John shares his journey from running a traditional break-fix IT business to helping companies embrace managed services and AI enablement. He explains why AI is both the biggest opportunity and one of the greatest risks businesses face today, especially for companies resisting change or adopting tools too aggressively without proper guardrails.

The conversation dives into:

•  Why AI is becoming essential for every business 
•  The dangers of AI hallucinations and misinformation 
•  AI policies, security, and employee usage guidelines 
•  How MSPs and tech leaders must evolve or risk becoming irrelevant 
•  The importance of measured AI implementation instead of chasing every shiny tool 
•  Using AI to reduce employee stress, improve operations, and increase profitability 
•  Why authentic leadership matters in the AI era 

John also shares practical insights on helping business owners adopt AI without overwhelm and why technology leaders must guide clients through this transformation responsibly.

If you're a business owner, MSP, marketer, or leader trying to understand how AI fits into your business strategy, this episode delivers practical wisdom and a grounded perspective on navigating the future of technology.

What started as a challenge to “build their own stage” evolved into a transformational conference bringing together women entrepreneurs, business owners, and leaders ready to embrace AI, lead boldly, and stop waiting until they feel “ready.”

In this conversation, they discuss:

•  Why leadership matters more than technical expertise in the AI era 
•  How women are using AI to scale businesses, improve operations, and reclaim time 
•  The mindset shift from perfectionism to progress 
•  Building AI-first company cultures and empowering teams 
•  Using AI for automation, productivity, sales preparation, and operational efficiency 
•  Why collaboration beats competition in modern business leadership 
•  The vision behind the She Leads Securely movement and its growing community 

The episode also dives into practical examples of AI implementation inside MSPs and tech companies, from AI-powered time tracking apps to automated client summaries and internal workflows.

If you’re a business owner, MSP leader, entrepreneur, marketer, or anyone navigating leadership in the AI age, this episode is packed with encouragement, strategy, and actionable insights.

Eddie shares how he transitioned from running a traditional IT company since the late 1980s into building an AI consulting business focused on strategy, leadership, and long-term business transformation. Together, Chris and Eddie break down why most AI projects fail, why CEOs must lead AI adoption from the top down, and why businesses that ignore AI may eventually be displaced by competitors who embrace it.

The conversation dives into:

•  Why AI should augment employees, not replace them 
•  The rise of AI-first leadership teams 
•  How AI is changing skilled trades, manufacturing, healthcare, and consulting 
•  Why strategy and mindset matter more than tools 
•  The danger of chasing AI only for cost-cutting 
•  Building AI advisory boards for smarter business decisions 
•  How businesses can uncover entirely new markets and opportunities using AI 
•  Lessons from ERP, cybersecurity, and IT adoption that apply directly to AI today 

Eddie also shares real-world examples from working with manufacturers, optometrists, and service businesses, explaining how AI can create efficiency, innovation, and new revenue streams when implemented correctly.

If you're a CEO, entrepreneur, MSP owner, consultant, or business leader trying to understand how AI will reshape business over the next decade, this episode is packed with practical insights and future-focused thinking.

In this episode of the AI Profit Leaders Podcast, Chris Wiser sits down with Josh Lee in Austin, Texas, during South by Southwest week for a deep conversation on AI, leadership, branding, trust, and the future of human connection.

Josh shares his journey from the early MySpace marketing days to building Humanize, a platform designed to measure digital reputation and human impact in the age of AI. Together, they unpack the rapid evolution of AI tools, the coming AGI wave, the role of leaders in guiding teams through change, and why human connection may become the most valuable asset in business.

They also discuss:

•  Why AI should empower teams instead of replace them 
•  The dangers of chasing every new AI tool 
•  How leaders can create intentional AI strategies 
•  The future of personal branding and “human trust scores” 
•  AI burnout, productivity, and workplace culture 
•  Why quality connection matters more than content volume 
•  The changing future of work, business, and authority online 
•  Lessons from MySpace, server farms, and the early internet era 

If you're an entrepreneur, agency owner, creator, MSP, marketer, or business leader trying to navigate the AI revolution without losing the human element, this episode is for you.

