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  <title>AI Agent Advantage</title>

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  <description><![CDATA[<p><b>AI Agent Advantage is the tactical podcast for real estate professionals who are done with AI hype and ready for real-world implementation.</b></p><p><b>Hosted by JMan, each episode features one AI expert, one powerful tool, and one clear playbook for how agents, brokers, team leaders, and marketers can immediately use it to grow their business.</b></p><p><b>No vague theory.<br>No “future of AI” fluff.<br>No overwhelming tool overload.</b></p><p><b>Every conversation goes deep on a single platform, workflow, or AI strategy, showing exactly how it fits into prospecting, lead conversion, content, follow-up, marketing, operations, and client experience.</b></p><p><b>This is where AI stops being interesting… and starts becoming profitable.</b></p><p><br></p>]]></description>
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    <itunes:title>The 90 Minute Marketing Department: How AI Builds a Business System Around Your Life</itunes:title>
    <title>The 90 Minute Marketing Department: How AI Builds a Business System Around Your Life</title>
    <itunes:summary><![CDATA[Most real estate agents rush into AI tools hoping for a shortcut. Robert Lee has a different question he asks first: where is your constraint? Because if your business model is broken, AI will just help you lose money faster. That one idea reframes everything about how agents should be using technology right now.  What You Will Learn:  1: How to identify the single bottleneck holding your real estate business back before using any AI tool 2: Why Claude is better suited for real estate bu...]]></itunes:summary>
    <description><![CDATA[<p>Most real estate agents rush into AI tools hoping for a shortcut. Robert Lee has a different question he asks first: where is your constraint? Because if your business model is broken, AI will just help you lose money faster. That one idea reframes everything about how agents should be using technology right now.<br/><br/>What You Will Learn: <br/>1: How to identify the single bottleneck holding your real estate business back before using any AI tool<br/>2: Why Claude is better suited for real estate business logic than ChatGPT or Gemini<br/>3: How agentic AI builds a specific memory of your goals, your family constraints, and your business style<br/>4: The 90 Minute Marketing Department BOS: a step-by-step business operating system powered by Claude Code<br/>5: How Robert ran a live 150-home geo farming case study on a $3,500 budget using AI to plan every step<br/>6: The single biggest mistake agents make with AI (and the simple voice memo habit that fixes it)<br/><br/>About Robert Lee: <br/>Robert Lee is the founder of the Lesix Agency, a Real Gold Standard Instructor, and the creator of the 90 Minute Marketing Department Business Operating System. He teaches AI implementation for real estate at the national level and is currently running a documented live case study geo farming 150 homes outside Atlanta on a $3,500 budget.<br/><br/>TIMESTAMPS: <br/>00:00 — Introduction + Show Open<br/>01:00 — The question Robert asks every agent before selling them anything<br/>02:30 — What a bottleneck (constraint) actually means in a real estate business<br/>04:00 — How AI helps agents identify constraints faster using voice memos and Claude<br/>05:30 — Why Claude is Robert&apos;s preferred AI platform (purpose before platform)<br/>08:00 — Claude Code vs. Claude Chat: what agentic AI actually means<br/>11:00 — Agentic AI as an intern: why you have to teach it about your life<br/>13:00 — Building memory: how the agent learns your goals, constraints, and personality<br/>16:00 — The 90 Minute Marketing Department BOS: setup and what to expect<br/>19:00 — Robert&apos;s live case study: creating a full conference resource folder while sick at Disney<br/>22:00 — Simple vs. easy: why this system is worth the setup investment<br/>24:00 — The Michael Jordan principle applied to AI and real estate strategy<br/>27:00 — How the 90 Minute BOS integrates with your existing CRM and tech stack (MCP)<br/>30:00 — Webhooks, automation platforms, and the full AI workflow in action<br/>32:00 — The single biggest mistake agents make with AI marketing<br/>33:00 — The single best tip for getting started with AI<br/>35:00 — Where to find Robert and get the free 90 Minute BOS<br/><br/>Connect with Robert Lee: <br/>Website: rob.lesix.com<br/>LinkedIn: https://www.linkedin.com/in/rwlee2/<br/>Instagram: https://www.instagram.com/rwlee2/<br/><br/>FOUNDING SPONSORS: <br/>1: Wise Agent | https://wiseagent.com/jsquared - The all-in-one CRM that helps real estate agents manage contacts, automate follow-up, and grow their business.<br/><br/>2: Subi | https://www.oksubi.com/ - Your AI transaction genie. From contract to close, your work is my command.<br/><br/>3: The CE Shop | https://j2.theceshop.com/ Use the discount code jsquared for an additional 35% off<br/><br/>About the Show: <br/>AI Agent Advantage is the tactical AI podcast for real estate professionals. Hosted by JMan, every episode breaks down one expert, one tool, and one thing you can implement before your next client call. New episodes every Friday.<br/><br/>Subscribe so you never miss an episode. Share this with one agent who is still figuring out AI — that is how we grow this.</p><p>https://www.jsquaredpodcast.com/</p>]]></description>
