Between The Forks Tue, 09 Jun 2026 16:21:28 -0500 https://www.buzzsprout.com/2548993 en-us © 2026 Between The Forks yes 07574166-bf0c-57cb-aeac-3bdeaa01acb9 CLARK Material Handling Company episodic false Welcome to Between The Forks, the official podcast from CLARK — the original inventor of the forklift and a global leader in material handling innovation.  For more than a century, CLARK has built the machines and the momentum that keep industries moving. Now, we’re taking you beyond the warehouse floor to explore the ideas, technologies, and people shaping the next century of lift trucks and logistics. 


Each episode, we:


• Break down the latest in drivetrain, battery, safety, and automation technologies
• Talk with industry experts, operators, and leaders who keep supply chains running
• Unpack real-world applications, operational insights, and lessons learned from the field
• Explore how efficiency, safety, and sustainability are redefining the way the world moves 


From legacy engineering to next-generation innovation, Between The Forks brings you an inside look at the evolution of an industry CLARK helped create — and continues to lead.  Whether you manage a fleet, move materials, or simply want to understand the machinery that powers the global economy, this is your inside track to the world that moves the world. 

]]> Buzzsprout (https://www.buzzsprout.com) CLARK Material Handling Company https://storage.buzzsprout.com/zpxt1924u5crozek9bx0k6d07xsi?.jpg Between The Forks Connection Over Perfection: What Really Moves the Load Connection Over Perfection: What Really Moves the Load What really drives sales success in today's world?

In this exclusive conversation, leadership and communication expert Jay McChord joins Between The Forks to discuss why connection—not product features, perfect presentations, or memorized sales scripts—is becoming the ultimate competitive advantage.

As attention spans continue to shrink and five generations work side by side in today's workplace, leaders and sales professionals face new challenges in how they communicate, influence, and build trust. Drawing from his experience working with organizations across business, education, government, and nonprofits, Jay shares practical strategies for connecting with people, understanding customer motivation, and communicating value more effectively.

From the power of better questions and stronger relationships to leveraging AI for smarter prospecting, this episode is packed with actionable insights for anyone looking to improve their leadership, sales performance, and communication skills.

Whether you're leading a team, managing customer relationships, or looking to shorten the runway to success, this conversation offers valuable lessons on what really moves the load.



Subscribe to Between the Forks for more episodes.

For more information about CLARK Material Handling Company, visit:
www.clarkmhc.com

Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:
www.linkedin.com/company/clark-material-handling-company

 Podcast Directed and Produced by: www.hiredgunsagency.com 

]]> What really drives sales success in today's world?

In this exclusive conversation, leadership and communication expert Jay McChord joins Between The Forks to discuss why connection—not product features, perfect presentations, or memorized sales scripts—is becoming the ultimate competitive advantage.

As attention spans continue to shrink and five generations work side by side in today's workplace, leaders and sales professionals face new challenges in how they communicate, influence, and build trust. Drawing from his experience working with organizations across business, education, government, and nonprofits, Jay shares practical strategies for connecting with people, understanding customer motivation, and communicating value more effectively.

From the power of better questions and stronger relationships to leveraging AI for smarter prospecting, this episode is packed with actionable insights for anyone looking to improve their leadership, sales performance, and communication skills.

Whether you're leading a team, managing customer relationships, or looking to shorten the runway to success, this conversation offers valuable lessons on what really moves the load.



Subscribe to Between the Forks for more episodes.

For more information about CLARK Material Handling Company, visit:
www.clarkmhc.com

Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:
www.linkedin.com/company/clark-material-handling-company

 Podcast Directed and Produced by: www.hiredgunsagency.com 

]]> CLARK Material Handling Company Buzzsprout-19322514 Tue, 09 Jun 2026 16:00:00 -0500 4245 CLARK Material Handling, CLARK Forklift, Between The Forks Podcast, Jay McChord, sales training, communication skills, leadership development, sales communication, multi-generational workforce, AI sales prospecting, connection over perfection 2026 6 full false Built To Last: 30+ Years Inside CLARK Engineering Built To Last: 30+ Years Inside CLARK Engineering Some careers don’t just span decades—they shape industries.

Mark Dyster has spent more than 30 years inside the forklift world, bringing a rare, firsthand perspective on how material handling has evolved—and what it takes to build equipment that performs in the real world.

