Beyond Hormones, The Business of Wellness

Ep #61 - The 3-Bucket Follow-Up Framework: How to Stop Losing Patients to Silence

Thu, 04 Jun 2026 09:00:00 -0400

Most clinics pour everything into the first visit — and then go silent. The problem? Patients judge your clinic as much by what happens between appointments as what happens inside the room. And that silence? It's costing you patients every single month.

In this Thursday 5er, Jody breaks down the three-bucket follow-up framework that the fastest-growing hormone and functional medicine clinics are using to keep patients loyal, reduce no-shows, and turn satisfied patients into referral machines — all without adding a ton of extra work to your plate.

This isn't about adding random touch points. It's about building a rhythm that makes patients feel genuinely cared for, even when they're not standing in front of you.

Topics covered:

• Why year one is make-or-break for patient retention — and what your follow-up schedule should actually look like

• The one-week post-intake check-in call that prevents patients from second-guessing their treatment

• Why "call us if you have issues" is hurting your patient relationships (and what to say instead)

• Appointment reminders, portal communication, and lab updates — the operational follow-ups that build trust in your systems

• How a first-year email automation sequence keeps patients educated, engaged, and confident in your care

• The real math on retention vs. acquisition costs — and why keeping patients is your highest-ROI move

If your clinic's follow-up strategy is "we send appointment reminders," this episode is going to open your eyes.

Want the full framework, templates, and automation tools? Head to the Accelerator at accelerator.acceleratedmedicalpractices.com.

Find Beyond Hormones on Apple Podcasts, Spotify, iHeart, and YouTube.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at Jody@AcceleratedMedicalPractices.com.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Ep #60 - The One Hire That Pays for Itself: Building Revenue with a Patient Liaison

Sun, 31 May 2026 13:00:00 -0400

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You're spending money on marketing — or at least investing your time in it. So why are leads still falling through the cracks? In this final episode of the POWER Framework series, Jody reveals the one hire that has the highest ROI of anything she's seen in hormone and functional medicine clinics: a dedicated patient liaison.

This isn't a nice-to-have. This is the revenue role your practice is missing — and in this episode, Jody breaks down everything you need to know to build it right, from scratch.

Jody shares a real example from a Virginia clinic that was already doing over a million dollars a year — and what happened when the owner added this role the wrong way. She covers what this hire actually costs ($40–70K+ base), why commission matters, and how to do the math on ROI so the case essentially makes itself.

She also gets into the personality traits and professional backgrounds that predict success in this role (hint: pharma reps, timeshare salespeople, and entrepreneurs top the list) — and why putting your sweet front desk person in this role is one of the most common and costly mistakes clinic owners make.

Plus: what goals to give this person, how to do monthly reviews without making them feel like a performance trap, and why YOU have to be part of the process if you want this role to actually produce.

Topics covered:

• What a patient liaison does day to day (and why it's technically a sales role)

• The full patient journey from lead to enrolled patient — and where clinics lose people

• Why a dedicated role outperforms a split role every single time

• Real compensation structure: base salary + commission explained

• The personality profile and professional backgrounds to hire for

• How to handle objections — and why the best patient liaisons are life-changers

• Goal-setting, monthly reviews, and how to lead this person for long-term success

• The Virginia clinic cautionary tale — and what the owner said after it went wrong

This is the R in POWER — and it's the one that funds everything else.

🎙 Connect with Jody:

Email: jody@acceleratedmedicalpractices.com

Website: www.acceleratedmedicalpractices.com

The Accelerator Training Platform: accelerator.acceleratedmedicalpractices.com

📲 Follow Beyond Hormones:

Instagram: https://www.instagram.com/acceleratedmedicalpractices/

Facebook: https://www.facebook.com/acceleratedmedicalpractices

LinkedIn: https://www.linkedin.com/company/accelerated-medical-practices/

YouTube: https://www.youtube.com/@AcceleratedMedicalPractices

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep #59 - Stop Creating Content From Scratch — Here's the Marketing System Your Clinic Needs

Thu, 28 May 2026 18:00:00 -0400

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What if you only needed four ideas to market your clinic for an entire month?

Most clinic owners think marketing means constant creation — new posts, new emails, new ideas, every single day. No wonder it never gets done. In this Thursday 5er, Jody breaks down a simple, sustainable content system that starts with what you already know and turns it into weeks of consistent, authentic marketing — without adding hours to your plate.

Pulled straight from the From One Lesson to Many course inside The Accelerator, this episode gives you the core framework to teach once and show up everywhere.

In this episode, you'll learn:

Why four topics is all you need to fill an entire month of content
The three-question patient filter that ends the "I don't know what to talk about" spiral
How to use the E-A-S-Y check to pick your monthly content pillars
The simple three-part video structure that takes less than three minutes to record
How to repurpose one short video into a blog, email, social captions, and graphics — without starting from scratch
Why consistency compounds — and how a repeatable system changes everything for your patient flow

Your patients are searching for answers right now. This is how you show up for them, week after week, without burning out.

Action step from this episode: Write down ten things your patients struggle with most. That list is your content calendar.

Want to build this system out completely? The full From One Lesson to Many course is inside The Accelerator — with worksheets, ChatGPT prompt banks, and calendar templates ready to go.

👉 accelerator.acceleratedmedicalpractices.com

Connect with Jody:

https://www.instagram.com/jodyblayne

https://www.facebook.com/acceleratedmedicalpractices

https://acceleratedmedicalpractices.com/

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep #58 - You Asked, We Answered: Real Q&A on Positioning, Operations, Hiring, and Growing Your Clinic

Sun, 24 May 2026 12:00:00 -0400

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You've been sending in questions — and this time, we're answering them.

In this Special Edition episode, host Jody Layne is joined by her longtime business partner Patrick Dermody for a rapid-fire Q&A covering the questions that have been flooding in from hormone clinic owners and providers just like you. Patrick served as general manager at the clinic in Orlando that Jody has referenced throughout the show — the one that grew from 200 to over 1,000 patients — and together they bring a combined perspective that's equal parts strategic and practical.

This episode covers the full POWER framework: Positioning, Operations, Workforce, Experience, and Revenue — and the questions are real, pulled directly from listeners who are in the thick of building their businesses right now.

Topics covered:

• The biggest positioning mistake new hormone clinics make in year one

• How to find your true unique value proposition when every clinic says the same things

• Building systems and SOPs so the clinic doesn't fall apart when you step away

• Managing high call volume without defaulting to automation (and when automation goes wrong)

• How to hire for culture fit — and the multi-stage interview approach that actually works

• Keeping your team accountable to patient follow-up without micromanaging

• Tackling no-shows and last-minute cancellations with real policies, not just reminders

• Increasing patient lifetime value — and why it has nothing to do with upselling

• Realistic revenue targets for year one, two, and three

Whether you're just starting out or already running a busy clinic, this conversation will give you frameworks, real stories, and honest advice you can put to work immediately.

Learn more about Accelerated Medical Practices and The Accelerator: accelerator.acceleratedmedicalpractices.com

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep #57 - 5 Secrets to Double Your Income - Without Working Any Harder

Wed, 20 May 2026 13:00:00 -0400

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What if doubling your clinic income had nothing to do with seeing more patients — and everything to do with doing things differently?

In this Thursday 5er, Jody breaks down the five core secrets she's seen transform hormone and wellness clinics from stuck and exhausted to strategically profitable. This one's pulled straight from the 5 Secrets to Double Your Income course inside The Accelerator — and it might be the most practical 5 minutes you spend this week.

If you're working hard but your income feels stuck, this episode is for you.

Topics covered:

Why your marketing isn't converting — and the patient readiness framework that fixes it
How to speak to cold, warm, and decision-ready leads with totally different messages
The role your team culture plays in your marketing engine (yes, really)
How to build a multi-stage campaign mix that stops wasting money on the wrong leads
The exact metrics every hormone clinic should be tracking monthly
Why building alone is holding you back — and what to do instead

Want to go deeper on all five secrets? The full course lives inside The Accelerator at accelerator.acceleratedmedicalpractices.com

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep# 56 - From Hostage Negotiator to Hormone Clinic: What Megan Miller Knows About Healing That Most Providers Miss

Sun, 17 May 2026 08:00:00 -0400

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What happens when a hostage negotiator, Army veteran, and first responder becomes a hormone clinic owner? You get one of the most grounded, intentional, and genuinely effective practitioners in functional medicine — and that's exactly who Megan Miller is.

Megan is a family nurse practitioner, integrative health and hormone optimization expert, and the founder of FitLogic Functional Medicine in Buda, Texas. But her path to practice ownership is anything but conventional. Before building her clinic, Megan served in the military, worked as a first responder, and trained as a hostage negotiator — and every one of those experiences quietly shaped how she listens to patients, runs her clinic, and thinks about healing.

In this conversation, Jody and Megan dig into why optimizing hormones alone isn't always enough — and what Megan does when the labs look right but the patient still feels off. Spoiler: it almost always comes back to the nervous system.

Megan also shares how she brought ear acupuncture into her practice (including the vivid, unforgettable experience she had during training that convinced her it was real), how she built Moms Mastering Midlife — a community for women in perimenopause — without waiting until everything was perfect, and why she believes providers who take care of themselves ultimately take better care of their patients.

This is a conversation about building a practice that reflects your values, not your fears — and what it actually looks like to do that.

