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  <title>Sales Tax Made Simple</title>

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  <description><![CDATA[<blockquote>Sales tax is confusing — but it doesn’t have to be.<br>&nbsp;“<b>Sales Tax Made Simple</b>” is your 7-episode crash course on what every business needs to know about sales tax.<br> We break down the key topics (nexus, taxability, exemptions, filings, audits, and more) in short, friendly episodes that anyone can follow.<br> And we point you to our go-to resource, <b>The Guide to Sales Tax Peace of Mind</b>, so you can go deeper when you’re ready.<br> If you’ve ever worried about doing sales tax wrong — or worse, being audited — this is the place to start.</blockquote><p><br></p>]]></description>
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    <itunes:title>Episode 7: Sales Tax Peace of Mind Doesn’t Happen by Accident</itunes:title>
    <title>Episode 7: Sales Tax Peace of Mind Doesn’t Happen by Accident</title>
    <itunes:summary><![CDATA[Sales tax compliance doesn’t happen by accident—it takes a complete system. In this final episode of our Sales Tax Wheel limited series, Adam and Jason recap all six spokes that make up a sturdy compliance wheel and give you true peace of mind.  We cover: • Why Nexus is the starting point for every business • How to stay on top of changing taxability and rates • The right way to handle exemption certificates • Why accurate returns are essential (and not optional!) • How to respond to state co...]]></itunes:summary>
    <description><![CDATA[<p>Sales tax compliance doesn’t happen by accident—it takes a complete system. In this final episode of our Sales Tax Wheel limited series, Adam and Jason recap all six spokes that make up a sturdy compliance wheel and give you true peace of mind.<br/><br/>We cover:<br/>• Why Nexus is the starting point for every business<br/>• How to stay on top of changing taxability and rates<br/>• The right way to handle exemption certificates<br/>• Why accurate returns are essential (and not optional!)<br/>• How to respond to state correspondence and protect your business<br/>• The role of automation + human oversight in keeping your system strong<br/><br/>👉 Ready to build your own rugged compliance wheel? Download our free Guide to Sales Tax Peace of Mind here: <a href='https://sales.tax/guide-to-sales-tax-peace-of-mind/'>https://sales.tax/guide-to-sales-tax-peace-of-mind/</a><br/>👉 Or talk to us directly at <a href='https://sales.tax'>sales.tax</a><br/> for a free consultation.<br/><br/>Sleep better knowing your sales tax is handled the right way.</p><p>Thanks for partying with us! Want to party with us some more? Talk to one of our sales tax experts today: <a href='https://sales.tax/whats-next/'>Schedule my all with an expert</a></p>]]></description>
    <content:encoded><![CDATA[<p>Sales tax compliance doesn’t happen by accident—it takes a complete system. In this final episode of our Sales Tax Wheel limited series, Adam and Jason recap all six spokes that make up a sturdy compliance wheel and give you true peace of mind.<br/><br/>We cover:<br/>• Why Nexus is the starting point for every business<br/>• How to stay on top of changing taxability and rates<br/>• The right way to handle exemption certificates<br/>• Why accurate returns are essential (and not optional!)<br/>• How to respond to state correspondence and protect your business<br/>• The role of automation + human oversight in keeping your system strong<br/><br/>👉 Ready to build your own rugged compliance wheel? Download our free Guide to Sales Tax Peace of Mind here: <a href='https://sales.tax/guide-to-sales-tax-peace-of-mind/'>https://sales.tax/guide-to-sales-tax-peace-of-mind/</a><br/>👉 Or talk to us directly at <a href='https://sales.tax'>sales.tax</a><br/> for a free consultation.<br/><br/>Sleep better knowing your sales tax is handled the right way.</p><p>Thanks for partying with us! Want to party with us some more? Talk to one of our sales tax experts today: <a href='https://sales.tax/whats-next/'>Schedule my all with an expert</a></p>]]></content:encoded>
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    <pubDate>Wed, 17 Sep 2025 04:00:00 -0400</pubDate>
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    <itunes:title>Episode 6: The Correspondence Spoke: Don’t Ghost the State</itunes:title>
    <title>Episode 6: The Correspondence Spoke: Don’t Ghost the State</title>