In this episode of the AI Profit Leaders Podcast, Ryan Kohler joins Chris Wiser for a deep conversation on AI leadership, vibe coding, AI agents, business transformation, and the future of work.

Ryan shares his journey from early SEO in 2001 to building and selling a bootstrapped software company with 10,000 clients and 280 employees, just before the launch of ChatGPT. From there, the conversation dives into what most businesses are getting wrong about AI adoption and why leaders must personally get “in the trenches” with AI tools.

Inside this episode:

•  Why CEOs can no longer delegate AI strategy 
•  How employees are secretly becoming 2x–10x more productive with AI 
•  The rise of “vibe coding” and no-code AI creation 
•  Why AI is creating a massive workplace power shift 
•  The difference between using AI tools and building AI capability 
•  How AI agents will transform sales, operations, and customer intelligence 
•  Why businesses are sitting on untapped goldmines of customer data 
•  The future of AI-powered teams, workflows, and decision-making 
•  Why this AI wave feels far bigger than the internet boom 

Ryan also explains how his company, Customer Mind, helps organizations use AI to understand customer conversations, sales calls, and business context at scale.

If you’re an entrepreneur, founder, marketer, sales leader, or creator trying to understand where AI is headed next, this episode is packed with practical insights and future-focused thinking.

In this conversation, Andrew and the host break down the rapid evolution of AI tools over the last 5–6 months and how “vibe coding” is enabling non-developers to build real, revenue-generating MicroSaaS products faster than ever before.

You’ll learn:

•  What MicroSaaS really is and why it’s exploding right now 
•  How to go from idea to MVP using AI tools like Claude and Lovable 
•  Why CEOs should hire an internal AI operator instead of chasing every new tool 
•  Real examples of building and launching apps (including Chrome extensions and paid products) 
•  The biggest mistake founders make when adopting AI and how to avoid it

If you're an entrepreneur, founder, or digital creator looking to build scalable AI-powered income streams, this episode gives you a practical blueprint to start. 

Trent shares how he leverages AI tools and platforms like Replit and Lovable to build communities, scale content production, and drive engagement, especially in the gaming and esports space. From repurposing podcast clips using Opus Clip to streamlining workflows, this episode highlights how AI is becoming a true “time reducer” for entrepreneurs.

Key insights from this episode:

•  Why short-form clips are dominating platforms like YouTube, Twitch, and Kick
•  How AI improves efficiency without replacing teams 
•  The rise of “agentic AI” and what it means for the future of work 
•  Why entrepreneurs must move beyond using AI as just a chatbot 
•  The importance of adopting paid AI tools to unlock real business value

Whether you're a small business owner, content creator, or scaling entrepreneur, this episode breaks down practical ways to use AI to increase productivity, grow your brand, and stay ahead in a rapidly evolving digital landscape. 

This episode of the AI Profit Machine Podcast features Danny Suk Brown sharing how he’s helping businesses scale faster using AI-powered coaching, automation, and revenue operations systems. 

From building and exiting an MSP to launching a consulting business, Danny breaks down how curiosity, networking, and smart AI implementation have transformed the way he serves clients. One of the standout strategies? Using AI simulations and roleplay to train clients, automate repetitive questions, and deliver real-time performance feedback through analytics and scoring. 

This conversation goes beyond theory and shows how AI is being used right now to reduce overwhelm, improve decision-making, and accelerate business growth. 

In this episode, you’ll discover: 

•  How AI roleplay and simulations can replace repetitive coaching 
•  Using AI analytics and scoring to improve client performance 
•  Turning frequently asked questions into automated systems 
•  Why curiosity is the #1 skill for succeeding with AI 
•  Lessons from scaling and exiting an MSP business 
•  The power of networking and community in the AI era 

If you're a business owner, consultant, or entrepreneur looking to implement AI in a practical way, this episode gives you real strategies you can start applying immediately.
 
🎧 Tune in and learn how to turn AI into your competitive advantage.
 

We sit down with Marco Cano, a seasoned software product manager with nearly two decades of experience, who shares how he's transitioning from building AI systems in aviation to applying the same principles in his cookie business.

