Dauntless PR Unfiltered

What We Do Differently at Dauntless PR

Wed, 08 Jul 2026 07:00:00 +0100

There are many different ways to get the same result, but the same route isn't aligned with each individual person. In this new episode of Dauntless PR Unfiltered, Catherine Ball and I chat about how we approach PR and why we do things differently.

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Take our Media Icon Archetype Quiz that shows you the media version of you 🤩

Shows you exactly how your energy lands best in the media and how to use that to your advantage.

Click here - https://dauntlesspr.com/dauntless-pr-personality-quiz

How the Media Landscape Is Evolving

Wed, 01 Jul 2026 11:00:00 +0100

The PR world is shifting fast. The coaches and experts who are getting known for what they do are evolving with it 🤩

In this episode of Dauntless PR Unfiltered, we share the actual data of what is and isn’t working right now.

And what the journalists and producers you want to book you are saying behind the scenes.

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Take our Media Icon Archetype Quiz that shows you the media version of you 🤩

Shows you exactly how your energy lands best in the media and how to use that to your advantage.

Click here - https://dauntlesspr.com/dauntless-pr-personality-quiz

Celebrate Our First Birthday With Us 🥳

Thu, 25 Jun 2026 12:00:00 +0100

Dauntless PR Unfiltered is now 1 years old! Catherine and I have had so much fun over the past year creating these episodes and we hope you’ve had just as much fun, as well as gaining massive value from them. We also want to thank you for listening and for all the feedback we get… it really means the world.

This week’s episode is a selection of our fave bits from over the past year.

Enjoy!

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Take our Media Icon Archetype Quiz that shows you the media version of you 🤩

Shows you exactly how your energy lands best in the media and how to use that to your advantage.

Click here - https://dauntlesspr.com/dauntless-pr-personality-quiz

Long Term Thinking vs Quick Fix

Thu, 18 Jun 2026 09:00:00 +0100

There are coaches and experts who are thinking long term- they want visibility that compounds, and for their message to carry on way beyond them physically being there telling it.

They’re usually the ones with staying power, who reap the rewards of PR.

In today’s episode Catherine Ball and I dig into how visibility compounds with PR. And why this results in lasting impact and legacy 🔥

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Take our Media Icon Archetype Quiz that shows you the media version of you 🤩

Shows you exactly how your energy lands best in the media and how to use that to your advantage.

Click here - https://dauntlesspr.com/dauntless-pr-personality-quiz

Be the Zebra in a Field Full of Horses

Fri, 12 Jun 2026 12:00:00 +0100

The zebra isn’t trying to stand out, it doesn’t need to. It just isn’t a horse 🐴

But imagine if the zebra decided the stripes were a problem - too visible, too exposed etc, and spent its energy hiding them to fit the ‘formula’. Because it’s been told over and over that’s how to hit its goals.

It’s feeling brave because it’s stepping out of its comfort zone… but in trying to stand out, it’s actually blending in.

This is something we’ve noticed happening online among coaches & experts recently, and also it happens in journalist inboxes!

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Take our Media Icon Archetype Quiz that shows you the media version of you 🤩

Shows you exactly how your energy lands best in the media and how to use that to your advantage.

Click here - https://dauntlesspr.com/dauntless-pr-personality-quiz

What's really going on when you feel the urge to shrink

Wed, 03 Jun 2026 14:00:00 +0100

What often gives coaches and experts the urge to shrink in their visibility comes down to something completely normal and predictable. Visibility Goblins can, and do, show up at every level to try and pull you back to what you know. The difference is, that as you get more self aware they get more creative and can be harder to spot and so harder to overcome. The key is not to try and get rid of them, but to use them to actually help you. This is the topic of today's conversation with journalist Catherine Ball and me.

Take our Media Icon Archetype Quiz that shows you the media version of you 🤩

Shows you exactly how your energy lands best in the media and how to use that to your advantage.

Click here - https://dauntlesspr.com/dauntless-pr-personality-quiz

The Do’s and Don’ts of Pitching for Media

Fri, 29 May 2026 00:00:00 +0100

There are certain ways to pitch for media that make journalists far more likely to feature you.

There are also certain ways to pitch that almost guarantee they won’t.

