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  <title>The Kindness Marketing Podcast</title>

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  <itunes:author>Stoney Creek Social Media</itunes:author>
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  <description><![CDATA[<p>Marketing and Social Media Expert Dawn Renshaw, founder of Stoney Creek Social Media, brings insights and practical information to business and marketing leaders, with a kindness focus. Dawn discusses trust building and loyalty using empathy, generosity and respect.</p>]]></description>
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    <itunes:title>Kindness Inside the Company</itunes:title>
    <title>Kindness Inside the Company</title>
    <itunes:summary><![CDATA[This time on The Kindness Marketing Podcast, social media expert Dawn Renshaw explores how internal marketing shapes culture, starting with the idea that employees are our first customers and kindness is something we model through everyday actions.  Dawn shares specific habits that build trust, reduce turnover, and create ripple effects that reach clients, families, and communities.    Episode Resources Stoney Creek Social Media Subscribe to The Kindness Marketing Podcast produced b...]]></itunes:summary>
    <description><![CDATA[<p>This time on The Kindness Marketing Podcast, social media expert Dawn Renshaw explores how internal marketing shapes culture, starting with the idea that employees are our first customers and kindness is something we model through everyday actions. </p><p>Dawn shares specific habits that build trust, reduce turnover, and create ripple effects that reach clients, families, and communities. <br/><br/></p><p>Episode Resources</p><p><a href='https://www.stoneycreeksocialmedia.com/'><b>Stoney Creek Social Media</b></a></p><p>Subscribe to <em>The Kindness Marketing Podcast </em>produced by <a href='http://www.livemiccommunications.com/'><b>Livemic Communications</b></a>.</p><p><br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>This time on The Kindness Marketing Podcast, social media expert Dawn Renshaw explores how internal marketing shapes culture, starting with the idea that employees are our first customers and kindness is something we model through everyday actions. </p><p>Dawn shares specific habits that build trust, reduce turnover, and create ripple effects that reach clients, families, and communities. <br/><br/></p><p>Episode Resources</p><p><a href='https://www.stoneycreeksocialmedia.com/'><b>Stoney Creek Social Media</b></a></p><p>Subscribe to <em>The Kindness Marketing Podcast </em>produced by <a href='http://www.livemiccommunications.com/'><b>Livemic Communications</b></a>.</p><p><br/><br/><br/></p>]]></content:encoded>
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    <pubDate>Fri, 22 May 2026 11:00:00 -0400</pubDate>
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  <psc:chapter start="0:00" title="Welcome And Why Kindness Matters" />
  <psc:chapter start="0:42" title="What Internal Marketing Really Means" />
  <psc:chapter start="1:30" title="Employees As Your First Customers" />
  <psc:chapter start="3:20" title="Real Examples Of Kind Leadership" />
  <psc:chapter start="5:45" title="Rituals That Shape Company Culture" />
  <psc:chapter start="8:10" title="When People Might Take Advantage" />
  <psc:chapter start="9:54" title="How To Evaluate Internal Kindness" />
  <psc:chapter start="11:25" title="The Ripple Effect Beyond Work" />
  <psc:chapter start="13:03" title="A Small Challenge And Closing Notes" />
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    <itunes:duration>855</itunes:duration>
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    <itunes:title>Crisis Response On Social Media That Protects Trust</itunes:title>
    <title>Crisis Response On Social Media That Protects Trust</title>
    <itunes:summary><![CDATA[One bad review can feel like a fire alarm for your entire business and the wrong reply can turn a small spark into a viral mess.  Social media expert Dawn Renshaw, founder of Stoney Creek Social Media, walks through what “crisis” really means in day-to-day small business life, why the “let’s get it deleted” reaction to a bad post is usually a dead end, and what response can shift the tone fast.  Episode Resources Stoney Creek Social Media Subscribe to The Kindness Marketing Podcast ...]]></itunes:summary>