    <content:encoded><![CDATA[<p>Most real estate agents rush into AI tools hoping for a shortcut. Robert Lee has a different question he asks first: where is your constraint? Because if your business model is broken, AI will just help you lose money faster. That one idea reframes everything about how agents should be using technology right now.<br/><br/>What You Will Learn: <br/>1: How to identify the single bottleneck holding your real estate business back before using any AI tool<br/>2: Why Claude is better suited for real estate business logic than ChatGPT or Gemini<br/>3: How agentic AI builds a specific memory of your goals, your family constraints, and your business style<br/>4: The 90 Minute Marketing Department BOS: a step-by-step business operating system powered by Claude Code<br/>5: How Robert ran a live 150-home geo farming case study on a $3,500 budget using AI to plan every step<br/>6: The single biggest mistake agents make with AI (and the simple voice memo habit that fixes it)<br/><br/>About Robert Lee: <br/>Robert Lee is the founder of the Lesix Agency, a Real Gold Standard Instructor, and the creator of the 90 Minute Marketing Department Business Operating System. He teaches AI implementation for real estate at the national level and is currently running a documented live case study geo farming 150 homes outside Atlanta on a $3,500 budget.<br/><br/>TIMESTAMPS: <br/>00:00 — Introduction + Show Open<br/>01:00 — The question Robert asks every agent before selling them anything<br/>02:30 — What a bottleneck (constraint) actually means in a real estate business<br/>04:00 — How AI helps agents identify constraints faster using voice memos and Claude<br/>05:30 — Why Claude is Robert&apos;s preferred AI platform (purpose before platform)<br/>08:00 — Claude Code vs. Claude Chat: what agentic AI actually means<br/>11:00 — Agentic AI as an intern: why you have to teach it about your life<br/>13:00 — Building memory: how the agent learns your goals, constraints, and personality<br/>16:00 — The 90 Minute Marketing Department BOS: setup and what to expect<br/>19:00 — Robert&apos;s live case study: creating a full conference resource folder while sick at Disney<br/>22:00 — Simple vs. easy: why this system is worth the setup investment<br/>24:00 — The Michael Jordan principle applied to AI and real estate strategy<br/>27:00 — How the 90 Minute BOS integrates with your existing CRM and tech stack (MCP)<br/>30:00 — Webhooks, automation platforms, and the full AI workflow in action<br/>32:00 — The single biggest mistake agents make with AI marketing<br/>33:00 — The single best tip for getting started with AI<br/>35:00 — Where to find Robert and get the free 90 Minute BOS<br/><br/>Connect with Robert Lee: <br/>Website: rob.lesix.com<br/>LinkedIn: https://www.linkedin.com/in/rwlee2/<br/>Instagram: https://www.instagram.com/rwlee2/<br/><br/>FOUNDING SPONSORS: <br/>1: Wise Agent | https://wiseagent.com/jsquared - The all-in-one CRM that helps real estate agents manage contacts, automate follow-up, and grow their business.<br/><br/>2: Subi | https://www.oksubi.com/ - Your AI transaction genie. From contract to close, your work is my command.<br/><br/>3: The CE Shop | https://j2.theceshop.com/ Use the discount code jsquared for an additional 35% off<br/><br/>About the Show: <br/>AI Agent Advantage is the tactical AI podcast for real estate professionals. Hosted by JMan, every episode breaks down one expert, one tool, and one thing you can implement before your next client call. New episodes every Friday.<br/><br/>Subscribe so you never miss an episode. Share this with one agent who is still figuring out AI — that is how we grow this.</p><p>https://www.jsquaredpodcast.com/</p>]]></content:encoded>
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    <pubDate>Fri, 15 May 2026 15:00:00 -0400</pubDate>
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    <itunes:duration>2210</itunes:duration>
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    <itunes:title>Your Transaction Genie: How Subi Handles the Paperwork So You Don&#39;t Have To</itunes:title>
    <title>Your Transaction Genie: How Subi Handles the Paperwork So You Don&#39;t Have To</title>
    <itunes:summary><![CDATA[What if you could have a transaction coordinator working for you 24 hours a day, 7 days a week, who never missed a deadline, never forgot an earnest money deposit, and proactively drafted your emails before you even thought to ask?  That is not a fantasy. That is Subi.  In this episode of AI Agent Advantage, JMan sits down with Michelle Schubert, founder and CEO of Subi, to break down one of the most impressive AI tools in the real estate space right now. Michelle is not your typical tech fou...]]></itunes:summary>
