IPA Podcast Sun, 17 May 2026 23:08:14 -0400 https://ipa.co.uk/knowledge/adtalk-podcasts/ en © 2026 IPA Podcast yes d2b2de45-69a3-5f11-8f02-aef776fea3d1 Institute of Practitioners in Advertising (IPA) episodic false The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend. 


Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the advertising and communications business.

]]> Buzzsprout (https://www.buzzsprout.com) Institute of Practitioners in Advertising (IPA) https://storage.buzzsprout.com/lit2hxdk1lov9nhs7ar4mh6rz1sq?.jpg IPA Podcast https://ipa.co.uk/knowledge/adtalk-podcasts/ The IPA Making Sense Podcast: Vicky Fox The IPA Making Sense Podcast: Vicky Fox Vicky Fox, Chief Planning Officer at Omnicom Media, joins the IPA Making Sense Podcast to share her advice for anyone starting their career now, how the pivot from searching to prompting is driving zero-click behaviour and what this means for the future of our industry.

]]> Vicky Fox, Chief Planning Officer at Omnicom Media, joins the IPA Making Sense Podcast to share her advice for anyone starting their career now, how the pivot from searching to prompting is driving zero-click behaviour and what this means for the future of our industry.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2315553326 Wed, 06 May 2026 07:00:07 -0400 2826 making sense, full false IPA On... Dating trends IPA On... Dating trends Carlos Andres Rodriguez, Global Creative Director at Omnicom and IPA Insight Manager, Eric Kreis, join the IPA On... Podcast to explore Gen Z and modern dating trends.

]]> Carlos Andres Rodriguez, Global Creative Director at Omnicom and IPA Insight Manager, Eric Kreis, join the IPA On... Podcast to explore Gen Z and modern dating trends.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2306654537 Tue, 21 Apr 2026 20:00:00 -0400 2245 talent full false The Effectiveness Files: HIVED The Effectiveness Files: HIVED Murvah Iqbal, CEO & Co-founder of all-electric delivery company HIVED, joins the IPA Effectiveness Files to talk about the journey HIVED has been on so far, the origins of the business and the core principles behind the brand.

]]> Murvah Iqbal, CEO & Co-founder of all-electric delivery company HIVED, joins the IPA Effectiveness Files to talk about the journey HIVED has been on so far, the origins of the business and the core principles behind the brand.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2298653273 Wed, 08 Apr 2026 07:00:21 -0400 2527 effectiveness full false The IPA Making Sense Podcast: Mike Follett The IPA Making Sense Podcast: Mike Follett Mike Follett, CEO of Lumen Research, joins the IPA Making Sense Podcast to explore the power of attention as a metric, how it varies across media and what this means in practice for planners and strategists.

]]> Mike Follett, CEO of Lumen Research, joins the IPA Making Sense Podcast to explore the power of attention as a metric, how it varies across media and what this means in practice for planners and strategists.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2293950434 Tue, 31 Mar 2026 20:00:00 -0400 3583 making sense full false IPA On... The value of creativity IPA On... The value of creativity Award-winning strategy and transformation leader and author Sue Unerman joins the IPA On... podcast to discuss her book 'A Year of Creativity', and lessons from a storied career in advertising on belonging, wellbeing and success strategies for women at work. You can purchase 'A Year of Creativity' here: https://www.amazon.co.uk/Year-Creativity-Boosting-Innovation-Inspiration/dp/1399413252

]]> Award-winning strategy and transformation leader and author Sue Unerman joins the IPA On... podcast to discuss her book 'A Year of Creativity', and lessons from a storied career in advertising on belonging, wellbeing and success strategies for women at work. You can purchase 'A Year of Creativity' here: https://www.amazon.co.uk/Year-Creativity-Boosting-Innovation-Inspiration/dp/1399413252

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2285398706 Tue, 17 Mar 2026 20:00:00 -0400 1730 talent full false The IPA Making Sense Podcast: Rich Kirk The IPA Making Sense Podcast: Rich Kirk Rich Kirk, Chief Strategy Officer at EssenceMediacom, joins the IPA Making Sense Podcast to explore how to think about the physics of formats, what signal strength means for modern media planning, and how AI is revolutionising the search landscape. 

]]> Rich Kirk, Chief Strategy Officer at EssenceMediacom, joins the IPA Making Sense Podcast to explore how to think about the physics of formats, what signal strength means for modern media planning, and how AI is revolutionising the search landscape. 

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2280902378 Wed, 11 Mar 2026 08:00:26 -0400 4718 making sense full false The IPA Making Sense Podcast: Caroline Manning The IPA Making Sense Podcast: Caroline Manning Initiative's Caroline Manning joins the IPA Making Sense podcast to explore how to find coherence in a fragmented media world, how planners can balance data, culture, and creativity, and how emerging tools like AI can be used to supercharge, rather than replace, human thinking.

]]> Initiative's Caroline Manning joins the IPA Making Sense podcast to explore how to find coherence in a fragmented media world, how planners can balance data, culture, and creativity, and how emerging tools like AI can be used to supercharge, rather than replace, human thinking.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2273053070 Tue, 24 Feb 2026 19:00:00 -0500 3743 making sense full false The IPA Making Sense Podcast: Zehra Chatoo The IPA Making Sense Podcast: Zehra Chatoo Zehra Chatoo, the founder of AI consultancy Code for Good Now, joins the IPA Making Sense podcast to discuss how AI can transform marketing without losing the human touch, what true inclusivity looks like in brand storytelling, the role that creators will play in shaping the digital culture and much more.

]]> Zehra Chatoo, the founder of AI consultancy Code for Good Now, joins the IPA Making Sense podcast to discuss how AI can transform marketing without losing the human touch, what true inclusivity looks like in brand storytelling, the role that creators will play in shaping the digital culture and much more.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2263631207 Tue, 10 Feb 2026 19:00:00 -0500 3119 making sense full false The Effectiveness Files: Little Moons The Effectiveness Files: Little Moons Joanna Allen, CEO of Little Moons, joins the IPA Effectiveness Files to explore her career working across category-defining brands, Little Moons' growth as a brand and why TikTok is such an important communication channel for them.

]]> Joanna Allen, CEO of Little Moons, joins the IPA Effectiveness Files to explore her career working across category-defining brands, Little Moons' growth as a brand and why TikTok is such an important communication channel for them.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2255167649 Tue, 27 Jan 2026 19:00:00 -0500 2542 effectiveness full false New Business Diaries: Resilient pitching with Oli Richards, Louise Lang and James Appleby New Business Diaries: Resilient pitching with Oli Richards, Louise Lang and James Appleby Saatchi & Saatchi's Oli Richards, Forsman & Bodenfors' Louise Lang and Conquis' James Appleby join the IPA New Business Diaries to explore resilient pitching. They cover the impact of pitching on mental health, why it is so important to think about the people you are pitching with and pitching to, before sharing their top tips for pitching best practice.

]]> Saatchi & Saatchi's Oli Richards, Forsman & Bodenfors' Louise Lang and Conquis' James Appleby join the IPA New Business Diaries to explore resilient pitching. They cover the impact of pitching on mental health, why it is so important to think about the people you are pitching with and pitching to, before sharing their top tips for pitching best practice.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2250174710 Tue, 20 Jan 2026 19:00:00 -0500 2505 new business full false The IPA Making Sense Podcast: Ellie Nicolaou The IPA Making Sense Podcast: Ellie Nicolaou True’s Ellie Nicolaou joins the IPA Making Sense podcast to explore what the media landscape looks like from a Gen Z perspective, the benefits of non-traditional routes into the industry and what agencies can do to best nurture young talent.

]]> True’s Ellie Nicolaou joins the IPA Making Sense podcast to explore what the media landscape looks like from a Gen Z perspective, the benefits of non-traditional routes into the industry and what agencies can do to best nurture young talent.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2246747531 Tue, 13 Jan 2026 19:00:00 -0500 3358 making sense full false The IPA Making Sense Podcast: Sarah Gale The IPA Making Sense Podcast: Sarah Gale The IPA Making Sense Podcast: Sarah Gale by Institute of Practitioners in Advertising (IPA)

]]> The IPA Making Sense Podcast: Sarah Gale by Institute of Practitioners in Advertising (IPA)

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2225955209 Tue, 09 Dec 2025 19:00:00 -0500 5637 making sense full false The Effectiveness Files: Alistair Macrow The Effectiveness Files: Alistair Macrow Alistair Macrow, former CEO of McDonald's UK & Ireland, joins the IPA Effectiveness Files podcast to discuss his journey from CMO to CEO, the value that marketing brings to a business, his advice for agencies and much more.

]]> Alistair Macrow, former CEO of McDonald's UK & Ireland, joins the IPA Effectiveness Files podcast to discuss his journey from CMO to CEO, the value that marketing brings to a business, his advice for agencies and much more.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2222671598 Tue, 02 Dec 2025 19:00:00 -0500 2993 effectiveness full false The IPA Making Sense Podcast: Rory Sutherland The IPA Making Sense Podcast: Rory Sutherland In the first episode of our Making Sense Podcast, IPA Head of Marketing and Data Innovation Simon Frazier sits down with the inimitable Rory Sutherland. Their discussion spans TK Maxx, geriatric aids, the value of sometimes ‘being more puppy’, and why marketing and advertising have fundamentally failed to explain, price and promote the true value they create.

