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  <description><![CDATA[<p>Wine Country Business brings you inside the conversations shaping the global wine, spirits, and hospitality world. Each week, your host Andrew Allison sit down with the people redefining how business gets done in the vineyards, boardrooms, and beyond. From renowned winemakers and CEOs to rising innovators, every episode uncorks real insights, new ideas, and the stories behind today’s most influential brands.</p><p><br></p><p>Whether you work in the industry or simply love the culture of fine wine and craftsmanship, Wine Country Business keeps you connected to the pulse of what’s next.</p>]]></description>
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    <itunes:summary><![CDATA[Survival in wine isn’t guaranteed. Paul Mabray joins Wine Country Business to break down “digital Darwinism” in alcohol. From WineDirect and VinTank to the rise and collapse of Pix, he explains how decades of wins and failures reshaped his view on what it takes to last.       ]]></itunes:summary>
    <description><![CDATA[<p>Survival in wine isn’t guaranteed. Paul Mabray joins Wine Country Business to break down “digital Darwinism” in alcohol. From WineDirect and VinTank to the rise and collapse of Pix, he explains how decades of wins and failures reshaped his view on what it takes to last.</p><p><br/><br/></p><p><br/><br/></p>]]></description>
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    <itunes:title>The Next Era of Napa Experiences - Mackenzie Magro, Napa Valley Bike Tours</itunes:title>
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    <itunes:summary><![CDATA[Napa Valley is entering a new phase of hospitality. In this episode, Napa Valley Bike Tours CEO Mackenzie Magro breaks down how experience design, expanded access, and new offerings are reshaping the region. From e-bikes to non-wine experiences, she explains how broader engagement drives resilience and long-term demand. ]]></itunes:summary>
    <description><![CDATA[<p>Napa Valley is entering a new phase of hospitality. In this episode, Napa Valley Bike Tours CEO Mackenzie Magro breaks down how experience design, expanded access, and new offerings are reshaping the region. From e-bikes to non-wine experiences, she explains how broader engagement drives resilience and long-term demand.</p>]]></description>
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    <itunes:title>The Hidden Risk of Playing it Safe - Michael Cann, WineCountry Media</itunes:title>
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    <itunes:summary><![CDATA[Legacy models aren’t broken - but they are outdated. Michael Cann discusses why Wine Country’s real opportunity lies in courage, creativity, and rethinking how value is created. ]]></itunes:summary>
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