We map the path from party prop to real profits, showing how a photo booth side hustle can fit a day job while delivering strong margins and joyful work. From gear and pricing to referrals and reviews, we share the exact steps to land steady bookings and scale with confidence.

• Choosing structure, niche and packages
• Clear unit economics and profit examples
• Essential gear and reliable lighting
• Startup budgets and what to prioritize
• Tiered pricing and high-value add-ons
• Website must-haves and social proof
• Networking with planners, venues and DJs
• Review strategy and vendor referrals
• Checklists, backups and on-time setups
• Realistic expectations and mindset

Be sure to visit https://AssociateHeroes.com for resources and a clear business plan.

If you have not upgraded or joined the team, you are leaving money on the table. Can I show you how? Visit AssociateHeroes.com

Support the show

Much Success!

Michael DeMattee (DJ Mikey D)
Life Coach/Podcaster/Producer/Author
Associate Heroes
https://AssociateHeroes.com

• 👥 Join The Associate Heroes Team — Tools, Leads, Traffic & Training in One Place!
• 👥 The Ultimate Budgeting Workbook & Monthly Budget Spreadsheet
  everything you need to track spending, crush debt, and build 
  real savings.

We walk through how print on demand removes the old inventory grind and gives creators a low-risk path to launch a focused t-shirt brand. From choosing a niche to promoting with short-form video and microinfluencers, the playbook is clear and honest about the work required.

• old model vs new model in t-shirt retail
• how print-on-demand fulfillment works and margins
• five key benefits that reduce risk and increase speed
• choosing a tight niche that signals identity
• design options, licensing, and briefs that convert
• supplier selection, platform choice, and pricing
• store build tips, mockups, copy, and AOV
• marketing plan across social media, blog, and ads
• microinfluencers, email flows, and community
• realistic expectations and sustainable growth

You can find a link in the description of this podcast for Printify that will let you get started for free. 

• Printify
• Modern Blog (No WordPress Needed!)
• High-Exposure Traffic That Gets Results!

If you have not upgraded or joined the team, you are leaving money on the table. Can I show you how? Visit AssociateHeroes.com

Support the show

Much Success!

Michael DeMattee (DJ Mikey D)
Life Coach/Podcaster/Producer/Author
Associate Heroes
https://AssociateHeroes.com

• 👥 Join The Associate Heroes Team — Tools, Leads, Traffic & Training in One Place!
• 👥 The Ultimate Budgeting Workbook & Monthly Budget Spreadsheet
  everything you need to track spending, crush debt, and build 
  real savings.

We unpack how to use traffic exchanges as a low cost laboratory to proven offers, collect first leads, and build a results-driven ad agency from scratch. We share packages, tools, and a step-by-step path to test fast, create case studies, and scale on premium channels.

• core idea of exchanges as test lab not long-term channel
• outcome-based positioning and pricing aligned to leads and sales
• simple service packages for tests, lead kickstarts, and proof of concept
• lean stack for landing pages, email, tracking, and CRM
• scaling workflow from exchange tests to Facebook and Google
• clear example funnel for a coaching offer
• practical rules for tracking, focus, transparency, and strategy

Be sure to join the number one traffic exchange network, FreedomTraffic Network.com

Also, be sure to join my team and I will help you get the tools to make it all happen! visit AssociateHeroes.com

If you are listening on any of our social media accounts, please visit AssociateHeroes.com to listen to the entire show. 

For more awesome tips, please visit our YouTube channel AssociateHeroes.com. Be sure to subscribe to our channel.

If you have not upgraded or joined the team, you are leaving money on the table. Can I show you how? Visit AssociateHeroes.com

Support the show

Much Success!

Michael DeMattee (DJ Mikey D)
Life Coach/Podcaster/Producer/Author
Associate Heroes
https://AssociateHeroes.com

• 👥 Join The Associate Heroes Team — Tools, Leads, Traffic & Training in One Place!
• 👥 The Ultimate Budgeting Workbook & Monthly Budget Spreadsheet
  everything you need to track spending, crush debt, and build 
  real savings.

We explore why so many veterans avoid the benefits they earned and how pride, shame, and politics get in the way of care. A blunt, step-by-step playbook shows how to start small, choose the right providers, and protect your family by getting help now.

• burn pit exposure and a wake-up call
• pride, the I’m fine mindset, and hidden costs
• benefits as a contract, not charity
• stigma, labels, and choosing your identity
• distrust of systems and finding the right provider
• the real price paid by families and teams
• debunking common excuses with clear answers
• practical, low-stress first steps for care
• guidance for spouses and loved ones
• a challenge to take one concrete action

If you are listening on any of our social media channels, please visit AssociateHeroes.com to listen to the full podcast.

Likewise, to support our show, please visit our YouTube channel and subscribe to our show. https://wptrckr.com/ytjRR

If this episode hit home, share it with a vet who needs to hear it

If you have not upgraded or joined the team, you are leaving money on the table. Can I show you how? Visit AssociateHeroes.com

Support the show

Much Success!

