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  <title>The CEO Sisters&#39; Road Trip</title>

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  <itunes:author>Liz Szporn and Sarah Trueman</itunes:author>
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  <description><![CDATA[<p>Sisters and founders, Liz Szporn and Sarah Trueman are on a business road trip. They talk about the ups and downs of business, family, sisterhood, friendship and how to keep going through every mile. Join them as they share, strategize, celebrate, laugh, and sometimes cry, about the joy, challenges, hiccups, and drama that come with this journey.</p><p>&nbsp;&nbsp;</p><p>Liz is a business coach and consultant who loves supporting small business owners as they grow their business to get the freedom and flexibility they want out of it. Sarah is an amazing artist and creator who started her pottery business to bring functional beauty into the homes of others.</p><p><br></p><p>This show will provide strategic business insights to grow your business, profitably and consistently and will share relatable stories of being mothers, wives, sisters and bad ass business ladies. &nbsp;</p><p><br></p><p>They've been through it all together, so why wouldn't they share this CEO journey too?</p>]]></description>
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    <itunes:title>Ep. 26 - Unlocking Business Growth with AI: Practical Strategies for Small Businesses</itunes:title>
    <title>Ep. 26 - Unlocking Business Growth with AI: Practical Strategies for Small Businesses</title>
    <itunes:summary><![CDATA[Summary In this episode, Liz and Sarah explore how small businesses can leverage AI to boost efficiency, creativity, and growth. They discuss practical strategies, ethical considerations, and future trends in AI integration, making complex concepts accessible and actionable. Key  topics AI integration strategies for small businessBuilding a digital mind and digital assetsBalancing human touch with AI automationAction  items Start building your digital mind today by gathering your ke...]]></itunes:summary>
    <description><![CDATA[<p><b>Summary</b></p><p>In this episode, Liz and Sarah explore how small businesses can leverage AI to boost efficiency, creativity, and growth. They discuss practical strategies, ethical considerations, and future trends in AI integration, making complex concepts accessible and actionable.</p><p><b>Key  topics</b></p><ul><li>AI integration strategies for small business</li><li>Building a digital mind and digital assets</li><li>Balancing human touch with AI automation</li></ul><p><b>Action  items</b></p><ul><li>Start building your digital mind today by gathering your key assets and creating a framework.</li><li>Practice writing clear prompts to get the best AI outputs.</li><li>Stay curious and keep learning about AI to stay competitive.</li><li>Identify tasks that can be automated to free up your time for strategic work.</li></ul><p><b>Sound bites</b></p><p>&quot;AI isn&apos;t just about speed, it&apos;s about value&quot;</p><p>&quot;Your most precious resource is time&quot;</p><p>&quot;Your business matters, and AI can help you grow&quot;</p><p><b>Chapters</b></p><p>00:00 Introduction and Setting the Stage</p><p>03:27 The Impact of AI on Business</p><p>08:12 AI as a Tool for Efficiency</p><p>12:25 Understanding AI&apos;s Role in Society</p><p>14:52 Keeping Humanity in AI</p><p>19:10 The Value of Human Touch in Art</p><p>22:25 AI&apos;s Role in Business Efficiency</p><p>26:20 Boundaries of AI in Customer Interaction</p><p>29:36 The Future of Digital Minds in Business</p><p>37:18 CEO Sister’s Road Trip Video Outro - 60 seconds v2.mp4 </p><p><b>Resources</b></p><ul><li>Jeff Woods, The AI Driven Leader - https://www.amazon.com/dp/B0C7F4XK7X</li><li>Sandy Waggett, MSW Interactive Designs - https://mswinteractivedesigns.com</li><li>Radio Shack (Tandy 500) - https://www.radioshack.com</li><li>Speak and Spell - https://en.wikipedia.org/wiki/Speak_%26_Spell</li></ul><p><b>Keywords</b></p><p>AI in business, small business growth, automation, digital transformation, AI strategies, efficiency, digital mind, future of AI, entrepreneurship, technology trends</p><p><br/><br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></description>
    <content:encoded><![CDATA[<p><b>Summary</b></p><p>In this episode, Liz and Sarah explore how small businesses can leverage AI to boost efficiency, creativity, and growth. They discuss practical strategies, ethical considerations, and future trends in AI integration, making complex concepts accessible and actionable.</p><p><b>Key  topics</b></p><ul><li>AI integration strategies for small business</li><li>Building a digital mind and digital assets</li><li>Balancing human touch with AI automation</li></ul><p><b>Action  items</b></p><ul><li>Start building your digital mind today by gathering your key assets and creating a framework.</li><li>Practice writing clear prompts to get the best AI outputs.</li><li>Stay curious and keep learning about AI to stay competitive.</li><li>Identify tasks that can be automated to free up your time for strategic work.</li></ul><p><b>Sound bites</b></p><p>&quot;AI isn&apos;t just about speed, it&apos;s about value&quot;</p><p>&quot;Your most precious resource is time&quot;</p><p>&quot;Your business matters, and AI can help you grow&quot;</p><p><b>Chapters</b></p><p>00:00 Introduction and Setting the Stage</p><p>03:27 The Impact of AI on Business</p><p>08:12 AI as a Tool for Efficiency</p><p>12:25 Understanding AI&apos;s Role in Society</p><p>14:52 Keeping Humanity in AI</p><p>19:10 The Value of Human Touch in Art</p><p>22:25 AI&apos;s Role in Business Efficiency</p><p>26:20 Boundaries of AI in Customer Interaction</p><p>29:36 The Future of Digital Minds in Business</p><p>37:18 CEO Sister’s Road Trip Video Outro - 60 seconds v2.mp4 </p><p><b>Resources</b></p><ul><li>Jeff Woods, The AI Driven Leader - https://www.amazon.com/dp/B0C7F4XK7X</li><li>Sandy Waggett, MSW Interactive Designs - https://mswinteractivedesigns.com</li><li>Radio Shack (Tandy 500) - https://www.radioshack.com</li><li>Speak and Spell - https://en.wikipedia.org/wiki/Speak_%26_Spell</li></ul><p><b>Keywords</b></p><p>AI in business, small business growth, automation, digital transformation, AI strategies, efficiency, digital mind, future of AI, entrepreneurship, technology trends</p><p><br/><br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></content:encoded>
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    <itunes:author>Liz Szporn and Sarah Trueman</itunes:author>
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    <pubDate>Fri, 22 May 2026 18:00:00 -0400</pubDate>
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    <itunes:title>Ep. 24 - The IDGA...S%&amp;* Advantage of Starting a Business After 40</itunes:title>
    <title>Ep. 24 - The IDGA...S%&amp;* Advantage of Starting a Business After 40</title>
    <itunes:summary><![CDATA[Summary In this episode, sisters Liz and Sarah explore the empowering reasons why launching or restarting a business after 40+ can be a game-changing move, fueled by confidence, life experience, and authenticity. They share personal insights, challenges, and practical advice for women embracing their second act with boldness and purpose.   Key Topics: The shift in mindset from career start to second act: less fear, more authenticityThe advantages of age and life experience in entrepreneurship...]]></itunes:summary>
    <description><![CDATA[<p><b>Summary</b></p><p>In this episode, sisters Liz and Sarah explore the empowering reasons why launching or restarting a business after 40+ can be a game-changing move, fueled by confidence, life experience, and authenticity. They share personal insights, challenges, and practical advice for women embracing their second act with boldness and purpose.</p><p><br/></p><p><b>Key Topics:</b></p><ul><li>The shift in mindset from career start to second act: less fear, more authenticity</li><li>The advantages of age and life experience in entrepreneurship and leadership</li><li>The importance of saying no: setting boundaries to protect your time and energy</li><li>Lessons from decades of experience that streamline decision-making</li><li>Embracing seasons in business and life: when to pause, pivot, or press play</li><li>Breaking the myth that entrepreneurship is only for the young</li><li>The power of transparency and vulnerability with technology and team members</li><li>Practical strategies for thriving as a late starter, including leveraging confidence and avoiding burnout</li></ul><p><b>Chapters:</b></p><p>00:00 Nostalgia and Sassy Magazine</p><p>05:58 Life Skills and Confidence in Entrepreneurship</p><p>09:22 Transitioning Careers After 40</p><p>13:19 Selling Transformation vs. Services</p><p>21:15 The Power of Saying No</p><p>26:52 Embracing Technology and Transparency</p><p>31:54 Caring Less About Others&apos; Opinions</p><p>35:15 CEO Sister’s Road Trip Video Outro </p><p><br/></p><p><b>Resources:</b></p><p><a href='https://www.amazon.com/Transformation-Economy-Joe-Pine/dp/1647820788'>The Transformation Economy by Joe Pine</a></p><p><a href='http://www.yourbusinessmatters.dev'>Your Business Matters</a></p><p><a href='http://www.sarahjanepottery.shop'>Sarah Jane Pottery</a></p><p><br/></p><p>To hear more stories of women over 40 transforming their lives, subscribe to the CEO Sisters Podcast and join our community of confident, experienced entrepreneurs embracing their second act!</p><p><br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></description>
    <content:encoded><![CDATA[<p><b>Summary</b></p><p>In this episode, sisters Liz and Sarah explore the empowering reasons why launching or restarting a business after 40+ can be a game-changing move, fueled by confidence, life experience, and authenticity. They share personal insights, challenges, and practical advice for women embracing their second act with boldness and purpose.</p><p><br/></p><p><b>Key Topics:</b></p><ul><li>The shift in mindset from career start to second act: less fear, more authenticity</li><li>The advantages of age and life experience in entrepreneurship and leadership</li><li>The importance of saying no: setting boundaries to protect your time and energy</li><li>Lessons from decades of experience that streamline decision-making</li><li>Embracing seasons in business and life: when to pause, pivot, or press play</li><li>Breaking the myth that entrepreneurship is only for the young</li><li>The power of transparency and vulnerability with technology and team members</li><li>Practical strategies for thriving as a late starter, including leveraging confidence and avoiding burnout</li></ul><p><b>Chapters:</b></p><p>00:00 Nostalgia and Sassy Magazine</p><p>05:58 Life Skills and Confidence in Entrepreneurship</p><p>09:22 Transitioning Careers After 40</p><p>13:19 Selling Transformation vs. Services</p><p>21:15 The Power of Saying No</p><p>26:52 Embracing Technology and Transparency</p><p>31:54 Caring Less About Others&apos; Opinions</p><p>35:15 CEO Sister’s Road Trip Video Outro </p><p><br/></p><p><b>Resources:</b></p><p><a href='https://www.amazon.com/Transformation-Economy-Joe-Pine/dp/1647820788'>The Transformation Economy by Joe Pine</a></p><p><a href='http://www.yourbusinessmatters.dev'>Your Business Matters</a></p><p><a href='http://www.sarahjanepottery.shop'>Sarah Jane Pottery</a></p><p><br/></p><p>To hear more stories of women over 40 transforming their lives, subscribe to the CEO Sisters Podcast and join our community of confident, experienced entrepreneurs embracing their second act!</p><p><br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></content:encoded>
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    <itunes:author>Liz Szporn and Sarah Trueman</itunes:author>
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    <pubDate>Mon, 11 May 2026 06:00:00 -0400</pubDate>
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    <itunes:duration>2176</itunes:duration>
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    <itunes:title>Ep. 25 - Financial Facts or Feelings? - Road Snack Episode </itunes:title>
    <title>Ep. 25 - Financial Facts or Feelings? - Road Snack Episode </title>
    <itunes:summary><![CDATA[Financial Facts or Feelings? How to Use Data to Overcome Overwhelm and Drive Decisions In this solo episode, Liz Szporn of CEO Sisters Road Trip shares a simple but powerful approach to gaining instant clarity on your financial health. Whether you're feeling overwhelmed or unsure about your business’s numbers, learn how to cut through the noise with just a few key data points to make confident decisions. Key Topics: The common "ostrich effect"—avoiding financial data and its impact on decisio...]]></itunes:summary>
    <description><![CDATA[<p>Financial Facts or Feelings? How to Use Data to Overcome Overwhelm and Drive Decisions</p><p>In this solo episode, Liz Szporn of CEO Sisters Road Trip shares a simple but powerful approach to gaining instant clarity on your financial health. Whether you&apos;re feeling overwhelmed or unsure about your business’s numbers, learn how to cut through the noise with just a few key data points to make confident decisions.</p><p><b>Key Topics:</b></p><ul><li>The common &quot;ostrich effect&quot;—avoiding financial data and its impact on decision-making</li><li>How to identify what financial data truly matters during times of overwhelm</li><li>The story of a client with a perceived 20% revenue drop that was actually a 5% increase</li><li>The three KPIs to focus on for quick financial clarity: top line income, expenses, and net income</li><li>The power of looking at year-over-year comparisons for meaningful insights</li><li>Using curiosity and a &quot;what if up&quot; mindset to reframe perceived negatives</li><li>Practical steps: pulling and comparing financial statements from the past quarter and last year</li><li>How to categorize expenses into necessary, nice-to-have, and negotiable</li><li>Actionable tips for renegotiating vendor contracts and cutting unnecessary costs</li><li>The importance of trust, curiosity, and data in business decision-making</li></ul><p><b>Resources &amp; Links:</b></p><ul><li><a href='https://docs.google.com/spreadsheets/d/1CWbqhpBwluAebDtq2WbubGT_q1CRuCS75ZDyqxuHhII/copy?usp=sharing'><b>Instant Clarity Worksheet</b></a></li></ul><p><b>Connect with Liz Szporn:</b></p><ul><li><a href='https://www.linkedin.com/in/elizabethszporn/'><b>LinkedIn</b></a></li><li><b>www.yourbusinessmatters.dev</b></li></ul><p><b>Remember, small steps with data can lead to big clarity. Don&apos;t let overwhelm hold you back—your business&apos;s health is worth regular check-ins! </b></p><p><br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></description>
    <content:encoded><![CDATA[<p>Financial Facts or Feelings? How to Use Data to Overcome Overwhelm and Drive Decisions</p><p>In this solo episode, Liz Szporn of CEO Sisters Road Trip shares a simple but powerful approach to gaining instant clarity on your financial health. Whether you&apos;re feeling overwhelmed or unsure about your business’s numbers, learn how to cut through the noise with just a few key data points to make confident decisions.</p><p><b>Key Topics:</b></p><ul><li>The common &quot;ostrich effect&quot;—avoiding financial data and its impact on decision-making</li><li>How to identify what financial data truly matters during times of overwhelm</li><li>The story of a client with a perceived 20% revenue drop that was actually a 5% increase</li><li>The three KPIs to focus on for quick financial clarity: top line income, expenses, and net income</li><li>The power of looking at year-over-year comparisons for meaningful insights</li><li>Using curiosity and a &quot;what if up&quot; mindset to reframe perceived negatives</li><li>Practical steps: pulling and comparing financial statements from the past quarter and last year</li><li>How to categorize expenses into necessary, nice-to-have, and negotiable</li><li>Actionable tips for renegotiating vendor contracts and cutting unnecessary costs</li><li>The importance of trust, curiosity, and data in business decision-making</li></ul><p><b>Resources &amp; Links:</b></p><ul><li><a href='https://docs.google.com/spreadsheets/d/1CWbqhpBwluAebDtq2WbubGT_q1CRuCS75ZDyqxuHhII/copy?usp=sharing'><b>Instant Clarity Worksheet</b></a></li></ul><p><b>Connect with Liz Szporn:</b></p><ul><li><a href='https://www.linkedin.com/in/elizabethszporn/'><b>LinkedIn</b></a></li><li><b>www.yourbusinessmatters.dev</b></li></ul><p><b>Remember, small steps with data can lead to big clarity. Don&apos;t let overwhelm hold you back—your business&apos;s health is worth regular check-ins! </b></p><p><br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></content:encoded>
