The Planify Podcast Wed, 27 May 2026 12:58:54 -0500 https://theplanifypodcast.buzzsprout.com en-us © 2026 The Planify Podcast yes 2c77a0de-7865-51f7-9743-ea41609076a0 marketing@planify.agency 7dca7560-591d-11f1-ad81-697db3fd7de1 Planify Agency episodic false From the life of business to the business of life, The Planify Podcast features industry leaders talking about growth, strategy, and what it means to do business in the world today.

]]> Buzzsprout (https://www.buzzsprout.com) business, growth, strategy, marketing, sales, operations, entrepreneurship, management, B2B, B2C, AI, leadership Planify Agency marketing@planify.agency https://storage.buzzsprout.com/h2fpionl1fwvnwu3e3mhneyqg2pv?.jpg The Planify Podcast From Litigation Lawyer to Lead Gen Queen | Liana Ling | Planify Podcast Ep. 3 From Litigation Lawyer to Lead Gen Queen | Liana Ling | Planify Podcast Ep. 3 Send us Fan Mail

👉 Get your custom Business Growth Strategy Blueprint: https://planify.agency

Stop guessing and start iterating. Discover how to treat business challenges like a diagnostic laboratory and use data-driven testing to solve any marketing or operational bottleneck. 

Welcome to Episode 3 of The Planify Podcast! In this session, host Casey Cease sits down with Liana Ling—widely known in the digital marketing world as the "Lead Gen Queen". Liana pulls back the curtain on her fascinating career pivot, shifting from a 9-year career as a high-stakes litigation attorney to becoming an elite brand and corporate growth strategist. 

If you are currently feeling paralyzed by a broken marketing campaign, shifting algorithms, or an operational plateau, Liana reveals her exact blueprint to "test your way out" of any crisis. Together, Casey and Liana break down how to view failure as necessary data, how to treat advanced AI tools like highly niched "micro-employees," and how to leverage Dennis Yu's legendary "Greatest Hits" framework to dominate personal branding without burning out your creative team. 

đź•’ CHAPTERS & TIMESTAMPS:

00:00 Welcome to The Planify Podcast 

01:11 Introducing Liana Ling, the Lead Gen Queen 

02:12 Career Pivot: From Litigation Lawyer to Business Strategist 

04:25 Running Toward Failure: Lessons from Norm Brodsky & Lewis Schiff 

07:19 The Testing Lab Mindset: Solving Major Funnel Bottlenecks 

13:12 Detaching Emotion from Business Performance Metrics 

14:54 The AI Framework: Squeezing Maximum Value from Your "Frenemy" 

19:15 Micro-Employees: Delegating Niche Tasks to AI Agents 

24:53 Staying Indispensable: Finding the Human Role in an AI World 

29:51 Personal Branding & The Dennis Yu "Greatest Hits" Strategy 

30:30 The Lighthouse Strategy: Shared Network & Authority Building 

35:32 Final Takeaways & Where to Connect with Liana Ling  

đź’ˇ KEY TAKEAWAYS FROM THIS EPISODE:

  • The Litigation Shift: How a 9-year career in corporate law built a unique framework for diagnostic, structure-driven business problem solving. 
  • Failing Forward: Lessons learned working alongside Lewis Schiff and Norm Brodsky regarding why self-made successful founders intentionally run toward failure to find real data. 
  • Testing as a Lifestyle: How Liana used her data-testing methodology to reverse her Type 2 diabetes diagnosis in two weeks and map out her defensive strategy against cancer. 
  • The AI Frenemy Philosophy: Unpacking Zack Rammer's perspective on why AI should never be trusted as a baseline macro-manager, but instead leveraged as highly-niched "micro-employees" to automate tedious tasks. 
  • The Lighthouse Strategy: How co-creating high-authority content allows business leaders to naturally share and pass credibility across corporate networks. 