    <itunes:summary><![CDATA[Ignoring a letter from the state won’t make it go away—it’ll only make things worse.  In this episode of The Sales Tax Wheel, Jason and Paul break down why the Correspondence Spoke is critical to maintaining compliance and peace of mind.  From penalty notices to audit letters, your response (or lack of one) can mean the difference between a small fee and a big financial headache. Learn:  Why every notice from the state deserves a prompt response • How ignoring correspondence can escalate into...]]></itunes:summary>
    <description><![CDATA[<p>Ignoring a letter from the state won’t make it go away—it’ll only make things worse.<br/><br/>In this episode of The Sales Tax Wheel, Jason and Paul break down why the Correspondence Spoke is critical to maintaining compliance and peace of mind.<br/><br/>From penalty notices to audit letters, your response (or lack of one) can mean the difference between a small fee and a big financial headache. Learn:<br/><br/>Why every notice from the state deserves a prompt response<br/>• How ignoring correspondence can escalate into liens, audits, or collections<br/>• Tips for building a good compliance record that helps during audits<br/>• How to strengthen your “Sales Tax Wheel” with proactive communication<br/><br/>👉 Want step-by-step guidance on handling correspondence and more? Download our free Guide to Sales Tax Peace of Mind today: <a href='https://sales.tax/guide-to-sales-tax-peace-of-mind/'>https://sales.tax/guide-to-sales-tax-peace-of-mind/</a></p><p>Thanks for partying with us! Want to party with us some more? Talk to one of our sales tax experts today: <a href='https://sales.tax/whats-next/'>Schedule my all with an expert</a></p>]]></description>
    <content:encoded><![CDATA[<p>Ignoring a letter from the state won’t make it go away—it’ll only make things worse.<br/><br/>In this episode of The Sales Tax Wheel, Jason and Paul break down why the Correspondence Spoke is critical to maintaining compliance and peace of mind.<br/><br/>From penalty notices to audit letters, your response (or lack of one) can mean the difference between a small fee and a big financial headache. Learn:<br/><br/>Why every notice from the state deserves a prompt response<br/>• How ignoring correspondence can escalate into liens, audits, or collections<br/>• Tips for building a good compliance record that helps during audits<br/>• How to strengthen your “Sales Tax Wheel” with proactive communication<br/><br/>👉 Want step-by-step guidance on handling correspondence and more? Download our free Guide to Sales Tax Peace of Mind today: <a href='https://sales.tax/guide-to-sales-tax-peace-of-mind/'>https://sales.tax/guide-to-sales-tax-peace-of-mind/</a></p><p>Thanks for partying with us! Want to party with us some more? Talk to one of our sales tax experts today: <a href='https://sales.tax/whats-next/'>Schedule my all with an expert</a></p>]]></content:encoded>
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    <pubDate>Wed, 10 Sep 2025 04:00:00 -0400</pubDate>
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    <itunes:title>Episode 5: Returns &amp; Remittance: Collect &amp; File Correctly</itunes:title>
    <title>Episode 5: Returns &amp; Remittance: Collect &amp; File Correctly</title>
    <itunes:summary><![CDATA[Welcome back to part five of the Sales Tax Peace of Mind Podcast!  In this episode, Jason and Paul dive into one of the most critical spokes of the compliance wheel—sales tax returns and remittances.  From building a reliable tax calendar to understanding filing frequencies and avoiding $0 return penalties, they walk through the pitfalls that trip up many businesses and share proven strategies to stay compliant.  You’ll discover: ✅ Why a tax calendar is your first line of defense ✅ How filing...]]></itunes:summary>
