In the EllaMents with Alishia Egenhoff Mon, 13 Jul 2026 03:00:03 -0400 https://podcast.socialellaments.com en-us © 2026 In the EllaMents with Alishia Egenhoff yes cf30a139-a497-59ce-818d-cac27d42c176 alishia@socialellaments.com Alishia Egenhoff episodic false In the EllaMents is a podcast for women and mompreneurs who are building a business while navigating real life, motherhood, mindset, and marketing, included.


Hosted by Alishia Egenhoff, digital ads strategist and founder of Social EllaMents Marketing, each episode offers honest conversations about marketing strategy, entrepreneurship, and the seasons of business growth that don’t always get talked about. From simplifying digital marketing and building sustainable systems, to confidence, clarity, and finding your rhythm instead of chasing balance, this podcast meets you where you are.


If you’ve ever felt overwhelmed by marketing, unsure of your next step, or like everyone else has it figured out except you, In the EllaMents is here to help you feel supported, encouraged, and grounded. You’ll walk away with practical insights, a clearer perspective, and the reassurance that you don’t have to do this perfectly to build something meaningful.

]]> Buzzsprout (https://www.buzzsprout.com) Alishia Egenhoff alishia@socialellaments.com https://storage.buzzsprout.com/nhno0ak1ainfqtjdubt7clwi962v?.jpg In the EllaMents with Alishia Egenhoff https://podcast.socialellaments.com Your Word-of-Mouth Success Might Be Costing You Millions Your Word-of-Mouth Success Might Be Costing You Millions Your business is thriving through referrals and word-of-mouth.

You're profitable. You're getting steady clients. People are talking about you.

So why does it feel like something's missing?

Here's what nobody tells you: just because your business is working doesn't mean it's working at full capacity.

In this episode, I'm talking to the business owners who are already successful and wondering if they actually need marketing. I'm breaking down what word-of-mouth does really well, where it falls short, and the one question that will tell you whether you're making a conscious choice or just defaulting to what's comfortable.

I'm also sharing why every business needs a different marketing strategy, how to actually track where your business is coming from, and the honest truth about DIY versus hiring help.

This isn't about convincing you to spend money. It's about helping you make an intentional decision, whether that's staying exactly where you are or growing beyond your current network.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> Your business is thriving through referrals and word-of-mouth.

You're profitable. You're getting steady clients. People are talking about you.

So why does it feel like something's missing?

Here's what nobody tells you: just because your business is working doesn't mean it's working at full capacity.

In this episode, I'm talking to the business owners who are already successful and wondering if they actually need marketing. I'm breaking down what word-of-mouth does really well, where it falls short, and the one question that will tell you whether you're making a conscious choice or just defaulting to what's comfortable.

I'm also sharing why every business needs a different marketing strategy, how to actually track where your business is coming from, and the honest truth about DIY versus hiring help.

This isn't about convincing you to spend money. It's about helping you make an intentional decision, whether that's staying exactly where you are or growing beyond your current network.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> Alishia Egenhoff Buzzsprout-19322678 Mon, 13 Jul 2026 00:00:00 -0700 747 Word of mouth marketing, Small business growth, Marketing strategy, Business owner, Entrepreneurship, Small business tips, Growth potential, Business strategy 16 full false Entrepreneurship Is Lonely - Even When Your Business Is Successful Entrepreneurship Is Lonely - Even When Your Business Is Successful You hit your revenue goals. Your business is growing. You should feel amazing.

So why do you feel so alone?

Nobody warns you about this part of entrepreneurship. The isolation. The decisions you have to make by yourself. The wins you celebrate alone. The doubt that creeps in at 2am when it's just you and your thoughts.

The thing is that it doesn't just go away when you become successful. It's part of this journey.

But what if there was a different way?

In this episode, I'm talking about when that loneliness actually hits, why we default to seeing other entrepreneurs as competition (and why that makes it worse), plus what happened when I decided to collaborate instead.

I'm sharing real stories about building friendships with people who could technically be my competitors, and how that changed everything for me, not just in business, but as a person.

If you've been feeling alone in this entrepreneurial journey, this episode is for you.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> You hit your revenue goals. Your business is growing. You should feel amazing.

So why do you feel so alone?

Nobody warns you about this part of entrepreneurship. The isolation. The decisions you have to make by yourself. The wins you celebrate alone. The doubt that creeps in at 2am when it's just you and your thoughts.

The thing is that it doesn't just go away when you become successful. It's part of this journey.