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    <itunes:author>Liz Szporn and Sarah Trueman</itunes:author>
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    <pubDate>Sat, 25 Apr 2026 19:00:00 -0400</pubDate>
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    <itunes:duration>684</itunes:duration>
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    <itunes:title>Ep. 23 - Stop Over-Explaining and Start Leading: Communication Science with Jen Nonn-Murphy</itunes:title>
    <title>Ep. 23 - Stop Over-Explaining and Start Leading: Communication Science with Jen Nonn-Murphy</title>
    <itunes:summary><![CDATA[Summary Have you ever walked away from a high-stakes meeting or a sales call realizing you spent the entire time speaking in circles? In this episode, Liz and Sarah sit down with Jen Nonn-Murphy, a licensed speech-language pathologist and CEO coach who specializes in the brain science of communication.  Jen explains why smart, capable women often fall into the "over-explaining trap" and how cognitive overload—juggling value propositions alongside everyday mental loads like family schedul...]]></itunes:summary>
    <description><![CDATA[<p><b>Summary</b></p><p>Have you ever walked away from a high-stakes meeting or a sales call realizing you spent the entire time speaking in circles? In this episode, Liz and Sarah sit down with Jen Nonn-Murphy, a licensed speech-language pathologist and CEO coach who specializes in the brain science of communication. </p><p>Jen explains why smart, capable women often fall into the &quot;over-explaining trap&quot; and how cognitive overload—juggling value propositions alongside everyday mental loads like family schedules—can lead to rambling and lost confidence. Jen shares actionable, science-backed formulas to help leaders find their &quot;grit,&quot; stop apologizing for their success, and start leading with clarity.</p><p><b>Key Topics</b></p><ul><li>The Pathology of Over-Explaining: Understanding why our brains hit &quot;working memory&quot; limits during high-pressure conversations.</li><li>The &quot;What, Why, Next&quot; Framework: A repeatable 3-step formula to organize thoughts in real-time.</li><li>The Power of the Pause: Why a 2–3 second silence is your most assertive leadership tool.</li><li>The Goldilocks Dilemma: Navigating the fine line between being seen as &quot;too soft&quot; (a supporter) and &quot;too aggressive&quot; (not collaborative).</li><li>Creating Supportive Cultures: Lessons from Silicon Valley on supporting other women’s voices and having tough, &quot;clear is kind&quot; conversations.</li></ul><p><b>Action Items &amp; Takeaways</b></p><ul><li>Practice with Frameworks: Use &quot;What, Why, Next&quot; to structure your business pitch or service descriptions to avoid circular talking.</li><li>Anchor Your Practice: Link your communication practice to daily habits, like brushing your teeth or your morning commute, to build muscle memory.</li><li>Utilize the &quot;Power Pause&quot;: Give your brain space to process a question before jumping in to avoid &quot;railroading&quot; the conversation.</li><li>Audit Your Tone: Strip away qualifiers like &quot;I was thinking maybe&quot; and replace them with decisive language paired with a collaborative tone.</li><li>AI as a Thought Partner: Use AI to help draft communication frameworks, but ensure you maintain your human connection and authenticity.</li></ul><p><b>Chapters</b></p><ul><li>[00:18] Sisterhood &amp; Spring: College updates and life &quot;life-ing&quot;.</li><li>[02:38] The Over-Explaining Trap: Why we struggle to own our value.</li><li>[10:06] Meet Jen Nonn-Murphy: From pediatric speech therapy to CEO coaching.</li><li>[13:10] Brain Science: Working memory and cognitive overload in sales.</li><li>[17:36] Tool #1: The &quot;What, Why, Next&quot; Framework (Live Practice).</li><li>[22:42] AI in Communication: Using technology as a thought partner.</li><li>[27:26] Tool #2: Pause, Then Speak.</li><li>[31:41] The Goldilocks Dilemma: Assertive vs. Aggressive communication.</li><li>[36:06] Supporting Women: A story on salary negotiation and first offers.</li><li>[42:27] Shifting from Selling to Guiding: Advice for creative entrepreneurs.</li><li>[45:11] The Gritty Journey: Lonesome Dove and prioritizing the &quot;One Thing&quot;.</li></ul><p><b>Guest Links</b></p><ul><li>Website:<a href='https://www.google.com/search?q=https://CCSpeechCoach.com'> CCSpeechCoach.com</a> (Take the Communication Self-Rating Scale!).</li><li>Instagram:<a href='https://www.google.com/search?q=https://www.instagram.com/clear_confident_coach'> @clear_confident_coach</a>.</li><li>LinkedIn:<a href='https://www.google.com/search?q=https://www.linkedin.com/in/jennonnmurphy/'> Jen Nonn-Murphy</a>.</li></ul><p><b>Keywords<br/></b>Communication Science, Female Entrepreneurs, Leadership Coaching, Speech Pathology, Cognitive Overload, Creative CEO, Sales Conversations, Women in Business, Assertive Communication, CEO Sisters Road Trip.</p><p><b><br/></b><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></description>
    <content:encoded><![CDATA[<p><b>Summary</b></p><p>Have you ever walked away from a high-stakes meeting or a sales call realizing you spent the entire time speaking in circles? In this episode, Liz and Sarah sit down with Jen Nonn-Murphy, a licensed speech-language pathologist and CEO coach who specializes in the brain science of communication. </p><p>Jen explains why smart, capable women often fall into the &quot;over-explaining trap&quot; and how cognitive overload—juggling value propositions alongside everyday mental loads like family schedules—can lead to rambling and lost confidence. Jen shares actionable, science-backed formulas to help leaders find their &quot;grit,&quot; stop apologizing for their success, and start leading with clarity.</p><p><b>Key Topics</b></p><ul><li>The Pathology of Over-Explaining: Understanding why our brains hit &quot;working memory&quot; limits during high-pressure conversations.</li><li>The &quot;What, Why, Next&quot; Framework: A repeatable 3-step formula to organize thoughts in real-time.</li><li>The Power of the Pause: Why a 2–3 second silence is your most assertive leadership tool.</li><li>The Goldilocks Dilemma: Navigating the fine line between being seen as &quot;too soft&quot; (a supporter) and &quot;too aggressive&quot; (not collaborative).</li><li>Creating Supportive Cultures: Lessons from Silicon Valley on supporting other women’s voices and having tough, &quot;clear is kind&quot; conversations.</li></ul><p><b>Action Items &amp; Takeaways</b></p><ul><li>Practice with Frameworks: Use &quot;What, Why, Next&quot; to structure your business pitch or service descriptions to avoid circular talking.</li><li>Anchor Your Practice: Link your communication practice to daily habits, like brushing your teeth or your morning commute, to build muscle memory.</li><li>Utilize the &quot;Power Pause&quot;: Give your brain space to process a question before jumping in to avoid &quot;railroading&quot; the conversation.</li><li>Audit Your Tone: Strip away qualifiers like &quot;I was thinking maybe&quot; and replace them with decisive language paired with a collaborative tone.</li><li>AI as a Thought Partner: Use AI to help draft communication frameworks, but ensure you maintain your human connection and authenticity.</li></ul><p><b>Chapters</b></p><ul><li>[00:18] Sisterhood &amp; Spring: College updates and life &quot;life-ing&quot;.</li><li>[02:38] The Over-Explaining Trap: Why we struggle to own our value.</li><li>[10:06] Meet Jen Nonn-Murphy: From pediatric speech therapy to CEO coaching.</li><li>[13:10] Brain Science: Working memory and cognitive overload in sales.</li><li>[17:36] Tool #1: The &quot;What, Why, Next&quot; Framework (Live Practice).</li><li>[22:42] AI in Communication: Using technology as a thought partner.</li><li>[27:26] Tool #2: Pause, Then Speak.</li><li>[31:41] The Goldilocks Dilemma: Assertive vs. Aggressive communication.</li><li>[36:06] Supporting Women: A story on salary negotiation and first offers.</li><li>[42:27] Shifting from Selling to Guiding: Advice for creative entrepreneurs.</li><li>[45:11] The Gritty Journey: Lonesome Dove and prioritizing the &quot;One Thing&quot;.</li></ul><p><b>Guest Links</b></p><ul><li>Website:<a href='https://www.google.com/search?q=https://CCSpeechCoach.com'> CCSpeechCoach.com</a> (Take the Communication Self-Rating Scale!).</li><li>Instagram:<a href='https://www.google.com/search?q=https://www.instagram.com/clear_confident_coach'> @clear_confident_coach</a>.</li><li>LinkedIn:<a href='https://www.google.com/search?q=https://www.linkedin.com/in/jennonnmurphy/'> Jen Nonn-Murphy</a>.</li></ul><p><b>Keywords<br/></b>Communication Science, Female Entrepreneurs, Leadership Coaching, Speech Pathology, Cognitive Overload, Creative CEO, Sales Conversations, Women in Business, Assertive Communication, CEO Sisters Road Trip.</p><p><b><br/></b><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></content:encoded>
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    <pubDate>Sun, 12 Apr 2026 21:00:00 -0400</pubDate>
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    <itunes:duration>3216</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>23</itunes:episode>
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    <itunes:title>Ep. 18 - Picture Perfect with Valerie Thomas</itunes:title>
    <title>Ep. 18 - Picture Perfect with Valerie Thomas</title>
    <itunes:summary><![CDATA[Summary In this episode, Valerie Thomas shares her inspiring journey from a competitive figure skater to a full-service family photographer, highlighting her evolution, business growth, and the importance of creating lasting memories for families. Discover her unique approach to pampering and really serving clients with an exceptional photography and studio experience.   Key  topics Valerie's transition from figure skating to photography The evolution of Valerie's business and services C...]]></itunes:summary>
    <description><![CDATA[<p><b>Summary</b></p><p>In this episode, Valerie Thomas shares her inspiring journey from a competitive figure skater to a full-service family photographer, highlighting her evolution, business growth, and the importance of creating lasting memories for families. Discover her unique approach to pampering and really serving clients with an exceptional photography and studio experience.</p><p><br/></p><p><b>Key  topics</b></p><p>Valerie&apos;s transition from figure skating to photography</p><p>The evolution of Valerie&apos;s business and services</p><p>Creating a full-service, memorable experience for families</p><p>The importance of tangible family heirlooms and art</p><p>Valerie&apos;s future goals and vision for growth</p><p><br/></p><p><b>Action  items &amp; Take aways</b></p><p>-Where can you invest in a full-service experience for clients?</p><p>-Where can you create tangible family heirlooms with your service or art?</p><p>-Planning future goals for studio expansion and team growth through steady growth and refinement.</p><p><br/></p><p><b>Chapters</b></p><p>05:37 Welcoming Valerie Thomas</p><p>11:06 Valerie&apos;s Journey as a Photographer</p><p>19:49 Evolving as a Business Owner</p><p>20:25 Navigating Motherhood and Business</p><p>27:02 The Intersection of Ice Skating and Photography</p><p>34:11 Creating a Unique Client Experience</p><p>47:14 Future Aspirations and Goals</p><p><br/></p><p><b>Resources</b></p><p>Valerie Maria Photography - https://valeriemaria.com</p><p>Atomic Habits by James Clear - https://www.amazon.com/Atomic-Habits-James-Clear/dp/0735211299</p><p><br/></p><p><b>Guest links</b></p><p>Instagram - https://www.instagram.com/valeriemariaphotography/</p><p>Website - https://valeriemaria.com</p><p><br/></p><p><b>Keywords</b></p><p>family photography, motherhood, business growth, legacy, service excellence, photography tips, entrepreneur journey</p><p><b><br/></b><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></description>
    <content:encoded><![CDATA[<p><b>Summary</b></p><p>In this episode, Valerie Thomas shares her inspiring journey from a competitive figure skater to a full-service family photographer, highlighting her evolution, business growth, and the importance of creating lasting memories for families. Discover her unique approach to pampering and really serving clients with an exceptional photography and studio experience.</p><p><br/></p><p><b>Key  topics</b></p><p>Valerie&apos;s transition from figure skating to photography</p><p>The evolution of Valerie&apos;s business and services</p><p>Creating a full-service, memorable experience for families</p><p>The importance of tangible family heirlooms and art</p><p>Valerie&apos;s future goals and vision for growth</p><p><br/></p><p><b>Action  items &amp; Take aways</b></p><p>-Where can you invest in a full-service experience for clients?</p><p>-Where can you create tangible family heirlooms with your service or art?</p><p>-Planning future goals for studio expansion and team growth through steady growth and refinement.</p><p><br/></p><p><b>Chapters</b></p><p>05:37 Welcoming Valerie Thomas</p><p>11:06 Valerie&apos;s Journey as a Photographer</p><p>19:49 Evolving as a Business Owner</p><p>20:25 Navigating Motherhood and Business</p><p>27:02 The Intersection of Ice Skating and Photography</p><p>34:11 Creating a Unique Client Experience</p><p>47:14 Future Aspirations and Goals</p><p><br/></p><p><b>Resources</b></p><p>Valerie Maria Photography - https://valeriemaria.com</p><p>Atomic Habits by James Clear - https://www.amazon.com/Atomic-Habits-James-Clear/dp/0735211299</p><p><br/></p><p><b>Guest links</b></p><p>Instagram - https://www.instagram.com/valeriemariaphotography/</p><p>Website - https://valeriemaria.com</p><p><br/></p><p><b>Keywords</b></p><p>family photography, motherhood, business growth, legacy, service excellence, photography tips, entrepreneur journey</p><p><b><br/></b><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></content:encoded>
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    <itunes:author>Liz Szporn and Sarah Trueman</itunes:author>
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    <pubDate>Sun, 29 Mar 2026 11:00:00 -0400</pubDate>
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    <itunes:duration>2258</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>18</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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    <itunes:title>E. 21 - Ditch the Script - Leading with Authenticity</itunes:title>
    <title>E. 21 - Ditch the Script - Leading with Authenticity</title>
    <itunes:summary><![CDATA[Ep. 21 - Ditch the Script: Leading with AuthenticitySummary In a world of polished LinkedIn profiles and AI-generated corporate speak, many female founders feel they have to "act" like a CEO to be one. In this episode, Liz and Sarah dismantle the "Performance of Leadership" and explore why your "you-ness" is actually your greatest competitive advantage. They discuss the exhaustion of wearing a "CEO costume," how unconditional support leads to business fearlessness, and why integrity is the ul...]]></itunes:summary>