In this episode of Between The Forks, he shares how he got his start in engineering, what’s changed across the industry since the late 1980s, and why the fundamentals of great equipment design—durability, maintainability, and real-world performance—remain constant. The conversation explores the evolution of electrification, the impact of lithium battery technology, and how advancements in adjacent industries like automotive are influencing the future of forklifts.

The discussion also covers CLARK’s engineering philosophy, including how product support and field experience directly influence new product development, why integrated systems matter, and how thoughtful design can reduce downtime and total cost of ownership. Mark also shares perspective on automation, workforce challenges, and the growing role of safety standards and global collaboration in modern equipment design.

Whether you’re in material handling, manufacturing, or simply interested in how industrial products are built and improved over time, this episode offers a practical, experience-driven look at what it takes to design equipment that’s truly built to last.


Subscribe to Between the Forks for more episodes.

For more information about CLARK Material Handling Company, visit:
www.clarkmhc.com

Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:
www.linkedin.com/company/clark-material-handling-company

 Podcast Directed and Produced by: www.hiredgunsagency.com 

]]> Some careers don’t just span decades—they shape industries.

Mark Dyster has spent more than 30 years inside the forklift world, bringing a rare, firsthand perspective on how material handling has evolved—and what it takes to build equipment that performs in the real world.

In this episode of Between The Forks, he shares how he got his start in engineering, what’s changed across the industry since the late 1980s, and why the fundamentals of great equipment design—durability, maintainability, and real-world performance—remain constant. The conversation explores the evolution of electrification, the impact of lithium battery technology, and how advancements in adjacent industries like automotive are influencing the future of forklifts.

The discussion also covers CLARK’s engineering philosophy, including how product support and field experience directly influence new product development, why integrated systems matter, and how thoughtful design can reduce downtime and total cost of ownership. Mark also shares perspective on automation, workforce challenges, and the growing role of safety standards and global collaboration in modern equipment design.

Whether you’re in material handling, manufacturing, or simply interested in how industrial products are built and improved over time, this episode offers a practical, experience-driven look at what it takes to design equipment that’s truly built to last.


Subscribe to Between the Forks for more episodes.

For more information about CLARK Material Handling Company, visit:
www.clarkmhc.com

Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:
www.linkedin.com/company/clark-material-handling-company

 Podcast Directed and Produced by: www.hiredgunsagency.com 

]]> CLARK Material Handling Company Buzzsprout-19109556 Fri, 01 May 2026 11:00:00 -0500 3044 forklift engineering, material handling industry, CLARK forklifts, forklift innovation, electric forklifts, lithium battery forklifts, forklift safety standards, UL certification forklifts, forklift automation, industrial equipment design 2026 5 full false What Really Matters In A Forklift Walk-Around What Really Matters In A Forklift Walk-Around When customers walk up to a forklift, they’re rarely thinking about spec sheets, feature lists, or marketing language. What they notice first is visibility, comfort, safety, service access, and whether the truck feels like it will actually make their job easier every day.

In this episode of Between the Forks, Paxton Bergdoll, Business Development Manager at MHE, shares what happens during a real forklift walk-around with customers. Drawing from extensive field experience, he explains what operators, fleet managers, and service teams immediately notice when they step up to a truck — and why those first impressions often reveal far more than a brochure ever could.

With CLARK forklifts at the center of the discussion, the conversation explores how thoughtful design choices show up in real-world applications. From operator-first ergonomics and visibility to accessible service points and proven component design, Paxton walks through the details that customers tend to recognize right away when comparing equipment side-by-side.

The discussion also highlights why simplicity and durability often matter more than feature lists in demanding material handling environments. Design elements like mast construction, service accessibility, and component durability all play a role in uptime, maintenance efficiency, and the long-term cost of ownership for a fleet.

For dealerships, fleet managers, safety leaders, and operators evaluating forklifts, the walk-around is often the moment when the real differences between machines become clear. The details you notice standing next to the truck can reveal how well it will perform over years of daily use.

This episode takes a closer look at those details and explains why thoughtful engineering — a philosophy that has defined CLARK forklifts since the very beginning of the industry — continues to stand out in real-world operations.



Subscribe to Between the Forks for more episodes.

