Integrated marketing is a great phrase. Branding expert Ken Bator’s goes way beyond integrated marketing to focus upon customer experience. Ken shares the keys to branding for success. When it comes to Ken’s branding for success, I’m tempted to turn to clichés such as ”He’s the cat’s meow.”  But that would be so unfair, since Ken is so much more, seriously, the cream of the crop…ok. Enough with the clichés.

Marketing, whether you call it integrated marketing or just marketing is not the same as branding. Branding and marketing are not synonyms. Marketing is a specific function. Branding is much bigger than that, especially when it comes to branding for success and where customer experience becomes key

Ken’s B + C + S formula is BRAND + CULTURE + STRATEGY. Ken’s formula is not just another three words he came up with to capture our attention. Ken has distilled his years of creating customer experience on the front lines, solving issues for services brands. After seeing the failures and implementing branding for success, Ken came to a realization…these three words are the exact three areas business owners should focus upon when branding for success.

Branding for Success Includes Customer Experience

Ken has more than 20 years of experience in focusing upon customer experience as part of branding for success, particularly for service brands. Ken helps brands reach new levels of effectiveness by helping them learn his B + C + S formula, Ken has hosted and produced four different shows, including the Cool Culture Corner, Branding The Experience, The CU Business News podcast, and Beyond The Call.

Key Takeaways

• If you drive people to a customer experience of your brand that doesn’t match with brand integrated marketing, then you’re going to have a real problem on your hands.
• Branding for success doesn’t have to be expensive. Instead be consistent in telling people about what that customer experience is going to be. And match the experience to what you tell them.
• In a service-based business, the customer experience is as, or more important than the actual product.
• The customer experience is actually the more important part of branding. Sometimes, one incident can just kill the entire brand.

Divine Living begins with dreaming big. Master the art of divine living the mother of dreaming big, Gina DeVee. Gina has coached hundreds of women in exotic locations around the world where they come to master the art of divine living and building a life and business they love.

Gina’s own life is your template to create your own life of divine living. We as women still tend to seek permission or approval from some external source to go for our dreams. As a result, the notion of dreaming big is often not even in our conscious awareness.

Gina DeVee holds a special place in my heart, and I’m truly honored to have her as a guest on my show. I remember the weekend I attended one of her early events in Brentwood, California, one of my first ever marketing events to build an online business. It was at Gina’s live event that I first caught a glimpse of what my life could be. Because I was stuck in my “playing small” and searching for permission to be “seen and heard” I wasn’t totally ready to live that life of my wildest dreams. Yet, I found myself on stage as a member of her high-level coaching group… all six of us! That was then… this is now.

Gina understands the art of dreaming big and how it will, when accompanied by action, lead to you as the lead character in your own life—a life of divine living.

Gina DeVee has inspired thousands of women entrepreneurs around the globe to master divine living for themselves, while embracing their right and power to create a business and life they love.

It all Begins with Dreaming Big

Life is short . . . time is flying by. What big dream or vision do you hold in your heart that awaits manifestation in reality? Are you waiting for permission? I assure you, there’s only one person who can grant that permission, and that’s you. And if you can use a mentor on the path, listen in. Gina has lots to share to mentor you to that most special life, one of your wildest dreams!

First responders around the globe rely upon Dr. Sam Scheinberg’s emergency splint in almost all on-scene emergencies. The disposable emergency splint helps first responders treat patients with suspected bone fractures of an arm, leg, or even the neck. For example, SAM SPLINT goes along for the ride with first responders on ski slopes. Those EMT teams that show up on-scene where bone fractures are present also whip out SAM SPINT to provide a portable, safe and effective tool for patients during transport for further medical treatment. This can include most other emergency response teams to fires, auto and industrial accidents, and countless other life-threatening situations. This simple and amazing product is now mandated as standard issue equipment to active military personnel engaged in armed combat. The SAM SPLINT rides in the backpacks of those serving around the globe.