]]> In the first episode of our Making Sense Podcast, IPA Head of Marketing and Data Innovation Simon Frazier sits down with the inimitable Rory Sutherland. Their discussion spans TK Maxx, geriatric aids, the value of sometimes ‘being more puppy’, and why marketing and advertising have fundamentally failed to explain, price and promote the true value they create.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2218244762 Tue, 25 Nov 2025 19:00:00 -0500 5010 making sense full false New Business Diaries: Pedro Martins and Tobi Asare New Business Diaries: Pedro Martins and Tobi Asare Author, Founder of My Bump Pay and former Head of Growth at OMD UK, Tobi Asare joins the IPA New Business Diaries podcast to talk to Mediaplus UK's Pedro Martins about key lessons she's learnt from her career so far. They explore the benefits of testing and learning with AI, blending commerciality and creativity and why your people are your number one asset when pitching.

]]> Author, Founder of My Bump Pay and former Head of Growth at OMD UK, Tobi Asare joins the IPA New Business Diaries podcast to talk to Mediaplus UK's Pedro Martins about key lessons she's learnt from her career so far. They explore the benefits of testing and learning with AI, blending commerciality and creativity and why your people are your number one asset when pitching.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2214636902 Tue, 18 Nov 2025 19:00:00 -0500 1743 new business full false IPA On... Drinking Culture IPA On... Drinking Culture Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2210641742 Tue, 11 Nov 2025 19:00:00 -0500 2063 false IPA On... Drinking Culture IPA On... Drinking Culture Alcohol Mindset Coach, author and host of 'The Big Drink Rethink' podcast, Anna Donaghey joins the IPA On podcast with Antonia Stearn to explore the advertising industry's relationship with alcohol. Together they explore addiction, mental health, agency culture and Anna's personal journey. Anna's book 'What Are You Thirsty For?: Rethinking alcohol and the life you want' is available now: https://www.waterstones.com/book/what-are-you-thirsty-for/anna-donaghey/9781915780607

]]> Alcohol Mindset Coach, author and host of 'The Big Drink Rethink' podcast, Anna Donaghey joins the IPA On podcast with Antonia Stearn to explore the advertising industry's relationship with alcohol. Together they explore addiction, mental health, agency culture and Anna's personal journey. Anna's book 'What Are You Thirsty For?: Rethinking alcohol and the life you want' is available now: https://www.waterstones.com/book/what-are-you-thirsty-for/anna-donaghey/9781915780607

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2210641505 Tue, 11 Nov 2025 19:00:00 -0500 2063 talent full false The Effectiveness Files: Depop The Effectiveness Files: Depop Peter Semple, CEO of Depop, joins the IPA Effectiveness Files Podcast to talk about his journey from CMO to CEO, the challenge of growing a circular fashion marketplace and their ambition to change consumption behaviour at scale.

]]> Peter Semple, CEO of Depop, joins the IPA Effectiveness Files Podcast to talk about his journey from CMO to CEO, the challenge of growing a circular fashion marketplace and their ambition to change consumption behaviour at scale.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2206206611 Tue, 04 Nov 2025 19:00:00 -0500 3226 effectiveness full false New Business Diaries: Ellie Olliff and Sophie Devonshire New Business Diaries: Ellie Olliff and Sophie Devonshire Sophie Devonshire, Chief Executive of The Marketing Society, joins the IPA New Business Diaries podcast to talk to BBH London's Ellie Olliff about what clients really want from their agencies and how purpose and culture can make the difference between a transactional relationship and a true partnership.

]]> Sophie Devonshire, Chief Executive of The Marketing Society, joins the IPA New Business Diaries podcast to talk to BBH London's Ellie Olliff about what clients really want from their agencies and how purpose and culture can make the difference between a transactional relationship and a true partnership.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2194497283 Tue, 21 Oct 2025 20:00:00 -0400 2258 new business full false IPA On... Mentorship matters IPA On... Mentorship matters For this episode of IPA On… Antonia Stearn is joined by Mercy Abel, a multi-award-winning marketer, speaker, and co-founder of Futures UNLOCKED, which provides paid internships and free workshops for emerging creatives across Scotland. They explore Mercy’s route into the ad industry as a graduate during Covid, why she is so passionate about mentoring, and why making mentoring and internships as accessible as possible is so important. For more on the programmes mentioned during the episode and to get involved: •Home from College - https://homefromcollege.com/ •Creative Mentor Network - https://www.creativementornetwork.org/ •Ok Mentor - https://www.okmentor.me/ •One Month Mentors - https://theelephantroom.net/casestudy/one-month-mentors-5-years-anniversary/ •Futures UNLOCKED - https://www.futuresunlocked.co.uk/ •UK Black Comms Network - https://blackcommsnetwork.co.uk/

]]> For this episode of IPA On… Antonia Stearn is joined by Mercy Abel, a multi-award-winning marketer, speaker, and co-founder of Futures UNLOCKED, which provides paid internships and free workshops for emerging creatives across Scotland. They explore Mercy’s route into the ad industry as a graduate during Covid, why she is so passionate about mentoring, and why making mentoring and internships as accessible as possible is so important. For more on the programmes mentioned during the episode and to get involved: •Home from College - https://homefromcollege.com/ •Creative Mentor Network - https://www.creativementornetwork.org/ •Ok Mentor - https://www.okmentor.me/ •One Month Mentors - https://theelephantroom.net/casestudy/one-month-mentors-5-years-anniversary/ •Futures UNLOCKED - https://www.futuresunlocked.co.uk/ •UK Black Comms Network - https://blackcommsnetwork.co.uk/

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2183458955 Wed, 08 Oct 2025 20:00:00 -0400 2169 talent full false IPA On... Side Hustles IPA On... Side Hustles With 63% of UK adults pursuing, or interested in pursuing, secondary sources of income, Designate Founder Adam Hill joins the IPA On... podcast to discuss how his various side hustles have shaped his life and career, why he encourages agency employees to explore their passion projects and the benefits it can bring back to their 'day job'.

]]> With 63% of UK adults pursuing, or interested in pursuing, secondary sources of income, Designate Founder Adam Hill joins the IPA On... podcast to discuss how his various side hustles have shaped his life and career, why he encourages agency employees to explore their passion projects and the benefits it can bring back to their 'day job'.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2118642411 Tue, 24 Jun 2025 20:00:00 -0400 1720 talent full false AdTalk with Paul Bainsfair: IPA President Karen Martin AdTalk with Paul Bainsfair: IPA President Karen Martin IPA President, BBH's Karen Martin, joins the AdTalk podcast to talk about her agenda to reaffirm and celebrate the power and value of creativity in the UK advertising industry. They also explore Karen's journey, from Ireland and via Australia, to the IPA Presidency and what the future of advertising could look like.

]]> IPA President, BBH's Karen Martin, joins the AdTalk podcast to talk about her agenda to reaffirm and celebrate the power and value of creativity in the UK advertising industry. They also explore Karen's journey, from Ireland and via Australia, to the IPA Presidency and what the future of advertising could look like.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2099013525 Tue, 20 May 2025 20:00:00 -0400 1884 adtalk full false New Business Diaries: Ellie Olliff, Oli Richards and Tom Trevelyan New Business Diaries: Ellie Olliff, Oli Richards and Tom Trevelyan Neverland Creative's Tom Trevelyan joins the IPA New Business Diaries podcast to talk to BBH London's Ellie Olliff and The Beyond Collective's Oli Richards about the importance of an agency brand in driving growth.

]]> Neverland Creative's Tom Trevelyan joins the IPA New Business Diaries podcast to talk to BBH London's Ellie Olliff and The Beyond Collective's Oli Richards about the importance of an agency brand in driving growth.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2098935912 Tue, 20 May 2025 20:00:00 -0400 1772 new business full false The Money and the Magic: Brian Banks The Money and the Magic: Brian Banks Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2094297663 Tue, 13 May 2025 20:00:00 -0400 2644 false New Business Diaries: Gareth Evans and Becky McKinlay New Business Diaries: Gareth Evans and Becky McKinlay In the latest episode of the IPA New Business Diaries podcast, Cogent Managing Director Gareth Evans is joined by Becky McKinlay, MD at Oystercatchers. Together they explore all things new business, agency search and selection and how brands optimise their agency partnerships.

]]> In the latest episode of the IPA New Business Diaries podcast, Cogent Managing Director Gareth Evans is joined by Becky McKinlay, MD at Oystercatchers. Together they explore all things new business, agency search and selection and how brands optimise their agency partnerships.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2067312852 Tue, 01 Apr 2025 20:00:00 -0400 2123 new business full false IPA On... Endometriosis Awareness IPA On... Endometriosis Awareness For Endometriosis Awareness Month, the IPA On.. Talent Matters Podcast discusses this condition. Host Antonia Stearn is joined by Rebecca Hill, Associate at Over The Bloody Moon, the world's largest collective of menopause, andropause and menstrual health experts, and Emmy Greener, People and Culture Manager at Mediaplus UK. Despite endometriosis affecting 1 in 10 women, awareness surrounding it is still very poor. The condition causes cells similar to the lining of the womb to grow elsewhere in the body, with varying symptoms like debilitating pain, fatigue, low mood, heavy periods and pain when you go to the toilet amongst others. Antonia, Rebecca and Emmy explore the perception of pain, medical misogyny, the lack of research into women’s health issues, and the worrying stat that diagnosis time for endometriosis is still 8 years and 10 months on average. This debilitating condition can have severe impacts on the retention of staff and wellbeing. Emmy also discusses her company's menstrual health policies, which aim to create a more equitable workplace while Rebecca shares her personal journey with endometriosis.