For more information about CLARK Material Handling Company, visit:
www.clarkmhc.com

Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:
www.linkedin.com/company/clark-material-handling-company

 Podcast Directed and Produced by: www.hiredgunsagency.com 

]]> When customers walk up to a forklift, they’re rarely thinking about spec sheets, feature lists, or marketing language. What they notice first is visibility, comfort, safety, service access, and whether the truck feels like it will actually make their job easier every day.

In this episode of Between the Forks, Paxton Bergdoll, Business Development Manager at MHE, shares what happens during a real forklift walk-around with customers. Drawing from extensive field experience, he explains what operators, fleet managers, and service teams immediately notice when they step up to a truck — and why those first impressions often reveal far more than a brochure ever could.

With CLARK forklifts at the center of the discussion, the conversation explores how thoughtful design choices show up in real-world applications. From operator-first ergonomics and visibility to accessible service points and proven component design, Paxton walks through the details that customers tend to recognize right away when comparing equipment side-by-side.

The discussion also highlights why simplicity and durability often matter more than feature lists in demanding material handling environments. Design elements like mast construction, service accessibility, and component durability all play a role in uptime, maintenance efficiency, and the long-term cost of ownership for a fleet.

For dealerships, fleet managers, safety leaders, and operators evaluating forklifts, the walk-around is often the moment when the real differences between machines become clear. The details you notice standing next to the truck can reveal how well it will perform over years of daily use.

This episode takes a closer look at those details and explains why thoughtful engineering — a philosophy that has defined CLARK forklifts since the very beginning of the industry — continues to stand out in real-world operations.



Subscribe to Between the Forks for more episodes.

For more information about CLARK Material Handling Company, visit:
www.clarkmhc.com

Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:
www.linkedin.com/company/clark-material-handling-company

 Podcast Directed and Produced by: www.hiredgunsagency.com 

]]> CLARK Material Handling Company Buzzsprout-18843843 Fri, 13 Mar 2026 16:00:00 -0500 1782 CLARK Forklift, CLARK MHC, MHE material handling equipment, forklift walk-around, forklift operator ergonomics, forklift visibility and safety, forklift preventative maintenance, forklift service accessibility, forklift total cost of ownership 2026 4 full false Dealer of the Year Blueprint: How Tri-Lift Built an Elite Forklift Dealership Dealer of the Year Blueprint: How Tri-Lift Built an Elite Forklift Dealership In this episode of Between the Forks, Robert Bond, Vice President of Sales & Marketing at Tri-Lift Industries, breaks down what truly makes a forklift dealership elite — and why Tri-Lift earned the honor of 2024 CLARK Dealer of the Year.

Robert shares the legacy behind Tri-Lift’s long-standing relationship with CLARK, how the team approaches the difference between price and long-term cost, and why leading with a brand-new rental fleet creates a major advantage in sales, customer trust, and real-world product confidence.

The conversation also dives into the future of material handling — from telematics and onboard diagnostics to the role emerging technologies like blockchain could play in equipment ownership, maintenance history, and fleet decision-making.

Plus, this episode explores the impact of CLARK’s newest innovations, including the S-Series Smart Dash and the S25XE Renegade, a lithium-powered electric truck designed to take on outdoor demands traditionally dominated by diesel.

If you’re in the world of forklifts, fleet management, warehouse operations, or dealership growth, this episode is packed with insights you can actually use.


In This Episode, You’ll Learn:

  • What helped Tri-Lift become CLARK’s 2024 Dealer of the Year
  • Why Tri-Lift’s rental-first strategy is a competitive advantage
  • The difference between price vs. total cost of ownership
  • How Smart Dash + telematics are changing customer expectations
  • Why the Renegade may shift diesel buyers toward electric
  • How Tri-Lift maintains a family culture while scaling fast
  • Why real customer service still wins (including their no voicemail policy)
  • What the next 5–10 years could look like for forklift tech and data

 

Subscribe to Between the Forks for more episodes.

For more information about CLARK Material Handling Company, visit:
www.clarkmhc.com

Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:
www.linkedin.com/company/clark-material-handling-company

 Podcast Directed and Produced by: www.hiredgunsagency.com 

]]> In this episode of Between the Forks, Robert Bond, Vice President of Sales & Marketing at Tri-Lift Industries, breaks down what truly makes a forklift dealership elite — and why Tri-Lift earned the honor of 2024 CLARK Dealer of the Year.

