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  <description><![CDATA[<p><b>Are you ready to Make Shift Happen?</b> 🔥</p><p><br></p><p>"This is a <b>no corporate golf shirt conversation, </b>because it’s not unicorns and rainbows out there, it’s <b>bourbon in a dirty glass</b>."</p><p><br></p><p>Join <b>Craig Davis</b> and his special guests as they get gritty about <b>modern leadership</b>, <b>business strategy</b>, <b>AI solutions</b>, and tackling those <b>big-nasty-ugly obstacles</b> we all face in life and business.&nbsp;</p><p><br></p><p>Whether you're a founder, an executive, or a high-performer, this podcast is your magnet to the compass designed to help you <b>Make Shift Happen!&nbsp;</b></p><p><br></p><ul><li><b>Please visit:</b> <a href="http://www.talkingshiftwithcraig.com">www.talkingshiftwithcraig.com</a></li><li><b>Subscribe:</b> Hit the + or follow button.</li><li><b>Share:</b> If this episode gave you a lift, please share it with someone who needs to hear it.</li></ul><p><br></p><p><b>Go forth and Make Shift Happen!</b> 🔥</p>]]></description>
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    <itunes:title>Katie Shive: Solving the Brand Identity Crisis</itunes:title>
    <title>Katie Shive: Solving the Brand Identity Crisis</title>
    <itunes:summary><![CDATA[In this episode of Talking Shift, Craig sits down with brand strategist Katie Shive to unpack the massive brand identity crisis hitting the mortgage and financial sectors. They break down why consumers are craving raw authenticity over polished corporate graphics, how to build a rock solid personal brand foundation, and the exact strategy needed to leverage AI without losing your humanity.  Talking Shift Insights   Information is no longer a competitive advantage; consumers can access data in...]]></itunes:summary>
    <description><![CDATA[<p><b>In this episode of Talking Shift, Craig sits down with brand strategist Katie Shive to unpack the massive brand identity crisis hitting the mortgage and financial sectors. They break down why consumers are craving raw authenticity over polished corporate graphics, how to build a rock solid personal brand foundation, and the exact strategy needed to leverage AI without losing your humanity.</b></p><p><b><br/>Talking Shift Insights<br/></b><br/></p><ul><li><b>Information is no longer a competitive advantage; consumers can access data instantly, meaning your credentials are just table stakes.</b></li><li><b>AI doesn’t capture raw human emotion, making small imperfections a trust signal in a world of deepfakes.</b></li><li><b>Stop trying to market to everyone; narrowing down your ideal client persona forces you to solve the specific midnight anxieties that keep your clients awake.</b></li><li><b>Vulnerable storytelling moves the needle faster than any sales pitch because people connect with people, not product. </b></li><li><b>AI will not replace you if you protect the relationship; let technology automate the transaction while you double down on real-life connections.</b></li></ul><p><b><br/>Today&apos;s Guest<br/></b><br/></p><p><b>Katie Shive: A premier brand strategist and AI integration expert tailored for the modern mortgage and real estate landscape. Known affectionately as the &quot;brand therapist,&quot; Katie helps her clients extract their unique origin stories to build a high-converting personal brand identity. </b></p><p><b>Connect with Katie on her socials and </b><a href='https://katieshive.com'><b>Katie Shive</b></a><b>.</b></p><ul><li><a href='https://www.linkedin.com/in/katieshive/'><b>LinkedIn</b></a></li><li><a href='https://www.instagram.com/heykatieshive/'><b>Instagram</b></a></li></ul><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></description>
    <content:encoded><![CDATA[<p><b>In this episode of Talking Shift, Craig sits down with brand strategist Katie Shive to unpack the massive brand identity crisis hitting the mortgage and financial sectors. They break down why consumers are craving raw authenticity over polished corporate graphics, how to build a rock solid personal brand foundation, and the exact strategy needed to leverage AI without losing your humanity.</b></p><p><b><br/>Talking Shift Insights<br/></b><br/></p><ul><li><b>Information is no longer a competitive advantage; consumers can access data instantly, meaning your credentials are just table stakes.</b></li><li><b>AI doesn’t capture raw human emotion, making small imperfections a trust signal in a world of deepfakes.</b></li><li><b>Stop trying to market to everyone; narrowing down your ideal client persona forces you to solve the specific midnight anxieties that keep your clients awake.</b></li><li><b>Vulnerable storytelling moves the needle faster than any sales pitch because people connect with people, not product. </b></li><li><b>AI will not replace you if you protect the relationship; let technology automate the transaction while you double down on real-life connections.</b></li></ul><p><b><br/>Today&apos;s Guest<br/></b><br/></p><p><b>Katie Shive: A premier brand strategist and AI integration expert tailored for the modern mortgage and real estate landscape. Known affectionately as the &quot;brand therapist,&quot; Katie helps her clients extract their unique origin stories to build a high-converting personal brand identity. </b></p><p><b>Connect with Katie on her socials and </b><a href='https://katieshive.com'><b>Katie Shive</b></a><b>.</b></p><ul><li><a href='https://www.linkedin.com/in/katieshive/'><b>LinkedIn</b></a></li><li><a href='https://www.instagram.com/heykatieshive/'><b>Instagram</b></a></li></ul><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></content:encoded>
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    <pubDate>Tue, 09 Jun 2026 08:00:00 -0400</pubDate>
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    <itunes:duration>2895</itunes:duration>
    <itunes:keywords>Talking Shift, Mortgage, success, leadership, mindset, neuroscience, brand identity, personal branding, artificial intelligence, client persona, authentic content, relationship marketing, storytelling.</itunes:keywords>
    <itunes:episode>16</itunes:episode>
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    <itunes:title>Jerrid Sebesta: Life Undeferred</itunes:title>
    <title>Jerrid Sebesta: Life Undeferred</title>
    <itunes:summary><![CDATA[Are you living a life true to yourself, or are you just playing the safe game of defense?   Former TV weatherman turned elite coach Jerrid Sebesta joins the conversation to discuss the terrifying yet liberating bridge from outward success to inward significance. We break down the "Flagpole Moment" where Jerrid fired himself from a high-paying career to stop living a life deferred and start living a life of significance.  This is a conversation about shifting your identity, finding h...]]></itunes:summary>
    <description><![CDATA[<p><b>Are you living a life true to yourself, or are you just playing the safe game of defense?  </b></p><p><b>Former TV weatherman turned elite coach Jerrid Sebesta joins the conversation to discuss the terrifying yet liberating bridge from outward success to inward significance. We break down the &quot;Flagpole Moment&quot; where Jerrid fired himself from a high-paying career to stop living a life deferred and start living a life of significance. </b></p><p><b>This is a conversation about shifting your identity, finding healing through messy action, and why radical surrender is a secret weapon for high achievers.</b></p><p><b><br/>Talking Shift Insights<br/></b><br/></p><ul><li><b>The Defense Trap: Most leaders aren&apos;t playing to win; they are playing defense against fear and scarcity.</b></li><li><b>Identity vs. Role: When you lose your job or your audience, who are you? Learn why your value must be internal, not external.</b></li><li><b>Messy Action: You don&apos;t need the whole roadmap to start; you just need to get in the arena and take the first step.</b></li><li><b>The Surrender Equation: Maximum Output + Maximum Surrender = Maximum Results.</b></li><li><b>Choreographed Chaos: Why your biggest professional &quot;dumpster fires&quot; are actually divine opportunities to increase your capacity to receive.</b></li><li><b>The &quot;Yeah, But&quot; Rule: How to identify the micro-excuses that are keeping your potential energy locked on the table.</b></li></ul><p><b><br/>Today&apos;s Guest<br/></b><br/></p><p><b>Jerrid Sebesta: A former TV personality and financial pro turned keynote speaker and elite coach, Jerrid is the bestselling author of </b><b><em>Life Undeferred</em></b><b>. He specializes in helping high-performance leaders transition from a &quot;success-only&quot; mindset to a life of deep impact and significance. 👉</b><a href='https://www.jerridsebesta.com'><b> JerridSebesta.com</b></a><b> 👉</b><a href='https://www.instagram.com/jerridsebesta'><b> Jerrid’s Instagram</b></a></p><p><b><br/>Resources mentioned<br/></b><br/></p><ul><li><b>Book: </b><a href='https://amzn.to/4tSm9lh'><b><em>Life Undeferred</em></b></a><b> by Jerrid Sebesta</b></li><li><b>Book: </b><b><em>The Gap and The Gain</em></b><b> by Dr. Benjamin Hardy</b></li><li><b>Event: LFG Energy and Society (Better Human Project)</b></li></ul><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></description>
    <content:encoded><![CDATA[<p><b>Are you living a life true to yourself, or are you just playing the safe game of defense?  </b></p><p><b>Former TV weatherman turned elite coach Jerrid Sebesta joins the conversation to discuss the terrifying yet liberating bridge from outward success to inward significance. We break down the &quot;Flagpole Moment&quot; where Jerrid fired himself from a high-paying career to stop living a life deferred and start living a life of significance. </b></p><p><b>This is a conversation about shifting your identity, finding healing through messy action, and why radical surrender is a secret weapon for high achievers.</b></p><p><b><br/>Talking Shift Insights<br/></b><br/></p><ul><li><b>The Defense Trap: Most leaders aren&apos;t playing to win; they are playing defense against fear and scarcity.</b></li><li><b>Identity vs. Role: When you lose your job or your audience, who are you? Learn why your value must be internal, not external.</b></li><li><b>Messy Action: You don&apos;t need the whole roadmap to start; you just need to get in the arena and take the first step.</b></li><li><b>The Surrender Equation: Maximum Output + Maximum Surrender = Maximum Results.</b></li><li><b>Choreographed Chaos: Why your biggest professional &quot;dumpster fires&quot; are actually divine opportunities to increase your capacity to receive.</b></li><li><b>The &quot;Yeah, But&quot; Rule: How to identify the micro-excuses that are keeping your potential energy locked on the table.</b></li></ul><p><b><br/>Today&apos;s Guest<br/></b><br/></p><p><b>Jerrid Sebesta: A former TV personality and financial pro turned keynote speaker and elite coach, Jerrid is the bestselling author of </b><b><em>Life Undeferred</em></b><b>. He specializes in helping high-performance leaders transition from a &quot;success-only&quot; mindset to a life of deep impact and significance. 👉</b><a href='https://www.jerridsebesta.com'><b> JerridSebesta.com</b></a><b> 👉</b><a href='https://www.instagram.com/jerridsebesta'><b> Jerrid’s Instagram</b></a></p><p><b><br/>Resources mentioned<br/></b><br/></p><ul><li><b>Book: </b><a href='https://amzn.to/4tSm9lh'><b><em>Life Undeferred</em></b></a><b> by Jerrid Sebesta</b></li><li><b>Book: </b><b><em>The Gap and The Gain</em></b><b> by Dr. Benjamin Hardy</b></li><li><b>Event: LFG Energy and Society (Better Human Project)</b></li></ul><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></content:encoded>
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    <pubDate>Tue, 21 Apr 2026 06:00:00 -0400</pubDate>
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    <itunes:keywords>Talking Shift, Mortgage, success, leadership, mindset, neuroscience, Jerrid Sebesta, Career Pivot, Identity Shift, Radical Surrender, Life Undeferred, Intentional Living, Resilience, Executive Coaching.</itunes:keywords>
    <itunes:episode>15</itunes:episode>
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    <itunes:title>John Murphy: Sage Leadership, Mindset Mastery, &amp; Quarterbacking Success</itunes:title>
    <title>John Murphy: Sage Leadership, Mindset Mastery, &amp; Quarterbacking Success</title>
    <itunes:summary><![CDATA[Your mind is the only thing you actually control—yet most of us let it drive us into the ditch. Stop living in fear and start leading from the soul. Former Notre Dame quarterback, sage leader, and change master John J. Murphy joins Craig to break down the physics of a winning mindset. They dive deep into why "hard work" is often a trap and how the Socratic method can disarm even the toughest boardroom. If you’re ready to delete the limiting programs running your life and find true "flow," thi...]]></itunes:summary>
    <description><![CDATA[<p><b>Your mind is the only thing you actually control—yet most of us let it drive us into the ditch. Stop living in fear and start leading from the soul.</b></p><p>Former Notre Dame quarterback, sage leader, and change master John J. Murphy joins Craig to break down the physics of a winning mindset. They dive deep into why &quot;hard work&quot; is often a trap and how the Socratic method can disarm even the toughest boardroom. If you’re ready to delete the limiting programs running your life and find true &quot;flow,&quot; this conversation is your playbook.</p><p><b>Inside this episode:<br/>•</b> Why “hard work” can actually slow you down<br/> • How the ego quietly controls your decisions<br/> • The power of asking instead of telling<br/> • Why most people solve symptoms, not real problems<br/> • And how subtracting creates more space for growth</p><p><b>Today&apos;s Guest</b></p><p><b>John Murphy: </b>A global authority on corporate culture and operational excellence, John is the author of over 20 books on leadership and a former Notre Dame quarterback. He specializes in helping Fortune 100 leaders and elite athletes reinvent themselves by integrating spiritual law with business physics.</p><p><b> 👉</b><a href='https://www.johnjmurphy.org'><b> John J. Murphy Official Website</b></a><b> <br/>👉</b><a href='https://www.linkedin.com/in/johnjmurphymystic/'><b> John’s LinkedIn</b></a></p><p><b>Resources mentioned</b></p><ul><li>Pulling Together by John J. Murphy</li><li>Beyond Doubt: Four Steps to Inner Peace by John J. Murphy</li><li>Reinvent Yourself: A Lesson in Personal Leadership by John J. Murphy</li><li>The Map of Consciousness by David Hawkins</li><li>The Biology of Belief by Bruce Lipton</li><li>Free Solo (Netflix Doc featuring Alex Honnold)</li></ul><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></description>
