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  <title>Omniadigital&#39;s Podcast</title>

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  <description><![CDATA[<p><b>The Omniadigital Podcast</b> explores how organisations <b>optimise </b>their current digital landscape to maximise its return, <b>transform </b>to a new digital technology or maturity with expert advice, and <b>solve</b> one-off problems utilising people, process and technology to enable the data across the full digital landscape.<br><br></p><p>Hosted by <b>Lucy Lynch</b>, the podcast features practical, experience-led conversations with leaders and practitioners working across data, analytics, AI, technology, and business transformation. Each episode focuses on how organisations move from ambition to execution, and from activity to measurable value.</p><p><br>We examine what it really takes to optimise existing systems and capabilities, transform operating models and ways of working, and solve complex business problems using connected intelligence. The discussion goes beyond tools and trends to cover governance, culture, leadership, risk, and delivery, the factors that determine whether digital initiatives succeed or fail.</p><p><br>This podcast is for senior leaders, transformation teams, and professionals who want clarity, not hype, and outcomes that stand up to scrutiny.</p>]]></description>
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    <itunes:title>Beyond the Stage Lights: Dr. Joe Perez on Purpose, People &amp; the Future of AI</itunes:title>
    <title>Beyond the Stage Lights: Dr. Joe Perez on Purpose, People &amp; the Future of AI</title>
    <itunes:summary><![CDATA[Together, Lucy and Joe dive into the role of AI as a powerful tool. One that should amplify human creativity rather than replace it. Joe stresses that “AI is the assistant, not the author,” urging leaders to wield emerging technologies with wisdom, vigilance, and heart. They explore how people respond to change, why empathy is the foundation of transformation, and how leaders can help “caterpillars” in organizations envision their butterfly potential. Joe also opens up about staying grounded ...]]></itunes:summary>
    <description><![CDATA[<p>Together, Lucy and Joe dive into the role of AI as a powerful tool. One that should amplify human creativity rather than replace it. Joe stresses that “AI is the assistant, not the author,” urging leaders to wield emerging technologies with wisdom, vigilance, and heart.</p><p>They explore how people respond to change, why empathy is the foundation of transformation, and how leaders can help “caterpillars” in organizations envision their butterfly potential. Joe also opens up about staying grounded despite global recognition, crediting his faith, family, and upbringing for keeping him anchored.</p>]]></description>
    <content:encoded><![CDATA[<p>Together, Lucy and Joe dive into the role of AI as a powerful tool. One that should amplify human creativity rather than replace it. Joe stresses that “AI is the assistant, not the author,” urging leaders to wield emerging technologies with wisdom, vigilance, and heart.</p><p>They explore how people respond to change, why empathy is the foundation of transformation, and how leaders can help “caterpillars” in organizations envision their butterfly potential. Joe also opens up about staying grounded despite global recognition, crediting his faith, family, and upbringing for keeping him anchored.</p>]]></content:encoded>
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    <itunes:duration>2558</itunes:duration>
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    <itunes:title>From Puppets to Purpose: Tiankai Feng on Humanising Data</itunes:title>
    <title>From Puppets to Purpose: Tiankai Feng on Humanising Data</title>
    <itunes:summary><![CDATA[ In this episode, Lucy Lynch sits down with Tiankai Feng - Director of Data &amp; AI Strategy at ThoughtWorks, author of Humanising Data Strategy, Humanising AI Strategy, and the children’s book - Robby Just Wants to Help. Together they explore the human side of data: why strategy must start with people, how creativity unlocks collaboration, and why optimism is one of the most underrated tools in the data profession. ]]></itunes:summary>
    <description><![CDATA[<p><br/>In this episode, Lucy Lynch sits down with Tiankai Feng - Director of Data &amp; AI Strategy at ThoughtWorks, author of <em>Humanising Data Strategy</em>, <em>Humanising AI Strategy</em>, and the children’s book - <em>Robby Just Wants to Help</em>.</p><p>Together they explore the human side of data: why strategy must start with people, how creativity unlocks collaboration, and why optimism is one of the most underrated tools in the data profession.</p>]]></description>
    <content:encoded><![CDATA[<p><br/>In this episode, Lucy Lynch sits down with Tiankai Feng - Director of Data &amp; AI Strategy at ThoughtWorks, author of <em>Humanising Data Strategy</em>, <em>Humanising AI Strategy</em>, and the children’s book - <em>Robby Just Wants to Help</em>.</p><p>Together they explore the human side of data: why strategy must start with people, how creativity unlocks collaboration, and why optimism is one of the most underrated tools in the data profession.</p>]]></content:encoded>
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    <pubDate>Tue, 01 Sep 2026 11:00:00 +0100</pubDate>
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    <itunes:duration>2540</itunes:duration>
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    <itunes:season>2</itunes:season>
    <itunes:episode>12</itunes:episode>
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    <itunes:title>Roadies, Rockstars &amp; Real Change</itunes:title>
    <title>Roadies, Rockstars &amp; Real Change</title>
    <itunes:summary><![CDATA[In this episode, Lucy Lynch sits down with Tash Redman, change consultant, storyteller, and co‑host of a podcast dedicated to the realities of transformation. With nearly two decades of experience navigating large‑scale organisational change, Tash specialises in the messy human moments where projects slow down, stall, or get stuck.  ]]></itunes:summary>
    <description><![CDATA[<p>In this episode, Lucy Lynch sits down with Tash Redman, change consultant, storyteller, and co‑host of a podcast dedicated to the realities of transformation. With nearly two decades of experience navigating large‑scale organisational change, Tash specialises in the messy human moments where projects slow down, stall, or get stuck. </p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, Lucy Lynch sits down with Tash Redman, change consultant, storyteller, and co‑host of a podcast dedicated to the realities of transformation. With nearly two decades of experience navigating large‑scale organisational change, Tash specialises in the messy human moments where projects slow down, stall, or get stuck. </p>]]></content:encoded>
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    <pubDate>Tue, 01 Sep 2026 10:00:00 +0100</pubDate>
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    <itunes:duration>2785</itunes:duration>
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    <itunes:title>Evolution, Not Revolution: How OMNIADIGITAL Is Scaling Q3</itunes:title>
    <title>Evolution, Not Revolution: How OMNIADIGITAL Is Scaling Q3</title>
    <itunes:summary><![CDATA[ Lucy Lynch and CEO Matt Small explore how OMNIADIGITAL is evolving through Q3, focusing on alignment, enterprise scale AI, and the growth of their associate and partner collective. Matt shares insights on control in AI, reflections from retail transformation work, and the momentum building ahead of OMNIADIGITAL’s first appearance at The Business Show.  ]]></itunes:summary>
    <description><![CDATA[<p> Lucy Lynch and CEO Matt Small explore how OMNIADIGITAL is evolving through Q3, focusing on alignment, enterprise scale AI, and the growth of their associate and partner collective. Matt shares insights on control in AI, reflections from retail transformation work, and the momentum building ahead of OMNIADIGITAL’s first appearance at The Business Show. </p>]]></description>
    <content:encoded><![CDATA[<p> Lucy Lynch and CEO Matt Small explore how OMNIADIGITAL is evolving through Q3, focusing on alignment, enterprise scale AI, and the growth of their associate and partner collective. Matt shares insights on control in AI, reflections from retail transformation work, and the momentum building ahead of OMNIADIGITAL’s first appearance at The Business Show. </p>]]></content:encoded>
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    <pubDate>Fri, 31 Jul 2026 06:00:00 +0100</pubDate>
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    <itunes:duration>1850</itunes:duration>
