Reinventors: Consulting Conversations Over Coffee Thu, 06 Aug 2026 18:08:29 -0400 https://reinventorspodcast.buzzsprout.com en-au © 2026 Reinventors: Consulting Conversations Over Coffee yes 546f917e-4448-5ec2-98f0-09db24aa69c8 Mel Loy & Fady Ramzy episodic false Re-inventors: Consulting conversations over coffee is a 10-episode podcast series hosted by two experienced consultants from two ends of the globe, but for everyone, everywhere!


Cairo-based Fady Ramzy and Brisbane-based Mel Loy come together each week to deliver short, sharp episodes for those who are new to or considering making the leap into freelancing and consulting.


Expect casual, fun, but informative conversations over coffee between Fady and Mel and their guests as we explore all the elements of freelancing - from getting your first client, to writing proposals, managing your business, and all the adventures along the way.


More of a visual person? Watch the episodes on https://www.youtube.com/@ReinventorsConversations

]]> Buzzsprout (https://www.buzzsprout.com) Mel Loy & Fady Ramzy https://storage.buzzsprout.com/hkistzxpklqwkmaxuegmp0rr6arx?.jpg Reinventors: Consulting Conversations Over Coffee https://reinventorspodcast.buzzsprout.com Fady Ramzy Mel Loy Episode 11: The key takeaways from this season, and what's next. Episode 11: The key takeaways from this season, and what's next. In this final episode of the season, co-hosts Mel Loy and Fady Ramzy wrap up their 11-part series on reinventing your career through consulting. They look back at the gold nuggets shared by past guests and distill them into an actionable roadmap for anyone ready to ditch the nine-to-six grind.

The duo discusses the psychological shift required to move from being a "technical expert" to a business owner. From mastering "the boring stuff" like legal agreements and insurance to leveraging AI for business growth, this finale is a masterclass in building a sustainable, scalable consultancy. Mel and Fady also reveal how they are joining forces to support the next generation of consultants through a new coaching program.


Key Highlights:

  • The Three Specifics: Why you must offer a specific solution to a specific problem for a specific persona.
  • The EAD Framework: How to Eliminate, Automate, and Delegate to reclaim your most precious asset—time.
  • The VIP of Personal Branding: Building Visibility, Influence, and Partnerships to become a magnet for opportunities.
  • The Power of "Boring": Why systems, processes, and "A-player" teams are the real secrets to scaling.


Want more? Tell us what other topics about consulting you'd like us to cover on future episodes of Reinventors! And let us know your ideas about our consulting virtual bootcamps. Take the survey here.

Want 1:1 support? Book in a coaching session here.

Connect with us on LinkedIn!


Want more?

Each week we send out a nifty two-page summary of an episode of Reinventors, including key takeaways and an action list. Find out more and get yours here.

]]> In this final episode of the season, co-hosts Mel Loy and Fady Ramzy wrap up their 11-part series on reinventing your career through consulting. They look back at the gold nuggets shared by past guests and distill them into an actionable roadmap for anyone ready to ditch the nine-to-six grind.

The duo discusses the psychological shift required to move from being a "technical expert" to a business owner. From mastering "the boring stuff" like legal agreements and insurance to leveraging AI for business growth, this finale is a masterclass in building a sustainable, scalable consultancy. Mel and Fady also reveal how they are joining forces to support the next generation of consultants through a new coaching program.


Key Highlights:

  • The Three Specifics: Why you must offer a specific solution to a specific problem for a specific persona.
  • The EAD Framework: How to Eliminate, Automate, and Delegate to reclaim your most precious asset—time.
  • The VIP of Personal Branding: Building Visibility, Influence, and Partnerships to become a magnet for opportunities.
  • The Power of "Boring": Why systems, processes, and "A-player" teams are the real secrets to scaling.


Want more? Tell us what other topics about consulting you'd like us to cover on future episodes of Reinventors! And let us know your ideas about our consulting virtual bootcamps. Take the survey here.

Want 1:1 support? Book in a coaching session here.

Connect with us on LinkedIn!


Want more?