]]> For Endometriosis Awareness Month, the IPA On.. Talent Matters Podcast discusses this condition. Host Antonia Stearn is joined by Rebecca Hill, Associate at Over The Bloody Moon, the world's largest collective of menopause, andropause and menstrual health experts, and Emmy Greener, People and Culture Manager at Mediaplus UK. Despite endometriosis affecting 1 in 10 women, awareness surrounding it is still very poor. The condition causes cells similar to the lining of the womb to grow elsewhere in the body, with varying symptoms like debilitating pain, fatigue, low mood, heavy periods and pain when you go to the toilet amongst others. Antonia, Rebecca and Emmy explore the perception of pain, medical misogyny, the lack of research into women’s health issues, and the worrying stat that diagnosis time for endometriosis is still 8 years and 10 months on average. This debilitating condition can have severe impacts on the retention of staff and wellbeing. Emmy also discusses her company's menstrual health policies, which aim to create a more equitable workplace while Rebecca shares her personal journey with endometriosis.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2058759260 Tue, 25 Mar 2025 20:00:00 -0400 2090 talent full false New Business Diaries: Ellie Olliff and Tina Fegent New Business Diaries: Ellie Olliff and Tina Fegent In the latest episode of the IPA New Business Diaries, Ellie Olliff, New Business Director and Partner at BBH London, is joined by industry legend Tina Fegent. They explore what pitching looks like from a procurement perspective, the role they play in the process, the value that building relationships with procurement can bring and much more.

]]> In the latest episode of the IPA New Business Diaries, Ellie Olliff, New Business Director and Partner at BBH London, is joined by industry legend Tina Fegent. They explore what pitching looks like from a procurement perspective, the role they play in the process, the value that building relationships with procurement can bring and much more.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2050803940 Tue, 11 Mar 2025 20:00:00 -0400 2056 new business full false New Business Diaries: Tracey Barber and Katie Street New Business Diaries: Tracey Barber and Katie Street In the latest episode of the IPA New Business Diaries, RAPP CMO Tracey Barber and Katie Street, MD & Founder of Street Agency explore how to get more leads in 2025, touching on everything from why LinkedIn can be your best friend when it comes to reaching your prospects to why you should put your people front and centre.

]]> In the latest episode of the IPA New Business Diaries, RAPP CMO Tracey Barber and Katie Street, MD & Founder of Street Agency explore how to get more leads in 2025, touching on everything from why LinkedIn can be your best friend when it comes to reaching your prospects to why you should put your people front and centre.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2037287688 Tue, 18 Feb 2025 19:00:00 -0500 2668 new business full false IPA On... ADHD Awareness IPA On... ADHD Awareness Leanne Maskell, ADHD Coach, Author and Activist joins the IPA On... Podcast to discuss the realities of ADHD, her personal struggle of being diagnosed at 25 and the importance of understanding and acceptance. This episode looks at what ADHD is and how it manifests differently in everyone –, “If you’ve met one person with ADHD, you’ve met one person with ADHD”. She also looks at how a diagnosis affects your relationship with yourself, the importance of creating a safe and honest workplace environment, and Leanne’s petition to the Government for pre and post-ADHD diagnosis and support.

]]> Leanne Maskell, ADHD Coach, Author and Activist joins the IPA On... Podcast to discuss the realities of ADHD, her personal struggle of being diagnosed at 25 and the importance of understanding and acceptance. This episode looks at what ADHD is and how it manifests differently in everyone –, “If you’ve met one person with ADHD, you’ve met one person with ADHD”. She also looks at how a diagnosis affects your relationship with yourself, the importance of creating a safe and honest workplace environment, and Leanne’s petition to the Government for pre and post-ADHD diagnosis and support.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2032563996 Tue, 11 Feb 2025 19:00:00 -0500 1449 talent full false New Business Diaries: Jess Gibb and Rebecca Nunneley New Business Diaries: Jess Gibb and Rebecca Nunneley In this episode of New Business Diaries, St Lukes' Jess Gibb is joined by Rebecca Nunneley, lead consultant from the AAR. In a wide-ranging conversation, they explore the evolving role of consultants, the impact of the IPA Pitch Positive Pledge, the challenges agencies face in deciding whether to pursue smaller opportunities or wait for larger ones and much more.

]]> In this episode of New Business Diaries, St Lukes' Jess Gibb is joined by Rebecca Nunneley, lead consultant from the AAR. In a wide-ranging conversation, they explore the evolving role of consultants, the impact of the IPA Pitch Positive Pledge, the challenges agencies face in deciding whether to pursue smaller opportunities or wait for larger ones and much more.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/2015399923 Tue, 21 Jan 2025 19:00:00 -0500 2124 new business full false IPA On... Paternity Leave with The Dad Shift IPA On... Paternity Leave with The Dad Shift Alex Lloyd Hunter, co-founder of The Dad Shift, joins the IPA On... Podcast to explore the realities of paternity leave in the UK, discuss why proper paternity is good for mums, dads and children; and explain how they are campaigning for substantial, affordable and equal leave for both parents in every relationship. Find out more about The Dad Shift: https://dadshift.org.uk/

]]> Alex Lloyd Hunter, co-founder of The Dad Shift, joins the IPA On... Podcast to explore the realities of paternity leave in the UK, discuss why proper paternity is good for mums, dads and children; and explain how they are campaigning for substantial, affordable and equal leave for both parents in every relationship. Find out more about The Dad Shift: https://dadshift.org.uk/

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1999131715 Tue, 07 Jan 2025 19:00:00 -0500 1459 talent full false The Effectiveness Files: Lessons from the IPA Effectiveness Awards The Effectiveness Files: Lessons from the IPA Effectiveness Awards Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1957082939 Tue, 12 Nov 2024 19:00:00 -0500 3931 false The Effectiveness Files: ITV The Effectiveness Files: ITV Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1939507466 Wed, 23 Oct 2024 07:30:02 -0400 2608 false AdTalk with Paul Bainsfair: Finding a Rembrandt in the attic AdTalk with Paul Bainsfair: Finding a Rembrandt in the attic In a special episode of the AdTalk podcast, IPA Director General Paul Bainsfair is joined by Tom Knox, Chairman of MullenLowe and the Chair of the Board of Trustees of the History of Advertising Trust (HAT). They explore HAT’s new archive service, Brand Archaeology, and how it can not only preserve advertising’s history for future generations but also act as a research tool for new ideas. For more from the History of Advertising Trust: https://www.hatads.org.uk/

]]> In a special episode of the AdTalk podcast, IPA Director General Paul Bainsfair is joined by Tom Knox, Chairman of MullenLowe and the Chair of the Board of Trustees of the History of Advertising Trust (HAT). They explore HAT’s new archive service, Brand Archaeology, and how it can not only preserve advertising’s history for future generations but also act as a research tool for new ideas. For more from the History of Advertising Trust: https://www.hatads.org.uk/

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1933116692 Fri, 11 Oct 2024 07:00:20 -0400 1388 adtalk full false New Business Diaries: Tobi Asare and Andy Freeman New Business Diaries: Tobi Asare and Andy Freeman In this episode of the IPA New Business Diaries podcast, Tobi Asare, Managing Partner Head of Growth at OMD UK is joined by Andy Freeman, Group Brand and Marketing Director at Centrica, British Gas. They explore all things pitching, new business and building strong client/agency relationships.

]]> In this episode of the IPA New Business Diaries podcast, Tobi Asare, Managing Partner Head of Growth at OMD UK is joined by Andy Freeman, Group Brand and Marketing Director at Centrica, British Gas. They explore all things pitching, new business and building strong client/agency relationships.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1927531397 Wed, 02 Oct 2024 12:00:37 -0400 1224 new business full false IPA On...The devaluation of the arts IPA On...The devaluation of the arts Fold7's Hannah March and Dave Billing join the IPA On... Podcast alongside Nicky Goulder, CEO of Create to explore how to encourage the next generation to embrace creativity and how they've partnered to create 'Foxes don't paint' an illustrated children's book to do exactly that.

]]> Fold7's Hannah March and Dave Billing join the IPA On... Podcast alongside Nicky Goulder, CEO of Create to explore how to encourage the next generation to embrace creativity and how they've partnered to create 'Foxes don't paint' an illustrated children's book to do exactly that.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1923165956 Wed, 25 Sep 2024 09:04:40 -0400 2179 talent full false The Effectiveness Files: The Guardian The Effectiveness Files: The Guardian Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1914418871 Wed, 11 Sep 2024 07:00:24 -0400 2726 false The Effectiveness Files: Lucky Saint The Effectiveness Files: Lucky Saint Luke Boase, Founder of Lucky Saint joins The Effectiveness Files with Laurence Green to talk about building a beer, a business and a brand. They explore the origins of the company, the secrets to Lucky Saint's marketing success and the role that advertising plays.

]]> Luke Boase, Founder of Lucky Saint joins The Effectiveness Files with Laurence Green to talk about building a beer, a business and a brand. They explore the origins of the company, the secrets to Lucky Saint's marketing success and the role that advertising plays.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1875706044 Wed, 24 Jul 2024 05:31:49 -0400 3049 effectiveness full false IPA On... Mental health and wellbeing IPA On... Mental health and wellbeing In a special episode of the IPA On Podcast, IPA President Josh Krichefski is joined by Avelon Thompson, Head of DEI at EssenceMediacom and Ewen MacPherson Group Chief People Officer at Havas UK. Together, they explore what companies can do to support the wellbeing of their employees, how EssenceMediacom and Havas' policies are benefiting their staff and Josh's agenda as IPA President to encourage all agencies to put their People First. For more advice and resources, visit the IPA Adland Wellbeing Lab at ipa.co.uk/PeopleFirst

]]> In a special episode of the IPA On Podcast, IPA President Josh Krichefski is joined by Avelon Thompson, Head of DEI at EssenceMediacom and Ewen MacPherson Group Chief People Officer at Havas UK. Together, they explore what companies can do to support the wellbeing of their employees, how EssenceMediacom and Havas' policies are benefiting their staff and Josh's agenda as IPA President to encourage all agencies to put their People First. For more advice and resources, visit the IPA Adland Wellbeing Lab at ipa.co.uk/PeopleFirst

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1873935243 Thu, 18 Jul 2024 09:15:48 -0400 1718 talent full false The Effectiveness Files: RSPCA The Effectiveness Files: RSPCA In this episode of The Effectiveness Files, IPA Director of Effectiveness Laurence Green is joined by Chris Sherwood, Chief Executive of the RSPCA. Together they explore the RSCPA's first rebrand in 50 years, the strategy behind it and the challenges they faced along the way.