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    <itunes:title>What Lies Beneath: Nadege Barnes on finding the problem, under the problem.</itunes:title>
    <title>What Lies Beneath: Nadege Barnes on finding the problem, under the problem.</title>
    <itunes:summary><![CDATA[ In this episode, Lucy Lynch sits down with Nadege Barnes, a behavioural governance specialist who has spent 25 years inside EuroClear, BT, BNP Paribas, and BCG, uncovering the hidden dynamics that shape how organisations think, behave, and solve problems.  ]]></itunes:summary>
    <description><![CDATA[<p> In this episode, Lucy Lynch sits down with Nadege Barnes, a behavioural governance specialist who has spent 25 years inside EuroClear, BT, BNP Paribas, and BCG, uncovering the hidden dynamics that shape how organisations think, behave, and solve problems. </p>]]></description>
    <content:encoded><![CDATA[<p> In this episode, Lucy Lynch sits down with Nadege Barnes, a behavioural governance specialist who has spent 25 years inside EuroClear, BT, BNP Paribas, and BCG, uncovering the hidden dynamics that shape how organisations think, behave, and solve problems. </p>]]></content:encoded>
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    <pubDate>Mon, 27 Jul 2026 08:00:00 +0100</pubDate>
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    <itunes:duration>2562</itunes:duration>
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    <itunes:episode>11</itunes:episode>
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    <itunes:title>The People Who Make Change: Down Under, Where Change Begins</itunes:title>
    <title>The People Who Make Change: Down Under, Where Change Begins</title>
    <itunes:summary><![CDATA[ Lucy Lynch, Chief of Staff at OMNIADIGITAL, sits down with Kate Murray, co‑founder of Changify, whose practice “brings community insight into the heart of transformation”. Together they explore origin stories, lived experience, community‑led change, and why the partnership between OMNIADIGITAL and Changify feels so natural. A conversation about real transformation and why it always starts with people.  ]]></itunes:summary>
    <description><![CDATA[<p> Lucy Lynch, Chief of Staff at OMNIADIGITAL, sits down with Kate Murray, co‑founder of Changify, whose practice “brings community insight into the heart of transformation”. Together they explore origin stories, lived experience, community‑led change, and why the partnership between OMNIADIGITAL and Changify feels so natural. A conversation about real transformation and why it always starts with people. </p>]]></description>
    <content:encoded><![CDATA[<p> Lucy Lynch, Chief of Staff at OMNIADIGITAL, sits down with Kate Murray, co‑founder of Changify, whose practice “brings community insight into the heart of transformation”. Together they explore origin stories, lived experience, community‑led change, and why the partnership between OMNIADIGITAL and Changify feels so natural. A conversation about real transformation and why it always starts with people. </p>]]></content:encoded>
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    <pubDate>Mon, 20 Jul 2026 06:00:00 +0100</pubDate>
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    <itunes:duration>2516</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>17</itunes:episode>
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    <itunes:title>&quot;Don&#39;t Be Boring&quot; Scott Taylor&#39;s Playbook </itunes:title>
    <title>&quot;Don&#39;t Be Boring&quot; Scott Taylor&#39;s Playbook </title>
    <itunes:summary><![CDATA[In this episode, Lucy Lynch sits down with Scott Taylor, for a fast‑moving, joyfully theatrical conversation about why data storytelling needs less jargon and more humanity. Scott shares how his childhood puppet shows, theatre training, and four generations of family storytelling shaped his ability to make data unforgettable.   ]]></itunes:summary>
    <description><![CDATA[<p>In this episode, Lucy Lynch sits down with Scott Taylor, for a fast‑moving, joyfully theatrical conversation about why data storytelling needs less jargon and more humanity. Scott shares how his childhood puppet shows, theatre training, and four generations of family storytelling shaped his ability to make data unforgettable.  </p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, Lucy Lynch sits down with Scott Taylor, for a fast‑moving, joyfully theatrical conversation about why data storytelling needs less jargon and more humanity. Scott shares how his childhood puppet shows, theatre training, and four generations of family storytelling shaped his ability to make data unforgettable.  </p>]]></content:encoded>
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    <pubDate>Mon, 13 Jul 2026 12:00:00 +0100</pubDate>
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    <itunes:duration>2111</itunes:duration>
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    <itunes:title>From Wool and Wine to Digital Futures: The Sella Story</itunes:title>
    <title>From Wool and Wine to Digital Futures: The Sella Story</title>
    <itunes:summary><![CDATA[ This episode explores one of the most quietly fascinating stories in European business. Stefano Corradino from Sella joins Lucy to trace a journey that began in the 1500s with wool and wine merchants and evolved into one of Europe’s most active innovation ecosystems.  ]]></itunes:summary>
    <description><![CDATA[<p> This episode explores one of the most quietly fascinating stories in European business. Stefano Corradino from Sella joins Lucy to trace a journey that began in the 1500s with wool and wine merchants and evolved into one of Europe’s most active innovation ecosystems. </p>]]></description>
    <content:encoded><![CDATA[<p> This episode explores one of the most quietly fascinating stories in European business. Stefano Corradino from Sella joins Lucy to trace a journey that began in the 1500s with wool and wine merchants and evolved into one of Europe’s most active innovation ecosystems. </p>]]></content:encoded>
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    <pubDate>Tue, 30 Jun 2026 06:00:00 +0100</pubDate>
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    <itunes:duration>1889</itunes:duration>
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    <itunes:title>“If you die happy, you’ve had good wellbeing.” </itunes:title>
    <title>“If you die happy, you’ve had good wellbeing.” </title>
    <itunes:summary><![CDATA[ This episode explores what Wellbeing People have been doing in this space for the last 20 years. MD, Ben McGannan shares the realities he sees every day, the long-standing partnership they have with The Rainy Day Trust, and the wellbeing app we’re creating together to make support more personal, accessible and human.  ]]></itunes:summary>
    <description><![CDATA[<p> This episode explores what Wellbeing People have been doing in this space for the last 20 years. MD, Ben McGannan shares the realities he sees every day, the long-standing partnership they have with The Rainy Day Trust, and the wellbeing app we’re creating together to make support more personal, accessible and human. </p>]]></description>
    <content:encoded><![CDATA[<p> This episode explores what Wellbeing People have been doing in this space for the last 20 years. MD, Ben McGannan shares the realities he sees every day, the long-standing partnership they have with The Rainy Day Trust, and the wellbeing app we’re creating together to make support more personal, accessible and human. </p>]]></content:encoded>
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    <pubDate>Mon, 22 Jun 2026 06:00:00 +0100</pubDate>
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    <itunes:duration>2919</itunes:duration>
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    <itunes:season>2</itunes:season>
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    <itunes:title>Why Data Burnout is a Business Risk, Not a personal Failure</itunes:title>
    <title>Why Data Burnout is a Business Risk, Not a personal Failure</title>
    <itunes:summary><![CDATA[Lucy Lynch speaks with Natasha Richards, founder of Mind Over Metrics, about how poor data culture quietly erodes delivery confidence, weakens operational resilience, drives talent loss, reduces quality of output and makes sustainable performance almost impossible.  ]]></itunes:summary>
    <description><![CDATA[<p>Lucy Lynch speaks with Natasha Richards, founder of Mind Over Metrics, about how poor data culture quietly erodes delivery confidence, weakens operational resilience, drives talent loss, reduces quality of output and makes sustainable performance almost impossible. </p>]]></description>