Breakthrough: SAM IO For Intraosseous Access

Dr. Sam & Cheryl Scheinberg have gone on to grow Sam Medical into a well-respected and highly recognized developer of products for first responders. Their newest product the SAM IO allows first responders to inject live-saving medications into a patient’s bone in situations where access to a vein is not possible. Whether it is a heart attack at home, or in undeveloped countries where starvation can occur, the SAM IO is the latest breakthrough product at Sam Medical.

In this episode, Cheryl and The Scheinbergs discuss

• The journey of the SAM SPLINT from Sam’s closet to the backpacks of active military around the world.
• How Sam’s emergency splint has changed emergency response for first responders.
• The long patient journey from idea to salable product.
• Dr. Sam’s emergency splint is now ubiquitous in active military and first responders around the globe.
• The latest evolution from Sam Medical, the SAM IO, an Intraosseous Access System System.

Key Takeaways

• Everything seems to begin with an idea.
• Make sure that whatever you’re doing serves an unmet need.
• Understand how you’re measuring your progress.
• And don’t mistake action for progress.
• And when you don’t something, just know you don’t know and find somebody who does know it, and listen to him or her.

A brand strategy for launch, or when it’s time to rebrand is vital for the life and longevity of your brand. Brands that lead develop and implement a brand marketing strategy early in their business. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. A clear brand strategy is as important as your overall business plan. You can do amazing things with even tiny budgets, but you’ve got to figure out what you’re going to stand for in someone’s mind. First, what is that unique value?

Your brand strategy is going to create that human side to your brand, which is required to make the connection out in the marketplace and also make the point of difference out in the marketplace. It’s really important for startups to be thinking about that at the same time early and often in the development of the brand. Launching your business with a brand strategy is vital, since you don’t want to leave it up to your customers or your competitors to define what your brand is about. You have to consciously address it, or end up having it defined for you.

Brand Strategy to Evolve or Rebrand

Brands are never finished. They’re a river, not a pond. So that means you have to manage them. It’s not a set it and forget it thing. You have to evolve with it. You have to understand that the brand and your brand strategy has to be managed along with that change to create an up to date marketing strategy.

Your brand must be close with your target customers, especially when thinking of evolving your existing content marketing or digital marketing strategy. This is even true when opting to rebrand. We really have to understand what matters to customers so the brand can move along with them. Brands that look ahead to the future, understand that marketing strategy is creating the future. Use content marketing as part of the rebrand marketing strategy to paint a bigger vision of what’s ahead and how that can be exciting for your audience and customers.

In this episode Cheryl & Derrick Daye discuss

• A brand is  the sum of all experiences a customer has with you. Everything, all of the touch points, everything adds up to this one thing, and that is your brand.”
• Each touch point where people are interacting with the brand is where the promise that you’re making to your customer must come to life.
• Today where trust really missing in parts of our society, your brand has to be a symbol of trust to lead today.
• Brand consistency is the backbone of trust. People watch your behaviors over time. They come to trust those behaviors and that’s a result of consistency. So if you are making changes with your brand, they should be evolutionary rather than revolutionary. A complete rebrand may not be in order, but evolution of your existing brand.
• Every action we do take, we have to be careful. And the moves we’re making and they have to be purposeful and they have to be on brand. They have to be meaningful to our target customers.

Key Takeaways

• Brands are never finished. They’re a river, not a pond. So that means you have to manage them. It’s not a set it and forget it thing.  You have to evolve with it. You have to understand that the brand has to be managed along with that change.
• The fundamentals of brand management transcend all business inquiries in all stages of a business’s development. And as far as when you should be thinking about this is in the embryonic stages of your brand, you think about a business plan. At the same time, you should be thinking about your brand strategy.
• The brands that look ahead to the future understand that marketing is something that creates the future. They can use that to paint this bigger vision in their marketing strategy of what’s ahead and how that can be exciting for their target customers.

