Under the Agency Hood - Agency Insights & Perspective Sat, 02 May 2026 11:27:17 -0400 https://undertheagencyhood.buzzsprout.com en-us © 2026 Under the Agency Hood - Agency Insights & Perspective yes 0527a443-6c86-5661-99a3-dfc8328d5824 Mark episodic false “Under the Hood” is an interview series designed to shine a light on how agencies think, and how they deliver value to their clients. In each episode, RSW/US Founder & CEO Mark Sneider, will interview an agency principal, discussing a wide variety of topics.

]]> Buzzsprout (https://www.buzzsprout.com) Mark https://storage.buzzsprout.com/sbxjeq7wye2ff6pysczl3h49cc4i?.jpg Under the Agency Hood - Agency Insights & Perspective Under the Agency Hood Interview with Kelly Seipe Under the Agency Hood Interview with Kelly Seipe From JPL’s evolution to their AI‑driven workflow, Kelly shares hard‑won insights that any brand partner can put into action today. 

Here are the three biggest takeaways from our conversation with Kelly:

Transform Complexity into Clarity: JPL’s superpower is turning tangled consumer‑behavior challenges into crystal‑clear strategies, delivering expertise (early, often, and continuously) so clients see real impact at every stage.

Human Insight + AI = Sustainable Speed: AI is baked into their everyday process, but it’s always strategically guided and human‑led. The result? Faster creative testing, deeper audience analysis, and the ability to scale without sacrificing quality.

Be the “Mountain” Not the “Moment”: Rather than chasing flash‑in‑the‑pan wins, JPL strives for relentless evolution (building lasting trust, transparency, and shared accountability), so they remain a high‑performance extension of their clients’ teams.

If you’re looking to future‑proof your brand partnership, talk with Kelly (kseipe@jpl.agency)!

]]> From JPL’s evolution to their AI‑driven workflow, Kelly shares hard‑won insights that any brand partner can put into action today. 

Here are the three biggest takeaways from our conversation with Kelly:

Transform Complexity into Clarity: JPL’s superpower is turning tangled consumer‑behavior challenges into crystal‑clear strategies, delivering expertise (early, often, and continuously) so clients see real impact at every stage.

Human Insight + AI = Sustainable Speed: AI is baked into their everyday process, but it’s always strategically guided and human‑led. The result? Faster creative testing, deeper audience analysis, and the ability to scale without sacrificing quality.

Be the “Mountain” Not the “Moment”: Rather than chasing flash‑in‑the‑pan wins, JPL strives for relentless evolution (building lasting trust, transparency, and shared accountability), so they remain a high‑performance extension of their clients’ teams.

If you’re looking to future‑proof your brand partnership, talk with Kelly (kseipe@jpl.agency)!

]]> Mark Buzzsprout-17983259 Thu, 09 Oct 2025 10:00:00 -0400 1276 1 4 full false Under the Agency Hood Interview with Jon Newman of Hodges Under the Agency Hood Interview with Jon Newman of Hodges  In this interview with Jon Newman, we discussed a wide variety of issues: 

Hodges’ 23-year history and their integrated approach, combining earned, owned, and paid media to drive client success beyond traditional PR. 

How PR has evolved with the rise of social media and digital platforms, and Hodges’ early adoption and experimentation with these channels. 

Hodges’ client relationships and agency culture. The use of AI in agency work. 

Hodges’ view of the ideal agency-client relationship. 

How the agency keeps up with changes in media, technology, and social media. 

How Hodges keeps their clients ahead of industry trends

Thanks Jon, for a great interview!

]]>  In this interview with Jon Newman, we discussed a wide variety of issues: 

Hodges’ 23-year history and their integrated approach, combining earned, owned, and paid media to drive client success beyond traditional PR. 

How PR has evolved with the rise of social media and digital platforms, and Hodges’ early adoption and experimentation with these channels. 

Hodges’ client relationships and agency culture. The use of AI in agency work. 

Hodges’ view of the ideal agency-client relationship. 

How the agency keeps up with changes in media, technology, and social media. 

How Hodges keeps their clients ahead of industry trends

Thanks Jon, for a great interview!