Topics covered in this episode:

Why nervous system regulation is the missing piece for patients who "don't respond" to hormones
What hostage negotiation taught Megan about listening, trust, and patient communication
How she incorporates ear acupuncture into standard clinical visits — without overhauling her model
The moment her husband gave her permission to just go do the thing — and what happened next
Building Moms Mastering Midlife: starting free, gathering data, and growing with intention
The mindfulness reset technique she teaches providers for between patients (you can do this in 60 seconds)
Balancing a full clinic, a group community, online courses, and a book in progress — without burning out
Why she's done building a business that reflects her fears — and what she built instead

Connect with Megan:

Instagram: @fitlogicfunctionalmedicine/

FitLogic Functional Medicine: https://fitlogicfunctionalmedicine.com/

Moms Mastering Midlife Group: Email Megan for more info - meganmillernp@gmail.com

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🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep #55 - The Event That Grew Itself: How Real Clinic Stories Reveal the Highest-ROI Strategy You're Not Using

Thu, 14 May 2026 16:00:00 -0400

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What if you planned your entire year of marketing in one afternoon — and then let other people do most of the promoting for you?

That's exactly what happened when Jody launched "Wellness Matters" at her Orlando clinic: a year-long monthly speaker series that grew exponentially because every guest speaker brought their own audience. In this Thursday 5er, she shares that story — plus a holiday party that accidentally boosted supplement sales for the rest of the year — and walks through the five-part framework behind clinic events that actually convert.

This isn't theory. It's real-world, from-the-trenches experience that Jody now teaches inside the Accelerator's Clinic Events That Convert course.

Topics covered:

• Why one focused planning sprint can fuel a full year of events

• How vendor and community partners can amplify your reach without extra ad spend

• The "passport" party format that got every attendee engaging with every table

• The unexpected ROI that shows up weeks after the event ends

• The five-part framework: format, topic, communication flow, experience, and follow-up

• Why follow-up is the real conversion engine — and exactly how to build it

Whether you're thinking about your first event or ready to build an annual strategy, this episode gives you the vision AND the framework to make it happen.

🔗 The Accelerator: accelerator.acceleratedmedicalpractices.com

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep# 54 - The "E" in POWER: How to Engineer a Patient Experience That Actually Keeps People Coming Back

Sun, 10 May 2026 13:00:00 -0400

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What's the difference between a clinic patients tolerate and one they actually talk about? It comes down to experience — and whether you're creating it intentionally or just hoping it happens on its own.

In this episode of Beyond Hormones, the Business of Wellness, host Jody continues the POWER Framework series with a deep dive into the E: Experience. This isn't a conversation about being nice to patients — it's a strategic breakdown of how to engineer a patient experience that builds retention, generates five-star reviews, and sets your clinic apart in a crowded market.

Jody breaks the experience pillar into two distinct phases: building the internal staff standards that create consistency and confidence across your team, and layering in those "wow moments" — the unexpected gestures that turn a satisfied patient into a loyal advocate.

Whether you're a solo practitioner or managing a growing team, this episode gives you a clear, actionable framework you can start building from this week.

Topics covered:

Why great people aren't enough — and why documented standards are the missing link
The franchise mindset: what McDonald's can teach your hormone clinic
How to handle upset patients in a way that protects your staff AND your culture
Phase one: what to include in your patient experience SOP
Phase two: the "wow moment" strategy — low-cost, high-impact ideas your competitors aren't doing
Why patient photos, personal notes in the EMR, and check-in calls are more powerful than you think
Patient appreciation: how to celebrate your community without making it a sales pitch
Your action plan: how to implement this in two steps, starting this month

I hope you enjoy this one! If you want help figuring out your Experience Encounters - hit me up! Email me at jody@acceleratedmedicalpractices.com

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep #53 - You're Not Selling Hormones — You're Selling Hope (A Guide for Every Patient Liaison)

Thu, 07 May 2026 14:00:00 -0400

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The person calling your clinic isn't just curious about hormone therapy. They're tired. They've Googled everything. They've been told by their doctor or their family that maybe this isn't necessary. And now they're on the phone with you — and how that conversation goes will determine whether they become a patient or just another unanswered voicemail.

This is Part 2 of Jody's Thursday 5er Sales Series — and this episode is built for Patient Liaisons. Whether you're brand new to the role or you've been doing it for years and want to level up, this is the training resource your clinic didn't know it needed.

Jody walks through the full patient sales journey — from the emotional state of a new lead, to the first phone call, to supporting the consultation, to handling hesitation, to keeping a pipeline organized and working. It's warm, it's practical, and it's packed with real language you can actually use.

Topics covered:

What this role really is — and what it isn't (hint: it's not front desk work)
Understanding the emotional journey your patient is on before they ever pick up the phone
First contact best practices: phone calls, texts, emails, and follow-up rhythm
How to support the consultation before, during, and after
Objection handling — real rebuttals for price, timing, trust, and competitor concerns
How to work your pipeline so no lead falls through the cracks
Mindset, KPIs, and how to grow in this role long-term

This is Part 2 of 2. Go back and listen to Part 1 — From Consult to Conversion — which is designed for clinic owners building the structure around this role.

Both episodes pull from Jody's Sales Course inside The Accelerator at https://accelerator.acceleratedmedicalpractices.com/

Connect with Jody:

Website: https://acceleratedmedicalpractices.com/

Instagram: https://www.instagram.com/acceleratedmedicalpractices

The Accelerator: https://accelerator.acceleratedmedicalpractices.com/

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep #52 - He Built the Engine Behind AMP — And He Happens to Be My Husband

Sun, 03 May 2026 17:00:00 -0400

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What happens when the person who built the systems behind your clinic is also the person you go home to every night?

In this episode, Jody sits down with someone she's never officially had on the show — her husband, business partner, and co-founder of Accelerated Medical Practices, Jamie Layne. Jamie is a serial entrepreneur with a background in software, technology consulting, and digital marketing. He's the analytical mind that helps AMP's clinic owners build scalable, sustainable businesses — and he brings a perspective on the hormone and longevity space that most clinicians have never heard before.

Jamie and Jody get refreshingly candid about their shared entrepreneurial history — including a startup that failed, the lessons they carried forward, and what it really looks like to build a business alongside your spouse. They also dig into the business challenges that hormone clinic owners consistently underestimate, and why so many cash-pay practices struggle to convert interested prospects into loyal patients.

Topics covered in this episode:

• What the failure of their first startup (Expect Referrals) taught them about business models, funding, and staying in your lane

• The biggest mistake clinic owners make when it comes to digital marketing and patient conversion

• Why your UVP (unique value proposition) can't start with "I listen to my patients" — and what to do instead

• The follow-up gap: how clinics are losing revenue by not nurturing leads over time

• What predictable profit actually looks like in a cash-pay practice

• How AI is already changing how patients research and choose their providers

• The right way to use AI in your clinic — and the one thing Jamie says clinicians should never outsource to it

• Practical advice for anyone thinking about going into business with their spouse

Connect with Jamie and the AMP team:

https://acceleratedmedicalpractices.com/

https://www.instagram.com/acceleratedmedicalpractices

info@acceleratedmedicalpractices.com

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep#50 - Your Clinic Is Losing Money Because Nobody Owns the Sale

Thu, 30 Apr 2026 16:00:00 -0400

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What happens when a new patient finishes their consultation, walks to the front desk for pricing — and the front desk is juggling three other things, the lobby has zero privacy, and nobody has been trained to have this conversation? That patient walks out the door. And you may never see them again.

This is Part 1 of a two-part Thursday 5er Sales Series — and it's one of the most important business topics Jody has ever covered on this show. If you're a hormone clinic owner or provider, this episode is your blueprint for building a sales process that actually works.

Jody draws on her experience running clinics and working with hormone practices across the U.S. and beyond to break down why no one owning the sales function is one of the biggest revenue leaks in cash-pay practices — and exactly how to fix it.

Topics covered:

• Why hormone therapy requires dedicated sales support — and what happens when no one owns it

• The "Patient Liaison" role: what it is, what it isn't, and why it protects the patient-provider relationship

• The ideal traits to look for (and the common hiring mistakes to avoid)

• Where to find great candidates and what to look for in their resumes

• How to onboard your new hire so they hit the ground running

• Compensation structures, KPIs, and how to build a coaching culture that retains great people

• How to keep your sales system strong as the clinic grows

This is Part 1 of 2. Next Thursday, Jody drops Part 2 — From Lead to Loyalty — designed specifically for the Patient Liaison themselves. Once you hire your person, that episode is their training resource.

Both episodes are pulled from Jody's Sales Course inside The Accelerator at https://accelerator.acceleratedmedicalpractices.com/

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep# 50: Workforce: The People Who Make (or Break) Your Clinic

Sat, 25 Apr 2026 17:00:00 -0400

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You can have the best systems, the sharpest positioning, and a beautiful clinic — and still struggle, if the people inside it aren't the right fit.

That's what this episode is about.

This week on Beyond Hormones: The Business of Wellness, we're diving into the third pillar of the POWER framework: Workforce. And if you ask me which pillar matters most, this is it every single time.

I learned early in my career that the most important asset in any business isn't the product, the marketing, or even the service. It's the people. When you have the right team around you, there's no obstacle you can't overcome. When you don't, even a thriving practice can start to feel like a grind.