Effective content marketing requires a skilled copywriter. Email marketing remains the most valuable form of content marketing for any online business. Your email list a valuable business asset. Your email marketing list can’t be shut down by a change in Facebook algorithms. Yet, the key to developing a connection with potential clients or maintaining existing ones is effective copywriting. So, content marketing, specifically email marketing should be helpful, useful, relevant, valuable to your customer.

It’s vital to be able to write in someone’s voice. And there are two parts. First, there is the voice of the company, or the voice of the service provider, the brand voice, and then there’s the voice of customer.

Meet Kimberly Weitkamp, a freelance copywriter, my personal copywriter who helps create content marketing and email mail marketing campaigns to build your brand, be remembered, and remain connected to your clients.

Kimberly’s 4-Step Process for Marketing Conversion

Kimberly Weitkamp creates content marketing for marketing conversion using her 4-step Audience Converter Process. As Kimberly explains, great copywriting speaks to your customer‘s problems and needs in their language using your brand voice. In this interview, Kimberly shares brand voice examples, to show how the same topic can be written about differently using three different brand voice examples. Kimberly shares the importance of identifying the 2-3 types of people you’ll be speaking to, and the questions they are asking. Answering those questions in your content marketing is one of the keys to Kimberly’s process.

A great freelance marketing copywriter will have a process to get to know you, your business, and your own way of speaking and writing.

In this episode Cheryl & Kimberly discuss

• The key to any great email marketing campaign is “how can I help you?
• Make certain that the language you use matches who you are, but then also use language in your content marketing that matches what customers are actually searching for.
• Kimberly’s Audience Converter Method – A four-step process:
  1. Audience: Who are the people in the group that you’re going to be speaking to, that you’re actually going to help? There are usually 2 or 3.
  2. Ask: What are the questions these people are asking?
  3. Audit: Review your content marketing to find those questions and answers to them in your marketing Are there gaps between what they need to know at stage 1 and stage 4?
  4. Answer: Create marketing that answers those top questions that are missing.

Key takeaways

• Create long-term currency. Instead of  focusing on “how can I get the next sale?” consider, “How can I create a great experience for this customer so they want to stay with me for longer and let their friends know about me too?”
• Make sure that you highlight that unique selling position in your copy. And copy can be used to kind of give a different perspective of something but you’re still talking about the same thing, right?  Your unique selling proposition, unique selling position, USP.
• When looking for a copywriter, ask them about their process? Do they have a process, ask them about how they’re going to communicate with you?
• Always be testing, always be testing, always be testing. And if everything’s working properly, you’re not testing enough.

Are you a podcaster, and learning the process of podcast marketing? In this episode, Melinda Wittstock shares her business, podcasting platform Podopolo. Podopolo is the first social media platform for podcasters and with a unique vision for podcast marketing. How can you attract sponsors for your show without knowing the demographics of your audience? The question of how to make money podcasting is closely related. In this interview, professional journalist and host of the Wings of Inspired Business Podcast, shares Podopolo’s difference from all other podcast platforms. Podcasters can now interact with their audiences and learn more about their listeners. Gathering listener data helps with podcast marketing campaigns. This data also helps attract the rights sponsors for the show as one learns how to make money podcasting.

In this episode, Cheryl and Melinda Wittstock discuss

• Podcast Marketing is changing with the Podopolo platform.
• Podopolo as the first podcasting platform to create social engagement with listeners.
• Podopolo allows podcasters to learn about their audience and own that data, unlike other podcast marketing platforms.
• To answer the question “how to make money podcasting” one needs to know the audience to attract paid sponsors for your show.
• Plan you podcast interviews based upon themes, not specific questions, so it can flow.