    <description><![CDATA[<p>Welcome back to part five of the Sales Tax Peace of Mind Podcast!<br/><br/>In this episode, Jason and Paul dive into one of the most critical spokes of the compliance wheel—sales tax returns and remittances.<br/><br/>From building a reliable tax calendar to understanding filing frequencies and avoiding $0 return penalties, they walk through the pitfalls that trip up many businesses and share proven strategies to stay compliant.<br/><br/>You’ll discover:<br/>✅ Why a tax calendar is your first line of defense<br/>✅ How filing deadlines and frequencies differ by state<br/>✅ The truth about $0 returns and late penalties<br/>✅ Best practices for accurate, timely remittances<br/>✅ Whether to file in-house, use automation, or outsource to experts<br/><br/>If returns feel overwhelming, this episode will give you clarity and confidence.<br/><br/>📘 Get the free guide: Download The Guide to Sales Tax Peace of Mind for step-by-step support across all six spokes of compliance: <a href='https://sales.tax/guide-to-sales-tax-peace-of-mind'>https://sales.tax/guide-to-sales-tax-peace-of-mind</a><br/><br/>👉 Catch up on earlier episodes (parts 1–4) for the full roadmap to peace of mind.<br/><br/>#SalesTax #BusinessCompliance #SmallBusiness #SalesTaxPeaceOfMind</p><p>Thanks for partying with us! Want to party with us some more? Talk to one of our sales tax experts today: <a href='https://sales.tax/whats-next/'>Schedule my all with an expert</a></p>]]></description>
    <content:encoded><![CDATA[<p>Welcome back to part five of the Sales Tax Peace of Mind Podcast!<br/><br/>In this episode, Jason and Paul dive into one of the most critical spokes of the compliance wheel—sales tax returns and remittances.<br/><br/>From building a reliable tax calendar to understanding filing frequencies and avoiding $0 return penalties, they walk through the pitfalls that trip up many businesses and share proven strategies to stay compliant.<br/><br/>You’ll discover:<br/>✅ Why a tax calendar is your first line of defense<br/>✅ How filing deadlines and frequencies differ by state<br/>✅ The truth about $0 returns and late penalties<br/>✅ Best practices for accurate, timely remittances<br/>✅ Whether to file in-house, use automation, or outsource to experts<br/><br/>If returns feel overwhelming, this episode will give you clarity and confidence.<br/><br/>📘 Get the free guide: Download The Guide to Sales Tax Peace of Mind for step-by-step support across all six spokes of compliance: <a href='https://sales.tax/guide-to-sales-tax-peace-of-mind'>https://sales.tax/guide-to-sales-tax-peace-of-mind</a><br/><br/>👉 Catch up on earlier episodes (parts 1–4) for the full roadmap to peace of mind.<br/><br/>#SalesTax #BusinessCompliance #SmallBusiness #SalesTaxPeaceOfMind</p><p>Thanks for partying with us! Want to party with us some more? Talk to one of our sales tax experts today: <a href='https://sales.tax/whats-next/'>Schedule my all with an expert</a></p>]]></content:encoded>
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    <pubDate>Wed, 03 Sep 2025 04:00:00 -0400</pubDate>
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    <itunes:title>Episode 4: The Certs Spoke – Exemptions That Don’t Exempt You from Risk</itunes:title>
    <title>Episode 4: The Certs Spoke – Exemptions That Don’t Exempt You from Risk</title>
    <itunes:summary><![CDATA[Just because a customer says they’re tax-exempt doesn’t mean you can skip charging sales tax. Without the right exemption certificate, you could be on the hook during an audit—and paying tax out of pocket.  In Part 4 of our Sales Tax Peace of Mind series, Jason and Paul break down everything you need to know about exemption certificates, one of the most scrutinized documents in audits.  You’ll discover: ✅ Why exemption certificates are critical proof in an audit ✅ Common mistakes that make ce...]]></itunes:summary>
    <description><![CDATA[<p>Just because a customer says they’re tax-exempt doesn’t mean you can skip charging sales tax. Without the right exemption certificate, you could be on the hook during an audit—and paying tax out of pocket.<br/><br/>In Part 4 of our Sales Tax Peace of Mind series, Jason and Paul break down everything you need to know about exemption certificates, one of the most scrutinized documents in audits.<br/><br/><b>You’ll discover:</b><br/>✅ Why exemption certificates are critical proof in an audit<br/>✅ Common mistakes that make certificates invalid (missing signatures, wrong form, expired dates)<br/>✅ How states differ on exemptions—and why it’s so confusing across jurisdictions<br/>✅ The risks of relying on “good faith” without complete documentation<br/>✅ Best practices for storing, managing, and renewing certificates (binder, digital, or software solutions)<br/>✅ When to consider automation—and why “set it and forget it” can cost you<br/><br/>If you sell to resellers, manufacturers, nonprofits, or other exempt customers, managing certificates correctly isn’t optional—it’s survival.<br/><br/>Download your free Guide to Sales Tax Peace of Mind <a href='https://sales.tax/guide-to-sales-tax-peace-of-mind/'>here.</a><br/>Learn more and explore sales tax solutions at <a href='https://sales.tax/'>https://sales.tax/</a></p><p>Thanks for partying with us! Want to party with us some more? Talk to one of our sales tax experts today: <a href='https://sales.tax/whats-next/'>Schedule my all with an expert</a></p>]]></description>