    <description><![CDATA[<h1>Ep. 21 - Ditch the Script: Leading with Authenticity</h1><p><b>Summary</b></p><p>In a world of polished LinkedIn profiles and AI-generated corporate speak, many female founders feel they have to &quot;act&quot; like a CEO to be one. In this episode, Liz and Sarah dismantle the &quot;Performance of Leadership&quot; and explore why your &quot;you-ness&quot; is actually your greatest competitive advantage. They discuss the exhaustion of wearing a &quot;CEO costume,&quot; how unconditional support leads to business fearlessness, and why integrity is the ultimate ROI.</p><p><b>Key Topics</b></p><ul><li>Fearless Foundations: How the unconditional love of their father, John Stark McCall Jr., fueled their entrepreneurial grit.</li><li>The &quot;Pottery Apron&quot; Breakthrough: Sarah’s journey from feeling like an imposter to owning her &quot;loud&quot; and colorful brand.</li><li>The ROI of Being Real: Why authenticity is the shortest path to team loyalty and high-aligned clients.</li><li>Leading Without a Manual: Navigating the &quot;messy middle&quot; of business with values-driven presence.</li></ul><p><b>Takeaways</b></p><ul><li><b>Ditch the Costume:</b> Running a business in a &quot;mask&quot; leads to founder burnout; the seams will eventually rip.</li><li><b>Values as a Filter:</b> Authenticity isn&apos;t a buzz word—it’s a decision-making matrix that helps you say &quot;no&quot; to the wrong clients and &quot;yes&quot; to your worth.</li><li><b>Vulnerability is a Bridge:</b> Sharing your &quot;why&quot; and your struggles creates a deeper connection with your audience than a polished script ever could.</li><li><b>The Leadership Audit:</b> Success happens when you stop trying to please everyone and start leading through your own unique voice.</li></ul><p>Chapters</p><ul><li>00:00 - Introduction: Synergy, Blazers, and the CEO Costume</li><li>01:25 - A Tribute to John Stark McCall Jr.: The Root of Fearlessness</li><li>03:45 - The Whiskey Toast: Honoring the Past to Fuel the Future</li><li>08:12 - Why the &quot;Seams Rip&quot;: The Physical Toll of Performing Leadership</li><li>13:45 - Earth Tones vs. Neon: Sarah’s Story of Owning Her Style</li><li>20:30 - The ROI of Being Real: Attracting Aligned Clients</li><li>28:15 - Values vs. Habits: How to Identify Your Core Decision Filter</li><li>33:50 - Owning Your &quot;Superpower&quot;: Transitioning from Hobbyist to Empire Builder</li><li>38:35 - Action Item: Introducing the Leadership Style Audit</li></ul><p>Resources</p><ul><li><b>Leadership Style Audit</b> – <a href='https://drive.google.com/file/d/1xEzvRgq5DKZ616wMKxrejh8-WGbOUZQf/view?usp=sharing'>Worksheet</a></li><li><b>Sarah Jane Pottery</b> – <a href='https://www.sarahjanepottery.shop/'>Visit the Shop</a></li><li><b>Your Business Matters Coaching</b> – <a href='https://www.yourbusinessmatters.dev/'>Work with Liz</a></li></ul><p>Connect with us!</p><ul><li><b>Liz Szporn LinkedIn</b> - <a href='https://www.linkedin.com/in/elizabethszporn/'>Connect with Liz</a></li><li><b>CEO Sisters Instagram</b> - <a href='https://www.instagram.com/ceosistersroadtrip/'>@ceosistersroadtrip</a></li><li><b>Sarah Jane Pottery Instagram</b> - <a href='https://www.instagram.com/sarahjanepottery/'>@sarahjanepottery</a></li></ul><p><b>Keywords</b></p><p>authentic leadership, female founders, CEO mindset, business values, personal branding, entrepreneurship, leadership audit, women in business, growth mindset</p><p><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></description>
    <content:encoded><![CDATA[<h1>Ep. 21 - Ditch the Script: Leading with Authenticity</h1><p><b>Summary</b></p><p>In a world of polished LinkedIn profiles and AI-generated corporate speak, many female founders feel they have to &quot;act&quot; like a CEO to be one. In this episode, Liz and Sarah dismantle the &quot;Performance of Leadership&quot; and explore why your &quot;you-ness&quot; is actually your greatest competitive advantage. They discuss the exhaustion of wearing a &quot;CEO costume,&quot; how unconditional support leads to business fearlessness, and why integrity is the ultimate ROI.</p><p><b>Key Topics</b></p><ul><li>Fearless Foundations: How the unconditional love of their father, John Stark McCall Jr., fueled their entrepreneurial grit.</li><li>The &quot;Pottery Apron&quot; Breakthrough: Sarah’s journey from feeling like an imposter to owning her &quot;loud&quot; and colorful brand.</li><li>The ROI of Being Real: Why authenticity is the shortest path to team loyalty and high-aligned clients.</li><li>Leading Without a Manual: Navigating the &quot;messy middle&quot; of business with values-driven presence.</li></ul><p><b>Takeaways</b></p><ul><li><b>Ditch the Costume:</b> Running a business in a &quot;mask&quot; leads to founder burnout; the seams will eventually rip.</li><li><b>Values as a Filter:</b> Authenticity isn&apos;t a buzz word—it’s a decision-making matrix that helps you say &quot;no&quot; to the wrong clients and &quot;yes&quot; to your worth.</li><li><b>Vulnerability is a Bridge:</b> Sharing your &quot;why&quot; and your struggles creates a deeper connection with your audience than a polished script ever could.</li><li><b>The Leadership Audit:</b> Success happens when you stop trying to please everyone and start leading through your own unique voice.</li></ul><p>Chapters</p><ul><li>00:00 - Introduction: Synergy, Blazers, and the CEO Costume</li><li>01:25 - A Tribute to John Stark McCall Jr.: The Root of Fearlessness</li><li>03:45 - The Whiskey Toast: Honoring the Past to Fuel the Future</li><li>08:12 - Why the &quot;Seams Rip&quot;: The Physical Toll of Performing Leadership</li><li>13:45 - Earth Tones vs. Neon: Sarah’s Story of Owning Her Style</li><li>20:30 - The ROI of Being Real: Attracting Aligned Clients</li><li>28:15 - Values vs. Habits: How to Identify Your Core Decision Filter</li><li>33:50 - Owning Your &quot;Superpower&quot;: Transitioning from Hobbyist to Empire Builder</li><li>38:35 - Action Item: Introducing the Leadership Style Audit</li></ul><p>Resources</p><ul><li><b>Leadership Style Audit</b> – <a href='https://drive.google.com/file/d/1xEzvRgq5DKZ616wMKxrejh8-WGbOUZQf/view?usp=sharing'>Worksheet</a></li><li><b>Sarah Jane Pottery</b> – <a href='https://www.sarahjanepottery.shop/'>Visit the Shop</a></li><li><b>Your Business Matters Coaching</b> – <a href='https://www.yourbusinessmatters.dev/'>Work with Liz</a></li></ul><p>Connect with us!</p><ul><li><b>Liz Szporn LinkedIn</b> - <a href='https://www.linkedin.com/in/elizabethszporn/'>Connect with Liz</a></li><li><b>CEO Sisters Instagram</b> - <a href='https://www.instagram.com/ceosistersroadtrip/'>@ceosistersroadtrip</a></li><li><b>Sarah Jane Pottery Instagram</b> - <a href='https://www.instagram.com/sarahjanepottery/'>@sarahjanepottery</a></li></ul><p><b>Keywords</b></p><p>authentic leadership, female founders, CEO mindset, business values, personal branding, entrepreneurship, leadership audit, women in business, growth mindset</p><p><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></content:encoded>
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    <itunes:author>Liz Szporn and Sarah Trueman</itunes:author>
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    <pubDate>Sat, 14 Mar 2026 21:00:00 -0400</pubDate>
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    <itunes:duration>2453</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>21</itunes:episode>
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    <itunes:title>Ep. 20 - The Power of the Passenger Seat - Why Every CEO Needs a Co-Pilot   </itunes:title>
    <title>Ep. 20 - The Power of the Passenger Seat - Why Every CEO Needs a Co-Pilot   </title>
    <itunes:summary><![CDATA[Summary This episode explores the power of community and accountability in business success. Liz and Sarah discuss how surrounding yourself with the right people can skyrocket your chances of success from 10% to 95%, and share practical tips for building effective support networks. Key  topics The impact of community and accountability on business successDifferent types of community: front porch friends vs. board of advisorsSigns of going it alone for too long in businessHow to transitio...]]></itunes:summary>
    <description><![CDATA[<p><b>Summary</b></p><p>This episode explores the power of community and accountability in business success. Liz and Sarah discuss how surrounding yourself with the right people can skyrocket your chances of success from 10% to 95%, and share practical tips for building effective support networks.</p><p><b>Key  topics</b></p><ul><li>The impact of community and accountability on business success</li><li>Different types of community: front porch friends vs. board of advisors</li><li>Signs of going it alone for too long in business</li><li>How to transition from surface-level to deep business relationships</li><li>The importance of intentionality in building support networks</li></ul><p><b>Takeaways</b></p><ul><li>Having a community increases success chances from 10% to 95%</li><li>Two types of community: casual friends and strategic advisors</li><li>Signs you&apos;re isolated: stagnant revenue and surface conversations</li><li>Be intentional in building deeper, meaningful business relationships</li><li>Reframe accountability as investment in yourself, not punishment</li></ul><p><b>Chapters</b></p><p>00:00 Introduction to Community and Accountability</p><p>02:40 The Importance of Community in Business</p><p>05:22 Identifying Signs of Isolation in Business</p><p>08:15 Transitioning from Personal to Professional Relationships</p><p>10:00 Intentional Networking and Building Connections</p><p>12:55 Overcoming Fear of Accountability</p><p>15:50 Reframing Accountability as Support</p><p>18:38 Teaching Younger Generations about Accountability</p><p>21:26 Encouragement and Support from Others</p><p>24:17 Viewing Accountability as a GPS for Success</p><p>35:35 CEO Sister’s Road Trip Video Outro - 60 seconds v2.mp4</p><p><b>Resources</b></p><ul><li>American Society of Training and Development - https://www.astd.org/</li><li>Montessori Education Model - https://en.wikipedia.org/wiki/Montessori_metho</li></ul><p><b>Connect with us!</b></p><ul><li>Liz Szporn LinkedIn - <a href='https://www.linkedin.com/in/elizabethszporn/'>https://www.linkedin.com/in/elizabethszporn/</a></li><li>CEO Sisters - Instagram - <a href='https://www.instagram.com/ceosistersroadtrip/'>https://www.instagram.com/ceosistersroadtrip/</a> </li><li>Your Business Matters - <a href='https://www.yourbusinessmatters.dev/'>https://www.yourbusinessmatters.dev/</a></li><li>Sarah Jane Pottery - <a href='https://www.sarahjanepottery.shop/'>https://www.sarahjanepottery.shop/</a></li></ul><p><b>Keywords</b></p><p>business community, accountability, entrepreneurial success, peer groups, mentorship, women entrepreneurs, business growth, networking, support systems</p><p><br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></description>
    <content:encoded><![CDATA[<p><b>Summary</b></p><p>This episode explores the power of community and accountability in business success. Liz and Sarah discuss how surrounding yourself with the right people can skyrocket your chances of success from 10% to 95%, and share practical tips for building effective support networks.</p><p><b>Key  topics</b></p><ul><li>The impact of community and accountability on business success</li><li>Different types of community: front porch friends vs. board of advisors</li><li>Signs of going it alone for too long in business</li><li>How to transition from surface-level to deep business relationships</li><li>The importance of intentionality in building support networks</li></ul><p><b>Takeaways</b></p><ul><li>Having a community increases success chances from 10% to 95%</li><li>Two types of community: casual friends and strategic advisors</li><li>Signs you&apos;re isolated: stagnant revenue and surface conversations</li><li>Be intentional in building deeper, meaningful business relationships</li><li>Reframe accountability as investment in yourself, not punishment</li></ul><p><b>Chapters</b></p><p>00:00 Introduction to Community and Accountability</p><p>02:40 The Importance of Community in Business</p><p>05:22 Identifying Signs of Isolation in Business</p><p>08:15 Transitioning from Personal to Professional Relationships</p><p>10:00 Intentional Networking and Building Connections</p><p>12:55 Overcoming Fear of Accountability</p><p>15:50 Reframing Accountability as Support</p><p>18:38 Teaching Younger Generations about Accountability</p><p>21:26 Encouragement and Support from Others</p><p>24:17 Viewing Accountability as a GPS for Success</p><p>35:35 CEO Sister’s Road Trip Video Outro - 60 seconds v2.mp4</p><p><b>Resources</b></p><ul><li>American Society of Training and Development - https://www.astd.org/</li><li>Montessori Education Model - https://en.wikipedia.org/wiki/Montessori_metho</li></ul><p><b>Connect with us!</b></p><ul><li>Liz Szporn LinkedIn - <a href='https://www.linkedin.com/in/elizabethszporn/'>https://www.linkedin.com/in/elizabethszporn/</a></li><li>CEO Sisters - Instagram - <a href='https://www.instagram.com/ceosistersroadtrip/'>https://www.instagram.com/ceosistersroadtrip/</a> </li><li>Your Business Matters - <a href='https://www.yourbusinessmatters.dev/'>https://www.yourbusinessmatters.dev/</a></li><li>Sarah Jane Pottery - <a href='https://www.sarahjanepottery.shop/'>https://www.sarahjanepottery.shop/</a></li></ul><p><b>Keywords</b></p><p>business community, accountability, entrepreneurial success, peer groups, mentorship, women entrepreneurs, business growth, networking, support systems</p><p><br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2520745/episodes/18803130-ep-20-the-power-of-the-passenger-seat-why-every-ceo-needs-a-co-pilot.mp3" length="26387656" type="audio/mpeg" />
    <itunes:author>Liz Szporn and Sarah Trueman</itunes:author>
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    <pubDate>Fri, 06 Mar 2026 14:00:00 -0500</pubDate>
    <itunes:duration>2195</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>20</itunes:episode>
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  <item>
    <itunes:title>Ep. 15 - Millionaire Mindset - Positioning Yourself for the Future</itunes:title>
    <title>Ep. 15 - Millionaire Mindset - Positioning Yourself for the Future</title>
    <itunes:summary><![CDATA[Summary In this episode, Liz and Sarah explore the journey of transitioning from maker to CEO, emphasizing the importance of intentional positioning, measuring progress backwards, and managing the tension of business growth. They share personal stories, practical strategies, and insights to help entrepreneurs scale with clarity and confidence. Key  topics Transitioning from maker to CEOThe concept of positioning and campaignsMeasuring progress backwards (AMB)The transformation journey an...]]></itunes:summary>
    <description><![CDATA[<p><b>Summary</b></p><p>In this episode, Liz and Sarah explore the journey of transitioning from maker to CEO, emphasizing the importance of intentional positioning, measuring progress backwards, and managing the tension of business growth. They share personal stories, practical strategies, and insights to help entrepreneurs scale with clarity and confidence.</p><p><b>Key  topics</b></p><ul><li>Transitioning from maker to CEO</li><li>The concept of positioning and campaigns</li><li>Measuring progress backwards (AMB)</li><li>The transformation journey and mindset shifts</li><li>Seasonal and campaign-based positioning</li></ul><p><b>Chapters</b></p><p>00:00 Snowmageddon and Personal Updates</p><p>02:48 Transitioning from Maker to CEO</p><p>06:10 Imposter Syndrome and the Bicycle Face</p><p>08:46 The Hero&apos;s Journey in Business</p><p>11:59 The Journey of Transformation</p><p>14:49 Positioning and the Four P&apos;s</p><p>24:01 Intentionality in Business Positioning</p><p>25:48 The Importance of Reflection and Measuring Progress</p><p>26:56 Business Therapy: The Emotional Side of Entrepreneurship</p><p>27:50 Creating an Ideal Work Week</p><p>32:57 Setting Clear Goals and Vision</p><p>33:54 The Cost of Staying in the Production Space</p><p>36:43 Defining Success: A Year from Now</p><p>39:12 The Power of Measuring Backwards</p><p>43:59 Key Takeaways and Reflections</p><p><br/></p><p><b>Resources</b></p><ul><li>Reshma Saujani&apos;s Bicycle Face Speech - https://www.youtube.com/watch?v=example</li><li>The Transformation Economy by Joe Pine - https://www.amazon.com/Transformation-Economy-Experience-Design-Value/dp/1633694684</li><li>The Gap and the Gain, Dan Sullivan and Dr. Benjamin Hardy - <a href='https://www.amazon.com/Gap-Gain-Achievers-Happiness-Confidence/dp/1401964362'>https://www.amazon.com/Gap-Gain-Achievers-Happiness-Confidence/dp/1401964362</a></li><li>www.yourbusinessmatters.dev</li><li>www.sarahjanepottery.shop</li><li>https://www.instagram.com/sarahjanepottery</li></ul><p><b>Keywords</b></p><p>business growth, CEO mindset, positioning, transformation, entrepreneurship, maker to CEO, business strategy, mindset, productivity, scaling</p><p><br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></description>