Each week we send out a nifty two-page summary of an episode of Reinventors, including key takeaways and an action list. Find out more and get yours here.

]]> Buzzsprout-18928753 Wed, 01 Apr 2026 00:00:00 +1000 2040 1 11 full false Episode 10: To scale or not to scale your business, with Kirsty Visman Episode 10: To scale or not to scale your business, with Kirsty Visman Is a bigger team always better, or is it just an "ego metric"? In this episode of Reinventors: Consulting Conversations Over Coffee, Fady Ramzy and Mel Loy sit down with Kirsty Visman, Managing Director of the Brisbane-based agency Superdream.

Kirsty shares her fascinating journey from being the first hire of a UK-based firm to becoming its sole owner in Australia. After scaling her team to nearly 20 people, Kirsty made the bold—and unconventional—decision to downsize and "fractionalize" her workforce.

In this episode, we discuss:

  • The Reality of Ownership: Debunking the myth that business owners "make money while they sleep" and have endless flexibility.
  • The "Lumpy" Work Problem: Why Kirsty moved from an all-in-house model to a senior core team supported by specialist subcontractors.
  • Passion vs. Admin: How to tell if growth is pulling you away from the creative work you actually love.
  • Community over Competition: Why referring work to "competitors" is often the best move for your clients and your brand.

Whether you are a solopreneur looking to make your first hire or an agency owner feeling the "HR burn," Kirsty’s "horses for courses" approach offers a refreshing roadmap for building a profitable, sustainable business on your own terms.


Connect with Kirsty

Connect with us on LinkedIn!


Want more?

Each week we send out a nifty two-page summary of an episode of Reinventors, including key takeaways and an action list. Find out more and get yours here.

]]> Is a bigger team always better, or is it just an "ego metric"? In this episode of Reinventors: Consulting Conversations Over Coffee, Fady Ramzy and Mel Loy sit down with Kirsty Visman, Managing Director of the Brisbane-based agency Superdream.

Kirsty shares her fascinating journey from being the first hire of a UK-based firm to becoming its sole owner in Australia. After scaling her team to nearly 20 people, Kirsty made the bold—and unconventional—decision to downsize and "fractionalize" her workforce.

In this episode, we discuss:

  • The Reality of Ownership: Debunking the myth that business owners "make money while they sleep" and have endless flexibility.
  • The "Lumpy" Work Problem: Why Kirsty moved from an all-in-house model to a senior core team supported by specialist subcontractors.
  • Passion vs. Admin: How to tell if growth is pulling you away from the creative work you actually love.
  • Community over Competition: Why referring work to "competitors" is often the best move for your clients and your brand.

Whether you are a solopreneur looking to make your first hire or an agency owner feeling the "HR burn," Kirsty’s "horses for courses" approach offers a refreshing roadmap for building a profitable, sustainable business on your own terms.


Connect with Kirsty

Connect with us on LinkedIn!


Want more?

Each week we send out a nifty two-page summary of an episode of Reinventors, including key takeaways and an action list. Find out more and get yours here.

]]> Buzzsprout-18851490 Wed, 18 Mar 2026 00:00:00 +1000 1995 1 10 full false Episode 9: Common consulting challenges and how to deal with them, with Sharon Connolly. Episode 9: Common consulting challenges and how to deal with them, with Sharon Connolly. Think consulting is going to be all smooth sailing, working with great clients as you type on your laptop and sip cocktails by the pool?

Think again!

The reality is there are many, many challenges with consulting, and many challenges with clients that you will face.

In this conversation, Sharon Connolly shares her extensive journey in change management and consulting, discussing the realities and myths of the consulting world. 

She emphasises the importance of understanding client relationships, navigating challenges, and the need for clear communication and boundaries. 

Sharon also provides valuable advice for new consultants, highlighting the significance of finding a unique value proposition and being prepared for the realities of freelance work.

Follow Sharon


Chapters
00:00 Introduction to Sharon Connolly
03:03 Sharon's Journey in Change Management
05:56 The Myths of Consulting
09:05 Navigating Client Relationships
11:53 Dealing with Difficult Clients
15:01 Advice for New Consultants
17:48 Finding Your Unique Value Proposition
20:56 Final Thoughts and Recommendations

Connect with us on LinkedIn!