    <content:encoded><![CDATA[<p>Just because a customer says they’re tax-exempt doesn’t mean you can skip charging sales tax. Without the right exemption certificate, you could be on the hook during an audit—and paying tax out of pocket.<br/><br/>In Part 4 of our Sales Tax Peace of Mind series, Jason and Paul break down everything you need to know about exemption certificates, one of the most scrutinized documents in audits.<br/><br/><b>You’ll discover:</b><br/>✅ Why exemption certificates are critical proof in an audit<br/>✅ Common mistakes that make certificates invalid (missing signatures, wrong form, expired dates)<br/>✅ How states differ on exemptions—and why it’s so confusing across jurisdictions<br/>✅ The risks of relying on “good faith” without complete documentation<br/>✅ Best practices for storing, managing, and renewing certificates (binder, digital, or software solutions)<br/>✅ When to consider automation—and why “set it and forget it” can cost you<br/><br/>If you sell to resellers, manufacturers, nonprofits, or other exempt customers, managing certificates correctly isn’t optional—it’s survival.<br/><br/>Download your free Guide to Sales Tax Peace of Mind <a href='https://sales.tax/guide-to-sales-tax-peace-of-mind/'>here.</a><br/>Learn more and explore sales tax solutions at <a href='https://sales.tax/'>https://sales.tax/</a></p><p>Thanks for partying with us! Want to party with us some more? Talk to one of our sales tax experts today: <a href='https://sales.tax/whats-next/'>Schedule my all with an expert</a></p>]]></content:encoded>
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    <pubDate>Wed, 27 Aug 2025 04:00:00 -0400</pubDate>
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    <itunes:title>Episode 3: Taxability &amp; Rates – How Liability Gets Complicated Fast</itunes:title>
    <title>Episode 3: Taxability &amp; Rates – How Liability Gets Complicated Fast</title>
    <itunes:summary><![CDATA[Not all sales are taxed the same way—and getting it wrong can cost your business💸💸💸  In this episode of our Sales Tax Peace of Mind series, Jason and Paul dive into two critical spokes of the sales tax wheel: taxability and rates.  You’ll learn: ✅ Why having nexus doesn’t always mean you owe sales tax ✅ How taxability changes by state, product, and service ✅ The tricky rules around software as a service (SaaS), digital goods, and services ✅ The dangers of over-collecting or under-collecting s...]]></itunes:summary>
    <description><![CDATA[<p>Not all sales are taxed the same way—and getting it wrong can cost your business💸💸💸<br/><br/>In this episode of our Sales Tax Peace of Mind series, Jason and Paul dive into two critical spokes of the sales tax wheel: taxability and rates.<br/><br/>You’ll learn:<br/>✅ Why having nexus doesn’t always mean you owe sales tax<br/>✅ How taxability changes by state, product, and service<br/>✅ The tricky rules around software as a service (SaaS), digital goods, and services<br/>✅ The dangers of over-collecting or under-collecting sales tax<br/>✅ What happens when states change the law—or apply it retroactively<br/>✅ How voluntary disclosure programs can help if you’ve fallen behind<br/><br/>Sales tax laws don’t always make sense—but they do make dollars. Staying compliant means knowing what’s taxable, what rate applies, and how to avoid costly mistakes that lead to audits, penalties, or even lawsuits.<br/><br/>📘 <a href='https://sales.tax/guide-to-sales-tax-peace-of-mind/'>Download your free Guide</a> to Sales Tax Peace of Mind.</p><p>Thanks for partying with us! Want to party with us some more? Talk to one of our sales tax experts today: <a href='https://sales.tax/whats-next/'>Schedule my all with an expert</a></p>]]></description>