Key Takeaways

• Learn to work in your zone of genius and not on tasks that can be delegated.
• Don’t make the mistake of hiring too late.
• Hiring is not an expense. It’s an investment, since it allows you to double down on your own specific unique strengths.
• The best interviewers are great listeners.
• Ask easy questions to make the guest feel really comfortable.

The use of philosophy in business is a key to entrepreneurial growth and success. Dr. Patrick Gentempo inventor deeply studied philosophy. Through his use of philosophy to resolve his own contradictions between personal and professional goals, Patrick went on to invent diagnostic equipment and build a company supplying his products to thousands of chiropractic clinics including the tool measuring Heart Rate Variability (HRV). In his book, Your Stand is Your Brand. Dr. Gentempo shares how business philosophy impacts success and how he has used philosophy in business to successfully resolve his own inner conflicts and build a massively successful business based upon his HRV equipment.

Patrick’s inventions, including Heart Rate Variability emerged from his own Unresolved Contradictions

Every person has a philosophy in business and it life. And, the issue is whether you have defined your philosophy in business in some kind of a conscious and rational, and disciplined way? A key principle of philosophy is that unresolved contradictions lead to destruction, with the amount of destruction being relative to the level of contradiction.

Dr. Gentempo shares his own personal and business contradictions in his practice as a chiropractor, which ultimately lead him to found a medical device company and the invention of diagnostic equipment used by thousands of chiropractors worldwide, including the Heart Rate Variablity testing equipment.

In this episode, Cheryl and Dr. Gentempo discuss

• Every person and every business has a philosophy.
• Have you defined your philosophy in business in a conscious and disciplined way?
• Contradictions lead to destruction. The amount of destruction is relative to the level of the contradiction.
• Remove your own internal conflicts and contradictions in order to create space for a transformative pivotal experience.
• “Your Stand is Your Brand” reveals the 5-P Expansion sequence, and how your philosophical premises will shape your psychological experiences.

Key Takeaways

• The greatest barrier to entrepreneurial growth is when what’s driving in your personal life is pulling you one way, and what’s driving your career is pulling you another way. These are unresolved contradictions.
• No business is perfect. There’s always some level of contradiction.
• When you resolve contradictions on one level, you evolve to the next level. When one uses philosophy in business to address new contradictions, one evolves to the next level. So it’s a conscious process.
• It’s the business philosophy that often dictates the business culture. And if the philosophy is confused, the culture is confused, and it’s dysfunctional. When you get really clear on philosophy, it really impacts psychology in a very profound way.
• “Your Stand is Your Brand” and your philosophy in business becomes your brand.

Educating Young Minds outshines other mentoring programs through its tutoring services providing college prep for at-risk youth in Los Angeles. Since the ’60s and the Civil Rights movement, there’s been a great deal of talk, but not a lot of meaningful action when it comes to providing mentoring programs or tutoring services that create equal opportunity in education for minorities, children of color, and at-risk youth.

How do children, many of whom have little family support structure, break free from generations of poverty, find encouragement, guidance, inspiration, and the knowledge that can open doors to a life beyond their wildest dreams? EYM’s mentoring programs for at-risk youth have produced unparalleled results in the lives of at-risk youth. 85% of kids participating in EYM mentoring programs have gone on to graduate from 4-year colleges and universities. Cheryl sat down with found Angeles Echols to learn more.

Angeles Echols-Brown, a graduate of Cornell University, and a community leader began her career as a teacher in Los Angeles, CA. Angeles is known and respected by the Mayor, the Chief of Police as a community leader. Angeles is beloved and adored by thousands of kids whose lives she has helped transform. Educating Young Minds has transformed the lives of over 4000 children through education, inspiration, love, mentoring, encouragement, fostering dreams. 82% of EYM graduates have gone on to graduate from four-year universities, including Ivy League schools.

What can Angeles and EYM teach our leaders, and our educators about action, instead of talk without change that has plagued the education of our kids for generations?