]]> In this episode of The Effectiveness Files, IPA Director of Effectiveness Laurence Green is joined by Chris Sherwood, Chief Executive of the RSPCA. Together they explore the RSCPA's first rebrand in 50 years, the strategy behind it and the challenges they faced along the way.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1867237953 Wed, 10 Jul 2024 05:23:34 -0400 2698 effectiveness full false The Effectiveness Files: Tony's Chocolonely The Effectiveness Files: Tony's Chocolonely In this debut episode of The Effectiveness Files, IPA Director of Effectiveness Laurence Green is joined by Douglas Lamont, CEO at Tony’s Chocolonely. They explore the history of Tony’s (and Tony), the importance of creativity in an impact business and how the brand has grown without relying on traditional advertising.

]]> In this debut episode of The Effectiveness Files, IPA Director of Effectiveness Laurence Green is joined by Douglas Lamont, CEO at Tony’s Chocolonely. They explore the history of Tony’s (and Tony), the importance of creativity in an impact business and how the brand has grown without relying on traditional advertising.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1844859234 Wed, 12 Jun 2024 07:00:38 -0400 2856 effectiveness full false New Business Diaries: Ellie Olliff and Chris Kemp New Business Diaries: Ellie Olliff and Chris Kemp In this episode of IPA New Business Diaries, Ellie Olliff, New Business Director at BBH is joined by Chris Kemp, CEO of The Ingenuity Group, including The Future Factory, Reg&Co and Ingenuity. Ellie and Chris explore winning in new business, what clients actually want from agencies and the different ways they can stand out.

]]> In this episode of IPA New Business Diaries, Ellie Olliff, New Business Director at BBH is joined by Chris Kemp, CEO of The Ingenuity Group, including The Future Factory, Reg&Co and Ingenuity. Ellie and Chris explore winning in new business, what clients actually want from agencies and the different ways they can stand out.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1838275878 Wed, 05 Jun 2024 11:00:21 -0400 2090 new business full false The state of play: Trans representation The state of play: Trans representation Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1832224086 Thu, 30 May 2024 09:03:01 -0400 1482 false How I Became: The next evolution of leadership How I Became: The next evolution of leadership Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1832221251 Thu, 30 May 2024 09:02:01 -0400 2070 false Wellbeing in the workplace Wellbeing in the workplace Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1832220141 Thu, 30 May 2024 09:01:01 -0400 1193 false The power of partnerships and progressive portrayals The power of partnerships and progressive portrayals Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1832219067 Thu, 30 May 2024 09:00:21 -0400 2020 false New Business Diaries: Christi Tronetti and Kristy McCready New Business Diaries: Christi Tronetti and Kristy McCready In this episode of the IPA New Business Diaries podcast, M&C Saatchi's Christi Tronetti is joined by Kristy McCready, former Global Director of PR, Media & Marketing Services at Walgreens Boots Alliance and HomeServe Director of Marketing Communications. They explore a marketer's perspective on pitching, agency new business, relationships with procurement, and more.

]]> In this episode of the IPA New Business Diaries podcast, M&C Saatchi's Christi Tronetti is joined by Kristy McCready, former Global Director of PR, Media & Marketing Services at Walgreens Boots Alliance and HomeServe Director of Marketing Communications. They explore a marketer's perspective on pitching, agency new business, relationships with procurement, and more.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1801544298 Wed, 17 Apr 2024 03:00:13 -0400 2365 new business full false IPA On... Female leadership and gender equality IPA On... Female leadership and gender equality McCann London CEO, Polly McMorrow, and Communications Director Clementine Cuthbertson join the IPA On... Podcast to discuss female leadership and gender equality at C-Suite level. They explore Polly's drive to build a culture of fearlessness, and how that leads to a culture in which creativity can thrive. They also delve into the Gender Pain Gap, by discussing McCann’s ‘See my Pain’ campaign with Nurofen, which stemmed from the fact that 1 in 2 women feel their pain was dismissed.

]]> McCann London CEO, Polly McMorrow, and Communications Director Clementine Cuthbertson join the IPA On... Podcast to discuss female leadership and gender equality at C-Suite level. They explore Polly's drive to build a culture of fearlessness, and how that leads to a culture in which creativity can thrive. They also delve into the Gender Pain Gap, by discussing McCann’s ‘See my Pain’ campaign with Nurofen, which stemmed from the fact that 1 in 2 women feel their pain was dismissed.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1796923846 Wed, 10 Apr 2024 13:00:24 -0400 2091 talent full false IPA On… Community Matters IPA On… Community Matters David Adamson, Deputy Head of Strategy at The&Partnership, and Russ Groombridge, Vice President Data Analytics at RAPP, join the IPA On... podcast to discuss workplace communities and employee resource groups (ERGs), their importance and the impact that they can have internally and within the work itself. David founded WPP Unite, the company's LGBTQ+ community which has helped create the 50th anniversary campaign for Pride in London and produced research into LGBTQ+ marketing and its future. Russ helped start the parent and carers ERG at RAPP, and was a key driving force in drastically extending parental leave at the agency.

]]> David Adamson, Deputy Head of Strategy at The&Partnership, and Russ Groombridge, Vice President Data Analytics at RAPP, join the IPA On... podcast to discuss workplace communities and employee resource groups (ERGs), their importance and the impact that they can have internally and within the work itself. David founded WPP Unite, the company's LGBTQ+ community which has helped create the 50th anniversary campaign for Pride in London and produced research into LGBTQ+ marketing and its future. Russ helped start the parent and carers ERG at RAPP, and was a key driving force in drastically extending parental leave at the agency.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1772501076 Wed, 13 Mar 2024 06:23:23 -0400 2186 talent full false IPA On... Family related leave and returning to work IPA On... Family related leave and returning to work A discussion between Serhat Ekinci and Simone Marquis, where they invite us to reflect on the value we place on bringing up children, and how this is mirrored in parental leave. They honestly discuss their own experiences of parental leave and the impact it has had on bonding with their children, and their work, as well as the need for greater transparency of people in positions of power taking parental leave, for it to be encouraged and normalised for everyone.

]]> A discussion between Serhat Ekinci and Simone Marquis, where they invite us to reflect on the value we place on bringing up children, and how this is mirrored in parental leave. They honestly discuss their own experiences of parental leave and the impact it has had on bonding with their children, and their work, as well as the need for greater transparency of people in positions of power taking parental leave, for it to be encouraged and normalised for everyone.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1734070218 Thu, 01 Feb 2024 05:00:12 -0500 2617 talent full false IPA On... Representation Matters IPA On... Representation Matters Why is authentic representation in media and advertising so important? In a special live recording of the IPA On... podcast, Yelena Gaufman, Strategy Partner at Fold7, Laura Pirkis, Head of Strategy at FCB London and Jessica Tamsedge, UK CEO at Dentsu Creative explore all.

]]> Why is authentic representation in media and advertising so important? In a special live recording of the IPA On... podcast, Yelena Gaufman, Strategy Partner at Fold7, Laura Pirkis, Head of Strategy at FCB London and Jessica Tamsedge, UK CEO at Dentsu Creative explore all.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1688319936 Thu, 14 Dec 2023 04:52:39 -0500 2614 talent full false IPA On... the iList IPA On... the iList What is the IPA iList and what is it like as a nominee and as a judge? UM London's Michael Brown joins the IPA On... podcast to talk about his experience being named on the inaugural iList in 2020, judging in 2022 and why you should nominate yourself or anyone you know striving to make adland a better place for 2024. Nominations are open until January: ipa.co.uk/ilist

]]> What is the IPA iList and what is it like as a nominee and as a judge? UM London's Michael Brown joins the IPA On... podcast to talk about his experience being named on the inaugural iList in 2020, judging in 2022 and why you should nominate yourself or anyone you know striving to make adland a better place for 2024. Nominations are open until January: ipa.co.uk/ilist

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1687624161 Mon, 11 Dec 2023 06:20:25 -0500 1956 talent full false EffWorks Global 2023: AI - Brand destroyer or brand builder? EffWorks Global 2023: AI - Brand destroyer or brand builder? Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1675685949 Tue, 28 Nov 2023 04:41:19 -0500 1353 false EffWorks Global 2023: Econometrics and the c-suite EffWorks Global 2023: Econometrics and the c-suite Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1675684749 Tue, 28 Nov 2023 04:41:12 -0500 1544 false EffWorks Global 2023: Retail media and social commerce EffWorks Global 2023: Retail media and social commerce Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1675683507 Tue, 28 Nov 2023 04:41:04 -0500 1820 false EffWorks Global 2023: The long and the short of it, 10 years on EffWorks Global 2023: The long and the short of it, 10 years on Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1675682160 Tue, 28 Nov 2023 04:40:55 -0500 1994 false EffWorks Global 2023: Mark Read and Claire Beale EffWorks Global 2023: Mark Read and Claire Beale Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1675680648 Tue, 28 Nov 2023 04:40:46 -0500 1684 false New Business Diaries: Oli Richards and Nick Elliott New Business Diaries: Oli Richards and Nick Elliott Oli Richards, CMO at The Beyond Collective is joined by Founder of Booster Consulting, Nick Elliott to discuss the perennial hot topic in the New Business world, pitching. They explore how the process has changed over the years, the keys to client-agency relations, the Pitch Positive Pledge, and more.

