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  <description><![CDATA[<p><b>Event Inspiration</b> is the podcast for event professionals who want to create more engaging, memorable and impactful events.</p><p><br></p><p>Hosted by broadcaster and presenter <b>Michael Collie</b>, each episode explores the ideas, strategies and innovations shaping the future of the events industry. From <b>event design</b>, <b>audience engagement</b> and <b>storytelling</b>, to <b>event technology</b>, <b>AI</b>, <b>innovation</b>, <b>experiential marketing</b> and <b>event strategy</b>, we uncover what makes great events truly stand out.</p><p><br></p><p>Featuring leading event organisers, event technology experts, agency leaders, designers, strategists and speakers, Event Inspiration goes beyond industry buzzwords to examine the real challenges event professionals face every day — and the practical solutions that deliver results.</p><p><br></p><p>Whether you're planning conferences, exhibitions, corporate events, incentive programmes, product launches or brand experiences, you'll gain actionable insights, fresh perspectives and proven techniques to improve attendee experience, increase engagement and create events that people remember long after they leave.</p><p><br></p><p><b>If you're looking for inspiration, innovation and practical advice from the people shaping the events industry, this podcast is for you.</b></p>]]></description>
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    <itunes:title>Innovation or gimmick? The conversation behind truly memorable events</itunes:title>
    <title>Innovation or gimmick? The conversation behind truly memorable events</title>
    <itunes:summary><![CDATA[What does innovation really mean in the live events industry? How do event professionals balance creativity with commercial reality? And what separates genuine innovation from a gimmick when designing unforgettable audience experiences? Get the answers to this and more in episode three of TTA's Event Inspiration, the deep-dive podcast series for event professionals. In this episode, Michael Collie sits down with Philippa Dobby, TTA’s 3D designer and XR developer, and Adam Parry, founder of Ev...]]></itunes:summary>
    <description><![CDATA[<p>What does innovation really mean in the live events industry?</p><p>How do event professionals balance creativity with commercial reality?</p><p>And what separates genuine innovation from a gimmick when designing unforgettable audience experiences?</p><p>Get the answers to this and more in episode three of <b>TTA&apos;s Event Inspiration</b>, the deep-dive podcast series for event professionals.</p><p>In this episode, <b>Michael Collie</b> sits down with <b>Philippa Dobby, </b>TTA’s 3D designer and XR developer, and <b>Adam Parry, </b>founder of Event Tech Live, the industry’s only dedicated event technology show, and AMP events, to explore what innovation really looks like in live events. From overcoming client resistance and embracing new technology to designing meaningful attendee experiences, they discuss how event professionals can innovate with purpose - not just for the sake of it.</p><p>For more information please visit our website <a href='https://tta.live/'>https://tta.live/</a></p>]]></description>
    <content:encoded><![CDATA[<p>What does innovation really mean in the live events industry?</p><p>How do event professionals balance creativity with commercial reality?</p><p>And what separates genuine innovation from a gimmick when designing unforgettable audience experiences?</p><p>Get the answers to this and more in episode three of <b>TTA&apos;s Event Inspiration</b>, the deep-dive podcast series for event professionals.</p><p>In this episode, <b>Michael Collie</b> sits down with <b>Philippa Dobby, </b>TTA’s 3D designer and XR developer, and <b>Adam Parry, </b>founder of Event Tech Live, the industry’s only dedicated event technology show, and AMP events, to explore what innovation really looks like in live events. From overcoming client resistance and embracing new technology to designing meaningful attendee experiences, they discuss how event professionals can innovate with purpose - not just for the sake of it.</p><p>For more information please visit our website <a href='https://tta.live/'>https://tta.live/</a></p>]]></content:encoded>
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    <pubDate>Mon, 21 Sep 2026 17:00:00 +0100</pubDate>
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    <itunes:title>The future of events: AI, personalisation and human connection</itunes:title>
    <title>The future of events: AI, personalisation and human connection</title>
    <itunes:summary><![CDATA[Does AI have a role to play in the live events industry?  How do you find the balance between efficiency and authenticity without compromising on the customer experience?  And where does human creativity come into the planning, production and, even, the post-event wrap up? Get the answers to this and more in episode two of TTA’s Event Inspiration, the deep-dive podcast series for event professionals. In this episode, Michael Collie sits down with Felicia Asiedu, Nathan Williams, and...]]></itunes:summary>
    <description><![CDATA[<p>Does AI have a role to play in the live events industry? </p><p>How do you find the balance between efficiency and authenticity without compromising on the customer experience? </p><p>And where does human creativity come into the planning, production and, even, the post-event wrap up?</p><p>Get the answers to this and more in episode two of TTA’s Event Inspiration, the deep-dive podcast series for event professionals.</p><p>In this episode, Michael Collie sits down with Felicia Asiedu, Nathan Williams, and Kelley Walker to discuss the impact and opportunities AI can unlock in the live event industry.</p><p><br/></p><p><b>Felicia Asiedu</b> - Marketing director at Cvent, one of the world’s leading event technology platforms </p><p><b>Nathan Williams</b> - AI integration specialist and founder of <a href='http://gowisely.ai'>gowisely.ai</a></p><p><b>Kelley Walker </b>- Operations and Innovation Lead at TTA</p><p>For more information please visit our website <a href='https://tta.live/'>https://tta.live/</a></p>]]></description>
