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  <title>Mudder Fracas </title>

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  <itunes:author>Yaw Asamani</itunes:author>
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  <description><![CDATA[A new Podcast about Tech Entrepreneurs. Casually we sit with them and talk about the journey... ups, downs and ups of building the near impossible. "Mudder Fracas" is hosted by Yaw Asamani, a Europe based MusicTech entrepreneur who's founded a couple of startups himself. The name Mudder Fracas is inspired by Mudders (Toughest horses on the planet) and Fracas (Noisy Commotion).... its the best description we could come up with the describe the startup feeling... the journey, the naysayers, the losses and the rare wins that come from dedicating ones life to building dreams.]]></description>
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    <itunes:title>Mudder Fracas #4: Getting EVEN. Direct-to-Fan just went Major. UMG x EVEN explained</itunes:title>
    <title>Mudder Fracas #4: Getting EVEN. Direct-to-Fan just went Major. UMG x EVEN explained</title>
    <itunes:summary><![CDATA[POV episode on the recent partnership between EVEN.biz and Universal Music Group.   Mudder Fracas host Yaw and SoundSpire founder Ashish break down what this deal actually means for the music industry. From direct-to-fan monetization and superfan strategy, to label power dynamics and streaming economics.   Is this just another partnership? Or is this the beginning of a structural shift in how artists get paid?   We explore:   Why UMG chose EVEN What this means for Spotify and DSPs The executi...]]></itunes:summary>
    <description><![CDATA[<p>POV episode on the recent partnership between EVEN.biz and Universal Music Group.</p><p><br/></p><p>Mudder Fracas host Yaw and SoundSpire founder Ashish break down what this deal actually means for the music industry. From direct-to-fan monetization and superfan strategy, to label power dynamics and streaming economics.</p><p><br/></p><p>Is this just another partnership?</p><p>Or is this the beginning of a structural shift in how artists get paid?</p><p><br/></p><p>We explore:</p><p><br/></p><ul><li><p>Why UMG chose EVEN</p></li><li><p>What this means for Spotify and DSPs</p></li><li><p>The execution challenge behind fan platforms</p></li><li><p>Whether superfan monetization can truly scale</p></li><li><p>And what comes next</p></li></ul><p>This is not hype.</p><p>This is strategy.</p><p>🎙️ Welcome to Mudder Fracas , Host Yaw is a MusicTech entrepreneur and founder working at the intersection of creativity and Technology.Find us on:Spotify | YouTube | Everywhere Podcasts Live🔗 Follow:📲 Instagram &amp; TikTok: <a href='https://www.youtube.com/@MudderFracas' target='_blank' rel='ugc noopener noreferrer'>‪@MudderFracas‬</a> 📲 LinkedIn: Mudder FracasEP &amp; Host: Yaw Asamani</p><p><br/></p><p>#MudderFracas #MusicTech #MusicBusiness #DirectToFan #SuperfanEconomy #UMG #EVEN #ArtistOwnership #MusicIndustry #FounderMindset #CreatorEconomy #StreamingWars #MusicStrategy #Soundspire #UniversalMusicGroup</p>]]></description>
    <content:encoded><![CDATA[<p>POV episode on the recent partnership between EVEN.biz and Universal Music Group.</p><p><br/></p><p>Mudder Fracas host Yaw and SoundSpire founder Ashish break down what this deal actually means for the music industry. From direct-to-fan monetization and superfan strategy, to label power dynamics and streaming economics.</p><p><br/></p><p>Is this just another partnership?</p><p>Or is this the beginning of a structural shift in how artists get paid?</p><p><br/></p><p>We explore:</p><p><br/></p><ul><li><p>Why UMG chose EVEN</p></li><li><p>What this means for Spotify and DSPs</p></li><li><p>The execution challenge behind fan platforms</p></li><li><p>Whether superfan monetization can truly scale</p></li><li><p>And what comes next</p></li></ul><p>This is not hype.</p><p>This is strategy.</p><p>🎙️ Welcome to Mudder Fracas , Host Yaw is a MusicTech entrepreneur and founder working at the intersection of creativity and Technology.Find us on:Spotify | YouTube | Everywhere Podcasts Live🔗 Follow:📲 Instagram &amp; TikTok: <a href='https://www.youtube.com/@MudderFracas' target='_blank' rel='ugc noopener noreferrer'>‪@MudderFracas‬</a> 📲 LinkedIn: Mudder FracasEP &amp; Host: Yaw Asamani</p><p><br/></p><p>#MudderFracas #MusicTech #MusicBusiness #DirectToFan #SuperfanEconomy #UMG #EVEN #ArtistOwnership #MusicIndustry #FounderMindset #CreatorEconomy #StreamingWars #MusicStrategy #Soundspire #UniversalMusicGroup</p>]]></content:encoded>
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    <itunes:title>Mudder Fracas #3: Rebel with the Source ft Inder Phull, Founder &amp; CEO of @Pixelynx &amp; KOR Protokol</itunes:title>
    <title>Mudder Fracas #3: Rebel with the Source ft Inder Phull, Founder &amp; CEO of @Pixelynx &amp; KOR Protokol</title>
