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  <description><![CDATA[<p>After many years writing about, tasting and judging wine, I’ve created a place for conversation with the people whose ideas and actions have shaped the wine industry — and the wine you taste in the glass.</p><p><br></p><p><b>Oliver onWine</b> gives you the opportunity to hear directly from industry leaders and shapers, many of whom typically avoid the public gaze and let their work speak for itself.</p><p><br></p><p>In this series, I’ll introduce you to winemakers, business leaders, owners, marketers and thinkers who are driving the evolution of wine. I don’t need to agree with everyone I speak to — and in some cases, we may strongly disagree — but the conversation is what matters.</p><p><br></p><p>Together, we’ll explore the key ideas behind wine: the craft, the science, the business and the culture — through the people shaping its future.</p>]]></description>
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    <itunes:title>How John Casella Built Yellow Tail into a Global Wine Powerhouse</itunes:title>
    <title>How John Casella Built Yellow Tail into a Global Wine Powerhouse</title>
    <itunes:summary><![CDATA[John Casella, founder of YellowTail, shares how he built one of the most successful wine brands in the world. In this episode of Oliver on Wine, Jeremy Oliver explores the strategy, story and scale behind YellowTail, how it became a global phenomenon and reshaped the modern wine industry.  In this conversation:  – The origins of YellowTail  – Building a global wine brand  – Key decisions behind its growth  – The future of wine 👉 Subscribe for more interviews:  ht...]]></itunes:summary>
    <description><![CDATA[<p>John Casella, founder of YellowTail, shares how he built one of the most successful wine brands in the world.</p><p>In this episode of <b>Oliver on Wine</b>, Jeremy Oliver explores the strategy, story and scale behind YellowTail, how it became a global phenomenon and reshaped the modern wine industry.</p><p> In this conversation:</p><p> – The origins of YellowTail<br/> – Building a global wine brand<br/> – Key decisions behind its growth<br/> – The future of wine</p><p>👉 Subscribe for more interviews: <br/>https://www.youtube.com/channel/UCFY6PK_Q_OaU3zKg5SCi2qA<br/>👉 Join Oliver onWine: <br/>https://olivers-wines.com.au/podcast </p>]]></description>
    <content:encoded><![CDATA[<p>John Casella, founder of YellowTail, shares how he built one of the most successful wine brands in the world.</p><p>In this episode of <b>Oliver on Wine</b>, Jeremy Oliver explores the strategy, story and scale behind YellowTail, how it became a global phenomenon and reshaped the modern wine industry.</p><p> In this conversation:</p><p> – The origins of YellowTail<br/> – Building a global wine brand<br/> – Key decisions behind its growth<br/> – The future of wine</p><p>👉 Subscribe for more interviews: <br/>https://www.youtube.com/channel/UCFY6PK_Q_OaU3zKg5SCi2qA<br/>👉 Join Oliver onWine: <br/>https://olivers-wines.com.au/podcast </p>]]></content:encoded>
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