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  <title>Get Shifted with Aura McKay</title>

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  <description><![CDATA[<p>You didn't become an entrepreneur to feel overwhelmed, stuck, or like everything depends on you. You did it because you believed something better was possible... and that belief was right.</p><p><br></p><p>The problem isn't your effort, your strategy, or your work ethic. It's that most of us were never taught how to build a business and life by design.&nbsp;</p><p><br></p><p>So we drift. We react. We hustle harder instead of thinking differently.</p><p><br></p><p>Get Shifted with Aura McKay exists to change that.</p><p><br></p><p>Each episode delivers one idea, one framework, or one shift in perspective that helps entrepreneurs stop operating by default and start building a business and life that actually works for them. Short, specific, and built to move something in you.</p><p><br></p><p>Because you are more capable than your current circumstances suggest. And that is absolutely changeable.</p><p><br></p><p>Hosted by speaker, coach, and advisor Aura McKay.&nbsp;</p><p>Learn more at auramckay.com.</p>]]></description>
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    <itunes:title>Is your business running YOU — or are you running it?</itunes:title>
    <title>Is your business running YOU — or are you running it?</title>
    <itunes:summary><![CDATA[Business By Design, Not By Default So many entrepreneurs started this journey for freedom, autonomy, and the ability to live life on their own terms. But somewhere along the way, the business took over. In this episode of Get Shifted, Aura McKay breaks down what it means to run your business "by default" — and what it actually looks like to design your business and life with intention. Whether you're burnt out, overwhelmed, or just feeling disconnected from why you started, this episode will ...]]></itunes:summary>
    <description><![CDATA[<p><b>Business By Design, Not By Default</b></p><p>So many entrepreneurs started this journey for freedom, autonomy, and the ability to live life on their own terms. But somewhere along the way, the business took over. In this episode of <em>Get Shifted</em>, Aura McKay breaks down what it means to run your business &quot;by default&quot; — and what it actually looks like to design your business and life with intention.</p><p>Whether you&apos;re burnt out, overwhelmed, or just feeling disconnected from why you started, this episode will help you recognize where you&apos;ve been on autopilot and give you a simple first step to shift back into the driver&apos;s seat.</p><p>Hosted by Aura McKay, Speaker, Coach, and Advisor for experienced entrepreneurs who are done operating by default.</p><p><a href='https://www.auramckay.com'>auramckay.com </a></p><p><a href='https://www.linkedin.com/in/auramckay '>linkedin.com/in/auramckay </a></p><p><a href='https://www.instagram.com/auramckay'>instagram.com/auramckay</a></p><p>If this episode shifted something for you, subscribe and leave a review. It helps more entrepreneurs find the show.</p>]]></description>
    <content:encoded><![CDATA[<p><b>Business By Design, Not By Default</b></p><p>So many entrepreneurs started this journey for freedom, autonomy, and the ability to live life on their own terms. But somewhere along the way, the business took over. In this episode of <em>Get Shifted</em>, Aura McKay breaks down what it means to run your business &quot;by default&quot; — and what it actually looks like to design your business and life with intention.</p><p>Whether you&apos;re burnt out, overwhelmed, or just feeling disconnected from why you started, this episode will help you recognize where you&apos;ve been on autopilot and give you a simple first step to shift back into the driver&apos;s seat.</p><p>Hosted by Aura McKay, Speaker, Coach, and Advisor for experienced entrepreneurs who are done operating by default.</p><p><a href='https://www.auramckay.com'>auramckay.com </a></p><p><a href='https://www.linkedin.com/in/auramckay '>linkedin.com/in/auramckay </a></p><p><a href='https://www.instagram.com/auramckay'>instagram.com/auramckay</a></p><p>If this episode shifted something for you, subscribe and leave a review. It helps more entrepreneurs find the show.</p>]]></content:encoded>
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    <pubDate>Mon, 08 Jun 2026 18:00:00 -0700</pubDate>
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