    <content:encoded><![CDATA[<p><b>Your mind is the only thing you actually control—yet most of us let it drive us into the ditch. Stop living in fear and start leading from the soul.</b></p><p>Former Notre Dame quarterback, sage leader, and change master John J. Murphy joins Craig to break down the physics of a winning mindset. They dive deep into why &quot;hard work&quot; is often a trap and how the Socratic method can disarm even the toughest boardroom. If you’re ready to delete the limiting programs running your life and find true &quot;flow,&quot; this conversation is your playbook.</p><p><b>Inside this episode:<br/>•</b> Why “hard work” can actually slow you down<br/> • How the ego quietly controls your decisions<br/> • The power of asking instead of telling<br/> • Why most people solve symptoms, not real problems<br/> • And how subtracting creates more space for growth</p><p><b>Today&apos;s Guest</b></p><p><b>John Murphy: </b>A global authority on corporate culture and operational excellence, John is the author of over 20 books on leadership and a former Notre Dame quarterback. He specializes in helping Fortune 100 leaders and elite athletes reinvent themselves by integrating spiritual law with business physics.</p><p><b> 👉</b><a href='https://www.johnjmurphy.org'><b> John J. Murphy Official Website</b></a><b> <br/>👉</b><a href='https://www.linkedin.com/in/johnjmurphymystic/'><b> John’s LinkedIn</b></a></p><p><b>Resources mentioned</b></p><ul><li>Pulling Together by John J. Murphy</li><li>Beyond Doubt: Four Steps to Inner Peace by John J. Murphy</li><li>Reinvent Yourself: A Lesson in Personal Leadership by John J. Murphy</li><li>The Map of Consciousness by David Hawkins</li><li>The Biology of Belief by Bruce Lipton</li><li>Free Solo (Netflix Doc featuring Alex Honnold)</li></ul><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></content:encoded>
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    <itunes:author>Craig Davis</itunes:author>
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    <pubDate>Tue, 07 Apr 2026 06:00:00 -0400</pubDate>
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    <itunes:duration>3821</itunes:duration>
    <itunes:keywords>Talking Shift, Mortgage, success, leadership, mindset, neuroscience, John Murphy, Socratic Method, Flow State, Emotional Intelligence, Root Cause Analysis, Peak Performance, Notre Dame.</itunes:keywords>
    <itunes:episode>14</itunes:episode>
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    <itunes:title>Joel Zeff: Killing Creative Zombies, Lead with Fun &amp; Passion</itunes:title>
    <title>Joel Zeff: Killing Creative Zombies, Lead with Fun &amp; Passion</title>
    <itunes:summary><![CDATA[If work feels like a grind, you’re making the wrong choice. It’s time to trade the corporate "supposed-to" for the "Ta-Da" mindset and fuel success with fun, inspiration, and confidence. Joel Zeff uses the fast-paced world of improv to show leaders how to handle constant disruption. By giving team members total ownership and "positive support," you move them from being "Creative Zombies" to passionate contributors. Shift focus from being the star of the show to helping others overcome their o...]]></itunes:summary>
    <description><![CDATA[<p><b>If work feels like a grind, you’re making the wrong choice. It’s time to trade the corporate &quot;supposed-to&quot; for the &quot;Ta-Da&quot; mindset and fuel success with fun, inspiration, and confidence.</b></p><p>Joel Zeff uses the fast-paced world of improv to show leaders how to handle constant disruption. By giving team members total ownership and &quot;positive support,&quot; you move them from being &quot;Creative Zombies&quot; to passionate contributors. Shift focus from being the star of the show to helping others overcome their obstacles and elevate success.</p><p><b>Talking Shift Episode Insights</b></p><ul><li><b>Fun is Fuel:</b> <br/>It isn&apos;t just about pizza parties; it&apos;s the energy that comes from solving problems, mentoring others, and hitting goals.</li><li><b>The Opportunity/Support Equation:</b> <br/>When you give people ownership and back them with positive support, passion becomes the natural byproduct.</li><li><b>Avoid the Creative Zombie:</b> <br/>If your team says, &quot;That’s how we’ve always done it,&quot; they are infected; innovation requires the openness to try and fail.</li><li><b>The &quot;Ta-Da&quot; Philosophy:</b> <br/>We celebrate every small move a toddler makes, yet we ignore adult wins. Start celebrating the small stuff to build confidence.</li><li><b>Lead for Success:</b> <br/>The most powerful question a leader can ask is: &quot;How do I help the people around me be successful?&quot;</li><li><b>The Magnet to the Compass:</b> <br/>Leaders aren&apos;t the compass. They are the magnet that pulls others forward. Hope is a strategy, and it’s a leader’s job to provide it, but it is not a tactic.</li></ul><p><b>Today&apos;s Guest:</b></p><p><b>Joel Zeff: A world-renowned keynote speaker, humorist, and author of </b><b><em>Make the Right Choice</em></b><b>. With over 2,500 stages under his belt, Joel uses his background in improv to help organizations break through barriers and find the &quot;chemistry of meaning.&quot;</b></p><p><b>👉</b><a href='https://www.joelzeff.com'><b>JoelZeff.com</b></a></p><p><b>👉</b><a href='https://calendly.com/url?q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fjoelzeff%2F&amp;user_uuid=c9189075-0874-4edf-8b53-de40db6985ae&amp;stage=1&amp;hmac=4b7263d988c6d0cd23d1f8083d1810867cd2f70a2aadac2edaffd0d05c4b5147'><b>Joel&apos;s LinkedIn</b></a></p><p><b>👉</b><a href='https://calendly.com/url?q=https%3A%2F%2Fwww.youtube.com%2Fuser%2Fjoelzeffcreative&amp;user_uuid=c9189075-0874-4edf-8b53-de40db6985ae&amp;stage=1&amp;hmac=7a0be14ea71ac295601dd4ec44db2762d553c762269c37eef23f0cf801352d7d'><b>Joel&apos;s YouTube</b></a></p><p><b>👉</b><a href='https://calendly.com/url?q=https%3A%2F%2Fwww.amazon.com%2FMake-Right-Choice-Passion-Elevate%2Fdp%2F1394278950%2Fref&amp;user_uuid=c9189075-0874-4edf-8b53-de40db6985ae&amp;stage=1&amp;hmac=2144868929a9e7cd0d6e2993f32ed7b41e6709e40b35c944f373049ad6b88d73'><b>Buy Joel&apos;s Book: Make the Right Choice</b></a></p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></description>
    <content:encoded><![CDATA[<p><b>If work feels like a grind, you’re making the wrong choice. It’s time to trade the corporate &quot;supposed-to&quot; for the &quot;Ta-Da&quot; mindset and fuel success with fun, inspiration, and confidence.</b></p><p>Joel Zeff uses the fast-paced world of improv to show leaders how to handle constant disruption. By giving team members total ownership and &quot;positive support,&quot; you move them from being &quot;Creative Zombies&quot; to passionate contributors. Shift focus from being the star of the show to helping others overcome their obstacles and elevate success.</p><p><b>Talking Shift Episode Insights</b></p><ul><li><b>Fun is Fuel:</b> <br/>It isn&apos;t just about pizza parties; it&apos;s the energy that comes from solving problems, mentoring others, and hitting goals.</li><li><b>The Opportunity/Support Equation:</b> <br/>When you give people ownership and back them with positive support, passion becomes the natural byproduct.</li><li><b>Avoid the Creative Zombie:</b> <br/>If your team says, &quot;That’s how we’ve always done it,&quot; they are infected; innovation requires the openness to try and fail.</li><li><b>The &quot;Ta-Da&quot; Philosophy:</b> <br/>We celebrate every small move a toddler makes, yet we ignore adult wins. Start celebrating the small stuff to build confidence.</li><li><b>Lead for Success:</b> <br/>The most powerful question a leader can ask is: &quot;How do I help the people around me be successful?&quot;</li><li><b>The Magnet to the Compass:</b> <br/>Leaders aren&apos;t the compass. They are the magnet that pulls others forward. Hope is a strategy, and it’s a leader’s job to provide it, but it is not a tactic.</li></ul><p><b>Today&apos;s Guest:</b></p><p><b>Joel Zeff: A world-renowned keynote speaker, humorist, and author of </b><b><em>Make the Right Choice</em></b><b>. With over 2,500 stages under his belt, Joel uses his background in improv to help organizations break through barriers and find the &quot;chemistry of meaning.&quot;</b></p><p><b>👉</b><a href='https://www.joelzeff.com'><b>JoelZeff.com</b></a></p><p><b>👉</b><a href='https://calendly.com/url?q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fjoelzeff%2F&amp;user_uuid=c9189075-0874-4edf-8b53-de40db6985ae&amp;stage=1&amp;hmac=4b7263d988c6d0cd23d1f8083d1810867cd2f70a2aadac2edaffd0d05c4b5147'><b>Joel&apos;s LinkedIn</b></a></p><p><b>👉</b><a href='https://calendly.com/url?q=https%3A%2F%2Fwww.youtube.com%2Fuser%2Fjoelzeffcreative&amp;user_uuid=c9189075-0874-4edf-8b53-de40db6985ae&amp;stage=1&amp;hmac=7a0be14ea71ac295601dd4ec44db2762d553c762269c37eef23f0cf801352d7d'><b>Joel&apos;s YouTube</b></a></p><p><b>👉</b><a href='https://calendly.com/url?q=https%3A%2F%2Fwww.amazon.com%2FMake-Right-Choice-Passion-Elevate%2Fdp%2F1394278950%2Fref&amp;user_uuid=c9189075-0874-4edf-8b53-de40db6985ae&amp;stage=1&amp;hmac=2144868929a9e7cd0d6e2993f32ed7b41e6709e40b35c944f373049ad6b88d73'><b>Buy Joel&apos;s Book: Make the Right Choice</b></a></p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></content:encoded>
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    <link>https://www.talkingshiftwithcraig.com</link>
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    <itunes:author>Craig Davis</itunes:author>
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    <pubDate>Tue, 17 Mar 2026 06:00:00 -0400</pubDate>
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    <itunes:duration>3110</itunes:duration>
    <itunes:keywords>fun, improv, teamwork, positive support, creativity, change management, organizational culture, success, Joel Zeff, success, leadership</itunes:keywords>
    <itunes:episode>13</itunes:episode>
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    <itunes:title>Brady Thomas: Build Referral Gravity, not Cold Calls</itunes:title>
    <title>Brady Thomas: Build Referral Gravity, not Cold Calls</title>
    <itunes:summary><![CDATA[Learn how Brady Thomas grew his Volume by 45% without Cold Calling. Stop being a "transaction taker" and start building Referral Gravity. Learn the exact framework Brady Thomas used to grow his business by 45% year over year and fund $180M in 2025 while the rest of the Mortgage industry was stuck with high interest rate fatigue. Brady Thomas breaks down how he went from transaction taker to value creator while also moving from California to Boston in a down market and growing his business sub...]]></itunes:summary>
    <description><![CDATA[<p><b>Learn how Brady Thomas grew his Volume by 45% without Cold Calling.</b></p><p>Stop being a &quot;transaction taker&quot; and start <b>building Referral Gravity.</b> Learn the exact framework Brady Thomas used to <b>grow his business by 45% </b>year over year and <b>fund</b> <b>$180M</b> in 2025 while the rest of the Mortgage industry was stuck with high interest rate fatigue.</p><p>Brady Thomas breaks down how he went from transaction taker to value creator while also moving from California to Boston in a down market and growing his business substantially.</p><p>This episode reveals his three pillars of Referral Gravity so you can stop chasing business and start attracting referrals: Transactional Clarity, Authority, and Operational Leverage. </p><p><b>If you want to rise above the grind and be the CEO of your business, this episode is your masterclass. </b></p><p><b>Talking Shift episode Insights:</b></p><p>Referral Partners don&apos;t refer people, they refer problems: <br/>Position yourself as the specific solution to their biggest headaches.</p><ul><li><b>Create your Niche in a commoditized Mortgage Industry: </b><br/>How to be seen by your Realtors so you are the exact person they refer.</li><li><b>Stop being impressive, start being relatable: </b><br/>People connect with your &quot;messy&quot; human moments, not polished posts.</li><li><b>Be the CEO of your Business: </b><br/>Stop being a product and start being the strategy that helps your clients and referral partners.</li></ul><p>00:00 Introduction to Brady Thomas and His Success</p><p>02:56 Falling Back in Love with the Business</p><p>06:08 The Shift from Transactional to Value-Based</p><p>08:57 Finding Your Voice in Content Creation</p><p>11:50 Building Trust Through Authenticity</p><p>15:06 The Long Game of Marketing and Connection</p><p>17:38 Leveraging AI and Insights for Growth</p><p>20:59 The Importance of Curiosity and Continuous Learning</p><p>29:48 The Importance of Personal Branding</p><p>33:38 Building Referral Gravity in Business</p><p>34:07 Understanding the Mortgage Landscape</p><p>38:34 Creating Clarity in Referrals</p><p>41:55 Establishing Authority and Thought Leadership</p><p>47:19 Operational Leverage for Sustainable Growth</p><p>50:18 Finding Purpose in Business</p><p><br/><b>Today&apos;s Guest:</b></p><p><b>Brady Thomas, Guest:</b> An elite producer and owner at LaSalle Mortgage who grew his business by 45% year-over-year in a down market. He is a master of digital branding and systems-driven growth, moving $180M in volume through building referral gravity, not cold calls.</p><p>👉<a href='https://www.instagram.com/peptalkmortgage/'>Brady’s Instagram</a></p><p>👉<a href='https://lasallemortgage.com/'>LaSalle Mortgage</a></p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></description>