But what if there was a different way?

In this episode, I'm talking about when that loneliness actually hits, why we default to seeing other entrepreneurs as competition (and why that makes it worse), plus what happened when I decided to collaborate instead.

I'm sharing real stories about building friendships with people who could technically be my competitors, and how that changed everything for me, not just in business, but as a person.

If you've been feeling alone in this entrepreneurial journey, this episode is for you.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> Alishia Egenhoff Buzzsprout-19321141 Mon, 29 Jun 2026 00:00:00 -0700 866 Entrepreneurship, Solopreneur, Small business owner, Networking, Collaboration, Work from home, Women entrepreneurs, Entrepreneur mindset 15 full false Can You Really Run Ads on a Small Budget? What $10/Day Actually Gets You Can You Really Run Ads on a Small Budget? What $10/Day Actually Gets You You've probably told yourself you can't afford to run ads.

Or maybe you've convinced yourself that small budgets don't work and you need thousands of dollars a month to see any kind of results.

So you're grinding away at organic content instead. Posting constantly. Fighting the algorithm. And watching other businesses grow faster than you.

But what if I told you small budgets can actually work? You just need to know what's realistic for the money you have.

In this episode, I'm answering the question I get asked more than any other: "How much do I actually need to spend on ads to see results?"

I'm walking you through what's possible at different budget levels, the one mistake that will burn through your money fast, and how to know if you're actually ready to invest or if you should wait.

Plus, I'm sharing real numbers from my clients so you can see what budgets real businesses are spending a month and how that actually looks in practice.

If you've been sitting on the sidelines because you think you can't afford ads, this episode is for you!

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> You've probably told yourself you can't afford to run ads.

Or maybe you've convinced yourself that small budgets don't work and you need thousands of dollars a month to see any kind of results.

So you're grinding away at organic content instead. Posting constantly. Fighting the algorithm. And watching other businesses grow faster than you.

But what if I told you small budgets can actually work? You just need to know what's realistic for the money you have.

In this episode, I'm answering the question I get asked more than any other: "How much do I actually need to spend on ads to see results?"

I'm walking you through what's possible at different budget levels, the one mistake that will burn through your money fast, and how to know if you're actually ready to invest or if you should wait.

Plus, I'm sharing real numbers from my clients so you can see what budgets real businesses are spending a month and how that actually looks in practice.

If you've been sitting on the sidelines because you think you can't afford ads, this episode is for you!

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> Buzzsprout-19172061 Mon, 15 Jun 2026 00:00:00 -0700 1121 Small business marketing, Facebook ads, Digital advertising, Marketing budget, Paid ads, Ads on a budget, Meta ads, Google ads, Marketing strategy, Entrepreneur 14 full false How I Actually Work From Home With My Kids All Summer (Without Losing My Mind) How I Actually Work From Home With My Kids All Summer (Without Losing My Mind) School's out. Your kids are home. Your clients still need you.

So how do you actually get work done this summer without feeling like you're failing at both business and motherhood?

I'm not going to give you the Instagram version of working from home with kids. I'm giving you the real, messy version - what actually works in my house with my 11 and 13-year-old.

In this episode, I'm walking you through my actual summer routine, the boundaries I set (and why I don't apologize for needing quiet to think), what I batch before summer even starts so I don't feel guilty taking afternoons off, and the big mistake I made last year that I'm not repeating this summer.

I'm also talking about how I handle client expectations without making a big announcement, why I'm not taking on new projects this summer, and the mindset shift that makes all of this actually manageable.

Here's what I'm realizing... I can't be the perfect business owner AND the perfect mom. Something has to give. And my business doesn't fall apart because I take afternoons off. But these summer days with my kids? I don't get those back.

If you're heading into summer feeling that low-level panic of "how am I going to get anything done," this episode is for you!

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> School's out. Your kids are home. Your clients still need you.

So how do you actually get work done this summer without feeling like you're failing at both business and motherhood?

I'm not going to give you the Instagram version of working from home with kids. I'm giving you the real, messy version - what actually works in my house with my 11 and 13-year-old.

In this episode, I'm walking you through my actual summer routine, the boundaries I set (and why I don't apologize for needing quiet to think), what I batch before summer even starts so I don't feel guilty taking afternoons off, and the big mistake I made last year that I'm not repeating this summer.

I'm also talking about how I handle client expectations without making a big announcement, why I'm not taking on new projects this summer, and the mindset shift that makes all of this actually manageable.

