Mon, 02 Feb 2026 00:11:58 -0500 en-us © 2026 The Marketing Backstage yes 4fa6ff48-e560-51c3-b387-286e5a8607f2 plati_ro@outlook.com Andrei episodic false Forget the polished case studies and the viral success stories. Marketing Unfiltered takes you into the engine room of real campaigns. Each week, we strip away the jargon to reveal the messy, complex, and brilliant reality of building a brand. We discuss the budget fights, the failed A/B tests, and the late-night pivots that actually drive growth. If you want to know how the sausage is really made, you’re in the right place

]]> Buzzsprout (https://www.buzzsprout.com) Marketing, ai, digital marketing, campaigns, crm, base management, customer value management Andrei plati_ro@outlook.com https://storage.buzzsprout.com/i8xzbvxxwwyhs2oybplwio2mn5ye?.jpg From Pilot Purgatory to Agentic Reality By 2026, **Customer Value Management (CVM), base management, and Customer Relationship Management (CRM)** will have shifted from purely operational tasks to strategic imperatives centered on trust, authenticity, and "mastering the basics" while deploying advanced AI.

In a landscape defined by volatility and fragmented customer journeys, marketing leaders are returning to fundamentals: building strong brands as anchors of trust while using technology to prove measurable impact.

]]> By 2026, **Customer Value Management (CVM), base management, and Customer Relationship Management (CRM)** will have shifted from purely operational tasks to strategic imperatives centered on trust, authenticity, and "mastering the basics" while deploying advanced AI.

In a landscape defined by volatility and fragmented customer journeys, marketing leaders are returning to fundamentals: building strong brands as anchors of trust while using technology to prove measurable impact.

]]> Andrei Buzzsprout-18606129 Sun, 01 Feb 2026 16:00:00 -0500 837 1 1 full false