    <content:encoded><![CDATA[<p>Lucy Lynch speaks with Natasha Richards, founder of Mind Over Metrics, about how poor data culture quietly erodes delivery confidence, weakens operational resilience, drives talent loss, reduces quality of output and makes sustainable performance almost impossible. </p>]]></content:encoded>
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    <itunes:image href="https://storage.buzzsprout.com/y3ocu2ds5av0npcf4zudono4tfs4?.jpg" />
    <itunes:author>Omniadigital</itunes:author>
    <guid isPermaLink="false">Buzzsprout-19258292</guid>
    <pubDate>Mon, 15 Jun 2026 06:00:00 +0100</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19258292/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19258292/transcript.json" type="application/json" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19258292/transcript.srt" type="application/x-subrip" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19258292/transcript.vtt" type="text/vtt" />
    <itunes:duration>1678</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>7</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Draw the Map Before you Start the Journey</itunes:title>
    <title>Draw the Map Before you Start the Journey</title>
    <itunes:summary><![CDATA[Most organisations start transformation in the wrong place. They buy platforms, reorganise teams and jump straight into delivery without understanding their products, processes or data. In this episode, Lucy Lynch sits down with Brian Smith, a PLM specialist with decades of experience across aerospace, defence, automotive and electronics, to explore why Product Lifecycle Management is the foundation that makes transformation possible. If you are a leader about to begin a major transformation,...]]></itunes:summary>
    <description><![CDATA[<p>Most organisations start transformation in the wrong place. They buy platforms, reorganise teams and jump straight into delivery without understanding their products, processes or data. In this episode, Lucy Lynch sits down with Brian Smith, a PLM specialist with decades of experience across aerospace, defence, automotive and electronics, to explore why Product Lifecycle Management is the foundation that makes transformation possible.</p><p>If you are a leader about to begin a major transformation, this conversation will help you pause, think and start in the right place.</p>]]></description>
    <content:encoded><![CDATA[<p>Most organisations start transformation in the wrong place. They buy platforms, reorganise teams and jump straight into delivery without understanding their products, processes or data. In this episode, Lucy Lynch sits down with Brian Smith, a PLM specialist with decades of experience across aerospace, defence, automotive and electronics, to explore why Product Lifecycle Management is the foundation that makes transformation possible.</p><p>If you are a leader about to begin a major transformation, this conversation will help you pause, think and start in the right place.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2567832/episodes/19293847-draw-the-map-before-you-start-the-journey.mp3" length="16896900" type="audio/mpeg" />
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    <itunes:author></itunes:author>
    <guid isPermaLink="false">Buzzsprout-19293847</guid>
    <pubDate>Mon, 08 Jun 2026 06:00:00 +0100</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19293847/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19293847/transcript.json" type="application/json" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19293847/transcript.srt" type="application/x-subrip" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19293847/transcript.vtt" type="text/vtt" />
    <itunes:duration>1404</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>16</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Tech for Good: Scaling Wellbeing Across an Entire Industry</itunes:title>
    <title>Tech for Good: Scaling Wellbeing Across an Entire Industry</title>
    <itunes:summary><![CDATA[This episode explores how technology, when used with intention, can transform wellbeing across an entire industry. Through a partnership between Rainy Day Trust, Wellbeing People and OMNIADIGITAL, a new wellbeing app is helping organisations reach people earlier, build healthier habits and create cultural change from the inside out.  ]]></itunes:summary>
    <description><![CDATA[<p>This episode explores how technology, when used with intention, can transform wellbeing across an entire industry. Through a partnership between Rainy Day Trust, Wellbeing People and OMNIADIGITAL, a new wellbeing app is helping organisations reach people earlier, build healthier habits and create cultural change from the inside out. </p>]]></description>
    <content:encoded><![CDATA[<p>This episode explores how technology, when used with intention, can transform wellbeing across an entire industry. Through a partnership between Rainy Day Trust, Wellbeing People and OMNIADIGITAL, a new wellbeing app is helping organisations reach people earlier, build healthier habits and create cultural change from the inside out. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2567832/episodes/19253415-tech-for-good-scaling-wellbeing-across-an-entire-industry.mp3" length="23688393" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/9lsbudi5301148t0wy36dxxa7hoo?.jpg" />
    <itunes:author>Omniadigital</itunes:author>
    <guid isPermaLink="false">Buzzsprout-19253415</guid>
    <pubDate>Mon, 01 Jun 2026 06:00:00 +0100</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19253415/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19253415/transcript.json" type="application/json" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19253415/transcript.srt" type="application/x-subrip" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19253415/transcript.vtt" type="text/vtt" />
    <itunes:duration>1970</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>6</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Herding Chaos into Clarity</itunes:title>
    <title>Herding Chaos into Clarity</title>
    <itunes:summary><![CDATA[In this episode Nicola Askham shares stories from the field, practical examples and the moments where governance stops being a compliance hammer and starts becoming a source of confidence, trust and better decisions. This is a warm, insightful conversation about people, culture and the quiet power of getting data right.  ]]></itunes:summary>
    <description><![CDATA[<p>In this episode Nicola Askham shares stories from the field, practical examples and the moments where governance stops being a compliance hammer and starts becoming a source of confidence, trust and better decisions. This is a warm, insightful conversation about people, culture and the quiet power of getting data right. </p>]]></description>
    <content:encoded><![CDATA[<p>In this episode Nicola Askham shares stories from the field, practical examples and the moments where governance stops being a compliance hammer and starts becoming a source of confidence, trust and better decisions. This is a warm, insightful conversation about people, culture and the quiet power of getting data right. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2567832/episodes/19240479-herding-chaos-into-clarity.mp3" length="29577257" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/hymhospmyeps6jqvvxmogrgb6kqr?.jpg" />
    <itunes:author>Omniadigital</itunes:author>
    <guid isPermaLink="false">Buzzsprout-19240479</guid>
    <pubDate>Tue, 26 May 2026 08:00:00 +0100</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19240479/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19240479/transcript.json" type="application/json" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19240479/transcript.srt" type="application/x-subrip" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19240479/transcript.vtt" type="text/vtt" />
    <itunes:duration>2461</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>5</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Sliding Doors: Where Creativity meets Code </itunes:title>
    <title>Sliding Doors: Where Creativity meets Code </title>
    <itunes:summary><![CDATA[ This episode is for anyone who did not follow the traditional path into technology. I sit down with Simon Hayter to explore what happens when creativity, curiosity and lived experience collide with the world of data and digital transformation.  ]]></itunes:summary>
    <description><![CDATA[<p> This episode is for anyone who did not follow the traditional path into technology. I sit down with Simon Hayter to explore what happens when creativity, curiosity and lived experience collide with the world of data and digital transformation. </p>]]></description>