Want more?

Each week we send out a nifty two-page summary of an episode of Reinventors, including key takeaways and an action list. Find out more and get yours here.

]]> Think consulting is going to be all smooth sailing, working with great clients as you type on your laptop and sip cocktails by the pool?

Think again!

The reality is there are many, many challenges with consulting, and many challenges with clients that you will face.

In this conversation, Sharon Connolly shares her extensive journey in change management and consulting, discussing the realities and myths of the consulting world. 

She emphasises the importance of understanding client relationships, navigating challenges, and the need for clear communication and boundaries. 

Sharon also provides valuable advice for new consultants, highlighting the significance of finding a unique value proposition and being prepared for the realities of freelance work.

Follow Sharon


Chapters
00:00 Introduction to Sharon Connolly
03:03 Sharon's Journey in Change Management
05:56 The Myths of Consulting
09:05 Navigating Client Relationships
11:53 Dealing with Difficult Clients
15:01 Advice for New Consultants
17:48 Finding Your Unique Value Proposition
20:56 Final Thoughts and Recommendations

Connect with us on LinkedIn!


Want more?

Each week we send out a nifty two-page summary of an episode of Reinventors, including key takeaways and an action list. Find out more and get yours here.

]]> Mel Loy & Fady Ramzy Buzzsprout-18767671 Wed, 11 Mar 2026 00:00:00 +1000 2589 1 9 full false Episode 8: Unlocking the Secrets of Successful Pricing and Proposals Episode 8: Unlocking the Secrets of Successful Pricing and Proposals How much should you charge your clients? And are you charging for the value you add, not the time you spent?

In this episode, Mel Loy and Fady Ramzy discuss the intricacies of pricing and proposals in consulting. 

They share their personal experiences and insights on how to effectively price services, the importance of understanding the value provided to clients, and the psychological aspects of pricing. 

The conversation covers various strategies for structuring proposals, creating multiple pricing options, and working with different types of clients, including non-profits and international clients. 

They also touch on the significance of packaging services as products to generate passive income.

Chapters
00:00 Navigating the Pricing Landscape
02:55 Understanding Value and Client Needs
06:00 The Psychology of Pricing Strategies
09:00 Structuring Proposals for Success
12:00 Packaging Services Effectively
15:05 The Importance of Client Communication
18:01 Final Thoughts on Pricing and Proposals
28:54 The Importance of Honest Pricing Conversations
30:39 Building a Pricing Strategy with Buffer
32:59 Legal Considerations in Pricing and Contracts
35:04 Navigating International Pricing and Currency Differences
38:15 Pricing Strategies for Non-Profits
40:44 Creating Value through Add-Ons and Discounts
42:05 Leveraging Digital Products for Passive Income
44:49 Psychology of Pricing and Consumer Behavior

Connect with us on LinkedIn!


Want more?

Each week we send out a nifty two-page summary of an episode of Reinventors, including key takeaways and an action list. Find out more and get yours here.

]]> How much should you charge your clients? And are you charging for the value you add, not the time you spent?

In this episode, Mel Loy and Fady Ramzy discuss the intricacies of pricing and proposals in consulting. 

They share their personal experiences and insights on how to effectively price services, the importance of understanding the value provided to clients, and the psychological aspects of pricing. 

The conversation covers various strategies for structuring proposals, creating multiple pricing options, and working with different types of clients, including non-profits and international clients. 

They also touch on the significance of packaging services as products to generate passive income.

Chapters
00:00 Navigating the Pricing Landscape
02:55 Understanding Value and Client Needs
06:00 The Psychology of Pricing Strategies
09:00 Structuring Proposals for Success
12:00 Packaging Services Effectively
15:05 The Importance of Client Communication
18:01 Final Thoughts on Pricing and Proposals
28:54 The Importance of Honest Pricing Conversations
30:39 Building a Pricing Strategy with Buffer
32:59 Legal Considerations in Pricing and Contracts
35:04 Navigating International Pricing and Currency Differences
38:15 Pricing Strategies for Non-Profits
40:44 Creating Value through Add-Ons and Discounts
42:05 Leveraging Digital Products for Passive Income
44:49 Psychology of Pricing and Consumer Behavior

Connect with us on LinkedIn!