Here's what I'm realizing... I can't be the perfect business owner AND the perfect mom. Something has to give. And my business doesn't fall apart because I take afternoons off. But these summer days with my kids? I don't get those back.

If you're heading into summer feeling that low-level panic of "how am I going to get anything done," this episode is for you!

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> Alishia Egenhoff Buzzsprout-19160171 Mon, 01 Jun 2026 00:00:00 -0700 1115 Work from home, Working mom, Mom entrepreneur, Summer with kids, Work life balance 13 full false Should You Let AI Run Your Marketing? When to Use It and When to Keep Control Should You Let AI Run Your Marketing? When to Use It and When to Keep Control AI is everywhere. And honestly? It's getting hard to ignore.

Meta wants you to use Advantage+. Google's pushing Performance Max. ChatGPT is practically writing everyone's social captions at this point.

And look, I use AI too. But here's what's bothering me: everyone's being told to just hand everything over to automation. Trust it. Let AI handle it.

But nobody's asking the obvious question - should you?

The platforms have goals. Your business has goals. And those two things? They're not always the same.

In this episode, I'm sharing the three questions I ask before I let AI touch anything in my marketing, whether that's ads, content, or anything else. I'm also talking about why most business owners aren't actually ready for the AI automation they're being sold, and what happens when you hand over control too soon.

If you've ever wondered whether you should be using more AI in your business, or less, this episode is going to help you figure out where that line is for you.

AI isn't the enemy. It's also not the savior everyone's making it out to be. It's a tool. And like any tool, you need to know when to use it and when to keep control.

Resources mentioned: Daniel Murray's Marketing Millennials Newsletter for the AI guardrails framework.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> AI is everywhere. And honestly? It's getting hard to ignore.

Meta wants you to use Advantage+. Google's pushing Performance Max. ChatGPT is practically writing everyone's social captions at this point.

And look, I use AI too. But here's what's bothering me: everyone's being told to just hand everything over to automation. Trust it. Let AI handle it.

But nobody's asking the obvious question - should you?

The platforms have goals. Your business has goals. And those two things? They're not always the same.

In this episode, I'm sharing the three questions I ask before I let AI touch anything in my marketing, whether that's ads, content, or anything else. I'm also talking about why most business owners aren't actually ready for the AI automation they're being sold, and what happens when you hand over control too soon.

If you've ever wondered whether you should be using more AI in your business, or less, this episode is going to help you figure out where that line is for you.

AI isn't the enemy. It's also not the savior everyone's making it out to be. It's a tool. And like any tool, you need to know when to use it and when to keep control.

Resources mentioned: Daniel Murray's Marketing Millennials Newsletter for the AI guardrails framework.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> Alishia Egenhoff Buzzsprout-19061445 Mon, 18 May 2026 00:00:00 -0700 1256 AI in marketing, Small business marketing, Marketing strategy, Digital marketing, Facebook ads 12 full false Toddlers vs. Teens: What Nobody Tells You About Building a Business as a Mom (Real Schedules from Two Different Seasons) with Alysha Sanford Toddlers vs. Teens: What Nobody Tells You About Building a Business as a Mom (Real Schedules from Two Different Seasons) with Alysha Sanford Ever wonder how other moms actually fit business into their lives? Like, the real version with toddler meltdowns, school pickups, and zero time to meal plan?

Today I'm talking with Alysha Sanford, a brand photographer who's building her business with a toddler at home, while I'm navigating the tween and teen years. We basically have the same name, we both live in Oregon, and we both work in marketing, but our days look completely different.

We're pulling back the curtain on what it actually looks like to build a business in different seasons of motherhood. We get into our real schedules, the tools we use to stay sane, what productivity advice is complete BS, and how we're both making it work without sacrificing time with our families. This conversation is practical, honest, and full of systems you can steal. 

Resources mentioned in this episode: 

Alysha Sanford Photo & Marketing for brand photography and to join the waitlist for her marketing course, Metricool for social media scheduling and reporting, Capture the Chaos Planner that we both use to stay organized, and FloDesk for email marketing.

Metricool for social media scheduling and reporting, Capture the Chaos Planner that we both use to stay organized, and FloDesk for email marketing.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> Ever wonder how other moms actually fit business into their lives? Like, the real version with toddler meltdowns, school pickups, and zero time to meal plan?

Today I'm talking with Alysha Sanford, a brand photographer who's building her business with a toddler at home, while I'm navigating the tween and teen years. We basically have the same name, we both live in Oregon, and we both work in marketing, but our days look completely different.

