Thu, 16 Apr 2026 21:46:55 -0400 en-us © 2026 MAS Podcast yes 2f7193ff-9204-5772-accb-c79bfd11785d Carlos episodic false The Hispanic market in the US is huge and growing.  How are companies doing in their online digital marketing efforts?  Not that great, actually.  Want to improve?  Watch our podcast and join our conversation about achieving Hispanic and Multicultural marketing excellence.

]]> Buzzsprout (https://www.buzzsprout.com) Carlos Untitled Episode Carlos Buzzsprout-18915817 Thu, 16 Apr 2026 21:00:00 -0400 1298 full false Introduction to the Marketing Access Scorecard: Tools for Multicultural Marketing Success Welcome to the debut episode of the Marketing Access Scorecard podcast! In this episode, your host Carlos Garcia draws on over 45 years of experience in market research to explore the critical importance of Hispanic and multicultural marketing.

Discover why businesses can no longer afford to overlook the rapidly growing Hispanic market, which now represents 20% of the U.S. population and boasts a buying power of $3 trillion. Carlos introduces a new, human-driven AI tool—the Marketing Access Scorecard—designed to hold brands accountable and help them optimize their digital presence for underserved communities.

Key topics covered in this episode:
The Consumer-First Approach: Why focusing on your client's clients is the real key to marketing success.
The Power of the Hispanic Market: Eye-opening statistics on population growth, age demographics, and massive economic impact.
Introducing the Scorecard: A breakdown of the four methodologies—AI, user experience, mystery shopping, and focus groups—used to measure marketing effectiveness.
Beyond the Hispanic Market: Identifying other critical, underserved audiences including seniors, the disabled, neurodivergent individuals, and the LGBTQ community.
Looking Ahead: What to expect in future episodes, from professional insights to the "funny stories" gathered over a half-century in the industry.
Whether you are a marketing professional, a business student, or an advocate for diversity and inclusion, this podcast offers the data-driven insights needed to achieve true marketing excellence.

]]> Welcome to the debut episode of the Marketing Access Scorecard podcast! In this episode, your host Carlos Garcia draws on over 45 years of experience in market research to explore the critical importance of Hispanic and multicultural marketing.

Discover why businesses can no longer afford to overlook the rapidly growing Hispanic market, which now represents 20% of the U.S. population and boasts a buying power of $3 trillion. Carlos introduces a new, human-driven AI tool—the Marketing Access Scorecard—designed to hold brands accountable and help them optimize their digital presence for underserved communities.

Key topics covered in this episode:
The Consumer-First Approach: Why focusing on your client's clients is the real key to marketing success.
The Power of the Hispanic Market: Eye-opening statistics on population growth, age demographics, and massive economic impact.
Introducing the Scorecard: A breakdown of the four methodologies—AI, user experience, mystery shopping, and focus groups—used to measure marketing effectiveness.
Beyond the Hispanic Market: Identifying other critical, underserved audiences including seniors, the disabled, neurodivergent individuals, and the LGBTQ community.
Looking Ahead: What to expect in future episodes, from professional insights to the "funny stories" gathered over a half-century in the industry.
Whether you are a marketing professional, a business student, or an advocate for diversity and inclusion, this podcast offers the data-driven insights needed to achieve true marketing excellence.

]]> Carlos Buzzsprout-18915750 Thu, 26 Mar 2026 21:00:00 -0400 1160 1 1 full false