More Bang for Your Buck Mon, 25 May 2026 22:33:32 -0400 https://podcasters.spotify.com/pod/show/claire-salkeld en © 2026 More Bang for Your Buck yes abe6a831-3874-5ada-ba0f-2c0b1150fcec Claire Salkeld episodic false Buzzsprout (https://www.buzzsprout.com) Claire Salkeld https://storage.buzzsprout.com/2gbtsikdpxlyuxqipnwqjcd0qoqc?.jpg More Bang for Your Buck https://podcasters.spotify.com/pod/show/claire-salkeld 8. Objectivity: The Deadliest Idea in Research 8. Objectivity: The Deadliest Idea in Research In this episode, Claire explores whether objectivity is always the gold standard in research, in conversation with Sam Salama, Insights Lead at the Met Police. 

Together, they examine where objectivity genuinely matters - and where it can limit impact - discussing the role of judgement, prioritisation, and the responsibility researchers and insight teams have to bring a clear, commercially grounded point of view that drives decisions.

]]> In this episode, Claire explores whether objectivity is always the gold standard in research, in conversation with Sam Salama, Insights Lead at the Met Police. 

Together, they examine where objectivity genuinely matters - and where it can limit impact - discussing the role of judgement, prioritisation, and the responsibility researchers and insight teams have to bring a clear, commercially grounded point of view that drives decisions.

]]> Claire Salkeld Buzzsprout-18782954 Wed, 04 Mar 2026 05:00:00 -0500 1468 1 8 full false 7. Choosing AI with Your Eyes Wide Open 7. Choosing AI with Your Eyes Wide Open In this episode, Morag explores how AI can (and can’t) support qualitative research with Hugh, founder of Live Minds. Hugh shares his journey in the industry and offers a practical view on where AI adds real value highlighting why human expertise is still essential for context-rich interpretation and strategic decision-making. 

Together, they discuss AI’s potential to widen access to research, the risks of relying on it for nuanced insights, and what the future may hold as capabilities continue to evolve.

]]> In this episode, Morag explores how AI can (and can’t) support qualitative research with Hugh, founder of Live Minds. Hugh shares his journey in the industry and offers a practical view on where AI adds real value highlighting why human expertise is still essential for context-rich interpretation and strategic decision-making. 

Together, they discuss AI’s potential to widen access to research, the risks of relying on it for nuanced insights, and what the future may hold as capabilities continue to evolve.

]]> Claire Salkeld Buzzsprout-18612391 Mon, 02 Feb 2026 13:00:00 -0500 1449 1 7 full false 6. Listening at the Edges 6. Listening at the Edges In this episode, Claire is joined by Coral McConnon, founder of 8 Innovation, to discuss the value of 'listening at the edges' in research for driving innovation. 

They delve into the importance of exploring the perspectives of extreme users, early adopters, brand lovers, and haters to fuel creativity and breakthrough ideas. By steering away from the mainstream and habitual thinking, Claire and Coral highlight how engaging with these fringes can spark fresh insights, empathy, and innovative solutions. 

Real-world examples, including insights gained from Arctic explorers for a skincare project, illustrate the power of diverse perspectives in achieving richer, impactful outcomes.

]]> In this episode, Claire is joined by Coral McConnon, founder of 8 Innovation, to discuss the value of 'listening at the edges' in research for driving innovation. 

They delve into the importance of exploring the perspectives of extreme users, early adopters, brand lovers, and haters to fuel creativity and breakthrough ideas. By steering away from the mainstream and habitual thinking, Claire and Coral highlight how engaging with these fringes can spark fresh insights, empathy, and innovative solutions. 

Real-world examples, including insights gained from Arctic explorers for a skincare project, illustrate the power of diverse perspectives in achieving richer, impactful outcomes.

]]> Claire Salkeld Buzzsprout-18336333 Thu, 11 Dec 2025 05:00:00 -0500 1470 1 6 full false 5. Cutting the Fat 5. Cutting the Fat In this episode, Claire is joined by Giulia Romanò, head of customer innovation at Field Notes, and they dive into the dangers of “content foie gras” - when research gets stuffed with too many questions. They discuss why focus starts with purpose, how to manage client expectations, and why keeping research lean shows respect for everyone involved, from participants to clients. 