We're pulling back the curtain on what it actually looks like to build a business in different seasons of motherhood. We get into our real schedules, the tools we use to stay sane, what productivity advice is complete BS, and how we're both making it work without sacrificing time with our families. This conversation is practical, honest, and full of systems you can steal. 

Resources mentioned in this episode: 

Alysha Sanford Photo & Marketing for brand photography and to join the waitlist for her marketing course, Metricool for social media scheduling and reporting, Capture the Chaos Planner that we both use to stay organized, and FloDesk for email marketing.

Metricool for social media scheduling and reporting, Capture the Chaos Planner that we both use to stay organized, and FloDesk for email marketing.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> Alishia Egenhoff Buzzsprout-18985363 Mon, 04 May 2026 00:00:00 -0700 3659 Mom entrepreneurs, Work from home mom, Small business Business productivity, Motherhood and business 11 full false Organic OR Paid Marketing? Why That's the Wrong Question to Ask Organic OR Paid Marketing? Why That's the Wrong Question to Ask Do I really need to run ads? Can't I just grow organically?

If you've asked yourself these questions, I need to tell you something: you're asking the wrong question.

Because here's what I've learned after years of running ads for clients and building my own business, it's not about choosing between organic or paid. It's about understanding what each one actually does and when your business is ready for both.

Maybe you've been posting consistently on social media for months, and your growth feels painfully slow. Or maybe you're spending money on ads but not seeing the return you expected. Either way, something's missing.

In this episode, I'm diving into what's really happening with organic marketing right now, why the strategies that worked 10 years ago don't work anymore, and how to know if you're actually ready to invest in paid advertising (spoiler: it's not just about having a budget).

I'm also sharing a client story that might surprise you about what happened when we added paid marketing to a business that was only relying on word of mouth.

If you've been confused about whether ads are right for your business or frustrated that your organic efforts aren't moving the needle, this episode is going to give you clarity on what you actually need right now.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> Do I really need to run ads? Can't I just grow organically?

If you've asked yourself these questions, I need to tell you something: you're asking the wrong question.

Because here's what I've learned after years of running ads for clients and building my own business, it's not about choosing between organic or paid. It's about understanding what each one actually does and when your business is ready for both.

Maybe you've been posting consistently on social media for months, and your growth feels painfully slow. Or maybe you're spending money on ads but not seeing the return you expected. Either way, something's missing.

In this episode, I'm diving into what's really happening with organic marketing right now, why the strategies that worked 10 years ago don't work anymore, and how to know if you're actually ready to invest in paid advertising (spoiler: it's not just about having a budget).

I'm also sharing a client story that might surprise you about what happened when we added paid marketing to a business that was only relying on word of mouth.

If you've been confused about whether ads are right for your business or frustrated that your organic efforts aren't moving the needle, this episode is going to give you clarity on what you actually need right now.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> Alishia Egenhoff Buzzsprout-19008961 Mon, 20 Apr 2026 00:00:00 -0700 1141 Paid advertising, Organic marketing, Small business marketing, Marketing strategy, Business growth 10 full false What One Videographer's Rebrand Can Teach You About Knowing When to Change with Sierra of Caravan Content What One Videographer's Rebrand Can Teach You About Knowing When to Change with Sierra of Caravan Content Sometimes the best business decisions come from the hardest moments.

Sierra, founder of Caravan Content, was fully booked, working seven days a week, and completely burnt out. On paper, her business looked successful. But something wasn't right.

In this episode, Sierra walks us through her complete business rebrand—from the moment that sparked the change to the practical steps she took to rebuild everything. She's sharing what she learned about pricing, how she chose a new business name, and why scrapping her entire service menu was the best move she made.

Whether you're wondering if it's time to pivot your own business or you're curious what a rebrand actually looks like behind the scenes, Sierra's story offers real lessons about knowing when to change and how to do it without losing everything you've built.

Resources mentioned:

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> Sometimes the best business decisions come from the hardest moments.

Sierra, founder of Caravan Content, was fully booked, working seven days a week, and completely burnt out. On paper, her business looked successful. But something wasn't right.

In this episode, Sierra walks us through her complete business rebrand—from the moment that sparked the change to the practical steps she took to rebuild everything. She's sharing what she learned about pricing, how she chose a new business name, and why scrapping her entire service menu was the best move she made.

Whether you're wondering if it's time to pivot your own business or you're curious what a rebrand actually looks like behind the scenes, Sierra's story offers real lessons about knowing when to change and how to do it without losing everything you've built.