Highlights from Part 1

• Tutoring two kids turned into an apartment full of kids studying in the bathroom, on the balcony.  The kids and parents who took up a collection to buy Angeles’ a ticket home to Memphis for Christmas, lead to a seat next to a gentleman, who would later knock-on Angeles’ door and deliver a check, and burgers from McDonald’s for the kids, and EYM was born.
• By listening to kids, Angeles learned what was going on in our communities, how the kids were hurt, their strengths, their weaknesses, and how family problems, or no family at all affected them academically and emotionally.
• Kids are looking for guidance. They want to be inspired and encouraged. Many of them aren’t having those conversations at home to move them.
• There are thousands of jobs and career paths available to young people but children of color and disadvantaged children are not accessing that knowledge or the path to prepare for those because the conversations are not being held in their homes because the parents don’t have that information.
• Angeles urges all the school counselors out there to stop telling kids what they cannot do. When it comes to education, our kids must learn and they can compete. These children can compete. They are very bright. They’re very smart, but we must give them opportunities and we must encourage them.
• Guiding children to make better choices for themselves means sharing the consequences of a bad choice. “Let me give it to you without labeling you, let me give it to you where you can still feel uplifted and that you are part of the society and that you can still contribute to it. Let me give you this information so that you can receive it because that’s, what’s important.
• But we have to keep moving forward because when we reach back trying to hit a man on his head, you know, the energy this cost? When I’m swinging back here, it keeps me from doing what? Coming forward.

Photo: L.A. Weekly

More About Angeles Echols-Brown and the Mentoring Program at Educating Young Minds

What began as an after-school tutoring program for a couple of kids in Angeles Echols’ one-room apartment over thirty years ago has become the most successful program of its kind anywhere. EYM has 23 teachers that work tirelessly to encourage kids, inspire them to dream, and believe they can build a better life for themselves and their communities.

Educating Young Minds is a non-profit which operates solely upon the donations of it supporters including individuals.  Learn more about how you can help, or how the EYM on line All Access program could change the lives of kids in your community.

Listen to Part 2 – Tutoring Services that Changes Kids’ Lives

Access Part 1 of Cheryl’s interview with Angeles Echols-Brown here. This is part 2.

Educating Young Minds outshines provides tutoring services and mentoring programs that providing college prep, support, encouragement, and inspiration for at-risk youth in Los Angeles. Since the ’60s and the Civil Rights movement, there’s been a great deal of talk, but not a lot of meaningful action when it comes to providing mentoring programs or tutoring services that create equal opportunity in education for minorities and children of color. Yet EYM is so much more than just one of many tutoring schools. Founder Angeles Echols-Brown has created access to job programs, inspiring kids to dream and vision what they want to hope for, with mentoring programs and tutoring services that inspire unequaled outcomes.

Since the ’60s and the Civil Rights movement, there’s been a lot of talk, but not a lot of meaningful action when it comes to real changes to provide equal opportunity in education for minorities and children of color.

How do children, many of whom have little family support structure, break free from generations of poverty, find encouragement, guidance, inspiration, and the knowledge that can open doors to a life beyond their wildest dreams?

In Part 2 of Cheryl Hodgson’s interview with Angeles Echols-Brown, we learn about the challenges Angeles faces as a non-profit changing lives, the grace of community support, and the EYM All Access online platform. All Access provides kids with access to hundreds of career paths and companies who need experts in various fields in 10-11 different areas, the leaders in each profession, and the educational path to attaining a job in the chosen field.

Angeles Echols-Brown, a graduate of Cornell University, and a community leader began her career as a teacher in Los Angeles, CA. Angeles is known and respected by the Mayor, the Chief of Police as a community leader. She is loved and adored by thousands of kids whose lives she has helped transform. Educating Young Minds has transformed the lives of over 4000 children through education, inspiration, love, mentoring, encouragement, fostering dreams. 82% of EYM graduates from tutoring services and mentoring programs have gone on to graduate from four-year universities, including Ivy League schools.