    <description><![CDATA[<p>What if you could have a transaction coordinator working for you 24 hours a day, 7 days a week, who never missed a deadline, never forgot an earnest money deposit, and proactively drafted your emails before you even thought to ask?<br/><br/>That is not a fantasy. That is Subi.<br/><br/>In this episode of AI Agent Advantage, JMan sits down with Michelle Schubert, founder and CEO of Subi, to break down one of the most impressive AI tools in the real estate space right now. Michelle is not your typical tech founder. She is a Division I athlete, a global missions worker, an international economic development consultant, and yes, a Survivor and American Ninja Warrior competitor. She built Subi because she saw what was happening to agents in the field and knew there was a better way.<br/><br/>Here is what you will learn in this episode:<br/><br/>1: What Subi actually does and why real estate agents are signing up at a 100% conversion rate when it is demonstrated live<br/>2: The difference between a proactive AI and a reactive tool, and why that difference changes everything about how you manage transactions<br/>3: How Subi uses natural language interface so that if you know how to talk, you can use the platform<br/>4: The upcoming universal document processor and universal integration that will connect Subi to any tool in your existing tech stack<br/>5: Why the Wise Agent and Subi integration coming in the next quarter is a game-changer for agents already using a CRM<br/>6: Michelle&apos;s single best tip for anyone just getting started with AI<br/><br/>Timestamps:<br/><br/>00:00 Cold open — the 100% conversion moment<br/>01:06 JMan introduces the episode and the problem: agents lose deals because the system wasn&apos;t built for the pace they work at<br/>01:55 Guest intro: Michelle Schubert, founder and CEO of Subi — Division I athlete, global missions worker, Survivor and American Ninja Warrior competitor<br/>02:40 The Setup: What is Subi in plain English?<br/>03:48 Who is Subi built for: solo agents, TCs, teams, brokerages<br/>07:57 How Subi works proactively: the earnest money example<br/>09:17 Human in the loop: why Subi always asks before sending<br/>09:52 The brokerage value proposition: standardization and compliance<br/>10:49 How Subi differs from ChatGPT and from tools like SkySlope or Open to Close<br/>16:08 The natural language interface explained: from graphical UI to voice-first AI<br/>21:14 The Implementation: what to do in the first 15 minutes<br/>22:45 What is coming: universal document processor and universal integration<br/>30:56 The Wise Agent integration preview<br/>33:28 Signature Close: Michelle&apos;s single best tip for getting started with AI<br/><br/>Guest Bio<br/><br/>Michelle Schubert is the founder and CEO of Subi, an AI transaction platform built to eliminate the administrative burden of real estate transactions. Before entering the tech space, Michelle competed in Division I athletics, completed nearly a decade of global missions work, and built an international economic development career. She also competed on both Survivor and American Ninja Warrior. Michelle built Subi because she saw firsthand how much time, energy, and revenue real estate professionals were losing to paperwork, and she knew technology had finally caught up to solve it.<br/><br/>Website: oksubi.com<br/>LinkedIn: https://www.linkedin.com/in/michelle-schubert-92b259158/<br/>Instagram: https://www.instagram.com/withsubi<br/><br/>FOUNDING SPONSORS: <br/><br/>1: Wise Agent | https://wiseagent.com/jsquared - The all-in-one CRM that helps real estate agents manage contacts, automate follow-up, and grow their business.<br/><br/>2: Subi | https://www.oksubi.com/ - Your AI transaction genie. From contract to close, your work is my command.<br/><br/>3: The CE Shop | https://j2.theceshop.com/ Use the discount code jsquared for an additional 35% off</p><p>https://www.jsquaredpodcast.com/</p>]]></description>
    <content:encoded><![CDATA[<p>What if you could have a transaction coordinator working for you 24 hours a day, 7 days a week, who never missed a deadline, never forgot an earnest money deposit, and proactively drafted your emails before you even thought to ask?<br/><br/>That is not a fantasy. That is Subi.<br/><br/>In this episode of AI Agent Advantage, JMan sits down with Michelle Schubert, founder and CEO of Subi, to break down one of the most impressive AI tools in the real estate space right now. Michelle is not your typical tech founder. She is a Division I athlete, a global missions worker, an international economic development consultant, and yes, a Survivor and American Ninja Warrior competitor. She built Subi because she saw what was happening to agents in the field and knew there was a better way.