In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Dennis "Denny" Morrison, PhD, Chief Clinical Officer at Eleos Health, to explore how AI can reduce the burden on clinicians without replacing the human side of care.

Denny shares his journey from aspiring musician to behavioral health leader, why ambient AI is one of the most promising technologies he has seen in his career, and how organizations can use technology to help clinicians focus on what only they can do.

They also discuss leadership, changing organizational culture, attracting and retaining great clinicians, and the risks of using general-purpose AI tools as substitutes for purpose-built behavioral health technology.

It’s a practical conversation about using AI to strengthen care, not replace it.

In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Anthony Netkovick, Director of Behavioral Health at OneWell Health Care, to discuss the realities of launching and scaling an ABA program while staying committed to person-centered care.

Anthony shares how his journey from special education into behavioral health shaped his leadership philosophy, why celebrating small wins is critical when building a new program, and how strong organizational values create better outcomes for families and clinicians alike.

The conversation also explores one of behavioral health's biggest challenges - recruiting and retaining quality professionals—and the role marketing plays in attracting both talented clinicians and the families who need support.

Whether you're leading an ABA organization, growing a behavioral health practice, or passionate about ethical, sustainable care, this episode offers practical insights on building programs that put people first.

In this episode, you'll learn:

•  Why focusing on small wins leads to long-term success 
•  How to build an ABA program with a strong culture from day one 
•  What person-centered care looks like as organizations scale 
•  The biggest hiring challenges facing behavioral health leaders today 
•  How strategic marketing helps attract both clinicians and families 

In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Tyler Krueger, Founder and CEO of SessionABA, to discuss the operational challenges facing independent ABA providers and why better technology can improve both clinical care and workplace culture.

Ty shares his journey from clinician and clinical director to software founder, explaining how firsthand experience with documentation, billing, and administrative burdens inspired him to create a practice management platform built specifically for ABA providers. The conversation also explores the importance of protecting independent clinics, building strong organizational cultures, hiring the right people, and creating systems that allow clinicians to spend more time with clients and less time behind a computer.

They also dive into practical marketing strategies for growing a behavioral health business, why providing value always outperforms hard selling, and how authentic communities can become the strongest driver of long-term success.

Whether you're an ABA clinic owner, BCBA, behavioral health leader, or entrepreneur, this episode offers practical insights on leadership, innovation, and building organizations that put people first. 

In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Mina G. Yacoub, PharmD, BCPS, Founder & CEO of Qik Productions, to discuss one of healthcare's biggest blind spots: what happens after the patient leaves.

Drawing on her experience as a pharmacist, Mina shares why patient education shouldn't end at the point of care and how healthcare organizations can improve outcomes by delivering educational content when patients need it most. She also explains how engagement analytics can strengthen patient education without losing the human connection, the challenges of building a healthcare startup, and why solving the right problem matters more than selling the right product.

Whether you're a behavioral health leader, clinician, or healthcare innovator, this conversation offers practical insights into improving patient understanding and engagement beyond the exam room.

In this episode, you'll learn:

•  Why patients forget critical healthcare information after appointments 
•  How continuous education improves patient understanding and adherence 
•  Using engagement analytics to strengthen patient education 
•  The biggest lessons from building a healthcare startup 
•  Why successful organizations focus on problems before solutions 
•  How digital education is changing the future of patient care

In this episode of Tim Talks: Behavioral Health, Timothy A. Zercher sits down with Dr. Mary O'Connor, Founder and Chief Medical Officer of Vori Health and former Chair of Orthopedic Surgery at Mayo Clinic Florida, to discuss why the healthcare system must shift toward value-based care.

Mary shares why she transitioned from practicing orthopedic surgery to leading healthcare innovation, how telehealth is improving access while reducing unnecessary costs, and why the current reimbursement model often rewards expensive procedures over better patient outcomes. She also explains why successful healthcare innovation depends on collaboration between clinicians and technology teams, what it takes to build high-performing organizations, and how employers and insurers are driving the adoption of more effective care models.

Whether you're a behavioral health executive, healthcare leader, or entrepreneur, this conversation offers practical insights into leadership, innovation, and building systems that put patients first. 

In this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Dr. Jennifer Couldry, Founder & CEO of Soul Echo Therapy, to explore the powerful connection between sound, the nervous system, and emotional healing.

Jennifer shares how her unique background as an opera singer, technology leader, and clinical sound therapist led her to combine music, neuroscience, hypnotherapy, and subconscious work to help clients navigate trauma, anxiety, burnout, and stress. The conversation also dives into the opportunities and risks AI presents in mental healthcare, the importance of human connection in healing, and why nervous system regulation may be the missing piece for many people struggling to move forward.

Topics covered include:

•  How sound therapy impacts the nervous system 
•  The role of hypnotherapy in behavior change 
•  AI's place in mental health care 
•  Why younger generations may be vulnerable to AI relationships 
•  Practical strategies for breaking unhealthy patterns 
•  Creative marketing strategies for niche behavioral health services 

If you've ever wondered how science, sound, and the subconscious intersect, this is an episode you won't want to miss.

In this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Rachael Cain, M.S., BCBA, LBA, Regional Clinical Director at Autism Center of Excellence, to discuss leadership, culture, and the challenges of scaling ABA organizations without losing what makes them special.

Rachael shares how understanding individual passions can keep clinicians engaged, why creating fun and joy at work matters just as much as clinical excellence, and how leaders can make new team members feel like they belong from day one.

They also explore one of the biggest challenges facing ABA providers today: BCBA burnout and retention. Rachael discusses creative approaches to recruitment, apprenticeship models for new BCBAs, and why personalized benefits may be the future of clinician retention.

Topics covered include:

•  Building a culture that keeps clinicians engaged 
•  Maintaining team identity while scaling 
•  Supporting and retaining new BCBAs 
•  Creative employee benefits that actually matter 
•  Community partnerships as a growth strategy for ABA organizations 

If you're leading a behavioral health organization or growing an ABA practice, this conversation is packed with practical insights you can apply immediately.

In this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Stacey Shook, PhD, Director of Northwest Behavioral Associates, to discuss what she's learned from more than 25 years in the field of Applied Behavior Analysis.

Stacey shares how delivering services across clinics, homes, schools, and communities leads to better long-term outcomes, why organizational values matter just as much as clinical skills when hiring and developing staff, and how meaningful supervision and mentorship shape the next generation of behavior analysts.

They also discuss the growing challenges of insurance-driven care, clinician recruitment, burnout, and why protecting quality of care must remain the priority—even when financial pressures push organizations in another direction.

Whether you're an ABA provider, behavioral health leader, or clinician, this conversation offers practical insights on leadership, service delivery, and building organizations that truly make a difference.