What can Angeles and EYM teach our leaders, and our educators about action, instead of talk without change that has plagued the education of our kids for generations?

Highlights from Part 2

• • I can only fix me if I think of me in terms of fixing me and making me better, but I want to help you. When I extend that hand and point that finger to help you, there is a finger always pointing back that says “You’ve got to help yourself.” In helping you, I’ve got to help myself in order to make that happen.
  • But we must keep moving forward because when we reach back trying to hit a man on his head, you know, the energy this cost? when I’m swinging back here, trying to get you from, it keeps me from doing what? Coming forward.
  • Angeles shares the journey to build All Access, the Educating Young Minds online platform. Two of her graduates Todd and Adam lead the journey to a platform that provides education, guidance and career path inspiration and direction.

Helping Others climb with Educating Young Minds

• How Virtual Reality is opening new windows in the minds of the kids. We can   take these kids to places that they could not have imagined. Imagine kids who want to go into medicine and they enter the augmented reality world and there is a body and they can take the parts of the body and really study and learn and be encouraged. Interspace labs can take a jet engine apart, but really, and it’s one on one. It’s just them. And no one’s judging them. No one’s saying whether or not they were properly attired, you know, their dress code.
• When community comes together for a common good, miracles can happen. The story of EYM’s search for a new campus home on a moment’s notice and how the forces of the good will came together to create a new home for EYM.

More About Angeles Echols-Brown and Educating Young Minds

What began as an after school tutoring program for a couple of kids in Angeles Echols’ one room apartment over thirty years ago has become the most successful programs of its kind anywhere. EYM has 23 teachers that work tirelessly to encourage kids, inspire them to dream and believe they can build a better life for themselves and their communities.

Educating Young Minds is a non-profit which operates solely upon the donations of it supporters including individuals. Learn more about how you can help, or how the EYM on line All Access program could change the lives of kids in your community.

Listen to Part 1: Mentoring Programs for At-Risk Youth

In This Episode, Cheryl and Dr. Patricia Crane Discuss

• How building trademark licensing into foreign markets created a legacy for Hay House founder Louise Hay through Brand Extension.
• Creating you can HEAL YOUR LIFE trademark for global workshop leaders.
• You Can Heal Your Life brand legacy and global reach through trademark licensing.
• Licensing is a means of establishing greater professionalism and credibility in leader training.

Key Takeaways

• People have evolved to a higher level of personal and spiritual awareness.
• Brand extension through licensing helps people transcend cultural differences.
• Ask your customers the right questions and they will tell you what they want from you.
• Our human self will always need that spiritual, emotional, mental, physical transformation.

In This Episode, Cheryl and JP McAvoy Discuss

• His work with clients such as Elon Musk in developing growth and an exit strategy.
• The importance of building a successful launch ramp at the outset of a start up’s creation using an entrepreneurial mindset.
• The value of creating a separate holding company for the brand’s intellectual property assets.
• How to create a company that becomes legacy.

Key Takeaways

• Podcasting is ubiquitous in the world of business and marketing.
• Structure the company for growth and future investments such as shareholding.
• Consider intellectual property and licensing opportunities as assets for valuation.
• Start the conversation with your attorney early on in the planning phase to develop an exit strategy.
• Create a will or trust so ownership shares don’t end up in probate court.

In This Episode, Cheryl and Lee Richter Discuss

• Build a community through marketing communication.
• Connection with your community.
• Education marketing, marketing communication, and taking time to lay the foundation and build before you launch.
• Evolving your brand as the needs of your client base evolves.
• The importance of marketing communication.

Key Takeaways

• Community involvement is a win-win when it comes to building a community.
• Make a plan!
• Test the market; know what your customer really wants and that’s where building a community helps.
• Educate yourself and ask for help where you need it.