    <content:encoded><![CDATA[<p><b>Learn how Brady Thomas grew his Volume by 45% without Cold Calling.</b></p><p>Stop being a &quot;transaction taker&quot; and start <b>building Referral Gravity.</b> Learn the exact framework Brady Thomas used to <b>grow his business by 45% </b>year over year and <b>fund</b> <b>$180M</b> in 2025 while the rest of the Mortgage industry was stuck with high interest rate fatigue.</p><p>Brady Thomas breaks down how he went from transaction taker to value creator while also moving from California to Boston in a down market and growing his business substantially.</p><p>This episode reveals his three pillars of Referral Gravity so you can stop chasing business and start attracting referrals: Transactional Clarity, Authority, and Operational Leverage. </p><p><b>If you want to rise above the grind and be the CEO of your business, this episode is your masterclass. </b></p><p><b>Talking Shift episode Insights:</b></p><p>Referral Partners don&apos;t refer people, they refer problems: <br/>Position yourself as the specific solution to their biggest headaches.</p><ul><li><b>Create your Niche in a commoditized Mortgage Industry: </b><br/>How to be seen by your Realtors so you are the exact person they refer.</li><li><b>Stop being impressive, start being relatable: </b><br/>People connect with your &quot;messy&quot; human moments, not polished posts.</li><li><b>Be the CEO of your Business: </b><br/>Stop being a product and start being the strategy that helps your clients and referral partners.</li></ul><p>00:00 Introduction to Brady Thomas and His Success</p><p>02:56 Falling Back in Love with the Business</p><p>06:08 The Shift from Transactional to Value-Based</p><p>08:57 Finding Your Voice in Content Creation</p><p>11:50 Building Trust Through Authenticity</p><p>15:06 The Long Game of Marketing and Connection</p><p>17:38 Leveraging AI and Insights for Growth</p><p>20:59 The Importance of Curiosity and Continuous Learning</p><p>29:48 The Importance of Personal Branding</p><p>33:38 Building Referral Gravity in Business</p><p>34:07 Understanding the Mortgage Landscape</p><p>38:34 Creating Clarity in Referrals</p><p>41:55 Establishing Authority and Thought Leadership</p><p>47:19 Operational Leverage for Sustainable Growth</p><p>50:18 Finding Purpose in Business</p><p><br/><b>Today&apos;s Guest:</b></p><p><b>Brady Thomas, Guest:</b> An elite producer and owner at LaSalle Mortgage who grew his business by 45% year-over-year in a down market. He is a master of digital branding and systems-driven growth, moving $180M in volume through building referral gravity, not cold calls.</p><p>👉<a href='https://www.instagram.com/peptalkmortgage/'>Brady’s Instagram</a></p><p>👉<a href='https://lasallemortgage.com/'>LaSalle Mortgage</a></p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></content:encoded>
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    <link>https://www.talkingshiftwithcraig.com</link>
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    <itunes:author>Craig Davis</itunes:author>
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    <pubDate>Tue, 03 Mar 2026 06:00:00 -0500</pubDate>
    <itunes:duration>3027</itunes:duration>
    <itunes:keywords>Craig Davis, Talking Shift, Brady Thomas, leadership, strategy, marketing, loan officer, realtor, mortgage, housing, social media, talking shift, mortgage advisor, executive, LaSalle Mortgage, East Bay Mortgage,  </itunes:keywords>
    <itunes:episode>12</itunes:episode>
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    <itunes:title>Eric Post: Elevating Humanity in the AI Era</itunes:title>
    <title>Eric Post: Elevating Humanity in the AI Era</title>
    <itunes:summary><![CDATA[The most sophisticated tech ever, AI, is now table stakes.  But AI is not the threat. On this episode of Talking Shift, Craig sits down with Eric Post, founder and CEO of Huzi.ai to get into the truth that many leaders are missing. The real disruption isn’t competitors using AI better than you. It’s the AI powered consumer who’s already informed, researched, and confident. Knowledge is no longer valuable when everyone has access to super intelligence. So what is the advantage? Humanity. ...]]></itunes:summary>
    <description><![CDATA[<p>The most sophisticated tech ever, AI, is now table stakes. <br/>But AI is not the threat.</p><p>On this episode of <b>Talking Shift</b>, Craig sits down with Eric Post, founder and CEO of <a href='http://Huzi.ai'>Huzi.ai</a> to get into the truth that many leaders are missing.</p><p>The real disruption isn’t competitors using AI better than you.</p><p>It’s the AI powered consumer who’s already informed, researched, and confident.</p><p>Knowledge is no longer valuable when everyone has access to super intelligence.</p><p>So what is the advantage?<br/>Humanity.<br/>Efficiency<br/>Leverage</p><p>Eric and Craig dig into the perspectives that help shape how to use AI so your humanity always remains forward, and connected to your clients:<br/> • Why knowledge is no longer your value<br/> • How the AI powered consumer is using AI instead of search<br/> • Why authority without humanity is forgettable<br/> • How leaders move from being “smart” to being trusted</p><p>AI is raising the bar, and it’s happening fast, faster than any technology in history.</p><p>The future belongs to those who know how to pair AI intelligence with human wisdom.</p><p>Listen in if you’re a CEO, a branch manager, a sales originator, or entrepreneur who wants to stay keep up with a world that’s changing fast.</p><p>And the great news, it’s not too late!</p><p>This conversation will break down the barriers of AI and get you excited about incorporating it into your business, and life.</p><p><br/>00:00 Introduction to AI and Humanity</p><p>01:42 The State of AI Development</p><p>05:12 The Shift from Search to Conversation</p><p>07:09 SEO vs. AEO and GEO</p><p>10:02 Building Authority in the AI Era</p><p>12:15 The Rise of Content and Niche Markets</p><p>16:23 The Race for Efficiency vs. Memorable Experiences</p><p>18:36 From Knowledge Workers to Wisdom Workers</p><p>24:39 Creating Human Connections in a Digital World</p><p>27:42 The Importance of Stillness in a Fast-Paced World</p><p>29:23 Finding Your Genius Zone</p><p>31:37 The Power of Human Connection</p><p>35:41 Personal Development Through Adversity</p><p>39:15 Embracing Immersion and Curiosity</p><p>41:27 The Birth of Who&apos;s He: Empowerment Through AI</p><p>47:26 Closing the Gaps in AI Understanding</p><p>54:40 The Future of AI and Humanity</p><p><br/>-AI is not making the industry easier; it&apos;s raising the bar.</p><p>-The biggest threat to industries is the AI-powered consumer.</p><p>-SEO is still important, but AEO and GEO are the future.</p><p>-Creating memorable experiences is key in a commoditized market.</p><p>-Human connection is essential in business and can be the difference between life and death.</p><p>-Curiosity and resourcefulness are vital skills in the AI era.</p><p>-AI can help individuals grow in ways they never thought possible.</p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></description>
    <content:encoded><![CDATA[<p>The most sophisticated tech ever, AI, is now table stakes. <br/>But AI is not the threat.</p><p>On this episode of <b>Talking Shift</b>, Craig sits down with Eric Post, founder and CEO of <a href='http://Huzi.ai'>Huzi.ai</a> to get into the truth that many leaders are missing.</p><p>The real disruption isn’t competitors using AI better than you.</p><p>It’s the AI powered consumer who’s already informed, researched, and confident.</p><p>Knowledge is no longer valuable when everyone has access to super intelligence.</p><p>So what is the advantage?<br/>Humanity.<br/>Efficiency<br/>Leverage</p><p>Eric and Craig dig into the perspectives that help shape how to use AI so your humanity always remains forward, and connected to your clients:<br/> • Why knowledge is no longer your value<br/> • How the AI powered consumer is using AI instead of search<br/> • Why authority without humanity is forgettable<br/> • How leaders move from being “smart” to being trusted</p><p>AI is raising the bar, and it’s happening fast, faster than any technology in history.</p><p>The future belongs to those who know how to pair AI intelligence with human wisdom.</p><p>Listen in if you’re a CEO, a branch manager, a sales originator, or entrepreneur who wants to stay keep up with a world that’s changing fast.</p><p>And the great news, it’s not too late!</p><p>This conversation will break down the barriers of AI and get you excited about incorporating it into your business, and life.</p><p><br/>00:00 Introduction to AI and Humanity</p><p>01:42 The State of AI Development</p><p>05:12 The Shift from Search to Conversation</p><p>07:09 SEO vs. AEO and GEO</p><p>10:02 Building Authority in the AI Era</p><p>12:15 The Rise of Content and Niche Markets</p><p>16:23 The Race for Efficiency vs. Memorable Experiences</p><p>18:36 From Knowledge Workers to Wisdom Workers</p><p>24:39 Creating Human Connections in a Digital World</p><p>27:42 The Importance of Stillness in a Fast-Paced World</p><p>29:23 Finding Your Genius Zone</p><p>31:37 The Power of Human Connection</p><p>35:41 Personal Development Through Adversity</p><p>39:15 Embracing Immersion and Curiosity</p><p>41:27 The Birth of Who&apos;s He: Empowerment Through AI</p><p>47:26 Closing the Gaps in AI Understanding</p><p>54:40 The Future of AI and Humanity</p><p><br/>-AI is not making the industry easier; it&apos;s raising the bar.</p><p>-The biggest threat to industries is the AI-powered consumer.</p><p>-SEO is still important, but AEO and GEO are the future.</p><p>-Creating memorable experiences is key in a commoditized market.</p><p>-Human connection is essential in business and can be the difference between life and death.</p><p>-Curiosity and resourcefulness are vital skills in the AI era.</p><p>-AI can help individuals grow in ways they never thought possible.</p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></content:encoded>
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    <link>https://www.talkingshiftwithcraig.com</link>
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    <itunes:author>Craig Davis</itunes:author>
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    <pubDate>Mon, 16 Feb 2026 10:10:19 -0500</pubDate>
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    <itunes:duration>3426</itunes:duration>
    <itunes:keywords>Craig Davis, Talking Shift, leadership, strategy, marketing, loan officer, realtor, mortgage, housing, social media, AI, recruiting, growth, mortgage advisor, executive, Humanity, Huzi </itunes:keywords>
    <itunes:episode>11</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>Dino Katsiametis: The Ethos of Success</itunes:title>
    <title>Dino Katsiametis: The Ethos of Success</title>
    <itunes:summary><![CDATA["Common sense is the one thing that trumps everything else.". Dino grew up in the restaurant business, learning at an early age that success isn't about complex algorithms, it's about being a good human, discipline, and crisscrossing cheese in the kitchen to save time when cooking in the restaurant. Today, as the CEO of Ethos Lending, he’s disrupting a multi-billion dollar Mortgage industry and building something Mortgage Advisors want to retire at. In this episode of Talking Shift, Craig and...]]></itunes:summary>
    <description><![CDATA[<p>&quot;Common sense is the one thing that trumps everything else.&quot;.</p><p>Dino grew up in the restaurant business, learning at an early age that success isn&apos;t about complex algorithms, it&apos;s about being a good human, discipline, and crisscrossing cheese in the kitchen to save time when cooking in the restaurant. Today, as the CEO of Ethos Lending, he’s disrupting a multi-billion dollar Mortgage industry and building something Mortgage Advisors want to retire at.</p><p>In this episode of <b>Talking Shift</b>, Craig and Dino dive deep into why the traditional mortgage model is outdated, how AI is driving impact, and why as an entrepreneur you have to “burn the boats” to build a legacy.</p><p><b>What you’ll learn in this episode:</b></p><ul><li><b>The &quot;Restaurant Rule&quot; for Business:</b> Why giving away a &quot;free drink&quot; was more powerful than anything else.</li><li><b>The M.U.M. Framework:</b> How to turn your book of business into a “Mortgages Under Management” asset that is helping Loan Officers retire when ready.</li><li><b>AI as a CEO Tool:</b> Why Dino wakes up at 4AM building an AI powerhouse to serve his business and increase the asset value of his Loan Officer’s Mortgages Under Management.</li><li><b>The Shift in Perspective:</b> Why your perspective is the only thing standing between you and a million-dollar year.</li></ul><p><b>Timestamps:</b></p><ul><li><b>00:00</b> – Who is Dino? The CEO with a different &quot;ethos&quot;.</li><li><b>06:47</b> – Lessons from the Greek restaurant: Counting change and crossing cheese.</li><li><b>09:20</b> – The &quot;Distraction&quot; Technique: Managing client anxiety.</li><li><b>17:01</b> – Why Dino stopped &quot;hunting&quot; for loans to build a legacy.</li><li><b>22:52</b> – Explaining M.U.M. (Mortgages Under Management) .</li><li><b>38:49</b> – Waking up at 4:00 AM for the AI revolution.</li><li><b>49:43</b> – The one word every leader needs: Perspective.</li></ul><p><b>ABOUT THE GUEST</b></p><p><b>Dino Katsiametis</b> is the CEO and Founder of Ethos Lending. With 28 years in the industry, Dino is a visionary leader focused on transforming loan officers into advisors. He is the pioneer of the MUM model and host of <br/>The Way<br/> podcast. </p><p>🌐 <a href='http://ethoslending.com'>Ethos Lending<br/></a>🌐 <a href='https://podcasts.apple.com/us/podcast/the-way-with-dino-katsiametis/id1775300814'>The Way Podcast</a> <br/>🌐 <a href='https://www.linkedin.com/in/dinokatsiametis/'>Dino&apos;s LinkedIn</a></p><p><b>ABOUT THE HOST</b></p><p><b>Craig Davis</b> is an Executive Coach, Keynote Speaker, and host of <br/>Talking Shift<br/>. A valued leader in the mortgage industry and cancer survivor, Craig helps high-performers get out of the grind, reduce stress, and succeed on purpose. </p><p>🌐<a href='http://www.coachcraigdavis.com'>Ascend Xperience<br/></a>🌐<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>Check out Talking Shift on all your favorite platforms.<br/>🎙️<a href='https://talkingshiftwithcraig.com'> </a><a href='http://talkingshiftwithcraig.com'>talkingshiftwithcraig.com</a><a href='https://talkingshiftwithcraig.com'><br/></a>👉 Apple | Spotify | YouTube</p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing.</p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></description>
