High Intent Thu, 07 May 2026 17:22:10 -0400 https://highintent.buzzsprout.com en-us © 2026 High Intent yes 53396fe3-54fd-5271-9836-cab0d4bd9b0f jrubner@gmail.com Justin Rubner episodic false High Intent explores unfiltered lessons from the frontlines of modern marketing. 


Hosted by Justin Rubner, High Intent features interviews with innovators in brand building, demand generation, sales conversion and beyond. 


- Why are CMOs disappearing?

- What behavioral science principles can marketers employ to ensure better conversions?
- How should a new marketing leader scale an early-stage company?

- How can we get sales reps to follow through on cold MQLs?


... These are just some of the topics we explore. 

About your host: Justin has spent his marketing career building and scaling marketing programs — for tech startups and Fortune 500 companies ranging from NCR to CoStar Group. He also was a brand strategist for the Air National Guard. 


A former business reporter, Justin brings positioning and storytelling front and center to his approach to ensure clarity, pipeline growth and long-term brand equity. 


]]> Buzzsprout (https://www.buzzsprout.com) Justin Rubner jrubner@gmail.com https://storage.buzzsprout.com/ctrd277vliv6ya9gfmdo7d05gea1?.jpg High Intent Hiring Your Next Marketing Leader: What CEOs Get Wrong Hiring Your Next Marketing Leader: What CEOs Get Wrong How can an executive team assess top 1% talent in minutes flat.

Why background is only part of the story.

Why psychometric testing is so important.

These are just a few topics we discuss with Huff Logue, an executive recruiter and coach with more than 30 years of experience. 

High Intent explores unfiltered lessons from the frontlines of modern marketing. I'm your host, Justin Rubner.  



]]> How can an executive team assess top 1% talent in minutes flat.

Why background is only part of the story.

Why psychometric testing is so important.

These are just a few topics we discuss with Huff Logue, an executive recruiter and coach with more than 30 years of experience. 

High Intent explores unfiltered lessons from the frontlines of modern marketing. I'm your host, Justin Rubner.  



]]> Justin Rubner Buzzsprout-19099757 Wed, 29 Apr 2026 16:00:00 -0400 3409 1 6 full false Why Do So Many Companies Ignore Customer Marketing? Why Do So Many Companies Ignore Customer Marketing? The next time you’re at your company’s town hall, pay attention to this:The amount of congrats on the new logos your Sales team generated vs. the time allocated to the 13 existing customers who renewed last quarter.

Chances are, it’s lopsided to say the least toward new sales.

Howard Flint, CEO of GhostPartner, a content and customer marketing agency, has a thing or 10 to say about that:

How customer marketing can not only keep customers happy but how it can uncover hidden problems.

How it's low work and high return. 

How to come up with ideas and create landing pages using AI. 

High Intent explores unfiltered lessons from the frontlines of modern marketing, hosted by Justin Rubner. 

If you like this content, do subscribe!

]]> The next time you’re at your company’s town hall, pay attention to this:The amount of congrats on the new logos your Sales team generated vs. the time allocated to the 13 existing customers who renewed last quarter.

Chances are, it’s lopsided to say the least toward new sales.

Howard Flint, CEO of GhostPartner, a content and customer marketing agency, has a thing or 10 to say about that:

How customer marketing can not only keep customers happy but how it can uncover hidden problems.

How it's low work and high return. 

How to come up with ideas and create landing pages using AI. 

High Intent explores unfiltered lessons from the frontlines of modern marketing, hosted by Justin Rubner. 

If you like this content, do subscribe!

]]> Justin Rubner Buzzsprout-19055371 Tue, 21 Apr 2026 17:00:00 -0400 2345 full false Does Your PE-Backed Company Need a Marriage Therapist? Does Your PE-Backed Company Need a Marriage Therapist? How can CMOs be more board fluent?

Why is customer retention such a missed focus?

How does marketing-CS-sales misalignment causes so many problems?

Fred Penteado is an outsider. And that is where his value lies. Penteado, owner of 129 Advisory, counsels mostly PE-backed companies on growth. 

You could call him a marriage counselor. And he's the next guest on High Intent. I'm your host, Justin Rubner. 

If you're in a GTM role at a venture-backed company, you'll want to watch this episode. 

Make sure to follow this channel. High Intent is also available on YouTube. 

]]> How can CMOs be more board fluent?

Why is customer retention such a missed focus?

How does marketing-CS-sales misalignment causes so many problems?

Fred Penteado is an outsider. And that is where his value lies. Penteado, owner of 129 Advisory, counsels mostly PE-backed companies on growth. 

You could call him a marriage counselor. And he's the next guest on High Intent. I'm your host, Justin Rubner. 

If you're in a GTM role at a venture-backed company, you'll want to watch this episode. 

Make sure to follow this channel. High Intent is also available on YouTube. 

