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    <itunes:title>The Trench Test</itunes:title>
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    <itunes:summary><![CDATA[We were on a call recently with a sales leader and we asked them to walk us through a cold email their team sent. Not write one. Just explain why it worked. And they couldn’t. And that’s kind of the whole episode. We'll call this the Trench Test: can this VP of Sales still do the job they’re asking their team to do? Not perfectly, not full-time, but can they run a discovery call? Write a cold email that gets a reply? Look at a pipeline and tell you what’s real versus what’s hope? It’s not abo...]]></itunes:summary>
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