Transcript for BiteSize Broadcast: Media Literacy

00:00:00: Intro music clip, Bite audio clip

00:00:13 Speaker: Hello and welcome to bite size broadcasts at Mansfield's Loudest Voice. This is Lily speaking from Commonwealth University, Mansfield campus, and I'm here to talk today about media literacy.

00:00:25 Speaker: Media literacy is the ability to access, analyze, evaluate, create, and act using all forms of communication. Media literacy represents a necessary, inevitable and realistic response to the complex, ever changing electronic environment and communication cornucopia that surrounds us.

00:00:46 Speaker: In order to become a successful student, responsible citizen, productive worker, or competent and careful consumer, individuals need to develop expertise with the increasingly sophisticated information and entertainment media that address us on a multisensory level, affecting the way we think, feel and behave.

00:01:07 Speaker: Today's information and entertainment technologies communicate to us through a powerful combination of words, images and sounds. As such, we need to develop a more comprehensive set of literacy skills, helping us to both comprehend the messages we receive and effectively utilize these tools to design and distribute our messages. Being literate in a media age requires critical thinking skills that empower us as we make decisions, whether that's in the classroom, the living room, the workplace, the boardroom, or the voting booth.

00:01:42 Speaker: I know, I know this all sounds pretty serious and heavy, but in reality, media literacy is not an anti media movement. Instead, it represents a coalition of concerned individuals and organizations seeking a more enlightened way to approach and understand our media environment. It simply raises critical questions about the impact of media and technology and our response to it.

00:02:08 Speaker: All in all, I hope that after listening to this bite sized broadcast on media literacy, you'll do some critical thinking about the next tick tock you watch or news article you read. This is Lily from Mansfield's loudest voice signing off.

00:2:20: Outro music clip, Bite audio clip