In this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Jennifer Helten, CEO and Founder of Unique Pathways, to discuss the leadership principles that have helped her scale a thriving ABA organization while staying committed to children, families, and meaningful outcomes.

Jennifer shares why great leaders should say "not right now" instead of simply "no," how mission-driven feedback strengthens culture and retention, and the communication challenges that come with rapid growth. She also explains why longevity and trust have become some of her organization's greatest marketing advantages and why partnering with marketers who truly understand ABA makes all the difference.

Whether you're leading an ABA practice, growing a behavioral health organization, or building a mission-driven team, this conversation is packed with practical leadership insights.

Justin shares lessons from leading one of the nation's largest crisis response organizations, including the importance of seamless care transitions, maintaining culture during rapid growth, and balancing compassion with accountability through heart-led leadership.

The conversation also explores the future of crisis care, the role of relationships in building successful partnerships, and how organizations can leverage technology and AI while staying mission-focused.

Whether you're a behavioral health leader, clinician, or executive focused on scaling impact, this episode offers practical insights on leadership, system design, and creating sustainable growth in high-stakes environments.

Jeremy shares his deeply personal journey from being a defendant and patient within the justice system to becoming a leader dedicated to helping justice-impacted individuals rebuild their lives. Together, they explore why connection is at the heart of recovery, the importance of lived experience in behavioral health organizations, and how peer support can transform outcomes for individuals navigating reentry.

Jeremy also shares practical insights on building effective reentry programs, preventing staff burnout, and why partnerships with probation departments and justice systems are critical for behavioral health organizations looking to create lasting community impact.

This conversation is a powerful reminder that people are more than their past mistakes—and that connection, compassion, and community can change lives.

Dr. Carr shares her unexpected journey into behavior analysis, why ethical decision-making often lives in the gray areas rather than the textbook, and how providers can better prepare clinicians for the realities of practice. The conversation explores rural access to ABA services, the limitations of diagnosis-based funding, and the difficult real-world decisions clinicians face every day.

They also discuss leadership, creating a culture where ethical concerns can be openly discussed, and why being a trusted community resource may be one of the most effective growth strategies for behavioral health organizations.

Whether you're a clinician, leader, or practice owner, this episode offers practical insights on ethics, access, leadership, and sustainable growth in behavioral health.

In this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Carolyn Bradfield, Founder & CEO of Pathroot Health, to discuss why family engagement may be one of the most overlooked factors in treatment retention and recovery outcomes.

Drawing from both professional experience and her personal journey as the parent of a daughter who struggled with addiction, Carolyn shares powerful insights into the gaps families face throughout the treatment process. She explains how treatment providers can better support families, reduce early discharges, improve retention, and create stronger outcomes for both patients and organizations.

The conversation also explores the financial impact of treatment dropouts, the importance of family alignment, and why education and engagement can be the difference between success and failure in recovery.

If you're a behavioral health leader, addiction treatment provider, or anyone passionate about improving recovery outcomes, this is a conversation you won't want to miss.

Drawing on more than three decades of healthcare leadership experience, Dr. Chalakani shares lessons on building a strong organizational culture, staying anchored to your mission during periods of growth, and leading with both compassion and accountability. She also discusses the challenges nonprofit organizations face when scaling services, retaining top talent, and securing the resources needed to support their communities.

The conversation also explores practical marketing strategies for behavioral health providers, including the importance of brand consistency, employee advocacy, social media visibility, and creating meaningful engagement through newsletters and events.

Whether you're leading an ABA organization, behavioral health practice, or nonprofit healthcare organization, this episode offers valuable insights on leadership, culture, growth, and sustainable impact.

In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Armon Aghaie, CEO of Unity Behavioral Services, to discuss leadership, culture, retention, and the future of ABA.

After spending a decade scaling technology companies, Armon made the decision to leave the tech world and pursue a mission centered on helping children discover their purpose and potential. That journey ultimately led to the creation of Unity Behavioral Services.

Armon shares why he believes most organizations overcomplicate leadership, how a human-first approach has helped Unity achieve virtually unheard-of retention rates, and why being selective about hiring may be the key to building exceptional teams. He also discusses the challenges of scaling an ABA provider, lessons learned from rapid growth, and the marketing strategies helping Unity expand its impact.

If you're an ABA leader looking to strengthen your culture, improve retention, and build a mission-driven organization, this conversation is packed with practical insights.

Learn more about Unity Behavioral Services: https://unitybehavioralservices.unityco.co

Rachelle brings the clinical heart as a BCBA, while Avi brings the operational and business strategy needed to scale. Together, they share how personal connection, caregiver involvement, clinical excellence, and community relationships shape the way they serve families.

They also discuss the challenges of rapid growth, maintaining quality care, supporting staff, and why real value in ABA comes from doing the work before asking for anything in return.

In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Steven Schiff, Chairman of the Board at East Texas Community Clinic, to discuss leadership, growth, and the power of relationships in healthcare.

Steven shares how his background in global sales, marketing, and entrepreneurship helped guide the expansion of East Texas Community Clinic from a single-site operation into a growing healthcare organization serving thousands of patients across multiple communities. He explains why building trust with patients, providers, and community partners has been the foundation of the clinic's success.

The conversation also explores the challenges of scaling healthcare services, recruiting top clinical talent in rural communities, creating sustainable funding models, and developing innovative partnerships that improve access to care. Steven offers valuable insights for healthcare leaders looking to balance mission, growth, and long-term impact.

Whether you're leading a behavioral health organization, healthcare practice, or nonprofit, this episode is packed with practical lessons on leadership, community engagement, and sustainable growth.

Drawing from her background as a school counselor and BCBA, Ericka shares why some of the most effective ABA interventions begin by listening before teaching. She discusses the importance of cultural humility, building genuine partnerships with families, and creating programs that work in the realities of everyday life—not just on paper.

Ericka also shares the challenges of growing a mission-driven organization, why caregiver training deserves more attention in ABA, and how providers can bridge the gap between clinical expertise and family expertise to create lasting outcomes.

Whether you're a BCBA, clinical leader, or behavioral health entrepreneur, this conversation offers a thoughtful perspective on what it means to deliver care that is both evidence-based and deeply human.

What You'll Learn:

•  How Ericka's journey from school counseling led her into ABA 
•  Why caregiver training is critical for long-term success 
•  The role of cultural humility in effective treatment 
•  How to build stronger partnerships with families 
•  Challenges of scaling a relationship-driven organization 
•  Marketing lessons for behavioral health innovators 
•  Why human connection may be the missing ingredient in many ABA programs 

Shannon shares how Array is leveraging technology, data, and clinical expertise to demonstrate measurable patient improvement at scale. He explains why virtual care can be especially effective for higher-acuity patients, how healthcare organizations can reduce friction for both clinicians and patients, and what it takes to grow a behavioral health organization without adding unnecessary complexity.