<br/><br/>Here is what you will learn in this episode:<br/><br/>1: What Subi actually does and why real estate agents are signing up at a 100% conversion rate when it is demonstrated live<br/>2: The difference between a proactive AI and a reactive tool, and why that difference changes everything about how you manage transactions<br/>3: How Subi uses natural language interface so that if you know how to talk, you can use the platform<br/>4: The upcoming universal document processor and universal integration that will connect Subi to any tool in your existing tech stack<br/>5: Why the Wise Agent and Subi integration coming in the next quarter is a game-changer for agents already using a CRM<br/>6: Michelle&apos;s single best tip for anyone just getting started with AI<br/><br/>Timestamps:<br/><br/>00:00 Cold open — the 100% conversion moment<br/>01:06 JMan introduces the episode and the problem: agents lose deals because the system wasn&apos;t built for the pace they work at<br/>01:55 Guest intro: Michelle Schubert, founder and CEO of Subi — Division I athlete, global missions worker, Survivor and American Ninja Warrior competitor<br/>02:40 The Setup: What is Subi in plain English?<br/>03:48 Who is Subi built for: solo agents, TCs, teams, brokerages<br/>07:57 How Subi works proactively: the earnest money example<br/>09:17 Human in the loop: why Subi always asks before sending<br/>09:52 The brokerage value proposition: standardization and compliance<br/>10:49 How Subi differs from ChatGPT and from tools like SkySlope or Open to Close<br/>16:08 The natural language interface explained: from graphical UI to voice-first AI<br/>21:14 The Implementation: what to do in the first 15 minutes<br/>22:45 What is coming: universal document processor and universal integration<br/>30:56 The Wise Agent integration preview<br/>33:28 Signature Close: Michelle&apos;s single best tip for getting started with AI<br/><br/>Guest Bio<br/><br/>Michelle Schubert is the founder and CEO of Subi, an AI transaction platform built to eliminate the administrative burden of real estate transactions. Before entering the tech space, Michelle competed in Division I athletics, completed nearly a decade of global missions work, and built an international economic development career. She also competed on both Survivor and American Ninja Warrior. Michelle built Subi because she saw firsthand how much time, energy, and revenue real estate professionals were losing to paperwork, and she knew technology had finally caught up to solve it.<br/><br/>Website: oksubi.com<br/>LinkedIn: https://www.linkedin.com/in/michelle-schubert-92b259158/<br/>Instagram: https://www.instagram.com/withsubi<br/><br/>FOUNDING SPONSORS: <br/><br/>1: Wise Agent | https://wiseagent.com/jsquared - The all-in-one CRM that helps real estate agents manage contacts, automate follow-up, and grow their business.<br/><br/>2: Subi | https://www.oksubi.com/ - Your AI transaction genie. From contract to close, your work is my command.<br/><br/>3: The CE Shop | https://j2.theceshop.com/ Use the discount code jsquared for an additional 35% off</p><p>https://www.jsquaredpodcast.com/</p>]]></content:encoded>
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    <pubDate>Fri, 08 May 2026 18:00:00 -0400</pubDate>
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    <itunes:title>The AI Bot That Follows Up on Leads for a Full Year (So You Don&#39;t Have To) | Wise Agent CEO</itunes:title>
    <title>The AI Bot That Follows Up on Leads for a Full Year (So You Don&#39;t Have To) | Wise Agent CEO</title>
    <itunes:summary><![CDATA[If you've invested in a CRM and wonder whether it's actually moving the needle on your business, this episode is for you.  JMan sits down with Brandon Wise, co-founder and CEO of Wise Agent, one of the most trusted real estate CRMs in the country, to talk about what a CRM actually is, what it should be doing for your business, and how the AI tools built inside it are changing the way top agents convert leads and stay top of mind.  Brandon shares the story behind Wise Agent, which started as a...]]></itunes:summary>
    <description><![CDATA[<p>If you&apos;ve invested in a CRM and wonder whether it&apos;s actually moving the needle on your business, this episode is for you.<br/><br/>JMan sits down with Brandon Wise, co-founder and CEO of Wise Agent, one of the most trusted real estate CRMs in the country, to talk about what a CRM actually is, what it should be doing for your business, and how the AI tools built inside it are changing the way top agents convert leads and stay top of mind.<br/><br/>Brandon shares the story behind Wise Agent, which started as a napkin idea born out of real-estate overwhelm, and has outlasted almost every competitor by focusing on one thing the industry keeps forgetting: human relationships backed by smart systems.