    <content:encoded><![CDATA[<p><b>Summary</b></p><p>In this episode, Liz and Sarah explore the journey of transitioning from maker to CEO, emphasizing the importance of intentional positioning, measuring progress backwards, and managing the tension of business growth. They share personal stories, practical strategies, and insights to help entrepreneurs scale with clarity and confidence.</p><p><b>Key  topics</b></p><ul><li>Transitioning from maker to CEO</li><li>The concept of positioning and campaigns</li><li>Measuring progress backwards (AMB)</li><li>The transformation journey and mindset shifts</li><li>Seasonal and campaign-based positioning</li></ul><p><b>Chapters</b></p><p>00:00 Snowmageddon and Personal Updates</p><p>02:48 Transitioning from Maker to CEO</p><p>06:10 Imposter Syndrome and the Bicycle Face</p><p>08:46 The Hero&apos;s Journey in Business</p><p>11:59 The Journey of Transformation</p><p>14:49 Positioning and the Four P&apos;s</p><p>24:01 Intentionality in Business Positioning</p><p>25:48 The Importance of Reflection and Measuring Progress</p><p>26:56 Business Therapy: The Emotional Side of Entrepreneurship</p><p>27:50 Creating an Ideal Work Week</p><p>32:57 Setting Clear Goals and Vision</p><p>33:54 The Cost of Staying in the Production Space</p><p>36:43 Defining Success: A Year from Now</p><p>39:12 The Power of Measuring Backwards</p><p>43:59 Key Takeaways and Reflections</p><p><br/></p><p><b>Resources</b></p><ul><li>Reshma Saujani&apos;s Bicycle Face Speech - https://www.youtube.com/watch?v=example</li><li>The Transformation Economy by Joe Pine - https://www.amazon.com/Transformation-Economy-Experience-Design-Value/dp/1633694684</li><li>The Gap and the Gain, Dan Sullivan and Dr. Benjamin Hardy - <a href='https://www.amazon.com/Gap-Gain-Achievers-Happiness-Confidence/dp/1401964362'>https://www.amazon.com/Gap-Gain-Achievers-Happiness-Confidence/dp/1401964362</a></li><li>www.yourbusinessmatters.dev</li><li>www.sarahjanepottery.shop</li><li>https://www.instagram.com/sarahjanepottery</li></ul><p><b>Keywords</b></p><p>business growth, CEO mindset, positioning, transformation, entrepreneurship, maker to CEO, business strategy, mindset, productivity, scaling</p><p><br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2520745/episodes/18749986-ep-15-millionaire-mindset-positioning-yourself-for-the-future.mp3" length="27936488" type="audio/mpeg" />
    <itunes:author>Liz Szporn and Sarah Trueman</itunes:author>
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    <pubDate>Fri, 27 Feb 2026 09:00:00 -0500</pubDate>
    <itunes:duration>2324</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>Ep.19 From Strombolis to CEO Sisters - Childhood Business Adventures</itunes:title>
    <title>Ep.19 From Strombolis to CEO Sisters - Childhood Business Adventures</title>
    <itunes:summary><![CDATA[Summary In this week’s episode, sisters, Liz and Sarah share their unique experiences growing up in a family of entrepreneurs. They reflect on their childhood adventures, the lessons learned from their parents' various businesses. They think through the skills they developed along the way.  The discussion touches on the challenges of leadership, the importance of community, and the financial lessons that shaped their understanding of money. They also explore the dynamics of partnerships ...]]></itunes:summary>
    <description><![CDATA[<p><b>Summary</b></p><p>In this week’s episode, sisters, Liz and Sarah share their unique experiences growing up in a family of entrepreneurs. They reflect on their childhood adventures, the lessons learned from their parents&apos; various businesses. They think through the skills they developed along the way. </p><p>The discussion touches on the challenges of leadership, the importance of community, and the financial lessons that shaped their understanding of money. They also explore the dynamics of partnerships and the significance of maintaining relationships while navigating the complexities of business. </p><p>Through laughter and nostalgia, the sisters emphasize the value of learning from every experience and the importance of having a supportive co-pilot in the entrepreneurial journey.</p><p><b>Takeaways</b></p><ul><li>Every experience is a learning opportunity.</li><li>Having a co-pilot in business is essential.</li><li>Community support can alleviate the loneliness of entrepreneurship.</li><li>Financial education is crucial for young adults.</li><li>Navigating partnerships requires clear communication and boundaries.</li><li>Understanding personal strengths and weaknesses enhances collaboration.</li><li>Embracing failure is part of the entrepreneurial journey.</li></ul><p><b>Chapters</b></p><p>00:00 Sisterly Greetings and Introduction</p><p>03:03 Childhood Adventures in Entrepreneurship</p><p>05:54 Lessons from the Family Business</p><p>08:57 The Gas Station Experience</p><p>12:03 Cryogenic Freezing: A Unique Business Venture</p><p>21:01 Reflections on Success and Failure</p><p>24:59 The Loneliness of Leadership</p><p>28:52 Financial Lessons Learned</p><p>32:59 Navigating Partnerships</p><p>40:00 Maintaining Relationships in Business</p><p><br/></p><p><b>Keywords</b></p><p>sisterhood, entrepreneurship, family business, childhood memories, business lessons, partnerships, financial education, loneliness in leadership, cryogenic freezing, gas station experience</p><p><br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></description>
    <content:encoded><![CDATA[<p><b>Summary</b></p><p>In this week’s episode, sisters, Liz and Sarah share their unique experiences growing up in a family of entrepreneurs. They reflect on their childhood adventures, the lessons learned from their parents&apos; various businesses. They think through the skills they developed along the way. </p><p>The discussion touches on the challenges of leadership, the importance of community, and the financial lessons that shaped their understanding of money. They also explore the dynamics of partnerships and the significance of maintaining relationships while navigating the complexities of business. </p><p>Through laughter and nostalgia, the sisters emphasize the value of learning from every experience and the importance of having a supportive co-pilot in the entrepreneurial journey.</p><p><b>Takeaways</b></p><ul><li>Every experience is a learning opportunity.</li><li>Having a co-pilot in business is essential.</li><li>Community support can alleviate the loneliness of entrepreneurship.</li><li>Financial education is crucial for young adults.</li><li>Navigating partnerships requires clear communication and boundaries.</li><li>Understanding personal strengths and weaknesses enhances collaboration.</li><li>Embracing failure is part of the entrepreneurial journey.</li></ul><p><b>Chapters</b></p><p>00:00 Sisterly Greetings and Introduction</p><p>03:03 Childhood Adventures in Entrepreneurship</p><p>05:54 Lessons from the Family Business</p><p>08:57 The Gas Station Experience</p><p>12:03 Cryogenic Freezing: A Unique Business Venture</p><p>21:01 Reflections on Success and Failure</p><p>24:59 The Loneliness of Leadership</p><p>28:52 Financial Lessons Learned</p><p>32:59 Navigating Partnerships</p><p>40:00 Maintaining Relationships in Business</p><p><br/></p><p><b>Keywords</b></p><p>sisterhood, entrepreneurship, family business, childhood memories, business lessons, partnerships, financial education, loneliness in leadership, cryogenic freezing, gas station experience</p><p><br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></content:encoded>
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    <itunes:author></itunes:author>
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    <pubDate>Fri, 20 Feb 2026 09:00:00 -0500</pubDate>
    <itunes:duration>2073</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
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    <itunes:title>Ep. 17 From Corporate Training to Stained Glass: Jill Huentelman&#39;s Inspirational Journey</itunes:title>
    <title>Ep. 17 From Corporate Training to Stained Glass: Jill Huentelman&#39;s Inspirational Journey</title>
    <itunes:summary><![CDATA[Liz and Sarah have a great conversation with a guest who straddles the coaching and creative world in an incredibly beautiful way.  Join us in this captivating episode as Jill Huentelman of Huentelglas shares how she transitioned from building a successful corporate training company to embracing her passion for stained glass art. Discover her insights on building beauty, community, and belief while growing a thriving creative business. In this episode: Jill's early career in corporate tr...]]></itunes:summary>
    <description><![CDATA[<p>Liz and Sarah have a great conversation with a guest who straddles the coaching and creative world in an incredibly beautiful way.  Join us in this captivating episode as Jill Huentelman of Huentelglas shares how she transitioned from building a successful corporate training company to embracing her passion for stained glass art. Discover her insights on building beauty, community, and belief while growing a thriving creative business.</p><p><b>In this episode:</b></p><ul><li>Jill&apos;s early career in corporate training and the successful sale of Lernia Training Solutions</li><li>Her pivot into stained glass art after 20 years, reigniting her passion</li><li>Building a studio dedicated to craft, community, and connection</li><li>The importance of listening to your audience and clients to guide product offerings</li><li>Her &quot;three promises&quot;: building beauty, business, and belief</li><li>Strategies for intentional growth, experimenting with small launches, and pricing</li><li>How she manages multiple passions without burnout through time blocking and partnerships</li><li>The emotional journey of closing her previous business and trusting the process</li><li>Practical steps for entrepreneurs considering a career pivot or adding creative pursuits</li></ul><p><b>Timestamps:</b></p><ul><li>(00:00) - Introduction &amp; Jill&apos;s background in corporate training</li><li>(02:07) - Transition from corporate to creative entrepreneurship</li><li>(04:16) - Building her stained glass studio &amp; community</li><li>(09:56) - How her business model evolved over time</li><li>(15:41) - The significance of her &quot;three promises&quot;</li><li>(20:21) - Listening to clients and creating meaningful connections</li><li>(24:33) - Transitioning from a successful business and the emotional process</li><li>(29:32) - The power of incremental pricing &amp; testing products</li><li>(36:39) - The importance of partnerships &amp; automating systems</li><li>(43:50) - Advice for entrepreneurs balancing multiple passions</li></ul><p><b>Resources &amp; Links:</b></p><ul><li><a href='https://huntelglass.com/'>Huentelglas Website</a></li><li><a href='https://amazon.com/s?k=The+Lean+Startup+Eric+Ries'>The Lean Startup by Eric Ries</a></li><li><a href='https://upwork.com/'>Upwork</a> (for hiring digital partners)</li><li><a href='https://theleanstartup.com/'>The Lean Start Up</a>, Eric Ries</li></ul><p><b>Connect with Jill Huentelman:</b></p><ul><li><a href='https://instagram.com/huntelglass'>Instagram - Huentelglas</a></li><li><a href='https://facebook.com/huntelglass'>Facebook - Huentelglas</a></li><li>Newtown Square, Pennsylvania</li></ul><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></description>
    <content:encoded><![CDATA[<p>Liz and Sarah have a great conversation with a guest who straddles the coaching and creative world in an incredibly beautiful way.  Join us in this captivating episode as Jill Huentelman of Huentelglas shares how she transitioned from building a successful corporate training company to embracing her passion for stained glass art. Discover her insights on building beauty, community, and belief while growing a thriving creative business.</p><p><b>In this episode:</b></p><ul><li>Jill&apos;s early career in corporate training and the successful sale of Lernia Training Solutions</li><li>Her pivot into stained glass art after 20 years, reigniting her passion</li><li>Building a studio dedicated to craft, community, and connection</li><li>The importance of listening to your audience and clients to guide product offerings</li><li>Her &quot;three promises&quot;: building beauty, business, and belief</li><li>Strategies for intentional growth, experimenting with small launches, and pricing</li><li>How she manages multiple passions without burnout through time blocking and partnerships</li><li>The emotional journey of closing her previous business and trusting the process</li><li>Practical steps for entrepreneurs considering a career pivot or adding creative pursuits</li></ul><p><b>Timestamps:</b></p><ul><li>(00:00) - Introduction &amp; Jill&apos;s background in corporate training</li><li>(02:07) - Transition from corporate to creative entrepreneurship</li><li>(04:16) - Building her stained glass studio &amp; community</li><li>(09:56) - How her business model evolved over time</li><li>(15:41) - The significance of her &quot;three promises&quot;</li><li>(20:21) - Listening to clients and creating meaningful connections</li><li>(24:33) - Transitioning from a successful business and the emotional process</li><li>(29:32) - The power of incremental pricing &amp; testing products</li><li>(36:39) - The importance of partnerships &amp; automating systems</li><li>(43:50) - Advice for entrepreneurs balancing multiple passions</li></ul><p><b>Resources &amp; Links:</b></p><ul><li><a href='https://huntelglass.com/'>Huentelglas Website</a></li><li><a href='https://amazon.com/s?k=The+Lean+Startup+Eric+Ries'>The Lean Startup by Eric Ries</a></li><li><a href='https://upwork.com/'>Upwork</a> (for hiring digital partners)</li><li><a href='https://theleanstartup.com/'>The Lean Start Up</a>, Eric Ries</li></ul><p><b>Connect with Jill Huentelman:</b></p><ul><li><a href='https://instagram.com/huntelglass'>Instagram - Huentelglas</a></li><li><a href='https://facebook.com/huntelglass'>Facebook - Huentelglas</a></li><li>Newtown Square, Pennsylvania</li></ul><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2520745/episodes/18667408-ep-17-from-corporate-training-to-stained-glass-jill-huentelman-s-inspirational-journey.mp3" length="29743685" type="audio/mpeg" />
    <itunes:author>Liz Szporn and Sarah Trueman</itunes:author>
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    <pubDate>Fri, 13 Feb 2026 09:00:00 -0500</pubDate>
    <itunes:duration>2474</itunes:duration>
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    <itunes:title>Ep. 16 Laura Angress - An Artists Journey: from Rome to Jersey, with Love </itunes:title>
    <title>Ep. 16 Laura Angress - An Artists Journey: from Rome to Jersey, with Love </title>
    <itunes:summary><![CDATA[Summary  In this episode of the CEO Sisters Road Trip, Liz and Sarah explore the intersection of creativity and business with New Jersey artist, Laura Angress of Murals By Laura. Laura shares her journey from the corporate world to becoming a successful muralist and fine artist, inspired by her experiences in the Sistine Chapel. The conversation delves into the challenges and triumphs of building a sustainable art business, finding inspiration in personal experiences, and navigating the art w...]]></itunes:summary>
