The Business Book Club Sun, 24 May 2026 04:42:47 -0400 en-gb © 2026 The Business Book Club yes 688829e9-153a-592d-86ca-5396b3238a83 Office@goldproservices.com Yossi Goldberg episodic false Each week, this podcast brings you a focused, practical conversation built around one powerful business or personal growth book. Recorded live, the sessions explore the big ideas, key lessons, and real-world takeaways that matter most.


The aim is simple: people who have read the book share their insights with those who haven’t — so you can benefit from the author’s thinking without having to read every page yourself. Expect clear ideas, thoughtful discussion, and practical points you can apply to your work, decisions, and growth.

]]> Buzzsprout (https://www.buzzsprout.com) Business, self growth, coaching, books, book review Yossi Goldberg Office@goldproservices.com https://storage.buzzsprout.com/gg5frgq38a9vm0xv0lt2ofa8qg7d?.jpg The Business Book Club Yossi Goldberg Episode 9: Diary of a CEO by Steven Bartlett, 33 Laws of business and life Episode 9: Diary of a CEO by Steven Bartlett, 33 Laws of business and life In this episode of the Business Book Club podcast, we explore some of the most powerful ideas from The Diary of a CEO by Steven Bartlett.

From the psychology of perception and pricing, to why failure is actually a competitive advantage, this episode dives into the deeper principles behind business, communication, resilience, discipline, and personal growth.

Topics include:

  •  Why tiny improvements create massive long-term success 
  •  The psychology behind value and customer perception 
  •  Why most people fail because they “lean out” from change 
  •  The importance of becoming a “Plan A thinker” 
  •  How businesses like Uber and Booking.com use experimentation and psychology to dominate 
  •  Why your skills alone are not enough — context is everything 
  •  How avoiding uncomfortable truths destroys growth 

A practical and thought-provoking discussion on what really separates successful people from everyone else.

To join our WhatsApp group or to feedback please email Yossi Goldberg- office@goldproservices.com

]]> In this episode of the Business Book Club podcast, we explore some of the most powerful ideas from The Diary of a CEO by Steven Bartlett.

From the psychology of perception and pricing, to why failure is actually a competitive advantage, this episode dives into the deeper principles behind business, communication, resilience, discipline, and personal growth.

Topics include:

  •  Why tiny improvements create massive long-term success 
  •  The psychology behind value and customer perception 
  •  Why most people fail because they “lean out” from change 
  •  The importance of becoming a “Plan A thinker” 
  •  How businesses like Uber and Booking.com use experimentation and psychology to dominate 
  •  Why your skills alone are not enough — context is everything 
  •  How avoiding uncomfortable truths destroys growth 

A practical and thought-provoking discussion on what really separates successful people from everyone else.

To join our WhatsApp group or to feedback please email Yossi Goldberg- office@goldproservices.com

]]> Yossi Goldberg Buzzsprout-19158531 Mon, 11 May 2026 17:00:00 +0100 1746 full false Episode 8: Part 2- Never Split the Difference; Negotiating as if your life depends on it Episode 8: Part 2- Never Split the Difference; Negotiating as if your life depends on it In part 2 of Never Split the Difference by Chris Voss, I break down some of the most powerful lessons from the book: why people buy emotionally, how the word fair can shape negotiations, the hidden power of listening, how calibrated questions create control, and the game-changing idea of the Black Swan. If you want to improve in sales, business, leadership, or everyday conversations, this episode is full of practical insights.

To join our WhatsApp group or to feedback please email Yossi Goldberg- office@goldproservices.com

]]> In part 2 of Never Split the Difference by Chris Voss, I break down some of the most powerful lessons from the book: why people buy emotionally, how the word fair can shape negotiations, the hidden power of listening, how calibrated questions create control, and the game-changing idea of the Black Swan. If you want to improve in sales, business, leadership, or everyday conversations, this episode is full of practical insights.

To join our WhatsApp group or to feedback please email Yossi Goldberg- office@goldproservices.com

]]> Yossi Goldberg Buzzsprout-19084304 Mon, 27 Apr 2026 17:00:00 +0100 1259 full false Episode 7- Never Split The Difference; Negotiating as if your life depended on it Episode 7- Never Split The Difference; Negotiating as if your life depended on it In this episode we dive into one of the most practical and eye-opening business books of recent times: Never Split the Difference by Chris Voss.

Drawing on his experience as an FBI hostage negotiator, Voss challenges the old idea that negotiation is about compromise, logic, and “meeting in the middle.” Instead, he shows how real conversations are driven by emotion, perception, trust, and human psychology.

In this episode, we explore powerful ideas such as tactical empathy, deep listening, mirroring, labelling emotions, accusation audits, and why hearing “no” can often be far more valuable than chasing a quick “yes.”

Whether you work in sales, run a business, lead a team, or simply want to handle conversations better, this episode is packed with practical insights you can use immediately.

A must-listen for anyone who wants better outcomes through better conversations.

To join our WhatsApp group or to feedback please email Yossi Goldberg- office@goldproservices.com

]]> In this episode we dive into one of the most practical and eye-opening business books of recent times: Never Split the Difference by Chris Voss.