The conversation also explores the future of behavioral health marketing, including the growing role of AI, account-based marketing, thought leadership, and how organizations can position themselves for success as buyers increasingly rely on large language models and AI-driven search.

Key topics include:
• Why behavioral health needs to move beyond access and focus on outcomes
• What Array learned from studying patient outcomes at scale
• Reducing administrative burden for clinicians through technology
• Building sustainable growth without increasing complexity
• The impact of AI on healthcare marketing and buyer behavior
• Why thought leadership is becoming a competitive advantage in behavioral health

If you're a behavioral health leader, healthcare executive, or marketing professional looking to understand where the industry is heading, this conversation offers practical insights from one of the leaders helping shape the future of virtual care.

In this episode of Tim Talks: Behavioral Health, Timothy A. Zercher sits down with Diana Wolf, Co-CEO of Verbal Beginnings, to discuss the realities of scaling an ABA organization the right way.

Diana shares why many providers struggle when they focus on headcount and expansion before building the operational and clinical infrastructure needed to support sustainable growth. She explains how Verbal Beginnings has built a culture centered on both client outcomes and employee experience, creating an environment where clinicians can thrive while delivering exceptional care.

The conversation also explores leadership development, creating the right organizational roles, attracting top talent, and how AI is beginning to reshape marketing and intake processes in behavioral health.

Whether you're leading a growing ABA practice, managing clinical teams, or thinking about the future of behavioral health operations, this episode offers practical insights on building an organization that can scale without losing its mission.

In this episode, you'll learn:

• Why infrastructure must come before expansion
• How strong culture protects quality of care
• The importance of putting the right people in the right seats
• Strategies for reducing burnout and improving retention
• How AI is changing intake, marketing, and client acquisition in ABA
• What sustainable growth really looks like in behavioral health

Joy shares her journey into the field, the leadership lessons she's learned over nearly three decades, and why quality care should always remain the foundation of organizational growth. The conversation explores clinician retention, supervision, professional development, continuous quality improvement, and the growing impact of compliance and regulatory requirements on behavioral health organizations.

Whether you're leading a behavioral health organization, managing clinical teams, or planning for growth, this episode offers practical insights on building systems that support both staff and clients while maintaining accountability and high standards of care.

Zoe shares her perspective as both a former RBT and current HR leader, highlighting why organizations need to stop simply “filling bodies” and start creating environments where staff can actually stay, recover, and thrive. From realistic job previews to mental health days, quiet break spaces, supervisor support, and stronger community partnerships, Zoe offers practical insight into building teams that last.

She also discusses the importance of understanding disability, behavior, and workplace support through a more holistic lens.

In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Dr. Monica Gilbert to unpack one of the biggest misconceptions in the field: compliance is not the same as commitment.

Dr. Gilbert shares why clinicians often mistake attendance and agreement for true engagement - and how that gap leads to burnout, stalled progress, and frustration for both providers and families.

They dive into the power of better questions, the role of motivational interviewing, and how shifting from “fixing” to truly understanding can transform outcomes inside and outside the session room.

You’ll also hear how Dr. Gilbert has scaled her practice over 16+ years, the importance of stepping back as a leader, and why building the right processes and culture is critical for long-term growth.

This is a practical, no-fluff conversation for ABA leaders, clinicians, and behavioral health operators looking to drive real impact.

Learn more about Monica Gilbert:

www.drmonicagilbert.com
https://crystalabatherapy.com/

On this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Dr. Beth DuPree, a breast cancer surgeon turned integrative medicine leader, to explore why traditional medicine often misses the most important part of healing - the mind.

With over 35 years in medicine, Dr. DuPree shares how her experience with cancer patients revealed a major gap in care: treating the physical disease without addressing the emotional and neurological impact. 

The conversation dives into:

•  Why “healing” goes beyond removing disease 
•  The role of the nervous system and vagus nerve in recovery 
•  How bioelectric therapies are changing outcomes in mental health and cancer care 
•  Why medications alone often fail to address root causes 
•  The future of holistic, patient-centered treatment 

This is a powerful, forward-looking conversation on where behavioral health is heading - and what it will take to truly help patients heal.

In this episode of Tim Talks: Behavioral Health, Timothy A. Zercher sits down with Chris Seigel to unpack the real operational challenges behind growth, leadership, and AI in behavioral health.

Chris shares his journey from clinician to system builder—and why outcomes aren’t just driven by clinical skill, but by the systems surrounding it.

They dive into:

•  The biggest mistakes organizations make when scaling too fast 
•  Why culture matters more than systems 
•  How poor infrastructure gets exposed during growth 
•  What leaders misunderstand about AI in clinical settings 
•  Why AI is not a tool decision - but a governance decision 
•  The role of partnerships and referrals in sustainable growth 

This is a practical, no-fluff conversation on how to scale responsibly without compromising care quality, team stability, or long-term success.

Lew shares why so many great ideas fail in execution, the importance of involving frontline staff in decision-making, and how leaders can close the gap between strategy and day-to-day operations. He also discusses burnout, quality of care, client acquisition, and why AI still may not be ready for one of the most sensitive moments in healthcare: the first phone call for help.

This is a powerful conversation for behavioral health leaders focused on growth, quality, and lasting impact. 

Jason shares why taking the right medication at the right time can prevent hospitalizations, lower healthcare costs, and improve quality of life. He also breaks down Horizon Pharmacy’s unique community-driven model, where business success helps fund nonprofit behavioral health services.

The conversation also dives into leadership, building mission-driven organizations, and how healthcare businesses can grow through trust, education, and strategic relationships. If you care about better systems, smarter care, and real impact, this episode is packed with insight. 

They dive into one of the biggest challenges in behavioral health today: burnout. Nick explains how high turnover impacts clinicians, families, and service quality, and why many organizations keep repeating the same mistakes.

The conversation also covers leadership, scaling culture as a founder, referral-based growth, grassroots marketing, and how ABA providers can grow without losing their values.

If you care about building a stronger team, better client outcomes, and a healthier future for behavioral health, this episode is packed with practical insight.

Liz shares how she built her organization to remove bureaucracy and make high-quality behavioral support more accessible for families who need it most. She also discusses the real risks of Medicaid service caps, the challenges of competing in a private-equity-driven market, and why strong company culture beats flashy perks every time.

If you care about ethical growth, team retention, and building a behavioral health organization that lasts, this episode is packed with insight.

