Wed, 29 Apr 2026 16:31:47 +0100 en-gb © 2026 Ecommerce Edge yes 8c051a09-9cfb-502c-80a2-e03932b150dd Olly Springate episodic false Ecommerce marketing strategies, tips and real world case studies to help your business generate more sales, bookings and subscriptions through your online checkout.

]]> Buzzsprout (https://www.buzzsprout.com) Olly Springate https://storage.buzzsprout.com/0deh9w05tdnc0k6r8ozbjcwmrngr?.jpg Why Your Ecommerce Business Needs A Product Feed Direct Shopify-to-ad-platform integrations hurt e-commerce performance. Using a feed management platform to optimise product data improves visibility, reduces costs, and enables profit-based campaign optimisation.

]]> Direct Shopify-to-ad-platform integrations hurt e-commerce performance. Using a feed management platform to optimise product data improves visibility, reduces costs, and enables profit-based campaign optimisation.

]]> Olly Buzzsprout-19097408 Wed, 29 Apr 2026 16:00:00 +0100 630 full false Advertising To Existing Customers Most marketers overlook post-purchase advertising. But it's a highly cost-effective strategy to re-engage existing customers, boost brand affinity, and drive incremental sales through multi-channel ads.

]]> Most marketers overlook post-purchase advertising. But it's a highly cost-effective strategy to re-engage existing customers, boost brand affinity, and drive incremental sales through multi-channel ads.

]]> Olly Buzzsprout-18951976 Thu, 02 Apr 2026 18:00:00 +0100 709 full false Smarter Scaling With Marginal CPA Discover why your ad platform's reported CPA can mislead you when scaling budgets, and how tracking marginal CPA reveals the true cost of each additional sale.

]]> Discover why your ad platform's reported CPA can mislead you when scaling budgets, and how tracking marginal CPA reveals the true cost of each additional sale.

]]> Olly Buzzsprout-18842004 Fri, 13 Mar 2026 15:00:00 +0000 814 full false Intro To The Podcast Olly Springate Buzzsprout-18837229 Thu, 05 Mar 2026 18:00:00 +0000 413 full false