In this conversation, you’ll learn:

•  How AI can automate manual sales and outreach processes 
•  Why the “discovery phase” is critical before building AI agents 
•  How enterprise AI experience (AWS, GCP) translates to small business growth 
•  The mindset shift entrepreneurs need to scale beyond just selling products 
•  Real insights from the ground at one of the world’s biggest tech and innovation events 

Whether you're a small business owner, tech professional, or curious about AI agents, this episode gives you a real-world look at how AI is being used beyond the hype.

Tune in to learn how to turn your expertise into scalable systems using AI.

David shares insights from building a growing agency that helps brands break into grocery and brick-and-mortar retail while navigating the evolving role of AI in operations, sales, and team efficiency. From reducing reliance on outsourcing to exploring smarter internal systems, this conversation uncovers how founders are adapting (and sometimes struggling) to integrate AI into their workflows.

If you're a startup founder, agency owner, or entrepreneur looking to understand how AI can shape your business model, streamline processes, and unlock new growth opportunities, this episode delivers practical insights and honest perspectives.

In this episode, you’ll learn:

•  How AI is impacting real businesses beyond the hype 
•  The role of automation in scaling a service-based startup 
•  Why some founders are shifting away from outsourcing 
•  Practical ways to start integrating AI into your operations 

🎧 Tune in and discover how to position your business for the AI-driven future.

Recorded live at South by Southwest in Austin, Texas, this conversation goes beyond the highlight reel and dives into the real journey. From navigating challenges in the tech space to building a sustainable business, Randy shares practical insights, personal experiences, and lessons learned from years in the industry.

This episode is perfect for entrepreneurs, agency owners, and anyone looking to grow a business using AI and smart systems.

In this powerful live episode of the AI Profit Leaders Podcast, Chris and Lindsey break down how businesses can actually turn AI into real, measurable profit.

Recorded live at South by Southwest in Austin, Texas, this conversation cuts through the noise around AI and focuses on what truly works. From leveraging automation to building scalable systems, they share real strategies, lessons, and frameworks that are driving results today.

If you’re a business owner, marketer, or creator trying to make sense of AI and monetize it effectively, this episode gives you a clear path forward.

Adam shares his journey from engineer and critical infrastructure security director to strategic advisor helping MSPs and business leaders move beyond “tickets and tools” and into real business conversations.

What started as a mission to help engineers have better conversations with clients has evolved into something much bigger: preparing companies for the AI acceleration wave that’s already here.

After initially believing he was ahead of the AI curve, Adam discovered he was significantly behind — and within just two months, pivoted his entire development cycle, redirected company reserves, and rebuilt his roadmap around AI integration.

This episode explores the difference between operational thinking and strategic thinking, why AI will massively augment high performers, and why companies ignoring this shift may not just stagnate. They may disappear.

In This Episode, You’ll Learn

• Why AI will augment great teams instead of replacing them
• The difference between operational IT and true strategic advisory
• Why many leaders think they’re ahead on AI — but aren’t
• The risk of ignoring AI adoption in competitive markets
• How “vibe coding” creates opportunity — and technical debt
• Why strategy must come before tools
• How listening to clients unlocks more growth than selling hardware

Key Takeaway

AI is not a technical trend.

It’s a business accelerator.

Leaders who adopt it strategically will multiply their capacity.
 Those who ignore it will be outpaced by competitors who don’t.

Episode Highlights

• Adam’s shift from engineer to fractional CIO to AI strategist
• The “avalanche” metaphor — realizing how far behind he actually was
• Why AI turns a team of 10 into a team of 50
• The difference between fixing tickets and solving core problems
• The school internet story — doubling bandwidth solved 10 years of stagnation
• Vibe coding vs strategic development
• AI as augmentation for visionaries and implementers

Quote from the Episode

“AI is going to take your team of 10 and turn them into a team of 50 — while your competitors keep doing things the way they always have.”

— Adam Walter

Guest Spotlight

Adam Walter
Founder & President, Humanize IT (transitioning to Humanize AI)

Adam has over 20 years of experience in engineering, security, and IT leadership. Through Humanize IT, he helps MSPs and technology professionals move beyond technical jargon and into meaningful business strategy conversations. His current focus is helping organizations responsibly integrate AI to accelerate growth without sacrificing security or clarity.