In this episode, I'm sharing the three workforce strategies I've used in every business I've helped grow — including the hormone clinic in Orlando that hit $4.2 million in revenue. These aren't theories. They're practices I've done, in the real world, with real teams.

Topics covered:

• Why hiring on values — not just skills — changes everything about your culture

• How to use core values in interviews, performance reviews, and even difficult conversations about letting someone go

• What it actually means to treat your staff the way you want to be treated (and why the best people will leave if you don't)

• The quarterly meeting strategy that sounds expensive but pays for itself in retention and team performance

• A simple first step you can take this week to start building a more intentional culture

If you've ever had a team member who just got it — who worked like you, cared like you, showed up like you — you already know what's possible. This episode is about building a whole team like that.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

EP# 49: Why Your Meetings Are Wasting Everyone's Time (And What to Do About It)

Thu, 23 Apr 2026 11:00:00 -0400

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Be honest — when's the last time you walked out of a meeting feeling totally clear, energized, and ready to execute? If you're struggling to remember, this one's for you.

In this Thursday 5er, I'm breaking down why so many clinic meetings fall flat — and it's not because your team doesn't care or you're too busy. It's because most of us in healthcare were never taught how to actually run a meeting. We see fewer of them than other industries, which means less practice, and more meetings that leave everyone confused, frustrated, or just quietly checking out.

The truth is, bad meetings aren't just annoying. They have a real ripple effect in your clinic — confusion leads to mistakes, frustration turns into resentment, and disengaged team members eventually become former team members.

But here's the good news: this is fixable. And in just five minutes, I'll walk you through the five patterns that make meetings go sideways so you can start spotting them — and stopping them — in your own practice.

In this episode:

• Why calling a meeting just to share information is usually a mistake

• The real cost of inviting people who don't need to be there

• What happens when there's no structure, no agenda, and no follow-through

• How bad meetings quietly erode your team culture over time

• The simple shift that turns meetings from time-wasters into momentum-builders

Want to go deeper? The full meeting framework — including how to structure different types of clinic meetings and how often to hold them — is waiting for you inside The Accelerator at accelerator.acceleratedmedicalpractices.com.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep #48 - The Algorithm That Finds Your Perfect Patient — And Handles Everything Else

Mon, 20 Apr 2026 06:00:00 -0400

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What if you never had to market your practice again — because the right patients were already finding you?

That's the vision behind Saha Collective, a wellness matchmaking platform built by Alenka Kyslik. After spending years and trying over 50 different treatments trying to heal her own chronic health struggles, Alenka combined her 15 years of software and product expertise to build something the wellness industry has never had: a smart, human-centered platform that matches patients with providers based on symptoms, healing stage, lived experience, and personal preferences — not just a Google search.

In this episode, Jody and Alenka get into the nuts and bolts of how Saha works, what the patient journey looks like, and why practitioners in the hormone and functional medicine space are perfectly positioned to benefit from this kind of intelligent matching.

They also get real about what it takes to build something from scratch — bootstrapping, the fear of going solo, finding community as an entrepreneur, and why Alenka is already planning to build an EHR into the platform.

Plus: Saha is free to join for providers, handles your SEO, builds your profile in plain patient language, automates appointment reminders, and even runs retargeting ads on your behalf. And 2% of every platform fee goes into a fund to help patients who can't afford care access services anyway.

This is the infrastructure the wellness world has been waiting for.

🔗 Find Alenka & Saha Collective:

Website: sahacollective.com

Instagram: @saha.collective

LinkedIn: Saha

Email: info@sahacollective.com

Topics covered:

• How Saha's matchmaking algorithm works

• The patient onboarding journey (it takes 2 minutes)

• Why practitioner-patient fit matters for outcomes

• How Saha handles your marketing, SEO, and booking

• Building a tech startup as a first-time entrepreneur

• The access fund helping patients who can't afford care

• What's coming next (hint: built-in EHR)

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep #47 - The Culture Engine: 5 Systems That Keep Your Team Winning

Thu, 16 Apr 2026 06:00:00 -0400

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Your culture is your operating system — and most clinic owners never build it intentionally.

In Episode 47 of the Thursday 5er, we break down five practical systems pulled directly from The Accelerator that help hormone and wellness clinic owners build teams that stay engaged, take ownership, and show up for your patients.

We cover the weekly huddle format that creates accountability without micromanaging, the quarterly co-create meeting that turns staff into project leaders, a simple 30-minute review structure that actually develops your people, how to invest in your team without fear, and why fun belongs on your calendar.

Short, practical, and immediately actionable — this is your Thursday 5er. Part of The Clinic Accelerator Series. Learn more at accelerator.acceleratedmedicalpractices.com

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep #46 - Operations: The Systems That Keep Your Clinic from Becoming Chaos

Sun, 12 Apr 2026 14:00:00 -0400

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In Episode 3 of the POWER series, Jody Layne tackles the operational pillar that makes or breaks a growing hormone and wellness clinic — and it's not the software you're using.

Most clinics have the tools. What they're missing is documentation.

In this episode, Jody walks through why clinics fall into chaos as they scale, the one simple habit that prevents it, and a real-world system she used in her Orlando clinic to manage process improvements without creating confusion.

You'll learn:

• Why undocumented processes are the hidden source of staff errors and patient inconsistency

• How to start building SOPs — even if you only have 30 minutes this week

• The "Issues List" method (from the book Traction) that keeps your team aligned and your changes intentional

• Why chasing better tools before doing the foundational work is a trap

Operations done right create three things in your clinic: predictability, accountability, and freedom.

Next POWER episode: Workforce — how to build a team that drives growth instead of causing stress.

Subscribe so you don't miss it.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep #45 - The 4x4 Growth Formula: Why Quarterly Meetings Are Your Clinic's Secret Weapon

Thu, 09 Apr 2026 13:00:00 -0400

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Most hormone and wellness clinic owners are incredibly busy seeing patients and running their practices — but many are still guessing when it comes to building a team that actually drives growth.

In this episode of Beyond Hormones: The Business of Wellness, Jody Layne shares the 4x4 Growth Formula — the strategy of hosting four intentional, full-day team meetings per year — and how this one practice can transform your clinic's culture, communication, and profitability.

You'll learn:

Why most clinics are living in their blind spots — and how quarterly meetings fix that
The real ROI of investing in your team culture (the numbers might surprise you)
What a quarterly meeting actually looks like and what makes it powerful
How one hormone clinic used this framework to scale to $4 million in revenue

This episode is part of The Accelerator Clinic Series, where we share short, practical strategies pulled from the courses inside The Accelerator, our training platform built specifically for hormone and wellness clinic owners.

If you'd like to go deeper on this topic, you can find the full course "The 4x4 Growth Formula" inside The Accelerator.

Create your free account here: accelerator.acceleratedmedicalpractices.com

Inside The Accelerator you'll find:

Free trainings for hormone and wellness clinic owners
Individual courses you can purchase as needed
Or the Power Pass for $99/month, which gives you access to the entire training library

And if you know another hormone or wellness practitioner who could benefit from this conversation, please share this episode with them. The hormone industry is a community, and we all grow stronger when we learn from each other.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep #44 - What Your Patients Aren't Telling You: The Stress-Hormone Connection Your Lab Work Can't Catch

Sun, 05 Apr 2026 06:00:00 -0400

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What happens when your patients are doing everything right hormonally — but still not feeling better? The answer might be hiding in plain sight, and it has nothing to do with their labs.

In this episode, Jody sits down with Lexi Reed, PhD, founder of Mind Art Wellness and creative wellness coach to high-achieving women in STEM and corporate environments. Lexi built her business after her own burnout during the pandemic — and what she discovered is directly relevant to every hormone and functional medicine provider listening.

You'll learn:

Why your patients are downplaying their symptoms — and how to draw out the full picture
The surprising physical ways chronic stress shows up differently in different women
Why no amount of progesterone will fix sleep if cortisol is running the show
A powerful "bridge activity" you can introduce to help patients visualize (and remove) the barriers between where they are and where they want to be
Questions you can ask in your next patient consult to uncover what's really going on beneath the surface
How creative practices like doodling and visual journaling calm the nervous system in ways that talk therapy can't always reach

Plus — Lexi shares what she's learned about building an authentic brand as a service provider, why "beige marketing" is killing visibility, and the one business mistake she made at launch that perfectly mirrors what she teaches her clients NOT to do.

If you've ever wondered what's keeping your most compliant patients stuck, this episode will give you new eyes.

🔗 Find Lexi at mindartWellness.com 📩 Connect with her directly through the contact form on her site

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep #43 - From Values to Victory: How Core Values Can Double Your Clinic Profit

Thu, 02 Apr 2026 15:00:00 -0400

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Most hormone and wellness clinic owners are working incredibly hard — but many are unknowingly losing tens of thousands of dollars every time a team member walks out the door.

In this episode of Beyond Hormones: The Business of Wellness, Jody Layne breaks down how Core Values — when done right — become one of your most powerful profit tools. She shares a real story from her own Orlando clinic that shows exactly how a strong culture protects everything you've built.