    <description><![CDATA[<p>One bad review can feel like a fire alarm for your entire business and the wrong reply can turn a small spark into a viral mess. </p><p>Social media expert Dawn Renshaw, founder of Stoney Creek Social Media, walks through what “crisis” really means in day-to-day small business life, why the “let’s get it deleted” reaction to a bad post is usually a dead end, and what response can shift the tone fast. </p><p>Episode Resources</p><p><a href='https://www.stoneycreeksocialmedia.com/'><b>Stoney Creek Social Media</b></a></p><p>Subscribe to <em>The Kindness Marketing Podcast </em>produced by <a href='http://www.livemiccommunications.com/'><b>Livemic Communications</b></a>.</p>]]></description>
    <content:encoded><![CDATA[<p>One bad review can feel like a fire alarm for your entire business and the wrong reply can turn a small spark into a viral mess. </p><p>Social media expert Dawn Renshaw, founder of Stoney Creek Social Media, walks through what “crisis” really means in day-to-day small business life, why the “let’s get it deleted” reaction to a bad post is usually a dead end, and what response can shift the tone fast. </p><p>Episode Resources</p><p><a href='https://www.stoneycreeksocialmedia.com/'><b>Stoney Creek Social Media</b></a></p><p>Subscribe to <em>The Kindness Marketing Podcast </em>produced by <a href='http://www.livemiccommunications.com/'><b>Livemic Communications</b></a>.</p>]]></content:encoded>
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    <pubDate>Fri, 08 May 2026 14:00:00 -0400</pubDate>
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  <psc:chapter start="0:00" title="Why Crisis Response Matters" />
  <psc:chapter start="1:05" title="Defining A Business Crisis" />
  <psc:chapter start="1:55" title="Negative Reviews And What To Do" />
  <psc:chapter start="3:42" title="Respond Once Then Go Offline" />
  <psc:chapter start="6:50" title="The Spa Story And A Bad Stance" />
  <psc:chapter start="10:24" title="The Bowling Alley Apology That Worked" />
  <psc:chapter start="11:22" title="Build A Plan And Train Staff" />
  <psc:chapter start="12:18" title="Post-Crisis Follow-Up And Transparency" />
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  <psc:chapter start="18:59" title="Final Takeaways And Where To Follow" />
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    <itunes:duration>1176</itunes:duration>
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    <itunes:title>Understanding Generosity In Branding </itunes:title>
    <title>Understanding Generosity In Branding </title>
    <itunes:summary><![CDATA[Social media expert Dawn Renshaw unpacks what generosity in branding really means and why people are drawn to businesses that treat employees, customers, and communities with care. We share practical ways to show your values without sounding performative, plus real stories that explain the “givers gain” feeling.   Episode Resources Stoney Creek Social Media Subscribe to The Kindness Marketing Podcast produced by Livemic Communications.     ]]></itunes:summary>
    <description><![CDATA[<p>Social media expert Dawn Renshaw unpacks what generosity in branding really means and why people are drawn to businesses that treat employees, customers, and communities with care. We share practical ways to show your values without sounding performative, plus real stories that explain the “givers gain” feeling. <br/><br/>Episode Resources</p><p><a href='https://www.stoneycreeksocialmedia.com/'><b>Stoney Creek Social Media</b></a></p><p>Subscribe to <em>The Kindness Marketing Podcast </em>produced by <a href='http://www.livemiccommunications.com/'><b>Livemic Communications</b></a>.</p><p><br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Social media expert Dawn Renshaw unpacks what generosity in branding really means and why people are drawn to businesses that treat employees, customers, and communities with care. We share practical ways to show your values without sounding performative, plus real stories that explain the “givers gain” feeling. <br/><br/>Episode Resources</p><p><a href='https://www.stoneycreeksocialmedia.com/'><b>Stoney Creek Social Media</b></a></p><p>Subscribe to <em>The Kindness Marketing Podcast </em>produced by <a href='http://www.livemiccommunications.com/'><b>Livemic Communications</b></a>.</p><p><br/><br/><br/></p>]]></content:encoded>
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    <itunes:author>Stoney Creek Social Media</itunes:author>
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    <pubDate>Tue, 07 Apr 2026 12:00:00 -0400</pubDate>
