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  <title>COOLGIRLPSYCH</title>

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  <copyright>© 2026 COOLGIRLPSYCH</copyright>
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  <itunes:author>carlotta</itunes:author>
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  <description><![CDATA[<p>COOLGIRLPSYCH is where I get into all the psychological effects + theories that underpin the daily life of a coolgirl. Whether that's to do with productivity, building a business, weird girl jealousy, break-ups and why we always start projects but never finish.&nbsp;<br><br>I also delve into the psychology of Instagram, and how to leverage psychology to build accounts with 100K followers, which I did within just 35 days.<br><br>It's not too late, and this podcast will help you start smarter.</p>]]></description>
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    <itunes:title>Why Everything You Start Dies in Week Two</itunes:title>
    <title>Why Everything You Start Dies in Week Two</title>
    <itunes:summary><![CDATA[Why do we get obsessed with new ideas, new routines, new systems… only to abandon them two weeks later?  In this episode, we break down the psychology behind why starting feels addictive, why finishing feels impossible, and why it has nothing to do with laziness. From dopamine loops to the Zeigarnik effect, I’m walking you through the science of why your brain loves beginnings, and how to finally break the cycle. If you’re tired of half-finished plans, dusty Notion dashboards, and ideas that ...]]></itunes:summary>
    <description><![CDATA[<p>Why do we get obsessed with new ideas, new routines, new systems… only to abandon them two weeks later?</p><p><br/>In this episode, we break down the psychology behind why starting feels addictive, why finishing feels impossible, and why it has nothing to do with laziness.</p><p>From dopamine loops to the Zeigarnik effect, I’m walking you through the science of why your brain loves beginnings, and how to finally break the cycle. If you’re tired of half-finished plans, dusty Notion dashboards, and ideas that never make it past week two, this one’s for you.</p><p>Thanks for being here - so excited to dive into more cool girl psychology with you! If you want further reading recs + a weekly hot take, sign up for our free newsletter:<br/><br/>Newsletter: coolgirlpsych.com/memo<br/><br/>Or check out our socials for daily content on all the topics that are weirdly interesting:<br/><br/>Instagram: https://www.instagram.com/coolgirlpsych?igsh=NGg1NHRleml3ejV4<br/>Threads: https://www.threads.com/@coolgirlpsych?igshid=NTc4MTIwNjQ2YQ==<br/>My main IG: https://www.instagram.com/coolgirlceo?igsh=MTl6eWR6NW5vMjQwdg%3D%3D&amp;utm_source=qr<br/><br/>Hugs,<br/>Lotti</p><p><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Why do we get obsessed with new ideas, new routines, new systems… only to abandon them two weeks later?</p><p><br/>In this episode, we break down the psychology behind why starting feels addictive, why finishing feels impossible, and why it has nothing to do with laziness.</p><p>From dopamine loops to the Zeigarnik effect, I’m walking you through the science of why your brain loves beginnings, and how to finally break the cycle. If you’re tired of half-finished plans, dusty Notion dashboards, and ideas that never make it past week two, this one’s for you.</p><p>Thanks for being here - so excited to dive into more cool girl psychology with you! If you want further reading recs + a weekly hot take, sign up for our free newsletter:<br/><br/>Newsletter: coolgirlpsych.com/memo<br/><br/>Or check out our socials for daily content on all the topics that are weirdly interesting:<br/><br/>Instagram: https://www.instagram.com/coolgirlpsych?igsh=NGg1NHRleml3ejV4<br/>Threads: https://www.threads.com/@coolgirlpsych?igshid=NTc4MTIwNjQ2YQ==<br/>My main IG: https://www.instagram.com/coolgirlceo?igsh=MTl6eWR6NW5vMjQwdg%3D%3D&amp;utm_source=qr<br/><br/>Hugs,<br/>Lotti</p><p><br/></p>]]></content:encoded>
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    <itunes:author>carlotta</itunes:author>
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    <pubDate>Sun, 16 Nov 2025 15:00:00 -0500</pubDate>
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