đź”— RESOURCES MENTIONED IN THIS EPISODE:

🤝 CONNECT WITH OUR GUEST:

🚀 CONNECT WITH THE PLANIFY TEAM:

✨ ENJOYED THIS EPISODE? HERE’S HOW TO SUPPORT US:

If you found value in our raw execution playbooks, please take 30 seconds to help us reach more leaders!

  1. Subscribe to the show on your favorite podcast app so you never miss an episode.
  2. Leave us a 5-star rating and written review on Apple Podcasts or Spotify.
  3. Share this episode with an executive or business owner who needs to plug the leaks in their current growth plan.
]]> Send us Fan Mail

👉 Get your custom Business Growth Strategy Blueprint: https://planify.agency

Stop guessing and start iterating. Discover how to treat business challenges like a diagnostic laboratory and use data-driven testing to solve any marketing or operational bottleneck. 

Welcome to Episode 3 of The Planify Podcast! In this session, host Casey Cease sits down with Liana Ling—widely known in the digital marketing world as the "Lead Gen Queen". Liana pulls back the curtain on her fascinating career pivot, shifting from a 9-year career as a high-stakes litigation attorney to becoming an elite brand and corporate growth strategist. 

If you are currently feeling paralyzed by a broken marketing campaign, shifting algorithms, or an operational plateau, Liana reveals her exact blueprint to "test your way out" of any crisis. Together, Casey and Liana break down how to view failure as necessary data, how to treat advanced AI tools like highly niched "micro-employees," and how to leverage Dennis Yu's legendary "Greatest Hits" framework to dominate personal branding without burning out your creative team. 

đź•’ CHAPTERS & TIMESTAMPS:

00:00 Welcome to The Planify Podcast 

01:11 Introducing Liana Ling, the Lead Gen Queen 

02:12 Career Pivot: From Litigation Lawyer to Business Strategist 

04:25 Running Toward Failure: Lessons from Norm Brodsky & Lewis Schiff 

07:19 The Testing Lab Mindset: Solving Major Funnel Bottlenecks 

13:12 Detaching Emotion from Business Performance Metrics 

14:54 The AI Framework: Squeezing Maximum Value from Your "Frenemy" 

19:15 Micro-Employees: Delegating Niche Tasks to AI Agents 

24:53 Staying Indispensable: Finding the Human Role in an AI World 

29:51 Personal Branding & The Dennis Yu "Greatest Hits" Strategy 

30:30 The Lighthouse Strategy: Shared Network & Authority Building 

35:32 Final Takeaways & Where to Connect with Liana Ling  

đź’ˇ KEY TAKEAWAYS FROM THIS EPISODE:

  • The Litigation Shift: How a 9-year career in corporate law built a unique framework for diagnostic, structure-driven business problem solving. 
  • Failing Forward: Lessons learned working alongside Lewis Schiff and Norm Brodsky regarding why self-made successful founders intentionally run toward failure to find real data. 
  • Testing as a Lifestyle: How Liana used her data-testing methodology to reverse her Type 2 diabetes diagnosis in two weeks and map out her defensive strategy against cancer. 
  • The AI Frenemy Philosophy: Unpacking Zack Rammer's perspective on why AI should never be trusted as a baseline macro-manager, but instead leveraged as highly-niched "micro-employees" to automate tedious tasks. 
  • The Lighthouse Strategy: How co-creating high-authority content allows business leaders to naturally share and pass credibility across corporate networks. 

đź”— RESOURCES MENTIONED IN THIS EPISODE:

🤝 CONNECT WITH OUR GUEST:

🚀 CONNECT WITH THE PLANIFY TEAM:

✨ ENJOYED THIS EPISODE? HERE’S HOW TO SUPPORT US:

If you found value in our raw execution playbooks, please take 30 seconds to help us reach more leaders!