Want more?

Each week we send out a nifty two-page summary of an episode of Reinventors, including key takeaways and an action list. Find out more and get yours here.

]]> Buzzsprout-18410277 Wed, 04 Mar 2026 06:00:00 +1000 2993 1 8 full false Episode 7: Why you need to discover your Business Owner Mindset Episode 7: Why you need to discover your Business Owner Mindset If you're going to succeed as a consultant, you need to think of yourself as a small business owner.

In this episode, Fady Ramzy and Mel Loy discuss the transition from a consultant mindset to a business owner mindset.

They explore the challenges of managing a business, the importance of visibility and influence, and the psychological hurdles such as imposter syndrome. 

The conversation emphasizes the need for delegation, self-awareness, and the power of asking for help. 

They also touch on cultural influences on self-perception and the significance of saying no to opportunities that do not align with business goals. 

The episode concludes with key takeaways for aspiring consultants and business owners.


Chapters
00:00 Introduction to Consulting Mindset
01:39 Understanding the Business Owner's Mindset
08:50 The Importance of Visibility and Influence
11:37 Overcoming Imposter Syndrome
19:02 The Power of Saying No
29:01 Asking for Help and Building Networks
30:48 Key Takeaways and Closing Thoughts



Connect with us on LinkedIn!


Want more?

Each week we send out a nifty two-page summary of an episode of Reinventors, including key takeaways and an action list. Find out more and get yours here.

]]> If you're going to succeed as a consultant, you need to think of yourself as a small business owner.

In this episode, Fady Ramzy and Mel Loy discuss the transition from a consultant mindset to a business owner mindset.

They explore the challenges of managing a business, the importance of visibility and influence, and the psychological hurdles such as imposter syndrome. 

The conversation emphasizes the need for delegation, self-awareness, and the power of asking for help. 

They also touch on cultural influences on self-perception and the significance of saying no to opportunities that do not align with business goals. 

The episode concludes with key takeaways for aspiring consultants and business owners.


Chapters
00:00 Introduction to Consulting Mindset
01:39 Understanding the Business Owner's Mindset
08:50 The Importance of Visibility and Influence
11:37 Overcoming Imposter Syndrome
19:02 The Power of Saying No
29:01 Asking for Help and Building Networks
30:48 Key Takeaways and Closing Thoughts



Connect with us on LinkedIn!


Want more?

Each week we send out a nifty two-page summary of an episode of Reinventors, including key takeaways and an action list. Find out more and get yours here.

]]> Buzzsprout-18410256 Wed, 25 Feb 2026 15:00:00 +1000 2070 1 7 full false Episode 6: How to Build Your Systems and Why They're Important Episode 6: How to Build Your Systems and Why They're Important Want to make your life easier as a consultant? Then get your systems right!

In this conversation, Fady Ramzy and Mel Loy discuss the importance of building effective systems in business. They explore various aspects of system creation, including automation, delegation, and time management. 

The discussion emphasizes the need for consultants to streamline their processes to focus on billable hours and self-development. 

They share insights on content creation, client management, and invoicing systems, highlighting the role of technology and human resources in enhancing efficiency. 

The conversation concludes with key takeaways on the significance of proper planning and the mindset required for successful consulting.


Chapters
00:00 Scheduling and Planning Ahead
02:55 Introduction to Systems and Their Importance
06:02 Defining Systems: Processes Over Tools
09:10 Building Effective Systems: EAD Methodology
11:57 Balancing Time: Billable Hours vs. Business Operations
14:56 Time Management: The Role of Calendars and Time Blocking
17:31 The Power of Systems in Time Management
18:05 Crafting a Content Creation System
20:00 Leveraging AI in Content Production
22:43 Repurposing Content for Maximum Reach
24:30 Streamlining Client Proposals and Onboarding
27:28 Automating Invoicing and Payment Processes
29:43 The Importance of Delegation and Automation
33:50 Learning from Mistakes and Inflection Points
36:36 Preparing for the Business Owner Mindset



Connect with us on LinkedIn!