    <description><![CDATA[<p><b>Summary<br/></b><br/>In this episode of the CEO Sisters Road Trip, Liz and Sarah explore the intersection of creativity and business with New Jersey artist, Laura Angress of <a href='https://muralsbylaura.com/'>Murals By Laura</a>. Laura shares her journey from the corporate world to becoming a successful muralist and fine artist, inspired by her experiences in the Sistine Chapel. The conversation delves into the challenges and triumphs of building a sustainable art business, finding inspiration in personal experiences, and navigating the art world as an emerging artist. In this conversation, Laura Angress shares her journey as an artist, detailing her experiences from her first art show to building a successful art business. She emphasizes the importance of community connections, finding a unique voice in her art, and balancing passion with profitability. Laura discusses the challenges of pricing her work, the significance of networking, and the strategies she employs to scale her business. She also offers valuable advice for aspiring artists, encouraging them to trust their instincts and pursue their passions.<br/><br/></p><p><b>Takeaways</b></p><ul><li>The journey from corporate life to pursuing art can be fulfilling and transformative.</li><li>The importance of listening.  Listening to yourself, your customers and your support network is crucial.</li><li>Building a sustainable brand requires both artistic vision and business acumen.</li><li>Finding a niche, such as beach-themed art, can lead to business success.</li><li>Artists should embrace their unique stories and backgrounds in their work.</li><li>Community connections significantly impact an artist&apos;s journey.</li><li>Finding a unique voice in art is essential for success.</li><li>Balancing passion and profit is possible. Pricing art can be complex and requires a thoughtful approach.</li><li>Scaling an art business involves understanding market demands.</li><li>Protecting creative time is crucial for artistic growth.</li></ul><p><b>Chapters<br/></b><br/>00:00 Introduction to the CEO Sisters Road Trip<br/>03:07 Meet Laura Angress: Artist and Entrepreneur<br/>06:00 The Journey of Building a Creative Business<br/>12:01 The Importance of Art in Everyday Life<br/>17:41 The Epiphany at the Sistine Chapel<br/>20:36 Transitioning to Art: A Personal Journey<br/>22:09 The Evolution of an Artist<br/>23:42 Creating Memories Through Art<br/>24:12 Finding Inspiration in Local Landmarks<br/>29:38 Building a Community Through Art<br/>35:09 Balancing Passion and Market Demand<br/>40:11 Finding Balance in Art and Business<br/>41:09 The Art of Pricing: Valuing Your Work<br/>43:21 Understanding Art: Overcoming Sticker Shock<br/>45:43 Building Connections: The Joy of Art Shows<br/>46:52 Scaling Your Art Business: Tips for Success<br/>49:22 The Power of Persistence: Stories of Opportunity<br/>51:31 Creating Limited Editions: The Print Process<br/>54:43 Balancing Life and Creativity: Time Management<br/>58:20 Pursuing Passion: Advice for Aspiring Artists<br/><br/></p><p><b>Resources</b></p><p>Murals By Laura: https://muralsbylaura.com/</p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></description>
    <content:encoded><![CDATA[<p><b>Summary<br/></b><br/>In this episode of the CEO Sisters Road Trip, Liz and Sarah explore the intersection of creativity and business with New Jersey artist, Laura Angress of <a href='https://muralsbylaura.com/'>Murals By Laura</a>. Laura shares her journey from the corporate world to becoming a successful muralist and fine artist, inspired by her experiences in the Sistine Chapel. The conversation delves into the challenges and triumphs of building a sustainable art business, finding inspiration in personal experiences, and navigating the art world as an emerging artist. In this conversation, Laura Angress shares her journey as an artist, detailing her experiences from her first art show to building a successful art business. She emphasizes the importance of community connections, finding a unique voice in her art, and balancing passion with profitability. Laura discusses the challenges of pricing her work, the significance of networking, and the strategies she employs to scale her business. She also offers valuable advice for aspiring artists, encouraging them to trust their instincts and pursue their passions.<br/><br/></p><p><b>Takeaways</b></p><ul><li>The journey from corporate life to pursuing art can be fulfilling and transformative.</li><li>The importance of listening.  Listening to yourself, your customers and your support network is crucial.</li><li>Building a sustainable brand requires both artistic vision and business acumen.</li><li>Finding a niche, such as beach-themed art, can lead to business success.</li><li>Artists should embrace their unique stories and backgrounds in their work.</li><li>Community connections significantly impact an artist&apos;s journey.</li><li>Finding a unique voice in art is essential for success.</li><li>Balancing passion and profit is possible. Pricing art can be complex and requires a thoughtful approach.</li><li>Scaling an art business involves understanding market demands.</li><li>Protecting creative time is crucial for artistic growth.</li></ul><p><b>Chapters<br/></b><br/>00:00 Introduction to the CEO Sisters Road Trip<br/>03:07 Meet Laura Angress: Artist and Entrepreneur<br/>06:00 The Journey of Building a Creative Business<br/>12:01 The Importance of Art in Everyday Life<br/>17:41 The Epiphany at the Sistine Chapel<br/>20:36 Transitioning to Art: A Personal Journey<br/>22:09 The Evolution of an Artist<br/>23:42 Creating Memories Through Art<br/>24:12 Finding Inspiration in Local Landmarks<br/>29:38 Building a Community Through Art<br/>35:09 Balancing Passion and Market Demand<br/>40:11 Finding Balance in Art and Business<br/>41:09 The Art of Pricing: Valuing Your Work<br/>43:21 Understanding Art: Overcoming Sticker Shock<br/>45:43 Building Connections: The Joy of Art Shows<br/>46:52 Scaling Your Art Business: Tips for Success<br/>49:22 The Power of Persistence: Stories of Opportunity<br/>51:31 Creating Limited Editions: The Print Process<br/>54:43 Balancing Life and Creativity: Time Management<br/>58:20 Pursuing Passion: Advice for Aspiring Artists<br/><br/></p><p><b>Resources</b></p><p>Murals By Laura: https://muralsbylaura.com/</p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></content:encoded>
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    <itunes:author>Liz Szporn and Sarah Trueman</itunes:author>
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    <pubDate>Sun, 08 Feb 2026 09:00:00 -0500</pubDate>
    <itunes:duration>2276</itunes:duration>
    <itunes:keywords>keywords creativity, business, art, murals, entrepreneurship, inspiration, Sistine Chapel, Long Beach Island, professional artist, gallery, art, artist journey, community connection, unique voice, passion, profit, networking, scaling business, creative sp</itunes:keywords>
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    <itunes:title>Ep. 14 - The Price of Power - Moving from Survival to Thriving</itunes:title>
    <title>Ep. 14 - The Price of Power - Moving from Survival to Thriving</title>
    <itunes:summary><![CDATA[Summary In this engaging conversation, CEO Sisters, Liz Szporn and Sarah Trueman explore the challenges faced by female entrepreneurs, particularly around pricing and self-worth. They discuss the alarming statistic that less than 18% of women business owners pay themselves a salary consistent with industry standards, highlighting the need for a shift in mindset towards valuing their work. The duo delves into the concept of the 'worth gap', the importance of understanding invisible work, and t...]]></itunes:summary>
    <description><![CDATA[<p><b>Summary</b></p><p>In this engaging conversation, CEO Sisters, Liz Szporn and Sarah Trueman explore the challenges faced by female entrepreneurs, particularly around pricing and self-worth. They discuss the alarming statistic that less than 18% of women business owners pay themselves a salary consistent with industry standards, highlighting the need for a shift in mindset towards valuing their work. The duo delves into the concept of the &apos;worth gap&apos;, the importance of understanding invisible work, and the transition from hourly billing to value-based pricing. They emphasize the significance of knowing one&apos;s costs, the dangers of scope creep, and the necessity of creating opportunity buckets for passion projects. Ultimately, they encourage listeners to respect their businesses through appropriate pricing strategies and to take actionable steps towards growth.</p><p><b>Takeaways</b></p><ul><li>Less than 18% of women business owners pay themselves a salary consistent with industry standards.</li><li>Most  entrepreneurs reinvest profits back into their businesses instead of paying themselves.</li><li>Charging what you&apos;re worth is one of the scariest things for entrepreneurs.</li><li>Invisible work often goes unaccounted for in pricing strategies.</li><li>Billing by the hour commoditizes your expertise and undervalues your work.</li><li>The transformation economy focuses on the change you provide, not just the service.</li><li>Understanding your costs is crucial for setting prices that allow for growth.</li><li>If everyone is saying yes to your prices, you may be underpricing your services.</li></ul><p><b>Chapters</b></p><p>00:00 Introduction and Setting the Scene</p><p>03:38 The Worth Gap: Understanding Female Entrepreneurs&apos; Salaries</p><p>06:31 Pricing Mindset: The Fear of Charging What You&apos;re Worth</p><p>12:09 Invisible Work: Accounting for Time and Effort</p><p>14:57 Transitioning from Hourly Billing to Value-Based Pricing</p><p>21:05 Survival vs. Thriving: Calculating True Business Costs</p><p>26:00 The Fear of Rejection: Pricing to Avoid No</p><p>30:37 Non-Negotiables in Pricing Physical Goods</p><p>36:00 Hidden Discounts: The Cost of Scope Creep</p><p>41:53 Opportunity Buckets: Balancing Passion Projects and Profit</p><p>44:59 Mindset Check: Respecting Your Business Through Pricing</p><p>46:50 Action Steps for Growth: Evaluating Your Pricing Strategy</p><p><b>SOURCES</b></p><ol><li>The Polsky Center at the University of Chicago (2024): This is the source for the &quot;18% of women vs 42% of men&quot; stat. It highlights that even in high-growth incubators, women significantly underpay themselves compared to their male counterparts.</li><li>Intuit QuickBooks <a href='https://www.slideshare.net/slideshow/the-state-of-small-business-cash-flow/130643652'>&quot;State of Small Business Cash Flow&quot;:</a> This study found that 61% of small businesses struggle with cash flow, and 32% specifically reported that they cannot pay themselves or their employees because of it.</li><li>The &quot;Gender Pay Gap&quot; in Self-Employment (IPSE/HoneyBook): Research often shows the gap is actually <em>wider</em> for the self-employed (often around 30-40%) than it is for traditional employees, largely because women tend to &quot;negotiate themselves down&quot; before even sending a quote.</li><li><a href='https://finance.yahoo.com/news/gender-pay-gap-even-bigger-153014050.html?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAABYJ8FW2ucfUIio8Aur-hoZlKpayNMiL26MDB7mYCRadf5hCOgSpdQqZbtO08e1b4c25tIiOrrROZpXD75Dpq51Vc33Rb_sTDkhyHEuzTLPPutpC81ONbFuilHE3hd7bJQomL3zm6MEmMhoAjsiCh7w9ZW8749dsu8-Ao9iUJZTs'>The Gender pay gap for Freelancers</a></li><li><a href='https://www.youtube.com/watch?v=uYNqpiGSrhg'>The Transformational economy by, Joe Pine</a>   <a href='https://www.youtube.com/watch?v=uYNqpiGSrhg'>(video intro)</a></li></ol><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></description>
    <content:encoded><![CDATA[<p><b>Summary</b></p><p>In this engaging conversation, CEO Sisters, Liz Szporn and Sarah Trueman explore the challenges faced by female entrepreneurs, particularly around pricing and self-worth. They discuss the alarming statistic that less than 18% of women business owners pay themselves a salary consistent with industry standards, highlighting the need for a shift in mindset towards valuing their work. The duo delves into the concept of the &apos;worth gap&apos;, the importance of understanding invisible work, and the transition from hourly billing to value-based pricing. They emphasize the significance of knowing one&apos;s costs, the dangers of scope creep, and the necessity of creating opportunity buckets for passion projects. Ultimately, they encourage listeners to respect their businesses through appropriate pricing strategies and to take actionable steps towards growth.</p><p><b>Takeaways</b></p><ul><li>Less than 18% of women business owners pay themselves a salary consistent with industry standards.</li><li>Most  entrepreneurs reinvest profits back into their businesses instead of paying themselves.</li><li>Charging what you&apos;re worth is one of the scariest things for entrepreneurs.</li><li>Invisible work often goes unaccounted for in pricing strategies.</li><li>Billing by the hour commoditizes your expertise and undervalues your work.</li><li>The transformation economy focuses on the change you provide, not just the service.</li><li>Understanding your costs is crucial for setting prices that allow for growth.</li><li>If everyone is saying yes to your prices, you may be underpricing your services.</li></ul><p><b>Chapters</b></p><p>00:00 Introduction and Setting the Scene</p><p>03:38 The Worth Gap: Understanding Female Entrepreneurs&apos; Salaries</p><p>06:31 Pricing Mindset: The Fear of Charging What You&apos;re Worth</p><p>12:09 Invisible Work: Accounting for Time and Effort</p><p>14:57 Transitioning from Hourly Billing to Value-Based Pricing</p><p>21:05 Survival vs. Thriving: Calculating True Business Costs</p><p>26:00 The Fear of Rejection: Pricing to Avoid No</p><p>30:37 Non-Negotiables in Pricing Physical Goods</p><p>36:00 Hidden Discounts: The Cost of Scope Creep</p><p>41:53 Opportunity Buckets: Balancing Passion Projects and Profit</p><p>44:59 Mindset Check: Respecting Your Business Through Pricing</p><p>46:50 Action Steps for Growth: Evaluating Your Pricing Strategy</p><p><b>SOURCES</b></p><ol><li>The Polsky Center at the University of Chicago (2024): This is the source for the &quot;18% of women vs 42% of men&quot; stat. It highlights that even in high-growth incubators, women significantly underpay themselves compared to their male counterparts.</li><li>Intuit QuickBooks <a href='https://www.slideshare.net/slideshow/the-state-of-small-business-cash-flow/130643652'>&quot;State of Small Business Cash Flow&quot;:</a> This study found that 61% of small businesses struggle with cash flow, and 32% specifically reported that they cannot pay themselves or their employees because of it.</li><li>The &quot;Gender Pay Gap&quot; in Self-Employment (IPSE/HoneyBook): Research often shows the gap is actually <em>wider</em> for the self-employed (often around 30-40%) than it is for traditional employees, largely because women tend to &quot;negotiate themselves down&quot; before even sending a quote.</li><li><a href='https://finance.yahoo.com/news/gender-pay-gap-even-bigger-153014050.html?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAABYJ8FW2ucfUIio8Aur-hoZlKpayNMiL26MDB7mYCRadf5hCOgSpdQqZbtO08e1b4c25tIiOrrROZpXD75Dpq51Vc33Rb_sTDkhyHEuzTLPPutpC81ONbFuilHE3hd7bJQomL3zm6MEmMhoAjsiCh7w9ZW8749dsu8-Ao9iUJZTs'>The Gender pay gap for Freelancers</a></li><li><a href='https://www.youtube.com/watch?v=uYNqpiGSrhg'>The Transformational economy by, Joe Pine</a>   <a href='https://www.youtube.com/watch?v=uYNqpiGSrhg'>(video intro)</a></li></ol><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></content:encoded>
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    <pubDate>Fri, 30 Jan 2026 09:00:00 -0500</pubDate>
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  <item>
    <itunes:title>Ep. 13 - Unleashing Productivity</itunes:title>
    <title>Ep. 13 - Unleashing Productivity</title>
    <itunes:summary><![CDATA[Summary  In this episode of the CEO Sisters Road Trip, Liz and Sarah explore the multifaceted nature of productivity, emphasizing the importance of managing energy over time. They discuss personal experiences with burnout, the balance between creativity and structure, and the challenges of navigating business and home emergencies. The sisters share practical productivity hacks, lessons learned from each other, and reflect on the legacy they wish to leave for their children, focusing on joy an...]]></itunes:summary>
    <description><![CDATA[<p>Summary<br/><br/>In this episode of the CEO Sisters Road Trip, Liz and Sarah explore the multifaceted nature of productivity, emphasizing the importance of managing energy over time. They discuss personal experiences with burnout, the balance between creativity and structure, and the challenges of navigating business and home emergencies. The sisters share practical productivity hacks, lessons learned from each other, and reflect on the legacy they wish to leave for their children, focusing on joy and meaningful impact rather than mere task completion.<br/><br/><b>Takeaways</b></p><ul><li>Managing energy is more important than managing time.</li><li>Recognizing burnout signals can help restore balance.</li><li>Creating a structured calendar can enhance productivity.</li><li>Finding joy in work is crucial for personal fulfillment.</li><li>Productivity should be meaningful and impactful.</li><li>Grace is necessary when plans don&apos;t go as scheduled.</li><li>Using tools like Google Workspace can streamline tasks.</li><li>Legacy is about how we feel and the impact we make with the time we have.</li></ul><p><b>Resources</b></p><ul><li><a href='https://support.google.com/a/users/answer/9310491?hl=en'>Google Sites Help</a>, </li><li><a href='https://12weekyear.com/'>The 12 Week Year, Brian Moran</a></li></ul><p><b>Chapters<br/></b><br/>00:00 Introduction to Productivity and Balance<br/>13:49 Navigating Time Management and Personal Well-being<br/>17:14 Recognizing Burnout and Finding Harmony<br/>20:18 Energy Management vs. Time Management<br/>21:55 Balancing Creativity and Structure<br/>24:37 Finding Your Optimal Work Time<br/>26:50 Navigating Business and Home Emergencies<br/>30:41 Identifying Energy-Draining Tasks<br/>32:50 Productivity Hacks and Learning from Each Other<br/>38:50 Preparing for the Week Ahead<br/>43:14 Legacy and Meaning in Productivity<br/><br/></p><p><b>Keywords</b><br/>productivity, energy management, burnout, work-life balance, creativity, time management, business, home emergencies, productivity hacks, legacy<br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></description>