Drawing on his experience as an FBI hostage negotiator, Voss challenges the old idea that negotiation is about compromise, logic, and “meeting in the middle.” Instead, he shows how real conversations are driven by emotion, perception, trust, and human psychology.

In this episode, we explore powerful ideas such as tactical empathy, deep listening, mirroring, labelling emotions, accusation audits, and why hearing “no” can often be far more valuable than chasing a quick “yes.”

Whether you work in sales, run a business, lead a team, or simply want to handle conversations better, this episode is packed with practical insights you can use immediately.

A must-listen for anyone who wants better outcomes through better conversations.

To join our WhatsApp group or to feedback please email Yossi Goldberg- office@goldproservices.com

]]> Yossi Goldberg Buzzsprout-19053731 Tue, 21 Apr 2026 17:00:00 +0100 1760 full false Episode 6: "The 4-hour work week" by Tim Ferriss. Escape the 9-5, live anywhere and join the new rich! Episode 6: "The 4-hour work week" by Tim Ferriss. Escape the 9-5, live anywhere and join the new rich! In this episode I explore The 4-Hour Workweek by Tim Ferriss — a book that challenges how we think about time, work, and what it really means to be “rich.”

We look at key ideas like designing your lifestyle now (not later), focusing on what truly moves the needle, eliminating unnecessary work, and using automation and delegation more effectively.

The mindset shift is powerful — and very relevant.

To join our WhatsApp group or to feedback please email Yossi Goldberg- office@goldproservices.com

]]> In this episode I explore The 4-Hour Workweek by Tim Ferriss — a book that challenges how we think about time, work, and what it really means to be “rich.”

We look at key ideas like designing your lifestyle now (not later), focusing on what truly moves the needle, eliminating unnecessary work, and using automation and delegation more effectively.

The mindset shift is powerful — and very relevant.

To join our WhatsApp group or to feedback please email Yossi Goldberg- office@goldproservices.com

]]> Yossi Goldberg Buzzsprout-18894803 Mon, 23 Mar 2026 17:00:00 +0000 1750 full false Episode 5 - Tribe of Mentors by Tim Ferriss Episode 5 - Tribe of Mentors by Tim Ferriss In this episode of the Business Book Club, we explore Tribe of Mentors by Tim Ferriss — a 500+ page collection of insights from some of the world’s most successful people. 

Rather than trying to cover the whole book, Yossi pulls out a series of powerful ideas from different mentors on resilience, self-doubt, courage, judgment, and taking action. 

From a quadruple amputee climbing Kilimanjaro to venture capitalists, entrepreneurs, and filmmakers, the episode highlights practical wisdom that can help shape how we think about success, failure, and the path forward.

To join our WhatsApp group or to feedback please email Yossi Goldberg- office@goldproservices.com

]]> In this episode of the Business Book Club, we explore Tribe of Mentors by Tim Ferriss — a 500+ page collection of insights from some of the world’s most successful people. 

Rather than trying to cover the whole book, Yossi pulls out a series of powerful ideas from different mentors on resilience, self-doubt, courage, judgment, and taking action. 

From a quadruple amputee climbing Kilimanjaro to venture capitalists, entrepreneurs, and filmmakers, the episode highlights practical wisdom that can help shape how we think about success, failure, and the path forward.

To join our WhatsApp group or to feedback please email Yossi Goldberg- office@goldproservices.com

]]> Yossi Goldberg Buzzsprout-18855604 Mon, 16 Mar 2026 17:00:00 +0000 1300 1 5 full false Episode 4: Awaken The Giant Within, by Tony Robbins (1991) Episode 4: Awaken The Giant Within, by Tony Robbins (1991) Episode Description

In this episode of the Business Book Club, we explore Awaken the Giant Within by Tony Robbins, one of the most influential voices in personal development. Robbins argues that the direction of our lives is shaped less by our circumstances and more by the decisions we make and the beliefs we hold.

In this discussion, I share several key insights from the book, including the power of decisive action, how our beliefs shape our experiences, and why much of our behaviour is driven by the forces of pain and pleasure. We also reflect on how focusing our attention and changing our perspective can dramatically alter the course of our lives and businesses.

If you’re interested in personal growth, leadership, and taking greater control of your direction in life, this episode offers a thoughtful introduction to the ideas behind one of the most widely read self-development books of the past few decades.

To join our WhatsApp group or to feedback please email Yossi Goldberg- office@goldproservices.com

]]> Episode Description

In this episode of the Business Book Club, we explore Awaken the Giant Within by Tony Robbins, one of the most influential voices in personal development. Robbins argues that the direction of our lives is shaped less by our circumstances and more by the decisions we make and the beliefs we hold.

In this discussion, I share several key insights from the book, including the power of decisive action, how our beliefs shape our experiences, and why much of our behaviour is driven by the forces of pain and pleasure. We also reflect on how focusing our attention and changing our perspective can dramatically alter the course of our lives and businesses.

If you’re interested in personal growth, leadership, and taking greater control of your direction in life, this episode offers a thoughtful introduction to the ideas behind one of the most widely read self-development books of the past few decades.

To join our WhatsApp group or to feedback please email Yossi Goldberg- office@goldproservices.com

]]> Yossi Goldberg Buzzsprout-18814783 Mon, 09 Mar 2026 12:00:00 +0000 1611 1 4 full false