Advanced Etsy Talks — a podcast for Etsy sellers who want to grow beyond basics and build predictable, scalable businesses.

Each episode breaks down how Etsy actually works: algorithms, SEO, ads, and conversion mechanics explained in a clear, practical way. The focus is on decisions that matter at scale and on building systems that support long-term growth.

My background is in strategic marketing.

Over the past 20 years, I’ve built and led marketing initiatives for established international brands, managed an interactive agency, and supported product launches across both US and European markets. That experience shapes how I approach Etsy — not as a standalone marketplace, but as one channel within a broader, data-driven growth model.

I’ve analyzed more than 1,000 Etsy shops worldwide, both as a consultant and as a seller. This podcast is about helping experienced sellers move from reacting to the platform to making deliberate, informed decisions.

This is not about speed or shortcuts.

It’s about understanding the system — and using it intentionally.