Connect with Us!

• 📘 Making Your First One Million Dollars With AI
   Available on Amazon
• Instagram: @theAIProfitMachine
• Free Facebook Community
• 🎙️ Subscribe to AI Profit Leaders for weekly strategy-first AI conversations

Crios walks through the real evolution of the IT industry. From reactive break-fix support, to managed services, to cybersecurity risk management. He also explains why AI now represents the next major inflection point for business leaders.

The conversation dives into a growing and dangerous reality: most companies are already using AI daily, but leadership has no visibility, no policy, and no strategy. Employees are deploying AI tools on personal devices, sensitive data is being exposed, and executives are rushing to “add AI” without understanding outcomes or risk.

Using real-world examples — including a $1.2M profit leak uncovered during a routine oil change — Crios explains how AI assessments, outcome-based strategy, and advisory leadership allow businesses to see what they’ve been missing all along.

This episode reframes AI as neither hype nor software, but a strategic lens that reveals inefficiencies, risk, and growth opportunities hiding in plain sight.

In This Episode, You’ll Learn

• Why most AI initiatives fail without leadership ownership
• How AI introduces new business risk when adopted without a strategy
• Why employees are already using AI — with or without permission
• How AI assessments expose profit leaks across sales, ops, and CX
• The shift from IT support to AI risk and strategy advisory
• Why AI must be outcome-based, not tool-driven
• How leaders can regain control before AI creates compliance, privacy, or financial damage

Key Takeaway

AI doesn’t just accelerate businesses —
 It exposes what leadership has been ignoring.

Without a strategy, AI becomes a risk.
 With strategy, AI becomes leverage.

Quote from the Episode

“AI isn’t a shiny tool you just throw into a business.
 Without a strategy, it’s more dangerous than not using it at all.”

— Crios Munnings

Guest Spotlight

Crios Munnings
 Founder & CEO, Deep Blue Risk
 📍 San Antonio, Texas (serving clients nationwide)

Crios is an IT, cybersecurity, and AI advisory leader helping businesses shift from reactive support to proactive risk management and AI-driven strategy. His work focuses on assessments, outcome-based implementation, and helping leadership teams regain control of technology decisions.

Connect with Us!

• 📘 Making Your First One Million Dollars With AI
   Available on Amazon
• Instagram: @theAIProfitMachine
• Free Facebook Community
• 🎙️ Subscribe to AI Profit Leaders for weekly strategy-first AI conversations

In this episode, Lindsey Badillo is joined by Andrew Brackenbush, founder of Beefy Marketing, to unpack why chasing AI tools without a clear strategy creates overwhelm, wasted spend, and cultural breakdowns.

Andrew shares what he’s seeing inside real businesses adopting AI — from leadership resistance and “shadow AI” usage to the massive leverage unlocked when AI is aligned to vision, culture, and execution.

This conversation reframes AI from a shiny object into what it actually is:
 a leadership accelerator that exposes broken processes, weak communication, and unclear strategy — for better or worse.

This episode is for founders and executives ready to stop experimenting and start leading with AI on purpose.

🎧 In This Episode, You’ll Learn

• Why AI strategy must come before AI tools to avoid wasted spend and confusion
• How leadership-driven AI adoption creates real competitive advantage
• The biggest mistakes companies make when they “implement AI” without clear outcomes
• Why AI should support employees, not replace them
• How to identify operational bottlenecks and profit leaks before automating
• What it really means to become an AI-first organization
• Why companies that delay AI strategy risk falling behind permanently
  
  
  

🔑 Key Takeaway

AI doesn’t fail businesses — poor leadership does.
The winners in the next economy will be the organizations that lead with strategy, clarity, and intent — and use AI to execute faster, not think for them.

Guest Spotlight

Andrew Brackenbush
Founder, Beefy Marketing

Andrew helps businesses integrate AI into marketing, operations, and leadership without overwhelming teams or losing brand trust. His advisory-first approach focuses on using AI to create leverage, efficiency, and long-term business freedom.