  1. Subscribe to the show on your favorite podcast app so you never miss an episode.
  2. Leave us a 5-star rating and written review on Apple Podcasts or Spotify.
  3. Share this episode with an executive or business owner who needs to plug the leaks in their current growth plan.
]]> Planify Agency Buzzsprout-19222395 Tue, 26 May 2026 09:00:00 -0500 2168 1 3 full false How to Integrate Faith and Business for Growth w/ Keith Bower | Planify Podcast Ep. 2 How to Integrate Faith and Business for Growth w/ Keith Bower | Planify Podcast Ep. 2 Send us Fan Mail

👉 Get your custom Business Growth Strategy Blueprint: https://planify.agency

Shatter your corporate revenue goals without sacrificing your family, faith, or health. Discover how to close the structural gap between marketplace execution and lasting purpose. 

Welcome to Episode 2 of The Planify Podcast! In this session, host Casey Cease sits down with Keith Bower, Chair of C12 Business Forums (Brazos Valley), to dismantle a silent crisis plaguing modern business owners, entrepreneurs, and executives: strategic isolation, personal burnout, and the relentless velocity of technological disruption. 

Keith shares his unique bi-vocational journey—moving from a chemistry background into 20 years of vocational ministry while simultaneously serving as a corporate project management consultant on over 100 major capital projects across 25 countries for energy titans like Chevron. If you have built a financially successful company but find your personal life suffering from a "flat tire," this conversation is your blueprint for realignment. Casey and Keith deep-dive into C12’s proprietary "Balance Wheel" framework, explore why high-touch human leadership must scale alongside high-tech automation, and explain how to defeat the executive isolation that limits enterprise potential. 

đź•’ CHAPTERS & TIMESTAMPS:

00:00 Welcome And What To Expect 

01:20 Keith’s Path From Ministry To CEO Coaching 

03:31 Closing The Faith And Business Gap 

04:42 Leading Well as a Spiritual Duty 

06:33 AI Anxiety And People-First Decisions 

08:02 Ethical Questions of AI and Human Skill 

08:16 Postponing Business Decisions 

11:47 Innovation Beyond Products And Profit 

11:49 Value Shifts in Changing Environments 

12:56 Shifting Focus From Profit to Purpose 

14:39 Human Nature as an Anchor in Change 

15:46 Culture And The High-Tech High-Touch Rule 

19:43 Rehumanizing the Workforce 

20:29 CEO Loneliness And The Cost Of Imbalance 

20:46 Isolation and Estrangement 

21:22 Competency vs. Family Capacity 

21:52 The Balance Wheel And Real Accountability 

22:54 Real Accountability to Overcome Flaws 

25:22 Prioritizing Personal Life Over Profit

26:25 True Definition of Success 

26:43 Final Advice And Finding Your People 

26:55 Overcoming Isolation with Peers 

28:14 Commit to Your People 

28:24 Outro / How to Connect  

đź’ˇ KEY TAKEAWAYS FROM THIS EPISODE:

  • The "Balance Wheel" Framework: Why a corporate tire that is flat on only one side is still a flat tire. Learn how to track your family, health, and faith right alongside your financial metrics. 
  • High-Tech vs. High-Touch: As artificial intelligence scales across operational workflows, elite leaders must deliberately double down on deep human connection to protect company culture and customer loyalty.
  • Rehumanizing the Workforce: Shifting your operational paradigm from viewing employees as line-item corporate equipment to honoring them as valuable human capital entrusted to your leadership stewardship. 
  • Defeating Executive Isolation: Why leading from an isolated silo limits your corporate growth ceiling and how peer advisory cohorts reveal critical blind spots. 

đź”— RESOURCES MENTIONED IN THIS EPISODE:

🚀 CONNECT WITH THE PLANIFY TEAM:

✨ ENJOYED THIS EPISODE? HERE’S HOW TO SUPPORT US:

If you found value in our raw execution playbooks, please take 30 seconds to help us reach more leaders!