    <content:encoded><![CDATA[<p>&quot;Common sense is the one thing that trumps everything else.&quot;.</p><p>Dino grew up in the restaurant business, learning at an early age that success isn&apos;t about complex algorithms, it&apos;s about being a good human, discipline, and crisscrossing cheese in the kitchen to save time when cooking in the restaurant. Today, as the CEO of Ethos Lending, he’s disrupting a multi-billion dollar Mortgage industry and building something Mortgage Advisors want to retire at.</p><p>In this episode of <b>Talking Shift</b>, Craig and Dino dive deep into why the traditional mortgage model is outdated, how AI is driving impact, and why as an entrepreneur you have to “burn the boats” to build a legacy.</p><p><b>What you’ll learn in this episode:</b></p><ul><li><b>The &quot;Restaurant Rule&quot; for Business:</b> Why giving away a &quot;free drink&quot; was more powerful than anything else.</li><li><b>The M.U.M. Framework:</b> How to turn your book of business into a “Mortgages Under Management” asset that is helping Loan Officers retire when ready.</li><li><b>AI as a CEO Tool:</b> Why Dino wakes up at 4AM building an AI powerhouse to serve his business and increase the asset value of his Loan Officer’s Mortgages Under Management.</li><li><b>The Shift in Perspective:</b> Why your perspective is the only thing standing between you and a million-dollar year.</li></ul><p><b>Timestamps:</b></p><ul><li><b>00:00</b> – Who is Dino? The CEO with a different &quot;ethos&quot;.</li><li><b>06:47</b> – Lessons from the Greek restaurant: Counting change and crossing cheese.</li><li><b>09:20</b> – The &quot;Distraction&quot; Technique: Managing client anxiety.</li><li><b>17:01</b> – Why Dino stopped &quot;hunting&quot; for loans to build a legacy.</li><li><b>22:52</b> – Explaining M.U.M. (Mortgages Under Management) .</li><li><b>38:49</b> – Waking up at 4:00 AM for the AI revolution.</li><li><b>49:43</b> – The one word every leader needs: Perspective.</li></ul><p><b>ABOUT THE GUEST</b></p><p><b>Dino Katsiametis</b> is the CEO and Founder of Ethos Lending. With 28 years in the industry, Dino is a visionary leader focused on transforming loan officers into advisors. He is the pioneer of the MUM model and host of <br/>The Way<br/> podcast. </p><p>🌐 <a href='http://ethoslending.com'>Ethos Lending<br/></a>🌐 <a href='https://podcasts.apple.com/us/podcast/the-way-with-dino-katsiametis/id1775300814'>The Way Podcast</a> <br/>🌐 <a href='https://www.linkedin.com/in/dinokatsiametis/'>Dino&apos;s LinkedIn</a></p><p><b>ABOUT THE HOST</b></p><p><b>Craig Davis</b> is an Executive Coach, Keynote Speaker, and host of <br/>Talking Shift<br/>. A valued leader in the mortgage industry and cancer survivor, Craig helps high-performers get out of the grind, reduce stress, and succeed on purpose. </p><p>🌐<a href='http://www.coachcraigdavis.com'>Ascend Xperience<br/></a>🌐<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>Check out Talking Shift on all your favorite platforms.<br/>🎙️<a href='https://talkingshiftwithcraig.com'> </a><a href='http://talkingshiftwithcraig.com'>talkingshiftwithcraig.com</a><a href='https://talkingshiftwithcraig.com'><br/></a>👉 Apple | Spotify | YouTube</p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing.</p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></content:encoded>
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    <link>https://www.talkingshiftwithcraig.com</link>
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    <itunes:author>Craig Davis</itunes:author>
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    <pubDate>Mon, 02 Feb 2026 19:33:55 -0500</pubDate>
    <itunes:duration>3149</itunes:duration>
    <itunes:keywords>Craig Davis, Talking Shift, leadership, strategy, marketing, loan officer, realtor, mortgage, housing, social media, AI, recruiting, growth, mortgage advisor, executive,  </itunes:keywords>
    <itunes:episode>10</itunes:episode>
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  <item>
    <itunes:title>Michelle Berman-Mikel: The Black Line</itunes:title>
    <title>Michelle Berman-Mikel: The Black Line</title>
    <itunes:summary><![CDATA[Most people are seeking motivation to succeed.  But that is not the answer to success. On this episode of Talking Shift, Michelle Berman-Mikel and Craig Davis dig into how to drive momentum when the motivation wears off.  It’s not hacking into social media algorithms, going viral, or just using AI.  It is one intentional action.  Done daily.  No excuses.  It’s your “Your Black Line.” Michelle shares how committing to a single daily prospecting habit led to 38 per...]]></itunes:summary>
    <description><![CDATA[<p>Most people are seeking motivation to succeed. </p><p>But that is not the answer to success.</p><p>On this episode of Talking Shift, Michelle Berman-Mikel and Craig Davis dig into how to drive momentum when the motivation wears off. </p><p>It’s not hacking into social media algorithms, going viral, or just using AI. </p><p>It is one intentional action. </p><p>Done daily. </p><p>No excuses. </p><p>It’s your “Your Black Line.”</p><p>Michelle shares how committing to a single daily prospecting habit led to 38 percent year-over-year growth in her business; even amidst personal loss and being stuck. It was going back to her Black Line.</p><p>This conversation is about leadership, entrepreneurship, prospecting successfully, and doing the work.</p><p>If you&apos;re not prospecting then your calendar isn’t filling up, your pipeline becomes unpredictable, and your business stagnates. </p><p>This episode will show you about the Black Line that builds success and how to prospect successfully on social media, leverage relationships, and grow your business. </p><p>When you listen to the full episode, and ask yourself one honest question:</p><p>What is the one thing you must do every day to move your business forward?</p><p>00:00 Introduction and Excitement for the Book</p><p>02:58 Reflecting on Growth and Achievements</p><p>05:46 The Impact of Personal Challenges on Professional Growth</p><p>08:57 The Black Line Concept: Origin and Meaning</p><p>12:03 Discipline vs. Motivation in Achieving Success</p><p>15:04 The Importance of Consistency and Focus</p><p>17:47 Leveraging Relationships for Business Growth</p><p>20:48 The Methodology Behind Prospecting Success</p><p>23:59 Building Genuine Relationships Through Prospecting</p><p>28:16 The Entrepreneurial Spirit and Calendar Management</p><p>30:36 Building Authentic Social Presence</p><p>33:10 Challenging the Algorithm Obsession</p><p>35:12 The Importance of Movement and Discipline</p><p>37:43 Identity and Leadership as a Black Line</p><p>40:01 Defining Your Daily Discipline</p><p>42:41 Setting Boundaries for Personal and Professional Growth</p><p>About the Hosts</p><p><b>Michelle Berman-Mikel | Speaker, Author &amp; Podcast Host</b></p><p>Michelle Berman-Mikel is a nationally recognized keynote speaker, author of <br/>The Black Line<br/>, and founder of Berman Media PD. Creator of <b>Beyond The Method™</b>, she helps entrepreneurs, mortgage, and real estate professionals turn social media into a powerful prospecting tool—focused on connection, credibility, and real business growth. She also hosts <br/>The Coffee &amp; Questions<br/> podcast, interviewing top leaders on high performance and strategy.</p><p><br/><b>Craig Davis | Executive Coach, Keynote Speaker &amp; Host of Talking Shift</b></p><p>Craig Davis is an Executive Coach, Keynote Speaker, and host of the <br/>Talking Shift<br/> podcast, helping busy leaders escape the grind and achieve more with less stress. With 20+ years of experience spanning sales to executive leadership in the mortgage industry, Craig is known for practical strategy, authentic leadership, and real-world results. A cancer survivor and reinvention expert, he brings honesty, humor, and purpose to leadership—because real growth isn’t unicorns and rainbows, it’s making meaningful shifts that matter.</p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></description>
    <content:encoded><![CDATA[<p>Most people are seeking motivation to succeed. </p><p>But that is not the answer to success.</p><p>On this episode of Talking Shift, Michelle Berman-Mikel and Craig Davis dig into how to drive momentum when the motivation wears off. </p><p>It’s not hacking into social media algorithms, going viral, or just using AI. </p><p>It is one intentional action. </p><p>Done daily. </p><p>No excuses. </p><p>It’s your “Your Black Line.”</p><p>Michelle shares how committing to a single daily prospecting habit led to 38 percent year-over-year growth in her business; even amidst personal loss and being stuck. It was going back to her Black Line.</p><p>This conversation is about leadership, entrepreneurship, prospecting successfully, and doing the work.</p><p>If you&apos;re not prospecting then your calendar isn’t filling up, your pipeline becomes unpredictable, and your business stagnates. </p><p>This episode will show you about the Black Line that builds success and how to prospect successfully on social media, leverage relationships, and grow your business. </p><p>When you listen to the full episode, and ask yourself one honest question:</p><p>What is the one thing you must do every day to move your business forward?</p><p>00:00 Introduction and Excitement for the Book</p><p>02:58 Reflecting on Growth and Achievements</p><p>05:46 The Impact of Personal Challenges on Professional Growth</p><p>08:57 The Black Line Concept: Origin and Meaning</p><p>12:03 Discipline vs. Motivation in Achieving Success</p><p>15:04 The Importance of Consistency and Focus</p><p>17:47 Leveraging Relationships for Business Growth</p><p>20:48 The Methodology Behind Prospecting Success</p><p>23:59 Building Genuine Relationships Through Prospecting</p><p>28:16 The Entrepreneurial Spirit and Calendar Management</p><p>30:36 Building Authentic Social Presence</p><p>33:10 Challenging the Algorithm Obsession</p><p>35:12 The Importance of Movement and Discipline</p><p>37:43 Identity and Leadership as a Black Line</p><p>40:01 Defining Your Daily Discipline</p><p>42:41 Setting Boundaries for Personal and Professional Growth</p><p>About the Hosts</p><p><b>Michelle Berman-Mikel | Speaker, Author &amp; Podcast Host</b></p><p>Michelle Berman-Mikel is a nationally recognized keynote speaker, author of <br/>The Black Line<br/>, and founder of Berman Media PD. Creator of <b>Beyond The Method™</b>, she helps entrepreneurs, mortgage, and real estate professionals turn social media into a powerful prospecting tool—focused on connection, credibility, and real business growth. She also hosts <br/>The Coffee &amp; Questions<br/> podcast, interviewing top leaders on high performance and strategy.</p><p><br/><b>Craig Davis | Executive Coach, Keynote Speaker &amp; Host of Talking Shift</b></p><p>Craig Davis is an Executive Coach, Keynote Speaker, and host of the <br/>Talking Shift<br/> podcast, helping busy leaders escape the grind and achieve more with less stress. With 20+ years of experience spanning sales to executive leadership in the mortgage industry, Craig is known for practical strategy, authentic leadership, and real-world results. A cancer survivor and reinvention expert, he brings honesty, humor, and purpose to leadership—because real growth isn’t unicorns and rainbows, it’s making meaningful shifts that matter.</p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2599671/episodes/18766654-michelle-berman-mikel-the-black-line.mp3" length="33222544" type="audio/mpeg" />
    <link>https://www.talkingshiftwithcraig.com</link>
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    <itunes:author>Craig Davis</itunes:author>
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    <pubDate>Mon, 19 Jan 2026 14:17:14 -0500</pubDate>
    <itunes:duration>2823</itunes:duration>
    <itunes:keywords>Craig Davis, Talking Shift, leadership, growth, recruiting, prospecting, social media, strategy, marketing, loan officer, realtor, mortgage, housing, social media, AI, recruiting, growth, mortgage advisor, executive,  </itunes:keywords>
    <itunes:episode>9</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Ken Perry’s Genius Zone: AI, Entrepreneurship, &amp; ADHD</itunes:title>
    <title>Ken Perry’s Genius Zone: AI, Entrepreneurship, &amp; ADHD</title>
    <itunes:summary><![CDATA[Ken Perry joins Craig Davis for a conversation that goes far beyond business. We dive into the early moments that shaped his path, the bold decision to walk away from a successful career as an AE, and the drive that pushed him to build Knowledge Coop from the ground up. Ken breaks down the mindset behind taking risks, the importance of knowing your strengths, and how he has harnessed his super power of connecting deep research with humor as a foundation to helping the good guys win in Mortgag...]]></itunes:summary>
