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  <description><![CDATA[<p>Growing a mobile app through paid ads is hard. Scaling it is harder. Valid App Growth gives app founders a tactical edge covering Meta ad creative, AI-powered growth tools, budget optimization, and performance strategy. Straight from the team at Valid, the AI-enabled ad agency helping mobile apps grow faster through smarter paid media.</p>]]></description>
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    <itunes:title>How He Set Up Mobile Attribution 10x Faster With Claude Code</itunes:title>
    <title>How He Set Up Mobile Attribution 10x Faster With Claude Code</title>
    <itunes:summary><![CDATA[Learn how to set up mobile attribution 10x faster with Claude Code! 📈 Achieve profitable &amp; scalable growth through paid ads here ➡️ https://perspectivefunnel.co/6983af76f4d6ec0083341606/698b94e6dfdc8963496731d6/  Radu integrated Adjust's SDK, mapped Superwall events, and built out an entire mobile attribution stack as a first-time mobile developer by leveraging Claude Code to do the heavy lifting. In this episode, he and Adjust's Nicolina Strom Jensen reveal why grounding Claude in real d...]]></itunes:summary>
    <description><![CDATA[<p>Learn how to set up mobile attribution 10x faster with Claude Code! 📈 Achieve profitable &amp; scalable growth through paid ads here ➡️ <a href='https://perspectivefunnel.co/6983af76f4d6ec0083341606/698b94e6dfdc8963496731d6/'>https://perspectivefunnel.co/6983af76f4d6ec0083341606/698b94e6dfdc8963496731d6/</a><br/><br/>Radu integrated Adjust&apos;s SDK, mapped Superwall events, and built out an entire mobile attribution stack as a first-time mobile developer by leveraging Claude Code to do the heavy lifting. In this episode, he and Adjust&apos;s Nicolina Strom Jensen reveal why grounding Claude in real documentation is the difference between hours and weeks, when to use SDK events vs server-to-server, and how to debug attribution events without losing your mind. If you&apos;re building a mobile app or trying to integrate your marketing tech stack faster, this is the playbook you need.</p><p><br/>If you&apos;re running Meta ads for a mobile app, this episode is a must-watch.<br/><br/>Subscribe for future episodes where we break down real growth systems, performance frameworks, and AI-powered marketing.</p>]]></description>
    <content:encoded><![CDATA[<p>Learn how to set up mobile attribution 10x faster with Claude Code! 📈 Achieve profitable &amp; scalable growth through paid ads here ➡️ <a href='https://perspectivefunnel.co/6983af76f4d6ec0083341606/698b94e6dfdc8963496731d6/'>https://perspectivefunnel.co/6983af76f4d6ec0083341606/698b94e6dfdc8963496731d6/</a><br/><br/>Radu integrated Adjust&apos;s SDK, mapped Superwall events, and built out an entire mobile attribution stack as a first-time mobile developer by leveraging Claude Code to do the heavy lifting. In this episode, he and Adjust&apos;s Nicolina Strom Jensen reveal why grounding Claude in real documentation is the difference between hours and weeks, when to use SDK events vs server-to-server, and how to debug attribution events without losing your mind. If you&apos;re building a mobile app or trying to integrate your marketing tech stack faster, this is the playbook you need.</p><p><br/>If you&apos;re running Meta ads for a mobile app, this episode is a must-watch.<br/><br/>Subscribe for future episodes where we break down real growth systems, performance frameworks, and AI-powered marketing.</p>]]></content:encoded>
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    <pubDate>Tue, 05 May 2026 03:00:00 -0700</pubDate>
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    <itunes:title>The TikTok Strategy Behind 850K App Downloads w/ Sorce</itunes:title>
    <title>The TikTok Strategy Behind 850K App Downloads w/ Sorce</title>
    <itunes:summary><![CDATA[Learn this proven TikTok strategy for getting mobile app users! 📈 Achieve profitable &amp; scalable growth through paid ads here ➡️ https://perspectivefunnel.co/6983af76f4d6ec0083341606/698b94e6dfdc8963496731d6/  Ben Abbott built Source, the "Tinder for jobs" app, and scaled it to 850,000 users almost entirely through organic TikTok, with his third video ever hitting 1 million views. In this episode, he reveals why copying viral formats beats creating original content, the 5-second retention ...]]></itunes:summary>
