Field Tested Fri, 27 Mar 2026 10:59:16 -0400 en-us © 2026 Field Tested yes c43b4706-0189-5aca-889a-168d1bb4ab8d mayfieldsmithk@nwf.org Kennedy episodic false Welcome to Field Tested! A podcast that focuses on conservation, environmental research, and behavior science-based outreach methods. Designed as a space for researchers, environmental scientists, conservation outreach professionals, practitioners, and more to share insights, lessons learned, and ideas that can inform and strengthen conservation work.

]]> Buzzsprout (https://www.buzzsprout.com) Kennedy mayfieldsmithk@nwf.org https://storage.buzzsprout.com/yr7cfr3d594g8f9jcaxvrsfmu6af?.jpg Field Tested The Sitch with Science Communication The Sitch with Science Communication In this episode, we chat with Dr. John C Besley, a professor of Public Relations at Michigan State University. From understanding what science communication is truly about to acknowledging blind spots in our conservation communication practices. During our discussion, we explored the minimal differences between normal communication and science communication, and how embracing more traditional communication roles and systems would help our marketing efforts. From advice for science communicators looking to advance in the field to where he thinks we went wrong in messaging practices, Dr.Besley provides valuable insights and keys to success for those in the field. 

 

Learn More about Dr.Besley’s work: 

https://comartsci.msu.edu/our-people/john-c-besley 

 

Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement  

https://us.amazon.com/Strategic-Science-Communication-Objectives-Engagement-ebook/dp/B09QNSGDTY?ref_=ast_author_dp&th=1&psc=1  

Edited and Produced by Kennedy Mayfield-Smith 

Music: Podcast theme music by transistor.fm

]]> In this episode, we chat with Dr. John C Besley, a professor of Public Relations at Michigan State University. From understanding what science communication is truly about to acknowledging blind spots in our conservation communication practices. During our discussion, we explored the minimal differences between normal communication and science communication, and how embracing more traditional communication roles and systems would help our marketing efforts. From advice for science communicators looking to advance in the field to where he thinks we went wrong in messaging practices, Dr.Besley provides valuable insights and keys to success for those in the field. 

 

Learn More about Dr.Besley’s work: 

https://comartsci.msu.edu/our-people/john-c-besley 

 

Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement  

https://us.amazon.com/Strategic-Science-Communication-Objectives-Engagement-ebook/dp/B09QNSGDTY?ref_=ast_author_dp&th=1&psc=1  

Edited and Produced by Kennedy Mayfield-Smith 

Music: Podcast theme music by transistor.fm

]]> Kennedy Buzzsprout-18917907 Fri, 27 Mar 2026 10:00:00 -0400 2752 1 1 full false