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  <title>Rooted Barn Talks</title>

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  <description><![CDATA[<p>At Rooted Farmers, our mission is simple: to empower small and mid-size farms and hubs to transform the world. Our new Rooted Barn Talks series is the latest resource designed to support that mission. Each session unpacks the key drivers of hub and farm success—rooted in years of hands-on work and coaching with hubs across the country. Subscribe to stay connected and learn with us!</p>]]></description>
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    <itunes:title>Welcome to Rooted Barn Talks!</itunes:title>
    <title>Welcome to Rooted Barn Talks!</title>
    <itunes:summary><![CDATA[A new series unpacking the key drivers of hub and farm success — rooted in years of hands-on work and coaching with hubs across the country. Real conversations with hub leaders, growers, and business experts.   ]]></itunes:summary>
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    <pubDate>Wed, 31 Dec 2025 09:00:00 -0500</pubDate>
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    <itunes:title>Using Data to Drive Decisions with Jill Shea from the Connecticut Flower Collective | Rooted Barn Talks</itunes:title>
    <title>Using Data to Drive Decisions with Jill Shea from the Connecticut Flower Collective | Rooted Barn Talks</title>
    <itunes:summary><![CDATA[Check out the latest Rooted Barn Talks episode. This new series unpacks the key drivers of hub and farm success — rooted in years of hands-on work and coaching with hubs and farms across the country!  Strong decisions start with good data. In this episode of Rooted Barn Talks, Jill Shea of the Connecticut Flower Collective (https://ctflowercollective.com/) shares how she uses buyer feedback and sales data to guide seasonal planning and priorities.  In conversation with Amelia Ihlo, founder of...]]></itunes:summary>
    <description><![CDATA[<p>Check out the latest Rooted Barn Talks episode. This new series unpacks the key drivers of hub and farm success — rooted in years of hands-on work and coaching with hubs and farms across the country!<br/><br/>Strong decisions start with good data. In this episode of Rooted Barn Talks, Jill Shea of the Connecticut Flower Collective (<a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbFdoWDhVUzRHUHdyZWpPcEVZMjlvZnhCQ2pvUXxBQ3Jtc0tub0tzS0NOZmlzS1FIUlJLMURKbHBvLTdYNmE3TDU2TW9Jdl81QjA5UFdVN1hUeWxacDBza2xnZnFUcndMelRoMXRfNTh5RjRkTFlwaUJVbnV1cWJuaTBfbDNuRGVOMGpVMkhJcG5pTUkwSHBiOENrMA&amp;q=https%3A%2F%2Fctflowercollective.com%2F&amp;v=VUQepc188cQ'>https://ctflowercollective.com/</a>) shares how she uses buyer feedback and sales data to guide seasonal planning and priorities.<br/><br/>In conversation with Amelia Ihlo, founder of Rooted Farmers (https://www.rootedfarmers.com/), Jill explains when to gather data, what metrics matter most, and how data-driven decisions improve outcomes for growers and buyers. Jill is a seasoned farmer, horticulturist, and educator who has played a key role in the Collective since its founding in 2019.</p>]]></description>