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  <psc:chapter start="0:00" title="Welcome To Kindness Marketing" />
  <psc:chapter start="0:39" title="Defining Generosity In Branding" />
  <psc:chapter start="2:12" title="Sharing Good Deeds Without Bragging" />
  <psc:chapter start="3:58" title="Why Giving Feels So Powerful" />
  <psc:chapter start="7:10" title="Building Loyalty Through Employee Kindness" />
  <psc:chapter start="9:14" title="Final Takeaways And How To Connect" />
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    <itunes:duration>606</itunes:duration>
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    <itunes:title>The Business Case For Kindness</itunes:title>
    <title>The Business Case For Kindness</title>
    <itunes:summary><![CDATA[Social media and marketing expert Dawn Renshaw, founder of Stoney Creek Social Media, makes the business case that kindness is not fluff, it is a real driver of loyalty, repeat sales, and referrals.  Episode Resources Stoney Creek Social Media Subscribe to The Kindness Marketing Podcast produced by Livemic Communications.     ]]></itunes:summary>
    <description><![CDATA[<p>Social media and marketing expert Dawn Renshaw, founder of Stoney Creek Social Media, makes the business case that kindness is not fluff, it is a real driver of loyalty, repeat sales, and referrals. </p><p>Episode Resources</p><p><a href='https://www.stoneycreeksocialmedia.com/'><b>Stoney Creek Social Media</b></a></p><p>Subscribe to <em>The Kindness Marketing Podcast </em>produced by <a href='http://www.livemiccommunications.com/'><b>Livemic Communications</b></a>.</p><p><br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Social media and marketing expert Dawn Renshaw, founder of Stoney Creek Social Media, makes the business case that kindness is not fluff, it is a real driver of loyalty, repeat sales, and referrals. </p><p>Episode Resources</p><p><a href='https://www.stoneycreeksocialmedia.com/'><b>Stoney Creek Social Media</b></a></p><p>Subscribe to <em>The Kindness Marketing Podcast </em>produced by <a href='http://www.livemiccommunications.com/'><b>Livemic Communications</b></a>.</p><p><br/><br/><br/></p>]]></content:encoded>
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    <itunes:author>Stoney Creek Social Media</itunes:author>
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    <pubDate>Mon, 06 Apr 2026 10:00:00 -0400</pubDate>
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  <psc:chapter start="0:00" title="Welcome And Series Setup" />
  <psc:chapter start="0:40" title="Why Kindness Drives Business Results" />
  <psc:chapter start="2:05" title="A Real Customer Service Switch" />
  <psc:chapter start="4:05" title="Small Touches That Build Loyalty" />
  <psc:chapter start="7:26" title="Kindness Works For Any Industry" />
  <psc:chapter start="10:38" title="Social Media Replies With Warmth" />
  <psc:chapter start="12:32" title="Be Right Or Be Kind" />
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    <itunes:duration>789</itunes:duration>
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    <itunes:title>From Nice To Kind: Building Loyal Customers Through Ethical Marketing</itunes:title>
    <title>From Nice To Kind: Building Loyal Customers Through Ethical Marketing</title>
    <itunes:summary><![CDATA[Stoney Creek Social Media founder Dawn Renshaw explores how kindness moves from a personal value to a practical marketing system that builds loyalty, saves clients money, and earns long-term trust. Real stories show why integrity, responsiveness, and the 80–20 content mix outperform flashy, hard-sell tactics.  Episode Resources Stoney Creek Social Media   Subscribe to The Kindness Marketing Podcast produced by Livemic Communications.     ]]></itunes:summary>
    <description><![CDATA[<p>Stoney Creek Social Media founder Dawn Renshaw explores how kindness moves from a personal value to a practical marketing system that builds loyalty, saves clients money, and earns long-term trust. Real stories show why integrity, responsiveness, and the 80–20 content mix outperform flashy, hard-sell tactics.<br/><br/>Episode Resources</p><p><a href='https://www.stoneycreeksocialmedia.com/'>Stoney Creek Social Media</a><br/><br/></p><p>Subscribe to <em>The Kindness Marketing Podcast </em>produced by <a href='http://www.livemiccommunications.com/'>Livemic Communications</a>.</p><p><br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Stoney Creek Social Media founder Dawn Renshaw explores how kindness moves from a personal value to a practical marketing system that builds loyalty, saves clients money, and earns long-term trust. Real stories show why integrity, responsiveness, and the 80–20 content mix outperform flashy, hard-sell tactics.<br/><br/>Episode Resources</p><p><a href='https://www.stoneycreeksocialmedia.com/'>Stoney Creek Social Media</a><br/><br/></p><p>Subscribe to <em>The Kindness Marketing Podcast </em>produced by <a href='http://www.livemiccommunications.com/'>Livemic Communications</a>.</p><p><br/><br/><br/></p>]]></content:encoded>