    <description><![CDATA[<p>Ken Perry joins Craig Davis for a conversation that goes far beyond business. We dive into the early moments that shaped his path, the bold decision to walk away from a successful career as an AE, and the drive that pushed him to build Knowledge Coop from the ground up. Ken breaks down the mindset behind taking risks, the importance of knowing your strengths, and how he has harnessed his super power of connecting deep research with humor as a foundation to helping the good guys win in Mortgage.</p><p>Ken and Craig Talk Shift about leadership, developments in AI, ADHD, and entrepreneurship. Ken shares stories from the mortgage industry, the challenges he saw years ago and how those experiences shaped his mission to impact the Mortgage Industry.</p><p>This episode is packed with insight and humor. If you’re growing a business, leading a team or finding your next move, this conversation will fire you up. Check it out and let’s Talk Shift!</p><p>00:00 Introduction to Ken Perry and His Journey</p><p>05:57 The Entrepreneurial Mindset and Growth</p><p>11:43 The Importance of Finding Your Genius Zone</p><p>17:12 Navigating the Risks of AI</p><p>32:31 Exploring AI Tools and Their Evolution</p><p>38:08 The Importance of Authenticity in AI</p><p>43:36 Navigating Authority vs. Authenticity in AI</p><p>49:47The Future of AI and Its Societal Impact</p><p><br/>Talking Shift is on all your favorite platforms:<br/>🎙️<a href='https://talkingshiftwithcraig.com'> </a><a href='http://talkingshiftwithcraig.com'>talkingshiftwithcraig.com</a><a href='https://talkingshiftwithcraig.com'><br/></a>👉 @Apple: <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>https://podcasts.apple.com/us/podcast/talking-shift/id1835827708</a> <br/>👉 @Spotify: <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863</a> <br/>👉 @YouTube:<a href='https://lnkd.in/gHFUYj8M'> </a><a href='https://www.youtube.com/@TalkingShiftwithcraig'>https://www.youtube.com/@TalkingShiftwithcraig</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing.</p><p><br/></p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></description>
    <content:encoded><![CDATA[<p>Ken Perry joins Craig Davis for a conversation that goes far beyond business. We dive into the early moments that shaped his path, the bold decision to walk away from a successful career as an AE, and the drive that pushed him to build Knowledge Coop from the ground up. Ken breaks down the mindset behind taking risks, the importance of knowing your strengths, and how he has harnessed his super power of connecting deep research with humor as a foundation to helping the good guys win in Mortgage.</p><p>Ken and Craig Talk Shift about leadership, developments in AI, ADHD, and entrepreneurship. Ken shares stories from the mortgage industry, the challenges he saw years ago and how those experiences shaped his mission to impact the Mortgage Industry.</p><p>This episode is packed with insight and humor. If you’re growing a business, leading a team or finding your next move, this conversation will fire you up. Check it out and let’s Talk Shift!</p><p>00:00 Introduction to Ken Perry and His Journey</p><p>05:57 The Entrepreneurial Mindset and Growth</p><p>11:43 The Importance of Finding Your Genius Zone</p><p>17:12 Navigating the Risks of AI</p><p>32:31 Exploring AI Tools and Their Evolution</p><p>38:08 The Importance of Authenticity in AI</p><p>43:36 Navigating Authority vs. Authenticity in AI</p><p>49:47The Future of AI and Its Societal Impact</p><p><br/>Talking Shift is on all your favorite platforms:<br/>🎙️<a href='https://talkingshiftwithcraig.com'> </a><a href='http://talkingshiftwithcraig.com'>talkingshiftwithcraig.com</a><a href='https://talkingshiftwithcraig.com'><br/></a>👉 @Apple: <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>https://podcasts.apple.com/us/podcast/talking-shift/id1835827708</a> <br/>👉 @Spotify: <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863</a> <br/>👉 @YouTube:<a href='https://lnkd.in/gHFUYj8M'> </a><a href='https://www.youtube.com/@TalkingShiftwithcraig'>https://www.youtube.com/@TalkingShiftwithcraig</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing.</p><p><br/></p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2599671/episodes/18766655-ken-perry-s-genius-zone-ai-entrepreneurship-adhd.mp3" length="37240564" type="audio/mpeg" />
    <link>https://www.talkingshiftwithcraig.com</link>
    <itunes:image href="https://storage.buzzsprout.com/u05a0aw7kl8yv1evgj6nw957m73b?.jpg" />
    <itunes:author>Craig Davis</itunes:author>
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    <pubDate>Wed, 17 Dec 2025 09:00:00 -0500</pubDate>
    <itunes:duration>3410</itunes:duration>
    <itunes:keywords>Craig Davis, Talking Shift, leadership, strategy, marketing, loan officer, realtor, mortgage, housing, social media, AI, recruiting, growth, mortgage advisor, executive,  ADHD, Purpose</itunes:keywords>
    <itunes:episode>8</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>Shelley Leonard &amp; Greg Holmes, Xactus.The Credit Shift: The Truth, The Strategies, The Win.</itunes:title>
    <title>Shelley Leonard &amp; Greg Holmes, Xactus.The Credit Shift: The Truth, The Strategies, The Win.</title>
    <itunes:summary><![CDATA[What is happening in the Credit Reporting market with the changing models, pricing, and how can this become an opportunity for lenders? Jump into this episode and find out! Welcome to another episode of Talking Shift with Craig. In this conversation, Craig Davis sits down with Shelley Leonard, CEO of Xactus, and Greg Holmes, Chief Revenue Officer of Xactus. They take us inside the shifts in the mortgage and credit space, especially with the new FICO direct model hitting the market fast. ...]]></itunes:summary>
    <description><![CDATA[<p>What is happening in the Credit Reporting market with the changing models, pricing, and how can this become an opportunity for lenders? Jump into this episode and find out!</p><p>Welcome to another episode of Talking Shift with Craig. In this conversation, Craig Davis sits down with Shelley Leonard, CEO of Xactus, and Greg Holmes, Chief Revenue Officer of Xactus. They take us inside the shifts in the mortgage and credit space, especially with the new FICO direct model hitting the market fast. </p><p>This episode brings much needed clarity for originators and leaders throughout the mortgage and housing industry given the industry shifts, FICO direct model, Vantage score, and much more. Shelley and Greg give a clear breakdown of the new credit reporting landscape and what FICO direct really means, why costs are changing, and how Xactus is delivering strategies to increase flexibility and the borrower experience, giving their clients a competitive edge. </p><p><b>Summary</b><br/>Shelley and Greg talk about why lenders need more choices and how that ultimately will benefit the consumer. They explain how the direct model increases flexibility and competition, and with data insights, there is opportunity to increase the borrower experience. </p><p><b>Key Takeaways</b><br/>• We feel responsible for giving lenders every option they need.<br/>• One size does not fit all.<br/>• Competition and flexibility keep the market healthy.<br/>• Lenders can compete more effectively with more choices.<br/>• Diversity in needs requires diversity in solutions.<br/>• Competition pushes innovation.<br/>• Flexibility drives satisfaction and stronger performance.</p><p><b>Chapters</b><br/>00:00 Introduction to Xactus and Industry Challenges<br/>02:13 Understanding the Current Credit Landscape<br/>05:46 The Credit Reporting Ecosystem Explained<br/>11:09 FICO Direct Model. What It Means<br/>13:20 Cost Implications of the New FICO Model<br/>17:35 Navigating Competition and Market Changes<br/>21:13 Xactus and the Future of Flexibility<br/>24:00 Leading Through Change<br/>29:57 Strategic Insights for Lenders<br/>35:27 Turning Change Into Opportunity<br/>42:06 The Future of Credit and Technology</p><p>Talking Shift is on all your favorite platforms:<br/>🎙️<a href='https://talkingshiftwithcraig.com'> </a><a href='http://talkingshiftwithcraig.com'>talkingshiftwithcraig.com</a><a href='https://talkingshiftwithcraig.com'><br/></a>👉 @Apple: <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>https://podcasts.apple.com/us/podcast/talking-shift/id1835827708</a> <br/>👉 @Spotify: <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863</a> <br/>👉 @YouTube:<a href='https://lnkd.in/gHFUYj8M'> </a><a href='https://www.youtube.com/@TalkingShiftwithcraig'>https://www.youtube.com/@TalkingShiftwithcraig</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing.</p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></description>
    <content:encoded><![CDATA[<p>What is happening in the Credit Reporting market with the changing models, pricing, and how can this become an opportunity for lenders? Jump into this episode and find out!</p><p>Welcome to another episode of Talking Shift with Craig. In this conversation, Craig Davis sits down with Shelley Leonard, CEO of Xactus, and Greg Holmes, Chief Revenue Officer of Xactus. They take us inside the shifts in the mortgage and credit space, especially with the new FICO direct model hitting the market fast. </p><p>This episode brings much needed clarity for originators and leaders throughout the mortgage and housing industry given the industry shifts, FICO direct model, Vantage score, and much more. Shelley and Greg give a clear breakdown of the new credit reporting landscape and what FICO direct really means, why costs are changing, and how Xactus is delivering strategies to increase flexibility and the borrower experience, giving their clients a competitive edge. </p><p><b>Summary</b><br/>Shelley and Greg talk about why lenders need more choices and how that ultimately will benefit the consumer. They explain how the direct model increases flexibility and competition, and with data insights, there is opportunity to increase the borrower experience. </p><p><b>Key Takeaways</b><br/>• We feel responsible for giving lenders every option they need.<br/>• One size does not fit all.<br/>• Competition and flexibility keep the market healthy.<br/>• Lenders can compete more effectively with more choices.<br/>• Diversity in needs requires diversity in solutions.<br/>• Competition pushes innovation.<br/>• Flexibility drives satisfaction and stronger performance.</p><p><b>Chapters</b><br/>00:00 Introduction to Xactus and Industry Challenges<br/>02:13 Understanding the Current Credit Landscape<br/>05:46 The Credit Reporting Ecosystem Explained<br/>11:09 FICO Direct Model. What It Means<br/>13:20 Cost Implications of the New FICO Model<br/>17:35 Navigating Competition and Market Changes<br/>21:13 Xactus and the Future of Flexibility<br/>24:00 Leading Through Change<br/>29:57 Strategic Insights for Lenders<br/>35:27 Turning Change Into Opportunity<br/>42:06 The Future of Credit and Technology</p><p>Talking Shift is on all your favorite platforms:<br/>🎙️<a href='https://talkingshiftwithcraig.com'> </a><a href='http://talkingshiftwithcraig.com'>talkingshiftwithcraig.com</a><a href='https://talkingshiftwithcraig.com'><br/></a>👉 @Apple: <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>https://podcasts.apple.com/us/podcast/talking-shift/id1835827708</a> <br/>👉 @Spotify: <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863</a> <br/>👉 @YouTube:<a href='https://lnkd.in/gHFUYj8M'> </a><a href='https://www.youtube.com/@TalkingShiftwithcraig'>https://www.youtube.com/@TalkingShiftwithcraig</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing.</p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2599671/episodes/18766656-shelley-leonard-greg-holmes-xactus-the-credit-shift-the-truth-the-strategies-the-win.mp3" length="31596015" type="audio/mpeg" />
    <link>https://www.talkingshiftwithcraig.com</link>
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    <itunes:author>Craig Davis</itunes:author>
    <guid isPermaLink="false">93e93755-fced-4855-8c84-9b77cc85ec89</guid>
    <pubDate>Mon, 08 Dec 2025 10:30:43 -0500</pubDate>
    <itunes:duration>2532</itunes:duration>
    <itunes:keywords>Craig Davis, Talking Shift, credit, Xactus, FICO, leadership, strategy, marketing, loan officer, realtor, mortgage, housing, social media, AI, recruiting, growth, mortgage advisor, executive,  </itunes:keywords>
    <itunes:episode>7</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Rene Godefroy, Resilience from Haiti to the National Stage.</itunes:title>
    <title>Rene Godefroy, Resilience from Haiti to the National Stage.</title>
    <itunes:summary><![CDATA[Rene Godefroy Resilience from Haiti to the National Stage This episode is something special. I sat down with my guest Rene Godefroy, a man whose story defines resilience, vision, and the power of declaring your destiny before anyone else believes in it. From the villages of Haiti to speaking on national stages, his journey is a reminder that you never have to wait for permission to pursue the life you were created for. We begin with Rene's story as he was left behind in his Haitian village at...]]></itunes:summary>
    <description><![CDATA[<p><b>Rene Godefroy Resilience from Haiti to the National Stage</b></p><p>This episode is something special. I sat down with my guest Rene Godefroy, a man whose story defines resilience, vision, and the power of declaring your destiny before anyone else believes in it. From the villages of Haiti to speaking on national stages, his journey is a reminder that you never have to wait for permission to pursue the life you were created for.</p><p>We begin with Rene&apos;s story as he was left behind in his Haitian village at nine months old. Rene opens up about how relationships shaped his resilience, how Port au Prince transformed his path, and how dreaming of America lit a fire that carried him into purpose. Learn about the power of mindset, belief, gratitude, and resilience.</p><p>This conversation is raw, empowering, and deeply human. If you’ve ever questioned your worth, your dreams, or your ability to rise above your circumstances, this episode will meet you exactly where you are.</p><p><b>Key Takeaways</b><br/>I am not waiting for people’s permission<br/>Declare what you want boldly<br/>Mindset is the foundation of every success story<br/>Resilience helps you rise after every setback<br/>Goal setting is the roadmap to momentum<br/>Empower yourself to take action<br/>Confidence begins within you<br/>Break free from the permission mentality<br/>Your vision creates your direction</p><p><b>Chapters</b></p><p>00:00 Introduction to a Powerful Journey</p><p>02:47 The Impact of Abandonment</p><p>08:47 Resilience and the Role of Relationships</p><p>18:47 A New Life in Port-au-Prince</p><p>32:50 Dreaming of America and the Power of Vision</p><p>34:56 Seizing Opportunities in Unexpected Situations</p><p>37:08 Mindset and Manifestation: Creating Your Reality</p><p>39:53 The Journey of an Immigrant: Overcoming Challenges</p><p>45:38 Resilience and the Power of Positive Influence</p><p>48:13 The Importance of Sharing Your Story</p><p>59:18 The Gift of Sharing: Purpose and Impact</p><p><br/><b>Shout Outs:</b></p><ul><li><a href='https://www.renegodefroy.com'>https://www.renegodefroy.com</a></li><li><a href='https://www.linkedin.com/in/renegodefroy/'>https://www.linkedin.com/in/renegodefroy/</a> </li></ul><p>Talking Shift is on all your favorite platforms:<br/>🎙️<a href='https://talkingshiftwithcraig.com'> </a><a href='http://talkingshiftwithcraig.com'>talkingshiftwithcraig.com</a><a href='https://talkingshiftwithcraig.com'><br/></a>👉 @Apple: <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>https://podcasts.apple.com/us/podcast/talking-shift/id1835827708</a> <br/>👉 @Spotify: <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863</a> <br/>👉 @YouTube:<a href='https://lnkd.in/gHFUYj8M'> </a><a href='https://www.youtube.com/@TalkingShiftwithcraig'>https://www.youtube.com/@TalkingShiftwithcraig</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing.</p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></description>