Robert shares the legacy behind Tri-Lift’s long-standing relationship with CLARK, how the team approaches the difference between price and long-term cost, and why leading with a brand-new rental fleet creates a major advantage in sales, customer trust, and real-world product confidence.

The conversation also dives into the future of material handling — from telematics and onboard diagnostics to the role emerging technologies like blockchain could play in equipment ownership, maintenance history, and fleet decision-making.

Plus, this episode explores the impact of CLARK’s newest innovations, including the S-Series Smart Dash and the S25XE Renegade, a lithium-powered electric truck designed to take on outdoor demands traditionally dominated by diesel.

If you’re in the world of forklifts, fleet management, warehouse operations, or dealership growth, this episode is packed with insights you can actually use.


In This Episode, You’ll Learn:

  • What helped Tri-Lift become CLARK’s 2024 Dealer of the Year
  • Why Tri-Lift’s rental-first strategy is a competitive advantage
  • The difference between price vs. total cost of ownership
  • How Smart Dash + telematics are changing customer expectations
  • Why the Renegade may shift diesel buyers toward electric
  • How Tri-Lift maintains a family culture while scaling fast
  • Why real customer service still wins (including their no voicemail policy)
  • What the next 5–10 years could look like for forklift tech and data

 

Subscribe to Between the Forks for more episodes.

For more information about CLARK Material Handling Company, visit:
www.clarkmhc.com

Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:
www.linkedin.com/company/clark-material-handling-company

 Podcast Directed and Produced by: www.hiredgunsagency.com 

]]> CLARK Material Handling Company Buzzsprout-18530056 Mon, 19 Jan 2026 08:00:00 -0600 1904 CLARK forklift, Tri-Lift Industries, forklift dealership, Dealer of the Year, material handling, forklift rental fleet, total cost of ownership, forklift telematics, CLARK Smart Dash, forklift safety features, lithium forklift, electric forklift 2026 3 full false CLARK TEC: Carrying a Legacy of Innovation Into the Future CLARK TEC: Carrying a Legacy of Innovation Into the Future Technical training is evolving—and the expectations for today’s service teams are higher than ever.  

On Between the Forks, Oscar Silos, Technical Trainer at CLARK, shares how the new CLARK TEC program is reshaping how dealers and technicians are trained across the network.

Built on CLARK’s legacy as the first name in forklifts, CLARK TEC represents a new era of hands-on learning, innovation, and partnership. The program is designed to strengthen dealership service teams by equipping technicians with the tools, knowledge, and confidence to fix it right the first time—reducing downtime, improving customer satisfaction, and ensuring every CLARK forklift performs at its best.

Oscar offers an inside look at how the training is structured, from tiered in-person courses that break down every system on the truck to the CLARK Learning Academy, which extends education beyond the classroom. He also discusses the growing demand for skilled technicians, the increasing complexity of modern equipment, and how CLARK is stepping forward to meet those challenges.

For dealers, technicians, and anyone focused on continuous improvement, this conversation highlights how CLARK TEC goes beyond training—it’s a commitment to the people who keep operations running and a meaningful step forward in service excellence.









Subscribe to Between the Forks for more episodes.

For more information about CLARK Material Handling Company, visit:
www.clarkmhc.com

Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:
www.linkedin.com/company/clark-material-handling-company

 Podcast Directed and Produced by: www.hiredgunsagency.com 

]]> Technical training is evolving—and the expectations for today’s service teams are higher than ever.  

On Between the Forks, Oscar Silos, Technical Trainer at CLARK, shares how the new CLARK TEC program is reshaping how dealers and technicians are trained across the network.

Built on CLARK’s legacy as the first name in forklifts, CLARK TEC represents a new era of hands-on learning, innovation, and partnership. The program is designed to strengthen dealership service teams by equipping technicians with the tools, knowledge, and confidence to fix it right the first time—reducing downtime, improving customer satisfaction, and ensuring every CLARK forklift performs at its best.

Oscar offers an inside look at how the training is structured, from tiered in-person courses that break down every system on the truck to the CLARK Learning Academy, which extends education beyond the classroom. He also discusses the growing demand for skilled technicians, the increasing complexity of modern equipment, and how CLARK is stepping forward to meet those challenges.