<br/><br/>Timestamps:<br/><br/>00:00 Sponsor intro: Wise Agent, Subi, and The CE Shop<br/>01:30 Brandon&apos;s origin story: Scottsdale agent, Coldwell Banker, overwhelmed and unorganized<br/>02:30 The napkin idea that became Wise Agent<br/>[03:00] What a CRM actually is and why every lead belongs in one<br/>05:00 The AI writing assistant: building hyper-targeted drip campaigns for every lead type<br/>07:20 The AI lead bot: how it follows up by text for up to a full year<br/>09:00 How the bot handles the handoff when a lead is ready to move<br/>10:00 Why texting works when email and phone calls don&apos;t<br/>11:30 Real story: 100 stale leads turned into clients two years later<br/>12:00 How new agents can use the bot for open house leads and old broker databases<br/>16:00 Social media integration and landing pages inside Wise Agent<br/>17:30 Building multi-touch workflows before you even go live with a campaign<br/>19:30 Analyzing your business to identify your real client profiles<br/>20:00 Using technology to create more human time, not less<br/>22:00 The consistency pattern: what agents who succeed all have in common<br/>24:00 What makes a database worth selling when you&apos;re ready to exit<br/>27:00 Categorizing by interest, hobby, and life event to stay top of mind personally<br/>30:00 The dental hygienist CRM story: when technology makes you feel cared for<br/>31:00 Wise Agent&apos;s best-in-class customer support and how to get started<br/>32:30 Brandon&apos;s #1 tip for getting started with AI: make it sound like you<br/><br/>Guest Bio<br/><br/>Brandon Wise is the co-founder and CEO of Wise Agent CRM, a real estate contact relationship management platform he built after working as an agent in Scottsdale, Arizona. Overwhelmed by the complexity of the business and worried about staying organized enough to avoid legal liability, Brandon sketched the idea for Wise Agent on a napkin alongside his future CTO. More than 20 years later, Wise Agent has outlasted dozens of competitors by focusing on customer relationships over feature bloat, and by being, as Brandon puts it, the only technology company in real estate that actually answers its phone. Brandon is a frequent speaker and advocate for using AI to create more human time in the business, not less.<br/><br/>LinkedIn: https://www.linkedin.com/in/brandonwiseaz/<br/>Website: wiseagent.com<br/><br/>FOUNDING SPONSORS: <br/><br/>1: Wise Agent | https://wiseagent.com/jsquared - The all-in-one CRM that helps real estate agents manage contacts, automate follow-up, and grow their business.<br/><br/>2: Subi | https://www.oksubi.com/ - Your AI transaction genie. From contract to close, your work is my command.<br/><br/>3: The CE Shop | https://j2.theceshop.com/ Use the discount code jsquared for an additional 35% off</p><p>https://www.jsquaredpodcast.com/</p>]]></description>
    <content:encoded><![CDATA[<p>If you&apos;ve invested in a CRM and wonder whether it&apos;s actually moving the needle on your business, this episode is for you.<br/><br/>JMan sits down with Brandon Wise, co-founder and CEO of Wise Agent, one of the most trusted real estate CRMs in the country, to talk about what a CRM actually is, what it should be doing for your business, and how the AI tools built inside it are changing the way top agents convert leads and stay top of mind.<br/><br/>Brandon shares the story behind Wise Agent, which started as a napkin idea born out of real-estate overwhelm, and has outlasted almost every competitor by focusing on one thing the industry keeps forgetting: human relationships backed by smart systems.<br/><br/>Timestamps:<br/><br/>00:00 Sponsor intro: Wise Agent, Subi, and The CE Shop<br/>01:30 Brandon&apos;s origin story: Scottsdale agent, Coldwell Banker, overwhelmed and unorganized<br/>02:30 The napkin idea that became Wise Agent<br/>[03:00] What a CRM actually is and why every lead belongs in one<br/>05:00 The AI writing assistant: building hyper-targeted drip campaigns for every lead type<br/>07:20 The AI lead bot: how it follows up by text for up to a full year<br/>09:00 How the bot handles the handoff when a lead is ready to move<br/>10:00 Why texting works when email and phone calls don&apos;t<br/>11:30 Real story: 100 stale leads turned into clients two years later<br/>12:00 How new agents can use the bot for open house leads and old broker databases<br/>16:00 Social media integration and landing pages inside Wise Agent<br/>17:30 Building multi-touch workflows before you even go live with a campaign<br/>19:30 Analyzing your business to identify your real client profiles<br/>20:00 Using technology to create more human time, not less<br/>22:00 The consistency pattern: what agents who succeed all have in common<br/>24:00 What makes a database worth selling when you&apos;re ready to exit<br/>27:00 Categorizing by interest, hobby, and life event to stay top of mind personally<br/>30:00 The dental hygienist CRM story: when technology makes you feel cared for<br/>31:00 Wise Agent&apos;s best-in-class customer support and how to get started<br/>32:30 Brandon&apos;s #1 tip for getting started with