But you have to go really deep with the people that have bought from you, and explain, if you can even talk about the products that they bought from you, which builds the brand and if they liked the brand, and they liked that product, you’re building reinforcement for the next product. And if you’re sending an email that you’re sending to a prospect who’s never bought from you to a three-time buyer of your products, it’s such a waste of potential equity that you’ve built up with that customer that’s happy. I think that’s one of the biggest mistakes people make is one size fits all creative to a list.

In This Episode, Cheryl And Brian Kurtz Discuss

• Overdeliver to your customer base and master the long game.
• Direct Response Marketing: The importance of “romancing your audience” with a great story.
• Marketing Segmentation: Why direct marketing should be a component of your brand strategy.
• Marketing Segmentation: Customer service, fulfillment, and their marketing functions.
• Multi-Channel Marketing: Defining your personal brand to distinguish yourself from the competition.

Key Takeaways

• Use marketing segmentation of your list and decide who gets what message, and when.
• Use direct response marketing in ways that differentiate your brand.
• Direct response marketing is more alive than ever. Just look at the Internet.
• Multi-channel marketing is vital to grow your business.

The objection is when the sale begins. Everything else is just a matter of features and benefits. So what if you could write down a list of objections in advance and anticipated them? Look forward to them? What if you converted them into Frequently Asked Questions, and then put the answers? Wouldn’t that give you an advantage? And you still haven’t broken ground, you’re still underneath the soil. Now, to advance the metaphor.

Let’s go to the Trunk of the Tree. And the Trunk of the Tree is the Origin Story of the person who is enrolling the other person. So if you’re the entrepreneur doing the sales, or if you’re in this marketing environment where you’ll have to win the favor of someone, or many people if you’re on stage or on a webinar, well, then you need a Brand Story, and Origin Story. The Origin Story is when and where it happened and started, who else was there? What happened? How did it resolve and then why is it relevant and important to the viewer or the listener or the reader? And you end with Why. You don’t begin with Why.

In This Episode, Cheryl And Alex Mandossian Discuss

• Storytelling for people who hate to sell.
• How to turn objections into questions into answers that solve the problems faced by customers.
• The value of telling the business owner’s brand story, origin story to sell online.
• Using case studies as client stories to showcase the value of the offer.

Key Takeaways

• By disqualifying the wrong customers, you’re prioritizing the people who are your ideal customer.
• The seeds are the objections. The objection is when the sale begins.
• Write a list of objections and turn them into FAQs.
• You need a good origin story to grab the attention of your customers and obliterate objections.

Doug shares the results of a case study how to make money podcasting, and he and his partner actually made close to $40,000 on a show before the show even launched. You don’t even need to have your episodes published yet in order to know how to make money podcasting. We share with people those myths because there really is it for whatever excuse that you have for not getting into podcasting. It is all in your head that’s holding you back. What you think is holding you back is not really holding you back.

In This Episode, Cheryl And Doug Sandler Discuss

• The principles of Doug’s Nice Guys On Business brand and popular podcast.
• How Doug turned to podcasting and the creation of his Turnkey Podcast production company.
• The value of podcasting as a marketing and branding tool.
• How to Make Money Podcasting.
• The myths around how to make money podcasting include:
  1. You don’t have to be technically savvy in order to start a podcast.
  2. You don’t need a lot of money to start a podcast.
  3. You don’t have to be extroverted in order to start up a podcast.
  4. You don’t have to be a celebrity in order to be successful at podcasting.
  5. And you don’t need a big audience for a podcast to be successful.

Key Takeaways

• Aim for a win-win in business transactions.
• Use podcasting to build your brand and generate leads.
• You don’t have to be an expert. Get people on your show who are specialists at what they do and ask them great questions.
• Launching a podcast is just the beginning – you have to build connection, community and currency.