]]> Oli Richards, CMO at The Beyond Collective is joined by Founder of Booster Consulting, Nick Elliott to discuss the perennial hot topic in the New Business world, pitching. They explore how the process has changed over the years, the keys to client-agency relations, the Pitch Positive Pledge, and more.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1664653752 Wed, 15 Nov 2023 05:18:51 -0500 2396 new business full false AdTalk with Paul Bainsfair: Ros Atkins AdTalk with Paul Bainsfair: Ros Atkins The nation's 'Explainer-in-Chief' BBC presenter and journalist Ros Atkins joins the AdTalk Podcast for a discussion about his career, new book 'The Art of Explanation', and what the advertising industry can learn about communicating in a clear, concise, and consumable way.

]]> The nation's 'Explainer-in-Chief' BBC presenter and journalist Ros Atkins joins the AdTalk Podcast for a discussion about his career, new book 'The Art of Explanation', and what the advertising industry can learn about communicating in a clear, concise, and consumable way.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1660835670 Fri, 10 Nov 2023 04:26:33 -0500 2429 adtalk full false IPA On… Breaking taboos with Kit Altin and Vicky Janaway IPA On… Breaking taboos with Kit Altin and Vicky Janaway This podcast looks at how adverts can help break taboos and normalise the conversations surrounding perceived shameful or embarrassing topics, through the lens of The Gate’s award winning campaigns on Anusol, bum’s the word, a cream for piles and Replens, sex never get’s old, a moisturising cream for dry vaginas. Kit and Vicky discuss bums among other matters, including: • Dissect their adverts on Anusol and Replens • How British humour is the best way to break taboo topics, as the British are leaders in toilet humour • How the Anusol campaign aims to educate by giving a diagnosis as well as removing the shame • Don’t treat the female body as a problem to be solved • The importance of adverts on behavioural change, but also not to exaggerate their impact – the issue with purpose washing • Don’t slip into stereotypes

]]> This podcast looks at how adverts can help break taboos and normalise the conversations surrounding perceived shameful or embarrassing topics, through the lens of The Gate’s award winning campaigns on Anusol, bum’s the word, a cream for piles and Replens, sex never get’s old, a moisturising cream for dry vaginas. Kit and Vicky discuss bums among other matters, including: • Dissect their adverts on Anusol and Replens • How British humour is the best way to break taboo topics, as the British are leaders in toilet humour • How the Anusol campaign aims to educate by giving a diagnosis as well as removing the shame • Don’t treat the female body as a problem to be solved • The importance of adverts on behavioural change, but also not to exaggerate their impact – the issue with purpose washing • Don’t slip into stereotypes

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1654120110 Wed, 01 Nov 2023 07:23:03 -0400 1902 talent full false New Business Diaries: Ishan Chatterjee and Anna Vogt New Business Diaries: Ishan Chatterjee and Anna Vogt Ishan Chatterjee, Head of Growth at VMLY&R is joined by Anna Vogt, co-author of The Rebuilders, and Chief Strategy Officer at VMLY&R to discuss how to turn setbacks into comebacks in the world of new business, learning from the experience and using it as a building block for future success.

]]> Ishan Chatterjee, Head of Growth at VMLY&R is joined by Anna Vogt, co-author of The Rebuilders, and Chief Strategy Officer at VMLY&R to discuss how to turn setbacks into comebacks in the world of new business, learning from the experience and using it as a building block for future success.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1643486079 Wed, 18 Oct 2023 05:13:05 -0400 1276 new business full false IPA On...Body Positivity And Representation IPA On...Body Positivity And Representation A special IPA On episode for Breast Cancer Awareness Month. Hannah March interviews Yelena Gaufman, both from Fold7, on the need for body positivity in advertising and the detrimental effects that a lack of representation in advertising can have on people’s physical and mental well-being. Their work on the Coppafeel! campaign gives them a particular insight into the dangers of a lack of body representation as it leads to an unhealthy body image and makes people reluctant to check their breasts.

]]> A special IPA On episode for Breast Cancer Awareness Month. Hannah March interviews Yelena Gaufman, both from Fold7, on the need for body positivity in advertising and the detrimental effects that a lack of representation in advertising can have on people’s physical and mental well-being. Their work on the Coppafeel! campaign gives them a particular insight into the dangers of a lack of body representation as it leads to an unhealthy body image and makes people reluctant to check their breasts.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1638379125 Thu, 12 Oct 2023 10:41:56 -0400 1573 talent full false IPA On... Ageism With Kate Bruges And Ayesha Walawalkar IPA On... Ageism With Kate Bruges And Ayesha Walawalkar Ayesha Walawalkar and Kate Bruges discuss the representation of over 55’s in advertising, from the perspective of employees within agencies as well as the representation in adverts. Despite the growing shift towards an ageing workforce, this trend isn’t reflected in the advertising industry with the average age of employees reduced from 34.6 years in 2021 to 34.4 years in 2022. Kate and Ayesha discuss this from their personal life experience and their own research. As Kate states what is needed is to “retain, retrain and recruit in that order’.

]]> Ayesha Walawalkar and Kate Bruges discuss the representation of over 55’s in advertising, from the perspective of employees within agencies as well as the representation in adverts. Despite the growing shift towards an ageing workforce, this trend isn’t reflected in the advertising industry with the average age of employees reduced from 34.6 years in 2021 to 34.4 years in 2022. Kate and Ayesha discuss this from their personal life experience and their own research. As Kate states what is needed is to “retain, retrain and recruit in that order’.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1626545730 Wed, 27 Sep 2023 04:00:02 -0400 2090 talent full false IPA On... Tokenism IPA On... Tokenism This episode of IPA On… delves into the critical topic of avoiding tokenism in the advertising industry. Our expert guests, Matthew Chew, EssenceMediacom and Matt Foster, Ogilvy, unpack the complex issue of tokenism in advertising, exploring the ways the industry can create inclusive, meaningful, and impactful change both on and off-screen. Episode Highlights: - The definition of tokenism and its implications in advertising campaigns. - Real-world examples of tokenism's impact on diverse communities. - Personal experiences of our guests, including how tokenism has played out in their careers and campaigns. - The importance of aligning internal policies with external messaging. - Approaches to diversity beyond event-based marketing efforts. - Strategies employed by agencies to tackle tokenism, both internally and in collaboration with clients. - How diverse communities can be actively engaged in the creative process to avoid tokenism. - The Barbie movie, and how it is or isn’t helping representation.

]]> This episode of IPA On… delves into the critical topic of avoiding tokenism in the advertising industry. Our expert guests, Matthew Chew, EssenceMediacom and Matt Foster, Ogilvy, unpack the complex issue of tokenism in advertising, exploring the ways the industry can create inclusive, meaningful, and impactful change both on and off-screen. Episode Highlights: - The definition of tokenism and its implications in advertising campaigns. - Real-world examples of tokenism's impact on diverse communities. - Personal experiences of our guests, including how tokenism has played out in their careers and campaigns. - The importance of aligning internal policies with external messaging. - Approaches to diversity beyond event-based marketing efforts. - Strategies employed by agencies to tackle tokenism, both internally and in collaboration with clients. - How diverse communities can be actively engaged in the creative process to avoid tokenism. - The Barbie movie, and how it is or isn’t helping representation.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1604264328 Wed, 30 Aug 2023 09:02:01 -0400 2031 talent full false IPA Business Growth Conference 2023: The killer robots are onto us IPA Business Growth Conference 2023: The killer robots are onto us Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1593552006 Tue, 15 Aug 2023 06:56:07 -0400 2781 false IPA Business Growth Conference 2023: ESG as a driver of growth IPA Business Growth Conference 2023: ESG as a driver of growth Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1593553470 Tue, 15 Aug 2023 06:55:55 -0400 1913 false IPA Business Growth Conference 2023: Shift Happens IPA Business Growth Conference 2023: Shift Happens Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1593554556 Tue, 15 Aug 2023 06:55:42 -0400 2153 false IPA On... Reframing Entry Level Talent IPA On... Reframing Entry Level Talent Head of People Strategy Lara Poole and CMO Jess Gibb at St Luke’s, join the IPA On Podcast to discuss how to attract new talent into our industry.

]]> Head of People Strategy Lara Poole and CMO Jess Gibb at St Luke’s, join the IPA On Podcast to discuss how to attract new talent into our industry.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1574235607 Wed, 26 Jul 2023 09:11:58 -0400 1280 talent full false New Business Diaries: Oli Richards and Jane Austin New Business Diaries: Oli Richards and Jane Austin Oli Richards, CMO at The Beyond Collective is joined by the Founder of Persuasion Communications, Jane Austin, in this episode of IPA New Business Diaries. Oli and Jane discuss her career, why the industry should rethink the way they view PR and agencies should be devoting time to it.

]]> Oli Richards, CMO at The Beyond Collective is joined by the Founder of Persuasion Communications, Jane Austin, in this episode of IPA New Business Diaries. Oli and Jane discuss her career, why the industry should rethink the way they view PR and agencies should be devoting time to it.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1566982957 Wed, 19 Jul 2023 02:00:00 -0400 1517 new business full false AdTalk with Paul Bainsfair: Mark Denton AdTalk with Paul Bainsfair: Mark Denton One of the most awarded creatives in the world, Mark Denton joins Paul Bainsfair to talk about his route into advertising, his extensive career, the decision to become an intern in his 60s and what has changed about the industry over the years.