In today’s episode of Dauntless PR Unfiltered, we spill all.

The Do’s and Don’ts of Pitching for Media.

Take our Media Icon Archetype Quiz that shows you the media version of you 🤩

Shows you exactly how your energy lands best in the media and how to use that to your advantage.

Click here - https://dauntlesspr.com/dauntless-pr-personality-quiz

How Radical Acceptance Helps Transform You Into the Media Icon Version of Yourself

Thu, 21 May 2026 14:00:00 +0100

Radical acceptance isn’t about pretending that everything is fine, but accepting that there are some things you can control and not others.

The coaches and experts who get the best results with PR are the ones who don’t avoid risks, but who have enough self trust to be know that they will be OK regardless. And who stay focused on what they CAN control- what they say, do, how they show up and whether or not they keep moving forwards 🔥

This is the topic of conversation in today’s episode of Dauntless PR Unfiltered- How Radical Acceptance Helps Transform You Into the Media Icon Version of Yourself

Take our Media Icon Archetype Quiz that shows you the media version of you 🤩

Shows you exactly how your energy lands best in the media and how to use that to your advantage.

Click here - https://dauntlesspr.com/dauntless-pr-personality-quiz

The mindset shift that takes you from expert to media personality

Thu, 07 May 2026 09:00:00 +0100

Something we’ve noticed over the years is that there’s a certain mindset shift that coaches, therapists, and experts have just before their PR really takes off.

That’s the topic journalist of 26+ years, Catherine Ball and I dig into today in our latest episode of Dauntless PR Unfiltered 🤩🔥

Take our Media Icon Archetype Quiz that shows you the media version of you 🤩

Shows you exactly how your energy lands best in the media and how to use that to your advantage.

Click here - https://dauntlesspr.com/dauntless-pr-personality-quiz

Qualities that serve experts well in the media

Tue, 28 Apr 2026 17:00:00 +0100

When we speak with someone, we can usually tell within seconds whether they’ll do well in the media.

There are certain qualities experts have that often determine how far they go with PR. Catherine Ball and I unpack them in today’s episode of Dauntless PR Unfiltered.

Take our Media Icon Archetype Quiz that shows you the media version of you 🤩

Shows you exactly how your energy lands best in the media and how to use that to your advantage.

Click here - https://dauntlesspr.com/dauntless-pr-personality-quiz

Common interview mistakes by experienced experts

Wed, 22 Apr 2026 15:00:00 +0100

There’s a big difference between delivering a good interview and one that actually calls in your ideal clients.

Most media training doesn’t cover what happens when you’re already an excellent speaker - the subtle shifts that take a strong performance and make it convert.

That’s what journalist Catherine Ball and I delve into in the latest episode of Dauntless PR Unfiltered 🤩🔥

Take our Media Icon Archetype Quiz that shows you the media version of you 🤩

Shows you exactly how your energy lands best in the media and how to use that to your advantage.

Click here - https://dauntlesspr.com/dauntless-pr-personality-quiz

Busting through the BS about PR

Wed, 15 Apr 2026 12:00:00 +0100

Today, Catherine Ball and I share the truth about some misconceptions of PR based on actual recent conversations we’ve had. We’re not holding back 🔥

Take our Media Icon Archetype Quiz that shows you the media version of you 🤩

Shows you exactly how your energy lands best in the media and how to use that to your advantage.

Click here - https://dauntlesspr.com/dauntless-pr-personality-quiz

Avoiding the boredom trap

Wed, 08 Apr 2026 05:00:00 +0100

Take our Media Icon Archetype Quiz that shows you the media version of you 🤩

Shows you exactly how your energy lands best in the media and how to use that to your advantage.

Click here - https://dauntlesspr.com/dauntless-pr-personality-quiz

How strong reputations are built

Wed, 01 Apr 2026 08:00:00 +0100

Your reputation is your biggest asset 🤩

In this episode Catherine Ball and I delve into how strong reputations are built.

And the thing that people do in trying to protect their rep that actually screws them up

Take our Media Icon Archetype Quiz that shows you the media version of you 🤩

Shows you exactly how your energy lands best in the media and how to use that to your advantage.