They discuss what it means to create a white-glove family experience, why speed and communication matter in building trust, and how intentional hiring and culture can drive long-term growth. Noah also breaks down the referral partnerships that fueled early momentum and the recruitment strategies helping attract top talent today.

This is a practical conversation for ABA leaders focused on scaling with quality, heart, and operational discipline. 

Dominique shares how that lived experience shaped the way she serves families, supervises clinicians, and approaches social validity in ABA. She also dives into why the field must break out of its bubble, improve representation, and meet communities where they are through outreach, education, and social media.

This conversation is packed with practical insight on leadership, trust-building, diversity, and growing your impact by leading with value first. 

Ruel discusses the key differences between working in public school systems and private practice, the importance of ethical leadership, and what inspired him to launch his own company. He also breaks down how reputation, community trust, and word-of-mouth referrals continue to drive growth in behavioral health.

This conversation is packed with insight for BCBAs, clinic owners, and behavioral health leaders looking to grow the right way.

They discuss what it takes to lead with both compassion and excellence, how organizations can scale without losing quality, and why innovation in behavioral health starts with strong systems and stronger people.

If you’re a provider, operator, or leader in ABA or behavioral health, this conversation is packed with practical takeaways.

Jacqueline shares how she built a continuum of care that bridges therapy, education, advocacy, and early intervention services for children with autism and developmental needs. She also discusses the growing need for family support, navigating special education systems, and what true advocacy looks like in today’s behavioral health landscape.

This conversation is packed with practical insights for providers, educators, and leaders looking to create real impact for the families they serve.

On this episode of Tim Talks: Behavioral Health, Timothy A. Zercher sits down with Dr. Ashley Smith to explore how high performers can break through fear, self-doubt, and limiting beliefs. Dr. Ashley shares how her personal journey with progressive vision loss shaped her mindset, leadership approach, and mission to help others unlock psychological strength.

They discuss anxiety as a signal of growth, why our brains focus on the negative, how leaders can challenge internal narratives, and why discomfort is often the price of real progress.

If you want to think bigger, lead better, and stop letting fear call the shots, this episode is for you.

In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Rachel Evans, CEO of Old Town ABA, to break down what it really takes to build a high-quality, sustainable organization in the ABA space.

Rachel shares how her personal connection to autism shaped her path into the field - and how that perspective influences the way she leads, hires, and delivers care today.

They dive into:

•  What separates good care from great care in modern ABA organizations 
•  Why hiring and developing the right people is the foundation of everything 
•  The real challenges of scaling while keeping clients, clinicians, and teams aligned 
•  Why organic, relationship-driven marketing is still winning in a world of automation 

Rachel’s approach is simple but powerful: prioritize people, lead by example, and build real relationships at every level of the business.

If you're building, leading, or scaling a behavioral health organization, this episode is a must-listen.

In this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Zeeshan Ali, Deputy Executive Director at Apna Ghar, Inc., to unpack how behavioral analysis principles can shape not just individuals, but entire organizations and communities.

Zeeshan shares how his early experiences in immigrant communities led him into behavioral health, and how he now applies systems thinking to leadership, program design, and nonprofit growth. The conversation dives into balancing mission with scale, building trust in underserved communities, and why storytelling is one of the most powerful tools in violence prevention.

If you are leading a behavioral health organization or trying to grow with purpose, this episode offers a grounded, practical perspective on what actually works.

In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Nicholas Stavros, CEO of Community Medical Services, to break down what sustainable growth actually looks like in the substance use treatment space.

Nick shares how CMS grew from just 6 clinics to over 80 locations across the U.S. - not by chasing growth, but by obsessing over quality, infrastructure, and patient outcomes first.

They dive into:

•  Why focusing inward can unlock external growth 
•  The balance between scaling and maintaining care quality 
•  How stigma continues to impact addiction treatment 
•  Why science — not ideology — should guide treatment decisions 
•  The real reason their marketing strategy avoids traditional advertising 
•  How community trust drives patient acquisition more than paid ads 

This is a candid, practical conversation for leaders navigating growth, operations, and impact in behavioral health.

Short. Tactical. No fluff.

In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Clint Hardy, Clinical Therapist and Owner of Hardy Behavioral Health, to unpack what truly helps clients move forward.

Clint shares how his personal journey into behavioral health shaped his career, and why lasting change is less about external pressure and more about intrinsic motivation. He breaks down the core elements required for transformation including motivation, knowledge, resources, and overcoming resistance.

The conversation also dives into working with trauma and suicidality, the importance of meeting clients where they are, and why building hope early in treatment is critical. On the business side, Clint shares how specialization and clarity in positioning have been his most effective “marketing strategy” and what he’s watching closely as AI and investor-backed therapy groups reshape the industry.

This is a practical, grounded conversation for clinicians, operators, and leaders who want to better understand both the human and business side of behavioral health.

Nick shares how his early frontline experience working directly with individuals shaped the way he now supports teams, emphasizing empathy, feedback, and perspective-taking as core leadership skills.

The conversation dives into what leaders often get wrong about culture, why the “small things” matter more than most realize, and how early behaviors can shape or derail an organization’s environment. Nick also breaks down the real challenges of scaling teams in behavioral health, highlighting the importance of cross-functional alignment and sustainable growth.

On the talent side, he shares what’s actually working to attract and retain great people today, from values-based hiring to the “My Child Test” that every organization should consider.

If you’re leading, hiring, or scaling in behavioral health, this episode offers practical, grounded insights from the HR side of the equation.

Frances shares her journey into the field and breaks down a powerful idea: behavior is behavior, no matter the environment. From improving workplace performance through Organizational Behavior Management (OBM) to influencing public health and policy, she explains where ABA has untapped potential to create real-world impact.

The conversation also dives into one of the biggest gaps in training for new BCBAs - the difference between what’s required by funding sources and what the science actually allows. Frances offers a fresh perspective on developing flexible, thoughtful practitioners who can adapt their approach across environments.

They also unpack what it really takes to build a values-driven organization, why finding the right fit matters more than scale, and how transparency in marketing helps attract aligned clients and partners.

If you’re a behavioral health leader, clinician, or operator looking to expand your thinking beyond the status quo, this episode delivers practical insight without the fluff.

Mike shares how he entered the field, what he learned through the acquisition of Hatch Compliance by Kipu Health, and why compliance should be seen as more than a regulatory checkbox. He explains how the right systems and automation can reduce risk, improve patient care, strengthen operations, and even increase business value during mergers and acquisitions.

They also dig into leadership through growth, what it takes to build and scale something new in behavioral health, and why reputation, employee experience, and genuine human connection still matter most in winning new business.

This conversation is packed with practical insight for operators, founders, and leaders looking to grow stronger, smarter, and more sustainably in behavioral health.