    <content:encoded><![CDATA[<p><b>Rene Godefroy Resilience from Haiti to the National Stage</b></p><p>This episode is something special. I sat down with my guest Rene Godefroy, a man whose story defines resilience, vision, and the power of declaring your destiny before anyone else believes in it. From the villages of Haiti to speaking on national stages, his journey is a reminder that you never have to wait for permission to pursue the life you were created for.</p><p>We begin with Rene&apos;s story as he was left behind in his Haitian village at nine months old. Rene opens up about how relationships shaped his resilience, how Port au Prince transformed his path, and how dreaming of America lit a fire that carried him into purpose. Learn about the power of mindset, belief, gratitude, and resilience.</p><p>This conversation is raw, empowering, and deeply human. If you’ve ever questioned your worth, your dreams, or your ability to rise above your circumstances, this episode will meet you exactly where you are.</p><p><b>Key Takeaways</b><br/>I am not waiting for people’s permission<br/>Declare what you want boldly<br/>Mindset is the foundation of every success story<br/>Resilience helps you rise after every setback<br/>Goal setting is the roadmap to momentum<br/>Empower yourself to take action<br/>Confidence begins within you<br/>Break free from the permission mentality<br/>Your vision creates your direction</p><p><b>Chapters</b></p><p>00:00 Introduction to a Powerful Journey</p><p>02:47 The Impact of Abandonment</p><p>08:47 Resilience and the Role of Relationships</p><p>18:47 A New Life in Port-au-Prince</p><p>32:50 Dreaming of America and the Power of Vision</p><p>34:56 Seizing Opportunities in Unexpected Situations</p><p>37:08 Mindset and Manifestation: Creating Your Reality</p><p>39:53 The Journey of an Immigrant: Overcoming Challenges</p><p>45:38 Resilience and the Power of Positive Influence</p><p>48:13 The Importance of Sharing Your Story</p><p>59:18 The Gift of Sharing: Purpose and Impact</p><p><br/><b>Shout Outs:</b></p><ul><li><a href='https://www.renegodefroy.com'>https://www.renegodefroy.com</a></li><li><a href='https://www.linkedin.com/in/renegodefroy/'>https://www.linkedin.com/in/renegodefroy/</a> </li></ul><p>Talking Shift is on all your favorite platforms:<br/>🎙️<a href='https://talkingshiftwithcraig.com'> </a><a href='http://talkingshiftwithcraig.com'>talkingshiftwithcraig.com</a><a href='https://talkingshiftwithcraig.com'><br/></a>👉 @Apple: <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>https://podcasts.apple.com/us/podcast/talking-shift/id1835827708</a> <br/>👉 @Spotify: <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863</a> <br/>👉 @YouTube:<a href='https://lnkd.in/gHFUYj8M'> </a><a href='https://www.youtube.com/@TalkingShiftwithcraig'>https://www.youtube.com/@TalkingShiftwithcraig</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing.</p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></content:encoded>
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    <link>https://www.talkingshiftwithcraig.com</link>
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    <itunes:author>Craig Davis</itunes:author>
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    <pubDate>Fri, 21 Nov 2025 18:07:44 -0500</pubDate>
    <itunes:duration>3921</itunes:duration>
    <itunes:keywords>Craig Davis, Talking Shift, leadership, strategy, marketing, resilience, mindset, obstacles, speaking, keynote</itunes:keywords>
    <itunes:episode>6</itunes:episode>
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  <item>
    <itunes:title>Abdel Khawatmi, The Mortgage Gorilla: Crushing the Mortgage Business</itunes:title>
    <title>Abdel Khawatmi, The Mortgage Gorilla: Crushing the Mortgage Business</title>
    <itunes:summary><![CDATA[If you are a mortgage professional looking to adapt and thrive, this is a must-listen episode. It's published and ready for you now!  Join Craig Davis and the legendary Abdel Khawatmi (aka The Mortgage Gorilla) as they dig into the fast-moving landscape of the mortgage industry and how successful leaders are balancing education, technology, and human connection to build success. Abdel shares his powerful, client-first strategies for integrating AI and building systems-based origination t...]]></itunes:summary>
    <description><![CDATA[<p>If you are a mortgage professional looking to adapt and thrive, this is a must-listen episode. <b>It&apos;s published and ready for you now! </b></p><p>Join Craig Davis and the legendary Abdel Khawatmi (aka <b>The Mortgage Gorilla</b>) as they dig into the fast-moving landscape of the mortgage industry and how successful leaders are balancing <b>education, technology, and human connection</b> to build success.</p><p>Abdel shares his powerful, client-first strategies for integrating AI and building systems-based origination that always prioritizes the client relationship. This episode provides a roadmap for professionals ready to adapt, automate, and act.</p><p>Key Takeaways from The Mortgage Gorilla:</p><ul><li>The leaders who are crushing it are <b>adapting, automating, and acting.</b></li><li>Education leads first in building client relationships.</li><li>Integrating AI enhances efficiency and reduces costs, but must be balanced with personal touch.</li><li>Understanding the client&apos;s &apos;why&apos; is key to building lasting relationships.</li></ul><p>Jump to Specific Topics:</p><p>00:00 Introduction to the Mortgage Gorilla</p><p>01:11 Insights from the Sales Mastery Conference</p><p>03:32 Adapting to Change in the Mortgage Industry</p><p>06:53 Building Relationships and Communication</p><p>10:22 The Importance of Human Connection</p><p>12:11 Time Management and Team Structure</p><p>18:24 Integrating AI into Business Processes</p><p>23:56 Leveraging Technology in Client Interactions</p><p>24:43 Balancing Modernization with Personal Touch</p><p>27:33 Understanding Client Communication Preferences</p><p>29:41 Enhancing Client Engagement through Technology</p><p>31:08 The Importance of Relationship Building</p><p>32:45 Creating Infrastructure for Client Education</p><p>34:49 Leadership in the Mortgage Industry</p><p>36:55 Cost Efficiency through AI and Technology</p><p>40:06 Addressing Margin Compression with Innovation</p><p>43:28 Controlling Client Relationships for Better Outcomes</p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></description>
    <content:encoded><![CDATA[<p>If you are a mortgage professional looking to adapt and thrive, this is a must-listen episode. <b>It&apos;s published and ready for you now! </b></p><p>Join Craig Davis and the legendary Abdel Khawatmi (aka <b>The Mortgage Gorilla</b>) as they dig into the fast-moving landscape of the mortgage industry and how successful leaders are balancing <b>education, technology, and human connection</b> to build success.</p><p>Abdel shares his powerful, client-first strategies for integrating AI and building systems-based origination that always prioritizes the client relationship. This episode provides a roadmap for professionals ready to adapt, automate, and act.</p><p>Key Takeaways from The Mortgage Gorilla:</p><ul><li>The leaders who are crushing it are <b>adapting, automating, and acting.</b></li><li>Education leads first in building client relationships.</li><li>Integrating AI enhances efficiency and reduces costs, but must be balanced with personal touch.</li><li>Understanding the client&apos;s &apos;why&apos; is key to building lasting relationships.</li></ul><p>Jump to Specific Topics:</p><p>00:00 Introduction to the Mortgage Gorilla</p><p>01:11 Insights from the Sales Mastery Conference</p><p>03:32 Adapting to Change in the Mortgage Industry</p><p>06:53 Building Relationships and Communication</p><p>10:22 The Importance of Human Connection</p><p>12:11 Time Management and Team Structure</p><p>18:24 Integrating AI into Business Processes</p><p>23:56 Leveraging Technology in Client Interactions</p><p>24:43 Balancing Modernization with Personal Touch</p><p>27:33 Understanding Client Communication Preferences</p><p>29:41 Enhancing Client Engagement through Technology</p><p>31:08 The Importance of Relationship Building</p><p>32:45 Creating Infrastructure for Client Education</p><p>34:49 Leadership in the Mortgage Industry</p><p>36:55 Cost Efficiency through AI and Technology</p><p>40:06 Addressing Margin Compression with Innovation</p><p>43:28 Controlling Client Relationships for Better Outcomes</p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></content:encoded>
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    <link>https://www.talkingshiftwithcraig.com</link>
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    <itunes:author>Craig Davis</itunes:author>
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    <pubDate>Fri, 14 Nov 2025 11:00:00 -0500</pubDate>
    <itunes:duration>2612</itunes:duration>
    <itunes:keywords>Craig Davis, Talking Shift, leadership, strategy, marketing, loan officer, realtor, mortgage, housing, social media, AI, recruiting, growth, mortgage advisor, executive,  </itunes:keywords>
    <itunes:episode>5</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>Eric Levin: Tech Leader, National Champion, &amp; Ditch Digging</itunes:title>
    <title>Eric Levin: Tech Leader, National Champion, &amp; Ditch Digging</title>
    <itunes:summary><![CDATA[🎙️ Check out the newest Talking Shift episode: “Tech Leader, National Champion, &amp; Ditch Digging with Eric Levin” This week on the 𝐓𝐚𝐥𝐤𝐢𝐧𝐠 𝐒𝐡𝐢𝐟𝐭 𝐏𝐨𝐝𝐜𝐚𝐬𝐭, I’m joined by Eric Levin, Co-Founder of Model Match and the National Champion Hickory FC. We get gritty about success, being a tech innovator, leader in the Mortgage Industry, and what it takes to be National Champions as a part owner of the Hickory Football Club! This is a badass conversation, and if you’re in leadership, branch manageme...]]></itunes:summary>
    <description><![CDATA[<p><b>🎙️ Check out the newest Talking Shift episode: “Tech Leader, National Champion, &amp; Ditch Digging with Eric Levin”</b></p><p>This week on the <b>𝐓𝐚𝐥𝐤𝐢𝐧𝐠 𝐒𝐡𝐢𝐟𝐭 𝐏𝐨𝐝𝐜𝐚𝐬𝐭</b>, I’m joined by <b>Eric Levin</b>, Co-Founder of <b>Model Match</b> and the National Champion <b>Hickory FC.</b></p><p>We get gritty about success, being a tech innovator, leader in the Mortgage Industry, and what it takes to be National Champions as a part owner of the Hickory Football Club!</p><p>This is a badass conversation, and if you’re in leadership, branch management, or looking to grow and scale,, you will want to check this out.</p><p>Because nobody is above ditch digging!</p><p>Talking Shift is on all your favorite platforms:<br/>🎙️<a href='https://talkingshiftwithcraig.com'> </a><a href='http://talkingshiftwithcraig.com'>talkingshiftwithcraig.com</a><a href='https://talkingshiftwithcraig.com'><br/></a>👉 @Apple: <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>https://podcasts.apple.com/us/podcast/talking-shift/id1835827708</a> <br/>👉 @Spotify: <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863</a> <br/>👉 @YouTube:<a href='https://lnkd.in/gHFUYj8M'> </a><a href='https://www.youtube.com/@TalkingShiftwithcraig'>https://www.youtube.com/@TalkingShiftwithcraig</a></p><p><br/></p><p>Shout outs!</p><p>👉 <a href='https://www.modelmatch.com/'>https://www.modelmatch.com/</a></p><p>👉 <a href='https://www.facebook.com/hickoryfc'>https://www.facebook.com/hickoryfc</a> </p><p>👉 <a href='https://www.linkedin.com/in/elevin/'>https://www.linkedin.com/in/elevin/</a></p><p>00:00 Introduction to Eric Levin and Model Match</p><p>03:04 The Journey of Hickory FC</p><p>06:10 Starting a Semi-Professional Soccer Team</p><p>08:59 Passion and Creative Outlets</p><p>12:02 Building Relationships in Business</p><p>14:42 Ego vs. Mastery in Business</p><p>17:56 The Importance of Flexibility and Adaptability</p><p>20:41 The Ditch Digger Mentality</p><p>23:40 Creating Accountability in Business</p><p>26:22 Insights and Data in Recruiting</p><p>29:23 Model Match: Solving Industry Problems</p><p>32:06 Friction as an Opportunity</p><p>35:09 Growth vs. Recruiting in the Mortgage Industry</p><p>38:18 The Evolution of Model Match</p><p>41:07 Creating Value Through Insights</p><p>43:55 Final Thoughts and Reflections</p><p><br/></p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></description>
