Hosted by Rafael Arlequin, and featuring Steve Owens — a 45+ year product development veteran — and Rachel Trontz, researcher, the Finish Line Crew breaks down the realities of innovation, startups, and commercialization.

Each episode combines real-world experience, industry data, and candid conversations to help innovators, founders, and product teams make smarter decisions, avoid costly mistakes, and focus on what truly creates value in the market.

Whether you're an entrepreneur with a new concept, a startup team building your first product, or a company expanding into new markets, The Product Development Playbook gives you a clear, grounded look at how products actually get built — and how businesses are actually made.