Dr. Merahn shares how his early work in pediatrics and child development shaped his approach to integrated care, and why truly effective treatment must go beyond siloed disciplines and clinical dashboards. Together, they explore the difference between response and outcome, why care plans should be built around the person rather than the diagnosis, and what it really takes to create buy-in when redesigning care systems.

They also dive into the future of autism services, including why the field is at a critical turning point and how child-centered, developmentally informed care may reshape the way providers support autistic children and families.

This is a thoughtful conversation on leadership, integration, outcomes, and the human factor in behavioral health.

Kristyn shares how she found behavior analysis by accident, why she pivoted into organizational behavior management, and what she has learned working at the intersection of behavioral science, process improvement, and software development. The conversation explores burnout in ABA, how better systems can reduce friction at work, what radical transparency looks like in leadership, and why curiosity beats hard selling when building business relationships.

They also discuss psychological safety, cross-functional team alignment, AI in the software space, and how small consultancies can stand out in competitive markets.

This episode is a sharp, practical conversation for leaders in behavioral health, ABA, and beyond who care about building better systems, stronger teams, and more sustainable growth.

Jason shares how he found his way back into behavioral health after decades in healthcare leadership, why ABA Centers created its BCBA apprenticeship program, and how his team thinks about scaling without compromising quality of care. He also breaks down the leadership challenges that come with growing across multiple markets, how ABA providers can earn trust in competitive regions, and why AI is quickly changing the future of digital marketing in autism care.

This is a practical conversation about growth, leadership, workforce development, and staying grounded in clinical excellence while expanding access to care.

Moishe breaks down why most healthcare marketing systems fail, how disconnected teams create wasted spend and frustrated families, and why the real opportunity is not just getting more leads, but getting families into care faster. He shares practical insights on speed to contact, lead-to-service conversion, operational visibility, and the balance between AI efficiency and human connection.

Moishe currently leads marketing and growth at The Treetop ABA, a multi-location ABA provider focused on helping children and families access high-quality care. Learn more about their work at http://thetreetop.com/

If you work in ABA, behavioral health, or healthcare growth, this conversation is packed with actionable ideas on building smarter systems, improving accountability, and creating marketing that actually supports better outcomes for families.

Dov shares how he entered the behavioral health space and how financial leadership plays a critical role in supporting patient outcomes, staffing stability, and long-term sustainability. The conversation explores the importance of reliable data, strong leadership teams, and disciplined financial systems in an industry facing staffing shortages, payer challenges, and increasing demand for services.

Tim and Dov also discuss how finance intersects with marketing and business development, including why reputation and patient outcomes remain the strongest drivers of growth.

This episode offers practical insights for behavioral health executives, operators, and leaders working to build organizations that are both financially strong and mission-driven.

In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Veronica Medina, Board Certified Behavior Analyst and consultant at The ABA Proyect, to discuss how technology and cultural awareness are reshaping behavioral health.

Veronica shares how she unexpectedly entered the field of behavior analysis and how her work now spans multiple organizations and international communities. The conversation explores the practical role AI is already playing in ABA, from streamlining documentation and communication to helping clinicians navigate language and cultural differences when working with families around the world.

They also dive into how Veronica built her consulting practice through word of mouth, social media, and community partnerships, as well as why culturally relevant education and Spanish-language resources are essential for the future of ABA.

This episode highlights how technology, culture, and community are coming together to expand access to behavioral health services globally.

Kamila shares how her experience in supervision revealed major gaps in visibility, feedback, competency tracking, and audit readiness across organizations. She explains why disconnected systems like spreadsheets, PDFs, and email create risk for trainees, supervisors, and leadership teams, and how MentraTrack was built to bring structure, compliance, and real-time oversight to the process.

They also discuss what organic growth looks like for a software company in the ABA space, why trust and product quality matter more than paid ads, and how AI can be used responsibly to improve supervision and skill development.

If you are a BCBA, clinical leader, or behavioral health operator thinking about compliance, supervision quality, and scalable systems, this is a conversation worth hearing.

In this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Melissa Kozak, BCBA, founder of Kozak Consulting and Clinical Partnership Consultant at Therapprove. With nearly 20 years of experience across schools, clinics, homes, and community settings, Melissa shares a clinician’s perspective on how technology should support - not complicate - real-world care.

Melissa discusses the gap between how systems are built and how services are actually delivered in the field. She also explores the rise of caregiver-supported models, the growing role of AI in documentation and clinical workflows, and why many clinicians are moving toward specialized and independent practice models.

They also dive into marketing and growth strategies in the ABA space, including why relationship-driven partnerships still outperform many traditional marketing tactics - and why ethical growth matters more than ever.

If you're a practice owner, BCBA, or behavioral health leader navigating new technology, workforce challenges, or growth strategies, this conversation offers practical insights from someone who operates both in the field and inside the tech ecosystem.

In this episode, you'll learn:

• Where technology often fails clinicians in real-world settings
 • Why caregiver support tools are becoming essential in ABA services
 • How AI transcription and automation may reduce documentation burden
 • Why specialization is shaping the future of ABA careers
 • How relationship-driven growth beats transactional marketing
 • What practice owners should be cautious about when adopting new technology

Nick shares his journey from direct work with children and families to co-founding Verbal Beginnings in 2011 alongside Diana Wolf, driven by a mission to expand access to high-quality, team-based ABA care in underserved areas like Maryland. He discusses the importance of strong culture combined with effective therapy, building operational infrastructure to support clinical excellence, navigating the fast-changing ABA landscape, and the power of brand reputation and word-of-mouth in a competitive market.

Tune in for practical insights on leadership, scaling ethically, marketing in behavioral health, and adapting to emerging trends like AI - all while keeping clinical quality and family impact at the core.

Whether you're an ABA provider, clinician, or leader in behavioral health, this candid 10-minute conversation delivers real-world lessons on growing access to care without compromising standards.

Matt shares key insights from hosting long-form interviews with leading behavior analysts, including recurring guest backstories that resonate deeply with listeners, his deliberate focus on broader applications of behavior analysis beyond autism (e.g., behavioral economics, contingency management, OBM), and why he prefers the term "behavior analysis" over the autism-framed "ABA."

The discussion covers overlooked trends like the revolutionary potential of AI in data analysis, automated session data collection, real-time feedback, and ethical implementation. Matt reflects on a memorable and challenging interview with Dr. Carl Hart, lessons in thoughtful communication (including the power of strategic pauses), the exciting growth of the autism services field, and serious concerns around rapid expansion - such as quality control, perverse incentives, clinical leadership experience gaps, and the risk of sidelining applied research in favor of high-demand practice roles.