]]> Mark Buzzsprout-17654835 Mon, 11 Aug 2025 15:00:00 -0400 1055 1 3 full false Under the Agency Hood Interview with Jessica Savage, President & CEO at DS+CO Under the Agency Hood Interview with Jessica Savage, President & CEO at DS+CO Welcome to another episode of “Under the Hood,” an interview series designed to shine a light on how agencies think, and how they deliver value to their clients. In each episode, RSW/US Founder & President Mark Sneider, will interview an agency principal, discussing a wide variety of topics, such as:

  • How their agency builds strong marketer-agency partnerships
  • Reasons marketers seek new agencies
  • Effective client retention strategies
  • Their agency’s use of AI and client demands around it
  • Value-based pricing versus time-based pricing and its benefits
  • Agency specialization trends and market insights
  • Their agency’s unique “superpower” and the value it brings to clients
  • And a whole lot more

Today’s interview features Jessica Savage, President & CEO at DS+CO (formerly Dixon Schwabl + Company). DS+CO is a women-owned marketing agency focused on curiosity-driven, human-centered ideas that drive brand connection and results. They prioritize diversity, inclusion, and fairness, creating a culture where all voices are valued. Recognized by Fortune as a top workplace in advertising and marketing, DS+CO is committed to progress through creativity and community.

]]> Welcome to another episode of “Under the Hood,” an interview series designed to shine a light on how agencies think, and how they deliver value to their clients. In each episode, RSW/US Founder & President Mark Sneider, will interview an agency principal, discussing a wide variety of topics, such as:

  • How their agency builds strong marketer-agency partnerships
  • Reasons marketers seek new agencies
  • Effective client retention strategies
  • Their agency’s use of AI and client demands around it
  • Value-based pricing versus time-based pricing and its benefits
  • Agency specialization trends and market insights
  • Their agency’s unique “superpower” and the value it brings to clients
  • And a whole lot more

Today’s interview features Jessica Savage, President & CEO at DS+CO (formerly Dixon Schwabl + Company). DS+CO is a women-owned marketing agency focused on curiosity-driven, human-centered ideas that drive brand connection and results. They prioritize diversity, inclusion, and fairness, creating a culture where all voices are valued. Recognized by Fortune as a top workplace in advertising and marketing, DS+CO is committed to progress through creativity and community.

]]> Mark Buzzsprout-17546377 Tue, 22 Jul 2025 12:00:00 -0400 1141 1 2 full false Under the Agency Hood Interview with Sam Littlefield of The Littlefield Agency Under the Agency Hood Interview with Sam Littlefield of The Littlefield Agency Welcome to our first episode of “Under the Hood,” an interview series designed to shine a light on how agencies think, and how they deliver value to their clients. In each episode, RSW/US Founder & President Mark Sneider, will interview an agency principal, discussing a wide variety of topics, such as:

  • How their agency builds strong marketer-agency partnerships
  • Reasons marketers seek new agencies
  • Effective client retention strategies
  • Their agency’s use of AI and client demands around it
  • Value-based pricing versus time-based pricing and its benefits
  • Agency specialization trends and market insights
  • Their agency’s unique “superpower” and the value it brings to clients
  • And a whole lot more

Our first interview is with Sam Littlefield, President & CEO at The Littlefield Agency. With 25 employees and 45 years of experience, The Littlefield Agency specializes in B2B marketing, focusing primarily on the manufacturing and financial services sectors. They emphasize strategic, data-driven marketing solutions tailored to complex business models within these industries.

]]> Welcome to our first episode of “Under the Hood,” an interview series designed to shine a light on how agencies think, and how they deliver value to their clients. In each episode, RSW/US Founder & President Mark Sneider, will interview an agency principal, discussing a wide variety of topics, such as:

  • How their agency builds strong marketer-agency partnerships
  • Reasons marketers seek new agencies
  • Effective client retention strategies
  • Their agency’s use of AI and client demands around it
  • Value-based pricing versus time-based pricing and its benefits
  • Agency specialization trends and market insights
  • Their agency’s unique “superpower” and the value it brings to clients
  • And a whole lot more

Our first interview is with Sam Littlefield, President & CEO at The Littlefield Agency. With 25 employees and 45 years of experience, The Littlefield Agency specializes in B2B marketing, focusing primarily on the manufacturing and financial services sectors. They emphasize strategic, data-driven marketing solutions tailored to complex business models within these industries.

]]> Mark Buzzsprout-17546344 Tue, 22 Jul 2025 12:00:00 -0400 942 1 1 full false