]]> One of the most awarded creatives in the world, Mark Denton joins Paul Bainsfair to talk about his route into advertising, his extensive career, the decision to become an intern in his 60s and what has changed about the industry over the years.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1555756474 Tue, 04 Jul 2023 22:00:05 -0400 2337 adtalk full false IPA On... Classism with Lee Mabey and Lisa Thompson IPA On... Classism with Lee Mabey and Lisa Thompson Wavemaker’s Lisa Thompson and dentsu X’s Lee Mabey join the IPA On podcast to discuss social mobility and classism in advertising and whether agencies are doing enough to combat it internally and in the ads themselves. For more on Common People: https://commonpeople.substack.com/ For Lee's speech about Classism: https://youtu.be/8E5SF6JnKhE

]]> Wavemaker’s Lisa Thompson and dentsu X’s Lee Mabey join the IPA On podcast to discuss social mobility and classism in advertising and whether agencies are doing enough to combat it internally and in the ads themselves. For more on Common People: https://commonpeople.substack.com/ For Lee's speech about Classism: https://youtu.be/8E5SF6JnKhE

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1552077052 Wed, 28 Jun 2023 10:35:11 -0400 2309 talent full false New Business Diaries: Nagmeh Taheri and Fergus Waddell New Business Diaries: Nagmeh Taheri and Fergus Waddell Nagmeh Taheri, Chief Business Development Officer at Publicis Media is joined by Fergus Waddell, Head of Growth at Saatchi & Saatchi London to discuss his move from account management into new business, the Pitch Positive Pledge and the increasing importance of effectiveness, efficiencies and numbers in media pitches.

]]> Nagmeh Taheri, Chief Business Development Officer at Publicis Media is joined by Fergus Waddell, Head of Growth at Saatchi & Saatchi London to discuss his move from account management into new business, the Pitch Positive Pledge and the increasing importance of effectiveness, efficiencies and numbers in media pitches.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1546239958 Wed, 21 Jun 2023 12:07:40 -0400 1616 new business full false AdTalk with Paul Bainsfair: IPA President Josh Krichefski AdTalk with Paul Bainsfair: IPA President Josh Krichefski IPA President Josh Krichefski joins Paul Bainsfair to discuss the inspiration behind his People First agenda, and some of the biggest issues facing our industry today.

]]> IPA President Josh Krichefski joins Paul Bainsfair to discuss the inspiration behind his People First agenda, and some of the biggest issues facing our industry today.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1532107774 Tue, 06 Jun 2023 20:00:04 -0400 2081 adtalk full false New Business Diaries: Pedro Martins and Richard Huntington New Business Diaries: Pedro Martins and Richard Huntington IPA New Business Group co-Chair Pedro Martins is joined by Saatchi & Saatchi London CSO Richard Huntington for a discussion about his route into advertising, all things pitching and new business and Richard's mental health journey.

]]> IPA New Business Group co-Chair Pedro Martins is joined by Saatchi & Saatchi London CSO Richard Huntington for a discussion about his route into advertising, all things pitching and new business and Richard's mental health journey.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1515915385 Wed, 17 May 2023 03:54:01 -0400 4589 new business full false IPA On...Menopause With Heather Jackson and Kelly Knight IPA On...Menopause With Heather Jackson and Kelly Knight Heather Jackson is Co-founder at GenM, an organisation that empowers brands to take menopause seriously and to use their platforms to normalise the conversation. In this conversation about why menopause is simultaneously a gender, medical, workplace and governmental issue we are also joined by AMV BBDO's Chief Diversity Officer and HR Director, Kelly Knight.

]]> Heather Jackson is Co-founder at GenM, an organisation that empowers brands to take menopause seriously and to use their platforms to normalise the conversation. In this conversation about why menopause is simultaneously a gender, medical, workplace and governmental issue we are also joined by AMV BBDO's Chief Diversity Officer and HR Director, Kelly Knight.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1500570817 Wed, 26 Apr 2023 03:53:50 -0400 1769 talent full false New Business Diaries: Laura Vipond and Julian Douglas New Business Diaries: Laura Vipond and Julian Douglas Laura Vipond, Chief Growth Officer at Ogilvy UK is joined by former IPA President Julian Douglas to talk about all things pitching and new business, including last year’s launch of the Pitch Positive Pledge and what it means for our industry moving forward.

]]> Laura Vipond, Chief Growth Officer at Ogilvy UK is joined by former IPA President Julian Douglas to talk about all things pitching and new business, including last year’s launch of the Pitch Positive Pledge and what it means for our industry moving forward.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1485500257 Wed, 05 Apr 2023 03:47:06 -0400 2120 new business full false IPA On...The 4 Day Week with Charlotte Lockhart IPA On...The 4 Day Week with Charlotte Lockhart Charlotte Lockhart is the Chief Executive Officer and Founder of the 4 Day Week Campaign. She works to promote the benefits of a productivity-focused and reduced-hour workplace internationally. Through this, she is on the board of the Wellbeing Research Centre at Oxford University and the advisory boards of US and Irish campaigns for the four-day week. In her role, she is a sponsor of the World Wellbeing Movement alongside a number of leading global partners. Charlotte, alongside her partner Andrew Barnes, has been conducting the largest-ever trials of the four-day week, across the UK, US, Canada, South Africa, Ireland, Australia, and New Zealand. We discover how the four-day week has massively improved productivity, well-being, and burnout.

]]> Charlotte Lockhart is the Chief Executive Officer and Founder of the 4 Day Week Campaign. She works to promote the benefits of a productivity-focused and reduced-hour workplace internationally. Through this, she is on the board of the Wellbeing Research Centre at Oxford University and the advisory boards of US and Irish campaigns for the four-day week. In her role, she is a sponsor of the World Wellbeing Movement alongside a number of leading global partners. Charlotte, alongside her partner Andrew Barnes, has been conducting the largest-ever trials of the four-day week, across the UK, US, Canada, South Africa, Ireland, Australia, and New Zealand. We discover how the four-day week has massively improved productivity, well-being, and burnout.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1474750387 Wed, 22 Mar 2023 03:56:42 -0400 2159 talent full false AdTalk with Paul Bainsfair: Remembering Jeremy Bullmore AdTalk with Paul Bainsfair: Remembering Jeremy Bullmore Following the recent passing of "adland's greatest philosopher", the great Jeremy Bullmore, IPA Director General Paul Bainsfair sat down with Caroline Marshall, William Eccelshare and Amelia Torode to discuss Jeremy's groundbreaking work, impact on our industry and lasting legacy. For an archive of Jeremy's work visit bestofbullmore.com

]]> Following the recent passing of "adland's greatest philosopher", the great Jeremy Bullmore, IPA Director General Paul Bainsfair sat down with Caroline Marshall, William Eccelshare and Amelia Torode to discuss Jeremy's groundbreaking work, impact on our industry and lasting legacy. For an archive of Jeremy's work visit bestofbullmore.com

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1437269767 Wed, 01 Feb 2023 04:13:20 -0500 2381 adtalk full false New Business Diaries: Julia Franks and Larissa Vince New Business Diaries: Julia Franks and Larissa Vince In this episode of IPA New Business Diaries, Julia Franks, Groupe Growth Director at Publicis Groupe UK is joined by Now Advertising CEO Larissa Vince to discuss her journey in the industry, work life balance and the stress of pitching remotely.

]]> In this episode of IPA New Business Diaries, Julia Franks, Groupe Growth Director at Publicis Groupe UK is joined by Now Advertising CEO Larissa Vince to discuss her journey in the industry, work life balance and the stress of pitching remotely.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1425514999 Tue, 17 Jan 2023 10:53:03 -0500 2274 new business full false New Business Diaries: Pedro Martins and Nick Baughan New Business Diaries: Pedro Martins and Nick Baughan In this episode of IPA New Business Diaries, IPA New Business Group Co-Chair Total Media's Pedro Martins is joined by Nick Baughan on his journey from running agencies to joining Facebook UK as Director of Agencies.

]]> In this episode of IPA New Business Diaries, IPA New Business Group Co-Chair Total Media's Pedro Martins is joined by Nick Baughan on his journey from running agencies to joining Facebook UK as Director of Agencies.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1425511009 Tue, 17 Jan 2023 10:52:57 -0500 2414 new business full false New Business Diaries: Pedro Martins and Martin Jones New Business Diaries: Pedro Martins and Martin Jones In this episode of IPA New Business Diaries, IPA New Business Group Co-Chair Total Media's Pedro Martins and AAR Managing Partner Martin Jones discuss the good, the bad and the ugly of pitching and look at what the future of the pitch looks like.

]]> In this episode of IPA New Business Diaries, IPA New Business Group Co-Chair Total Media's Pedro Martins and AAR Managing Partner Martin Jones discuss the good, the bad and the ugly of pitching and look at what the future of the pitch looks like.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1425509164 Tue, 17 Jan 2023 10:52:45 -0500 2531 new business full false New Business Diaries: Jemima Monies and Sarah Golding New Business Diaries: Jemima Monies and Sarah Golding In this episode of IPA New Business Diaries, Sarah Golding, CEO of The&Partnership and President of the IPA about her rise to the top and her thoughts on New Business.

]]> In this episode of IPA New Business Diaries, Sarah Golding, CEO of The&Partnership and President of the IPA about her rise to the top and her thoughts on New Business.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1425508027 Tue, 17 Jan 2023 10:52:40 -0500 995 new business full false New Business Diaries: Gemma Batterby and Suki Thompson New Business Diaries: Gemma Batterby and Suki Thompson In this episode of IPA New Business Diaries, Geometry Global's Gemma Batterby talks new pitch models and how they'll impact agencies with Oystercatchers CEO and Founding Partner, Suki Thompson.