    <content:encoded><![CDATA[<p><b>🎙️ Check out the newest Talking Shift episode: “Tech Leader, National Champion, &amp; Ditch Digging with Eric Levin”</b></p><p>This week on the <b>𝐓𝐚𝐥𝐤𝐢𝐧𝐠 𝐒𝐡𝐢𝐟𝐭 𝐏𝐨𝐝𝐜𝐚𝐬𝐭</b>, I’m joined by <b>Eric Levin</b>, Co-Founder of <b>Model Match</b> and the National Champion <b>Hickory FC.</b></p><p>We get gritty about success, being a tech innovator, leader in the Mortgage Industry, and what it takes to be National Champions as a part owner of the Hickory Football Club!</p><p>This is a badass conversation, and if you’re in leadership, branch management, or looking to grow and scale,, you will want to check this out.</p><p>Because nobody is above ditch digging!</p><p>Talking Shift is on all your favorite platforms:<br/>🎙️<a href='https://talkingshiftwithcraig.com'> </a><a href='http://talkingshiftwithcraig.com'>talkingshiftwithcraig.com</a><a href='https://talkingshiftwithcraig.com'><br/></a>👉 @Apple: <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>https://podcasts.apple.com/us/podcast/talking-shift/id1835827708</a> <br/>👉 @Spotify: <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863</a> <br/>👉 @YouTube:<a href='https://lnkd.in/gHFUYj8M'> </a><a href='https://www.youtube.com/@TalkingShiftwithcraig'>https://www.youtube.com/@TalkingShiftwithcraig</a></p><p><br/></p><p>Shout outs!</p><p>👉 <a href='https://www.modelmatch.com/'>https://www.modelmatch.com/</a></p><p>👉 <a href='https://www.facebook.com/hickoryfc'>https://www.facebook.com/hickoryfc</a> </p><p>👉 <a href='https://www.linkedin.com/in/elevin/'>https://www.linkedin.com/in/elevin/</a></p><p>00:00 Introduction to Eric Levin and Model Match</p><p>03:04 The Journey of Hickory FC</p><p>06:10 Starting a Semi-Professional Soccer Team</p><p>08:59 Passion and Creative Outlets</p><p>12:02 Building Relationships in Business</p><p>14:42 Ego vs. Mastery in Business</p><p>17:56 The Importance of Flexibility and Adaptability</p><p>20:41 The Ditch Digger Mentality</p><p>23:40 Creating Accountability in Business</p><p>26:22 Insights and Data in Recruiting</p><p>29:23 Model Match: Solving Industry Problems</p><p>32:06 Friction as an Opportunity</p><p>35:09 Growth vs. Recruiting in the Mortgage Industry</p><p>38:18 The Evolution of Model Match</p><p>41:07 Creating Value Through Insights</p><p>43:55 Final Thoughts and Reflections</p><p><br/></p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2599671/episodes/18766659-eric-levin-tech-leader-national-champion-ditch-digging.mp3" length="38521310" type="audio/mpeg" />
    <link>https://www.talkingshiftwithcraig.com</link>
    <itunes:image href="https://storage.buzzsprout.com/qtyo1s5yy7mip2gpqxh0m2cms64g?.jpg" />
    <itunes:author>Craig Davis</itunes:author>
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    <pubDate>Fri, 31 Oct 2025 11:23:02 -0400</pubDate>
    <itunes:duration>3205</itunes:duration>
    <itunes:keywords>Craig Davis, Talking Shift, AI, Model Match, recruiting, growth, Hickory FC, leadership, strategy, marketing, loan officer, realtor, mortgage, housing, social media, talking shift, mortgage advisor, executive,  </itunes:keywords>
    <itunes:episode>4</itunes:episode>
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  <item>
    <itunes:title>Jeremy Davis: Barbershops, Pulpits, and Cornerstores</itunes:title>
    <title>Jeremy Davis: Barbershops, Pulpits, and Cornerstores</title>
    <itunes:summary><![CDATA[In this compelling episode, join Craig Davis as he sits down with Jeremy Davis, the President of Southern Bancorp, to explore the power of mission-driven leadership and community engagement. Jeremy shares his personal journey from growing up in a low-income neighborhood to becoming a leader committed to making a difference in the mortgage and housing industries. Discover how his innovative strategies and heartfelt dedication are transforming communities and creating opportunities for underser...]]></itunes:summary>
    <description><![CDATA[<p>In this compelling episode, join Craig Davis as he sits down with Jeremy Davis, the President of Southern Bancorp, to explore the power of mission-driven leadership and community engagement. Jeremy shares his personal journey from growing up in a low-income neighborhood to becoming a leader committed to making a difference in the mortgage and housing industries. Discover how his innovative strategies and heartfelt dedication are transforming communities and creating opportunities for underserved families. Tune in to hear inspiring stories of resilience, the importance of authentic relationships, and the impact of education in building generational wealth. Don&apos;t miss this insightful conversation that highlights the nobility of the housing industry and the profound effect of personal connections.</p><p><br/></p><p>00:00 Introduction to Jeremy Davis and His Mission</p><p>05:35 Generational Wealth and Home Ownership Advocacy</p><p>11:19 The Role of Barbershops, Pulpits, and Corner Stores</p><p>16:33 The Power of Education in Home Ownership</p><p>22:57 The Heart of Homeownership</p><p>27:45 Navigating Challenges in the Mortgage Business</p><p>33:18 The Importance of Listening in Leadership</p><p>👉 Don’t forget to <b>like, share, and subscribe</b> for more episodes.<br/>🌐 To learn more:<a href='https://www.ascendxc.com/podcast'> </a><a href='https://www.talkingshiftwithcraig.com'>https://www.talkingshiftwithcraig.com</a></p><p>Go forth and Make Shift Happen!</p><p><br/></p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></description>
    <content:encoded><![CDATA[<p>In this compelling episode, join Craig Davis as he sits down with Jeremy Davis, the President of Southern Bancorp, to explore the power of mission-driven leadership and community engagement. Jeremy shares his personal journey from growing up in a low-income neighborhood to becoming a leader committed to making a difference in the mortgage and housing industries. Discover how his innovative strategies and heartfelt dedication are transforming communities and creating opportunities for underserved families. Tune in to hear inspiring stories of resilience, the importance of authentic relationships, and the impact of education in building generational wealth. Don&apos;t miss this insightful conversation that highlights the nobility of the housing industry and the profound effect of personal connections.</p><p><br/></p><p>00:00 Introduction to Jeremy Davis and His Mission</p><p>05:35 Generational Wealth and Home Ownership Advocacy</p><p>11:19 The Role of Barbershops, Pulpits, and Corner Stores</p><p>16:33 The Power of Education in Home Ownership</p><p>22:57 The Heart of Homeownership</p><p>27:45 Navigating Challenges in the Mortgage Business</p><p>33:18 The Importance of Listening in Leadership</p><p>👉 Don’t forget to <b>like, share, and subscribe</b> for more episodes.<br/>🌐 To learn more:<a href='https://www.ascendxc.com/podcast'> </a><a href='https://www.talkingshiftwithcraig.com'>https://www.talkingshiftwithcraig.com</a></p><p>Go forth and Make Shift Happen!</p><p><br/></p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2599671/episodes/18766660-jeremy-davis-barbershops-pulpits-and-cornerstores.mp3" length="29516098" type="audio/mpeg" />
    <link>https://www.talkingshiftwithcraig.com</link>
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    <itunes:author>Craig Davis</itunes:author>
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    <pubDate>Fri, 24 Oct 2025 09:00:00 -0400</pubDate>
    <itunes:duration>2454</itunes:duration>
    <itunes:keywords>Craig Davis, Talking Shift, leadership, strategy, marketing, loan officer, realtor, mortgage, housing, social media, talking shift, mortgage advisor, executive,  </itunes:keywords>
    <itunes:episode>3</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>Pain Don&#39;t hurt</itunes:title>
    <title>Pain Don&#39;t hurt</title>
    <itunes:summary><![CDATA[In this engaging episode, Craig Davis shares a powerful lesson from the classic movie "Roadhouse" and applies it to the world of coaching and leadership. Discover how the iconic quote "Pain don't hurt" becomes a metaphor for resilience and strategic leadership amidst change and chaos. Craig emphasizes the importance of being grounded and prepared, no matter the industry or role, and challenges listeners to incorporate this mindset into their own lives. Tune in to explore how you can lead conf...]]></itunes:summary>
    <description><![CDATA[<p>In this engaging episode, Craig Davis shares a powerful lesson from the classic movie &quot;Roadhouse&quot; and applies it to the world of coaching and leadership. Discover how the iconic quote &quot;Pain don&apos;t hurt&quot; becomes a metaphor for resilience and strategic leadership amidst change and chaos. Craig emphasizes the importance of being grounded and prepared, no matter the industry or role, and challenges listeners to incorporate this mindset into their own lives. Tune in to explore how you can lead confidently and make shift happen!</p><p></p><p>00:00:00 Introduction to Roadhouse Metaphor</p><p>00:00:25 Applying &apos;Pain Don&apos;t Hurt&apos; in Coaching</p><p>00:01:05 Strategic Leadership and Change</p><p>00:02:02 Grounding and Confidence in Leadership</p><p><br/></p><p>#LeadershipLessons #ResilienceInAction #StrategicThinking #GroundedLeadership #ChangeManagement #PainDontHurt #Livecast #Podcast #TalkingShiftWithCraig</p><p><br/></p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></description>
    <content:encoded><![CDATA[<p>In this engaging episode, Craig Davis shares a powerful lesson from the classic movie &quot;Roadhouse&quot; and applies it to the world of coaching and leadership. Discover how the iconic quote &quot;Pain don&apos;t hurt&quot; becomes a metaphor for resilience and strategic leadership amidst change and chaos. Craig emphasizes the importance of being grounded and prepared, no matter the industry or role, and challenges listeners to incorporate this mindset into their own lives. Tune in to explore how you can lead confidently and make shift happen!</p><p></p><p>00:00:00 Introduction to Roadhouse Metaphor</p><p>00:00:25 Applying &apos;Pain Don&apos;t Hurt&apos; in Coaching</p><p>00:01:05 Strategic Leadership and Change</p><p>00:02:02 Grounding and Confidence in Leadership</p><p><br/></p><p>#LeadershipLessons #ResilienceInAction #StrategicThinking #GroundedLeadership #ChangeManagement #PainDontHurt #Livecast #Podcast #TalkingShiftWithCraig</p><p><br/></p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></content:encoded>
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    <itunes:author>Craig Davis</itunes:author>
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    <pubDate>Thu, 16 Oct 2025 23:18:32 -0400</pubDate>
    <itunes:duration>162</itunes:duration>
    <itunes:keywords></itunes:keywords>
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  <item>
    <itunes:title>Tim Rowen: The Business Athlete, From Football to Executives</itunes:title>
    <title>Tim Rowen: The Business Athlete, From Football to Executives</title>
    <itunes:summary><![CDATA[Join Craig Davis and T-Rowe in this dynamic episode of the Talking Shift live cast, where they explore the art of leadership through the lens of sports analogies. Discover how being "on your toes" or "flat-footed" can impact your business agility and leadership style. With insights drawn from their extensive experience in coaching and business, Craig and T-Rowe delve into the importance of mindset, the power of perspective shifts, and the role of AI in modern business strategies. Whether you'...]]></itunes:summary>
    <description><![CDATA[<p>Join Craig Davis and T-Rowe in this dynamic episode of the Talking Shift live cast, where they explore the art of leadership through the lens of sports analogies. Discover how being &quot;on your toes&quot; or &quot;flat-footed&quot; can impact your business agility and leadership style. With insights drawn from their extensive experience in coaching and business, Craig and T-Rowe delve into the importance of mindset, the power of perspective shifts, and the role of AI in modern business strategies. Whether you&apos;re a seasoned leader or just starting out, this episode offers valuable takeaways to help you navigate the ever-changing landscape of business with confidence and clarity.</p><p><br/></p><p>TAKEAWAYS</p><p>-It&apos;s not enough to just tell players what to do.</p><p>-Detailed techniques are crucial for offensive linemen.</p><p>-Coaching requires effective communication.</p><p>-Players must understand the intention behind plays.</p><p>-Skill development is a continuous process.</p><p>-Mindset plays a significant role in performance.</p><p>-Practice is essential for mastering techniques.</p><p>-Teamwork enhances overall performance.</p><p>-Coaches need to build trust with players.</p><p>-Understanding roles leads to better execution.</p><p><br/>Chapters</p><p>00:00 Introduction to Shift and Opportunity</p><p>03:14 The Importance of Being Grounded in Leadership</p><p>06:03 Football Analogies in Business Strategy</p><p>08:43 The Role of Team Dynamics in Leadership</p><p>11:23 Agility in Business and Life</p><p>14:14 Practicing for Success</p><p>16:40 The Future of Tech and AI in Business</p><p>19:24 Conclusion and Final Thoughts</p><p>20:57 Navigating Complacency in Leadership</p><p>23:46 The Importance of Choice and Perspective</p><p>25:53 Coaching and Being Coachable</p><p>27:51 Redefining Job Descriptions for Success</p><p>29:49 Managing Sensitivity and Internal Pressure</p><p>33:00 Shifting from Defense to Offense</p><p><br/></p><p>👉 Don’t forget to <b>like, share, and subscribe</b> for more episodes.<br/>🌐 To learn more:<a target='_blank' rel='noopener noreferrer nofollow' href='https://www.ascendxc.com/podcast'> </a><a target='_blank' rel='noopener noreferrer nofollow' href='https://www.talkingshiftwithcraig.com'>https://www.talkingshiftwithcraig.com</a></p><p></p><p>#TalkingShiftWithCraig </p><p><br/></p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></description>