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    <itunes:author>Livemic Communications</itunes:author>
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    <pubDate>Thu, 05 Feb 2026 16:00:00 -0500</pubDate>
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  <psc:chapter start="0:00" title="Values At The Heart Of Marketing" />
  <psc:chapter start="1:45" title="Nice Versus Kind In Practice" />
  <psc:chapter start="3:30" title="Going Above And Beyond For Clients" />
  <psc:chapter start="6:20" title="Defining Kindness Marketing And Integrity" />
  <psc:chapter start="9:50" title="Relationship Building Beats Hard Selling" />
  <psc:chapter start="12:20" title="Customer Care Through Social Channels" />
  <psc:chapter start="15:00" title="Not Every Client Is A Fit" />
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    <itunes:duration>942</itunes:duration>
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    <itunes:title>Kindness Meets Marketing</itunes:title>
    <title>Kindness Meets Marketing</title>
    <itunes:summary><![CDATA[Welcome to The Kindness Marketing Podcast!  Dawn Renshaw, founder of Stoney Creek Social Media, shares how social media went from optional to essential and why a kindness-first mindset makes marketing work better.  Dawn traces her shift from concierge services to running a social agency, and we break down why learning platform rules beats chasing hacks.  Episode Resources Stoney Creek Social Media   Subscribe to The Kindness Marketing Podcast produced by Livemic Communications.   ]]></itunes:summary>
    <description><![CDATA[<p>Welcome to The Kindness Marketing Podcast! </p><p>Dawn Renshaw, founder of Stoney Creek Social Media, shares how social media went from optional to essential and why a kindness-first mindset makes marketing work better. </p><p>Dawn traces her shift from concierge services to running a social agency, and we break down why learning platform rules beats chasing hacks.<br/><br/>Episode Resources</p><p><a href='https://www.stoneycreeksocialmedia.com/'>Stoney Creek Social Media</a><br/><br/></p><p>Subscribe to <em>The Kindness Marketing Podcast </em>produced by <a href='http://www.livemiccommunications.com'>Livemic Communications</a>.<br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Welcome to The Kindness Marketing Podcast! </p><p>Dawn Renshaw, founder of Stoney Creek Social Media, shares how social media went from optional to essential and why a kindness-first mindset makes marketing work better. </p><p>Dawn traces her shift from concierge services to running a social agency, and we break down why learning platform rules beats chasing hacks.<br/><br/>Episode Resources</p><p><a href='https://www.stoneycreeksocialmedia.com/'>Stoney Creek Social Media</a><br/><br/></p><p>Subscribe to <em>The Kindness Marketing Podcast </em>produced by <a href='http://www.livemiccommunications.com'>Livemic Communications</a>.<br/><br/></p>]]></content:encoded>
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    <itunes:author>Livemic Communications</itunes:author>
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    <pubDate>Thu, 05 Feb 2026 15:00:00 -0500</pubDate>
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  <psc:chapter start="0:00" title="Welcome To Kindness Marketing" />
  <psc:chapter start="0:46" title="Dawn’s Path From Concierge To Social" />
  <psc:chapter start="3:45" title="The Rise Of Social Media" />
  <psc:chapter start="6:05" title="Don’t Trick Algorithms, Learn Them" />
  <psc:chapter start="8:23" title="What Counts As Social Media" />
  <psc:chapter start="10:40" title="Why DIY Marketing Burns Time" />
  <psc:chapter start="12:20" title="Kindness As A Core Operating System" />
  <psc:chapter start="13:30" title="Teasing The Kindness Framework &amp; Subscribe" />
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    <itunes:duration>839</itunes:duration>
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