Whether you're a BCBA, RBT, clinic owner, or anyone interested in the future of behavioral science and autism support, this episode offers candid, practical perspectives on sustainable growth, ethics, and innovation in our field.

Listeners will learn how to:

• Apply the Four Hats of Leadership to motivate, train, coach, and maintain high-performing teams.
• Translate values into observable behaviors to create impact-driven organizations.
• Approach change management with behavioral principles to maximize results.

Whether you’re a leader, educator, or practitioner, this episode delivers actionable strategies to leverage behavioral science for lasting success.

We discuss:

• The evolution from sequential to co-occurring disorder treatment
• Expanding access to care while maintaining cultural humility
• Women in leadership and shifting industry norms
• Responsible organizational growth in the face of staffing and patient acuity challenges
• Building trust and brand authority in behavioral health marketing

Whether you’re a leader in behavioral health, a clinician, or simply interested in innovative approaches to care, Jaime’s insights offer both practical guidance and inspiration.

Taylor shares his journey from pre-K teacher and school administrator to building customized behavioral health and special education programs across the South. The conversation dives into budget constraints, staffing shortages, special education director burnout, and what it truly takes to help students successfully transition back into less restrictive environments.

They also explore what makes partnership-based services so difficult to market, why conferences and state-level pilot programs matter, and how proving results locally becomes the most powerful form of growth.

If you work in ABA, special education, behavioral health, or district leadership, this episode offers candid insight into what’s happening on the ground - and what’s needed to drive sustainable change.

Trish shares her 23-year journey from special education into ABA, why she intentionally chose not to scale fast, and how staying small has allowed her team to deliver deeply personal care without burning out clinicians or families. Together, they unpack leadership mindset shifts, motivation in team management, grassroots marketing, and why word-of-mouth still outperforms flashy campaigns.

This candid conversation is a must-listen for ABA owners and leaders who want to grow ethically, protect their culture, and stay grounded in what actually matters to families.

Tune in to hear actionable insights on fostering connection, debunking behavior myths, and helping students thrive in environments that might initially feel overwhelming.

They discuss how technology and AI are transforming the ABA space, from increasing accessibility to assisting clinicians without replacing them. Ashleigh also dives into common mistakes ABA teams make in clinical work, the importance of applying ABA principles internally, and her innovative approach to marketing as she builds her solo practice.

If you’re curious about leveraging tech, improving staff outcomes, or creating meaningful connections with clients in behavioral health, this episode is for you.

Moshe shares how an unexpected career pivot led him from biochemical engineering into behavior analysis, the emotional weight families carry at diagnosis, and the ongoing challenge of service consistency and staff turnover. The conversation also dives into preparing young adults with autism for independent living, emphasizing individualized treatment over diagnosis-driven care.

To wrap up, Moshe offers an honest look at early-stage growth and marketing in behavioral health — from referral relationships to standing out authentically in a crowded space.

This episode is a candid, practical listen for ABA leaders, clinicians, and anyone committed to building sustainable, ethical services in their community.

Lee shares how she entered the ABA field, why most social skills groups “suck,” and how she developed a structured-yet-playful curriculum that keeps both kids and staff engaged. She also breaks down how providers can turn simple summer programs into six-figure wins, the marketing strategies she uses to grow her audience without sounding salesy, and what ABA leaders should be paying attention to next.

If you’re an ABA provider, curriculum developer, clinical leader, or entrepreneur inside the behavioral health space, this 10-minute conversation is loaded with insight you can put to work immediately.

They dive into current trends in school-district contracting, the risks of prioritizing price over quality and supervision, and why word-of-mouth remains the most powerful marketing tool when clinical outcomes are exceptional. Dr. Jenn also reveals how her team is positioning themselves as a trusted educational resource through newsletters and webinars - rather than just another service provider.

Perfect for ABA owners, BCBAs, school administrators, and anyone passionate about preserving clinical integrity while growing a practice.

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If you’re in behavioral health, leadership, or marketing for ABA, this episode is packed with practical takeaways and a fresh perspective on the power of ABA.

Whether you’re a parent, educator, executive, or behavioral health professional, this episode provides practical strategies and thought-provoking insights on understanding ADHD and supporting neurodivergent individuals in diverse settings.

In this episode, Tim sits down with Ethan Protzel, Founder & CEO of Behavior Group, to discuss:

• Why recruiting and retaining great clinicians is harder than ever
• How AI can eliminate administrative burden and accelerate outcomes
• The future of passive data collection in ABA
• The most effective recruitment marketing strategy he’s using today

Whether you’re running a growing ABA practice or exploring innovation in clinical operations, this conversation brings clarity to one of the most important topics in behavioral health today.

They dive deep into the challenges and opportunities of building lasting partnerships in behavioral health, prioritizing people over profit, and creating sustainable systems that improve access to care. Brianne also discusses the ethical responsibility of connecting the right clients with the right services, the importance of trust in provider relationships, and how families benefit from holistic, trauma-informed care.

If you’re interested in learning practical strategies for building meaningful partnerships and strengthening community impact in behavioral health, this conversation is packed with insights you won’t want to miss.

They discuss:

• The hardest parts of growing a behavioral health organization
• Gaps in training for BCBAs and how Sprout MBC addresses them
• How to market ABA services effectively without compromising values
• Changing the public perception of ABA and highlighting its positive impact

If you’re in behavioral health, leadership, or looking to build a mission-driven organization, this conversation is full of practical insights and inspiration.

Listeners will learn:

• How personal challenges can fuel professional advocacy
• Effective strategies for community engagement in behavioral health
• Ways to normalize conversations about mental health in families and communities

This episode is both heartfelt and inspiring, offering practical guidance and hope for anyone passionate about mental health care and public health.

We dive into the power of word-of-mouth marketing, the integration of AI in client engagement, and how understanding human behavior can transform leadership and decision-making. Whether you’re a founder, clinician, or marketing professional in behavioral health, Frankie’s insights are practical, actionable, and eye-opening.

Jim shares how his personal connection to mental health led him to build technology-driven solutions for behavioral healthcare. From developing “Nora,” an AI-powered nurse operations assistant, to tackling the inefficiencies in clinical workflows, Jim discusses what it really takes to innovate in an industry that’s decades behind the rest of healthcare.

They dive into:

• The personal story that led Jim into behavioral health
• Why finding mission-aligned team members is harder than it looks
• How AI can empower, not replace, clinical decision-making
• The importance of building technology from the ground up with clinician input
• How Acuity Behavioral is leveraging short-form video to reach its audience

If you’re curious about how technology and compassion can coexist in the future of care, this conversation is a must-listen.