Notable Quotes

“AI doesn’t replace people — it replaces inefficiency.”

“If you’re just chasing tools, AI will actually make your business heavier.”

“Transparency around AI builds trust. Hiding it destroys it.”

Resources Mentioned

📘 Who Not How — Dan Sullivan
🧠 Custom GPTs & AI agents for internal operations
📈 Fractional AI advisory & strategy-first adoption models

Connect with the Guest

🔗 Website: https://beefymarketing.com
🔗 Personal Site: https://andrewbrackenbush.com

Connect with Us!

• 📘 Making Your First One Million Dollars With AI
   Available on Amazon
• Instagram: @theAIProfitMachine
• Free Facebook Community
• 🎙️ Subscribe to AI Profit Leaders for weekly strategy-first AI conversations

Tyler uncovers a critical misconception holding many businesses back: using AI tools is not the same as having an AI strategy.

While most leaders believe they have not started using AI, the reality is very different. Employees are already using AI across organizations, often without policies, guardrails, or leadership oversight. This creates hidden risks around data security, compliance, efficiency, and profitability.

Drawing from real-world experience with healthcare, engineering firms, nonprofits, and SMBs, this conversation explains why random AI adoption creates more problems than progress. Tyler and Chris discuss why AI leadership must start at the top, how to put the right guardrails in place, and why businesses that delay strategic AI adoption will be outpaced by faster-moving competitors.

This episode is a wake-up call for business owners, MSPs, and leadership teams who believe ChatGPT equals AI adoption and are unknowingly leaking data, time, and profit because of it.

What You’ll Learn in This Episode

• Why “we use ChatGPT” is not a real AI strategy
• How AI should automate business processes—not just tasks
• The difference between AI tools and AI-driven organizations
• Why leadership must own AI adoption before employees do
• How poor AI implementation can lose money instead of saving it
• Why clean data and process clarity are required before automation
• How AI is reshaping search, buying behavior, and brand visibility
• What “AI-first” actually means for small and mid-sized businesses

Key Takeaway

'AI Profit Leaders do not chase tools. They design strategy, control adoption, and execute with speed. '

Connect with us!

• Instagram: @theAIProfitMachine
• Free Facebook Community

Available on Amazon

• 📘 Making Your First One Million Dollars With AI
• 📘Maximizing Business Potential with AI by Tyler Wallace  

Hiring people to solve problems that strategy and automation should fix.

John works closely with legacy businesses across Washington State, particularly in trucking, logistics, and home services—industries that are under intense pressure from rising costs, shrinking margins, and increased regulation.

Together, the conversation challenges outdated thinking around growth, staffing, and technology, and reframes AI as a time-buying, margin-protecting strategy rather than a collection of tools.

 This is a must-listen for owners who want to protect profitability, increase valuation, and build a business that can scale or exit in the AI era. 

What You’ll Learn in This Episode

• Why legacy businesses instinctively hire instead of fixing systems
• How AI helps business owners buy back their time — and their team’s time
• Why “we’ve always done it this way” is the most expensive mindset in business
• How automation increases revenue per employee without replacing people
• Why AI strategy matters more than AI tools
• The hidden risks of employees using AI without leadership oversight
• Why uncontrolled LLM usage can expose IP and sensitive business data
• How automation outperforms LLMs alone in real-world operations
• Why younger competitors are moving faster — and winning
• How AI directly impacts business valuation and exit potential

 This episode highlights why AI governance and leadership matter more than tools, and why partnering with the right strategist is critical in a fast-moving market. 

Key Takeaway

Hiring adds overhead.
Automation adds leverage.

The most profitable businesses use AI to remove repetitive work, protect margins, and refocus people on high-value decisions — not to chase tools or trends.

Resource

• 📘 Making Your First One Million Dollars With AI
   Available on Amazon

Connect with us!

• Instagram: @theAIProfitMachine
• Free Facebook Community

In this episode, Lindsey and Chris talk with Jerem Morris, founder of Data Tech AZ, about building an AI-first, people-first culture where AI is used openly, responsibly, and daily.