AI: make it sound like you<br/><br/>Guest Bio<br/><br/>Brandon Wise is the co-founder and CEO of Wise Agent CRM, a real estate contact relationship management platform he built after working as an agent in Scottsdale, Arizona. Overwhelmed by the complexity of the business and worried about staying organized enough to avoid legal liability, Brandon sketched the idea for Wise Agent on a napkin alongside his future CTO. More than 20 years later, Wise Agent has outlasted dozens of competitors by focusing on customer relationships over feature bloat, and by being, as Brandon puts it, the only technology company in real estate that actually answers its phone. Brandon is a frequent speaker and advocate for using AI to create more human time in the business, not less.<br/><br/>LinkedIn: https://www.linkedin.com/in/brandonwiseaz/<br/>Website: wiseagent.com<br/><br/>FOUNDING SPONSORS: <br/><br/>1: Wise Agent | https://wiseagent.com/jsquared - The all-in-one CRM that helps real estate agents manage contacts, automate follow-up, and grow their business.<br/><br/>2: Subi | https://www.oksubi.com/ - Your AI transaction genie. From contract to close, your work is my command.<br/><br/>3: The CE Shop | https://j2.theceshop.com/ Use the discount code jsquared for an additional 35% off</p><p>https://www.jsquaredpodcast.com/</p>]]></content:encoded>
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    <itunes:title>Your Database Is Betraying You — Chris Drayer of Revaluate on Predictive AI for Real Estate Agents</itunes:title>
    <title>Your Database Is Betraying You — Chris Drayer of Revaluate on Predictive AI for Real Estate Agents</title>
    <itunes:summary><![CDATA[Your database isn't empty — it's full of listings going to other agents.  A case study of 500,000 contacts in aged real estate databases revealed a brutal truth: agents were closing only 7% of transactions from within their own database. That means 93% of the people you already know, have already worked with, or have in your CRM — listed with someone else.  In this episode of AI Agent Advantage, JMan sits down with Chris Drayer, co-founder of Revaluate, the AI-powered predictive analytics pla...]]></itunes:summary>
    <description><![CDATA[<p>Your database isn&apos;t empty — it&apos;s full of listings going to other agents.<br/><br/>A case study of 500,000 contacts in aged real estate databases revealed a brutal truth: agents were closing only 7% of transactions from within their own database. That means 93% of the people you already know, have already worked with, or have in your CRM — listed with someone else.<br/><br/>In this episode of AI Agent Advantage, JMan sits down with Chris Drayer, co-founder of Revaluate, the AI-powered predictive analytics platform that helps real estate agents identify exactly who in their existing database is most likely to move — and when.<br/><br/>Chris has spent 20 years in the data and rating industry, has lived in eight states, and built Revaluate around one powerful idea: you don&apos;t need more leads. You need better data.<br/><br/>What You&apos;ll Learn<br/>Why deleting &quot;messy&quot; contacts from your database is costing you transactions<br/>The 4-field contact record that makes predictive analytics actually work<br/>How Revaluate&apos;s life-event signals (the &apos;D&apos;s) predict who will move in the next 6–24 months<br/>The one conversation script that uncovers a contact&apos;s hidden motivation to move<br/>How to use Revaluate scores inside tools like Wise Agent to trigger automated nurture campaigns<br/>Why AI isn&apos;t coming for your job — but it is coming for your commission<br/><br/>Guest Bio<br/>Chris Drayer is the co-founder of Revaluate, a data and AI company helping real estate agents unlock business from inside their existing databases. With 20 years in the rating and ranking industry and experience across eight states, Chris built Revaluate around one belief: the best lead an agent will ever work is one they already know.<br/><br/>Timestamps: <br/>00:00 — Cold Open: The 93% Problem<br/>01:23 — Welcome to AI Agent Advantage + Sponsor Intro<br/>01:34 — The Hook: A Stat That Will Keep You Up Tonight<br/>02:21 — Guest Introduction: Chris Drayer &amp; Revaluate<br/>02:44 — SEGMENT 1: What Does Revaluate Actually Do?