Greg Sher is back with Coby Hakalir and Jennifer McGuinness, diving headfirst into the biggest power shifts happening across housing and mortgage right now. From private listing wars and shrinking transparency, to who really controls the borrower relationship, this episode pulls back the curtain on where the industry is heading.

The conversation heats up around FICO pricing, competition (or lack of it), and whether the industry is overreacting—or not reacting enough. Add in rising rates, global pressure from war, LO comp reform, and the ongoing fight between brokers, banks, and IMBs… and you’ve got a full-blown clash of perspectives.

No scripts. No filters. Just real opinions, sharp disagreements, and a deeper look at what’s actually driving this market.

If you care about where housing is going—and who’s going to win—this is one you don’t want to miss.

Greg Sher is joined by Coby Hakalir and Jennifer McGuinness for a fast-paced, no-holds-barred debate on the biggest issues shaping housing and mortgage right now. From executive orders and bank re-entry into lending, to Opendoor’s headline-grabbing rates, evolving LO comp models, and the ongoing credit bureau chaos—nothing is off limits.

This isn’t a polished panel. It’s three industry insiders challenging each other in real time, unpacking what actually matters for lenders, borrowers, and the future of the business.

If you want honest takes, sharp disagreement, and conversations that actually move the needle—this is it.