Jerem shares how embedding AI into leadership, culture, and team communication unlocked efficiency, professionalism, and trust. And why “shadow AI” is one of the biggest hidden risks inside modern businesses.

This episode is for leaders ready to stop pretending AI isn’t happening and start leading with it.

In This Episode, You’ll Learn

• Why AI should augment people, not replace them
• How to transition from “IT guy” to trusted business advisor
• The dangers of chasing AI tools before fixing broken processes
• Why culture — not incentives — drives successful AI adoption
• How daily AI conversations (even 5 minutes a day) transform teams
• The importance of guardrails, privacy, and security in AI use
• How AI exposes underlying business problems, for better or worse
• Why leadership context matters more than AI output
• How MSPs can move into boardroom-level strategy conversations

Key Takeaway

AI doesn’t replace teams.
Silence, fear, and bad leadership do.

Guest

Jerem Morris
Founder, Data Tech AZ
Jerem helps businesses integrate AI into leadership, culture, and operations — without sacrificing people or trust.

Quotes

 “AI should make business lighter, not heavier.”
 “If you’re just looking for a tool, AI will actually create more problems.”

Resources

• 📘 Co-Intelligence (Book recommendation)
• 📘 Making Your First One Million Dollars With AI
   Available on Amazon

Connect with Jerem

• 🔗 LinkedIn: Jerem Morris
• 📧 Email: jerem@datatechaz.com

Connect with us!

• Instagram: @theAIProfitMachine
• Free Facebook Community

In this episode, Lindsey and Chris sit down with John Britt, founder of U.S. Technical Services Group, to talk about the side of AI most people ignore: risk, responsibility, and balance.

John shares his evolution from break-fix IT to managed services to AI advisement, and explains why blindly adopting AI tools without strategy, policies, or guardrails is one of the fastest ways to lose trust, clients, and money.

This episode is a wake-up call for leaders who think “moving fast” means skipping fundamentals.

In This Episode, You’ll Learn

• Why AI adoption without guardrails creates legal and operational risk
• The real reason building AI tools is usually a losing strategy
• How AI exposes weak processes and leadership gaps
• Why balance beats hype in every industry
• How to position AI as a strategic advisory service
• What responsible AI enablement actually looks like in practice
  
  
  

Key Takeaway

AI is powerful… and power without discipline is dangerous.

Guest Spotlight

John Britt
Founder, U.S. Technical Services Group
John helps businesses adopt AI safely, strategically, and profitably, without hype or shortcuts.

Connect with John

• 🌐 Website: ustsg.com
• 🔗 LinkedIn & Facebook: Search John Britt

Connect with us!

• 📘 Making Your First One Million Dollars With AI
   Available on Amazon
• Instagram: @theAIProfitMachine
• Free Facebook Community

In this launch episode, hosts Lindsey Badillo and Chris Wiser lay out why most businesses are already approaching AI the wrong way. While everyone else is chasing tools, features, and shiny demos, the real money is being made by those who lead with strategy, outcomes, and advisory authority.

Recorded live from AI Profit Leaders HQ in Austin, Texas, this episode sets the tone for the entire podcast:
 👉 AI Profit Leaders don’t peddle tools, they solve problems and get paid for it.

If you’re serious about profiting from AI (not just experimenting with it), this is your starting point.

In This Episode, You’ll Learn

• Why AI tools are becoming obsolete faster than ever
• The costly difference between selling AI and leading with AI
• How MSPs, consultants, and service providers should reposition right now
• Why strategy, sales, and advisement outlast any tool
• How to become the advisor clients trust — and pay premium fees for
• The mindset shift required to profit from AI long-term
  
  

Key Takeaway

Tools change fast. Strategy, sales, and advisement don’t.
 AI Profit Leaders focus on outcomes, not features.

Resources

• 📘 Making Your First One Million Dollars With AI
   Available on Amazon or at AIMoneyPlay.com
• Instagram: @AIProfitMachine
• Facebook: Search AI Profit Leaders

Connect With Us

• Instagram: @AIProfitMachine
• Facebook: Search AI Profit Leaders

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