    <content:encoded><![CDATA[<p>Summary<br/><br/>In this episode of the CEO Sisters Road Trip, Liz and Sarah explore the multifaceted nature of productivity, emphasizing the importance of managing energy over time. They discuss personal experiences with burnout, the balance between creativity and structure, and the challenges of navigating business and home emergencies. The sisters share practical productivity hacks, lessons learned from each other, and reflect on the legacy they wish to leave for their children, focusing on joy and meaningful impact rather than mere task completion.<br/><br/><b>Takeaways</b></p><ul><li>Managing energy is more important than managing time.</li><li>Recognizing burnout signals can help restore balance.</li><li>Creating a structured calendar can enhance productivity.</li><li>Finding joy in work is crucial for personal fulfillment.</li><li>Productivity should be meaningful and impactful.</li><li>Grace is necessary when plans don&apos;t go as scheduled.</li><li>Using tools like Google Workspace can streamline tasks.</li><li>Legacy is about how we feel and the impact we make with the time we have.</li></ul><p><b>Resources</b></p><ul><li><a href='https://support.google.com/a/users/answer/9310491?hl=en'>Google Sites Help</a>, </li><li><a href='https://12weekyear.com/'>The 12 Week Year, Brian Moran</a></li></ul><p><b>Chapters<br/></b><br/>00:00 Introduction to Productivity and Balance<br/>13:49 Navigating Time Management and Personal Well-being<br/>17:14 Recognizing Burnout and Finding Harmony<br/>20:18 Energy Management vs. Time Management<br/>21:55 Balancing Creativity and Structure<br/>24:37 Finding Your Optimal Work Time<br/>26:50 Navigating Business and Home Emergencies<br/>30:41 Identifying Energy-Draining Tasks<br/>32:50 Productivity Hacks and Learning from Each Other<br/>38:50 Preparing for the Week Ahead<br/>43:14 Legacy and Meaning in Productivity<br/><br/></p><p><b>Keywords</b><br/>productivity, energy management, burnout, work-life balance, creativity, time management, business, home emergencies, productivity hacks, legacy<br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></content:encoded>
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    <itunes:author>Liz Szporn and Sarah Trueman</itunes:author>
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    <pubDate>Fri, 23 Jan 2026 09:00:00 -0500</pubDate>
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    <itunes:title>Ep. 11 Work Life Harmony: Defining Success on Your Own Terms</itunes:title>
    <title>Ep. 11 Work Life Harmony: Defining Success on Your Own Terms</title>
    <itunes:summary><![CDATA[Summary In this episode of the CEO Sisters Road Trip, Liz and Sarah discuss the concept of work-life harmony, reflecting on their past year in business and how they define success on their own terms. They emphasize the importance of anticipation and planning, especially in the context of seasonal business cycles. The conversation also touches on the significance of establishing boundaries and routines, learning from challenges, and the role of accountability in achieving personal and professi...]]></itunes:summary>
    <description><![CDATA[<p><b>Summary</b><br/>In this episode of the CEO Sisters Road Trip, Liz and Sarah discuss the concept of work-life harmony, reflecting on their past year in business and how they define success on their own terms. They emphasize the importance of anticipation and planning, especially in the context of seasonal business cycles. The conversation also touches on the significance of establishing boundaries and routines, learning from challenges, and the role of accountability in achieving personal and professional goals. </p><p>Ultimately, they highlight that success is not solely defined by financial metrics but also by personal fulfillment and joy in their work.<br/><br/><b>Takeaways</b><br/>-Work-life harmony is about finding balance in different seasons of life.<br/>-Success should be defined on our own terms, not just by financial metrics.<br/>-Planning ahead and anticipating challenges can alleviate stress.<br/>-Establishing a morning routine is crucial for personal well-being.<br/>-Scheduling is a form of self-care that helps maintain balance.<br/>-Learning from past experiences is essential for growth.<br/>-Accountability partners can provide support and motivation.<br/>-Knowing when to say no is important.<br/>-Embracing the creative process can make work feel like play.<br/>-Reflecting on achievements helps in setting future goals.</p><p><b>Resources:</b></p><ul><li><a href='https://www.amazon.com/s?k=12+week+year&amp;crid=HDLRX3YT39DX&amp;sprefix=12+week+year%2Caps%2C132&amp;ref=nb_sb_ss_p13n-expert-pd-ops-ranker_ci_hl-bn-left_1_12'>The 12 Week Year, by Brian Moran</a></li><li><a href='https://youarelovedtemplates.com/'>You are Loved </a>- the template we used for our 12 Week Year goal tracking! </li></ul><p><b>Chapters</b><br/>00:00 Introduction to Work-Life Harmony<br/>03:54 Reflecting on the Past Year<br/>08:00 Defining Success on Our Own Terms<br/>11:55 The Importance of Anticipation and Planning<br/>15:51 Redefining Success Beyond Financial Metrics<br/>20:11 Establishing Boundaries and Routines<br/>24:00 Learning from Challenges and Custom Orders<br/>27:54 Accountability and Support in Business<br/>32:00 Conclusion and Key Takeaways<br/><br/></p><p>TAGs : work-life harmony, business success, female entrepreneurs, planning, accountability, personal growth, financial goals, self-care, boundaries, creative process<br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></description>
    <content:encoded><![CDATA[<p><b>Summary</b><br/>In this episode of the CEO Sisters Road Trip, Liz and Sarah discuss the concept of work-life harmony, reflecting on their past year in business and how they define success on their own terms. They emphasize the importance of anticipation and planning, especially in the context of seasonal business cycles. The conversation also touches on the significance of establishing boundaries and routines, learning from challenges, and the role of accountability in achieving personal and professional goals. </p><p>Ultimately, they highlight that success is not solely defined by financial metrics but also by personal fulfillment and joy in their work.<br/><br/><b>Takeaways</b><br/>-Work-life harmony is about finding balance in different seasons of life.<br/>-Success should be defined on our own terms, not just by financial metrics.<br/>-Planning ahead and anticipating challenges can alleviate stress.<br/>-Establishing a morning routine is crucial for personal well-being.<br/>-Scheduling is a form of self-care that helps maintain balance.<br/>-Learning from past experiences is essential for growth.<br/>-Accountability partners can provide support and motivation.<br/>-Knowing when to say no is important.<br/>-Embracing the creative process can make work feel like play.<br/>-Reflecting on achievements helps in setting future goals.</p><p><b>Resources:</b></p><ul><li><a href='https://www.amazon.com/s?k=12+week+year&amp;crid=HDLRX3YT39DX&amp;sprefix=12+week+year%2Caps%2C132&amp;ref=nb_sb_ss_p13n-expert-pd-ops-ranker_ci_hl-bn-left_1_12'>The 12 Week Year, by Brian Moran</a></li><li><a href='https://youarelovedtemplates.com/'>You are Loved </a>- the template we used for our 12 Week Year goal tracking! </li></ul><p><b>Chapters</b><br/>00:00 Introduction to Work-Life Harmony<br/>03:54 Reflecting on the Past Year<br/>08:00 Defining Success on Our Own Terms<br/>11:55 The Importance of Anticipation and Planning<br/>15:51 Redefining Success Beyond Financial Metrics<br/>20:11 Establishing Boundaries and Routines<br/>24:00 Learning from Challenges and Custom Orders<br/>27:54 Accountability and Support in Business<br/>32:00 Conclusion and Key Takeaways<br/><br/></p><p>TAGs : work-life harmony, business success, female entrepreneurs, planning, accountability, personal growth, financial goals, self-care, boundaries, creative process<br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></content:encoded>
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    <pubDate>Fri, 16 Jan 2026 09:00:00 -0500</pubDate>
    <itunes:duration>1988</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>Ep. 12 - From ER to Entrepreneur: Dr. Erin&#39;s Journey</itunes:title>
    <title>Ep. 12 - From ER to Entrepreneur: Dr. Erin&#39;s Journey</title>
    <itunes:summary><![CDATA[In this episode of CEO Sisters Road Trip, Liz and Sarah welcome Dr. Erin Reardon, an emergency room physician who transitioned out of the emergency room to saveing lives in a more proactive way through Emergency Health Fix, a health company focused on prevention and metabolic health. Our conversation covers the sisters' recent retreat for business planning and Dr. Erin's journey from traditional medicine to a more holistic approach to health. They discuss the importance of feeling good and lo...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of CEO Sisters Road Trip, Liz and Sarah welcome Dr. Erin Reardon, an emergency room physician who transitioned out of the emergency room to saveing lives in a more proactive way through <b>Emergency Health Fix</b>, <b>a health company focused on prevention and metabolic health</b>. Our conversation covers the sisters&apos; recent retreat for business planning and Dr. Erin&apos;s journey from traditional medicine to a more holistic approach to health. They discuss the importance of feeling good and looking good, and how small changes can lead to significant health improvements. </p><p>In this engaging conversation, Dr. Erin shares her journey from being an ER doctor to becoming an entrepreneur focused on preventative health and nutrition. She discusses the importance of making complex medical concepts accessible to her clients, the challenges of transitioning to a business mindset, and the joy of building a supportive team. The conversation also touches on the dynamics of working with family, the impact of her work on clients&apos; lives, and the lessons learned along the way.</p><p><b>Takeaways</b></p><ul><li>Retreats can provide clarity and direction for entrepreneurs.</li><li>Building a supportive community is essential for growth.</li><li>Health is not just about medicine; it&apos;s about lifestyle changes.</li><li>Personal experiences can lead to innovative business ideas.</li><li>The journey to health can be a collective effort.</li><li>Understanding the root causes of health issues is crucial.</li><li>Small changes can lead to significant health improvements.</li><li>The power of sharing knowledge within a community.</li><li>Feeling good about oneself is a strong motivator for change. Dr. Erin emphasizes the importance of making complex medical concepts digestible for clients.</li><li>Transitioning from ER to entrepreneurship was a fun learning experience for Dr. Erin.</li><li>Building a supportive team has been one of the most rewarding aspects of her business.</li><li>Working with family can be both challenging and rewarding in a business context.</li><li>The ripple effect of her work extends to clients&apos; families and communities.</li><li>Dr. Erin&apos;s clients often become her best advocates and marketers.</li><li>Navigating the dynamics of family and business requires balance and understanding.</li></ul><p><b>Chapters<br/></b><br/>00:00 Introduction to CEO Sisters Road Trip<br/>02:59 Retreat Reflections and Business Planning<br/>05:54 Introducing Dr. Erin Reardon<br/>10:16 Dr. Erin&apos;s Journey and Business Model<br/>20:17 Reflecting on the Past: Friendships and Growth<br/>24:50 The Birth of Emergency Health Fix<br/>30:15 Transforming Lives: The Impact of Nutrition<br/>36:34 From ER to Entrepreneur: Navigating New Challenges<br/>45:47 Family Dynamics in Business: Balancing Work and Relationships<br/>47:59 The Importance of Multiple Income Streams<br/>49:35 Family Dynamics and Work-Life Balance<br/>50:41 Overcoming Skepticism from Family and Friends<br/>52:09 The Journey from Traditional Roles to New Opportunities<br/>54:41 Redefining Success and Impact<br/>55:24 Learning from Mistakes and Messy Moments<br/>58:15 The Power of Positive Feedback<br/>01:01:39 Transforming Lives Through Preventative Care<br/>01:02:51 Building a Brand and Expanding Reach<br/><br/><br/><br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of CEO Sisters Road Trip, Liz and Sarah welcome Dr. Erin Reardon, an emergency room physician who transitioned out of the emergency room to saveing lives in a more proactive way through <b>Emergency Health Fix</b>, <b>a health company focused on prevention and metabolic health</b>. Our conversation covers the sisters&apos; recent retreat for business planning and Dr. Erin&apos;s journey from traditional medicine to a more holistic approach to health. They discuss the importance of feeling good and looking good, and how small changes can lead to significant health improvements. </p><p>In this engaging conversation, Dr. Erin shares her journey from being an ER doctor to becoming an entrepreneur focused on preventative health and nutrition. She discusses the importance of making complex medical concepts accessible to her clients, the challenges of transitioning to a business mindset, and the joy of building a supportive team. The conversation also touches on the dynamics of working with family, the impact of her work on clients&apos; lives, and the lessons learned along the way.</p><p><b>Takeaways</b></p><ul><li>Retreats can provide clarity and direction for entrepreneurs.</li><li>Building a supportive community is essential for growth.</li><li>Health is not just about medicine; it&apos;s about lifestyle changes.</li><li>Personal experiences can lead to innovative business ideas.</li><li>The journey to health can be a collective effort.</li><li>Understanding the root causes of health issues is crucial.</li><li>Small changes can lead to significant health improvements.</li><li>The power of sharing knowledge within a community.</li><li>Feeling good about oneself is a strong motivator for change. Dr. Erin emphasizes the importance of making complex medical concepts digestible for clients.</li><li>Transitioning from ER to entrepreneurship was a fun learning experience for Dr. Erin.</li><li>Building a supportive team has been one of the most rewarding aspects of her business.</li><li>Working with family can be both challenging and rewarding in a business context.</li><li>The ripple effect of her work extends to clients&apos; families and communities.</li><li>Dr. Erin&apos;s clients often become her best advocates and marketers.</li><li>Navigating the dynamics of family and business requires balance and understanding.</li></ul><p><b>Chapters<br/></b><br/>00:00 Introduction to CEO Sisters Road Trip<br/>02:59 Retreat Reflections and Business Planning<br/>05:54 Introducing Dr. Erin Reardon<br/>10:16 Dr. Erin&apos;s Journey and Business Model<br/>20:17 Reflecting on the Past: Friendships and Growth<br/>24:50 The Birth of Emergency Health Fix<br/>30:15 Transforming Lives: The Impact of Nutrition<br/>36:34 From ER to Entrepreneur: Navigating New Challenges<br/>45:47 Family Dynamics in Business: Balancing Work and Relationships<br/>47:59 The Importance of Multiple Income Streams<br/>49:35 Family Dynamics and Work-Life Balance<br/>50:41 Overcoming Skepticism from Family and Friends<br/>52:09 The Journey from Traditional Roles to New Opportunities<br/>54:41 Redefining Success and Impact<br/>55:24 Learning from Mistakes and Messy Moments<br/>58:15 The Power of Positive Feedback<br/>01:01:39 Transforming Lives Through Preventative Care<br/>01:02:51 Building a Brand and Expanding Reach<br/><br/><br/><br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></content:encoded>