<br/>05:32 — The Database Murder Fest: 7% Close Rate Explained<br/>06:12 — Predictive vs. Reactive: Before and After Data<br/>07:13 — AI and Your Job: What It&apos;s Really Coming For<br/>09:13 — Relationships Are the Moat (Not the Tech)<br/>12:23 — SEGMENT 2: Why Your CRM Is a Dumpster Fire<br/>13:27 — The #1 Mistake: Deleting Contacts<br/>15:15 — What a &apos;Full Contact Record&apos; Actually Looks Like<br/>16:58 — The Database Audit / Report Card<br/>19:07 — How Revaluate&apos;s AI Actually Works (The D&apos;s)<br/>20:08 — Mid-Roll: Subi Sponsor Spotlight<br/>20:35 — SEGMENT 3: Implementation — Scoring, Triggers &amp; Campaign Strategy<br/>22:11 — Using Revaluate Scores Inside Wise Agent<br/>24:04 — The One Conversation Script That Unlocks Everything<br/>28:15 — If a 16-Year-Old Can Make These Calls, So Can You<br/>30:08 — Biggest Mistake Agents Make with AI and Their Database<br/>32:08 — Signature Close: Single Best Tip for Getting Started with AI<br/>33:52 — Outro + Free Revaluate Audit CTA<br/><br/>Connect with Chris Drayer:<br/>LinkedIn: https://www.linkedin.com/in/chrisdrayer/<br/>Website: http://revaluate.com/<br/>Free Database Audit: revaluate.com/audit<br/><br/>About the Show:<br/>AI Agent Advantage is the tactical AI podcast for real estate professionals. Each episode features one expert, one tool, and one implementation strategy you can use before your next client call. Hosted by JMan, every Friday on all major platforms and YouTube.<br/><br/>Subscribe so you never miss an episode. New episodes every Friday.<br/><br/>FOUNDING SPONSORS: <br/><br/>1: Wise Agent | https://wiseagent.com/jsquared - The all-in-one CRM that helps real estate agents manage contacts, automate follow-up, and grow their business.<br/><br/>2: Subi | https://www.oksubi.com/ - Your AI transaction genie. From contract to close, your work is my command.<br/><br/>3: The CE Shop | https://j2.theceshop.com/ Use the discount code jsquared for an additional 35% of</p><p>https://www.jsquaredpodcast.com/</p>]]></description>
    <content:encoded><![CDATA[<p>Your database isn&apos;t empty — it&apos;s full of listings going to other agents.<br/><br/>A case study of 500,000 contacts in aged real estate databases revealed a brutal truth: agents were closing only 7% of transactions from within their own database. That means 93% of the people you already know, have already worked with, or have in your CRM — listed with someone else.<br/><br/>In this episode of AI Agent Advantage, JMan sits down with Chris Drayer, co-founder of Revaluate, the AI-powered predictive analytics platform that helps real estate agents identify exactly who in their existing database is most likely to move — and when.<br/><br/>Chris has spent 20 years in the data and rating industry, has lived in eight states, and built Revaluate around one powerful idea: you don&apos;t need more leads. You need better data.<br/><br/>What You&apos;ll Learn<br/>Why deleting &quot;messy&quot; contacts from your database is costing you transactions<br/>The 4-field contact record that makes predictive analytics actually work<br/>How Revaluate&apos;s life-event signals (the &apos;D&apos;s) predict who will move in the next 6–24 months<br/>The one conversation script that uncovers a contact&apos;s hidden motivation to move<br/>How to use Revaluate scores inside tools like Wise Agent to trigger automated nurture campaigns<br/>Why AI isn&apos;t coming for your job — but it is coming for your commission<br/><br/>Guest Bio<br/>Chris Drayer is the co-founder of Revaluate, a data and AI company helping real estate agents unlock business from inside their existing databases. With 20 years in the rating and ranking industry and experience across eight states, Chris built Revaluate around one belief: the best lead an agent will ever work is one they already know.<br/><br/>Timestamps: <br/>00:00 — Cold Open: The 93% Problem<br/>01:23 — Welcome to AI Agent Advantage + Sponsor Intro<br/>01:34 — The Hook: A Stat That Will Keep You Up Tonight<br/>02:21 — Guest Introduction: Chris Drayer &amp; Revaluate<br/>02:44 — SEGMENT 1: What Does Revaluate Actually Do?<br/>05:32 — The Database Murder Fest: 7% Close Rate Explained<br/>06:12 — Predictive vs. Reactive: Before and After Data<br/>07:13 — AI and Your Job: What It&apos;s Really Coming For<br/>09:13 — Relationships Are the Moat (Not the Tech)<br/>12:23 — SEGMENT 2: Why Your CRM Is a Dumpster Fire<br/>13:27 — The #1 Mistake: Deleting Contacts<br/>15:15 — What a &apos;Full Contact Record&apos; Actually Looks Like<br/>16:58 — The Database Audit / Report Card<br/>19:07 — How Revaluate&apos;s AI Actually Works (The D&apos;s)<br/>20:08 — Mid-Roll: Subi Sponsor Spotlight<br/>20:35 — SEGMENT 3: Implementation — Scoring, Triggers &amp; Campaign Strategy<br/>22:11 — Using Revaluate Scores Inside Wise Agent<br/>24:04 — The One Conversation Script That Unlocks Everything<br/>28:15 — If a 16-Year-Old Can Make These Calls, So Can You<br/>30:08 — Biggest Mistake Agents Make with AI and Their Database<br/>32:08 — Signature Close: Single Best Tip for Getting Started with AI<br/>33:52 — Outro + Free Revaluate Audit CTA<br/><br/>Connect with Chris Drayer:<br/>LinkedIn: https://www.linkedin.com/in/chrisdrayer/<br/>Website: http://revaluate.com/<br/>Free Database Audit: revaluate.com/audit<br/><br/>About the Show:<br/>AI Agent Advantage is the tactical AI podcast for real estate professionals. Each episode features one expert, one tool, and one implementation strategy you can use before your next client call. Hosted by JMan, every Friday on all major platforms and YouTube.<br/><br/>Subscribe so you never miss an episode. New episodes every Friday.<br/><br/>FOUNDING SPONSORS: <br/><br/>1: Wise Agent | https://wiseagent.com/jsquared - The all-in-one CRM that helps real estate agents manage contacts, automate follow-up, and grow their business.<br/><br/>2: Subi | https://www.oksubi.com/ - Your AI transaction genie. From contract to close, your work is my command.<br/><br/>3: The CE Shop | https://j2.theceshop.com/ Use the discount code jsquared for an additional 35% of</p><p>https://www.jsquaredpodcast.com/</p>]]></content:encoded>