  1. Subscribe to the show on your favorite podcast app so you never miss an episode.
  2. Leave us a 5-star rating and written review on Apple Podcasts or Spotify.
  3. Share this episode with an executive or business owner who needs to plug the leaks in their current growth plan.

#FaithAndBusiness #BusinessStrategy #ExecutiveCoaching #PlanifyAgency #C12Forums #LeadershipDevelopment #CEOLoneliness

]]> Send us Fan Mail

👉 Get your custom Business Growth Strategy Blueprint: https://planify.agency

Shatter your corporate revenue goals without sacrificing your family, faith, or health. Discover how to close the structural gap between marketplace execution and lasting purpose. 

Welcome to Episode 2 of The Planify Podcast! In this session, host Casey Cease sits down with Keith Bower, Chair of C12 Business Forums (Brazos Valley), to dismantle a silent crisis plaguing modern business owners, entrepreneurs, and executives: strategic isolation, personal burnout, and the relentless velocity of technological disruption. 

Keith shares his unique bi-vocational journey—moving from a chemistry background into 20 years of vocational ministry while simultaneously serving as a corporate project management consultant on over 100 major capital projects across 25 countries for energy titans like Chevron. If you have built a financially successful company but find your personal life suffering from a "flat tire," this conversation is your blueprint for realignment. Casey and Keith deep-dive into C12’s proprietary "Balance Wheel" framework, explore why high-touch human leadership must scale alongside high-tech automation, and explain how to defeat the executive isolation that limits enterprise potential. 

đź•’ CHAPTERS & TIMESTAMPS:

00:00 Welcome And What To Expect 

01:20 Keith’s Path From Ministry To CEO Coaching 

03:31 Closing The Faith And Business Gap 

04:42 Leading Well as a Spiritual Duty 

06:33 AI Anxiety And People-First Decisions 

08:02 Ethical Questions of AI and Human Skill 

08:16 Postponing Business Decisions 

11:47 Innovation Beyond Products And Profit 

11:49 Value Shifts in Changing Environments 

12:56 Shifting Focus From Profit to Purpose 

14:39 Human Nature as an Anchor in Change 

15:46 Culture And The High-Tech High-Touch Rule 

19:43 Rehumanizing the Workforce 

20:29 CEO Loneliness And The Cost Of Imbalance 

20:46 Isolation and Estrangement 

21:22 Competency vs. Family Capacity 

21:52 The Balance Wheel And Real Accountability 

22:54 Real Accountability to Overcome Flaws 

25:22 Prioritizing Personal Life Over Profit

26:25 True Definition of Success 

26:43 Final Advice And Finding Your People 

26:55 Overcoming Isolation with Peers 

28:14 Commit to Your People 

28:24 Outro / How to Connect  

đź’ˇ KEY TAKEAWAYS FROM THIS EPISODE:

  • The "Balance Wheel" Framework: Why a corporate tire that is flat on only one side is still a flat tire. Learn how to track your family, health, and faith right alongside your financial metrics. 
  • High-Tech vs. High-Touch: As artificial intelligence scales across operational workflows, elite leaders must deliberately double down on deep human connection to protect company culture and customer loyalty.
  • Rehumanizing the Workforce: Shifting your operational paradigm from viewing employees as line-item corporate equipment to honoring them as valuable human capital entrusted to your leadership stewardship. 
  • Defeating Executive Isolation: Why leading from an isolated silo limits your corporate growth ceiling and how peer advisory cohorts reveal critical blind spots. 

đź”— RESOURCES MENTIONED IN THIS EPISODE:

🚀 CONNECT WITH THE PLANIFY TEAM:

✨ ENJOYED THIS EPISODE? HERE’S HOW TO SUPPORT US:

If you found value in our raw execution playbooks, please take 30 seconds to help us reach more leaders!

  1. Subscribe to the show on your favorite podcast app so you never miss an episode.
  2. Leave us a 5-star rating and written review on Apple Podcasts or Spotify.
  3. Share this episode with an executive or business owner who needs to plug the leaks in their current growth plan.

