Elevator Talks

Vince Nijhof's $100M+ Ecom Playbook

Fri, 08 May 2026 13:00:00 +0800

Vince Nijhof co-founded OOAK Brands. In this episode he sits down with Monish at Elevator Talks and breaks down every system behind it.

If you sell online - whether you're just starting out or already scaling - this is the most practical conversation on ecom we've ever recorded.

Download the free Vince Nijhof operator playbook here: https://links.elevatorgoods.com/episodes/vince-nijhof

Connect with Vince:
Instagram: https://www.instagram.com/vincevn/
X: https://x.com/VinceNijhof

Monish Sabnani (Host):
Instagram: https://www.instagram.com/msabnani93/
X: https://x.com/msabnani93

Elevator Talks:
Instagram: https://www.instagram.com/elevatorgoods/
X: https://x.com/elevatorgoods
!

Work with the founders of OOAK Brands: https://ooakbrands.com/advisory

Subscribe for bi-weekly conversations with operators building real brands.

What we cover:

00:02:52 - Intro
00:03:32 - Who is Vince Nijhof and OOAK Brands
00:07:59 - The $20M/month reveal
00:11:01 - How to pick a product
00:14:48 - The 9-figure product filter
00:16:00 - Unit economics and ROAS targets
00:23:45 - Creative strategy and awareness stages
00:28:54 - The 7-pod creative team and leaderboard
00:32:37 - Intent over volume: the one-shot-kill doctrine
00:35:04 - Ad channel breakdown: Meta, Google/YouTube, TikTok
00:37:21 - The Amazon effect: how channels feed each other
00:41:13 - Funnel strategy: pre-landers and listicles
00:47:00 - Upsells and AOV
00:50:36 - Brand building vs performance marketing
00:54:07 - Long-term brand building and R&D
00:55:59 - Cash flow and scaling infrastructure
00:59:07 - Where ecom is heading
01:01:00 - Emotional marketing: angles as emotions
01:04:45 - The AI stack
01:10:57 - Omnichannel strategy
01:17:33 - Building a brand holding: the long-term vision
01:23:49 - The real moat in ecom
01:28:34 - The foundation for scale

Notorious Foodie's 6-Stream Revenue Playbook Behind 20M+ Followers

Mon, 06 Apr 2026 13:00:00 +0800

📘 Full playbook from this episode (free): https://links.elevatorgoods.com/episodes/notorious-foodie

Every framework Notorious broke down - the 6 revenue streams, the creator-to-brand launch sequence, the content flywheel behind Notorious Cookware. Bookmark it.

20M+ followers. Instead of maxing out brand deals, he built a real business. Monish sits down with Notorious Foodie to break down how.

00:00 Intro
00:47 The anonymous food diary — 5 years, zero monetization
04:38 Steak 101: the TikTok video that hit 10M overnight
10:49 When the first brand deals came in
20:22 One-man-band era: editing, negotiating, pricing on intuition
22:11 The 6 pillars of a creator business
27:28 The delegation mistake every creator makes
32:05 Notorious Cookware: why start with a chopping board
35:42 Designing the chef's knife in Japan
37:36 The affiliate-driven content flywheel
39:07 Why creator product launches flop — and why his didn't
42:03 Zero paid ads, zero CAC
44:52 Short-term drop vs. long-term brand
52:21 The fastest way to kill your creator brand
01:02:44 The face reveal
01:06:44 How creators should actually use AI in 2026
01:18:22 The 6 pillars, recapped

🔗 ELEVATOR
Website: https://links.elevatorgoods.com/
X: https://x.com/elevatorgoods
Instagram: https://www.instagram.com/elevatorgoods/
LinkedIn: https://www.linkedin.com/company/100218103/
Spotify: https://open.spotify.com/show/0mXtIpIq4driEruAccEqkL

🎙️ GUEST
Notorious Foodie: https://www.instagram.com/notorious_foodie/

MODERATOR
Monish Sabnani is a Managing Partner at Elevator Goods.
X: https://x.com/msabnani93
LinkedIn: / monishsabnani

#ElevatorTalks #NotoriousFoodie #CreatorEconomy #dtc

Danny Yeung's $0 to $120M ARR Playbook (IM8)

Sat, 28 Feb 2026 11:00:00 +0800

Danny Yeung turned a dinner with David Beckham into the fastest-growing supplement brand on record. In 12 months. We break down exactly how - the product, the partnerships, the unit economics, and what most DTC brands get completely wrong.

—
0:00 Intro
0:03 The David Beckham dinner
3:31 Building the formula
13:53 Month one: $581K
15:46 Why 98% D2C
20:38 Paid ads at scale
25:18 The unit economics
34:54 Operations at hypergrowth
42:13 Running a public company
45:36 Stock drop from $1B to $50M
53:37 Eating problems for breakfast
58:00 The moment that stands out
1:02:13 Advice for founders

About Elevator Goods:
Elevator Goods is the home for modern DTC. We build brands, back creators, and bring founders together through capital, free education, and community.

Learn More: https://links.elevatorgoods.com/

About the Moderator:
Monish Sabnani is a Managing Partner at Elevator Goods.

X: https://x.com/msabnani93
LinkedIn: https://www.linkedin.com/in/monishsabnani/

Roman Khan's Frameworks Behind $200M/Year in E-commerce

Sat, 31 Jan 2026 11:00:00 +0800

Roman Khan runs $200M+/year in ecommerce across multiple brands.

In 2018, he nearly went bankrupt. That moment changed everything. In this conversation, he shares:
→ The supplier framework that protects your cash flow
→ Why world-class operators run single digit opex
→ His hiring philosophy (and why he avoids US talent)
→ The micromanagement system he swears by
→ How to budget when you can't predict supply chain
→ Where he's putting his time and money in 2025

No surface-level advice. We share the frameworks that scale.

Timestamps:
0:00 Intro
0:30 Q4 Learnings and What Went Wrong
6:51 Building for Exit vs Quick Cash
11:55 Planning the Next 5 Years
20:03 Origin Story
31:01 From Rocket Internet to Peak 21
38:00 Inventory Management Framework
53:29 Day in the Life at $200M/Year
1:04:17 The Micromanagement System
1:10:04 Why You Should Avoid Hiring in America
1:18:41 Company Culture and Retention
1:26:00 Investment Strategy
1:31:13 Where the Alpha is Going: SEO, Reddit, TikTok
1:35:42 Rapid Fire Questions

About Elevator Goods:
Elevator Goods is the home for modern DTC. We build brands, back creators, and bring founders together through capital, free education, and community.

Learn More: https://elevatorgoods.com/

About the Moderator:
Monish Sabnani is a Managing Partner at Elevator Goods.

X: https://x.com/msabnani93
LinkedIn: https://www.linkedin.com/in/monishsabnani/