    <content:encoded><![CDATA[<p>Join Craig Davis and T-Rowe in this dynamic episode of the Talking Shift live cast, where they explore the art of leadership through the lens of sports analogies. Discover how being &quot;on your toes&quot; or &quot;flat-footed&quot; can impact your business agility and leadership style. With insights drawn from their extensive experience in coaching and business, Craig and T-Rowe delve into the importance of mindset, the power of perspective shifts, and the role of AI in modern business strategies. Whether you&apos;re a seasoned leader or just starting out, this episode offers valuable takeaways to help you navigate the ever-changing landscape of business with confidence and clarity.</p><p><br/></p><p>TAKEAWAYS</p><p>-It&apos;s not enough to just tell players what to do.</p><p>-Detailed techniques are crucial for offensive linemen.</p><p>-Coaching requires effective communication.</p><p>-Players must understand the intention behind plays.</p><p>-Skill development is a continuous process.</p><p>-Mindset plays a significant role in performance.</p><p>-Practice is essential for mastering techniques.</p><p>-Teamwork enhances overall performance.</p><p>-Coaches need to build trust with players.</p><p>-Understanding roles leads to better execution.</p><p><br/>Chapters</p><p>00:00 Introduction to Shift and Opportunity</p><p>03:14 The Importance of Being Grounded in Leadership</p><p>06:03 Football Analogies in Business Strategy</p><p>08:43 The Role of Team Dynamics in Leadership</p><p>11:23 Agility in Business and Life</p><p>14:14 Practicing for Success</p><p>16:40 The Future of Tech and AI in Business</p><p>19:24 Conclusion and Final Thoughts</p><p>20:57 Navigating Complacency in Leadership</p><p>23:46 The Importance of Choice and Perspective</p><p>25:53 Coaching and Being Coachable</p><p>27:51 Redefining Job Descriptions for Success</p><p>29:49 Managing Sensitivity and Internal Pressure</p><p>33:00 Shifting from Defense to Offense</p><p><br/></p><p>👉 Don’t forget to <b>like, share, and subscribe</b> for more episodes.<br/>🌐 To learn more:<a target='_blank' rel='noopener noreferrer nofollow' href='https://www.ascendxc.com/podcast'> </a><a target='_blank' rel='noopener noreferrer nofollow' href='https://www.talkingshiftwithcraig.com'>https://www.talkingshiftwithcraig.com</a></p><p></p><p>#TalkingShiftWithCraig </p><p><br/></p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></content:encoded>
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    <itunes:author>Craig Davis</itunes:author>
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    <pubDate>Wed, 08 Oct 2025 22:47:31 -0400</pubDate>
    <itunes:duration>2321</itunes:duration>
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    <itunes:title>Cracking Eggs with Ski Gloves</itunes:title>
    <title>Cracking Eggs with Ski Gloves</title>
    <itunes:summary><![CDATA[Join Craig Davis in his inaugural "Talking Shift" live cast as he shares a personal journey of overcoming obstacles and embracing change. Inspired by his battle with cancer and the challenges of neuropathy, Craig discusses the importance of acceptance in the face of adversity. Through a compelling story about cracking eggs with ski gloves, he illustrates how leaders can guide their teams through change by fostering acceptance and shared goals. Tune in to discover how to become an attractive l...]]></itunes:summary>
    <description><![CDATA[<p>Join Craig Davis in his inaugural &quot;Talking Shift&quot; live cast as he shares a personal journey of overcoming obstacles and embracing change. Inspired by his battle with cancer and the challenges of neuropathy, Craig discusses the importance of acceptance in the face of adversity. Through a compelling story about cracking eggs with ski gloves, he illustrates how leaders can guide their teams through change by fostering acceptance and shared goals. Tune in to discover how to become an attractive leader and turn inevitable change into growth opportunities.</p><p></p><p><b>Takeaways</b></p><p>-Fear can be a significant obstacle to personal growth.</p><p>-Acceptance is crucial for navigating change effectively.</p><p>-Leaders must address resistance to change within their teams.</p><p>-Understanding leads to acceptance, which facilitates progress.</p><p>-Shared goals create a sense of collective responsibility.</p><p>-Change is inevitable, but growth requires active engagement.</p><p>-Personal experiences can shape leadership styles and approaches.</p><p>-Emotional intelligence is key in managing team dynamics.</p><p>-Being vulnerable can foster connection and trust in leadership.</p><p>-Taking action despite fear is essential for success.</p><p></p><p>00:00 Overcoming Fear and Embracing Change</p><p>03:45 Acceptance as a Key to Leadership</p><p></p><p>👉 Don’t forget to <b>like, share, and subscribe</b> for more episodes.<br/>🌐 To learn more:<a target='_blank' rel='noopener noreferrer nofollow' href='https://www.ascendxc.com/podcast'> </a><a target='_blank' rel='noopener noreferrer nofollow' href='https://www.talkingshiftwithcraig.com'>https://www.talkingshiftwithcraig.com</a><br/></p><p>#Leadership #ChangeManagement #Inspiration #TalkingShift #CraigDavis</p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></description>
    <content:encoded><![CDATA[<p>Join Craig Davis in his inaugural &quot;Talking Shift&quot; live cast as he shares a personal journey of overcoming obstacles and embracing change. Inspired by his battle with cancer and the challenges of neuropathy, Craig discusses the importance of acceptance in the face of adversity. Through a compelling story about cracking eggs with ski gloves, he illustrates how leaders can guide their teams through change by fostering acceptance and shared goals. Tune in to discover how to become an attractive leader and turn inevitable change into growth opportunities.</p><p></p><p><b>Takeaways</b></p><p>-Fear can be a significant obstacle to personal growth.</p><p>-Acceptance is crucial for navigating change effectively.</p><p>-Leaders must address resistance to change within their teams.</p><p>-Understanding leads to acceptance, which facilitates progress.</p><p>-Shared goals create a sense of collective responsibility.</p><p>-Change is inevitable, but growth requires active engagement.</p><p>-Personal experiences can shape leadership styles and approaches.</p><p>-Emotional intelligence is key in managing team dynamics.</p><p>-Being vulnerable can foster connection and trust in leadership.</p><p>-Taking action despite fear is essential for success.</p><p></p><p>00:00 Overcoming Fear and Embracing Change</p><p>03:45 Acceptance as a Key to Leadership</p><p></p><p>👉 Don’t forget to <b>like, share, and subscribe</b> for more episodes.<br/>🌐 To learn more:<a target='_blank' rel='noopener noreferrer nofollow' href='https://www.ascendxc.com/podcast'> </a><a target='_blank' rel='noopener noreferrer nofollow' href='https://www.talkingshiftwithcraig.com'>https://www.talkingshiftwithcraig.com</a><br/></p><p>#Leadership #ChangeManagement #Inspiration #TalkingShift #CraigDavis</p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></content:encoded>
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    <itunes:author>Craig Davis</itunes:author>
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    <pubDate>Wed, 01 Oct 2025 02:03:31 -0400</pubDate>
    <itunes:duration>271</itunes:duration>
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    <itunes:title>Gino Fronti: Beyond the Hype &amp; Building AI</itunes:title>
    <title>Gino Fronti: Beyond the Hype &amp; Building AI</title>
    <itunes:summary><![CDATA[In this episode of Talking Shift, Craig Davis and Gino Fronti delve into the rapidly evolving landscape of technology and AI in the mortgage industry. They discuss the importance of building technology to leverage human strengths rather than replacing them. Gino shares insights on the challenges faced in mortgage technology, the role of AI in solving problems, and the necessity of orchestration in AI systems. The conversation emphasizes how to build AI technology for the future, and not based...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of <i>Talking Shift</i>, Craig Davis and Gino Fronti delve into the rapidly evolving landscape of <b>technology and AI in the mortgage industry</b>. They discuss the importance of building technology to leverage human strengths rather than replacing them. Gino shares insights on the challenges faced in <b>mortgage technology</b>, the role of <b>AI in solving problems</b>, and the necessity of orchestration in AI systems. The conversation emphasizes how to build AI technology for the future, and not based on current fads. They also explore the <b>future of AI</b>, its current limitations, and the opportunity for enhancing the <b>customer experience</b>.</p><p>Dive into the <b>future of fintech and mortgage innovation</b> with us as we break down the key segments:</p><p>00:00 Introduction to Shift and Technology<br/> 01:45 Building Technology vs. Being Replaced<br/> 03:36 Challenges in the Mortgage Tech Space<br/> 04:47 AI&apos;s Role in Solving Problems<br/> 09:01 The Importance of Orchestration in AI<br/> 12:35 Practical Applications of AI Today<br/> 15:32 The Learning Curve of AI Tools<br/> 16:58 The Future of AI in Business<br/> 18:18 AI&apos;s Current Stage and Future Potential<br/> 19:48 Self-Learning AI and Its Implications<br/> 23:05 Building Modular Systems for AI<br/> 26:34 The Importance of User Feedback in Development<br/> 32:34 Solving Complex Problems with AI<br/> 39:06 Creating an Amazon-like Experience in Mortgages<br/> 43:43 Outro</p><p>Join us for this engaging 40-minute <b>fintech podcast episode</b>, where we uncover how AI is not just changing the mortgage industry—it’s setting new standards in <b>mortgage process automation, business innovation, and customer experience.</b> Tune in to be part of the future!</p><p>👉 Don’t forget to <b>like, share, and subscribe</b> for more episodes.<br/>🌐 To learn more:<a target='_blank' rel='noopener noreferrer nofollow' href='https://www.ascendxc.com/podcast'> </a><a target='_blank' rel='noopener noreferrer nofollow' href='https://www.talkingshiftwithcraig.com'>https://www.talkingshiftwithcraig.com</a></p><p><br/></p><p>#AI #MortgageTech #Fintech #ArtificialIntelligence #FinancePodcast #MortgageIndustry #BusinessInnovation #TechPodcast #FutureOfWork #AITools #TalkingShiftWithCraig</p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of <i>Talking Shift</i>, Craig Davis and Gino Fronti delve into the rapidly evolving landscape of <b>technology and AI in the mortgage industry</b>. They discuss the importance of building technology to leverage human strengths rather than replacing them. Gino shares insights on the challenges faced in <b>mortgage technology</b>, the role of <b>AI in solving problems</b>, and the necessity of orchestration in AI systems. The conversation emphasizes how to build AI technology for the future, and not based on current fads. They also explore the <b>future of AI</b>, its current limitations, and the opportunity for enhancing the <b>customer experience</b>.</p><p>Dive into the <b>future of fintech and mortgage innovation</b> with us as we break down the key segments:</p><p>00:00 Introduction to Shift and Technology<br/> 01:45 Building Technology vs. Being Replaced<br/> 03:36 Challenges in the Mortgage Tech Space<br/> 04:47 AI&apos;s Role in Solving Problems<br/> 09:01 The Importance of Orchestration in AI<br/> 12:35 Practical Applications of AI Today<br/> 15:32 The Learning Curve of AI Tools<br/> 16:58 The Future of AI in Business<br/> 18:18 AI&apos;s Current Stage and Future Potential<br/> 19:48 Self-Learning AI and Its Implications<br/> 23:05 Building Modular Systems for AI<br/> 26:34 The Importance of User Feedback in Development<br/> 32:34 Solving Complex Problems with AI<br/> 39:06 Creating an Amazon-like Experience in Mortgages<br/> 43:43 Outro</p><p>Join us for this engaging 40-minute <b>fintech podcast episode</b>, where we uncover how AI is not just changing the mortgage industry—it’s setting new standards in <b>mortgage process automation, business innovation, and customer experience.</b> Tune in to be part of the future!</p><p>👉 Don’t forget to <b>like, share, and subscribe</b> for more episodes.<br/>🌐 To learn more:<a target='_blank' rel='noopener noreferrer nofollow' href='https://www.ascendxc.com/podcast'> </a><a target='_blank' rel='noopener noreferrer nofollow' href='https://www.talkingshiftwithcraig.com'>https://www.talkingshiftwithcraig.com</a></p><p><br/></p><p>#AI #MortgageTech #Fintech #ArtificialIntelligence #FinancePodcast #MortgageIndustry #BusinessInnovation #TechPodcast #FutureOfWork #AITools #TalkingShiftWithCraig</p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></content:encoded>
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    <pubDate>Thu, 25 Sep 2025 20:36:50 -0400</pubDate>
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    <itunes:title>Go Small to go Big!</itunes:title>
    <title>Go Small to go Big!</title>
    <itunes:summary><![CDATA[No matter how big your goals are, follow these 3 simple steps to create traction and get out of the prepare to prepare trap!   Craig Davis, Host: A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business. 👉Coach Craig Davis  👉Craig’s LinkedIn 👉Craig’s Instagram Check out Talking Shift on all your favorite platforms. 🎙️...]]></itunes:summary>
    <description><![CDATA[<p>No matter how big your goals are, follow these 3 simple steps to create traction and get out of the prepare to prepare trap!  </p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></description>
    <content:encoded><![CDATA[<p>No matter how big your goals are, follow these 3 simple steps to create traction and get out of the prepare to prepare trap!  </p><p><b>Craig Davis, Host:</b> A leader’s leader, executive coach, and speaker with 20 years in the mortgage business, Craig is a Stage 3 cancer survivor with a mission to help busy leaders get unstuck, reduce stress, and Make Shift Happen in life and business.</p><p>👉<a href='https://www.coachcraigdavis.com/'>Coach Craig Davis</a> </p><p>👉<a href='https://www.linkedin.com/in/craig-davis-ascendxc/'>Craig’s LinkedIn</a></p><p>👉<a href='https://www.instagram.com/craigdavis_xc/'>Craig’s Instagram</a></p><p>Check out Talking Shift on all your favorite platforms.</p><p>🎙️ <a href='https://www.talkingshiftwithcraig.com/'>The Talking Shift Podcast</a><a href='https://talkingshiftwithcraig.com/'><br/></a>👉 <a href='https://podcasts.apple.com/us/podcast/talking-shift/id1835827708'>Apple</a> | <a href='https://open.spotify.com/show/3FrnO79RfhkMc2iSQN14KM?si=ec1af3e7c1884863'>Spotify</a> | <a href='https://www.youtube.com/@TalkingShiftwithcraig'>YouTube</a></p><p>If you enjoy this podcast, please support it by liking, subscribing, and sharing with someone who needs to hear it.</p>]]></content:encoded>
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    <itunes:author>Craig Davis</itunes:author>
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    <pubDate>Wed, 27 Aug 2025 00:35:28 -0400</pubDate>
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