#FaithAndBusiness #BusinessStrategy #ExecutiveCoaching #PlanifyAgency #C12Forums #LeadershipDevelopment #CEOLoneliness

]]> Planify Agency Buzzsprout-19218152 Tue, 26 May 2026 09:00:00 -0500 1722 1 2 full false Why Your Marketing Tactics Are Failing (And How to Fix It) | Planify Podcast Ep. 1 Why Your Marketing Tactics Are Failing (And How to Fix It) | Planify Podcast Ep. 1 Send us Fan Mail

👉 Get your custom Business Growth Strategy Blueprint: https://planify.agency

Most business advice is packed with generic, fragmented marketing tactics that drain your budget and leave you with a leaky sales funnel. On The Planify Podcast, we pull back the curtain on the core business strategies, operational frameworks, and raw execution playbooks required to build and scale an elite company.

Welcome to the very first episode of the Planify Podcast! In this inaugural session, Planify Agency CEO Casey Cease and Director of Operations Angelo Gonzalez pull back the curtain on the agency landscape and expose why most modern marketing campaigns fail. If your business is burning cash on social media management, SEO hacks, or isolated Google Ads without seeing a true return on investment, this episode explains exactly why.

Casey and Angelo share the raw origin story of Planify Agency—born directly out of a massive disruption during the COVID-19 pandemic—and break down the exact three pillars required to move your business from chaotic execution to a scalable, documented growth strategy.

🕒 CHAPTERS & TIMESTAMPS: 

00:00 Welcome to The Planify Podcast 

00:52 Meet the Hosts: Casey Cease & Angelo Gonzalez 

02:20 Podcasting in 2026: Real Humans vs. AI Avatars 

02:51 The Origin Story Behind Planify 

03:16 Pandemic Disruption: Moving Beyond Book Publishing 

05:25 The Naming Process & Working with Branding Specialists 

06:43 Turning Market Crisis into Strategic Innovation 

08:05 Shift the Focus: Solving Real Needs vs. Making Money 

10:17 Finding Momentum By Giving First 

11:29 The Core Blocker: Why Stuck Business Owners Look for Marketing 

11:56 Why Tactics Fail Without Strategy 

13:13 The Audience Fallacy: Why "Everyone" Is Not Your Customer 

14:09 Holistic Marketing Strategy vs. One-Off Tactics 

14:48 The Three Parts Of Growth Strategy: Person, Process, & Measurement 

17:00 Case Study: Transforming an AI & Marketing Client into a True Partner 

18:53 Cost Per Lead Versus Real Lifetime Value 

20:41 The Big Leaky Hole in Modern Marketing Agencies 

21:07 What We Publish Next and Where to Follow Us

đź’ˇ KEY TAKEAWAYS FROM THIS EPISODE:

  • The Tactical Trap: Why buying generic "turnkey" marketing tactics (like social media management or one-off ad runs) will always fail if your business lacks a foundational strategy.
  • The Planify Genesis Story: How an abrupt 90-day supply chain halt during the pandemic forced a pivot from book publishing (Lucid Books) to building a holistic business growth agency.
  • The Value Velocity Principle: Why giving away strategy for free during times of economic crisis built the ultimate baseline momentum for sustainable growth.
  • The Three Pillars of a Growth Strategy: A deep dive into Planify’s proprietary blueprint: Identifying your hyper-specific target Person, mapping out the relationship Process to a high-end offer, and enforcing strict data Measurement at every single stage.

đź”— RESOURCES MENTIONED IN THIS EPISODE:

🚀 CONNECT WITH THE PLANIFY TEAM:

✨ ENJOYED THIS EPISODE? HERE’S HOW TO SUPPORT US: If you found value in our raw execution playbooks, please take 30 seconds to help us reach more leaders!