Resources mentioned:

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> Buzzsprout-18908845 Mon, 06 Apr 2026 00:00:00 -0700 1759 9 full false When Burnout Hits: Why Taking a Break Could Be the Best Thing for Your Business When Burnout Hits: Why Taking a Break Could Be the Best Thing for Your Business If you're feeling stuck on the hamster wheel, exhausted but afraid to stop, or convinced that everything will fall apart if you take your foot off the gas—this episode is for you.

I'm sharing my own messy journey with burnout as a work-from-home mom and business owner. From working through our family vacation in Hawaii to that camping trip where I had no cell service and was forced to step away, I'm getting real about what burnout actually looks like and why taking breaks might be the most strategic thing you can do for your business.

Here's what I've learned: rest isn't just about recovery. It's about opening your mind to new possibilities. When you're in the thick of it every single day, you lose perspective. But when you step away, even for just a few days, that's when clarity comes.

In this episode, I'm challenging you to block off time for yourself, notice the stories you're telling yourself about why you can't rest, and give yourself permission to step away without guilt.

This episode is for small business owners, entrepreneurs, work-from-home moms and dads, solopreneurs, and anyone who's trading one kind of stress for another. If you started your business for freedom and flexibility but feel like you're trapped instead, this conversation is for you.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> If you're feeling stuck on the hamster wheel, exhausted but afraid to stop, or convinced that everything will fall apart if you take your foot off the gas—this episode is for you.

I'm sharing my own messy journey with burnout as a work-from-home mom and business owner. From working through our family vacation in Hawaii to that camping trip where I had no cell service and was forced to step away, I'm getting real about what burnout actually looks like and why taking breaks might be the most strategic thing you can do for your business.

Here's what I've learned: rest isn't just about recovery. It's about opening your mind to new possibilities. When you're in the thick of it every single day, you lose perspective. But when you step away, even for just a few days, that's when clarity comes.

In this episode, I'm challenging you to block off time for yourself, notice the stories you're telling yourself about why you can't rest, and give yourself permission to step away without guilt.

This episode is for small business owners, entrepreneurs, work-from-home moms and dads, solopreneurs, and anyone who's trading one kind of stress for another. If you started your business for freedom and flexibility but feel like you're trapped instead, this conversation is for you.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> Alishia Egenhoff Buzzsprout-18702717 Mon, 23 Mar 2026 00:00:00 -0700 1344 8 full false Profit First for Small Business Owners: How to Pay Yourself Consistently and Never Fear Tax Season Again Profit First for Small Business Owners: How to Pay Yourself Consistently and Never Fear Tax Season Again Can we talk about something that might not sound exciting but honestly affects almost everything in your business? Your numbers.

If you're making good money but have no idea where it's going, or if you're constantly guessing whether you can afford to invest, hire help, or run ads—this episode is for you.

I'm sharing the exact cash management system I implemented from day one that's kept my business stable and sustainable: Profit First. And before you think "ugh, another finance thing," stay with me. This isn't about being obsessed with spreadsheets or tracking everything perfectly. It's about creating a simple structure so you can actually breathe.

I'll walk you through how I set up my Profit First system with just 4 bank accounts, the realistic percentages I started with for owner pay and taxes, and why marketing feels so risky when your finances are messy (and how to fix it). I'll also share one powerful question I ask myself monthly to stay aligned with my goals.

I'll be real with you—I'm not a financial advisor or accountant. This is just my lived experience using a framework that's worked really well for me as a mom entrepreneur building a business with limited time, energy, and capacity.

If tax season is creeping up on you and you're feeling that familiar tension, or if you want to make business and marketing decisions with actual confidence instead of crossing your fingers and hoping for the best, this conversation is for you.

Resources mentioned:

This episode's for the small business owners, online entrepreneurs, service providers, coaches, and mom business owners who are ready to stop guessing and start building a business that actually supports their life.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> Can we talk about something that might not sound exciting but honestly affects almost everything in your business? Your numbers.

If you're making good money but have no idea where it's going, or if you're constantly guessing whether you can afford to invest, hire help, or run ads—this episode is for you.

I'm sharing the exact cash management system I implemented from day one that's kept my business stable and sustainable: Profit First. And before you think "ugh, another finance thing," stay with me. This isn't about being obsessed with spreadsheets or tracking everything perfectly. It's about creating a simple structure so you can actually breathe.

