Tue, 10 Mar 2026 00:32:15 -0400 https://www.buzzsprout.com/2556016 en-gb © 2026 Pet Trade People yes 68559101-8d32-57ef-bf0e-14f8afe66a6c Pet Product Marketing episodic false Pet Product Marketing's podcast, Pet Trade People, interviews and profiles individuals and businesses within the pet trade.

]]> Buzzsprout (https://www.buzzsprout.com) Pet Product Marketing https://storage.buzzsprout.com/6noztk29xjvrp6p0cc6dq9k41hxy?.jpg How Cranswick Pet Products own-label range can help pet retailers From its beginnings as Grove Pet Foods to the Cranswick Pet Products business it is today, the company has built a reputation on quality, expertise and partnership. We sit down with Senior Pet Nutritionist, Maia Hemingway-Wood Odell and Senior National Account Manager, Joe Fildew, to explore Cranswick's own label range and what it means for independent pet retailers. 

]]> From its beginnings as Grove Pet Foods to the Cranswick Pet Products business it is today, the company has built a reputation on quality, expertise and partnership. We sit down with Senior Pet Nutritionist, Maia Hemingway-Wood Odell and Senior National Account Manager, Joe Fildew, to explore Cranswick's own label range and what it means for independent pet retailers. 

]]> Pet Product Marketing Buzzsprout-18774761 Mon, 02 Mar 2026 09:00:00 -0500 976 1 3 full true Rik Cridland: How A Guinea Pig Obsession Sparked A Thriving Pet Brand Ever wondered how a single spark—two rescue guinea pigs and a designer’s eye—can grow into a joyful brand with real impact? We sit down with HayPigs! co‑founder Rik Cridland to explore how playful storytelling, bright design, and behaviour science turned a niche idea into a thriving small‑animal business. From the first circus‑themed prototypes to a warehouse full of stock they had to sell fast, Rik opens up about risk, resilience, and why delight is a strategic advantage.

We unpack what makes guinea pigs such rewarding companions—rich personalities, clear feedback, and a love for exploration—and how that informs product design. Rik explains how enrichment works in practice: rotating layouts, scatter-feeding, and forage-led treats that tap into scent-driven behaviour. The Pig And Mix range blends healthy botanicals with nostalgic branding to educate owners and spark daily engagement. Along the way, we talk candidly about Dragon’s Den: the constraints of filming during COVID, underselling the long-term vision, and the unexpected upside of building a tougher business plan. The outcome is a company that’s grown into a multi‑brand e‑commerce hub for small animals, supporting trade partners and a passionate community.

]]> Ever wondered how a single spark—two rescue guinea pigs and a designer’s eye—can grow into a joyful brand with real impact? We sit down with HayPigs! co‑founder Rik Cridland to explore how playful storytelling, bright design, and behaviour science turned a niche idea into a thriving small‑animal business. From the first circus‑themed prototypes to a warehouse full of stock they had to sell fast, Rik opens up about risk, resilience, and why delight is a strategic advantage.

We unpack what makes guinea pigs such rewarding companions—rich personalities, clear feedback, and a love for exploration—and how that informs product design. Rik explains how enrichment works in practice: rotating layouts, scatter-feeding, and forage-led treats that tap into scent-driven behaviour. The Pig And Mix range blends healthy botanicals with nostalgic branding to educate owners and spark daily engagement. Along the way, we talk candidly about Dragon’s Den: the constraints of filming during COVID, underselling the long-term vision, and the unexpected upside of building a tougher business plan. The outcome is a company that’s grown into a multi‑brand e‑commerce hub for small animals, supporting trade partners and a passionate community.

]]> Pet Product Marketing Buzzsprout-18492386 Mon, 12 Jan 2026 04:00:00 -0500 1543 1 2 full false A Fond Farewell To Gordon Thomas As he steps away from PATS, Pet Product Marketing speaks to Gordon Thomas to reflect on what the UK's pet trade show has meant to him and the people in the industry. 

]]> As he steps away from PATS, Pet Product Marketing speaks to Gordon Thomas to reflect on what the UK's pet trade show has meant to him and the people in the industry. 

]]> Pet Product Marketing Buzzsprout-18303648 Fri, 05 Dec 2025 04:00:00 -0500 1070 1 full false