    <content:encoded><![CDATA[<p>Not all sales are taxed the same way—and getting it wrong can cost your business💸💸💸<br/><br/>In this episode of our Sales Tax Peace of Mind series, Jason and Paul dive into two critical spokes of the sales tax wheel: taxability and rates.<br/><br/>You’ll learn:<br/>✅ Why having nexus doesn’t always mean you owe sales tax<br/>✅ How taxability changes by state, product, and service<br/>✅ The tricky rules around software as a service (SaaS), digital goods, and services<br/>✅ The dangers of over-collecting or under-collecting sales tax<br/>✅ What happens when states change the law—or apply it retroactively<br/>✅ How voluntary disclosure programs can help if you’ve fallen behind<br/><br/>Sales tax laws don’t always make sense—but they do make dollars. Staying compliant means knowing what’s taxable, what rate applies, and how to avoid costly mistakes that lead to audits, penalties, or even lawsuits.<br/><br/>📘 <a href='https://sales.tax/guide-to-sales-tax-peace-of-mind/'>Download your free Guide</a> to Sales Tax Peace of Mind.</p><p>Thanks for partying with us! Want to party with us some more? Talk to one of our sales tax experts today: <a href='https://sales.tax/whats-next/'>Schedule my all with an expert</a></p>]]></content:encoded>
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    <pubDate>Wed, 20 Aug 2025 00:00:00 -0400</pubDate>
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    <itunes:title>Episode 2: The Nexus Spoke – Where Responsibility Begins</itunes:title>
    <title>Episode 2: The Nexus Spoke – Where Responsibility Begins</title>
    <itunes:summary><![CDATA[Nexus is where your sales tax journey begins—but it’s also where many businesses unknowingly go off the rails.  In this episode of Sales Tax Made Simple, Adam sits down with Jason to break down what nexus actually means, why it's the first and most critical spoke in the sales tax compliance wheel, and how a misstep here can lead to massive tax liabilities.  You’ll learn: ✅ The difference between physical and economic nexus ✅ What triggers nexus in different states ✅ Why some companies owe 6–7...]]></itunes:summary>
    <description><![CDATA[<p><a href='https://sales.tax/expert-articles/what-is-nexus/'>Nexus</a> is where your sales tax journey begins—but it’s also where many businesses unknowingly go off the rails.<br/><br/>In this episode of Sales Tax Made Simple, Adam sits down with Jason to break down what nexus actually means, why it&apos;s the first and most critical spoke in the sales tax compliance wheel, and how a misstep here can lead to massive tax liabilities.<br/><br/><b>You’ll learn:</b><br/>✅ The difference between physical and economic nexus<br/>✅ What triggers nexus in different states<br/>✅ Why some companies owe 6–7 figures without even knowing it<br/>✅ How often you should be reviewing your thresholds<br/>✅ When to register (and when NOT to)<br/><br/>👉 Whether you’re just getting started or already registered in 40+ states, you need to know where your sales tax responsibility begins. Start with the Nexus Spoke—and make sure it’s not broken.<br/><br/><b>Need help checking your nexus status?</b><br/>Use our free <a href='https://sales.tax/resources/nexus-calculator/'>Nexus Calculator</a><br/>Or get a second opinion from the experts at <a href='https://sales.tax/whats-next/'>The Sales Tax People</a><br/><br/>#SalesTax #Nexus #SalesTaxCompliance #Ecommerce #BusinessTaxes #TheSalesTaxPeople #SalesTaxMadeSimple</p><p>Thanks for partying with us! Want to party with us some more? Talk to one of our sales tax experts today: <a href='https://sales.tax/whats-next/'>Schedule my all with an expert</a></p>]]></description>
    <content:encoded><![CDATA[<p><a href='https://sales.tax/expert-articles/what-is-nexus/'>Nexus</a> is where your sales tax journey begins—but it’s also where many businesses unknowingly go off the rails.<br/><br/>In this episode of Sales Tax Made Simple, Adam sits down with Jason to break down what nexus actually means, why it&apos;s the first and most critical spoke in the sales tax compliance wheel, and how a misstep here can lead to massive tax liabilities.<br/><br/><b>You’ll learn:</b><br/>✅ The difference between physical and economic nexus<br/>✅ What triggers nexus in different states<br/>✅ Why some companies owe 6–7 figures without even knowing it<br/>✅ How often you should be reviewing your thresholds<br/>✅ When to register (and when NOT to)<br/><br/>👉 Whether you’re just getting started or already registered in 40+ states, you need to know where your sales tax responsibility begins. Start with the Nexus Spoke—and make sure it’s not broken.<br/><br/><b>Need help checking your nexus status?</b><br/>Use our free <a href='https://sales.tax/resources/nexus-calculator/'>Nexus Calculator</a><br/>Or get a second opinion from the experts at <a href='https://sales.tax/whats-next/'>The Sales Tax People</a><br/><br/>#SalesTax #Nexus #SalesTaxCompliance #Ecommerce #BusinessTaxes #TheSalesTaxPeople #SalesTaxMadeSimple</p><p>Thanks for partying with us! Want to party with us some more? Talk to one of our sales tax experts today: <a href='https://sales.tax/whats-next/'>Schedule my all with an expert</a></p>]]></content:encoded>