  1. Subscribe to the show on your favorite podcast app so you never miss an episode.
  2. Leave us a 5-star rating and written review on Apple Podcasts or Spotify. Your reviews tell the algorithms to share our content with other business owners looking for real strategy.
  3. Share this episode with an executive or business owner who needs to plug the leaks in their current growth plan.
]]> Send us Fan Mail

👉 Get your custom Business Growth Strategy Blueprint: https://planify.agency

Most business advice is packed with generic, fragmented marketing tactics that drain your budget and leave you with a leaky sales funnel. On The Planify Podcast, we pull back the curtain on the core business strategies, operational frameworks, and raw execution playbooks required to build and scale an elite company.

Welcome to the very first episode of the Planify Podcast! In this inaugural session, Planify Agency CEO Casey Cease and Director of Operations Angelo Gonzalez pull back the curtain on the agency landscape and expose why most modern marketing campaigns fail. If your business is burning cash on social media management, SEO hacks, or isolated Google Ads without seeing a true return on investment, this episode explains exactly why.

Casey and Angelo share the raw origin story of Planify Agency—born directly out of a massive disruption during the COVID-19 pandemic—and break down the exact three pillars required to move your business from chaotic execution to a scalable, documented growth strategy.

🕒 CHAPTERS & TIMESTAMPS: 

00:00 Welcome to The Planify Podcast 

00:52 Meet the Hosts: Casey Cease & Angelo Gonzalez 

02:20 Podcasting in 2026: Real Humans vs. AI Avatars 

02:51 The Origin Story Behind Planify 

03:16 Pandemic Disruption: Moving Beyond Book Publishing 

05:25 The Naming Process & Working with Branding Specialists 

06:43 Turning Market Crisis into Strategic Innovation 

08:05 Shift the Focus: Solving Real Needs vs. Making Money 

10:17 Finding Momentum By Giving First 

11:29 The Core Blocker: Why Stuck Business Owners Look for Marketing 

11:56 Why Tactics Fail Without Strategy 

13:13 The Audience Fallacy: Why "Everyone" Is Not Your Customer 

14:09 Holistic Marketing Strategy vs. One-Off Tactics 

14:48 The Three Parts Of Growth Strategy: Person, Process, & Measurement 

17:00 Case Study: Transforming an AI & Marketing Client into a True Partner 

18:53 Cost Per Lead Versus Real Lifetime Value 

20:41 The Big Leaky Hole in Modern Marketing Agencies 

21:07 What We Publish Next and Where to Follow Us

đź’ˇ KEY TAKEAWAYS FROM THIS EPISODE:

  • The Tactical Trap: Why buying generic "turnkey" marketing tactics (like social media management or one-off ad runs) will always fail if your business lacks a foundational strategy.
  • The Planify Genesis Story: How an abrupt 90-day supply chain halt during the pandemic forced a pivot from book publishing (Lucid Books) to building a holistic business growth agency.
  • The Value Velocity Principle: Why giving away strategy for free during times of economic crisis built the ultimate baseline momentum for sustainable growth.
  • The Three Pillars of a Growth Strategy: A deep dive into Planify’s proprietary blueprint: Identifying your hyper-specific target Person, mapping out the relationship Process to a high-end offer, and enforcing strict data Measurement at every single stage.

đź”— RESOURCES MENTIONED IN THIS EPISODE:

🚀 CONNECT WITH THE PLANIFY TEAM:

✨ ENJOYED THIS EPISODE? HERE’S HOW TO SUPPORT US: If you found value in our raw execution playbooks, please take 30 seconds to help us reach more leaders!

  1. Subscribe to the show on your favorite podcast app so you never miss an episode.
  2. Leave us a 5-star rating and written review on Apple Podcasts or Spotify. Your reviews tell the algorithms to share our content with other business owners looking for real strategy.
  3. Share this episode with an executive or business owner who needs to plug the leaks in their current growth plan.
]]> Planify Agency Buzzsprout-19217651 Tue, 26 May 2026 09:00:00 -0500 1316 1 1 full false