I'll walk you through how I set up my Profit First system with just 4 bank accounts, the realistic percentages I started with for owner pay and taxes, and why marketing feels so risky when your finances are messy (and how to fix it). I'll also share one powerful question I ask myself monthly to stay aligned with my goals.

I'll be real with you—I'm not a financial advisor or accountant. This is just my lived experience using a framework that's worked really well for me as a mom entrepreneur building a business with limited time, energy, and capacity.

If tax season is creeping up on you and you're feeling that familiar tension, or if you want to make business and marketing decisions with actual confidence instead of crossing your fingers and hoping for the best, this conversation is for you.

Resources mentioned:

This episode's for the small business owners, online entrepreneurs, service providers, coaches, and mom business owners who are ready to stop guessing and start building a business that actually supports their life.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> Buzzsprout-18659469 Mon, 09 Mar 2026 00:00:00 -0700 1371 7 full false Setting Boundaries Without Guilt (And Why Protecting Your Peace Matters) Setting Boundaries Without Guilt (And Why Protecting Your Peace Matters) Setting boundaries in business sounds simple until guilt, fear, and old habits show up.

In this episode of In the EllaMents, I’m talking about why boundaries feel so personal for so many women in business, especially those of us who care deeply, try hard, and feel the pressure to be everything to everyone.

This isn’t a conversation about productivity hacks or rigid rules. It’s about understanding why setting boundaries can feel uncomfortable in the first place, how that conditioning shows up in our availability, pricing, and time, and what it really means to protect your peace as you grow.

I share how my own relationship with boundaries was shaped long before I started my business, through corporate work, motherhood, and moments where work pulled me away from the life I was trying to build. We talk about time boundaries, mental space, pricing as a form of self-respect, and why being constantly available isn’t the same as being committed.

If you’ve ever felt guilty for not responding fast enough…
 worried that setting a boundary would make you seem difficult…
 or struggled to protect your energy without second-guessing yourself…

This episode is for you.

We’ll also walk through real, practical examples of what boundaries can look like in your life and business, from response windows and weekends, to scope of work, pricing, and internal permission to slow down.

Because boundaries aren’t walls.
They’re guardrails, and they exist to protect the business and life you’re building.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> Setting boundaries in business sounds simple until guilt, fear, and old habits show up.

In this episode of In the EllaMents, I’m talking about why boundaries feel so personal for so many women in business, especially those of us who care deeply, try hard, and feel the pressure to be everything to everyone.

This isn’t a conversation about productivity hacks or rigid rules. It’s about understanding why setting boundaries can feel uncomfortable in the first place, how that conditioning shows up in our availability, pricing, and time, and what it really means to protect your peace as you grow.

I share how my own relationship with boundaries was shaped long before I started my business, through corporate work, motherhood, and moments where work pulled me away from the life I was trying to build. We talk about time boundaries, mental space, pricing as a form of self-respect, and why being constantly available isn’t the same as being committed.

If you’ve ever felt guilty for not responding fast enough…
 worried that setting a boundary would make you seem difficult…
 or struggled to protect your energy without second-guessing yourself…

This episode is for you.

We’ll also walk through real, practical examples of what boundaries can look like in your life and business, from response windows and weekends, to scope of work, pricing, and internal permission to slow down.

Because boundaries aren’t walls.
They’re guardrails, and they exist to protect the business and life you’re building.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> Buzzsprout-18503209 Mon, 23 Feb 2026 12:00:00 -0800 884 6 full false How Do You Know When You’re Too Busy to Take On More Client Work? How Do You Know When You’re Too Busy to Take On More Client Work? How do you actually know when you’re too busy to take on more client work?

This episode came directly from a question someone asked me recently, and honestly, it caught me off guard. Not because I don’t think about capacity, but because I’m still learning how to answer that question in a way that aligns with the business I’m building.

In this episode, I’m sharing what “too busy” looks like for me, not as burnout or exhaustion at first, but in quieter ways. Like when my own content gets pushed aside, family time starts shrinking, or I find myself working nights and weekends just trying to keep up.

We talk about:

  • The early signs that your capacity is stretched (before burnout hits)
  • Why being fully booked doesn’t always mean you’re doing aligned work
  • The pressure to say yes, even when something doesn’t fit your long-term vision
  • How I’m learning to make decisions based on alignment, not guilt
  • The mindset shift that’s helping me rethink growth and capacity

I don’t have a perfect formula or magic number, and that’s the point. This is an honest conversation for business owners navigating growth, opportunity, and the fear that comes with saying no.