You'll learn:

Why generic values like "integrity" don't work — and what to do instead
How turnover is silently costing your clinic $75K–$100K per employee lost
The 3D Hiring Formula that helps you bring in culture-aligned team members
Why a strong culture doesn't just keep the right people in — it filters the wrong people out

This episode is part of The Accelerator Clinic Series — short, practical strategies pulled from the courses inside The Accelerator, our training platform for hormone and wellness clinic owners.

🎧 Go deeper with the full course "From Values to Victory" inside The Accelerator. 👉 Create your free account: accelerator.acceleratedmedicalpractices.com

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep #42 - Positioning That Pays: How to Stop Competing on Price in Your Hormone Clinic

Sun, 29 Mar 2026 15:00:00 -0400

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If your clinic feels busy… but the numbers don’t reflect it… this episode is for you.

In this second episode of the POWER Framework series, we’re diving into the first—and most misunderstood—pillar of building a profitable, sustainable hormone clinic: Positioning.

Most clinic owners think positioning is about branding—your logo, your website, your social media. But the truth is, positioning goes much deeper. It’s what determines whether patients choose you… or compare you on price.

Inside this episode, I break down the three core elements of strong positioning and how they directly impact your revenue, your team, and your long-term growth:

How your core values can reduce turnover and build a stronger team culture
What actually makes your clinic different (hint: it’s not what most people say)
Why pricing is one of the most overlooked—and most important—parts of your business

I also share a real example of a clinic that was growing… but still struggling financially—and how simple shifts in positioning could have completely changed their trajectory.

If you want more predictable growth, more aligned patients, and a business that actually supports you… this is where it starts.

🎯 Takeaway Challenge:
Pull up your pricing and ask yourself:
Do you actually know your profit margin on every service you offer?

If not… this episode will show you why that matters more than you think.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep #41 - The Pricing Mistake That’s Quietly Killing Your Clinic

Thu, 26 Mar 2026 06:00:00 -0400

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Most clinic owners don’t have a patient problem… they have a pricing problem.

In this episode of the Clinic Accelerator Series, Jody breaks down one of the most overlooked—and most dangerous—mistakes hormone clinic owners make when building their business.

If you’ve ever felt like:

You’re busy but not making the money you expected
More patients didn’t actually solve your revenue problem
Pricing feels like a guessing game

This episode is for you.

Jody walks through the real reason clinics struggle financially—even when everything looks like it’s working—and shares the exact framework for building pricing that actually supports your business.

You’ll learn:

Why copying competitor pricing is costing you more than you think
The difference between being busy and being profitable
The real story behind a clinic that doubled patients… but not profit
The 5-part pricing framework every clinic owner needs to understand
How to stop discounting and start leading with confidence
Why pricing is not “set it and forget it” (and what to do instead)

This isn’t about charging more—it’s about building a business that works.

If you want predictable growth, it starts here.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep #40 - Why High-Income Providers Still Feel Trapped (And How to Build Real Financial Freedom) with Dr. Christopher Loo

Sun, 22 Mar 2026 14:00:00 -0400

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If you’re a high-income provider but still feel stuck… this episode is for you.

In this conversation, Jody Layne sits down with Dr. Christopher Loo—physician, investor, and host of the Financial Freedom Podcast—to unpack why so many successful professionals still feel trapped in their careers… and what it actually takes to create true financial freedom.

From student debt and lifestyle inflation to lack of time freedom and limited options, Dr. Loo breaks down the real reasons physicians and providers struggle to feel in control of their income—and their lives.

But more importantly, he shares practical strategies to change that trajectory… even if you’re already in your 30s, 40s, or beyond.

In this episode, you’ll learn:

The difference between financial independence and financial freedom
Why high earners often feel the most trapped
The biggest financial mistakes providers make early in their careers
How to start building wealth—even if you feel “behind”
Why multiple income streams are no longer optional
How to turn a podcast or personal brand into a revenue stream
And what it really means to become “work optional”

If you’ve ever wondered if there’s more available to you than just working harder… this conversation will shift your perspective.

🔗 Connect with Dr. Christopher Loo:
https://drchrisloomdphd.com

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep# 39 - Goals Don’t Grow Clinics—Action Plans Do

Thu, 19 Mar 2026 11:00:00 -0400

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Most hormone clinic owners don’t struggle with setting goals… they struggle with actually achieving them.

You know what you want:
More patients.
More revenue.
A smoother-running clinic.

But without a clear plan, those goals stay stuck as ideas—and over time, that leads to frustration, wasted resources, and stalled growth.

In this episode of the Clinic Accelerator Series, Jody breaks down why goals alone aren’t enough and walks you through a simple, practical framework to turn your goals into an actionable plan your clinic can actually execute.

You’ll learn:

Why even “good” goals fail without structure
How lack of direction quietly impacts your team, time, and revenue
The 3-step framework to turn your goals into a clear action plan
How to prioritize what actually matters (and stop spinning your wheels)
The key to staying accountable—even when things get busy

If you’re tired of setting goals that don’t get completed, this episode will give you the clarity and structure to finally follow through.

This episode is actually pulled from a full course we created called Goals into Action: The Proven Path to Growth for Your Hormone Clinic which lives inside our training platform for clinic owners called The Accelerator.

Inside that course, we walk through exactly how to Diagnose why goals often fail and how to shift that pattern for good, Uncover the hidden costs of inaction in your practice, Build a clear, prioritized action plan tied directly to your growth goals and Create momentum and accountability—even when life gets busy. And the best part is that its one of our FREE courses.

If you’d like to check it out, you can create a free account at accelerator.acceleratedmedicalpractices.com.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep# 38 - Why Some Wellness Clinics Thrive (And Others Struggle): The POWER Framework

Sun, 15 Mar 2026 17:00:00 -0400

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There’s no shortage of advice online about how to grow a wellness clinic.

From marketing hacks to promises of million-dollar practices working three days a week, the noise can be overwhelming — especially for providers who were never taught business in medical school.

In this episode of Beyond Hormones: The Business of Wellness, Jody Layne introduces the POWER Framework, the system developed after helping grow a hormone clinic in Orlando to over $4 million in revenue and later implementing the same approach in clinics across the country.

The POWER framework breaks clinic growth into five essential pillars:

• Positioning – how you position yourself as a business
• Operations – the systems that keep your clinic running smoothly
• Workforce – building a team that supports growth
• Experience – designing a patient journey that creates loyalty
• Revenue – the marketing and sales systems that drive predictable growth

But the real insight isn’t just the five pillars — it’s the order.

In this episode, you’ll learn why most clinics start in the wrong place, how the POWER framework was developed, and why building your clinic from the inside out can dramatically reduce stress while increasing growth.

This episode kicks off a six-part series where each pillar will be explored in depth.

If you run a hormone clinic, functional medicine practice, longevity clinic, or any cash-pay wellness practice, this series will give you a clear roadmap for building a thriving business while staying focused on what matters most: helping patients live healthier lives.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep# 37 - The 6 Numbers Every Hormone Clinic Owner Should Know

Wed, 11 Mar 2026 16:00:00 -0400

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Most hormone clinic owners are working incredibly hard… but they’re still guessing when it comes to growth.

In this episode of Beyond Hormones: The Business of Wellness, Jody shares the six numbers every hormone and wellness clinic owner should be tracking if they want to grow with clarity instead of chaos.

These simple metrics can reveal where revenue is leaking, where marketing is working, and where patient experience may be breaking down.

If you’ve ever felt like you’re busy all day but still unsure what’s actually moving your clinic forward, this episode will help you start leading your business with data instead of gut instinct.

You’ll learn:

• The six key metrics that drive clinic growth and profitability
• Why many clinics struggle because they’re flying blind financially
• How tracking a few numbers each month can eliminate guesswork
• The simple monthly review process that helps clinic owners make smarter decisions

This episode is part of The Accelerator Clinic Series, where we share practical strategies pulled from the training platform built specifically for hormone and wellness clinic owners.

If you’d like to go deeper, you can access the full course “Profit on Purpose: How to Use Data to Grow Smarter” inside The Accelerator.

Create your free account here:
https://accelerator.acceleratedmedicalpractices.com

Inside The Accelerator you’ll find free trainings, individual courses you can purchase, or you can unlock everything with the Power Pass for $99/month.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep #36 - Beyond the Scale: Dr. A on Weight Loss, Wellness, and Business Growth

Mon, 09 Mar 2026 11:00:00 -0400

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In this episode of Beyond Hormones: The Business of Wellness, Jody sits down with Dr. A, founder of Weight Success Centers in Tampa, Florida, to talk about his journey from board-certified surgeon to wellness entrepreneur.

With more than two decades in medicine, Dr. A shares how his own personal health struggles led him to rethink the traditional weight loss model and build a more complete approach to patient care. What started in surgery evolved into a multi-location wellness practice focused on medically supervised weight loss, hormone optimization, peptides, aesthetics, and long-term patient success.

This conversation goes far beyond medicine. Dr. A opens up about what pushed him to leave the hospital system, why autonomy mattered so much, what he learned the hard way about marketing, and how physicians can build a stronger brand in a crowded marketplace.

If you are a clinic owner, provider, or wellness entrepreneur trying to grow your practice while delivering real patient results, this episode is full of insight.

In this episode, we discuss:

Why Dr. A left traditional surgery to build a wellness brand
The behavioral and emotional side of weight loss that many clinics miss
How hormones, peptides, and muscle preservation fit into long-term success
What makes a clinic stand out in today’s crowded GLP-1 market
Common marketing mistakes clinic owners make
Why building a personal brand matters more than ever
Advice for providers who want to grow a practice of their own

I hope you enjoy the show!