    <content:encoded><![CDATA[<p> This episode is for anyone who did not follow the traditional path into technology. I sit down with Simon Hayter to explore what happens when creativity, curiosity and lived experience collide with the world of data and digital transformation. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2567832/episodes/19194098-sliding-doors-where-creativity-meets-code.mp3" length="33211516" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/h1reucxz0qeb3y33tavj457qrxoi?.jpg" />
    <itunes:author>Omniadigital</itunes:author>
    <guid isPermaLink="false">Buzzsprout-19194098</guid>
    <pubDate>Mon, 18 May 2026 08:00:00 +0100</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19194098/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19194098/transcript.json" type="application/json" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19194098/transcript.srt" type="application/x-subrip" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19194098/transcript.vtt" type="text/vtt" />
    <itunes:duration>2763</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>15</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Closing the Gap: James Robson on Data, Trust and the Charity Sector</itunes:title>
    <title>Closing the Gap: James Robson on Data, Trust and the Charity Sector</title>
    <itunes:summary><![CDATA[Former Data protection expert from the Labour Party, James Robson explains why charities face unique compliance challenges and how to fix them. We cover consent myths, AI risks, emotional labour and the practical steps organisations can take to build trust and stay compliant. ]]></itunes:summary>
    <description><![CDATA[<p>Former Data protection expert from the Labour Party, James Robson explains why charities face unique compliance challenges and how to fix them.</p><p>We cover consent myths, AI risks, emotional labour and the practical steps organisations can take to build trust and stay compliant.</p>]]></description>
    <content:encoded><![CDATA[<p>Former Data protection expert from the Labour Party, James Robson explains why charities face unique compliance challenges and how to fix them.</p><p>We cover consent myths, AI risks, emotional labour and the practical steps organisations can take to build trust and stay compliant.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2567832/episodes/19155848-closing-the-gap-james-robson-on-data-trust-and-the-charity-sector.mp3" length="30158353" type="audio/mpeg" />
    <itunes:author></itunes:author>
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    <pubDate>Mon, 11 May 2026 08:00:00 +0100</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19155848/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19155848/transcript.json" type="application/json" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19155848/transcript.srt" type="application/x-subrip" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19155848/transcript.vtt" type="text/vtt" />
    <itunes:duration>2509</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>4</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>&quot;If Your Data Strategy Doesn’t Change Behaviour, It’s Just Wallpaper.&quot;</itunes:title>
    <title>&quot;If Your Data Strategy Doesn’t Change Behaviour, It’s Just Wallpaper.&quot;</title>
    <itunes:summary><![CDATA[This episode dives into the real work behind building a data strategy that actually changes behaviour inside a local authority. Lucy Lynch speaks with Simone Thomas, Data Insights Lead at Cheshire West and Chester Council, about the council’s transformation journey. ]]></itunes:summary>
    <description><![CDATA[<p>This episode dives into the real work behind building a data strategy that actually changes behaviour inside a local authority. Lucy Lynch speaks with Simone Thomas, Data Insights Lead at Cheshire West and Chester Council, about the council’s transformation journey.</p>]]></description>
    <content:encoded><![CDATA[<p>This episode dives into the real work behind building a data strategy that actually changes behaviour inside a local authority. Lucy Lynch speaks with Simone Thomas, Data Insights Lead at Cheshire West and Chester Council, about the council’s transformation journey.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2567832/episodes/19145994-if-your-data-strategy-doesn-t-change-behaviour-it-s-just-wallpaper.mp3" length="32045644" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/99op2ok8tgq7vwa86j2lo00l59qr?.jpg" />
    <itunes:author></itunes:author>
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    <pubDate>Fri, 08 May 2026 15:00:00 +0100</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19145994/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19145994/transcript.json" type="application/json" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19145994/transcript.srt" type="application/x-subrip" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19145994/transcript.vtt" type="text/vtt" />
    <itunes:duration>2666</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>3</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Data, Strategy and a Little Rock and Roll </itunes:title>
    <title>Data, Strategy and a Little Rock and Roll </title>
    <itunes:summary><![CDATA[ In this episode, Lucy Lynch speaks with Aju Alexander, CEO of The Data Company, about the real foundations of transformation.  ]]></itunes:summary>
    <description><![CDATA[<p> In this episode, Lucy Lynch speaks with Aju Alexander, CEO of The Data Company, about the real foundations of transformation. </p>]]></description>
    <content:encoded><![CDATA[<p> In this episode, Lucy Lynch speaks with Aju Alexander, CEO of The Data Company, about the real foundations of transformation. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2567832/episodes/19126773-data-strategy-and-a-little-rock-and-roll.mp3" length="22754233" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/ld1bqzzwrt46dtt2dxva60ueomj1?.jpg" />
    <itunes:author></itunes:author>
    <guid isPermaLink="false">Buzzsprout-19126773</guid>
    <pubDate>Tue, 05 May 2026 12:00:00 +0100</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19126773/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19126773/transcript.json" type="application/json" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19126773/transcript.srt" type="application/x-subrip" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19126773/transcript.vtt" type="text/vtt" />
    <itunes:duration>1892</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>14</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Rewriting the Integration Playbook</itunes:title>
    <title>Rewriting the Integration Playbook</title>
    <itunes:summary><![CDATA[This episode is a deep dive into the world of enterprise integration with Bejoy Thomas, founder of NJC Labs, a Salesforce Summit Partner and global Innovation Award winner. You explore Bejoy’s 20‑year journey from writing “handwritten code to connect systems” to leading a 100‑person integration consultancy operating across the UK, US, Australia and India.  ]]></itunes:summary>
    <description><![CDATA[<p>This episode is a deep dive into the world of enterprise integration with <b>Bejoy Thomas</b>, founder of <b>NJC Labs</b>, a Salesforce Summit Partner and global Innovation Award winner. You explore Bejoy’s 20‑year journey from writing “handwritten code to connect systems” to leading a 100‑person integration consultancy operating across the UK, US, Australia and India. </p>]]></description>
    <content:encoded><![CDATA[<p>This episode is a deep dive into the world of enterprise integration with <b>Bejoy Thomas</b>, founder of <b>NJC Labs</b>, a Salesforce Summit Partner and global Innovation Award winner. You explore Bejoy’s 20‑year journey from writing “handwritten code to connect systems” to leading a 100‑person integration consultancy operating across the UK, US, Australia and India. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2567832/episodes/19097422-rewriting-the-integration-playbook.mp3" length="18743736" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/g6bxqehhtevomw1o46k54qfbhnkl?.jpg" />
    <itunes:author></itunes:author>
    <guid isPermaLink="false">Buzzsprout-19097422</guid>
    <pubDate>Fri, 01 May 2026 09:00:00 +0100</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19097422/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19097422/transcript.json" type="application/json" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19097422/transcript.srt" type="application/x-subrip" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19097422/transcript.vtt" type="text/vtt" />
    <itunes:duration>1558</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>13</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Just One More Thing</itunes:title>
    <title>Just One More Thing</title>