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    <pubDate>Fri, 08 May 2026 13:00:00 -0400</pubDate>
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    <itunes:title>The AI Night Shift: How Marki Lemons Ryhal Gets ChatGPT to Work While She Sleeps</itunes:title>
    <title>The AI Night Shift: How Marki Lemons Ryhal Gets ChatGPT to Work While She Sleeps</title>
    <itunes:summary><![CDATA[What if your business kept working after you shut your laptop?  Marki Lemons Ryhal built a system she calls the AI Night Shift. Using ChatGPT Projects, automated Tasks, and Custom GPTs, her business runs four separate automations before 7 a.m. every morning. The result: a 261% increase in productivity, income up 283%, and her contact database grown from 13,000 to over 40,000.  In this episode, JMan sits down with the 5x Hall of Famer and Fractional Chief AI Officer to break down exactly how s...]]></itunes:summary>
    <description><![CDATA[<p>What if your business kept working after you shut your laptop?<br/><br/>Marki Lemons Ryhal built a system she calls the AI Night Shift. Using ChatGPT Projects, automated Tasks, and Custom GPTs, her business runs four separate automations before 7 a.m. every morning. The result: a 261% increase in productivity, income up 283%, and her contact database grown from 13,000 to over 40,000.<br/><br/>In this episode, JMan sits down with the 5x Hall of Famer and Fractional Chief AI Officer to break down exactly how she built it, what each piece does, and the one thing you can do today to start building your own.<br/><br/>What you will learn in this episode:<br/>  - What ChatGPT Tasks actually are and how to schedule them<br/>  - How Projects and Custom GPTs work together as a complete system<br/>  - Why AEO and GEO are replacing SEO and what that means for your content<br/>  - How to go from a blank business plan to a fully automated workflow using AI<br/>  - The 8-contacts-per-day framework that powers a six-figure real estate business<br/><br/>Connect with Marki Lemons Ryhal:<br/>LinkedIn: https://www.linkedin.com/in/markilemons/<br/>Website: https://www.markilemons.com/<br/>Instagram: https://www.instagram.com/markilemons<br/><br/>FOUNDING SPONSORS: <br/><br/>1: Wise Agent | https://wiseagent.com/jsquared - The all-in-one CRM that helps real estate agents manage contacts, automate follow-up, and grow their business.<br/><br/>2: Subi | https://www.oksubi.com/ - Your AI transaction genie. From contract to close, your work is my command.<br/><br/>3: The CE Shop | https://j2.theceshop.com/ Use the discount code jsquared for an additional 35% off</p><p>https://www.jsquaredpodcast.com/</p>]]></description>
    <content:encoded><![CDATA[<p>What if your business kept working after you shut your laptop?<br/><br/>Marki Lemons Ryhal built a system she calls the AI Night Shift. Using ChatGPT Projects, automated Tasks, and Custom GPTs, her business runs four separate automations before 7 a.m. every morning. The result: a 261% increase in productivity, income up 283%, and her contact database grown from 13,000 to over 40,000.<br/><br/>In this episode, JMan sits down with the 5x Hall of Famer and Fractional Chief AI Officer to break down exactly how she built it, what each piece does, and the one thing you can do today to start building your own.<br/><br/>What you will learn in this episode:<br/>  - What ChatGPT Tasks actually are and how to schedule them<br/>  - How Projects and Custom GPTs work together as a complete system<br/>  - Why AEO and GEO are replacing SEO and what that means for your content<br/>  - How to go from a blank business plan to a fully automated workflow using AI<br/>  - The 8-contacts-per-day framework that powers a six-figure real estate business<br/><br/>Connect with Marki Lemons Ryhal:<br/>LinkedIn: https://www.linkedin.com/in/markilemons/<br/>Website: https://www.markilemons.com/<br/>Instagram: https://www.instagram.com/markilemons<br/><br/>FOUNDING SPONSORS: <br/><br/>1: Wise Agent | https://wiseagent.com/jsquared - The all-in-one CRM that helps real estate agents manage contacts, automate follow-up, and grow their business.<br/><br/>2: Subi | https://www.oksubi.com/ - Your AI transaction genie. From contract to close, your work is my command.<br/><br/>3: The CE Shop | https://j2.theceshop.com/ Use the discount code jsquared for an additional 35% off</p><p>https://www.jsquaredpodcast.com/</p>]]></content:encoded>
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    <pubDate>Fri, 08 May 2026 12:00:00 -0400</pubDate>
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