Want more?

Each week we send out a nifty two-page summary of an episode of Reinventors, including key takeaways and an action list. Find out more and get yours here.

]]> Want to make your life easier as a consultant? Then get your systems right!

In this conversation, Fady Ramzy and Mel Loy discuss the importance of building effective systems in business. They explore various aspects of system creation, including automation, delegation, and time management. 

The discussion emphasizes the need for consultants to streamline their processes to focus on billable hours and self-development. 

They share insights on content creation, client management, and invoicing systems, highlighting the role of technology and human resources in enhancing efficiency. 

The conversation concludes with key takeaways on the significance of proper planning and the mindset required for successful consulting.


Chapters
00:00 Scheduling and Planning Ahead
02:55 Introduction to Systems and Their Importance
06:02 Defining Systems: Processes Over Tools
09:10 Building Effective Systems: EAD Methodology
11:57 Balancing Time: Billable Hours vs. Business Operations
14:56 Time Management: The Role of Calendars and Time Blocking
17:31 The Power of Systems in Time Management
18:05 Crafting a Content Creation System
20:00 Leveraging AI in Content Production
22:43 Repurposing Content for Maximum Reach
24:30 Streamlining Client Proposals and Onboarding
27:28 Automating Invoicing and Payment Processes
29:43 The Importance of Delegation and Automation
33:50 Learning from Mistakes and Inflection Points
36:36 Preparing for the Business Owner Mindset



Connect with us on LinkedIn!


Want more?

Each week we send out a nifty two-page summary of an episode of Reinventors, including key takeaways and an action list. Find out more and get yours here.

]]> Buzzsprout-18410239 Wed, 18 Feb 2026 06:00:00 +1000 2136 1 6 full false Episode 5: How Consultants can use AI, with Greg Taylor Episode 5: How Consultants can use AI, with Greg Taylor How could you use AI to make life as a consultant or freelancer easier?

In this episode, hosts Melanie Loy and Fady Ramzy welcome Greg Taylor, a change management expert from Salesforce. Greg shares his unique career journey from a Hercules pilot to a leader in AI-driven workforce transformation. 

The discussion delves into the evolving role of AI in consulting, emphasizing the importance of building confidence and ethical awareness in AI usage. Greg highlights the potential of agentic AI to automate tasks and enhance productivity, while cautioning against over-reliance on AI outputs without human validation. 

The conversation concludes with practical tips for consultants starting their AI journey, underscoring the value of curiosity, learning from others, and maintaining a learner's mindset.

Connect with Greg on LinkedIn here.


Chapters

  • 00:00:00 Introduction and Guest Welcome
  • 00:00:00 Greg Taylor's Career Journey
  • 00:00:00 AI in Consulting: Confidence and Ethics
  • 00:00:00 Agentic AI and Productivity
  • 00:00:00 Practical Tips for AI Adoption

Connect with us on LinkedIn!


Want more?

Each week we send out a nifty two-page summary of an episode of Reinventors, including key takeaways and an action list. Find out more and get yours here.

]]> How could you use AI to make life as a consultant or freelancer easier?

In this episode, hosts Melanie Loy and Fady Ramzy welcome Greg Taylor, a change management expert from Salesforce. Greg shares his unique career journey from a Hercules pilot to a leader in AI-driven workforce transformation. 

The discussion delves into the evolving role of AI in consulting, emphasizing the importance of building confidence and ethical awareness in AI usage. Greg highlights the potential of agentic AI to automate tasks and enhance productivity, while cautioning against over-reliance on AI outputs without human validation. 

The conversation concludes with practical tips for consultants starting their AI journey, underscoring the value of curiosity, learning from others, and maintaining a learner's mindset.

Connect with Greg on LinkedIn here.