    <itunes:summary><![CDATA[When your data is misaligned, incomplete, or irrelevant, your questions lead you in circles. When you measure the right things, your questions get smarter, your decisions get clearer, and your outcomes get better.  In this episode, Lucy Lynch sits down with Bobby Banerjee, founder of The Hapi Test, to explore how recruitment can be transformed when we stop relying on gut feel and start measuring what actually matters: behaviour.  ]]></itunes:summary>
    <description><![CDATA[<p>When your data is misaligned, incomplete, or irrelevant, your questions lead you in circles. When you measure the right things, your questions get smarter, your decisions get clearer, and your outcomes get better. </p><p>In this episode, Lucy Lynch sits down with <b>Bobby Banerjee</b>, founder of <b>The Hapi Test</b>, to explore how recruitment can be transformed when we stop relying on gut feel and start measuring what actually matters: behaviour. </p>]]></description>
    <content:encoded><![CDATA[<p>When your data is misaligned, incomplete, or irrelevant, your questions lead you in circles. When you measure the right things, your questions get smarter, your decisions get clearer, and your outcomes get better. </p><p>In this episode, Lucy Lynch sits down with <b>Bobby Banerjee</b>, founder of <b>The Hapi Test</b>, to explore how recruitment can be transformed when we stop relying on gut feel and start measuring what actually matters: behaviour. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2567832/episodes/19081847-just-one-more-thing.mp3" length="32451361" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/36b72dajpyuanlahon3ls7lrd45u?.jpg" />
    <itunes:author></itunes:author>
    <guid isPermaLink="false">Buzzsprout-19081847</guid>
    <pubDate>Mon, 27 Apr 2026 16:00:00 +0100</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19081847/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19081847/transcript.json" type="application/json" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19081847/transcript.srt" type="application/x-subrip" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19081847/transcript.vtt" type="text/vtt" />
    <itunes:duration>2700</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>2</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>OMNIADIGITAL Quarterly Recap</itunes:title>
    <title>OMNIADIGITAL Quarterly Recap</title>
    <itunes:summary><![CDATA[In this episode I chat with Matt Small about how OMNIADIGITAL has grown internally and externally.  ]]></itunes:summary>
    <description><![CDATA[<p>In this episode I chat with Matt Small about how OMNIADIGITAL has grown internally and externally. </p>]]></description>
    <content:encoded><![CDATA[<p>In this episode I chat with Matt Small about how OMNIADIGITAL has grown internally and externally. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2567832/episodes/19014983-omniadigital-quarterly-recap.mp3" length="14134139" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/rvnv1en6g69ogsnzsh268w64bjn9?.jpg" />
    <itunes:author></itunes:author>
    <guid isPermaLink="false">Buzzsprout-19014983</guid>
    <pubDate>Tue, 14 Apr 2026 17:00:00 +0100</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19014983/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19014983/transcript.json" type="application/json" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19014983/transcript.srt" type="application/x-subrip" />
    <podcast:transcript url="https://www.buzzsprout.com/2567832/19014983/transcript.vtt" type="text/vtt" />
    <itunes:duration>1174</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>12</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>The Numbers Behind The Noise</itunes:title>
    <title>The Numbers Behind The Noise</title>
    <itunes:summary><![CDATA[Lucy Lynch speaks with Marion Marincat, founder of Sownd Affects, about the data, neuroscience and lived experience behind audio‑inclusive design. Together they reveal why noise is more than an annoyance and how rethinking acoustics can transform wellbeing, productivity and inclusion in the spaces we use every day. ]]></itunes:summary>
    <description><![CDATA[<p>Lucy Lynch speaks with Marion Marincat, founder of Sownd Affects, about the data, neuroscience and lived experience behind audio‑inclusive design. Together they reveal why noise is more than an annoyance and how rethinking acoustics can transform wellbeing, productivity and inclusion in the spaces we use every day.</p>]]></description>
    <content:encoded><![CDATA[<p>Lucy Lynch speaks with Marion Marincat, founder of Sownd Affects, about the data, neuroscience and lived experience behind audio‑inclusive design. Together they reveal why noise is more than an annoyance and how rethinking acoustics can transform wellbeing, productivity and inclusion in the spaces we use every day.</p>]]></content:encoded>
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    <itunes:author>Omniadigital</itunes:author>
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    <pubDate>Mon, 13 Apr 2026 08:00:00 +0100</pubDate>
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    <itunes:duration>2531</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>1</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Humans: The Missing Data Asset. </itunes:title>
    <title>Humans: The Missing Data Asset. </title>
    <itunes:summary><![CDATA[Lucy Lynch speaks with Emma Corbett, a long‑time voice for people‑centred data governance and Omniadigitals newest Associate. Together they unpack why governance is still misunderstood, how organisations can move from policing to empowering, and why psychological safety is the foundation for any meaningful data change. ]]></itunes:summary>
    <description><![CDATA[<p>Lucy Lynch speaks with <b>Emma Corbett</b>, a long‑time voice for people‑centred data governance and Omniadigitals newest Associate. Together they unpack why governance is still misunderstood, how organisations can move from policing to empowering, and why psychological safety is the foundation for any meaningful data change.</p>]]></description>
    <content:encoded><![CDATA[<p>Lucy Lynch speaks with <b>Emma Corbett</b>, a long‑time voice for people‑centred data governance and Omniadigitals newest Associate. Together they unpack why governance is still misunderstood, how organisations can move from policing to empowering, and why psychological safety is the foundation for any meaningful data change.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2567832/episodes/18725098-humans-the-missing-data-asset.mp3" length="25945260" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/bz7op9a1kjznqjhm28y88usr1tba?.jpg" />
    <itunes:author>Omniadigital</itunes:author>
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    <pubDate>Mon, 23 Feb 2026 07:00:00 +0000</pubDate>
    <itunes:duration>2158</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>11</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>Sense Makers Wanted: how storytelling turns data into real change</itunes:title>
    <title>Sense Makers Wanted: how storytelling turns data into real change</title>
    <itunes:summary><![CDATA[In this episode Chief of Staff Lucy Lynch interviews Ruth Clarke, Managing Partner at Six Agency, to explore how storytelling accelerates organisational change. They discuss why leaders must act as sense‑makers, how to turn data into meaningful narrative, and the role of clarity, communication and culture in successful transformation.  This episode covers: storytelling in leadershipdata‑driven decision‑makingorganisational transformationemployee engagement and culturethe Six transformati...]]></itunes:summary>
    <description><![CDATA[<p>In this episode Chief of Staff <b>Lucy Lynch</b> interviews <b>Ruth Clarke</b>, Managing Partner at <b>Six Agency</b>, to explore how storytelling accelerates organisational change. They discuss why leaders must act as <em>sense‑makers</em>, how to turn data into meaningful narrative, and the role of clarity, communication and culture in successful transformation.</p><p> This episode covers:</p><ul><li>storytelling in leadership</li><li>data‑driven decision‑making</li><li>organisational transformation</li><li>employee engagement and culture</li><li>the Six transformation toolkit</li><li> Perfect for leaders, HR professionals, transformation teams and anyone shaping the future of work.</li></ul>]]></description>
    <content:encoded><![CDATA[<p>In this episode Chief of Staff <b>Lucy Lynch</b> interviews <b>Ruth Clarke</b>, Managing Partner at <b>Six Agency</b>, to explore how storytelling accelerates organisational change. They discuss why leaders must act as <em>sense‑makers</em>, how to turn data into meaningful narrative, and the role of clarity, communication and culture in successful transformation.</p><p> This episode covers:</p><ul><li>storytelling in leadership</li><li>data‑driven decision‑making</li><li>organisational transformation</li><li>employee engagement and culture</li><li>the Six transformation toolkit</li><li> Perfect for leaders, HR professionals, transformation teams and anyone shaping the future of work.</li></ul>]]></content:encoded>