    <itunes:summary><![CDATA[Episode 3 – Rebel with the Sourcewith Inder Phull, Co-founder of  Pixelynx  &amp; KOR ProtocolIn this episode of Mudder Fracas, Yaw sits down with serial disruptor and music-tech visionary Inder Phull — the mind behind PIXELYNX, co-founded with  Deadmaus &amp;  Richie Hawtin  and the newly launched KOR Protocol, a blockchain-based IP infrastructure reshaping how music, games, and AI collaborate.From a 9–5 internship at  EY  to building global ecosystems for ...]]></itunes:summary>
    <description><![CDATA[<p>Episode 3 – Rebel with the Sourcewith Inder Phull, Co-founder of  Pixelynx  &amp; KOR ProtocolIn this episode of Mudder Fracas, Yaw sits down with serial disruptor and music-tech visionary Inder Phull — the mind behind PIXELYNX, co-founded with  Deadmaus &amp;  Richie Hawtin  and the newly launched KOR Protocol, a blockchain-based IP infrastructure reshaping how music, games, and AI collaborate.From a 9–5 internship at  EY  to building global ecosystems for remix culture, Inder’s journey is one of relentless rebellion, innovation, and community building.We dive into:– Growing up between Kenya, London &amp; skateparks– Starting his first business at 22 via cold DMs on LinkedIn– Co-founding PIXELYNX with  Deadmaus  &amp; selling it to  Animoca Brands  – Why Dubai is more sandbox than stage– Building KOR Protocol: infrastructure for remix licensing, AI, and game integrations– Surviving the crypto winter while Web3 collapsed around them– Why the future of music isn’t streaming—it’s programmable IP– What creators, labels, and developers need to know about the new music economy00:00 - Intro: Mudder Fracas mindset  02:10 - The Gala Hypothetical: Where’s Inder at the party?  04:30 - Why Inder moved to Dubai  07:55 - From EY to infinity &amp; beyond: Leaving corporate life  10:20 - Cold DMs &amp; first £40K pitch win  14:10 - Winning IMS Visionaries: The turning point  17:30 - Founding PIXELYNX with Deadmau5 &amp; Richi Hawton.  22:45 - Raising millions &amp; surviving the Web3 crash  26:30 - What is KOR Protocol?  30:00 - Licensing for remixes, games, and AI  34:15 - Product vs Vision: The founder’s dilemma  36:40 - “Unlearn that people aren’t accessible”  39:15 - The Sauce: Rituals, mindset, and building bold  41:00 - Final reflections &amp; founder fuel  This is a bold, inspiring conversation for founders, investors, and anyone building at the intersection of culture and code.🎙️ Welcome to Mudder Fracas🚨 LISTEN NOW! Find us on:Spotify | YouTube | Everywhere Podcasts Live🔗 Follow:📲 Instagram &amp; TikTok:  <a href='https://www.instagram.com/mudderfracas'>@MudderFracas </a> 📲 LinkedIn: <a href='https://www.linkedin.com/company/mudder-fracas' target='_blank' rel='noopener noreferer'>Mudder Fracas</a>EP &amp; Host: <a href='https://www.instagram.com/yawgenheim/' target='_blank' rel='noopener noreferer'>Yaw Asamani</a></p>]]></description>
    <content:encoded><![CDATA[<p>Episode 3 – Rebel with the Sourcewith Inder Phull, Co-founder of  Pixelynx  &amp; KOR ProtocolIn this episode of Mudder Fracas, Yaw sits down with serial disruptor and music-tech visionary Inder Phull — the mind behind PIXELYNX, co-founded with  Deadmaus &amp;  Richie Hawtin  and the newly launched KOR Protocol, a blockchain-based IP infrastructure reshaping how music, games, and AI collaborate.From a 9–5 internship at  EY  to building global ecosystems for remix culture, Inder’s journey is one of relentless rebellion, innovation, and community building.We dive into:– Growing up between Kenya, London &amp; skateparks– Starting his first business at 22 via cold DMs on LinkedIn– Co-founding PIXELYNX with  Deadmaus  &amp; selling it to  Animoca Brands  – Why Dubai is more sandbox than stage– Building KOR Protocol: infrastructure for remix licensing, AI, and game integrations– Surviving the crypto winter while Web3 collapsed around them– Why the future of music isn’t streaming—it’s programmable IP– What creators, labels, and developers need to know about the new music economy00:00 - Intro: Mudder Fracas mindset  02:10 - The Gala Hypothetical: Where’s Inder at the party?  04:30 - Why Inder moved to Dubai  07:55 - From EY to infinity &amp; beyond: Leaving corporate life  10:20 - Cold DMs &amp; first £40K pitch win  14:10 - Winning IMS Visionaries: The turning point  17:30 - Founding PIXELYNX with Deadmau5 &amp; Richi Hawton.  22:45 - Raising millions &amp; surviving the Web3 crash  26:30 - What is KOR Protocol?  30:00 - Licensing for remixes, games, and AI  34:15 - Product vs Vision: The founder’s dilemma  36:40 - “Unlearn that people aren’t accessible”  39:15 - The Sauce: Rituals, mindset, and building bold  41:00 - Final reflections &amp; founder fuel  This is a bold, inspiring conversation for founders, investors, and anyone building at the intersection of culture and code.🎙️ Welcome to Mudder Fracas🚨 LISTEN NOW! Find us on:Spotify | YouTube | Everywhere Podcasts Live🔗 Follow:📲 Instagram &amp; TikTok:  <a href='https://www.instagram.com/mudderfracas'>@MudderFracas </a> 📲 LinkedIn: <a href='https://www.linkedin.com/company/mudder-fracas' target='_blank' rel='noopener noreferer'>Mudder Fracas</a>EP &amp; Host: <a href='https://www.instagram.com/yawgenheim/' target='_blank' rel='noopener noreferer'>Yaw Asamani</a></p>]]></content:encoded>
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