If you’re feeling stretched, unsure when to say yes, or wondering how to grow without losing the parts of your business you love, this episode is for you.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> How do you actually know when you’re too busy to take on more client work?

This episode came directly from a question someone asked me recently, and honestly, it caught me off guard. Not because I don’t think about capacity, but because I’m still learning how to answer that question in a way that aligns with the business I’m building.

In this episode, I’m sharing what “too busy” looks like for me, not as burnout or exhaustion at first, but in quieter ways. Like when my own content gets pushed aside, family time starts shrinking, or I find myself working nights and weekends just trying to keep up.

We talk about:

  • The early signs that your capacity is stretched (before burnout hits)
  • Why being fully booked doesn’t always mean you’re doing aligned work
  • The pressure to say yes, even when something doesn’t fit your long-term vision
  • How I’m learning to make decisions based on alignment, not guilt
  • The mindset shift that’s helping me rethink growth and capacity

I don’t have a perfect formula or magic number, and that’s the point. This is an honest conversation for business owners navigating growth, opportunity, and the fear that comes with saying no.

If you’re feeling stretched, unsure when to say yes, or wondering how to grow without losing the parts of your business you love, this episode is for you.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> Alishia Egenhoff Buzzsprout-18502807 Mon, 09 Feb 2026 00:00:00 -0800 562 5 full false My Honest Marketing Predictions for 2026 (What Actually Matters Moving Forward) My Honest Marketing Predictions for 2026 (What Actually Matters Moving Forward) As we move into 2026, I’ve been feeling reflective — not in a “new year, new strategy” way, but in a quieter, more intentional one.

In this episode, I’m sharing my honest marketing predictions for 2026 — not from a place of having everything figured out, but from lived experience. From watching trends shift, supporting business owners behind the scenes, and navigating these changes inside my own business, too.

We talk about what I believe will matter most moving forward: trust, simplicity, long-form content, human storytelling, and building businesses that support real life instead of competing with it. These aren’t rules or things you need to rush to implement. Think of them as guideposts — observations you can take or leave depending on the season you’re in.

If 2025 felt messy, overwhelming, or exhausting — and you’re craving a calmer, steadier way forward — this conversation is for you.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> As we move into 2026, I’ve been feeling reflective — not in a “new year, new strategy” way, but in a quieter, more intentional one.

In this episode, I’m sharing my honest marketing predictions for 2026 — not from a place of having everything figured out, but from lived experience. From watching trends shift, supporting business owners behind the scenes, and navigating these changes inside my own business, too.

We talk about what I believe will matter most moving forward: trust, simplicity, long-form content, human storytelling, and building businesses that support real life instead of competing with it. These aren’t rules or things you need to rush to implement. Think of them as guideposts — observations you can take or leave depending on the season you’re in.

If 2025 felt messy, overwhelming, or exhausting — and you’re craving a calmer, steadier way forward — this conversation is for you.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> Alishia Egenhoff Buzzsprout-18465345 Mon, 26 Jan 2026 00:00:00 -0800 839 4 full false When Marketing Feels Heavy (And You’re Not Sure Where to Start) When Marketing Feels Heavy (And You’re Not Sure Where to Start) If marketing feels heavy right now — not confusing, not complicated, just overwhelming — I recorded this episode with you in mind.

I talk about why marketing can start to feel like too much even when you’re capable, experienced, or feel like you “should know better.” Sometimes it’s not a lack of knowledge that creates overwhelm — it’s having too many ideas, too many options, and too much pressure to be everywhere at once.

In this episode, I share how I simplify my own marketing when everything starts to feel noisy, and what I focus on instead to regain clarity and momentum.

If you’ve tried different strategies, compared yourself to people further ahead, or felt stuck despite knowing you’re capable, I hope this conversation helps you breathe and find your footing again.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> If marketing feels heavy right now — not confusing, not complicated, just overwhelming — I recorded this episode with you in mind.

I talk about why marketing can start to feel like too much even when you’re capable, experienced, or feel like you “should know better.” Sometimes it’s not a lack of knowledge that creates overwhelm — it’s having too many ideas, too many options, and too much pressure to be everywhere at once.

In this episode, I share how I simplify my own marketing when everything starts to feel noisy, and what I focus on instead to regain clarity and momentum.

