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    <itunes:title>Episode 191 - Derrick McKinney</itunes:title>
    <title>Episode 191 - Derrick McKinney</title>
    <itunes:summary><![CDATA[This week we sit down with Derrick McKinney, founder of L.O.U.D. Muzik and somebody who has been moving in the music business for over 20 years. His background runs from early days with FUBU and street marketing to working with major labels and artists, and now building his own system for developing talent here in Houston and beyond. We get into what he actually expects from artists on his label and what people don’t see when it comes to putting an artist together the right way. Not just the ...]]></itunes:summary>
    <description><![CDATA[<p>This week we sit down with Derrick McKinney, founder of L.O.U.D. Muzik and somebody who has been moving in the music business for over 20 years. His background runs from early days with FUBU and street marketing to working with major labels and artists, and now building his own system for developing talent here in Houston and beyond.</p><p>We get into what he actually expects from artists on his label and what people don’t see when it comes to putting an artist together the right way. Not just the music, but the branding, the consistency, and the work behind the scenes. We also talk about L.O.U.D. Fest, why he’s making changes to it, and what he’s trying to build with it moving forward.</p>
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    <content:encoded><![CDATA[<p>This week we sit down with Derrick McKinney, founder of L.O.U.D. Muzik and somebody who has been moving in the music business for over 20 years. His background runs from early days with FUBU and street marketing to working with major labels and artists, and now building his own system for developing talent here in Houston and beyond.</p><p>We get into what he actually expects from artists on his label and what people don’t see when it comes to putting an artist together the right way. Not just the music, but the branding, the consistency, and the work behind the scenes. We also talk about L.O.U.D. Fest, why he’s making changes to it, and what he’s trying to build with it moving forward.</p>
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    <itunes:title>Episode 190 - Eddie Coke</itunes:title>
    <title>Episode 190 - Eddie Coke</title>
    <itunes:summary><![CDATA[This week we sit down with Houston soul singer Eddie Coke for a conversation that moves between music, purpose, and perspective. From working alongside names like Paul Wall, Big Pokey, and Quiet Money Dot to collaborating across Houston’s independent scene, Eddie reflects on how those relationships helped shape both his sound and his approach to the industry. His catalog also connects him to artists and producers throughout the city’s R&amp;B and hip hop circles, giving him a unique vantage p...]]></itunes:summary>
    <description><![CDATA[<p>This week we sit down with Houston soul singer Eddie Coke for a conversation that moves between music, purpose, and perspective. From working alongside names like Paul Wall, Big Pokey, and Quiet Money Dot to collaborating across Houston’s independent scene, Eddie reflects on how those relationships helped shape both his sound and his approach to the industry. His catalog also connects him to artists and producers throughout the city’s R&amp;B and hip hop circles, giving him a unique vantage point on how Houston music continues to evolve.Beyond the collaborations, the conversation centers on what drives him. Eddie opens up about his true passion for music, not just as a career but as something rooted in expression and connection. He talks about how he views the music business, the balance between artistry and strategy, and what it means to stay grounded while navigating an industry that is constantly shifting.</p>
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    <pubDate>Thu, 26 Mar 2026 05:00:00 -0400</pubDate>
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