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    <itunes:author>Omniadigital</itunes:author>
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    <pubDate>Mon, 16 Feb 2026 07:00:00 +0000</pubDate>
    <itunes:duration>1521</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>10</itunes:episode>
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  </item>
  <item>
    <itunes:title>Taxonomy, trust and the human side of data.</itunes:title>
    <title>Taxonomy, trust and the human side of data.</title>
    <itunes:summary><![CDATA[At Omniadigital, we talk a lot about the invisible forces that shape how organisations work, the behaviours, the processes, the assumptions. Susan Walsh tackles the same problem from a different angle: the messy data that quietly drives bad decisions. Together, we’re exploring what happens when you fix the foundations. We are super excited to have The Classification Guru be part of our business products and services line.   ]]></itunes:summary>
    <description><![CDATA[<p>At Omniadigital, we talk a lot about the invisible forces that shape how organisations work, the behaviours, the processes, the assumptions. Susan Walsh tackles the same problem from a different angle: the messy data that quietly drives bad decisions. Together, we’re exploring what happens when you fix the foundations. We are super excited to have The Classification Guru be part of our business products and services line.</p><p><br/></p>]]></description>
    <content:encoded><![CDATA[<p>At Omniadigital, we talk a lot about the invisible forces that shape how organisations work, the behaviours, the processes, the assumptions. Susan Walsh tackles the same problem from a different angle: the messy data that quietly drives bad decisions. Together, we’re exploring what happens when you fix the foundations. We are super excited to have The Classification Guru be part of our business products and services line.</p><p><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2567832/episodes/18647496-taxonomy-trust-and-the-human-side-of-data.mp3" length="21087104" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/mxmzg2k40kuh9a0qq6b3hn6ozop0?.jpg" />
    <itunes:author>Omniadigital</itunes:author>
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    <pubDate>Mon, 09 Feb 2026 09:00:00 +0000</pubDate>
    <itunes:duration>1753</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>9</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>Friction Is Your Friend: Rebel Hive’s Blueprint for Positive Disruption</itunes:title>
    <title>Friction Is Your Friend: Rebel Hive’s Blueprint for Positive Disruption</title>
    <itunes:summary><![CDATA[Rebel Hive co‑founder Becks Herbert joins Lucy Lynch for a powerful conversation about positive disruption, purpose‑driven systems, and what really happens when teams work hard but not in the same direction. Becks shares the formative experiences that shaped her approach to service design, why friction isn’t the enemy, and how organisations can build the psychological safety and muscle needed to navigate real change. From young carers and halfway houses to queen bees, MacGyver moments, and th...]]></itunes:summary>
    <description><![CDATA[<p>Rebel Hive co‑founder <b>Becks Herbert</b> joins Lucy Lynch for a powerful conversation about positive disruption, purpose‑driven systems, and what really happens when teams work hard but not in the same direction.</p><p>Becks shares the formative experiences that shaped her approach to service design, why friction isn’t the enemy, and how organisations can build the psychological safety and muscle needed to navigate real change.</p><p>From young carers and halfway houses to queen bees, MacGyver moments, and the messy reality of leadership, this episode dives deep into what it takes to align people, purpose, and progress in a world moving faster than ever. And this is exactly where Omniadigital comes in, translating that clarity of purpose into the data, AI, and digital foundations that organisations need to actually deliver on the change they envision.</p>]]></description>
    <content:encoded><![CDATA[<p>Rebel Hive co‑founder <b>Becks Herbert</b> joins Lucy Lynch for a powerful conversation about positive disruption, purpose‑driven systems, and what really happens when teams work hard but not in the same direction.</p><p>Becks shares the formative experiences that shaped her approach to service design, why friction isn’t the enemy, and how organisations can build the psychological safety and muscle needed to navigate real change.</p><p>From young carers and halfway houses to queen bees, MacGyver moments, and the messy reality of leadership, this episode dives deep into what it takes to align people, purpose, and progress in a world moving faster than ever. And this is exactly where Omniadigital comes in, translating that clarity of purpose into the data, AI, and digital foundations that organisations need to actually deliver on the change they envision.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2567832/episodes/18570036-friction-is-your-friend-rebel-hive-s-blueprint-for-positive-disruption.mp3" length="28300444" type="audio/mpeg" />
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    <pubDate>Mon, 26 Jan 2026 10:00:00 +0000</pubDate>
    <itunes:duration>2354</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>8</itunes:episode>
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  <item>
    <itunes:title>Rebel Hive Rising: Building People‑Powered Transformation</itunes:title>
    <title>Rebel Hive Rising: Building People‑Powered Transformation</title>
    <itunes:summary><![CDATA[In this episode, Lucy Lynch sits down with Katy Goobler co‑founder of Rebel Hive, to explore why the future of work demands a different approach, and how organisations can thrive when people, purpose and process are truly connected. Katy shares her journey through senior roles in data, analytics and education, the origins of Rebel Hive, and the powerful partnership she’s built with co‑founder Becks Herbert. Together, they unpack: Why transformation succeeds or fails in the space between teams...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, Lucy Lynch sits down with Katy Goobler co‑founder of Rebel Hive, to explore why the future of work demands a different approach, and how organisations can thrive when people, purpose and process are truly connected.</p><p>Katy shares her journey through senior roles in data, analytics and education, the origins of Rebel Hive, and the powerful partnership she’s built with co‑founder Becks Herbert. Together, they unpack:</p><p>Why transformation succeeds or fails in the space between teams</p><p>How Rebel Hive’s “marriage counselling for business” helps organisations reconnect</p><p>The role of curiosity, resilience and lived experience in modern leadership</p><p>What Katy discovered during her MBA research on AI readiness</p><p>Why learning in practice is the real engine of change</p><p><br/></p><p>It’s an inspiring, human conversation about positive disruption, collaboration, and building organisations that work differently - because the future does too.</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, Lucy Lynch sits down with Katy Goobler co‑founder of Rebel Hive, to explore why the future of work demands a different approach, and how organisations can thrive when people, purpose and process are truly connected.</p><p>Katy shares her journey through senior roles in data, analytics and education, the origins of Rebel Hive, and the powerful partnership she’s built with co‑founder Becks Herbert. Together, they unpack:</p><p>Why transformation succeeds or fails in the space between teams</p><p>How Rebel Hive’s “marriage counselling for business” helps organisations reconnect</p><p>The role of curiosity, resilience and lived experience in modern leadership</p><p>What Katy discovered during her MBA research on AI readiness</p><p>Why learning in practice is the real engine of change</p><p><br/></p><p>It’s an inspiring, human conversation about positive disruption, collaboration, and building organisations that work differently - because the future does too.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2567832/episodes/18514668-rebel-hive-rising-building-people-powered-transformation.mp3" length="29303988" type="audio/mpeg" />
    <link>https://vimeo.com/1148620385?share=copy&amp;fl=sv&amp;fe=ci</link>
    <itunes:image href="https://storage.buzzsprout.com/6e934a0osrz6i4cl69uxbkfyuh1d?.jpg" />