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    <itunes:author></itunes:author>
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    <pubDate>Fri, 09 Jan 2026 09:00:00 -0500</pubDate>
    <itunes:duration>3345</itunes:duration>
    <itunes:keywords>CEO Sisters, emergency health fix, community, entrepreneurship, business journey, podcast, women in business, origin stories, lessons learned, mission, vision</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>12</itunes:episode>
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    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Ep. 09 Financial Matters</itunes:title>
    <title>Ep. 09 Financial Matters</title>
    <itunes:summary><![CDATA[ Summary In this episode of the CEO Sisters Road Trip, Liz and Sarah explore the importance of financial clarity and mindset shifts in managing business finances. They discuss common cash flow mistakes, share personal financial stories, and emphasize the need for systems to optimize profitability. The conversation highlights the emotional pressures of running a business and the significance of having a supportive network.  Key takeaways include the necessity of clarity, planning, and the...]]></itunes:summary>
    <description><![CDATA[<p><br/><b>Summary</b><br/>In this episode of the CEO Sisters Road Trip, Liz and Sarah explore the importance of <b>financial clarity</b> and <b>mindset shifts</b> in managing business finances. They discuss common cash flow mistakes, share personal financial stories, and emphasize the need for systems to optimize profitability. The conversation highlights the<b> emotional pressures </b>of running a business and the<b> significance of having a supportive network.</b> </p><p>Key takeaways include the necessity of <b>clarity, planning, and the power of a system to drive financial success.</b><br/><br/><br/><b>Takeaways</b><br/>-Everything&apos;s figure-outable.<br/>-You are what you say.<br/>-Scarcity mindset is holding (most) people back.<br/>-You need five people to say yes.<br/>-It doesn&apos;t have to be complex.<br/>-No pressure, no diamonds.<br/>-Clarity, planning, and priorities.<br/>-The power of a system or a process.<br/>-You just have to be curious.<br/>-Your business matters.<br/><br/><b>Chapters<br/></b>00:00 Introduction to the CEO Sisters Road Trip<br/>05:40 Understanding Financial Clarity<br/>07:03 Mindset Shifts in Financial Management<br/>12:12 Mastering Financial Foundations<br/>15:02 Common Cash Flow Mistakes in Business<br/>17:09 The Importance of Financial Clarity<br/>19:00 Learning from Financial Mistakes<br/>23:56 Optimizing Profitability through Systems<br/>29:02 Emotional Pressures of Business Finance<br/>32:49 Key Takeaways and Lessons Learned<br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></description>
    <content:encoded><![CDATA[<p><br/><b>Summary</b><br/>In this episode of the CEO Sisters Road Trip, Liz and Sarah explore the importance of <b>financial clarity</b> and <b>mindset shifts</b> in managing business finances. They discuss common cash flow mistakes, share personal financial stories, and emphasize the need for systems to optimize profitability. The conversation highlights the<b> emotional pressures </b>of running a business and the<b> significance of having a supportive network.</b> </p><p>Key takeaways include the necessity of <b>clarity, planning, and the power of a system to drive financial success.</b><br/><br/><br/><b>Takeaways</b><br/>-Everything&apos;s figure-outable.<br/>-You are what you say.<br/>-Scarcity mindset is holding (most) people back.<br/>-You need five people to say yes.<br/>-It doesn&apos;t have to be complex.<br/>-No pressure, no diamonds.<br/>-Clarity, planning, and priorities.<br/>-The power of a system or a process.<br/>-You just have to be curious.<br/>-Your business matters.<br/><br/><b>Chapters<br/></b>00:00 Introduction to the CEO Sisters Road Trip<br/>05:40 Understanding Financial Clarity<br/>07:03 Mindset Shifts in Financial Management<br/>12:12 Mastering Financial Foundations<br/>15:02 Common Cash Flow Mistakes in Business<br/>17:09 The Importance of Financial Clarity<br/>19:00 Learning from Financial Mistakes<br/>23:56 Optimizing Profitability through Systems<br/>29:02 Emotional Pressures of Business Finance<br/>32:49 Key Takeaways and Lessons Learned<br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></content:encoded>
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    <itunes:author></itunes:author>
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    <pubDate>Fri, 19 Dec 2025 10:00:00 -0500</pubDate>
    <itunes:duration>2200</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>Ep.05 The Art of the Pivot</itunes:title>
    <title>Ep.05 The Art of the Pivot</title>
    <itunes:summary><![CDATA[In this episode of the CEO Sisters Road Trip, Liz and Sarah explore the concept of 'The Art of the Pivot' in business. They discuss the importance of adapting to change, the challenges of decision-making, and the emotional aspects of navigating business crises.  The sisters share personal anecdotes, insights on innovative pivots post-pandemic, and the significance of having a support system. They emphasize that pivots are a normal part of business and encourage listeners to embrace chang...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of the CEO Sisters Road Trip, Liz and Sarah explore the concept of &apos;The Art of the Pivot&apos; in business. They discuss the importance of adapting to change, the challenges of decision-making, and the emotional aspects of navigating business crises. </p><p>The sisters share personal anecdotes, insights on innovative pivots post-pandemic, and the significance of having a support system. They emphasize that pivots are a normal part of business and encourage listeners to embrace change as a pathway to growth.</p><p>In case you need a refresher on the PIVOT scene from Friends, <a href='https://www.youtube.com/watch?v=8w3wmQAMoxQ'>here you go!</a> </p><p>You&apos;re welcome!</p><p><b>Take Aways<br/></b>-Things can and DO change in an instant.<br/>-The decisions don&apos;t have to be life or death.<br/>-Perfection is the enemy of progress.<br/>-Find a board of directors for support.<br/>-It&apos;s okay to pivot; it doesn&apos;t mean failure.<br/>-Sales can be made by sharing products early.<br/>-Navigating crises with support is crucial.<br/><br/><b>Chapters<br/></b><br/>00:00 Welcome to the CEO Sisters Road Trip<br/>02:50 The Art of the Pivot<br/>05:42 Embracing Change and Decision Making<br/>09:45 Overcoming Comfort Zones<br/>12:44 Innovative Pivots Post-Pandemic<br/>18:25 The Power of Networking and Real-Time Feedback<br/>21:18 Embracing Old-School Methods in a Digital Age<br/>24:39 Navigating Business Crises and Personal Challenges<br/>27:17 The Impact of Mom Guilt on Business Decisions<br/>29:44 Identifying Setbacks vs. Pivots<br/>32:50 Dreaming Big: Future Pivots and Growth Opportunities<br/>35:38 Shifting Focus: Prioritizing Meaningful Work<br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of the CEO Sisters Road Trip, Liz and Sarah explore the concept of &apos;The Art of the Pivot&apos; in business. They discuss the importance of adapting to change, the challenges of decision-making, and the emotional aspects of navigating business crises. </p><p>The sisters share personal anecdotes, insights on innovative pivots post-pandemic, and the significance of having a support system. They emphasize that pivots are a normal part of business and encourage listeners to embrace change as a pathway to growth.</p><p>In case you need a refresher on the PIVOT scene from Friends, <a href='https://www.youtube.com/watch?v=8w3wmQAMoxQ'>here you go!</a> </p><p>You&apos;re welcome!</p><p><b>Take Aways<br/></b>-Things can and DO change in an instant.<br/>-The decisions don&apos;t have to be life or death.<br/>-Perfection is the enemy of progress.<br/>-Find a board of directors for support.<br/>-It&apos;s okay to pivot; it doesn&apos;t mean failure.<br/>-Sales can be made by sharing products early.<br/>-Navigating crises with support is crucial.<br/><br/><b>Chapters<br/></b><br/>00:00 Welcome to the CEO Sisters Road Trip<br/>02:50 The Art of the Pivot<br/>05:42 Embracing Change and Decision Making<br/>09:45 Overcoming Comfort Zones<br/>12:44 Innovative Pivots Post-Pandemic<br/>18:25 The Power of Networking and Real-Time Feedback<br/>21:18 Embracing Old-School Methods in a Digital Age<br/>24:39 Navigating Business Crises and Personal Challenges<br/>27:17 The Impact of Mom Guilt on Business Decisions<br/>29:44 Identifying Setbacks vs. Pivots<br/>32:50 Dreaming Big: Future Pivots and Growth Opportunities<br/>35:38 Shifting Focus: Prioritizing Meaningful Work<br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></content:encoded>
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    <itunes:author></itunes:author>
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    <pubDate>Fri, 12 Dec 2025 11:00:00 -0500</pubDate>
    <itunes:duration>2317</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>Ep. 08 It&#39;s More than Art with Tracey Saia</itunes:title>
    <title>Ep. 08 It&#39;s More than Art with Tracey Saia</title>
    <itunes:summary><![CDATA[In this episode, art therapist and awesome human, Tracey Saia discusses the therapeutic use of art to help individuals identify and overcome personal barriers with Liz. They explore how visual expression can facilitate emotional exploration and provide insights into the obstacles that hinder personal growth. Takeaways -When feeling stuck, art can help access emotions. -Visual representation can clarify personal barriers. -Identifying obstacles is the first step to overcoming them. -Using colo...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, art therapist and awesome human, Tracey Saia discusses the therapeutic use of art to help individuals identify and overcome personal barriers with Liz. They explore how visual expression can facilitate emotional exploration and provide insights into the obstacles that hinder personal growth.</p><p>Takeaways<br/>-When feeling stuck, art can help access emotions.<br/>-Visual representation can clarify personal barriers.<br/>-Identifying obstacles is the first step to overcoming them.<br/>-Using color can reflect emotional states.<br/>-Art therapy can be a powerful tool for self-discovery.<br/>-Clients can benefit from expressing their barriers visually.<br/>-Understanding what&apos;s behind obstacles is crucial.<br/>-Creative expression can lead to personal growth.<br/>-Art can serve as a bridge to articulate feelings.<br/>-Exploring inner emotions can reveal hidden challenges.</p><p><br/></p><p>Tags: Art therapy, overcoming barriers, emotional exploration, creative expression, personal growth</p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, art therapist and awesome human, Tracey Saia discusses the therapeutic use of art to help individuals identify and overcome personal barriers with Liz. They explore how visual expression can facilitate emotional exploration and provide insights into the obstacles that hinder personal growth.</p><p>Takeaways<br/>-When feeling stuck, art can help access emotions.<br/>-Visual representation can clarify personal barriers.<br/>-Identifying obstacles is the first step to overcoming them.<br/>-Using color can reflect emotional states.<br/>-Art therapy can be a powerful tool for self-discovery.<br/>-Clients can benefit from expressing their barriers visually.<br/>-Understanding what&apos;s behind obstacles is crucial.<br/>-Creative expression can lead to personal growth.<br/>-Art can serve as a bridge to articulate feelings.<br/>-Exploring inner emotions can reveal hidden challenges.</p><p><br/></p><p>Tags: Art therapy, overcoming barriers, emotional exploration, creative expression, personal growth</p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></content:encoded>
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    <itunes:author>Liz Szporn and Sarah Trueman</itunes:author>
    <guid isPermaLink="false">Buzzsprout-18231846</guid>
    <pubDate>Fri, 21 Nov 2025 13:00:00 -0500</pubDate>
    <itunes:duration>2126</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>Ep. 07 From Vision to Reality - Making things happen</itunes:title>
    <title>Ep. 07 From Vision to Reality - Making things happen</title>
    <itunes:summary><![CDATA[Summary  In this conversation, Sarah and Liz share their journey toward entrepreneurship, highlighting the moments of inspiration that led them to pursue a passion for creativity and business. They reflect on the influence of figures like Ali Laputka, and Martha Stewart as well as the challenges of balancing timing and motherhood with aspirations.   Takeaways   The idea for the business was always in my mind.Timing is crucial when pursuing your dreams.Seeing other women succeed motivated me.T...]]></itunes:summary>
    <description><![CDATA[<p>Summary<br/><br/>In this conversation, Sarah and Liz share their journey toward entrepreneurship, highlighting the moments of inspiration that led them to pursue a passion for creativity and business. They reflect on the influence of figures like Ali Laputka, and Martha Stewart as well as the challenges of balancing timing and motherhood with aspirations.<br/><br/></p><p>Takeaways<br/><br/></p><ul><li>The idea for the business was always in my mind.</li><li>Timing is crucial when pursuing your dreams.</li><li>Seeing other women succeed motivated me.</li><li>The journey to entrepreneurship is often non-linear.</li><li>Balancing family and business is a common challenge.</li><li>Inspiration can come from unexpected places.</li><li>Pursuing your passion requires courage and determination.</li></ul><p><br/><br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></description>
    <content:encoded><![CDATA[<p>Summary<br/><br/>In this conversation, Sarah and Liz share their journey toward entrepreneurship, highlighting the moments of inspiration that led them to pursue a passion for creativity and business. They reflect on the influence of figures like Ali Laputka, and Martha Stewart as well as the challenges of balancing timing and motherhood with aspirations.<br/><br/></p><p>Takeaways<br/><br/></p><ul><li>The idea for the business was always in my mind.</li><li>Timing is crucial when pursuing your dreams.</li><li>Seeing other women succeed motivated me.</li><li>The journey to entrepreneurship is often non-linear.</li><li>Balancing family and business is a common challenge.</li><li>Inspiration can come from unexpected places.</li><li>Pursuing your passion requires courage and determination.</li></ul><p><br/><br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></content:encoded>
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    <itunes:author>Liz Szporn and Sarah Trueman</itunes:author>
    <guid isPermaLink="false">Buzzsprout-18141721</guid>
    <pubDate>Fri, 21 Nov 2025 12:00:00 -0500</pubDate>
    <itunes:duration>1986</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>7</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Ep. 06 Doing It Scared - Embracing Fear in Business</itunes:title>
    <title>Ep. 06 Doing It Scared - Embracing Fear in Business</title>
    <itunes:summary><![CDATA[Summary  In this episode, Liz and Sarah explore the theme of facing fears, particularly in the context of business and personal growth. They share childhood memories of fear, discuss the anxiety associated with public speaking and presentations, and offer practical mindset shifts to overcome paralysis by analysis. The conversation emphasizes the importance of practice, the struggle with perfectionism, and the value of learning from each other. They celebrate successes that come from taking ri...]]></itunes:summary>