If you’ve tried different strategies, compared yourself to people further ahead, or felt stuck despite knowing you’re capable, I hope this conversation helps you breathe and find your footing again.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> Alishia Egenhoff Buzzsprout-18458074 Mon, 12 Jan 2026 00:00:00 -0800 546 3 full false Why Doing Everything Still Isn’t Working (And What to Focus On Instead) Why Doing Everything Still Isn’t Working (And What to Focus On Instead) If you feel like you’re constantly doing all the things — working, parenting, managing a household, trying to grow a business — and still feel behind, this episode is for you.

For a long time, I thought doing everything at once was just part of being a working mom and business owner. I thought balance meant juggling it all and somehow keeping everything in the air. What I didn’t realize was how much pressure that mindset was putting on me — and how close it was pushing me toward burnout.

In this episode, I talk about why trying to do everything isn’t sustainable, and why I stopped chasing balance altogether. I share what it looks like to build around rhythm instead — one that shifts with seasons, priorities, and real life.

If you’re feeling stretched thin, guilty no matter where you are, or exhausted by the pressure to keep everything running, I hope this conversation feels like permission to slow down and refocus.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> If you feel like you’re constantly doing all the things — working, parenting, managing a household, trying to grow a business — and still feel behind, this episode is for you.

For a long time, I thought doing everything at once was just part of being a working mom and business owner. I thought balance meant juggling it all and somehow keeping everything in the air. What I didn’t realize was how much pressure that mindset was putting on me — and how close it was pushing me toward burnout.

In this episode, I talk about why trying to do everything isn’t sustainable, and why I stopped chasing balance altogether. I share what it looks like to build around rhythm instead — one that shifts with seasons, priorities, and real life.

If you’re feeling stretched thin, guilty no matter where you are, or exhausted by the pressure to keep everything running, I hope this conversation feels like permission to slow down and refocus.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> Alishia Egenhoff Buzzsprout-18457668 Mon, 12 Jan 2026 00:00:00 -0800 577 2 full false The Heart Behind It All: When the Path You Planned Changes Unexpectedly The Heart Behind It All: When the Path You Planned Changes Unexpectedly There are seasons in life where everything you thought was certain suddenly changes.

This is a conversation about loss, redirection, and what happens when the career you thought you’d have unexpectedly ends. I share how a painful season led me to build something I never planned for — and why I now believe those moments aren’t wasted.

If you’re in a season of uncertainty, questioning your next step, or rebuilding after something didn’t go the way you expected, this episode is for you.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> There are seasons in life where everything you thought was certain suddenly changes.

This is a conversation about loss, redirection, and what happens when the career you thought you’d have unexpectedly ends. I share how a painful season led me to build something I never planned for — and why I now believe those moments aren’t wasted.

If you’re in a season of uncertainty, questioning your next step, or rebuilding after something didn’t go the way you expected, this episode is for you.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> Alishia Egenhoff Buzzsprout-18457473 Mon, 12 Jan 2026 00:00:00 -0800 531 1 full false Trailer | In the EllaMents — A Podcast for Women Building Businesses in Real Life Trailer | In the EllaMents — A Podcast for Women Building Businesses in Real Life Welcome to In the EllaMents — a podcast for women and mompreneurs navigating marketing, motherhood, and the realities of building a business in real life.

Hosted by Alishia Egenhoff, digital ads strategist, marketing consultant, and founder of Social EllaMents Marketing, this podcast is a space for honest conversations about marketing strategy, leadership, and the seasons of business growth that don’t always get talked about.

If marketing feels overwhelming, if you’re tired of feeling pressure to do more just to keep up, or if you’re craving clarity and encouragement instead of noise — you’re in the right place.

Each episode blends practical marketing insight with thoughtful reflection, helping you grow your business in a way that feels intentional, sustainable, and aligned with your life.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> Welcome to In the EllaMents — a podcast for women and mompreneurs navigating marketing, motherhood, and the realities of building a business in real life.

Hosted by Alishia Egenhoff, digital ads strategist, marketing consultant, and founder of Social EllaMents Marketing, this podcast is a space for honest conversations about marketing strategy, leadership, and the seasons of business growth that don’t always get talked about.

If marketing feels overwhelming, if you’re tired of feeling pressure to do more just to keep up, or if you’re craving clarity and encouragement instead of noise — you’re in the right place.

Each episode blends practical marketing insight with thoughtful reflection, helping you grow your business in a way that feels intentional, sustainable, and aligned with your life.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss anything. New episodes drop every other Monday!

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

]]> Alishia Egenhoff Buzzsprout-18457210 Mon, 05 Jan 2026 12:00:00 -0800 87 trailer false