    <description><![CDATA[<p>Learn this proven TikTok strategy for getting mobile app users! 📈 Achieve profitable &amp; scalable growth through paid ads here ➡️ <a href='https://perspectivefunnel.co/6983af76f4d6ec0083341606/698b94e6dfdc8963496731d6/'>https://perspectivefunnel.co/6983af76f4d6ec0083341606/698b94e6dfdc8963496731d6/</a><br/><br/>Ben Abbott built Source, the &quot;Tinder for jobs&quot; app, and scaled it to 850,000 users almost entirely through organic TikTok, with his third video ever hitting 1 million views. In this episode, he reveals why copying viral formats beats creating original content, the 5-second retention rule that predicts whether a TikTok will go viral, and how a team of engineers with zero content background now ships 750 UGC videos a month. If you&apos;re building a mobile app or trying to crack organic growth, this is the playbook you need.<br/><br/>⚡️Connect with Ben:<br/>➡️ <a href='https://www.tiktok.com/@careerben'>https://www.tiktok.com/@careerben</a><br/><br/>If you’re running Meta ads for a mobile app, this episode is a must-watch.<br/><br/>Subscribe for future episodes where we break down real growth systems, performance frameworks, and AI-powered marketing.</p>]]></description>
    <content:encoded><![CDATA[<p>Learn this proven TikTok strategy for getting mobile app users! 📈 Achieve profitable &amp; scalable growth through paid ads here ➡️ <a href='https://perspectivefunnel.co/6983af76f4d6ec0083341606/698b94e6dfdc8963496731d6/'>https://perspectivefunnel.co/6983af76f4d6ec0083341606/698b94e6dfdc8963496731d6/</a><br/><br/>Ben Abbott built Source, the &quot;Tinder for jobs&quot; app, and scaled it to 850,000 users almost entirely through organic TikTok, with his third video ever hitting 1 million views. In this episode, he reveals why copying viral formats beats creating original content, the 5-second retention rule that predicts whether a TikTok will go viral, and how a team of engineers with zero content background now ships 750 UGC videos a month. If you&apos;re building a mobile app or trying to crack organic growth, this is the playbook you need.<br/><br/>⚡️Connect with Ben:<br/>➡️ <a href='https://www.tiktok.com/@careerben'>https://www.tiktok.com/@careerben</a><br/><br/>If you’re running Meta ads for a mobile app, this episode is a must-watch.<br/><br/>Subscribe for future episodes where we break down real growth systems, performance frameworks, and AI-powered marketing.</p>]]></content:encoded>
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    <pubDate>Tue, 21 Apr 2026 03:00:00 -0700</pubDate>
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    <itunes:title>What Actually Works to Scale a Mobile App in 2026 w/ Alex Slater from QUITTR</itunes:title>
    <title>What Actually Works to Scale a Mobile App in 2026 w/ Alex Slater from QUITTR</title>
    <itunes:summary><![CDATA[Learn what actually works to grow a mobile app in 2026 with QUITTR founder Alex Slater! 📈 Achieve profitable &amp; scalable growth through paid ads here ➡️ https://perspectivefunnel.co/6983af76f4d6ec0083341606/698b94e6dfdc8963496731d6/  Alex Slater built QUITTR in 10 days with $3,000 and scaled it to $500K/month by breaking the rules &amp; starting with copying his competitor's onboarding flow. In this episode, he reveals why the sunk cost fallacy drives conversions, how memes became his secr...]]></itunes:summary>
    <description><![CDATA[<p>Learn what actually works to grow a mobile app in 2026 with QUITTR founder Alex Slater! 📈 Achieve profitable &amp; scalable growth through paid ads here ➡️ <a href='https://perspectivefunnel.co/6983af76f4d6ec0083341606/698b94e6dfdc8963496731d6/'>https://perspectivefunnel.co/6983af76f4d6ec0083341606/698b94e6dfdc8963496731d6/</a><br/><br/>Alex Slater built QUITTR in 10 days with $3,000 and scaled it to $500K/month by breaking the rules &amp; starting with copying his competitor&apos;s onboarding flow. In this episode, he reveals why the sunk cost fallacy drives conversions, how memes became his secret growth channel, and what actually works to scale mobile apps in 2026. If you&apos;re building an app or thinking about launching one, this is the playbook you need.<br/><br/>⚡️Connect with Alex:<br/>➡️ <a href='https://www.instagram.com/slater/'>https://www.instagram.com/slater/</a><br/><br/>If you’re running Meta ads for a mobile app, this episode is a must-watch.<br/><br/>Subscribe for future episodes where we break down real growth systems, performance frameworks, and AI-powered marketing.</p>]]></description>