Chapters

  • 00:00:00 Introduction and Guest Welcome
  • 00:00:00 Greg Taylor's Career Journey
  • 00:00:00 AI in Consulting: Confidence and Ethics
  • 00:00:00 Agentic AI and Productivity
  • 00:00:00 Practical Tips for AI Adoption

Connect with us on LinkedIn!


Want more?

Each week we send out a nifty two-page summary of an episode of Reinventors, including key takeaways and an action list. Find out more and get yours here.

]]> Buzzsprout-18410197 Wed, 11 Feb 2026 06:00:00 +1000 1777 1 5 full false Episode 4: How to book your first client Episode 4: How to book your first client So you're ready to start consulting ... do you know who your first client will be?

In this episode, Fady Ramzy and Mel Loy discuss the journey of starting a freelancing career, focusing on how to secure the first client. They share personal experiences, strategies for building a strong online presence, and the importance of networking and relationships. 

The conversation emphasizes the value of educating potential clients through content rather than overt selling, overcoming imposter syndrome, and the significance of social proof in establishing credibility. 

The hosts also explore the concept of identifying a niche and the three types of client conversions: immediate, delayed, and referral. They conclude with actionable takeaways for aspiring freelancers.

Chapters
00:00 Introduction to Freelancing and Personal Branding
02:51 Getting Your First Client: Strategies and Experiences
05:52 Building Trust and Visibility on LinkedIn
08:57 The Importance of Educating Over Selling
12:04 Overcoming Imposter Syndrome and Sharing Knowledge
14:51 Narrowing Your Niche for Success
17:59 Outbound Strategies for Client Acquisition
20:16 Understanding Conversion Types
22:44 Building Your Digital Presence
24:53 Leveraging Your Contact List
26:25 The Importance of Referrals
29:43 Creating a Consistent Client Process
32:47 The Power of Storytelling and Social Proof
35:51 Key Takeaways for Success

Connect with us on LinkedIn!


Want more?

Each week we send out a nifty two-page summary of an episode of Reinventors, including key takeaways and an action list. Find out more and get yours here.

]]> So you're ready to start consulting ... do you know who your first client will be?

In this episode, Fady Ramzy and Mel Loy discuss the journey of starting a freelancing career, focusing on how to secure the first client. They share personal experiences, strategies for building a strong online presence, and the importance of networking and relationships. 

The conversation emphasizes the value of educating potential clients through content rather than overt selling, overcoming imposter syndrome, and the significance of social proof in establishing credibility. 

The hosts also explore the concept of identifying a niche and the three types of client conversions: immediate, delayed, and referral. They conclude with actionable takeaways for aspiring freelancers.

Chapters
00:00 Introduction to Freelancing and Personal Branding
02:51 Getting Your First Client: Strategies and Experiences
05:52 Building Trust and Visibility on LinkedIn
08:57 The Importance of Educating Over Selling
12:04 Overcoming Imposter Syndrome and Sharing Knowledge
14:51 Narrowing Your Niche for Success
17:59 Outbound Strategies for Client Acquisition
20:16 Understanding Conversion Types
22:44 Building Your Digital Presence
24:53 Leveraging Your Contact List
26:25 The Importance of Referrals
29:43 Creating a Consistent Client Process
32:47 The Power of Storytelling and Social Proof
35:51 Key Takeaways for Success

Connect with us on LinkedIn!


Want more?

Each week we send out a nifty two-page summary of an episode of Reinventors, including key takeaways and an action list. Find out more and get yours here.

]]> Buzzsprout-18410144 Wed, 04 Feb 2026 06:00:00 +1000 2289 1 4 full false Episode 3: How to build your audience, with Monique Zytnik Episode 3: How to build your audience, with Monique Zytnik How will people know they can work with you if you don't have an audience?

In this episode of Reinventors, Mel Loy and Fady Ramzy chat with Monique Zytnik, a communication strategist based in Berlin. 

Monique shares her journey from working in Australia to freelancing in Europe, discussing the challenges and rewards of freelancing, the importance of building a personal brand, and the nuances of public speaking. 

The conversation delves into audience engagement, the significance of knowing one's worth, and the strategies for maintaining consistency in content creation. Monique emphasizes the need for genuine connections and the value of planning in advance to achieve success in freelancing and consulting.