]]> In this episode of IPA New Business Diaries, Geometry Global's Gemma Batterby talks new pitch models and how they'll impact agencies with Oystercatchers CEO and Founding Partner, Suki Thompson.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1425507133 Tue, 17 Jan 2023 10:52:29 -0500 1781 new business full false New Business Diaries: Claire Charruau and Ali Hanan New Business Diaries: Claire Charruau and Ali Hanan In this episode of IPA New Business Diaries, VMLY&R's Claire Charruau asks Creative Equals' Ali Hanan whether greater diversity is the best kept secret of a successful new business practice.

]]> In this episode of IPA New Business Diaries, VMLY&R's Claire Charruau asks Creative Equals' Ali Hanan whether greater diversity is the best kept secret of a successful new business practice.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1425505981 Tue, 17 Jan 2023 10:52:22 -0500 1183 new business full false AdTalk with Paul Bainsfair: Bob Hoffman AdTalk with Paul Bainsfair: Bob Hoffman The Ad Contrarian Bob Hoffman joins IPA Director General Paul Bainsfair for a discussion about trust, tracking and how the advertising industry can right the ship.

]]> The Ad Contrarian Bob Hoffman joins IPA Director General Paul Bainsfair for a discussion about trust, tracking and how the advertising industry can right the ship.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1046131645 Tue, 11 May 2021 04:38:21 -0400 2020 adtalk full false AdTalk with Paul Bainsfair: Julian Douglas AdTalk with Paul Bainsfair: Julian Douglas New IPA President Julian Douglas talks about his early days in adland, starting karaoke chain Lucky Voice and his 10x Accelerate Opportunity agenda.

]]> New IPA President Julian Douglas talks about his early days in adland, starting karaoke chain Lucky Voice and his 10x Accelerate Opportunity agenda.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/1037673112 Tue, 27 Apr 2021 09:15:47 -0400 1872 adtalk full false AdTalk with Paul Bainsfair: Helen Calcraft AdTalk with Paul Bainsfair: Helen Calcraft IPA Director General Paul Bainsfair talks to Lucky Generals Founding Partner Helen Calcraft about her career in the ad industry, #TimeTo, the iList and more.

]]> IPA Director General Paul Bainsfair talks to Lucky Generals Founding Partner Helen Calcraft about her career in the ad industry, #TimeTo, the iList and more.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/763287706 Wed, 19 Feb 2020 12:07:43 -0500 1823 adtalk full false AdTalk with Paul Bainsfair: Orlando Wood AdTalk with Paul Bainsfair: Orlando Wood IPA Director General Paul Bainsfair talks to System1's Orlando Wood about the his new book 'Lemon: How the advertising brain turned sour', the #neuroscience behind it and what needs to be done to reverse the crisis in creative #effectiveness facing adland. Lemon is available to buy from ipa.co.uk/lemon 580583

]]> IPA Director General Paul Bainsfair talks to System1's Orlando Wood about the his new book 'Lemon: How the advertising brain turned sour', the #neuroscience behind it and what needs to be done to reverse the crisis in creative #effectiveness facing adland. Lemon is available to buy from ipa.co.uk/lemon 580583

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/700986943 Thu, 24 Oct 2019 06:38:52 -0400 2012 adtalk full false AdTalk with Paul Bainsfair: Zaid Al-Zaidy AdTalk with Paul Bainsfair: Zaid Al-Zaidy IPA Director General, Paul Bainsfair catches up with Apprentice pundit and founder of the independent agency group Beyond Collective, Zaid Al-Zaidy about his new found fame, his secret to business success and what he sees as the benefits of joining a ‘micro network’. 580583

]]> IPA Director General, Paul Bainsfair catches up with Apprentice pundit and founder of the independent agency group Beyond Collective, Zaid Al-Zaidy about his new found fame, his secret to business success and what he sees as the benefits of joining a ‘micro network’. 580583

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/658943012 Wed, 31 Jul 2019 05:00:03 -0400 1416 adtalk full false AdTalk with Paul Bainsfair: Marc Nohr AdTalk with Paul Bainsfair: Marc Nohr Business Growth is the one thing every agency wants. How do they get it and who do they talk to? And who should they listen to? For a start Marc Nohr, CEO of Fold7 and Chair of the IPA's Commercial Group in conversation with IPA Director General Paul Bainsfair.

]]> Business Growth is the one thing every agency wants. How do they get it and who do they talk to? And who should they listen to? For a start Marc Nohr, CEO of Fold7 and Chair of the IPA's Commercial Group in conversation with IPA Director General Paul Bainsfair.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/619979556 Mon, 13 May 2019 12:10:02 -0400 1719 adtalk full false AdTalk with Paul Bainsfair: Meabh Quoirin AdTalk with Paul Bainsfair: Meabh Quoirin In an attention economy fuelled by a 24/7 news cycle, how can you ensure your brand not only cuts through but positions itself for the longer term? From wellbeing to sociability, from neo civility to the FIRE movement and from Piers Morgan to NZ property prices. IPA Director General Paul Bainsfair engages Meabh Quoirin, CEO and Co-owner of the Foresight Factory in a run-down of 2019’s upcoming trends and developments to help brands succeed.

]]> In an attention economy fuelled by a 24/7 news cycle, how can you ensure your brand not only cuts through but positions itself for the longer term? From wellbeing to sociability, from neo civility to the FIRE movement and from Piers Morgan to NZ property prices. IPA Director General Paul Bainsfair engages Meabh Quoirin, CEO and Co-owner of the Foresight Factory in a run-down of 2019’s upcoming trends and developments to help brands succeed.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/566005101 Tue, 29 Jan 2019 05:42:48 -0500 1764 adtalk full false AdTalk with Paul Bainsfair: Sarah Golding AdTalk with Paul Bainsfair: Sarah Golding IPA Director General Paul Bainsfair sits down with IPA President Sarah Golding to discuss her agenda, making an AI ad, and our trade mission to California. #ipa #paulbainsfair #ai #tech #siliconvalley #advertising

]]> IPA Director General Paul Bainsfair sits down with IPA President Sarah Golding to discuss her agenda, making an AI ad, and our trade mission to California. #ipa #paulbainsfair #ai #tech #siliconvalley #advertising

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/560367396 Thu, 17 Jan 2019 07:28:08 -0500 1406 adtalk full false AdTalk with Paul Bainsfair: Daniel Franklin AdTalk with Paul Bainsfair: Daniel Franklin What will the world look like in 2050? And where do the new opportunities lie? IPA Director General Paul Bainsfair interviews Daniel Franklin, Executive Editor of The Economist to cover the five main areas of how the world will look in 2050: demography, world economy, politics, culture and technology.

]]> What will the world look like in 2050? And where do the new opportunities lie? IPA Director General Paul Bainsfair interviews Daniel Franklin, Executive Editor of The Economist to cover the five main areas of how the world will look in 2050: demography, world economy, politics, culture and technology.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/479219379 Tue, 31 Jul 2018 10:51:53 -0400 2541 adtalk full false AdTalk with Paul Bainsfair: Richard Shotton AdTalk with Paul Bainsfair: Richard Shotton Do you know we believe that red painkillers are more effective than blue ones? And did you also know that exposing your flaws can make you seem more attractive? These are just a couple of the biases that effect our consumer behaviours. In this month’s podcast, IPA Director General Paul Bainsfair interviews Richard Shotton, Deputy Head of Evidence, Manning Gottlieb OMD and author of The Choice Factory, to unpick the behavioural science behind our decision making.

]]> Do you know we believe that red painkillers are more effective than blue ones? And did you also know that exposing your flaws can make you seem more attractive? These are just a couple of the biases that effect our consumer behaviours. In this month’s podcast, IPA Director General Paul Bainsfair interviews Richard Shotton, Deputy Head of Evidence, Manning Gottlieb OMD and author of The Choice Factory, to unpick the behavioural science behind our decision making.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/416045811 Mon, 19 Mar 2018 12:11:13 -0400 2324 adtalk full false AdTalk with Paul Bainsfair: Matthew D’Ancona AdTalk with Paul Bainsfair: Matthew D’Ancona What is ‘Post-Truth’, how did we get here, and how do we make sense of it all? In this month’s AdTalk journalist and author Matthew d’Ancona discusses the rise of emotion over fact with IPA Director General Paul Bainsfair, in a conversation that spans Donald Trump’s social media habits, the weaponisation of ideas and information; the role of GAFA in facilitating the current climate; and how consumers can find the truth in a world of alternative facts.

]]> What is ‘Post-Truth’, how did we get here, and how do we make sense of it all? In this month’s AdTalk journalist and author Matthew d’Ancona discusses the rise of emotion over fact with IPA Director General Paul Bainsfair, in a conversation that spans Donald Trump’s social media habits, the weaponisation of ideas and information; the role of GAFA in facilitating the current climate; and how consumers can find the truth in a world of alternative facts.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/361609058 Thu, 30 Nov 2017 04:38:37 -0500 2085 adtalk full false AdTalk with Paul Bainsfair: Blair Enns AdTalk with Paul Bainsfair: Blair Enns CEO Blair Enns has 30,000+ hours invested in the question "How do creative firms win new business without giving away work for free?". Here he shares his secrets for winning without pitching with Paul Bainsfair, head of the UK's professional institute for advertising agencies, the IPA.

]]> CEO Blair Enns has 30,000+ hours invested in the question "How do creative firms win new business without giving away work for free?". Here he shares his secrets for winning without pitching with Paul Bainsfair, head of the UK's professional institute for advertising agencies, the IPA.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/332866202 Wed, 12 Jul 2017 09:59:07 -0400 978 adtalk full false AdTalk with Paul Bainsfair: Paul Lawson AdTalk with Paul Bainsfair: Paul Lawson Paul Lawson talking to the IPA's Paul Bainsfair on running Leo Burnett and how the advertising industry has changed over his 30 years in the industry.