]]> Justin Rubner Buzzsprout-19033843 Fri, 17 Apr 2026 15:00:00 -0400 3114 1 5 full false The Revolving Door: Why is CMO Tenure So Short? The Revolving Door: Why is CMO Tenure So Short? If you’re aspiring to make that leap from VP to Chief Marketing Officer, you’ll want to be aware that it’s a bit of a bloodbath up there. Of all the C suite, CMO tenure is by far the shortest. Why is this, and what can be done?

Host Justin Rubner talks with Bill Harper, Chief Creative Officer of BrandBossHQ, about this. 

Topics discussed:

  • CMOs are increasingly brought on to fix singular problems
  • CMOs need to manage expectations in addition to overseeing marketing
  • Why old playbooks don't work
  • How CMOs should set intentions and collaborate
  • What they're doing wrong
  • An action plan to fix this

]]> If you’re aspiring to make that leap from VP to Chief Marketing Officer, you’ll want to be aware that it’s a bit of a bloodbath up there. Of all the C suite, CMO tenure is by far the shortest. Why is this, and what can be done?

Host Justin Rubner talks with Bill Harper, Chief Creative Officer of BrandBossHQ, about this. 

Topics discussed:

  • CMOs are increasingly brought on to fix singular problems
  • CMOs need to manage expectations in addition to overseeing marketing
  • Why old playbooks don't work
  • How CMOs should set intentions and collaborate
  • What they're doing wrong
  • An action plan to fix this

]]> Justin Rubner Buzzsprout-18785418 Wed, 11 Mar 2026 16:00:00 -0400 2160 1 3 full false Behavioral Science 101: Using Psychology to Drive Marketing Conversions Behavioral Science 101: Using Psychology to Drive Marketing Conversions  Yes, even B2B buyers are human. 

If you’re not deploying proven psychology in your marketing output, you'll likely garner less attention at the top of the funnel and miss more opportunities in the middle. 

I’m thrilled to have Nancy Harhut on High Intent. Nancy is the Chief Creative Officer of HBT Marketing, where she blends behavioral science with marketing best practices, and is the author of the award-winning Using Behavioral Science in Marketing, Drive Customer Action and Loyalty by Prompting Instinctive Responses. 

You won't want to miss this episode.

]]>  Yes, even B2B buyers are human. 

If you’re not deploying proven psychology in your marketing output, you'll likely garner less attention at the top of the funnel and miss more opportunities in the middle. 

I’m thrilled to have Nancy Harhut on High Intent. Nancy is the Chief Creative Officer of HBT Marketing, where she blends behavioral science with marketing best practices, and is the author of the award-winning Using Behavioral Science in Marketing, Drive Customer Action and Loyalty by Prompting Instinctive Responses. 

You won't want to miss this episode.

]]> Justin Rubner Buzzsprout-18791287 Wed, 04 Mar 2026 15:00:00 -0500 2065 1 3 full false After the Handshake: A New Contract Between Customer Success and Marketing After the Handshake: A New Contract Between Customer Success and Marketing Host Justin Rubner talks with customer success guru Aaron Thompson, CEO of CS consultancy Red Slacks and the former CRO and instructor of SuccessHACKER. 

Topics discussed:

  • The lack of collaboration between marketing and customer success
  • How AI can help ID references
  • How marketing and sales should align to drive expansion
  • What CS REALLY thinks about marketing





]]> Host Justin Rubner talks with customer success guru Aaron Thompson, CEO of CS consultancy Red Slacks and the former CRO and instructor of SuccessHACKER. 

Topics discussed:

  • The lack of collaboration between marketing and customer success
  • How AI can help ID references
  • How marketing and sales should align to drive expansion
  • What CS REALLY thinks about marketing





]]> Justin Rubner Buzzsprout-18785069 Wed, 04 Mar 2026 15:00:00 -0500 2563 1 2 full false Driving While Designing: Scaling Marketing After Your PE Round Driving While Designing: Scaling Marketing After Your PE Round How do you strike the right balance between growing for the future while still ensuring immediate pipeline ROI?

Host Justin Rubner chats with Kurt Uhlir, CMO of EZ Home Search, about growing the marketing function in a venture-backed company. 

Topic discussed:

  • First two marketing hires
  • Should marketing be the last hires ... or the first?
  • Architecting the buyer journey
  • Lead gen vs demand gen
  • Content for today's AI-driven web
  • Most important KPIs
  • An actionable blueprint for growth



]]> How do you strike the right balance between growing for the future while still ensuring immediate pipeline ROI?

Host Justin Rubner chats with Kurt Uhlir, CMO of EZ Home Search, about growing the marketing function in a venture-backed company. 

Topic discussed:

  • First two marketing hires
  • Should marketing be the last hires ... or the first?
  • Architecting the buyer journey
  • Lead gen vs demand gen
  • Content for today's AI-driven web
  • Most important KPIs
  • An actionable blueprint for growth



]]> Justin Rubner Buzzsprout-18785330 Tue, 03 Mar 2026 18:00:00 -0500 3188 1 1 full false