Connect with Monique on LinkedIn here.


Chapters
00:00 Introduction and Setting the Scene
01:56 Monique's Journey to Berlin and Career Path
06:01 The Freelancing Experience: Challenges and Insights
09:47 Building a Personal Brand and Audience
13:45 Navigating Social Media and Content Creation
19:43 Public Speaking: Getting Started and Earning Opportunities
21:47 The Journey of Public Speaking
24:20 The Importance of Preparation and Expertise
25:36 Building a Consistent Content Strategy
28:44 Understanding Your Worth
34:13 The Impact of Pricing on the Industry
40:11 Lessons Learned in Freelancing


Connect with us on LinkedIn!


Want more?

Each week we send out a nifty two-page summary of an episode of Reinventors, including key takeaways and an action list. Find out more and get yours here.

]]> How will people know they can work with you if you don't have an audience?

In this episode of Reinventors, Mel Loy and Fady Ramzy chat with Monique Zytnik, a communication strategist based in Berlin. 

Monique shares her journey from working in Australia to freelancing in Europe, discussing the challenges and rewards of freelancing, the importance of building a personal brand, and the nuances of public speaking. 

The conversation delves into audience engagement, the significance of knowing one's worth, and the strategies for maintaining consistency in content creation. Monique emphasizes the need for genuine connections and the value of planning in advance to achieve success in freelancing and consulting.

Connect with Monique on LinkedIn here.


Chapters
00:00 Introduction and Setting the Scene
01:56 Monique's Journey to Berlin and Career Path
06:01 The Freelancing Experience: Challenges and Insights
09:47 Building a Personal Brand and Audience
13:45 Navigating Social Media and Content Creation
19:43 Public Speaking: Getting Started and Earning Opportunities
21:47 The Journey of Public Speaking
24:20 The Importance of Preparation and Expertise
25:36 Building a Consistent Content Strategy
28:44 Understanding Your Worth
34:13 The Impact of Pricing on the Industry
40:11 Lessons Learned in Freelancing


Connect with us on LinkedIn!


Want more?

Each week we send out a nifty two-page summary of an episode of Reinventors, including key takeaways and an action list. Find out more and get yours here.

]]> Buzzsprout-18410122 Wed, 28 Jan 2026 06:00:00 +1000 2922 1 3 full false Episode 2: How to build your personal brand, with Petra Zink Episode 2: How to build your personal brand, with Petra Zink What is your personal brand, and why do you need to prioritise it as a consultant?

In this episode of Reinventors, Mel Loy and Fady Ramzy engage in a thought-provoking conversation with Petra Zink, an expert in personal branding and consulting. Petra shares her journey from corporate marketing to helping executives and entrepreneurs systemize their knowledge into monetizable intellectual property. She emphasizes the importance of personal branding, not as a means of self-promotion, but as a way to communicate value and attract opportunities. Petra discusses the misconceptions surrounding personal branding, particularly the idea that it equates to bragging or being an influencer, and instead frames it as a strategic approach to showcasing one's expertise and the outcomes they can deliver for clients.

The discussion delves into practical steps for building a personal brand, including defining what one wants to be known for, creating a signature framework, and developing memorable language that resonates with potential clients. Petra also highlights the significance of consistency in branding and the need for consultants to adapt to the evolving landscape of work, especially in light of AI and changing client expectations. The episode wraps up with Petra sharing her insights on the importance of authenticity, the role of content creation in establishing authority, and the necessity of building trust over time in the consulting space.

Connect with Petra

Follow Petra on LinkedIn here.

Check out Petra's business, Impaccct, here.


Chapters
00:00 Introduction to Personal Branding
01:52 Defining Personal Brand and Its Importance
04:31 Overcoming Discomfort with Personal Branding
06:41 Steps to Build a Personal Brand
08:29 Developing Signature Frameworks
10:41 Creating Brand Assets and Consistency
15:22 Balancing AI and Authenticity in Branding
18:22 The Concept of Authenticity in Branding
19:52 The Shift from Company Branding to Personal Branding
25:37 Converting Content into Clients
28:35 Final Thoughts and Rapid Fire Questions


Connect with us on LinkedIn!