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep# 35 - Why Providers Struggle as CEOs — And What to Do Instead

Sat, 28 Feb 2026 18:00:00 -0500

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Most providers are clinically brilliant.

But running a business? That’s a completely different skill set.

In this episode, I sit down with business strategist and marketer Dan Kuschell from Breakthrough 3X to unpack the identity shift that every clinic owner eventually faces: moving from provider to true CEO.

Dan works with high-performing entrepreneurs across industries — including medical and wellness practices — helping them simplify, focus, and scale without chaos.

We talk about:

Why providers struggle when they become business owners
The danger of trying to do every role in your clinic
Dan’s personal burnout story — and the wake-up call that changed his leadership
Why “work-life balance” doesn’t work… but seasons do
How to stop chasing perfection and start executing

If you own a hormone, functional medicine, or cash-pay clinic and feel like you’re constantly juggling too much — this conversation will challenge you in all the right ways.

Want details on Dan’s One Day Workshop (Orlando)?
Email: help@breakthrough3x.com

Learn more about Breakthrough3x: https://breakthrough3x.com/

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep #34 - 5 Marketing Shifts Hormone & Wellness Clinics Must Make in 2026

Thu, 26 Feb 2026 18:00:00 -0500

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Marketing isn’t just “a little harder” right now.

It’s fundamentally different.

Leads cost more. Patients take longer to decide. And what used to work doesn’t work the same anymore.

In this episode, Jody breaks down the 5 critical marketing shifts hormone and wellness clinics must make in 2026 if they want predictable growth — without burning money on ads, exhausting their team, or blaming “bad leads.”

You’ll learn:

Why lowering the barrier to trust is essential in cash-pay healthcare
Why we’re living in a trust-deficit era — and how that impacts patient decisions
What research says about the 20–30 touchpoints required before someone makes a purchase (based on analysis from EmailToolTester)
Why “scrappy” teaching builds more trust than polished marketing
The difference between selling information and selling transformation
Why your personal brand is no longer optional

Referenced research:
How many touchpoints before a sale?
https://www.emailtooltester.com/en/blog/how-many-touchpoints-before-a-sale/

If marketing has felt frustrating or inconsistent lately, this episode will give you clarity — and direction.

And if you want to go deeper…

👉 Register for the free training:
Why Leads Don’t Convert — And What Successful Wellness Clinics Do Instead
https://solutions.acceleratedmedicalpractices.com/why-leads-don-t-convert-webinar-sign-up.html

In the training, you’ll discover:

Why most leads are not ready to book right away
How wellness patients actually make decisions
What should happen immediately after someone fills out a form
How automation and human follow-up work together
The most common gaps that cause leads to stall or disappear
What a complete, patient-centered follow-up system looks like

If you want calmer growth, more predictable consults, and fewer ghosted leads — don’t miss it.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep #33 - The “Fitness Doctor” Blueprint: Referrals, Real Content, and Results That Change Families

Sun, 22 Feb 2026 18:00:00 -0500

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Dr. Eric Fete (aka “Dr. Eric”) is a board-certified physician who left the ER world to build a preventive, hormone, and longevity practice — now primarily via telemedicine across 20+ states.

In this conversation, we unpack what it actually takes to stand out in a crowded hormone clinic market without going cookie-cutter. Dr. Fete shares how he built PrimeX through personalization, education, and referrals, why he calls his approach “muscle medicine,” and how he navigated the peptide landscape after FDA changes.

And don’t miss the patient story that reminds you why this work matters — because when patients feel better, families feel it too.

In this episode:

From emergency medicine to prevention (and how to transition safely)
How to differentiate when “everyone offers hormones”
The power of being truly personalized (and actually listening)
Peptides after FDA changes: what’s real, what’s risky
Marketing that works: referrals, content, newsletters, and collaborations
Building a lifestyle-friendly practice model in telemedicine

📌 Connect with Dr. Eric Fete:

Website: drericprimex.com
YouTube: Dr. Eric Primex
Instagram: Dr. Eric Fete

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep #32 - This 5-Minute Strategy Can Add $10,000 to Your Hormone Clinic This Month

Sun, 22 Feb 2026 18:00:00 -0500

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What if your hormone clinic could add $10,000 this month… without hiring more staff, increasing your ad budget, or working longer hours?

In this 5-minute episode, I break down the five biggest shifts that separate overwhelmed clinics from predictably profitable ones.

After working inside hormone clinics and consulting with hundreds more, I’ve seen it over and over again — growth doesn’t come from more hustle. It comes from smarter systems.

In this episode, you’ll learn:

Why not every lead is ready to book (and how understanding Patient Readiness Stages changes everything)
How to match your marketing message to your patient’s mindset
The follow-up system most clinics are missing
The simple weekly metrics you must track
Why trying to grow alone slows everything down

If you’re tired of chasing leads and wondering why they don’t convert, this episode will help you shift from reactive to strategic — and build a clinic that grows without burning you out.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep# 31 - From Weight Loss to Hormones: Building a Lean, Profitable Membership Clinic

Sat, 14 Feb 2026 17:00:00 -0500

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Hormone clinics don’t grow on “more ads.” They grow on trust, education, and a patient experience that creates referrals.

In this episode of Beyond Hormones: The Business of Wellness, I’m joined by Annika Carter, NP, founder of an integrative wellness practice in Roseville, California. Annika started in weight loss, then added hormone replacement therapy (HRT) and built a membership model for men and women—all while keeping her team lean and high-performing.

We talk about what’s working right now for hormone and wellness practices:

Why patients “regain the same 10–15 pounds” (and how hormones change the outcome)
The marketing strategy Annika didn’t expect to work… but did
How to convert education events into booked lab work + consults (without feeling salesy)
Hiring: how she learned to be slow to hire and quick to fire
Why clinics should focus and go deep before adding more services
Patient expectations today
A candid moment on creatine + kidney function and what providers should watch for

If you’re building (or rebuilding) a cash-pay hormone or wellness clinic, this one will give you practical ideas you can implement immediately.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep#30 - Never Take a Patient Relationship for Granted

Thu, 12 Feb 2026 06:00:00 -0500

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When hormone clinic owners talk about growth, the conversation almost always starts with one question:
“How many new patients do we need?”

And while that math matters, it’s only half the story.

In this quick 5er episode, Jody Lane flips the growth conversation on its head with a simple but powerful idea: never stop dating your patients.

Because here’s the truth most clinics overlook — it costs 5 to 25 times more to acquire a new patient than it does to retain an existing one. And unlike many industries, hormone clinics have a massive advantage: patients can stay with you for years… even decades.

In this episode, you’ll learn:

Why patient retention is one of the most overlooked profit drivers in hormone clinics
How a single long-term patient can represent nearly $9,000 (or more) in lifetime revenue
Three simple, high-impact ways to make your patients feel seen, valued, and loyal — without expensive marketing campaigns

From celebrating birthdays to personalizing visits and keeping patients excited about their long-term health, this episode will challenge you to rethink how you show up for the people who already trust you.

Because when patients feel appreciated, heard, and cared for, it becomes nearly impossible for another clinic — even one offering discounts — to pull them away.

If you want to protect your revenue, strengthen loyalty, and grow your clinic from the inside out, this episode is a must-listen.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep #29 - Why Marketing is So Damn Hard

Mon, 09 Feb 2026 09:00:00 -0500

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Ever feel like your clinic’s growth is a total mystery? You’re running ads, the leads are coming in, but the schedule still feels inconsistent. You’ve likely blamed the platforms, the ad spend, or even the "quality" of the leads themselves. But after 30 years in marketing—and time spent inside the four walls of a hormone clinic—I’ve realized the problem usually isn't the leads. It’s a structural gap most owners don't even know is there.

In today’s episode, I’m pulling back the curtain on why hormone marketing is fundamentally different from any other industry. We’re moving past the "hacks" and "tactics" to look at the clinical mismatch that is costing you thousands in lost revenue. If you’ve ever felt like you’re shouting into a void—or if you’re tired of the "roller coaster" months—this episode is for you.

In this episode, we explore:

The "One-Click" Fallacy: Why the way most clinics sell is actually scaring away their best potential patients.
The Three Types of Leads: Are you ignoring 95% of your database? We break down the three archetypes currently sitting in your ecosystem and why your "Book Now" button only works for one of them.
Protocol vs. Clinician: A new way to think about automation that actually makes your patient experience more human, not less.
The 48-Hour Diagnostic: A simple test you can perform this week to see exactly where your "hidden leaks" are located.

The Bottom Line: Stop pouring water into a leaky bucket. Tune in to learn how to build a marketing "bridge" that turns curious leads into committed patients.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep #28 - Avoid these Mistakes When Hiring a Marketing Agency

Thu, 05 Feb 2026 06:00:00 -0500

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Don’t Let This Happen to You

A prominent physician. A world-class weight loss system. Hundreds of lives changed.

And yet… he said something that stopped me cold:
“You are my last hope.”

In this quick 5-minute episode, I share a story I hear far too often from brilliant providers who trusted the wrong marketing partners—and paid the price in lost money, lost time, and shaken confidence.