    <content:encoded><![CDATA[<p>Check out the latest Rooted Barn Talks episode. This new series unpacks the key drivers of hub and farm success — rooted in years of hands-on work and coaching with hubs and farms across the country!<br/><br/>Strong decisions start with good data. In this episode of Rooted Barn Talks, Jill Shea of the Connecticut Flower Collective (<a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbFdoWDhVUzRHUHdyZWpPcEVZMjlvZnhCQ2pvUXxBQ3Jtc0tub0tzS0NOZmlzS1FIUlJLMURKbHBvLTdYNmE3TDU2TW9Jdl81QjA5UFdVN1hUeWxacDBza2xnZnFUcndMelRoMXRfNTh5RjRkTFlwaUJVbnV1cWJuaTBfbDNuRGVOMGpVMkhJcG5pTUkwSHBiOENrMA&amp;q=https%3A%2F%2Fctflowercollective.com%2F&amp;v=VUQepc188cQ'>https://ctflowercollective.com/</a>) shares how she uses buyer feedback and sales data to guide seasonal planning and priorities.<br/><br/>In conversation with Amelia Ihlo, founder of Rooted Farmers (https://www.rootedfarmers.com/), Jill explains when to gather data, what metrics matter most, and how data-driven decisions improve outcomes for growers and buyers. Jill is a seasoned farmer, horticulturist, and educator who has played a key role in the Collective since its founding in 2019.</p>]]></content:encoded>
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    <itunes:title>Creative Resourcing with Sheri Howard from Seasonal Harvest | Rooted Barn Talks</itunes:title>
    <title>Creative Resourcing with Sheri Howard from Seasonal Harvest | Rooted Barn Talks</title>
    <itunes:summary><![CDATA[Check out the latest Rooted Barn Talks episode. This new series unpacks the key drivers of hub and farm success — rooted in years of hands-on work and coaching with hubs across the country!  Sheri Howard is the Co-Owner and General Manager of Seasonal Harvest (https://www.seasonalharvestgb.com/). She combines professional expertise with a deep passion for sustainable agriculture, overseeing strategic planning, marketing, grant funding, and administrative operations.  In this episode of Rooted...]]></itunes:summary>
    <description><![CDATA[<p>Check out the latest Rooted Barn Talks episode. This new series unpacks the key drivers of hub and farm success — rooted in years of hands-on work and coaching with hubs across the country!<br/><br/>Sheri Howard is the Co-Owner and General Manager of Seasonal Harvest (<a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa2R2MGZHeHFVYzVPWlVveS1mYXdjWV85d3J6d3xBQ3Jtc0trTGpIOV9PZkE5MTBKUF95RWxwQkM4WE1FbVhsN21lNERpakZtZ0NXSDBpM2dmTEhhMGZtXzVVc0tMSEYtYTdXbTZva25UeDd5SFdWcXkxWUpidVZzV2hSckRwR19leXN4TmNTb0Z2V3g1aHJpejVTTQ&amp;q=https%3A%2F%2Fwww.seasonalharvestgb.com%2F%29&amp;v=PJrPCeZ8oZM'>https://www.seasonalharvestgb.com/)</a>. She combines professional expertise with a deep passion for sustainable agriculture, overseeing strategic planning, marketing, grant funding, and administrative operations.<br/><br/>In this episode of Rooted Barn Talks, Amelia Ihlo, founder of Rooted Farmers (https://www.rootedfarmers.com/), talks with Sheri about how to plan and grow strategically on a limited budget. Sheri shares how clear roles, relationship-building, and creative resourcing—including partnerships, grants, and community support—have helped Seasonal Harvest grow sustainably.