Click here - https://dauntlesspr.com/dauntless-pr-personality-quiz

The topics that journalists and producers cannot get enough of

Wed, 25 Mar 2026 08:00:00 +0000

In this NEW episode of Dauntless PR Unfiltered, Catherine Ball and I get into the topics journalists and producers can’t get enough of… and the kind of voices they’re actively looking for right now 🤩

Take our Media Icon Archetype Quiz that shows you the media version of you 🤩

Shows you exactly how your energy lands best in the media and how to use that to your advantage.

Click here - https://dauntlesspr.com/dauntless-pr-personality-quiz

The Real Story Behind Dauntless PR

Wed, 18 Mar 2026 08:00:00 +0000

In this NEW episode of Dauntless PR Unfiltered, Catherine Ball and I talk about The Real Story Behind Dauntless PR.

Two very different journeys, and one common goal - getting incredible voices heard 🤩🔥

Take our Media Icon Archetype Quiz that shows you the media version of you 🤩

Shows you exactly how your energy lands best in the media and how to use that to your advantage.

Click here - https://dauntlesspr.com/dauntless-pr-personality-quiz

Part 2 Uncensored Thoughts From Decades in PR

Wed, 11 Mar 2026 04:00:00 +0000

Following on from last week’s episode, Catherine Ball journalist of 26 years and I talk about uncensored thoughts we’ve had from our combined 41 years in the PR industry 🤩

Take our Media Icon Archetype Quiz that shows you the media version of you 🤩

Shows you exactly how your energy lands best in the media and how to use that to your advantage.

Click here - https://dauntlesspr.com/dauntless-pr-personality-quiz

Uncensored Thoughts From Decades in PR

Wed, 04 Mar 2026 07:00:00 +0000

Between us, Catherine Ball and I have 41 years in PR. That’s long enough to have opinions we probably shouldn’t say out loud. In this episode, we say them anyway - about the industry, journalists, the experts who get featured and what we’ve learned from being inside it for this long.

Take our Media Icon Archetype Quiz that shows you the media version of you 🤩

Shows you exactly how your energy lands best in the media and how to use that to your advantage.

Click here - https://dauntlesspr.com/dauntless-pr-personality-quiz

Signs that media is the next logical step for you

Wed, 18 Feb 2026 07:00:00 +0000

There are some specific signs that will show you that now is the time for you to step into the media spotlight. This is what Catherine Ball and I talk about in today’s episode of Dauntless PR Unfiltered.

The Identity Upgrade

Wed, 11 Feb 2026 07:00:00 +0000

They come for media features

What they typically don’t expect is the huge identity upgrade that comes with it

This is what Catherine and I talk about in the latest episode of Dauntless PR Unfiltered

A simple trick to sell your ideas to a journalist

Wed, 04 Feb 2026 07:00:00 +0000

There’s a way of making your ideas stand out and travel far and wide in the press. In this episode of Dauntless PR Unfiltered, Catherine Ball and I share a simple trick to sell your ideas to a journalist.

Stand Out From the Crowd - An Interview with Founder of Fit in Midlife Jason Smith

Wed, 28 Jan 2026 07:00:00 +0000

Joining Catherine Ball and I on our latest episode of Dauntless PR Unfiltered is founder of Fit in Midlife, Jason Smith. He has had phenomenal success with PR including making it on to the cover of Men’s Fitness, quadrupling his business and incredible opportunities opening up.

Listen to Stand out from the crowd- an interview with founder of Fit in Midlife, Jason Smith.

You can find Jason at:

Instagram: https://www.instagram.com/fitinmidlife
TikTok: https://www.tiktok.com/@fitinmidlife

Owning the News to Magnify Your Message

Wed, 21 Jan 2026 07:00:00 +0000

You know when a big story breaks in the news? What if you were shaping the conversation with your expert insights and experiences? What if it was you in the press advising celebrities and royals?

Owning the news to magnify your message.

When Authority Turns to Invitations

Wed, 14 Jan 2026 07:00:00 +0000

There’s authority you only get once you’re in the press.

And it changes how people approach you.

2026 - The Year You’re No Longer ‘One of Many’

Wed, 07 Jan 2026 07:00:00 +0000

2026- The Year You Stop Being ‘One of Many’

You know it’s time.

The real reason PR sells books

Wed, 03 Dec 2025 09:00:00 +0000

Books and PR go hand in hand.