We cover:

• Tom’s pivot from institutional finance to mental health care
• The 3 C’s of team-building: Connect, Communicate, Culture (plus alignment)
• Why care navigation is so confusing for the public—and how to fix it
• Leadership during community crises
• What’s working in growth: referral networks, thought leadership, and (surprisingly) radio

If you or someone you serve is navigating mental health care, this conversation clarifies where to start and how leaders can build teams that actually help people.

Amber shares how her journey as both a Board Certified Behavior Analyst and a parent of an autistic child shaped the compassionate, clinician-led model behind Triangle ABA. She opens up about scaling a people-backed (not private equity-backed) organization, developing leaders who embody values - not titles - and how neuroscience can deepen ABA’s impact in the next decade.

If you care about ethical growth, clinician empowerment, and keeping humanity at the heart of behavioral health, this conversation will hit home.

You’ll hear about:

• Balancing growth with mission and lived experience
• Funding realities for nonprofits—and transparent decision-making
• Bringing somatics, mind–body work, and trauma-informed care into schools & adult programs
• Smart recruitment: total-compensation clarity, culture, and early fit checks
• Where tech & AI fit (and don’t) in behavioral health operations

From preventing burnout to marketing with authenticity, Amanda offers practical insights for leaders and organizations navigating the complexities of behavioral health. If you’re curious about values-driven leadership, sustainable growth, and building cultures of inclusion—this conversation is for you.

From integrating AI and technology into ABA practices, to shaping the field with cultural responsiveness, to scaling with both heart and operational rigor - this conversation is packed with insights for clinicians, leaders, and anyone passionate about the future of behavioral health.

• How personal experience shaped her career path
• Lessons learned translating toilet training research into real-world practice
• The role of parent training and family buy-in in effective interventions
• Navigating leadership in a hospital system while maintaining clinical quality
• Balancing system design with mentoring and staff development
• Marketing tactics in the ABA space, from CEUs to content-based outreach

If you’re a clinician, leader, or simply curious about what it takes to grow ABA services ethically while keeping families at the center, this conversation will leave you inspired.

We discuss:

• How lived and professional experience shaped her passion for advocacy
• The challenges survivors face in finding their voice
• Why coercion and control must be recognized as more than “invisible” abuse
• Balancing clinical work, teaching, and building a new venture

This conversation highlights the intersection of behavioral science and domestic violence prevention, offering insights for clinicians, advocates, and anyone supporting survivors.

Topics include:

• Why leadership often chooses you
• Building effective collaborations and giving underrepresented voices a seat at the table
• Trends shaping the future of social work, including trauma-informed care and technology
• Balancing clinical practice with executive leadership
• The countywide Kids Summit initiative
• Leading with a trauma-informed lens in all areas of decision-making

If you want a raw, insightful look at leadership in social work and community impact, this episode is for you.

You’ll learn:

• Why repeated behavior - not logos - builds brand trust
• A practical way to replace unhelpful habits with better ones
• How to position your company inside a community’s shared identity
• Frankie’s biggest challenges growing a practice (and how he tackles them)

From balancing quality care with organizational growth, to building partnerships across agencies, to tackling the toughest challenge of all - recruitment and retention—Chelsea offers a candid look at what it takes to run and grow an ABA organization today.

She also dives into her personal journey into the field, why collaboration beats competition, and how ABA can - and should - go beyond autism to impact a wider range of lives.

If you’re looking for practical insights on leadership, staffing, and sustainable growth in ABA, this episode is for you.

Cassandra also opens up about her personal journey into ABA, how her niece’s diagnosis inspired the creation of Grace ABA, and why transparency is critical for both staffing and client relationships. From navigating staffing shortages to building trust with families often turned away by larger agencies, Cassandra offers an honest look at what it takes to lead, grow, and serve with integrity.

If you’re building a practice, leading a team, or simply looking for fresh insight into what ethical growth looks like in ABA, this episode is packed with wisdom you won’t want to miss.

Cortney blends psychotherapy, clinical nutrition, and lifestyle medicine into her practice, bringing over 15 years of experience in behavioral health strategy and direct client care. She shares insights from her personal healing journey, the surprising gaps between research and practice, and why partnerships and collaboration - not competition - are the real drivers of transformation in mental health.

Listeners will hear how Cortney navigates client relationships, builds a truly integrative care model, and why she believes survivorship and healing are deeply intertwined in both clinical work and leadership.

If you’re passionate about whole-person care and the future of integrative behavioral health, this conversation will resonate deeply.

Trevor shares the personal story that inspired him to launch TPN, how his background in finance and technology shaped his mission-driven leadership style, and why he believes behavioral health is overdue for digital transformation.

From tackling ghost networks to building connectivity that actually improves access and outcomes, Trevor unpacks the evolution of provider networks - and what it takes to scale a team, culture, and company with real impact.

If you’re interested in the future of behavioral health and how digital marketplaces are reshaping care, this episode is one you don’t want to miss.

Dr. Aguilar shares powerful insights on how to scale clinical teams without losing stability, how behavioral science can shape organizational leadership, and why clinician development is the key to lasting impact. From Medicaid expansion to ripple effects of mentorship, Jeannie’s story offers both practical strategies and a deeply personal look at why this work matters.

If you’re leading in the ABA, IDD, or behavioral health space, you won’t want to miss this conversation.

Victoria shares how her team fills clinics across multiple states, the hardest parts of attracting staff who truly fit the culture, and why leadership is the #1 thing top talent looks for—regardless of industry. She also opens up about how her creative side shapes her recruiting approach, the unconventional sourcing strategies that work, and the leadership lessons she’s carried from big tech and corporate to healthcare.

Whether you’re building a behavioral health team, leading a growing organization, or just curious how top recruiters think, this conversation is packed with insight you can apply right away.

Adam shares his journey from selling his first product at age seven, to teaching thousands of students, to launching innovative ventures in both behavioral health and tech. He breaks down the challenges of growing organizations, the real key to acquiring clients in a competitive market, and why he believes AI should be viewed as augmented intelligence - enhancing human work rather than replacing it.

Whether you’re a clinician, entrepreneur, or tech-curious leader, this episode offers practical insights, entrepreneurial lessons, and a grounded vision for the future of AI in human-centered fields.

In this episode of Tim Talks: Behavioral Health, Timothy A. Zercher sits down with Kelly Baird - COO of the Behavior Technician Association, Co-Founder of The ABA Collab, and Founder of BWIBAAD - to talk about how she’s building some of the most mission-driven, community-focused spaces in the ABA field.

From launching ABA holidays to creating platforms that spotlight underrepresented voices, Kelly unpacks how structure, celebration, and intentionality fuel sustainable growth.