    <description><![CDATA[<p><b>Summary<br/></b><br/>In this episode, Liz and Sarah explore the theme of facing fears, particularly in the context of business and personal growth. They share childhood memories of fear, discuss the anxiety associated with public speaking and presentations, and offer practical mindset shifts to overcome paralysis by analysis. The conversation emphasizes the importance of practice, the struggle with perfectionism, and the value of learning from each other. They celebrate successes that come from taking risks and doing scary things, ultimately reinforcing the idea that magic happens when you step out of your comfort zone.<br/><br/><br/><b>Takeaways</b></p><ul><li>Doing it scared is a common experience for many people.</li><li>Childhood fears can shape our adult experiences.</li><li>Facing fears in business can lead to personal growth.</li><li>Practice is essential to overcoming anxiety.</li><li>Perfectionism can hinder creativity and progress.</li><li>Learning from others can inspire us to take risks.</li><li>Celebrating small successes is important for motivation.</li><li>Visualizing positive outcomes can shift our mindset.</li><li>It&apos;s okay to feel scared; it&apos;s part of the process.</li><li>Keep moving your feet, progress over perfection.</li></ul><p><br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></description>
    <content:encoded><![CDATA[<p><b>Summary<br/></b><br/>In this episode, Liz and Sarah explore the theme of facing fears, particularly in the context of business and personal growth. They share childhood memories of fear, discuss the anxiety associated with public speaking and presentations, and offer practical mindset shifts to overcome paralysis by analysis. The conversation emphasizes the importance of practice, the struggle with perfectionism, and the value of learning from each other. They celebrate successes that come from taking risks and doing scary things, ultimately reinforcing the idea that magic happens when you step out of your comfort zone.<br/><br/><br/><b>Takeaways</b></p><ul><li>Doing it scared is a common experience for many people.</li><li>Childhood fears can shape our adult experiences.</li><li>Facing fears in business can lead to personal growth.</li><li>Practice is essential to overcoming anxiety.</li><li>Perfectionism can hinder creativity and progress.</li><li>Learning from others can inspire us to take risks.</li><li>Celebrating small successes is important for motivation.</li><li>Visualizing positive outcomes can shift our mindset.</li><li>It&apos;s okay to feel scared; it&apos;s part of the process.</li><li>Keep moving your feet, progress over perfection.</li></ul><p><br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></content:encoded>
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    <itunes:author>Liz Szporn and Sarah Trueman</itunes:author>
    <guid isPermaLink="false">Buzzsprout-18127942</guid>
    <pubDate>Fri, 21 Nov 2025 12:00:00 -0500</pubDate>
    <itunes:duration>2286</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>6</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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    <itunes:title>Ep. 03 Hustle and Heart: Kelsey Bross&#39;s Story</itunes:title>
    <title>Ep. 03 Hustle and Heart: Kelsey Bross&#39;s Story</title>
    <itunes:summary><![CDATA[Kelsey Bross started her granola company, Kels Kitchen Table, two years ago.Food has always been a love language for Kelsey, stemming from her Italian family background.Hustle and hard work have been ingrained in Kelsey since childhood.Kelsey emphasizes the importance of a strong support system in her entrepreneurial journey.She believes in the power of asking for help and not being afraid to ask questions.Kelsey has a clear vision of her ideal customer and tailors her product to meet their n...]]></itunes:summary>
    <description><![CDATA[<ul><li>Kelsey Bross started her granola company, Kels Kitchen Table, two years ago.</li><li>Food has always been a love language for Kelsey, stemming from her Italian family background.</li><li>Hustle and hard work have been ingrained in Kelsey since childhood.</li><li>Kelsey emphasizes the importance of a strong support system in her entrepreneurial journey.</li><li>She believes in the power of asking for help and not being afraid to ask questions.</li><li>Kelsey has a clear vision of her ideal customer and tailors her product to meet their needs.</li><li>Financial challenges are a significant concern for Kelsey as she looks to scale her business.</li><li>Kelsey prioritizes her health and nutrition to maintain her energy levels while hustling.</li><li>She encourages aspiring female entrepreneurs to find their community and support network.</li><li>Kelsey loves listening to Taylor Swift and true crime podcasts while working. </li></ul><p><b>Chapters</b><br/><br/>00:00 Kelsey’s Journey: From Kitchen to Business<br/>05:12 The Role of Family and Support in Entrepreneurship<br/>08:13 The Hustle: Balancing Work and Passion<br/>11:16 Building a Brand: Kelsey’s Vision and Goals<br/>13:43 Nourishing Smoothies and Kitchen Hacks<br/>16:00 Understanding Your Audience<br/>16:58 Identifying Your Ideal Client<br/>20:28 Creating a Unique Product<br/>23:31 Financial Challenges of Entrepreneurship<br/>30:06 The Importance of Support Networks<br/>34:19 Inspiration Through Music and Media<br/>36:16 whats-coming-up-ahead_short-03_62sec.wav<br/><br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></description>
    <content:encoded><![CDATA[<ul><li>Kelsey Bross started her granola company, Kels Kitchen Table, two years ago.</li><li>Food has always been a love language for Kelsey, stemming from her Italian family background.</li><li>Hustle and hard work have been ingrained in Kelsey since childhood.</li><li>Kelsey emphasizes the importance of a strong support system in her entrepreneurial journey.</li><li>She believes in the power of asking for help and not being afraid to ask questions.</li><li>Kelsey has a clear vision of her ideal customer and tailors her product to meet their needs.</li><li>Financial challenges are a significant concern for Kelsey as she looks to scale her business.</li><li>Kelsey prioritizes her health and nutrition to maintain her energy levels while hustling.</li><li>She encourages aspiring female entrepreneurs to find their community and support network.</li><li>Kelsey loves listening to Taylor Swift and true crime podcasts while working. </li></ul><p><b>Chapters</b><br/><br/>00:00 Kelsey’s Journey: From Kitchen to Business<br/>05:12 The Role of Family and Support in Entrepreneurship<br/>08:13 The Hustle: Balancing Work and Passion<br/>11:16 Building a Brand: Kelsey’s Vision and Goals<br/>13:43 Nourishing Smoothies and Kitchen Hacks<br/>16:00 Understanding Your Audience<br/>16:58 Identifying Your Ideal Client<br/>20:28 Creating a Unique Product<br/>23:31 Financial Challenges of Entrepreneurship<br/>30:06 The Importance of Support Networks<br/>34:19 Inspiration Through Music and Media<br/>36:16 whats-coming-up-ahead_short-03_62sec.wav<br/><br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></content:encoded>
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    <itunes:author>Liz Szporn and Sarah Trueman</itunes:author>
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    <pubDate>Fri, 21 Nov 2025 12:00:00 -0500</pubDate>
    <itunes:duration>2239</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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    <itunes:title>Ep. 02 The Creative Journey of Sarah Jane Pottery</itunes:title>
    <title>Ep. 02 The Creative Journey of Sarah Jane Pottery</title>
    <itunes:summary><![CDATA[Summary  In this episode of the CEO Sisters Road Trip, Liz and Sarah explore the journey of building a business with purpose, focusing on Sarah's venture into the pottery business. They discuss the importance of creativity, the challenges of entrepreneurship, and the support of family and community. The conversation highlights the mission behind Sarah Jane Pottery and the significance of creating meaningful, functional art. As they reflect on their experiences, they emphasize the value of sel...]]></itunes:summary>
    <description><![CDATA[<p><b>Summary</b><br/><br/>In this episode of the CEO Sisters Road Trip, Liz and Sarah explore the journey of building a business with purpose, focusing on Sarah&apos;s venture into the pottery business. They discuss the importance of creativity, the challenges of entrepreneurship, and the support of family and community. The conversation highlights the mission behind Sarah Jane Pottery and the significance of creating meaningful, functional art. As they reflect on their experiences, they emphasize the value of self-worth and the joy of pursuing one&apos;s passion.<br/><br/><b>Takeaways</b></p><ul><li>This isn&apos;t just about revenue and growth.</li><li>Finding creative fulfillment is essential for happiness.</li><li>Building a business requires community support.</li><li>The mission of a business helps us to focus on creating value for the customer.</li><li>Women supporting women is powerful and uplifting.</li><li>Art can be both a passion and a viable business.</li><li>Self-worth is crucial in sharing your work.</li><li>Creating unique, functional art enhances daily life.</li><li>Future goals should include refinement and consistency.</li></ul><p><br/><b>Chapters</b><br/>00:00 Sisterly Banter and Introduction<br/>03:56 The Journey of Sarah Jane Pottery<br/>06:52 Finding Creative Fulfillment<br/>12:48 Building a Business from Passion<br/>18:51 The Power of Community and Support<br/>24:53 Defining the Mission of Sarah Jane Pottery<br/>30:41 Reflections and Future Aspirations<br/>31:10 Introduction to the Journey<br/>31:14 Resources and Community Engagement<br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></description>
    <content:encoded><![CDATA[<p><b>Summary</b><br/><br/>In this episode of the CEO Sisters Road Trip, Liz and Sarah explore the journey of building a business with purpose, focusing on Sarah&apos;s venture into the pottery business. They discuss the importance of creativity, the challenges of entrepreneurship, and the support of family and community. The conversation highlights the mission behind Sarah Jane Pottery and the significance of creating meaningful, functional art. As they reflect on their experiences, they emphasize the value of self-worth and the joy of pursuing one&apos;s passion.<br/><br/><b>Takeaways</b></p><ul><li>This isn&apos;t just about revenue and growth.</li><li>Finding creative fulfillment is essential for happiness.</li><li>Building a business requires community support.</li><li>The mission of a business helps us to focus on creating value for the customer.</li><li>Women supporting women is powerful and uplifting.</li><li>Art can be both a passion and a viable business.</li><li>Self-worth is crucial in sharing your work.</li><li>Creating unique, functional art enhances daily life.</li><li>Future goals should include refinement and consistency.</li></ul><p><br/><b>Chapters</b><br/>00:00 Sisterly Banter and Introduction<br/>03:56 The Journey of Sarah Jane Pottery<br/>06:52 Finding Creative Fulfillment<br/>12:48 Building a Business from Passion<br/>18:51 The Power of Community and Support<br/>24:53 Defining the Mission of Sarah Jane Pottery<br/>30:41 Reflections and Future Aspirations<br/>31:10 Introduction to the Journey<br/>31:14 Resources and Community Engagement<br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></content:encoded>
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    <itunes:author>Liz Szporn and Sarah Trueman</itunes:author>
    <guid isPermaLink="false">Buzzsprout-17795296</guid>
    <pubDate>Fri, 21 Nov 2025 12:00:00 -0500</pubDate>
    <itunes:duration>1896</itunes:duration>
    <itunes:keywords>CEO Sisters, entrepreneurship, pottery, business advice, creative journey, family support, women in business, small business, personal growth, mission statement</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>2</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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    <itunes:title>Ep. 01 The Road Trip Begins - Liz&#39;s Story</itunes:title>
    <title>Ep. 01 The Road Trip Begins - Liz&#39;s Story</title>
    <itunes:summary><![CDATA[Summary  In the inaugural episode of the CEO Sisters Road Trip, Liz Szporn and Sarah Trueman introduce themselves and share their entrepreneurial journeys. They discuss their motivations for starting the podcast, the importance of sharing stories, and the lessons learned from their business experiences.  Liz dives into her CEO road trip so far and shares how it brought her to where we are today. The episode emphasizes the value of laughter, learning, and maintaining momentum in business,...]]></itunes:summary>
    <description><![CDATA[<p><b>Summary</b><br/><br/>In the inaugural episode of the CEO Sisters Road Trip, Liz Szporn and Sarah Trueman introduce themselves and share their entrepreneurial journeys. They discuss their motivations for starting the podcast, the importance of sharing stories, and the lessons learned from their business experiences.  Liz dives into her CEO road trip so far and shares how it brought her to where we are today.</p><p>The episode emphasizes the value of laughter, learning, and maintaining momentum in business, while also outlining the mission and vision for the podcast.<br/><br/><b>Takeaways</b></p><ul><li>This podcast is about building a business with purpose.</li><li>We want to share our stories and experiences.</li><li>Laughter is essential in the entrepreneurial journey.</li><li>Every step taken in business is a good step.</li><li>Defining your business mission is crucial.</li><li>Sharing stories creates community and connection.</li><li>Learning is a continuous process in business.</li><li>Momentum is key; keep moving forward.</li><li>Your business matters and impacts others.</li><li>We are here to support female business owners.</li></ul><p><b>Chapters</b><br/><br/>00:00 Welcome to the CEO Sisters Road Trip<br/>05:34 Origin Stories and Entrepreneurial Spirit<br/>13:04 Lessons from Business Ventures<br/>16:46 The Birth of a Coaching Business<br/>20:49 Mission and Vision for the Podcast<br/>26:34 Key Takeaways and Actionable Insights<br/>30:50 Introduction to the Journey<br/>30:55 Resources and Community Engagement<br/><br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></description>
    <content:encoded><![CDATA[<p><b>Summary</b><br/><br/>In the inaugural episode of the CEO Sisters Road Trip, Liz Szporn and Sarah Trueman introduce themselves and share their entrepreneurial journeys. They discuss their motivations for starting the podcast, the importance of sharing stories, and the lessons learned from their business experiences.  Liz dives into her CEO road trip so far and shares how it brought her to where we are today.</p><p>The episode emphasizes the value of laughter, learning, and maintaining momentum in business, while also outlining the mission and vision for the podcast.<br/><br/><b>Takeaways</b></p><ul><li>This podcast is about building a business with purpose.</li><li>We want to share our stories and experiences.</li><li>Laughter is essential in the entrepreneurial journey.</li><li>Every step taken in business is a good step.</li><li>Defining your business mission is crucial.</li><li>Sharing stories creates community and connection.</li><li>Learning is a continuous process in business.</li><li>Momentum is key; keep moving forward.</li><li>Your business matters and impacts others.</li><li>We are here to support female business owners.</li></ul><p><b>Chapters</b><br/><br/>00:00 Welcome to the CEO Sisters Road Trip<br/>05:34 Origin Stories and Entrepreneurial Spirit<br/>13:04 Lessons from Business Ventures<br/>16:46 The Birth of a Coaching Business<br/>20:49 Mission and Vision for the Podcast<br/>26:34 Key Takeaways and Actionable Insights<br/>30:50 Introduction to the Journey<br/>30:55 Resources and Community Engagement<br/><br/><br/></p><p>Want to learn more about what working with Liz looks like?  Head to <a href='https://www.yourbusinessmatters.dev'>Your Business Matters</a> to schedule a Discovery call with her</p>]]></content:encoded>
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    <itunes:author>Liz Szporn and Sarah Trueman</itunes:author>
    <guid isPermaLink="false">Buzzsprout-17795225</guid>
    <pubDate>Fri, 21 Nov 2025 12:00:00 -0500</pubDate>
    <itunes:duration>1876</itunes:duration>
    <itunes:keywords>CEO Sisters, entrepreneurship, business journey, podcast, women in business, origin stories, lessons learned, mission, vision, takeaways</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>1</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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