Publishing a book helps you land placements.

Placements help you sell books.

But the real reason it works goes way deeper-
A book turns you from someone with opinions into someone with real authority.

PR makes sure the right people know it.

That’s what journalist Catherine Ball and I unpack in the latest episode of Dauntless PR Unfiltered.

The real reason PR sells books.

What journalists are REALLY like behind the scenes (not how you think!)

Wed, 19 Nov 2025 14:00:00 +0000

When leaders start PR, they're often surprised by what journalists are REALLY like. 💪

In this episode, Catherine Ball and I talk about the clash between how people imagine journalists vs how they actually are behind the scenes. Listen in for more...

Let the audience in on your secret

Wed, 12 Nov 2025 07:00:00 +0000

The experts who get major success in the media are the ones who let the audience in on their secret 🔥

What journalists are talking about behind the scenes

Wed, 05 Nov 2025 07:00:00 +0000

Ever wondered what journalists are really talking about behind the scenes?

In the latest episode of Dauntless PR Unfiltered, we give you a peek into the types of conversations you were never meant to know about.

And how these conversations are quietly making or breaking how successful experts are in the media every single day.

Celebs who are rocking their personal brands

Wed, 29 Oct 2025 07:00:00 +0000

Celebrities who are rocking their personal brands.

Who they are, what they’re doing and why it keeps their audience hooked 🤩

When you've walked through fire

Wed, 22 Oct 2025 11:00:00 +0100

When you’ve walked through fire 🔥

So many of the incredible leaders we work with have walked through fire to become the people they are today. What may have broken other people, they’ve kept rising, they’ve re-claimed their lives and dedicated it to helping other people by sharing their message with the world.

And the effect of that will spread far beyond anything they’ll ever know… 💃

The energy that makes your personal brand irresistible

Wed, 15 Oct 2025 07:00:00 +0100

The Secret Successful Leaders Already Know

Wed, 08 Oct 2025 07:00:00 +0100

The secret that successful leaders already know 🔥

It opens doors.

It builds trust.

It draws opportunities in.

Your name is your biggest asset.

And that’s exactly what me and Catherine Ball are delving into the new episode of Dauntless PR Unfiltered

Your originality is your PR strength

Wed, 01 Oct 2025 07:00:00 +0100

What others see as different, too much or out there… is what media loves 👑

If you’re one of the rebels, the wild ones, the badasses who create their own rules and live life their own way.

You’re not afraid to shout about it.

And you have the credibility to back up the things you say.

You’re our people. And this is for you…

The latest episode of Dauntless PR Unfiltered has just dropped.

Your originality is your PR strength 🔥

The Fuck It Era

Wed, 24 Sep 2025 07:00:00 +0100

Is this something you can accept for you to reach the masses with your message?

To have the impact you want and to speak to the soul of the 10% who belong in your space, you have to be OK with repelling the rest.

That's why most coaches in your niche will never reach the type of visibility you get through real and consistent PR.

The stories that make you memorable in the press

Wed, 17 Sep 2025 07:00:00 +0100

The stories that make you memorable in the press are often not the ones that coaches and experts expect...

The latest Dauntless PR Unfiltered episode is live 🥳

The stories that make you memorable in the press

The one thing to leave at the door when you’re being interviewed for the media

Wed, 10 Sep 2025 07:00:00 +0100

There’s one thing that should always be left at the door when going for media interviews…

And those who do this are the ones who fly! 🔥

PR isn’t your dirty little secret

Wed, 03 Sep 2025 07:00:00 +0100

Simplicity sells

Wed, 27 Aug 2025 11:00:00 +0100

How to choose the best agency for you

Wed, 20 Aug 2025 07:00:00 +0100

The most exciting way to scale your business

Wed, 13 Aug 2025 09:00:00 +0100

Something not a lot of people talk about when it comes to the benefits of PR is just how much life, energy and excitement it can bring back into your brand 💃

I don’t know about you but I didn’t build a business so to do boring things 😂

I wanted fun, adventure, unexpected opportunities landing in my lap, meeting incredible people and being able to collaborate with them.