Michael DeMattee (DJ Mikey D)
Life Coach/Podcaster/Producer/Author
Associate Heroes
https://AssociateHeroes.com

• 👥 Join The Associate Heroes Team — Tools, Leads, Traffic & Training in One Place!
• 👥 The Ultimate Budgeting Workbook & Monthly Budget Spreadsheet
  everything you need to track spending, crush debt, and build 
  real savings.

We cut through the noise to show a simple plan to launch and scale using a proven system: set up payouts, focus on leads, and build daily habits that compound. From first login to traffic sources, tracking, and weekly training, we lay out clear steps that pay off.

• mentor background and why experience beats credentials
• drawbacks of traditional advertising and cash flow strain
• why an owned client database changes the game
• login, choose interface, follow boot camp lessons
• profile setup, real photo, commissions and payout timing
• lead-first mindset and list building as priority
• safelists and traffic exchanges demystified
• link cloaker use and ad examples for speed
• first ad walkthrough and data over perfection
• silver member bonuses and support tickets
• scaling with goals, automation, and split tests
• weekly CEO training and staying plugged in

Visit AssociateHeroes.com to listen to the full podcast show

If you have not upgraded or joined the team, you are leaving money on the table. Can I show you how? Visit AssociateHeroes.com

Support the show

Much Success!

Michael DeMattee (DJ Mikey D)
Life Coach/Podcaster/Producer/Author
Associate Heroes
https://AssociateHeroes.com

• 👥 Join The Associate Heroes Team — Tools, Leads, Traffic & Training in One Place!
• 👥 The Ultimate Budgeting Workbook & Monthly Budget Spreadsheet
  everything you need to track spending, crush debt, and build 
  real savings.

We set a clear plan to make 2026 both prosperous and happy by combining career growth with real well-being and stronger collaboration. Gratitude, practical steps, and a call to align personal goals with team wins drive the message home.

• redefining prosperity as holistic advancement
• setting skills and certification goals with timelines
• using mentorship and internal training for leverage
• protecting mental, physical, and emotional health
• disconnecting to recharge and using PTO fully
• building stronger relationships and empathetic communication
• setting team goals and celebrating wins together
• committing to action for a landmark year

If you are not on my team yet, please visit Associate Heroes and sign up for free, and let's start 2026 with a plan to achieve your financial and personal goals

If you have not upgraded or joined the team, you are leaving money on the table. Can I show you how? Visit AssociateHeroes.com

Support the show

Much Success!

Michael DeMattee (DJ Mikey D)
Life Coach/Podcaster/Producer/Author
Associate Heroes
https://AssociateHeroes.com

• 👥 Join The Associate Heroes Team — Tools, Leads, Traffic & Training in One Place!
• 👥 The Ultimate Budgeting Workbook & Monthly Budget Spreadsheet
  everything you need to track spending, crush debt, and build 
  real savings.

We honor Sergeant William Richard Nash and confront the painful reality that more veterans die by suicide each year than in combat. We lay out the numbers, the drivers of risk, and the practical steps that prevent tragedy and rebuild lives with purpose.

• dedication to Sergeant William Richard Nash and personal grief
• the hidden costs of service beyond medals
• suicide statistics and what they reveal
• drivers of risk including PTSD, TBI, moral injury and pain
• barriers to care and persistent stigma
• integrated care and lethal means safety as proven tools
• housing, employment and family support as prevention
• a call for coordinated action across systems

Please visit my all new podcast show, AssociateHeroes.com for mentorship and propelling discussions

Please share this podcast with anyone who needs to hear this message

Support the show

Much Success!

Michael DeMattee (DJ Mikey D)
Life Coach/Podcaster/Producer/Author
Associate Heroes
https://AssociateHeroes.com

• 👥 Join The Associate Heroes Team — Tools, Leads, Traffic & Training in One Place!
• 👥 The Ultimate Budgeting Workbook & Monthly Budget Spreadsheet
  everything you need to track spending, crush debt, and build 
  real savings.

We draw a hard line between real online business and the scams that mimic it, from pay-to-join affiliate programs to get-rich-quick blueprints. We share practical tests to vet offers, avoid technical traps, and focus on skill building and ethical partnerships.

• affiliate marketing explained and where it goes wrong
• pay-to-join programs flagged as red alerts
• get-rich-quick tactics and fake scarcity unpacked
• technical fraud like cookie stuffing and phantom payouts
• MLM structures that reward recruitment over value
• guru culture and overpriced mentorship critiqued
• dropshipping pitfalls and turnkey store traps
• due diligence checklist and website credibility signals
• skill-first strategy and ethics as a moat

Click the link in the description of this podcast or visit Associate Heroes

 and click on join our team

Support the show

Much Success!

Michael DeMattee (DJ Mikey D)
Life Coach/Podcaster/Producer/Author
Associate Heroes
https://AssociateHeroes.com

• 👥 Join The Associate Heroes Team — Tools, Leads, Traffic & Training in One Place!
• 👥 The Ultimate Budgeting Workbook & Monthly Budget Spreadsheet
  everything you need to track spending, crush debt, and build 
  real savings.