    <content:encoded><![CDATA[<p>Does AI have a role to play in the live events industry? </p><p>How do you find the balance between efficiency and authenticity without compromising on the customer experience? </p><p>And where does human creativity come into the planning, production and, even, the post-event wrap up?</p><p>Get the answers to this and more in episode two of TTA’s Event Inspiration, the deep-dive podcast series for event professionals.</p><p>In this episode, Michael Collie sits down with Felicia Asiedu, Nathan Williams, and Kelley Walker to discuss the impact and opportunities AI can unlock in the live event industry.</p><p><br/></p><p><b>Felicia Asiedu</b> - Marketing director at Cvent, one of the world’s leading event technology platforms </p><p><b>Nathan Williams</b> - AI integration specialist and founder of <a href='http://gowisely.ai'>gowisely.ai</a></p><p><b>Kelley Walker </b>- Operations and Innovation Lead at TTA</p><p>For more information please visit our website <a href='https://tta.live/'>https://tta.live/</a></p>]]></content:encoded>
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    <pubDate>Tue, 14 Jul 2026 08:00:00 +0100</pubDate>
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    <itunes:duration>3422</itunes:duration>
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    <itunes:title>Event Inspiration by TTA: The Power of Live</itunes:title>
    <title>Event Inspiration by TTA: The Power of Live</title>
    <itunes:summary><![CDATA[Live is back, and it’s more powerful than ever. In an age of AI-generated content and digital overload, Event Inspiration by TTA is here to remind us why nothing beats the impact of live experiences. Hosted by broadcaster and presenter Michael Collie, this new podcast explores how creativity, storytelling and strategy can turn ordinary events into unforgettable moments that move audiences and brands alike. Across the series, you’ll hear from some of the brightest minds in events, communicatio...]]></itunes:summary>
    <description><![CDATA[<p>Live is back, and it’s more powerful than ever.</p><p>In an age of AI-generated content and digital overload, <em>Event Inspiration by TTA</em> is here to remind us why nothing beats the impact of live experiences. Hosted by broadcaster and presenter Michael Collie, this new podcast explores how creativity, storytelling and strategy can turn ordinary events into unforgettable moments that move audiences and brands alike.</p><p>Across the series, you’ll hear from some of the brightest minds in events, communication and design as we uncover the psychology, process and emotion behind experiences that truly connect. Expect practical frameworks, inspiring ideas and bold conversations that will help you reimagine what’s possible.</p><p>Because great events don’t just inform, they inspire.</p><p><br/></p><p>For more information please visit our website <a href='https://tta.live/'>https://tta.live/</a></p>]]></description>
    <content:encoded><![CDATA[<p>Live is back, and it’s more powerful than ever.</p><p>In an age of AI-generated content and digital overload, <em>Event Inspiration by TTA</em> is here to remind us why nothing beats the impact of live experiences. Hosted by broadcaster and presenter Michael Collie, this new podcast explores how creativity, storytelling and strategy can turn ordinary events into unforgettable moments that move audiences and brands alike.</p><p>Across the series, you’ll hear from some of the brightest minds in events, communication and design as we uncover the psychology, process and emotion behind experiences that truly connect. Expect practical frameworks, inspiring ideas and bold conversations that will help you reimagine what’s possible.</p><p>Because great events don’t just inform, they inspire.</p><p><br/></p><p>For more information please visit our website <a href='https://tta.live/'>https://tta.live/</a></p>]]></content:encoded>
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    <pubDate>Mon, 03 Nov 2025 12:00:00 +0000</pubDate>
    <itunes:duration>65</itunes:duration>
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    <itunes:title>How can storytelling transform engagement, memory, and long-term impact at an event?</itunes:title>
    <title>How can storytelling transform engagement, memory, and long-term impact at an event?</title>
    <itunes:summary><![CDATA[In our first episode, we unpack the psychology and strategy behind emotional storytelling by exploring what really happens when it works, and why it’s a game-changer for B2B events. You will also learn about practical frameworks and quick hacks that you can use to make your next event more meaningful, memorable and help to inspire your audiences.  Helen Packham – TEDx speaker coach, expert in leadership and storytelling  Toby Moore – TEDx Brighton organiser, specialist in event form...]]></itunes:summary>
    <description><![CDATA[<p>In our first episode, we unpack the psychology and strategy behind emotional storytelling by exploring what really happens when it works, and why it’s a game-changer for B2B events. You will also learn about practical frameworks and quick hacks that you can use to make your next event more meaningful, memorable and help to inspire your audiences. </p><p><b>Helen Packham </b>– TEDx speaker coach, expert in leadership and storytelling </p><p><b>Toby Moore </b>– TEDx Brighton organiser, specialist in event formats and audience engagement </p><p><b>Roger Price </b>– Managing Director, TTA, background in sales, video and event storytelling </p><p><br/></p><p>For more information please visit our website <a href='https://tta.live/'>https://tta.live/</a></p>]]></description>
    <content:encoded><![CDATA[<p>In our first episode, we unpack the psychology and strategy behind emotional storytelling by exploring what really happens when it works, and why it’s a game-changer for B2B events. You will also learn about practical frameworks and quick hacks that you can use to make your next event more meaningful, memorable and help to inspire your audiences. </p><p><b>Helen Packham </b>– TEDx speaker coach, expert in leadership and storytelling </p><p><b>Toby Moore </b>– TEDx Brighton organiser, specialist in event formats and audience engagement </p><p><b>Roger Price </b>– Managing Director, TTA, background in sales, video and event storytelling </p><p><br/></p><p>For more information please visit our website <a href='https://tta.live/'>https://tta.live/</a></p>]]></content:encoded>
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