I wanted to go to TV and radio studios, to have press coming to do photo shoots and to get the chance to talk about my passion because - even before the mad results it brings- I fucking love it 😍

It’s a common thing for clients to come to us initially saying they’re feeling flat and a bit bored in their business, as much as they love it, and very quickly that’s flipped on its head as they remember why they started and their passion and joy comes flooding back ❤️🔥

You don't need to dilute your message for the masses

Wed, 06 Aug 2025 07:00:00 +0100

What you know on a deep level about sharing your message with the masses, is true.

You do not have to dilute your message to be featured in the media. You don’t have to tone down to fit into opportunities. And you sure as fuck don’t have to be polished and boring.

You already know that the opposite is true.

You amplify the shit out of who you are and the things that make you unique. Because this isn’t about being liked en masse, it’s about getting in front of the masses to reach your people who are among them.

Our latest Dauntless PR Unfiltered episode has just dropped- You don’t need to dilute your message for the masses.

The Irresistible Angles That Will Get You Featured in Top Media

Wed, 30 Jul 2025 07:00:00 +0100

You know you belong in the spotlight. And you’re fully aware that you and your bubble knowing how transformative your work is doesn’t necessarily mean that journalists and producers will.

And that the key to getting featured in your dream outlets starts with crafting angles that are irresistible to the media.

This is what me and my sidekick, Catherine Ball delve into today in Dauntless PR Unfiltered…

The irresistible angles that will get you featured for top media 💃👑

Is all publicity good publicity?

Wed, 23 Jul 2025 07:00:00 +0100

In this episode of Dauntless PR Unfiltered with me and Catherine Ball, journalist of over 24 years, we dig into this and talk about what does actually make a story something the press are interested in AND that are going to position you in the right light, with the right people. Without diluting your edge or watering down who you are and the messages you're here to share 🤩🔥

Why PR is more important than ever in the age of AI

Wed, 16 Jul 2025 07:00:00 +0100

This is a really fcking important topic.

As you are fully aware, AI is increasingly making the introductions, recommending you, summarising you. Deciding who to show when people are looking.

And where you do think it’s pulling information from?

Yep. Reputable, earned media coverage.

And if it gets you wrong because of low visibility? You already know that’s not going to be good for you and your brand. Now is not the time to sleep on PR.

Why every leader needs media training

Wed, 09 Jul 2025 07:00:00 +0100

You want to cut right through into the soul of your ideal clients in your media interviews

So they think ‘Fck yes! They see me, they understand me’

You want to know that you’re answering in a way that’s not just a nice chat with the host but that’s powerful and magnetic.

And, of course, you know you can handle yourself 🔥

EVERY leader needs media training

In today’s episode of Dauntless PR Unfiltered, this is our topic…

The Secret PR Superpower

Wed, 02 Jul 2025 07:00:00 +0100

There's one thing that gives you the ultimate PR super power.

Without this, you are unlikely to gain real traction in the media.

It's not complicated but is so often missed.

Listen to our latest episode of Dauntless PR Unfiltered for the juice 😍

What actually gets you booked for top publications (it's probably not what you think!)

Wed, 25 Jun 2025 07:00:00 +0100

The truth about visibility

Wed, 18 Jun 2025 07:00:00 +0100

How to powerfully share your opinions in the media

Wed, 11 Jun 2025 07:00:00 +0100

One thing you need to do to help you get booked for your dream publications

Wed, 11 Jun 2025 07:00:00 +0100

What exactly is PR? What it can do for you and what it means for you and your brand

Wed, 11 Jun 2025 07:00:00 +0100

Want to know the truths about PR and what it takes to be someone who is in demand in the media?

Here’s what it’s all about:

Dauntless PR Unfiltered is a new no-holds-barred podcast revealing the things people really need to know about building their brand and getting into the media. In each episode, Luana Ribeira, founder of Dauntless PR, and Catherine Ball, an experienced UK journalist, share their PR secrets and tricks of the trade to help entrepreneurs and experts raise their visibility and reach more people.

Offering clear no-nonsense advice and an insight into how the media really works, Luana and Catherine bust myths and misconceptions through a series of authentic and friendly conversations. Topics covered by the podcast include ‘Why consistency is the most important PR superpower’, ‘How being a nice person is more important than a long list of credentials’ and ‘How to share your opinions powerfully’.