PR Advisory Mon, 20 Apr 2026 17:24:14 -0400 en-us © 2026 PR Advisory yes 41bd4854-703e-50a5-8543-73f4a916e20e Jeri Yoshida episodic false PR Advisory is the podcast for small wineries and boutique businesses who are serious about getting press coverage — without paying a PR agency a fortune to do it for them.


Host Jeri — a former reporter and PR veteran with 20+ years of experience — teaches you the insider tricks PR firms use with their biggest clients, so you can use them yourself.


Every episode is a lesson. No fluff. No filler. Just real, actionable strategies for getting your business in front of the journalists, publications, and audiences that matter.


New to the show? Start with Lesson 1: How Small Wineries Can Get Featured in the Press Without a PR Agency.


Ready to go deeper? Visit winepradvisory.com

]]> Buzzsprout (https://www.buzzsprout.com) Jeri Yoshida https://storage.buzzsprout.com/bnk18bvy8moqjy315n5ei238rdof?.jpg PR Advisory The Trick PR Firms Use That Creates Media Darlings — and How to Use It for Your Winery The Trick PR Firms Use That Creates Media Darlings — and How to Use It for Your Winery PR firms have a secret weapon. It costs nothing to build. And it's the single most powerful thing you can do to make journalists want to cover you — not just once, but again and again.

In this lesson you'll learn exactly what it is, what goes in it, and how to build one that makes you the winery journalists turn to first — for this story and every story after it.

This is Lesson 2 of the PR Advisory curriculum for small wineries and boutique wine brands who are serious about getting press coverage — without paying a PR agency thousands of dollars a month to do it for you.

Ready to go deeper? Visit winepradvisory.com

]]> PR firms have a secret weapon. It costs nothing to build. And it's the single most powerful thing you can do to make journalists want to cover you — not just once, but again and again.

In this lesson you'll learn exactly what it is, what goes in it, and how to build one that makes you the winery journalists turn to first — for this story and every story after it.

This is Lesson 2 of the PR Advisory curriculum for small wineries and boutique wine brands who are serious about getting press coverage — without paying a PR agency thousands of dollars a month to do it for you.

Ready to go deeper? Visit winepradvisory.com

]]> Jeri Yoshida Buzzsprout-18991490 Mon, 13 Apr 2026 05:00:00 -0400 813 1 2 full false Small Wineries: Get Featured in the Press Without a PR Agency Small Wineries: Get Featured in the Press Without a PR Agency Most small wineries never get press — not because their wine isn't good enough, but because they're pitching wrong.

In this episode, PR veteran Jeri pulls back the curtain on the one thing journalists actually respond to (hint: it's not your tasting notes), the biggest misconception that gets winery owners ignored, and a simple self-test you can run on every pitch before you send it.

Plus: the mental block that stops new wineries before they even start — and why it's completely unfounded.

If you've ever wondered why your winery isn't getting coverage, this is the episode that changes that.

What you'll learn:

  • Why journalists don't care about your wine — and what they do care about
  • The secret ingredient that turns a product announcement into a story a journalist actually wants to write
  • A one-question test to evaluate any pitch before it goes out
  • Why your winery already has great stories — you just don't see them yet

Want personalized guidance for your winery? Visit winepradvisory.com.


#WineryMarketing #WinePR #SmallWinery #WineBusiness #GetPressWithoutAPRAgency #WineryOwner #PRTips #WineMarketing #BoutiqueWinery #MediaPitch #PressRelease #WineryGrowth #DIYMarketing #WineIndustry #StartupWinery


















]]> Most small wineries never get press — not because their wine isn't good enough, but because they're pitching wrong.

In this episode, PR veteran Jeri pulls back the curtain on the one thing journalists actually respond to (hint: it's not your tasting notes), the biggest misconception that gets winery owners ignored, and a simple self-test you can run on every pitch before you send it.

Plus: the mental block that stops new wineries before they even start — and why it's completely unfounded.

If you've ever wondered why your winery isn't getting coverage, this is the episode that changes that.

What you'll learn:

  • Why journalists don't care about your wine — and what they do care about
  • The secret ingredient that turns a product announcement into a story a journalist actually wants to write
  • A one-question test to evaluate any pitch before it goes out
  • Why your winery already has great stories — you just don't see them yet

Want personalized guidance for your winery? Visit winepradvisory.com.


#WineryMarketing #WinePR #SmallWinery #WineBusiness #GetPressWithoutAPRAgency #WineryOwner #PRTips #WineMarketing #BoutiqueWinery #MediaPitch #PressRelease #WineryGrowth #DIYMarketing #WineIndustry #StartupWinery


















]]> Jeri Yoshida Buzzsprout-18991484 Thu, 09 Apr 2026 17:00:00 -0400 387 full false