<br/><br/>Grant Resources: <a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbk1GRWZKa2k2R2JVX0t6N1hoXzhESHhESFlZQXxBQ3Jtc0tsUjJXdEpzTEJRMGpqTWhhLUs0YnZzbzEyZTI1ZlNOUHBrdDBnaWc4Sm5kOUhrRU96emxsY3ZxYTRKajlmdDVmX1hmWVhuRFJ4SzRCQVJqZGt5enBzT0xuZDFlS3dzRHdKZXpPejlycnVkdURFODVvRQ&amp;q=https%3A%2F%2Fbit.ly%2F4pGGA2L&amp;v=PJrPCeZ8oZM'>https://bit.ly/4pGGA2L</a><br/>Rooted Grant Programs for Hubs: <a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWNiT1oydHItZjduTy0xcUJBUWw0MlJySGhfZ3xBQ3Jtc0treDBwTUVpdElqWUlJTHlVS3BwRXNvaTZjQVNJeGhid250OTJPMW9odHFKN3lVckxvRTZHZHZJMWVIaFQ5V21HdFgtaG5TMkRnWEpuaTRldC1hS2NHZldIYldJMUQ5Y1ZTT24xS19BcGFDNU1vMVB2MA&amp;q=https%3A%2F%2Fwww.rootedfarmers.com%2Frooted-grants&amp;v=PJrPCeZ8oZM'>https://www.rootedfarmers.com/rooted-grants</a></p>]]></description>
    <content:encoded><![CDATA[<p>Check out the latest Rooted Barn Talks episode. This new series unpacks the key drivers of hub and farm success — rooted in years of hands-on work and coaching with hubs across the country!<br/><br/>Sheri Howard is the Co-Owner and General Manager of Seasonal Harvest (<a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa2R2MGZHeHFVYzVPWlVveS1mYXdjWV85d3J6d3xBQ3Jtc0trTGpIOV9PZkE5MTBKUF95RWxwQkM4WE1FbVhsN21lNERpakZtZ0NXSDBpM2dmTEhhMGZtXzVVc0tMSEYtYTdXbTZva25UeDd5SFdWcXkxWUpidVZzV2hSckRwR19leXN4TmNTb0Z2V3g1aHJpejVTTQ&amp;q=https%3A%2F%2Fwww.seasonalharvestgb.com%2F%29&amp;v=PJrPCeZ8oZM'>https://www.seasonalharvestgb.com/)</a>. She combines professional expertise with a deep passion for sustainable agriculture, overseeing strategic planning, marketing, grant funding, and administrative operations.<br/><br/>In this episode of Rooted Barn Talks, Amelia Ihlo, founder of Rooted Farmers (https://www.rootedfarmers.com/), talks with Sheri about how to plan and grow strategically on a limited budget. Sheri shares how clear roles, relationship-building, and creative resourcing—including partnerships, grants, and community support—have helped Seasonal Harvest grow sustainably.<br/><br/>Grant Resources: <a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbk1GRWZKa2k2R2JVX0t6N1hoXzhESHhESFlZQXxBQ3Jtc0tsUjJXdEpzTEJRMGpqTWhhLUs0YnZzbzEyZTI1ZlNOUHBrdDBnaWc4Sm5kOUhrRU96emxsY3ZxYTRKajlmdDVmX1hmWVhuRFJ4SzRCQVJqZGt5enBzT0xuZDFlS3dzRHdKZXpPejlycnVkdURFODVvRQ&amp;q=https%3A%2F%2Fbit.ly%2F4pGGA2L&amp;v=PJrPCeZ8oZM'>https://bit.ly/4pGGA2L</a><br/>Rooted Grant Programs for Hubs: <a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWNiT1oydHItZjduTy0xcUJBUWw0MlJySGhfZ3xBQ3Jtc0treDBwTUVpdElqWUlJTHlVS3BwRXNvaTZjQVNJeGhid250OTJPMW9odHFKN3lVckxvRTZHZHZJMWVIaFQ5V21HdFgtaG5TMkRnWEpuaTRldC1hS2NHZldIYldJMUQ5Y1ZTT24xS19BcGFDNU1vMVB2MA&amp;q=https%3A%2F%2Fwww.rootedfarmers.com%2Frooted-grants&amp;v=PJrPCeZ8oZM'>https://www.rootedfarmers.com/rooted-grants</a></p>]]></content:encoded>
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    <itunes:title>Mission, Vision, and Strategy with Chris Green | Rooted Barn Talks</itunes:title>
    <title>Mission, Vision, and Strategy with Chris Green | Rooted Barn Talks</title>