For dealers, technicians, and anyone focused on continuous improvement, this conversation highlights how CLARK TEC goes beyond training—it’s a commitment to the people who keep operations running and a meaningful step forward in service excellence.









Subscribe to Between the Forks for more episodes.

For more information about CLARK Material Handling Company, visit:
www.clarkmhc.com

Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:
www.linkedin.com/company/clark-material-handling-company

 Podcast Directed and Produced by: www.hiredgunsagency.com 

]]> CLARK Material Handling Company Buzzsprout-18179606 Wed, 12 Nov 2025 14:00:00 -0600 2214 CLARK TEC, CLARK® Forklifts, forklift training, technician development, dealership service training, technical education, CLARK Learning Academy, technician certification, dealer support, service excellence, forklift repair, forklift technician 2025 2 full false 108 Years of Lift: Why CLARK's DNA Still Drives The Industry Today 108 Years of Lift: Why CLARK's DNA Still Drives The Industry Today In the premiere episode of Between the Forks, the official podcast from CLARK Material Handling Company, listeners are invited into the story of the company that invented the very first forklift in 1917. Guest Brandon Bullard, Vice President of Sales at CLARK, brings both deep expertise and a storyteller’s touch to a rare inside look at one of America’s most historic manufacturing companies.

Brandon traces CLARK’s DNA through more than a century of innovation and safety—from creating the first forklift to pioneering seatbelts and overhead guards. He explains why true capacity retention matters, how CLARK continues to supply parts for forklifts built decades ago, and why “a forklift is a forklift” is one of the most dangerous myths in the industry. Along the way, he shares vivid stories that highlight the difference between cutting corners and building machines that last.

The conversation also explores the road ahead: lithium-powered electric forklifts, advanced telematics, pedestrian-awareness technologies, and the role of durability and design in keeping operators safe. Brandon’s insights reveal why CLARK refuses to compromise on quality and why that commitment delivers real value to dealers and buyers alike.

This first episode is more than a discussion—it’s a rare chance to hear the history and future of an iconic American brand. With Brandon Bullard’s passion and perspective, Between the Forks sets the stage for a podcast worth every minute of your time.



Subscribe to Between the Forks for more episodes.

For more information about CLARK Material Handling Company, visit:
www.clarkmhc.com

Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:
www.linkedin.com/company/clark-material-handling-company

 Podcast Directed and Produced by: www.hiredgunsagency.com 

]]> In the premiere episode of Between the Forks, the official podcast from CLARK Material Handling Company, listeners are invited into the story of the company that invented the very first forklift in 1917. Guest Brandon Bullard, Vice President of Sales at CLARK, brings both deep expertise and a storyteller’s touch to a rare inside look at one of America’s most historic manufacturing companies.

Brandon traces CLARK’s DNA through more than a century of innovation and safety—from creating the first forklift to pioneering seatbelts and overhead guards. He explains why true capacity retention matters, how CLARK continues to supply parts for forklifts built decades ago, and why “a forklift is a forklift” is one of the most dangerous myths in the industry. Along the way, he shares vivid stories that highlight the difference between cutting corners and building machines that last.

The conversation also explores the road ahead: lithium-powered electric forklifts, advanced telematics, pedestrian-awareness technologies, and the role of durability and design in keeping operators safe. Brandon’s insights reveal why CLARK refuses to compromise on quality and why that commitment delivers real value to dealers and buyers alike.

This first episode is more than a discussion—it’s a rare chance to hear the history and future of an iconic American brand. With Brandon Bullard’s passion and perspective, Between the Forks sets the stage for a podcast worth every minute of your time.



Subscribe to Between the Forks for more episodes.

For more information about CLARK Material Handling Company, visit:
www.clarkmhc.com

Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:
www.linkedin.com/company/clark-material-handling-company

 Podcast Directed and Produced by: www.hiredgunsagency.com 

]]> Hired Guns Agency LLC Buzzsprout-18044896 Mon, 20 Oct 2025 15:00:00 -0500 3851 forklift, CLARK Material Handling, first forklift, forklift safety, forklift innovation, forklift capacity, warehouse equipment, electric forklifts, forklift parts, forklift maintenance, Brandon Bullard 2025 1 full false