Want more?

Each week we send out a nifty two-page summary of an episode of Reinventors, including key takeaways and an action list. Find out more and get yours here.

]]> What is your personal brand, and why do you need to prioritise it as a consultant?

In this episode of Reinventors, Mel Loy and Fady Ramzy engage in a thought-provoking conversation with Petra Zink, an expert in personal branding and consulting. Petra shares her journey from corporate marketing to helping executives and entrepreneurs systemize their knowledge into monetizable intellectual property. She emphasizes the importance of personal branding, not as a means of self-promotion, but as a way to communicate value and attract opportunities. Petra discusses the misconceptions surrounding personal branding, particularly the idea that it equates to bragging or being an influencer, and instead frames it as a strategic approach to showcasing one's expertise and the outcomes they can deliver for clients.

The discussion delves into practical steps for building a personal brand, including defining what one wants to be known for, creating a signature framework, and developing memorable language that resonates with potential clients. Petra also highlights the significance of consistency in branding and the need for consultants to adapt to the evolving landscape of work, especially in light of AI and changing client expectations. The episode wraps up with Petra sharing her insights on the importance of authenticity, the role of content creation in establishing authority, and the necessity of building trust over time in the consulting space.

Connect with Petra

Follow Petra on LinkedIn here.

Check out Petra's business, Impaccct, here.


Chapters
00:00 Introduction to Personal Branding
01:52 Defining Personal Brand and Its Importance
04:31 Overcoming Discomfort with Personal Branding
06:41 Steps to Build a Personal Brand
08:29 Developing Signature Frameworks
10:41 Creating Brand Assets and Consistency
15:22 Balancing AI and Authenticity in Branding
18:22 The Concept of Authenticity in Branding
19:52 The Shift from Company Branding to Personal Branding
25:37 Converting Content into Clients
28:35 Final Thoughts and Rapid Fire Questions


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Each week we send out a nifty two-page summary of an episode of Reinventors, including key takeaways and an action list. Find out more and get yours here.

]]> Mel Loy & Fady Ramzy Buzzsprout-18536558 Wed, 21 Jan 2026 00:00:00 +1000 2428 1 2 full false Episode 1: How to Get Started - the Pros and Cons of Consulting Episode 1: How to Get Started - the Pros and Cons of Consulting Ever considered freelancing or consulting? Curious about what it involves? 

In this episode, Melanie Loy and Fadi Ramzy discuss the journey of freelancing and consulting, exploring both the pros and cons. They share personal experiences, insights on self-discovery, and the challenges of imposter syndrome. The conversation emphasizes the importance of networking, the realities of running a business, and the need for flexibility and hard work in the freelancing world.

Chapters
00:00 Introduction to Freelancing and Consulting
04:30 Pros of Freelancing
17:47 Cons of Freelancing
33:36 Key Takeaways and Conclusion

Connect with us on LinkedIn!


Want more?

Each week we send out a nifty two-page summary of an episode of Reinventors, including key takeaways and an action list. Find out more and get yours here.

]]> Ever considered freelancing or consulting? Curious about what it involves? 

In this episode, Melanie Loy and Fadi Ramzy discuss the journey of freelancing and consulting, exploring both the pros and cons. They share personal experiences, insights on self-discovery, and the challenges of imposter syndrome. The conversation emphasizes the importance of networking, the realities of running a business, and the need for flexibility and hard work in the freelancing world.

Chapters
00:00 Introduction to Freelancing and Consulting
04:30 Pros of Freelancing
17:47 Cons of Freelancing
33:36 Key Takeaways and Conclusion

Connect with us on LinkedIn!


Want more?

Each week we send out a nifty two-page summary of an episode of Reinventors, including key takeaways and an action list. Find out more and get yours here.

]]> Mel Loy & Fady Ramzy Buzzsprout-18410098 Wed, 14 Jan 2026 06:00:00 +1000 2123 1 1 full false