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    <pubDate>Wed, 13 Aug 2025 16:00:00 -0400</pubDate>
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    <itunes:title>Episode 1: The Sales Tax Wheel – 6 Spokes to Keep You Moving</itunes:title>
    <title>Episode 1: The Sales Tax Wheel – 6 Spokes to Keep You Moving</title>
    <itunes:summary><![CDATA[Welcome to the first episode of Sales Tax Made Simple by The Sales Tax People!  In this kickoff episode, we reframe the way you think about sales tax. Most businesses treat it like a checklist—but it’s more like a wheel. And if even one spoke is missing, the whole thing breaks down. We introduce the Sales Tax Wheel, a practical framework with six essential spokes: NexusTaxabilityResponsibilityCollectionRemittanceComplianceYou’ll also learn the three critical questions every business must ask ...]]></itunes:summary>
    <description><![CDATA[<p>Welcome to the first episode of <em>Sales Tax Made Simple</em> by The Sales Tax People!<br/> In this kickoff episode, we reframe the way you think about sales tax. Most businesses treat it like a checklist—but it’s more like a wheel. And if even one spoke is missing, the whole thing breaks down.</p><p>We introduce the <b>Sales Tax Wheel</b>, a practical framework with six essential spokes:</p><ul><li>Nexus</li><li>Taxability</li><li>Responsibility</li><li>Collection</li><li>Remittance</li><li>Compliance</li></ul><p>You’ll also learn the three critical questions every business must ask to avoid exposure:</p><ol><li>Do I have nexus?</li><li>Is what I sell taxable?</li><li>Am I responsible for collecting and remitting sales tax?</li></ol><p><b>Download the free Guide to Sales Tax Peace of Mind</b> to follow along and assess your own business: <a href='https://sales.tax/guide-to-sales-tax-peace-of-mind'>Click this link to download the guide</a><br/> </p><p>Subscribe for upcoming episodes where we dive deeper into each spoke of the wheel.</p><p>Thanks for partying with us! Want to party with us some more? Talk to one of our sales tax experts today: <a href='https://sales.tax/whats-next/'>Schedule my all with an expert</a></p>]]></description>
    <content:encoded><![CDATA[<p>Welcome to the first episode of <em>Sales Tax Made Simple</em> by The Sales Tax People!<br/> In this kickoff episode, we reframe the way you think about sales tax. Most businesses treat it like a checklist—but it’s more like a wheel. And if even one spoke is missing, the whole thing breaks down.</p><p>We introduce the <b>Sales Tax Wheel</b>, a practical framework with six essential spokes:</p><ul><li>Nexus</li><li>Taxability</li><li>Responsibility</li><li>Collection</li><li>Remittance</li><li>Compliance</li></ul><p>You’ll also learn the three critical questions every business must ask to avoid exposure:</p><ol><li>Do I have nexus?</li><li>Is what I sell taxable?</li><li>Am I responsible for collecting and remitting sales tax?</li></ol><p><b>Download the free Guide to Sales Tax Peace of Mind</b> to follow along and assess your own business: <a href='https://sales.tax/guide-to-sales-tax-peace-of-mind'>Click this link to download the guide</a><br/> </p><p>Subscribe for upcoming episodes where we dive deeper into each spoke of the wheel.</p><p>Thanks for partying with us! Want to party with us some more? Talk to one of our sales tax experts today: <a href='https://sales.tax/whats-next/'>Schedule my all with an expert</a></p>]]></content:encoded>
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    <itunes:author>ryanj@peisnerjohnson.com</itunes:author>
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    <pubDate>Wed, 06 Aug 2025 06:00:00 -0400</pubDate>
    <itunes:duration>502</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>1</itunes:episode>
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