]]> In this episode, Claire is joined by Giulia Romanò, head of customer innovation at Field Notes, and they dive into the dangers of “content foie gras” - when research gets stuffed with too many questions. They discuss why focus starts with purpose, how to manage client expectations, and why keeping research lean shows respect for everyone involved, from participants to clients. 

]]> Claire Salkeld Buzzsprout-18104853 Thu, 30 Oct 2025 10:00:00 -0400 1547 1 5 full false 1. The Art of the Brief 1. The Art of the Brief In this episode, Claire talks with Aileen Bentall, Head of Shopper and Consumer Insights at Heineken UK, about the art of writing a great brief. Aileen shares why a strong brief acts as a North Star for any project - aligning stakeholders, guiding agencies, and setting the foundation for smarter, more impactful research. 

She highlights the importance of openness, context, and collaboration and reveals how a thoughtful brief doesn’t just kick off a project, it shapes its success. 

]]> In this episode, Claire talks with Aileen Bentall, Head of Shopper and Consumer Insights at Heineken UK, about the art of writing a great brief. Aileen shares why a strong brief acts as a North Star for any project - aligning stakeholders, guiding agencies, and setting the foundation for smarter, more impactful research. 

She highlights the importance of openness, context, and collaboration and reveals how a thoughtful brief doesn’t just kick off a project, it shapes its success. 

]]> Claire Salkeld Buzzsprout-18055852 Wed, 22 Oct 2025 08:00:00 -0400 1447 1 1 full false 3. The Curious Mindset 3. The Curious Mindset In this episode, Claire explores the power of curiosity with Nicky Thompson, co-founder of Bright Futures Research. Together, they unpack what it means to stay curious in the face of tight deadlines, limited budgets, and growing pressure to deliver. 

Nicky reflects on how fear and familiarity can dull creative thinking, and why openness, questioning, and reframing are essential for deeper insight. Through examples from both professional and personal experience, Claire and Nicky reveal how curiosity helps us challenge assumptions, embrace new perspectives, and keep our thinking alive. 

]]> In this episode, Claire explores the power of curiosity with Nicky Thompson, co-founder of Bright Futures Research. Together, they unpack what it means to stay curious in the face of tight deadlines, limited budgets, and growing pressure to deliver. 

Nicky reflects on how fear and familiarity can dull creative thinking, and why openness, questioning, and reframing are essential for deeper insight. Through examples from both professional and personal experience, Claire and Nicky reveal how curiosity helps us challenge assumptions, embrace new perspectives, and keep our thinking alive. 

]]> Claire Salkeld Buzzsprout-18055326 Wed, 22 Oct 2025 04:00:00 -0400 1328 1 3 full false 2. Squeezing the Data: Finding Answers on the Cutting Room Floor 2. Squeezing the Data: Finding Answers on the Cutting Room Floor In this episode, Claire and guest Susie Mullen, a quant researcher and data analyst, discuss the importance of revisiting existing data to ensure new research isn't redundant and to enhance the quality of briefs. They talk about the barriers that prevent clients from revisiting data, including time pressures and the appeal of quick results.  

]]> In this episode, Claire and guest Susie Mullen, a quant researcher and data analyst, discuss the importance of revisiting existing data to ensure new research isn't redundant and to enhance the quality of briefs. They talk about the barriers that prevent clients from revisiting data, including time pressures and the appeal of quick results.  

]]> Claire Salkeld 2f1ec03c-e730-4e7a-a472-45c724985199 Fri, 17 Oct 2025 12:47:53 -0400 1345 1 2 false 4. The Value of Hypotheses: Crystallising thinking and focus, or leading the witness? 4. The Value of Hypotheses: Crystallising thinking and focus, or leading the witness? In this episode, Claire discusses the value of hypotheses and pitfalls to avoid with Paul Thomas, Global Insights Director at Suntory. Paul shares insights from his industry experience, stressing the significance of forming initial hypotheses, managing stakeholder opinions, and maintaining flexibility to adapt findings.  

]]> In this episode, Claire discusses the value of hypotheses and pitfalls to avoid with Paul Thomas, Global Insights Director at Suntory. Paul shares insights from his industry experience, stressing the significance of forming initial hypotheses, managing stakeholder opinions, and maintaining flexibility to adapt findings.  

]]> Claire Salkeld 81776c31-4bd5-4645-95be-c859f994e247 Fri, 17 Oct 2025 11:10:02 -0400 1438 1 4 false