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    <itunes:title>reach up episode #1: Building a creative culture | guest Ken Roman, former Global CEO Ogilvy &amp; Mather </itunes:title>
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    <itunes:summary><![CDATA[reachhealth is the evolution of healthcare marketing -- a company where data, creativity and innovative communications not only informs but actively shapes the journey towards better health outcomes.  This launch podcast of reach up is an interview with Ken Roman -- the author and advertising executive. Ken worked directly with David Ogily on the shaping of what became Ogilvy &amp; Mather. Ogilvy was always known for its strong corporate culture, and Ken talks about how that culture came...]]></itunes:summary>
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