    <itunes:summary><![CDATA[Check out the first episode of Rooted Barn Talks! This new series unpacks the key drivers of hub and farm success — rooted in years of hands-on work and coaching hubs and farms across the country.  In this episode, Amelia Ihlo, founder of Rooted Farmers, sits down with Chris Green, business strategist and founder of The People Work Company (https://itspeoplework.com/), to share practical tips for clarifying and aligning mission, vision, and strategy — guiding daily decisions and long-term imp...]]></itunes:summary>
    <description><![CDATA[<p>Check out the first episode of Rooted Barn Talks! This new series unpacks the key drivers of hub and farm success — rooted in years of hands-on work and coaching hubs and farms across the country.<br/><br/>In this episode, Amelia Ihlo, founder of Rooted Farmers, sits down with Chris Green, business strategist and founder of The People Work Company (<a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa21BSXRKTm4tN0hBZ3FWUE1KNERZUU5pRWZ5Z3xBQ3Jtc0tuOC1wcm1CVURWRGlWbi1BUTFDY0V1Wlc4UENLQ0xfN09ZbE5NdkRSNUxDTWYzNkdNZThyUmJFUnZuWktpSTh2Z3R3ZldwVEZoOTkxUjd0Z1FrTTI2blBSRGpKWExEYVRoVFJQWlljbzEtLWc3NlJyZw&amp;q=https%3A%2F%2Fitspeoplework.com%2F%29&amp;v=YTXrnm37hJM'>https://itspeoplework.com/)</a>, to share practical tips for clarifying and aligning mission, vision, and strategy — guiding daily decisions and long-term impact.<br/><br/>Four Helpful Lists® Resource - <a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbjZoQ0dFUi12VXBvWHNPVnNMbF9UYktnalBDQXxBQ3Jtc0ttYVdLelVlY2M5d3BUWnR5QnNCekc0OS1ZTERtd2c3ZVNtWEotbnhaOFI4VGtkaW04RE1EYUFBU2NNcG1jeC1UYmxhYVBqZE4wV0VkUy1OSzM5VTY2MElPOEtwc0tUTWoydVEtOE1CcldPVl92ZF95RQ&amp;q=https%3A%2F%2Fbit.ly%2F3XXMrVn&amp;v=YTXrnm37hJM'>https://bit.ly/3XXMrVn</a></p>]]></description>
    <content:encoded><![CDATA[<p>Check out the first episode of Rooted Barn Talks! This new series unpacks the key drivers of hub and farm success — rooted in years of hands-on work and coaching hubs and farms across the country.<br/><br/>In this episode, Amelia Ihlo, founder of Rooted Farmers, sits down with Chris Green, business strategist and founder of The People Work Company (<a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa21BSXRKTm4tN0hBZ3FWUE1KNERZUU5pRWZ5Z3xBQ3Jtc0tuOC1wcm1CVURWRGlWbi1BUTFDY0V1Wlc4UENLQ0xfN09ZbE5NdkRSNUxDTWYzNkdNZThyUmJFUnZuWktpSTh2Z3R3ZldwVEZoOTkxUjd0Z1FrTTI2blBSRGpKWExEYVRoVFJQWlljbzEtLWc3NlJyZw&amp;q=https%3A%2F%2Fitspeoplework.com%2F%29&amp;v=YTXrnm37hJM'>https://itspeoplework.com/)</a>, to share practical tips for clarifying and aligning mission, vision, and strategy — guiding daily decisions and long-term impact.<br/><br/>Four Helpful Lists® Resource - <a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbjZoQ0dFUi12VXBvWHNPVnNMbF9UYktnalBDQXxBQ3Jtc0ttYVdLelVlY2M5d3BUWnR5QnNCekc0OS1ZTERtd2c3ZVNtWEotbnhaOFI4VGtkaW04RE1EYUFBU2NNcG1jeC1UYmxhYVBqZE4wV0VkUy1OSzM5VTY2MElPOEtwc0tUTWoydVEtOE1CcldPVl92ZF95RQ&amp;q=https%3A%2F%2Fbit.ly%2F3XXMrVn&amp;v=YTXrnm37hJM'>https://bit.ly/3XXMrVn</a></p>]]></content:encoded>
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