    <itunes:author>Omniadigital</itunes:author>
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    <pubDate>Thu, 15 Jan 2026 19:00:00 +0000</pubDate>
    <itunes:duration>2438</itunes:duration>
    <itunes:keywords>Omniadigital, Digital, Data, Coaching, Leadership</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>7</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>Risk, Trust &amp; Transformation: A Conversation That Matters with Dr Heather Wade</itunes:title>
    <title>Risk, Trust &amp; Transformation: A Conversation That Matters with Dr Heather Wade</title>
    <itunes:summary><![CDATA[Transformation is an inside job, it's primarily about people and process. In this episode of the Omniadigital Podcast, Lucy Lynch sits down with Dr Heather Wade, a seasoned data and analytics leader with 20 years of experience. Heather shares insights on why successful transformation isn’t just about technology; it’s about people, culture, and trust. They explore the critical role of data governance, risk management, and psychological safety in driving change, and discuss how organizations ca...]]></itunes:summary>
    <description><![CDATA[<p>Transformation is an inside job, it&apos;s primarily about people and process.</p><p>In this episode of the <b>Omniadigital Podcast</b>, Lucy Lynch sits down with Dr Heather Wade, a seasoned data and analytics leader with 20 years of experience. Heather shares insights on why successful transformation isn’t just about technology; it’s about people, culture, and trust. They explore the critical role of data governance, risk management, and psychological safety in driving change, and discuss how organizations can prepare for the future while embracing AI responsibly. This conversation is packed with practical advice for leaders navigating the fast-paced world of data-driven business.</p>]]></description>
    <content:encoded><![CDATA[<p>Transformation is an inside job, it&apos;s primarily about people and process.</p><p>In this episode of the <b>Omniadigital Podcast</b>, Lucy Lynch sits down with Dr Heather Wade, a seasoned data and analytics leader with 20 years of experience. Heather shares insights on why successful transformation isn’t just about technology; it’s about people, culture, and trust. They explore the critical role of data governance, risk management, and psychological safety in driving change, and discuss how organizations can prepare for the future while embracing AI responsibly. This conversation is packed with practical advice for leaders navigating the fast-paced world of data-driven business.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2567832/episodes/18443452-risk-trust-transformation-a-conversation-that-matters-with-dr-heather-wade.mp3" length="21372588" type="audio/mpeg" />
    <link>https://vimeo.com/1142415056</link>
    <itunes:image href="https://storage.buzzsprout.com/qkkk2xi1n8mru3aigxw926hetjw2?.jpg" />
    <itunes:author>Omniadigital</itunes:author>
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    <pubDate>Fri, 02 Jan 2026 15:00:00 +0000</pubDate>
    <itunes:duration>1777</itunes:duration>
    <itunes:keywords>Omniadigital, Digital, Data Governance, Leadership</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>6</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>Beyond the Tick Box: Real‑World Data Governance with Robin Miller</itunes:title>
    <title>Beyond the Tick Box: Real‑World Data Governance with Robin Miller</title>
    <itunes:summary><![CDATA[In this episode, Lucy Lynch sits down with Robin Miller, co‑founder of 8GG, to unpack what practical data governance really looks like. Forget tick‑box compliance, Robin explains how organisations can align governance with business strategy, build trust in their data, and prepare responsibly for AI and advanced analytics. They explore why data quality problems often stem from culture rather than technology, how to empower data owners and stewards, and why communication, transparency and team ...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, Lucy Lynch sits down with Robin Miller, co‑founder of 8GG, to unpack what <em>practical</em> data governance really looks like. Forget tick‑box compliance, Robin explains how organisations can align governance with business strategy, build trust in their data, and prepare responsibly for AI and advanced analytics.</p><p>They explore why data quality problems often stem from culture rather than technology, how to empower data owners and stewards, and why communication, transparency and team dynamics matter just as much as frameworks.</p><p>If you&apos;re wrestling with messy data, unclear roles, or the rise of AI, this conversation</p><p>offers grounded, experience‑driven insight you can use right away.</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, Lucy Lynch sits down with Robin Miller, co‑founder of 8GG, to unpack what <em>practical</em> data governance really looks like. Forget tick‑box compliance, Robin explains how organisations can align governance with business strategy, build trust in their data, and prepare responsibly for AI and advanced analytics.</p><p>They explore why data quality problems often stem from culture rather than technology, how to empower data owners and stewards, and why communication, transparency and team dynamics matter just as much as frameworks.</p><p>If you&apos;re wrestling with messy data, unclear roles, or the rise of AI, this conversation</p><p>offers grounded, experience‑driven insight you can use right away.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2567832/episodes/18427745-beyond-the-tick-box-real-world-data-governance-with-robin-miller.mp3" length="21268261" type="audio/mpeg" />
    <link>https://vimeo.com/1150019059?share=copy&amp;fl=sv&amp;fe=ci</link>
    <itunes:image href="https://storage.buzzsprout.com/6oksjwnf8fvbabub7f5ka2s4sgxx?.jpg" />
    <itunes:author>Omniadigital</itunes:author>
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    <pubDate>Mon, 29 Dec 2025 20:00:00 +0000</pubDate>
    <itunes:duration>1768</itunes:duration>
    <itunes:keywords>Omniadigital, Digital, Data Governance, Leadership</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>5</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>From Hype to Impact: Why Data &amp; AI Fail — and How Leaders Can Get It Right</itunes:title>
    <title>From Hype to Impact: Why Data &amp; AI Fail — and How Leaders Can Get It Right</title>
    <itunes:summary><![CDATA[In this episode, Lucy Lynch is joined by Samir Sharma, Founder of Datazuum, to unpack why so many data and AI initiatives fail to deliver real business value. Samir shares his back story from a pivotal moment early in his career when a CEO asked the simple but powerful question, “What am I going to get from this?”  - to building a consultancy focused on outcomes, not technology for technology’s sake. Together, Lucy and Samir explore: Why data and AI programmes fail when they’re disconnec...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, Lucy Lynch is joined by Samir Sharma, Founder of Datazuum, to unpack why so many data and AI initiatives fail to deliver real business value.</p><p>Samir shares his back story from a pivotal moment early in his career when a CEO asked the simple but powerful question, <em>“What am I going to get from this?”</em>  - to building a consultancy focused on outcomes, not technology for technology’s sake.</p><p>Together, Lucy and Samir explore:</p><ul><li>Why data and AI programmes fail when they’re disconnected from business strategy</li><li>The danger of prioritising outputs (dashboards, tools) over outcomes (decisions, value)</li><li>How starting with business questions, decisions, and measurable objectives changes everything</li><li>The role of culture, change, governance, and data quality in sustainable success</li><li>Why AI should be treated as an enabler, not a silver bullet. And where organisations are getting it wrong</li></ul><p>The conversation also dives into Samir’s <b>Data &amp; AI Strategy Canvas</b>, the thinking behind his new book, and why leaders must move from hype-driven experimentation to deliberate, metrics-led execution.</p><p>The key message: Data and AI aren’t about being more advanced, they’re about being more intentional.</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, Lucy Lynch is joined by Samir Sharma, Founder of Datazuum, to unpack why so many data and AI initiatives fail to deliver real business value.</p><p>Samir shares his back story from a pivotal moment early in his career when a CEO asked the simple but powerful question, <em>“What am I going to get from this?”</em>  - to building a consultancy focused on outcomes, not technology for technology’s sake.</p><p>Together, Lucy and Samir explore:</p><ul><li>Why data and AI programmes fail when they’re disconnected from business strategy</li><li>The danger of prioritising outputs (dashboards, tools) over outcomes (decisions, value)</li><li>How starting with business questions, decisions, and measurable objectives changes everything</li><li>The role of culture, change, governance, and data quality in sustainable success</li><li>Why AI should be treated as an enabler, not a silver bullet. And where organisations are getting it wrong</li></ul><p>The conversation also dives into Samir’s <b>Data &amp; AI Strategy Canvas</b>, the thinking behind his new book, and why leaders must move from hype-driven experimentation to deliberate, metrics-led execution.</p><p>The key message: Data and AI aren’t about being more advanced, they’re about being more intentional.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2567832/episodes/18413795-from-hype-to-impact-why-data-ai-fail-and-how-leaders-can-get-it-right.mp3" length="31065696" type="audio/mpeg" />