I break down three proven actions every clinic owner must take to protect their business, their mission, and their sanity when working with marketing agencies, including:

Why “more leads” is the wrong goal
The non-negotiable questions you must ask before hiring anyone
How monthly accountability meetings actually drive results
And the contract mistake that can trap clinics for years

Marketing success isn’t magic. It’s strategy, transparency, and accountability.

If you’re investing in marketing—or thinking about it—this is a conversation you can’t afford to skip.

🎧 Listen now and make sure this story doesn’t become yours.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep #27 - Making Mental Wellness Measurable: A New Frontier in Longevity Care with Mike Dannheim from Sensie

Sun, 01 Feb 2026 17:00:00 -0500

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You can be clinically excellent — and still miss one of the biggest drivers of long-term health outcomes: unresolved stress.

In this episode of Beyond Hormones: The Business of Wellness, host Jody Layne sits down with Mike Dannheim, founder of Sensie, to explore how mental and emotional wellbeing can finally become measurable — and why that matters deeply for hormone, longevity, and functional medicine practices.

Mike brings a rare perspective, blending:
• Executive coaching and trauma-informed healing work
• High-growth tech experience (including early work with Groupon)
• A personal recovery journey that reshaped how he understands stress and resilience

In this conversation, you’ll learn:
• Why stress is not something to “manage,” but something to integrate
• How unresolved stress silently turns into illness and burnout
• What psychological resilience reveals about nervous system health
• How clinics can support patients between visits using modern tools
• Why proactive mental wellness belongs alongside hormones, labs, and peptides

This episode is especially valuable for clinic owners who want to:
• Differentiate their practice
• Improve patient outcomes
• Reduce burnout — for patients and providers
• Build a truly integrated longevity model

🎧 Listen in to discover what’s possible when mental wellbeing becomes part of the clinical conversation.

Want to learn more about Sensie and connect with Mike:

🔗 Sensie Website - Learn about the App

🎙️ Meet Mike: Connect on LinkedIn

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep #26 - Why Membership Pricing Is the Smartest Move for Your Hormone Clinic

Thu, 22 Jan 2026 08:00:00 -0500

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If you run a cash-pay hormone or functional medicine clinic, chances are you’ve heard the debate: Should you offer membership pricing—or not?

In this short but powerful episode, Jody Layne breaks down why membership plans are one of the smartest ways to structure your services, both for your patients and your business. You’ll learn how memberships create a better patient experience, improve outcomes, and bring predictability and stability to your clinic’s revenue.

But there’s a catch.

Jody also reveals the number one mistake clinics make with membership plans—and how pricing them incorrectly can quietly sabotage your profitability, even when everything else looks good on the surface.

In this episode, you’ll learn:

What a membership plan really is (and what it’s not)
Why patients love predictable, all-inclusive pricing
How memberships reduce burnout and stabilize cash flow
The critical pricing steps you must take before launching or revising a plan
Why underpricing is one of the most dangerous mistakes a cash-pay clinic can make

If you already offer memberships—or you’re thinking about it—this episode will help you do it profitably, sustainably, and with intention.

👉 Have thoughts on membership pricing? Drop a comment and join the conversation.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep #25 - What Patients Are Really Thinking — and Why Writing a Book Builds Instant Trust for Your Clinic

Sun, 18 Jan 2026 16:00:00 -0500

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What if one of the best ways to grow your clinic wasn’t more marketing — but more credibility?

In this episode, Jody Lane is joined by Daria Anne DiGiovanni, author of My Escape from the Sick Care System and owner of True Voice Writing Services.

Daria shares her journey as a patient navigating the sick-care system — and what patients are truly thinking but rarely say out loud. She also pulls back the curtain on how writing a book can help providers build trust, authority, and long-term patient demand.

This conversation blends patient insight with practical business strategy and is especially relevant for hormone and functional medicine providers looking to stand out in an increasingly crowded space.

📘 Learn more about Daria’s work:
https://truevoicewritingservices.com

And buy her book here on Amazon- My Escape from the Sick Care System

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

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Ep #24 - Listening vs. Hearing: The Most Underrated Skill in Your Hormone Clinic

Thu, 15 Jan 2026 06:00:00 -0500

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You can be clinically brilliant and still lose patients if you miss this one skill.

In this 5-minute episode of Beyond Hormones: The Business of Wellness, Jody breaks down the critical difference between hearing your patients and truly listening to them—and why that distinction impacts retention, trust, compliance, and long-term profitability in hormone and functional medicine clinics.

Patients don’t always tell you the full story. They’ve been dismissed before. They minimize symptoms. They don’t always have the language for what they’re experiencing. And when clinics move too fast, those details get overlooked.

In this episode, you’ll learn:

Why listening is a leadership skill, not a “soft” one
How deeper listening transforms patient experience and business outcomes
Three simple ways to improve listening in your clinic immediately
Why clinics that listen better retain more patients and grow faster

If you want patients who stay, refer, and trust your care, this episode is a must-listen.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep #23 - Why the Best Hormone Clinics Don’t Feel Like Clinics at All

Sat, 10 Jan 2026 17:00:00 -0500

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What happens when a husband-and-wife team combines decades of medical experience with a shared mission to help people truly age well?

In this episode, I’m joined by Dr. Mark and Tandi Hechler, owners of Revelation Health and Well‑Being, to talk about what it really takes to build a hormone and wellness clinic that stands out in today’s crowded space.

We discuss:
• Why entrepreneurship isn’t for every provider — and how to know if it is for you
• What patients actually notice (and value) about their experience
• The power of long-form education in building trust and authority
• Lessons learned from early missteps — and pivots that paid off
• How focusing on the whole patient creates better outcomes and stronger referrals

This is an honest, grounded conversation about business, marriage, medicine, and mission — and why the future of hormone care belongs to clinics willing to do things differently.

🔗 Clinic: Revelation Health

🎙️ Podcast: Rev Up Health Podcast

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

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Ep# 22 - She’s Not a Provider—But This Might Be the Most Important Marketing Episode Yet

Sat, 03 Jan 2026 17:00:00 -0500

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What if the reason your marketing isn’t working has nothing to do with algorithms—and everything to do with positioning?

In this episode of Beyond Hormones: The Business of Health, Jody sits down with Annie Figenshu, founder of Downstage Media and author of Simple Social Media. While Annie isn’t a provider, she brings a powerful perspective clinic owners need to hear: how storytelling, clarity, and structure help you stand out in an increasingly noisy wellness space.

With a background in improv and performance, Annie shares:
• Why most clinics talk too much about themselves—and how that hurts conversions
• How to position your clinic so patients instantly know “this is for me”
• A simple framework (the PAGER Method) to create consistent marketing without overwhelm
• How small teams can show up online strategically—without being everywhere
• Why engagement matters more than follower count when it comes to revenue

If you own or run a hormone or wellness clinic and want your marketing to feel clearer, more human, and more effective—this episode is a must-listen.

🎧 Listen now and rethink how you show up online.

Want to talk to Annie? You can reach her at your website: https://www.downstage.media. And you can sign up for her free assessment here: https://storybrandmarketingreport.com/assessment?ref=anniefigenshu

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Ep #21 - The One Thing That Will Set Your Clinic Apart in 2026

Thu, 01 Jan 2026 06:00:00 -0500

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As we step into a new year, it’s tempting to focus on doing more — more content, more offers, more platforms.

But in a wellness industry that’s louder and more crowded than ever, the clinics that will truly stand out in 2026 won’t be the loudest.

They’ll be the clearest.

In this episode of Beyond Hormones: The Business of Health, Jody Layne shares the one thing clinic owners should focus on this year to rise above the noise: clarity of identity.

You’ll hear why sameness is becoming invisible, how clarity builds trust faster than tactics, and what it really means to lead a clinic with intention in a crowded, AI-driven world.

Jody also gives a glimpse into what’s coming next on the podcast — including conversations with industry leaders and fearless clinic owners who are willing to share their real stories.

If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at Jody@AcceleratedMedicalPractices.com.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

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Ep #20 Why 2025 Felt Different for Clinic Owners

Sun, 28 Dec 2025 12:00:00 -0500

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This year felt different for clinic owners — and it wasn’t just you.

In this end-of-year episode of Beyond Hormones: The Business of Health, Jody Layne zooms out to look at the industry trends that shaped the wellness and hormone clinic space over the past year — and why so many clinic owners felt stretched, challenged, and unsure even when growth was happening.

From changes in patient decision-making, to the rise of automation and AI, to increased competition, hiring pressure, and leadership fatigue — this episode provides context for what clinic owners experienced and clarity for how to move forward.

More than a recap, this conversation is about understanding the environment you’re operating in, releasing unnecessary self-blame, and recognizing where intentional leadership, systems, and clarity matter most.

The episode closes with a reminder every clinic owner needs to hear as the year comes to an end:
you’re doing a really good job — and the work you’re doing matters.

This is an episode for reflection, grounding, and setting the stage for what’s next.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

#19 - Less, But Better: What I’m Changing in 2026—and Why It Matters for Your Clinic

Sun, 21 Dec 2025 17:00:00 -0500

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As the year comes to a close, it’s natural to reflect on what worked, what didn’t, and what we want to do differently next time.

In this solo episode, Jody shares an honest, behind-the-scenes reflection on launching Accelerated Medical Practices in 2025 — the excitement, the momentum, and the realization that even good ideas can quietly create overwhelm when there are too many of them at once.