We also dive into:

• The challenge of driving innovation in a traditional field
• How leaders can open more doors for others
• What it really means to collaborate with purpose
• Her vision for ABA’s role in society beyond clinical settings

Whether you're a seasoned executive or just getting started in the field, this conversation will leave you thinking differently about community, leadership, and impact.

In this powerful episode of Tim Talks: Behavioral Health, host Timothy A. Zercher sits down with Amber Vaughan, CMO at Cornerstone Healing Center and a fierce advocate for ethical marketing, radical leadership, and meaningful disruption. Amber breaks down why traditional sales mindsets don’t work in treatment, how to truly connect clients to care, and why putting the product first will always win.

Short, honest, and packed with truth. You don’t want to miss this.

They dive into what it really takes to get clinicians to embrace new systems, why change is so hard in this industry, and how to decide which problems are worth solving with tech.

This is a candid conversation about smart customization, user-first design, and how to move fast in a space that resists change.

Josh unpacks what he's learned from tens of thousands of conversations with clinician-entrepreneurs: the common mistakes, the real compliance traps, and why success in ABA business has more to do with mindset than margins.

Whether you're thinking about launching a new ABA agency or refining one you've already built, this episode offers candid, no-fluff insights into growing with purpose.

In this episode of Tim Talks: Behavioral Health, host Timothy Zercher sits down with Allyson Wharam, M.Ed., BCBA, the founder of Sidekick Learning, to explore how behavioral health organizations can rethink training, supervision, and clinical decision-making. From the gaps in traditional fieldwork to balancing compliance with creativity, Allyson brings a refreshing and practical perspective on empowering the next generation of BCBAs and RBTs.

This conversation is a must-listen for clinical directors, training leads, and anyone committed to raising the standard in ABA service delivery.

In this episode of Tim Talks: Behavioral Health, we sit down with Christina Gravina, M.Ed, BCBA, LABA - founder and CEO of BILT, Inc. - to explore a powerful, people-first approach to ABA and IDD services.

Christina shares:

• Why she started BILT to serve a forgotten population
• How her team rethinks day programs into real-world experiences
• What the “Real Lives Law” means for future service flexibility
• How her team respectfully teaches sexuality education
• A story of one client’s transformation from isolation to independence

If you’ve ever wondered what true autonomy, respect, and inclusion look like in action - this episode will show you what’s possible.

Jeron shares how he's reshaping the ABA landscape through authentic community-building, inclusive leadership, and systemic reform for behavior technicians. From addressing burnout to advancing BIPOC visibility in leadership, Jeron challenges traditional models and offers a new vision for the field - one that centers connection, culture, and co-elevation.

Whether you're an RBT, BCBA, or ABA leader, this is a must-listen conversation on where our field is heading - and who it needs to include.

Host Timothy Zercher dives into Jeff’s leadership philosophy, how he's disrupting the ABA industry with real business strategy, and why he believes some of the biggest challenges in autism care are also the greatest opportunities.

Whether you're a clinic owner, leader, or just someone passionate about behavioral health - this is one episode you don’t want to miss.

With over 25 years in behavioral health, Ken breaks down what’s really changed in trauma treatment, how to scale with values intact, and why most providers miss the mark on truly trauma-informed systems.

We also get real about leadership, personal stories behind the mission, and the hardest part of building something meaningful in this space.

If you're a clinician, operator, or founder in behavioral health - this one's a must-listen.

In this episode, Tim sits down with Carly and Jon Weinberg, the leaders behind Project Infinity School and Beyond ABA Therapy - two integrated programs creating a better path for neurodiverse students in Florida.

They share how they’ve scaled with purpose, built trust in a skeptical market, and kept client care at the center of everything they do.

It’s a masterclass in ethical growth, long-term thinking, and doing right by families - without compromise.

Dr. Meichenbaum shares his "Golden Question" that reframes how we talk about behavior, why focusing on skill-building over punishment matters, and practical strategies for generalizing skills from therapy into classrooms and homes.

If you're a parent, teacher, or ABA professional - this episode is packed with insights you can apply today.

In this rapid-fire episode, they dive into:
 - How FirstWork is transforming lesson delivery for BCBAs and special educators
 - The surprising success of digital tools for learners on the spectrum
 - Balancing operational efficiency with learner outcomes
 - How independent learning through FirstWork could unlock new possibilities for the field

If you're passionate about innovation, efficiency, and scaling impact in ABA, this episode is for you.

Mordy shares how he transitioned from long-term care into ABA, why workforce shortages are slowing down care, and how to grow without losing the personal touch that teams - and clients - deserve. From staffing challenges to the systems you should implement before you need them, this conversation is packed with practical insight for ABA leaders.

If you care about sustainable growth, culture, and keeping your people engaged, tune in.

Kristen shares her mission behind "building for the 51%," a call to action for supporting the growing wave of newly certified BCBAs who often enter the field underprepared for its complexities. We discuss why mentorship matters more than ever, how to increase trial counts without overwhelming teams, and the biggest myth in ABA that needs to die: that all BCBAs are interchangeable.

If you're passionate about clinical excellence, mentorship, and building sustainable systems in ABA, this one's for you.

They dive into the value of retaining quality staff, the hidden challenges of ABA regulations, and why leadership development is essential for new BCBAs. If you're passionate about ethical, scalable, and community-focused ABA care, this episode is packed with actionable insights.

We explore the realities of scaling while maintaining clinical quality, what most providers get wrong with payers and authorizations, and why staffing remains the industry's toughest puzzle. If you’re a clinical leader or startup operator in ABA, this is the episode you’ve been waiting for.

We dig into why burnout and turnover persist, what leaders are missing in their talent operations, and the exact systems Holli would build first if launching a new ABA group today. If you're looking to build an organization that truly puts people first, this one's for you.

Whether you're a provider, policymaker, or parent - this conversation will leave you inspired, informed, and more committed than ever to the mission of accessible autism care.

Matthew brings a rare blend of clinical experience and marketing insight to the table, exploring:

• Why ethical marketing matters more than ever in ABA
• The biggest myths about local outreach and referrals
• How to scale without depending on paid ads
• Why clinical outcomes should drive your messaging
• The #1 shift he wishes all ABA businesses would make

If you're a clinic owner, BCBA, or ABA marketer looking to grow without selling out, this episode is a must-listen.

Sean shares how growing up with an autistic sibling shaped his drive to reform the field. From questioning outdated clinical standards to pushing for purpose-driven company culture, Sean doesn't hold back.

You’ll hear:

• Why generalization and caregiver training must become the new gold standard
• How shaping applies far beyond therapy sessions—even on the baseball field
• What’s broken about current KPIs in ABA (and what to do instead)
• Why prioritizing purpose over perks is essential for fixing staff burnout

This episode is bold, candid, and deeply practical—exactly what the ABA world needs.