 Think your CRM could be working harder for your brand? Book a free call with the team.

]]> Its Personal Agency Buzzsprout-19176581 Fri, 15 May 2026 09:00:00 +0100 1882 Because Its Personal, Its Personal Agency, Furniture Podcast, Homewares Podcast, Furniture Industry, Kitchen Industry, Bespoke Furniture, Premium Furniture, Interior Design, Home Renovation, UK Furniture Market, Furniture Business, Small Business UK, Busi 1 1 full false