    <link>https://vimeo.com/1147308408?share=copy&amp;fl=sv&amp;fe=ci</link>
    <itunes:image href="https://storage.buzzsprout.com/eudaok5flavmcpknb7433gf5lbzh?.jpg" />
    <itunes:author>Omniadigital</itunes:author>
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    <pubDate>Mon, 29 Dec 2025 11:00:00 +0000</pubDate>
    <itunes:duration>2584</itunes:duration>
    <itunes:keywords>Omniadigital, Digital, Data, AI, Leadership</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>4</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>Data Excavation: Tina Salvage on the Art of Uncovering What Really Matters</itunes:title>
    <title>Data Excavation: Tina Salvage on the Art of Uncovering What Really Matters</title>
    <itunes:summary><![CDATA[ In this episode of the Omniadigital Podcast, Lucy Lynch sits down with data leader Tina Salvage to explore her journey from a childhood dream of forensic archaeology to a career spent excavating insights within complex organisations.  Tina shares how she navigated banking, digital transformation, and global data governance; and why soft skills, clear communication, and understanding the business story behind the data matter more than ever. A sharp, human centered conversation about...]]></itunes:summary>
    <description><![CDATA[<p> In this episode of the Omniadigital Podcast, Lucy Lynch sits down with data leader Tina Salvage to explore her journey from a childhood dream of forensic archaeology to a career spent excavating insights within complex organisations. </p><p>Tina shares how she navigated banking, digital transformation, and global data governance; and why soft skills, clear communication, and understanding the business story behind the data matter more than ever. A sharp, human centered conversation about what it really takes to make data meaningful.</p>]]></description>
    <content:encoded><![CDATA[<p> In this episode of the Omniadigital Podcast, Lucy Lynch sits down with data leader Tina Salvage to explore her journey from a childhood dream of forensic archaeology to a career spent excavating insights within complex organisations. </p><p>Tina shares how she navigated banking, digital transformation, and global data governance; and why soft skills, clear communication, and understanding the business story behind the data matter more than ever. A sharp, human centered conversation about what it really takes to make data meaningful.</p>]]></content:encoded>
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    <itunes:summary><![CDATA[Many technical leaders are promoted for being brilliant problem solvers, then are quietly left to figure out people leadership on their own. The result is familiar: overwhelm, reactivity, late-night replaying of meetings and a constant fear of being “found out”. In this episode of the Omnidigital Podcast, Lucy sits down with leadership coach and former NatWest data director Alex Patience to explore what really happens when technical experts step into management. Alex shares his own story of b...]]></itunes:summary>
    <description><![CDATA[<p>Many technical leaders are promoted for being brilliant problem solvers, then are quietly left to figure out people leadership on their own. The result is familiar: overwhelm, reactivity, late-night replaying of meetings and a constant fear of being “found out”.</p><p>In this episode of the Omnidigital Podcast, Lucy sits down with leadership coach and former NatWest data director Alex Patience to explore what really happens when technical experts step into management. Alex shares his own story of becoming an “accidental leader”, the coaching conversation that changed everything, and the patterns he now sees across data and tech teams.</p><p>They talk about imposter-like feelings, perfectionism, constant transformation, introverts in loud meetings, and the myth that leaders should know everything before acting. Alex offers simple, practical shifts you can use straight away, from asking better questions to creating psychological safety and getting the best from quieter voices.</p><p>If you lead in a data or technical environment and feel you’re carrying too much on your shoulders, this conversation will help you see alternative ways to lead without burning out.</p>]]></description>
    <content:encoded><![CDATA[<p>Many technical leaders are promoted for being brilliant problem solvers, then are quietly left to figure out people leadership on their own. The result is familiar: overwhelm, reactivity, late-night replaying of meetings and a constant fear of being “found out”.</p><p>In this episode of the Omnidigital Podcast, Lucy sits down with leadership coach and former NatWest data director Alex Patience to explore what really happens when technical experts step into management. Alex shares his own story of becoming an “accidental leader”, the coaching conversation that changed everything, and the patterns he now sees across data and tech teams.</p><p>They talk about imposter-like feelings, perfectionism, constant transformation, introverts in loud meetings, and the myth that leaders should know everything before acting. Alex offers simple, practical shifts you can use straight away, from asking better questions to creating psychological safety and getting the best from quieter voices.</p><p>If you lead in a data or technical environment and feel you’re carrying too much on your shoulders, this conversation will help you see alternative ways to lead without burning out.</p>]]></content:encoded>
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    <itunes:summary><![CDATA[In this opening episode of The Omniadigital Podcast, host Lucy Lynch sits down with Omniadigital’s founder, Matthew Small, to explore why the company was created and what problem it is designed to solve. The conversation goes beyond origin stories to examine the growing gap between digital ambition and real business value. Drawing on experience across data, analytics, technology, and transformation, the discussion unpacks why so many initiatives fail to deliver, and why Omniadigital was set u...]]></itunes:summary>
    <description><![CDATA[<p>In this opening episode of <b>The Omniadigital Podcast</b>, host <b>Lucy Lynch</b> sits down with Omniadigital’s founder, Matthew Small, to explore why the company was created and what problem it is designed to solve.</p><p>The conversation goes beyond origin stories to examine the growing gap between digital ambition and real business value. Drawing on experience across data, analytics, technology, and transformation, the discussion unpacks why so many initiatives fail to deliver, and why Omniadigital was set up around a simple but deliberate model: <b>optimise what exists, transform what no longer works, and solve the problems that matter most</b>.</p><p>This episode sets the context for the series, outlining the principles, challenges, and thinking that will underpin future conversations across the full digital landscape.</p>]]></description>
    <content:encoded><![CDATA[<p>In this opening episode of <b>The Omniadigital Podcast</b>, host <b>Lucy Lynch</b> sits down with Omniadigital’s founder, Matthew Small, to explore why the company was created and what problem it is designed to solve.</p><p>The conversation goes beyond origin stories to examine the growing gap between digital ambition and real business value. Drawing on experience across data, analytics, technology, and transformation, the discussion unpacks why so many initiatives fail to deliver, and why Omniadigital was set up around a simple but deliberate model: <b>optimise what exists, transform what no longer works, and solve the problems that matter most</b>.</p><p>This episode sets the context for the series, outlining the principles, challenges, and thinking that will underpin future conversations across the full digital landscape.</p>]]></content:encoded>
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