This isn’t a how-to episode or an interview. It’s a real conversation about focus, intention, and what it actually takes to build a business that feels sustainable and fulfilling — especially in the wellness and hormone clinic space.

Jody walks through how she’s approaching planning for 2026 with more clarity and less chaos, and how clinic owners can apply the same mindset to create a year that feels more grounded, aligned, and profitable.

If you’re ending the year feeling stretched thin, busy but not focused, or unsure how to move forward without burning out — this episode is for you.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Start Small, Learn Deep: The Inspiring Journey of NP Mary Ann Butler

Sun, 14 Dec 2025 06:00:00 -0500

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In this episode, Jody Layne interviews Mary Ann Butler, NP — founder of The Wellness Firm, peptide educator, and long-time hormone optimization provider.

Mary Ann shares:

How a pain management conference during the opioid crisis opened her eyes to hormones
The surprising way pellets changed her husband’s life (and their marriage!)
Why she started her clinic with only 250 sq ft — and zero fear
The deep wins that convinced her she was on the right path
Her early discovery of peptides and why she believes they’re the future of medicine
The importance of networking, mentorship, and choosing your educational platform wisely
Why the rapid growth in the hormone/peptide space is both exciting — and concerning
What providers MUST know before hiring a marketing company
And the business breakthrough that changed how she viewed her own growth potential

This episode is packed with wisdom for hormone practitioners, longevity providers, peptide prescribers, and anyone committed to delivering exceptional patient care while building a sustainable, profitable practice.

Book Mary Ann refers to: Ryan Holiday, Stoic - https://a.co/d/dp52pk1

📌 Connect with Mary Ann:
Website: wellness-firm.com
Instagram: @butler.maryanne
Phone: (409) 730-7005

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Should You Own Your Own Practice? The Question Every Provider Should Ask

Thu, 11 Dec 2025 06:00:00 -0500

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Owning a hormone clinic is often seen as the natural “next step” for great providers — but is it really the right step for you?

In this short episode, Jody breaks down the truth that most people never say out loud: Being an exceptional provider doesn’t automatically mean you’ll love being a clinic owner.

Inside this 5-minute conversation, you’ll discover:

The difference between being a provider (the technician) and being an entrepreneur
Why so many providers feel frustrated when they step into ownership
The questions you must ask yourself before opening—or continuing to run—your own clinic
Why the “right path” is the one aligned with your strengths, values, and vision for your life

Whether you’re dreaming of opening your doors, already feeling overwhelmed as an owner, or simply wanting more clarity about your future… this episode will give you the perspective you need to make the best decision for yourself and your career.

No guilt. No pressure. Just truth, clarity, and encouragement.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

How to Turn Strangers Into Long-Term Patients with the 7-11-4 Concept

Mon, 08 Dec 2025 06:00:00 -0500

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Ever wonder why some leads convert so easily… and others feel like you’re dragging them through mud?

In today’s first ever solo episode, Jody breaks down the real reason hormone clinics struggle with lead flow, conversions, and long-term retention — and it has nothing to do with your pricing, your staff, or your Google reviews.

It’s because you haven’t built the 7-11-4 connection yet. That’s 7 hours of engagement, 11 meaningful interactions, and 4 different places someone sees you — the magic combination that turns strangers into patients and patients into loyal, long-term members of your clinic’s tribe.

In this episode, you’ll learn:
🔥 What 7-11-4 really means (in real life… not marketing jargon)
🔥 Why your leads aren’t converting as easily as you want
🔥 How to engineer a trust-building plan each quarter
🔥 The exact content strategy that creates lifelong patients
🔥 What to do if you hate social media (you’re safe here)

This episode is packed with insights you can implement right away — without needing a bigger team, a bigger budget, or a viral TikTok dance strategy.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Willpower vs. WHY Power: My Real Secret to Staying Motivated in a Hormone Clinic

Thu, 04 Dec 2025 06:00:00 -0500

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If you’re a hormone clinic provider, you’ve probably felt it: the long days, the endless demands, the emotional load your patients carry, and the pressure to hold everything together. And in those moments when you’re running on empty, everyone loves to say “just push through.”

But let’s be honest—willpower isn’t a long-term strategy.
It burns out. It breaks down. It runs dry.

In this short “Just Under 5” episode, Jody Layne shares a powerful mindset shift every provider needs to hear: the difference between relying on willpower and leading with your WHY power. You’ll hear how reconnecting to your purpose—not your grit—can reignite your motivation, reduce burnout, and help you show up with energy, clarity, and heart.

If you’ve ever thought, “I don’t know how much longer I can do this,” this episode will feel like a deep breath and a reset button.

Listen in and get re-centered on the reason you started doing this work in the first place.
Your mission matters—and so do you.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Marketing That Actually Works: Lessons from a Hormone Clinic Marketer Who’s Seen It All

Sun, 30 Nov 2025 06:00:00 -0500

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In this episode of Beyond Hormones: The Business of Wellness, Jody sits down with hormone-clinic marketer and AMP co-founder Kevin Hutchinson—a storyteller, strategist, and the brains behind some of the industry's most successful campaigns.

Kevin shares what actually works when it comes to marketing a hormone clinic today, including:
• The campaign that skyrocketed leads (and why)
• The St. Patrick’s Day ad that hilariously flopped
• How to tailor your messaging to different local markets
• When to rely on referrals and grassroots marketing
• Why video + education are your most powerful tools
• How to use data to improve conversions
• Whether to hire an agency or an in-house marketer
• What owners must know about SEO, websites, and choosing the right partner

Whether you’re starting up or scaling to seven figures, you'll walk away with practical insights, marketing clarity, and real-world steps you can apply immediately.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

The Most Underrated Retention Tool in Your Clinic

Thu, 27 Nov 2025 06:00:00 -0500

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In this Just Under 5 episode, Jody breaks down one of the simplest — yet most powerful — tools in every successful hormone clinic: Patient Symptom surveys.

Most providers use surveys to gather information at the first visit… but very few use them to reinforce progress, support retention, and help patients see just how far they’ve come.

Inside this short episode, you’ll learn:

Why symptom surveys are essential for accurate dosing and protocol adjustments
The not so obvious reason patients sometimes feel like therapy “isn’t working anymore”
How to use survey comparisons to reassure patients and rebuild confidence
The simple system you can start using today (even if your EMR is limited)

If you want to improve patient outcomes, strengthen trust, and protect retention, this 5-minute strategy will be a game-changer.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

From Primary Care to Cash-Pay Powerhouse: Dr. Rick Welch on Hormones, Weight Loss & Building a Clinic That Works

Sun, 23 Nov 2025 14:00:00 -0500

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In this candid and wide-ranging conversation, Dr. Rick Welch of MDCosmedx: https://mdcosmedx.com/ and Doctor’s Diet Program: https://drsdietofky.com/ opens up about the real journey behind building a thriving hormone and wellness clinic.
From aesthetics to weight loss to hormones, Dr. Welch shares the lessons, missteps, and breakthroughs from more than 20 years in medicine — including what he wishes he had done sooner, how programs transformed his business, and why mentorship is the shortcut every provider needs.

We talk about:

How hormones changed everything for his clinic
What he would do differently if he were starting today
The dangers of “bright shiny objects” in aesthetics
Why you MUST choose your focus before adding more services
How to deliver patient experiences that create retention for life
The partnership dynamic that keeps his business strong
A decision he made against all the data… that paid off big

If you’re a hormone or wellness practitioner, this episode is like sitting down with someone who’s already walked the hard path — and is handing you the roadmap.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Treat Your Patients Like Royalty

Thu, 20 Nov 2025 06:00:00 -0500

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When was the last time someone made you feel truly valued?
In this Just Under 5 episode, Jody Layne shares a simple but powerful strategy to grow your practice, increase patient loyalty, and build a culture your team will be proud of — by treating your patients like royalty.

You’ll hear practical, creative ideas you can implement right away — from handwritten thank-you cards to monthly patient appreciation weeks — and why these small touches lead to big results.
Because when patients feel seen, appreciated, and cared for, they don’t just stay — they tell their friends.

💡 Quick listen, lasting impact. Tune in now to learn how a little extra kindness can protect your practice and strengthen your patient relationships for life.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Stop Spinning Your Wheels: The 5-Part Framework to Grow Your Wellness Clinic with Ease

Mon, 17 Nov 2025 06:00:00 -0500

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In this episode of Beyond Hormones: The Business of Wellness, Jody sits down with Jennifer Orechwa, CEO of Salt Marketing, to talk about how wellness providers can finally make marketing feel manageable — and effective.

Jennifer shares why so many clinics waste time and money chasing “quick-fix” tactics, and how her Salted Edge Framework helps wellness practices attract leads, convert patients, and create raving fans — all with less overwhelm.

From messaging mistakes to automation must-haves, this episode is packed with practical strategies any hormone or wellness clinic can use right away.

🔗 Learn more about Salt Marketing at https://saltmarketing.co/ and the Salted Edge Membership at saltmarketing.co/edge

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Turning Patient Cancellations into Clinic Wins

Thu, 13 Nov 2025 06:00:00 -0500

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Let’s be honest — it stings every time a patient cancels their membership or stops care. But here’s the truth: cancellations are part of doing business, not a personal failure. In this episode, Jody Layne shares three powerful ways to turn cancellations into an opportunity to strengthen your clinic, your culture, and even your patient relationships.