Jason Swenk is a digital marketing agency professional and hosts the Smart Agency Masterclass Podcast. Jason grew and sold his own digital marketing agency and now trains other owners of digital marketing agencies to develop the systems they need to overcome the common refrain, “I’m do busy” to do . . .” A critical issue is to know where your business is going, and that includes audience targeting to know your ideal clients.

It’s important to stop and answer: Who do you want to be your perfect client? What do you actually want to do for them? What are you really good at?

Once you know who your market is, you can use audience targeting to respond to what they want, and what is their biggest challenge.

In This Episode, Cheryl and Jason Swenk Discuss

• How to customize your business to work with your strengths.
• Using audience targeting of your ideal client.
• Developing systems necessary to free up time.

Key Takeaways

• It’s about building relationships.
• Figure out where you want to go with your business.
• Only you can identify your own niche.
• A good digital marketing agency asks the right questions.

In this episode, Cheryl and Patti Mara discuss

• The inherent value of a thoughtfully designed and delivered customer experience.
• How Patti works with business owners and their teams to shift mindset and create solutions for their target audience.
• Customer service as a brand differentiator.
• The four steps of Patti’s “absolutions recipe” to create a great customer service experience.

Key Takeaways

• The entrepreneur/business owner sets the tone for the organization’s culture.
• Shift from sales to solutions and from transactions to relationships.
• Clearly communicate your client’s ROI as part of your brand message.
• Give customers reason to become raving fans.

Branding was originally about visual identify. Now it’s moving into some interesting places of also “What does it sound like?” “What are the words, what is the music? What are those jingles? What is the tonality?“ And of course, deep down it’s also needed to connect on a very deep level to the emotional system, “Can I emotionally connect to what this company is saying and doing? Do I emotionally connect to how this company makes me feel when I think about it, when I watch those commercials, or interact with their products?”

Customer engagement in the brand evolution and brand innovation process is now essential.

In This Episode, Cheryl and Kyle Hermans Discuss

• The 21st century meaning “brand” and how branding has broadened to include customer participation in brand innovation.
• The pressures of building a brand in the digital age.
• Branding is a means of building community and connection.
• Kyle’s work in bringing different aspects of an organization together to create collective problem-solving.
• Disruptive innovation begins with envisioning a solution to a collective problem or need for change.

Key Takeaways

• Branding includes building community and customer involvement, resulting in currency in the form of customer engagement.
• Currency is the trade agreement you make with your customers which is at the heart of your brand.
• Winning brands offer tremendous free value before asking for the sale.
• Focus on helping one small, niche group in order to get very clear on your brand positioning and direction.

In this episode, Cheryl and Joel Bauer discuss

• The importance of truth and authenticity in branding yourself and your business.
• How Joel’s process works and why his teachings are replicable with simple techniques anyone can put into practice.
• His 20-move online presentation tool, The Money Matrix.
• The importance of believing in what you’re presenting.

Key Takeaways

• Be self-effacing in order to be relatable.
• The best way for anyone to relate what they do is to relate it to a story.
• Anyone can master the art of presentation.
• Get out of your own way to find your voice.The 20-Move Money Matrix is the ultimate online presentation tool developed by Joel Bauer. Joel is known as the “Godfather of the close.” Joel is more than a public speaking coach. Joel has trained and inspired thousands of students worldwide to learn to create an authentic connection with their audience, in order to enable true transformation in their lives. In this fascinating interview, Joel shares not only his online presentation tool but the heart and soul of the man called the “Mentor’s Mentor.”

In this episode, Cheryl and Joel Bauer discuss

• The importance of truth and authenticity in branding yourself and your business.
• How Joel’s process works and why his teachings are replicable with simple techniques anyone can put into practice.
• His 20-move online presentation tool, The Money Matrix.
• The importance of believing in what you’re presenting.
• Key Takeaways
  • Be self-effacing in order to be relatable.
  • The best way for anyone to relate what they do is to relate it to a story.
  • Anyone can master the art of presentation.
  • Get out of your own way to find your voice.