    <content:encoded><![CDATA[<p>Learn what actually works to grow a mobile app in 2026 with QUITTR founder Alex Slater! 📈 Achieve profitable &amp; scalable growth through paid ads here ➡️ <a href='https://perspectivefunnel.co/6983af76f4d6ec0083341606/698b94e6dfdc8963496731d6/'>https://perspectivefunnel.co/6983af76f4d6ec0083341606/698b94e6dfdc8963496731d6/</a><br/><br/>Alex Slater built QUITTR in 10 days with $3,000 and scaled it to $500K/month by breaking the rules &amp; starting with copying his competitor&apos;s onboarding flow. In this episode, he reveals why the sunk cost fallacy drives conversions, how memes became his secret growth channel, and what actually works to scale mobile apps in 2026. If you&apos;re building an app or thinking about launching one, this is the playbook you need.<br/><br/>⚡️Connect with Alex:<br/>➡️ <a href='https://www.instagram.com/slater/'>https://www.instagram.com/slater/</a><br/><br/>If you’re running Meta ads for a mobile app, this episode is a must-watch.<br/><br/>Subscribe for future episodes where we break down real growth systems, performance frameworks, and AI-powered marketing.</p>]]></content:encoded>
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    <pubDate>Tue, 24 Mar 2026 04:00:00 -0700</pubDate>
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    <itunes:title>Unlocking Performance with Meta Value Rules</itunes:title>
    <title>Unlocking Performance with Meta Value Rules</title>
    <itunes:summary><![CDATA[In Episode 1 of the Valid Podcast, Valid’s CEO Rahul and Diego, one of our seasoned Directors break down:   📈 Achieve profitable &amp; scalable growth through paid ads here ➡️ https://perspectivefunnel.co/6983af76f4d6ec0083341606/698b94e6dfdc8963496731d6/  • What Meta Value Rules actually are • How they differ from cost caps • Why small bid adjustments don’t move performance • The 25–30% rule for meaningful impact • How to test Value Rules scientifically • Trial vs Purchase optimization diffe...]]></itunes:summary>
    <description><![CDATA[<p>In Episode 1 of the Valid Podcast, Valid’s CEO Rahul and Diego, one of our seasoned Directors break down:</p><p><br/></p><p>📈 Achieve profitable &amp; scalable growth through paid ads here ➡️ <a href='https://perspectivefunnel.co/6983af76f4d6ec0083341606/698b94e6dfdc8963496731d6/'>https://perspectivefunnel.co/6983af76f4d6ec0083341606/698b94e6dfdc8963496731d6/</a><br/><br/>• What Meta Value Rules actually are<br/>• How they differ from cost caps<br/>• Why small bid adjustments don’t move performance<br/>• The 25–30% rule for meaningful impact<br/>• How to test Value Rules scientifically<br/>• Trial vs Purchase optimization differences<br/>• Geo and age-based bidding frameworks<br/>• When NOT to use Value Rules<br/><br/>All insights are based on live testing across 7+ app accounts and hundreds of thousands in spend.<br/><br/>If you’re running Meta ads for a mobile app, this episode is a must-watch.<br/><br/>Subscribe for future episodes where we break down real growth systems, performance frameworks, and AI-powered marketing.</p>]]></description>
    <content:encoded><![CDATA[<p>In Episode 1 of the Valid Podcast, Valid’s CEO Rahul and Diego, one of our seasoned Directors break down:</p><p><br/></p><p>📈 Achieve profitable &amp; scalable growth through paid ads here ➡️ <a href='https://perspectivefunnel.co/6983af76f4d6ec0083341606/698b94e6dfdc8963496731d6/'>https://perspectivefunnel.co/6983af76f4d6ec0083341606/698b94e6dfdc8963496731d6/</a><br/><br/>• What Meta Value Rules actually are<br/>• How they differ from cost caps<br/>• Why small bid adjustments don’t move performance<br/>• The 25–30% rule for meaningful impact<br/>• How to test Value Rules scientifically<br/>• Trial vs Purchase optimization differences<br/>• Geo and age-based bidding frameworks<br/>• When NOT to use Value Rules<br/><br/>All insights are based on live testing across 7+ app accounts and hundreds of thousands in spend.<br/><br/>If you’re running Meta ads for a mobile app, this episode is a must-watch.<br/><br/>Subscribe for future episodes where we break down real growth systems, performance frameworks, and AI-powered marketing.</p>]]></content:encoded>
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    <pubDate>Thu, 19 Mar 2026 13:00:00 -0700</pubDate>
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