]]> Paul Lawson talking to the IPA's Paul Bainsfair on running Leo Burnett and how the advertising industry has changed over his 30 years in the industry.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/281939666 Thu, 08 Sep 2016 07:31:01 -0400 1761 adtalk full false AdTalk with Paul Bainsfair: Tim Williams AdTalk with Paul Bainsfair: Tim Williams Tim Williams, founder of Ignition Consultancy Group shares his thoughts on Pricing Councils, the art of pricing and the organisations that are disrupting the conventional pricing process. Tim Williams spoke at the 2016 IPA Commercial Conference. http://ipa.co.uk/events/ipa-commercial-conference-2016 

]]> Tim Williams, founder of Ignition Consultancy Group shares his thoughts on Pricing Councils, the art of pricing and the organisations that are disrupting the conventional pricing process. Tim Williams spoke at the 2016 IPA Commercial Conference. http://ipa.co.uk/events/ipa-commercial-conference-2016 

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/273779415 Fri, 15 Jul 2016 04:31:19 -0400 1187 adtalk full false AdTalk with Paul Bainsfair: Rory Sutherland AdTalk with Paul Bainsfair: Rory Sutherland The former IPA President and current Vice Chairman of Ogilvy & Mather, shares his thoughts on behavioural economics, costly signalling theory and Gary Lineker. 

]]> The former IPA President and current Vice Chairman of Ogilvy & Mather, shares his thoughts on behavioural economics, costly signalling theory and Gary Lineker. 

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/261466860 Fri, 29 Apr 2016 06:11:50 -0400 2359 adtalk full false AdTalk with Paul Bainsfair: Nicola Mendelsohn AdTalk with Paul Bainsfair: Nicola Mendelsohn Former IPA President and VP EMEA of Facebook, Nicola Mendelsohn, discusses her career and the challenges that come with articulating over 140 products to an ever increasing diverse Facebook audience. 

]]> Former IPA President and VP EMEA of Facebook, Nicola Mendelsohn, discusses her career and the challenges that come with articulating over 140 products to an ever increasing diverse Facebook audience. 

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/256211476 Wed, 30 Mar 2016 09:52:06 -0400 1365 adtalk full false AdTalk with Paul Bainsfair: Dave Trott AdTalk with Paul Bainsfair: Dave Trott Creative icon and author Dave Trott talks to Paul Bainsfair about creativity and what 'going viral' actually means... 

]]> Creative icon and author Dave Trott talks to Paul Bainsfair about creativity and what 'going viral' actually means... 

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/238518164 Mon, 21 Dec 2015 10:16:13 -0500 1686 adtalk full false AdTalk with Paul Bainsfair: Ad Blocking - Part 2 AdTalk with Paul Bainsfair: Ad Blocking - Part 2 The second part of our Ad Blocking podcast outlines how mobile operators are now starting to block advertising. This is starting to affect marketing, especially amongst younger audiences, as they engage with advertising differently.

]]> The second part of our Ad Blocking podcast outlines how mobile operators are now starting to block advertising. This is starting to affect marketing, especially amongst younger audiences, as they engage with advertising differently.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/235408302 Mon, 30 Nov 2015 10:17:35 -0500 1105 adtalk full false AdTalk with Paul Bainsfair: Ad Blocking - Part 1 AdTalk with Paul Bainsfair: Ad Blocking - Part 1 Part one explores what ad blocking is and how the industry is working together on the subject. The guests are Steve Chester, Director of Innovation and Programmes, IAB and Nigel Gwilliam, Media and Tech Consultant, IPA.

]]> Part one explores what ad blocking is and how the industry is working together on the subject. The guests are Steve Chester, Director of Innovation and Programmes, IAB and Nigel Gwilliam, Media and Tech Consultant, IPA.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/235408131 Mon, 30 Nov 2015 10:15:59 -0500 1239 adtalk full false AdTalk with Paul Bainsfair: Brett Gosper AdTalk with Paul Bainsfair: Brett Gosper Brett Gosper, CEO of World Rugby and visionary behind the exponential growth of the Rugby World Cup, discloses his branding strategy which has driven the tournament to become the third biggest sporting event globally. 

]]> Brett Gosper, CEO of World Rugby and visionary behind the exponential growth of the Rugby World Cup, discloses his branding strategy which has driven the tournament to become the third biggest sporting event globally. 

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/226110002 Tue, 29 Sep 2015 10:47:39 -0400 1634 adtalk full false AdTalk with Paul Bainsfair: Karen Blackett AdTalk with Paul Bainsfair: Karen Blackett The IPA's Director General, Paul Bainsfair, chats with Karen Blackett OBE, CEO of Mediacom UK. Karen is widely regarded as one of the most influential women in the creative industries. In the podcast Karen discusses the ethnic and gender diversity in the UK communications industry. She also talks about leading the UK's biggest Media Agency and the wider role and function of media agencies.

]]> The IPA's Director General, Paul Bainsfair, chats with Karen Blackett OBE, CEO of Mediacom UK. Karen is widely regarded as one of the most influential women in the creative industries. In the podcast Karen discusses the ethnic and gender diversity in the UK communications industry. She also talks about leading the UK's biggest Media Agency and the wider role and function of media agencies.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/222331117 Thu, 03 Sep 2015 20:00:00 -0400 1904 adtalk full false AdTalk with Paul Bainsfair: Noreena Hertz AdTalk with Paul Bainsfair: Noreena Hertz Each podcast IPA Director General Paul Bainsfair speaks to leading figures from the advertising and business arena. In this installment, he talks to renowned economist Noreena Hertz on the lessons for ad land on engaging CEO's and business decision makers.

]]> Each podcast IPA Director General Paul Bainsfair speaks to leading figures from the advertising and business arena. In this installment, he talks to renowned economist Noreena Hertz on the lessons for ad land on engaging CEO's and business decision makers.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/215863973 Tue, 21 Jul 2015 20:00:00 -0400 945 adtalk full false AdTalk with Paul Bainsfair: Cannes Lions 2015 Review and Future of Marketing and Agencies AdTalk with Paul Bainsfair: Cannes Lions 2015 Review and Future of Marketing and Agencies IPA Director General Paul Bainsfair speaks to leading advertising industry figures about the Cannes Lions 2015 and the IPA's joint report with the Future Foundation on the Future of Marketing and Agencies. This edition's guests include Nancy Hill, CEO, 4A's, Tom Knox, IPA President and Chair of DLKW Lowe and leading figures from Anomaly, BJL, Iris and Maxus

]]> IPA Director General Paul Bainsfair speaks to leading advertising industry figures about the Cannes Lions 2015 and the IPA's joint report with the Future Foundation on the Future of Marketing and Agencies. This edition's guests include Nancy Hill, CEO, 4A's, Tom Knox, IPA President and Chair of DLKW Lowe and leading figures from Anomaly, BJL, Iris and Maxus

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/213979836 Wed, 08 Jul 2015 20:00:00 -0400 1102 adtalk full false AdTalk with Paul Bainsfair: James Murphy AdTalk with Paul Bainsfair: James Murphy Listen to the IPA's Director General Paul Bainsfair chat with James Murphy, one of the founding partners of Adam & Eve/DDB and current chairman of the Advertising Association. James reveals how he worked his way up from an agency post room to helping create one of the most successful ad agencies in recent years on the back of their John Lewis, Foster's and Marmite campaigns. He also talks about the AA's new global outlook, his personal hero and why The Lord of the Rings is so important to him.

]]> Listen to the IPA's Director General Paul Bainsfair chat with James Murphy, one of the founding partners of Adam & Eve/DDB and current chairman of the Advertising Association. James reveals how he worked his way up from an agency post room to helping create one of the most successful ad agencies in recent years on the back of their John Lewis, Foster's and Marmite campaigns. He also talks about the AA's new global outlook, his personal hero and why The Lord of the Rings is so important to him.

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/211909835 Thu, 25 Jun 2015 06:27:27 -0400 1524 adtalk full false AdTalk with Paul Bainsfair: Tom Knox AdTalk with Paul Bainsfair: Tom Knox Hear the IPA's Director General Paul Bainsfair talk with newly appointed IPA President Tom Knox about how he got into advertising, his adland heroes like David Abbott, his role in forming DLKW Lowe and what he is looking to achieve in his two-year term agenda focusing on societal good and diversity #AdValues

]]> Hear the IPA's Director General Paul Bainsfair talk with newly appointed IPA President Tom Knox about how he got into advertising, his adland heroes like David Abbott, his role in forming DLKW Lowe and what he is looking to achieve in his two-year term agenda focusing on societal good and diversity #AdValues

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/206369638 Wed, 20 May 2015 09:55:24 -0400 1905 adtalk full false AdTalk with Paul Bainsfair: Lord Michael Dobbs AdTalk with Paul Bainsfair: Lord Michael Dobbs Hear the IPA's Director General Paul Bainsfair talk with Lord Michael Dobbs ahead of the 2015 General Election about their time at Saatchi & Saatchi, political advertising, Michael's spell in the Conservative Party under Maggie Thatcher and how Michael's original House of Cards book trilogy was turned into a BBC mini-series hit and globally successful Netflix TV series #HouseofCards

]]> Hear the IPA's Director General Paul Bainsfair talk with Lord Michael Dobbs ahead of the 2015 General Election about their time at Saatchi & Saatchi, political advertising, Michael's spell in the Conservative Party under Maggie Thatcher and how Michael's original House of Cards book trilogy was turned into a BBC mini-series hit and globally successful Netflix TV series #HouseofCards

]]> Institute of Practitioners in Advertising (IPA) tag:soundcloud,2010:tracks/206369269 Wed, 20 May 2015 09:52:20 -0400 2367 adtalk full false