You’ll learn:

How to say goodbye with grace (and why it matters)
What to track so you can spot and fix trends early
How to help your team stay confident and calm when cancellations happen

Handled right, cancellations can become your best source of feedback — and even lead to more loyal patients down the road.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

From Solo Startup to Thriving Practice — Lessons from 19 Years in Functional and Aesthetic Medicine

Mon, 10 Nov 2025 06:00:00 -0500

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In this episode of Beyond Hormones: The Business of Health, Jody Layne sits down with Dr. Darren Farnesi, founder of Medical Age Management in San Diego, California. With nearly two decades in practice, Dr. Farnesi shares his journey from launching his clinic during an economic downturn to building a trusted name in hormone optimization, aesthetics, and functional medicine.

They talk about:

The realities of starting a cash-pay practice without funding
How to balance medicine, marketing, and management when you wear every hat
Why hiring slowly (and trusting your gut) matters more than rushing to fill roles
The art of staying “on brand” as your clinic evolves
The mindset shift from “good doctor” to confident business owner

Dr. Farnesi also opens up about his biggest mistakes, proudest wins, and how he’s now turning his passion for learning into teaching the next generation of providers.

If you’re a hormone or wellness provider in the startup or growth stage, this candid conversation will leave you inspired — and armed with practical lessons you can apply right away.

🎙️ Hosted by Jody Layne, co-founder of Accelerated Medical Practices.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

You Can’t Improve What You Don’t Measure

Thu, 06 Nov 2025 06:00:00 -0500

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You Can’t Improve What You Don’t Measure

It’s one of the most important rules in business — and it applies just as much to your hormone clinic as it does to a Fortune 500 company.

In this Just Under 5 episode, Jody Layne from Accelerated Medical Practices shares why tracking your clinic’s numbers is the fastest path to better performance, happier patients, and stronger profits. From staff culture to patient experience to financial health, she breaks down exactly what to measure — and how those insights can completely transform your business.

🎯 Because what you don’t measure, you can’t improve. But what you do measure… you can transform.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

From Pain to Purpose: Building a Patient-First Hormone Clinic with Dr. Gershon of Optimized Hormones

Sun, 02 Nov 2025 16:00:00 -0500

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In this episode of Beyond Hormones: The Business of Health, Jody sits down with Dr. Gershon, founder of Optimized Hormones and Gershon Pain Specialists, to talk about what it really takes to build a thriving, patient-first practice.

From growing a multi-location pain management group to launching a cash-pay hormone clinic, Dr. Gershon shares the wins, the missteps, and the pivotal decisions that shaped his success — including why he rebranded, how he built a culture rooted in listening, and why “patient needs first” is more than a motto, it’s a mission.

You’ll hear:

How EOS and Traction transformed his leadership style
The biggest mistakes most new clinic owners make with pricing
What it means to build a culture of true listening in healthcare
Why rebranding to Optimized Hormones changed everythin
A moving patient story that reminds us why this work matters

Whether you’re a seasoned provider or just dreaming of opening your own practice, this conversation is packed with insight, wisdom, and heart.

🎧 Listen now and get inspired to build a clinic that heals — and lasts.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Using GPS to Build the Clinic of Your Dreams

Thu, 30 Oct 2025 06:00:00 -0400

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In this “Just Under 5” episode of Beyond Hormones: The Business of Health, Jody Layne shares a simple but powerful framework for building the clinic of your dreams — your GPS: Goals, Plan, and Systems.
Just like a real GPS guides you to your destination, this one helps you move from chaos to clarity, from “someday” to “success.”
You’ll learn how to set clear, exciting goals, create a plan that actually gets you there, and install systems that make growth feel effortless.

👉 Whether you’re just starting or scaling, this quick episode will help you find your direction — and enjoy the ride.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

From Software to Hormones: How a Non-Medical Founder Built a Small-and-Mighty Clinic

Mon, 27 Oct 2025 06:00:00 -0400

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In 2017, Keith Reeves launched Optimized Wellness (Centennial, CO) with a simple thesis: specialize, keep it human, and let the results speak. In this episode, Keith and Jody break down exactly how a non-provider can build a predictable, patient-loved hormone clinic — and what to double-down on in 2025 and beyond.

You’ll learn:

The advantage of being a non-provider owner: working on the business from day one
Why “do less, better” wins: hormones, peptides, and ozone — delivered with intention
The small but mighty team playbook (and Keith’s “win-win-win” filter for decisions)
Marketing that compounds: moving from disruptive social to Google Ads + reviews
Competing with franchises & online clinics by owning personal, unscripted care
A patient story that reminds us what this work is really about

About our guest:
Keith Reeves is the founder of Optimized Wellness, a Colorado clinic focused on hormone optimization, weight-loss peptides, and ozone therapy. He’s an entrepreneur first, clinic owner second — and it shows in his systems, simplicity, and patient experience.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

When “Helping” Becomes a HIPAA Violation

Thu, 23 Oct 2025 06:00:00 -0400

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Series: Just Under 5 — Beyond Hormones: The Business of Health

Ever had a team member break a rule trying to do the right thing?
In this quick episode, Jody shares how good intentions can sometimes lead to costly HIPAA violations—and what you can do to prevent them. Drawing from her days as a COO and lessons learned from a brilliant Stericycle trainer, she breaks down the four most common ways hormone clinics accidentally violate HIPAA (and how to fix each one).

If you care deeply about your patients and your reputation, this five-minute listen is your friendly reminder that protecting trust is part of the job.

🎙️ Listen now to learn:

Why “caring” can sometimes create chaos
Four common HIPAA slip-ups in clinics
Simple fixes to keep your team compliant and confident

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

Food, Hormones and the Sparkly Unicorn of Wellness: Meet Marlyn Diaz

Mon, 20 Oct 2025 06:00:00 -0400

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The Sparkly Unicorn of Wellness (feat. Marlyn Diaz)

If you’ve ever wished your patients would actually follow the plan—this one’s for you. Functional nutritionist, author, and wellness coach Marlyn Diaz (aka the “sparkly unicorn” of wellness) joins Jody to share how she partners with hormone clinics to turn protocols into results.

Marlyn has coached patients since 2007 and collaborates with WorldLink-trained clinicians. In this conversation, she breaks down the practical, repeatable steps that make lifestyle change stick—from pantry walk-throughs and label reading to upgrading supplement choices and building simple, blood-sugar-friendly “go-to” foods. She also opens up about the business side of being provider-adjacent: choosing the right clients, growing with contractors instead of full-time hires, and marketing through consistency, community, and in-person connection.

You’ll learn:

How to use a nutrition partner to boost compliance, retention, and outcomes
The “pantry first” method for fast wins your patients can feel
Smart supplement audits (and why store-brand vitamin D can backfire)
A simple model for adding value without overwhelming your team
Marketing that actually works for wellness pros: newsletters, events, and relationships

Connect with Marlyn: marlynwellness.com | @marlynwellness

If this episode sparks ideas for your clinic, follow the show and share it with a colleague who handles patient follow-up.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

From Aesthetics to Hormones: How Dr. Spinelli Built One of Italy’s First Hormone Clinics

Mon, 13 Oct 2025 00:00:00 -0400

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Welcome back to Beyond Hormones: The Business of Wellness—the podcast for providers who want to grow thriving, patient-centered, and predictably profitable practices.

In this episode, host Jody Layne sits down with Dr. Spinelli, whose journey from aesthetics and occupational medicine to building one of Italy’s very first hormone clinics is nothing short of inspiring.

👉 Inside this episode:

-How Dr. Spinelli went from working alone with one nurse to running a thriving multi-provider clinic.

-The mindset shifts that helped her keep going—even when colleagues doubted her.

-What worked (and what didn’t) in filling her schedule in less than a year.

-Her next bold step: launching a brand-new clinic designed by women, for women.

Whether you’re just starting your practice or scaling to the next level, you’ll find strategies, encouragement, and real-world wisdom in this conversation.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!

How to Grow a Hormone Clinic Without Burning Out

Mon, 06 Oct 2025 11:00:00 -0400

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🚀 Welcome to Beyond Hormones: The Business of Wellness—the podcast for hormone and wellness providers who want to build thriving, people-first, and predictably profitable practices.

In this episode, Jody sits down with our very first guest, Patrick Dermody. You may know Patrick as the face in our videos, but here he shares the real story—how his journey from military brat to EMT to men’s health eventually led him deep into the world of hormones, longevity, and clinic leadership.

Here’s what you’ll learn in today’s conversation:
✅ How to build culture and train a team that scales with your growth

✅ The #1 way to improve patient experience and retention (and cut complaints)

✅ The business math every provider should know about staffing vs. marketing

✅ Why testosterone isn’t the prostate cancer villain many still believe

✅ How stacking hormones with peptides & preventive medicine drives results

✅ The single most important factor Patrick would look for if buying a clinic

This episode is practical, candid, and full of insights you can use right away—whether you’re running a startup practice or scaling to seven figures.

📌 Don’t miss the end, where Patrick reveals the one criterion he’d never compromise on when it comes to running a successful clinic.

👉 If you’re a hormone provider or clinic owner looking to grow smarter, retain more patients, and strengthen your team culture, this episode is for you.

🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!