We answer a common question from listeners: can you really make money from home, and how do you replace your paycheck with a simple daily target. We share the “magic number” method, break down deposits and conversions for a mobile DJ path, and explain why quality of life is the true fuel.

• scale of home businesses and why it matters
• the mobile DJ path from part time to paid
• calculating your daily “magic number”
• deposits as a bridge from interest to income
• converting prospects with clear packages
• alternative income options beyond DJing
• quality of life as a core reason to go solo
• practical next steps and mindset

Stay tuned, I will be posting an extended discussion at ProDJPublishing.com where I will include a PDF cheat sheet with notes to help you to visually see the numbers in action.

You will also have a resource page to give you insights to make positive cash right away to help you reach your magic number.

If you have questions about starting your own home based business, drop me a line. Until next time, keep hustling and remember your freedom is waiting on the other side of that magic number

Support the show

Much Success!

Michael DeMattee (DJ Mikey D)
Life Coach/Podcaster/Producer/Author
Associate Heroes
https://AssociateHeroes.com

• 👥 Join The Associate Heroes Team — Tools, Leads, Traffic & Training in One Place!
• 👥 The Ultimate Budgeting Workbook & Monthly Budget Spreadsheet
  everything you need to track spending, crush debt, and build 
  real savings.

Ever wondered what separates successful entrepreneurs from those who struggle? Drawing from over three decades in the DJ industry, I share the hard-won wisdom that transformed me from a side-hustling DJ to a successful business owner.

Remember those early days of building something from nothing? I certainly do. While working 50+ hours at my day job, I spent every night and weekend pursuing my dream. The frustration of finding business advice that didn't speak to entertainers and service providers drove me to create something better. My background—radio DJ, talent agent, headhunter, insurance agent—gave me a unique perspective on what works and what doesn't when building a business from scratch.

The truth about entrepreneurship isn't always pretty: those first few hundred dollars of profit are painfully difficult to earn. But here's the secret—once you cross that threshold, scaling becomes dramatically easier. My five key principles for success apply whether you're a mobile DJ or pursuing any other business venture: be patient (good things aren't fast or easy), invest early time in learning fundamentals, avoid the trap of trying to make money before building a foundation, strategically invest in information products, and ensure your business idea has genuine scaling potential. Think bigger than niche markets—ask yourself if your concept can truly grow.

Ready to transform your side hustle into something substantial? Visit ProDJPublishing.com for our podcast, e-books, videos, and newsletter. Your success story is waiting to be written—with patience, persistence, and the right knowledge, you can build something truly remarkable.

Support the show

Much Success!

Michael DeMattee (DJ Mikey D)
Life Coach/Podcaster/Producer/Author
Associate Heroes
https://AssociateHeroes.com

• 👥 Join The Associate Heroes Team — Tools, Leads, Traffic & Training in One Place!
• 👥 The Ultimate Budgeting Workbook & Monthly Budget Spreadsheet
  everything you need to track spending, crush debt, and build 
  real savings.

Financial emergencies don't announce themselves before they arrive. Job loss, medical crises, unexpected home repairs—these situations can devastate your finances without a proper safety net in place. Welcome to Financial Freedom's debut episode, where DJ Mikey D breaks down the crucial components of building financial security that protects you when life throws its inevitable curveballs.

What exactly constitutes a proper financial safety net? We dive deep into emergency fund basics, explaining why the standard recommendation of 3-6 months of living expenses exists and how to calculate your personal target number. You'll discover practical strategies for building this fund without drastically changing your lifestyle—small, consistent actions that yield significant results over time. The episode covers the psychology of spending, offering a simple but powerful question to ask yourself before making non-essential purchases: "Do I need this or do I want this?"

Beyond cash reserves, we explore the often-overlooked insurance component of financial security. Life and disability insurance serve as protection for your protection, ensuring that you and your loved ones remain financially stable even when income is disrupted. We also touch on the importance of retirement planning and strategic investing as part of your comprehensive financial safety strategy. The guidance isn't about achieving perfection overnight but making continuous progress toward greater financial resilience. Every step you take builds confidence and creates options, allowing you to make decisions from a position of strength rather than desperation.

Ready to strengthen your financial foundation? Download "Budgeting Made Easy" guide at ProDJPublishing.com and start building your safety net today. Remember, financial freedom isn't just about wealth—it's about creating security that lets you live with less stress and more confidence in your future.

Support the show

Much Success!

Michael DeMattee (DJ Mikey D)
Life Coach/Podcaster/Producer/Author
Associate Heroes
https://AssociateHeroes.com

• 👥 Join The Associate Heroes Team — Tools, Leads, Traffic & Training in One Place!
• 👥 The Ultimate Budgeting Workbook & Monthly Budget Spreadsheet
  everything you need to track spending, crush debt, and build 
  real savings.