Gettin' to Market Tue, 14 Apr 2026 02:05:10 -0400 https://www.buzzsprout.com/2503030 en-us © 2026 Gettin' to Market yes 2383f597-a761-5a5c-a1c4-8fc20f0ce274 John Miller and Nate Cook episodic false For when your job is real, but your role is…negotiable.


A podcast about building products, launching them, and figuring out how to stay useful along the way.


]]> Buzzsprout (https://www.buzzsprout.com) John Miller and Nate Cook https://storage.buzzsprout.com/hu245pf1g7fpg0xp17trilq6ebi9?.jpg Gettin' to Market 41 - The Show Was the Product with Chad Cosper 41 - The Show Was the Product with Chad Cosper Nate sits down with Chad Cosper, Principal Product Marketing Manager at insightsoftware and self-described Deadhead, to explore what the Grateful Dead accidentally got right about building a product people can't leave behind.

They didn't set out to pioneer freemium distribution. They didn't design a community — they just created conditions and got out of the way. The taping section was born from values, not strategy. The mailing list came from loyalty to specific fans. The touring revenue that kept them in the top five grossing acts of the '80s — competing with Thriller-era Michael Jackson — came from a band that genuinely didn't think they owned the music once they played it.

It's a conversation about power users, brand elasticity, what it means to serve your core audience even when the casual ones show up, and whether any of it could be replicated today.

Also: lessons learned includes a defense of Gen Z's "six seven" habit that is, arguably, airtight.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> Nate sits down with Chad Cosper, Principal Product Marketing Manager at insightsoftware and self-described Deadhead, to explore what the Grateful Dead accidentally got right about building a product people can't leave behind.

They didn't set out to pioneer freemium distribution. They didn't design a community — they just created conditions and got out of the way. The taping section was born from values, not strategy. The mailing list came from loyalty to specific fans. The touring revenue that kept them in the top five grossing acts of the '80s — competing with Thriller-era Michael Jackson — came from a band that genuinely didn't think they owned the music once they played it.

It's a conversation about power users, brand elasticity, what it means to serve your core audience even when the casual ones show up, and whether any of it could be replicated today.

Also: lessons learned includes a defense of Gen Z's "six seven" habit that is, arguably, airtight.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-19011361 Tue, 14 Apr 2026 02:00:00 -0400 3813 1 41 full true 40 - Acquisition Storytime with Steve Thompson 40 - Acquisition Storytime with Steve Thompson In this episode of Gettin’ to Market, Nate sits down with Steve Thompson (Senior Director, Product Marketing at insightsoftware) to talk about what really happens when your company gets acquired — and how to navigate the uncertainty without spiraling.

Steve has been through three acquisitions and a bankruptcy. Nate has been through two acquisitions. They discuss:

  • How to read the tea leaves (and when you can’t)
  • What to do the moment you hear the news
  • When to update your resume and when not to panic
  • How to handle new managers and shifting org structures
  • The biggest mistakes people make during change

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> In this episode of Gettin’ to Market, Nate sits down with Steve Thompson (Senior Director, Product Marketing at insightsoftware) to talk about what really happens when your company gets acquired — and how to navigate the uncertainty without spiraling.

Steve has been through three acquisitions and a bankruptcy. Nate has been through two acquisitions. They discuss:

  • How to read the tea leaves (and when you can’t)
  • What to do the moment you hear the news
  • When to update your resume and when not to panic
  • How to handle new managers and shifting org structures
  • The biggest mistakes people make during change

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-18779791 Tue, 03 Mar 2026 01:00:00 -0500 2488 1 40 full false 39 - Good Cop, Brand Cop with Michelle Slade 39 - Good Cop, Brand Cop with Michelle Slade John's out this week, but Nate is joined by Michelle Slade, SVP of Brand and Communications at ABC Fitness, for a candid conversation about what brand actually is and where people get it wrong.

Michelle brings a rare perspective: she started as a business analyst writing requirements before crossing over into marketing, and has built brand strategy for companies like Expedia, GameStop, and Sally Beauty. The result is someone who can talk brand philosophy and ship.

In this episode, they cover:

  • Why brand is a system, not a logo (and what happens when organizations don't have that system defined)
  • The "brand police" problem and why policing without infrastructure is a losing game
  • How brand elasticity explains why Apple can force U2 onto your phone and still charge you $200 for more RAM
  • Where brand has the most cross-functional friction (hint: it's not where you'd expect)
  • Using AI as a brand standards checker, and getting called out by your own prompt
  • Why thought leadership without tension is just noise

Plus: tipping culture and the importance of a POV.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John's out this week, but Nate is joined by Michelle Slade, SVP of Brand and Communications at ABC Fitness, for a candid conversation about what brand actually is and where people get it wrong.

Michelle brings a rare perspective: she started as a business analyst writing requirements before crossing over into marketing, and has built brand strategy for companies like Expedia, GameStop, and Sally Beauty. The result is someone who can talk brand philosophy and ship.

In this episode, they cover:

  • Why brand is a system, not a logo (and what happens when organizations don't have that system defined)
  • The "brand police" problem and why policing without infrastructure is a losing game
  • How brand elasticity explains why Apple can force U2 onto your phone and still charge you $200 for more RAM
  • Where brand has the most cross-functional friction (hint: it's not where you'd expect)
  • Using AI as a brand standards checker, and getting called out by your own prompt
  • Why thought leadership without tension is just noise

Plus: tipping culture and the importance of a POV.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-18737868 Tue, 24 Feb 2026 01:00:00 -0500 2981 1 39 full true 38 - You Can't Vent to Your Boss...Can You? 38 - You Can't Vent to Your Boss...Can You? You can't vent to your boss. Probably. But the real question is who can you vent to — and who else do you need in your corner to actually "survive and advance"? Nate and John get into the relationships that don't show up on any org chart but quietly determine everything from your next promotion to whether you're still standing after a reorg. Plus: AI's slow threat to the SaaS seat model, and John tries to fill out a visa application.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> You can't vent to your boss. Probably. But the real question is who can you vent to — and who else do you need in your corner to actually "survive and advance"? Nate and John get into the relationships that don't show up on any org chart but quietly determine everything from your next promotion to whether you're still standing after a reorg. Plus: AI's slow threat to the SaaS seat model, and John tries to fill out a visa application.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-18691531 Tue, 17 Feb 2026 01:00:00 -0500 2105 1 38 full false 37 - SKO Hard (with Special Co-Host Kyrie Slater) 37 - SKO Hard (with Special Co-Host Kyrie Slater) John's out this week, so Kyrie Slater joins as co-host for a conversation about Sales Kickoffs and Marketing. Marketing and SKO share a sometimes uneasy relationship--so where does that leave folks on the team?

Kyrie and Nate compare notes on their recent SKOs—who gets invited and why, whether these expensive events deliver ROI, and what marketers should actually bring back from them.

Plus: lessons learned, the hunt for fiber in conference food, and Magic 8 Balls as swag items.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John's out this week, so Kyrie Slater joins as co-host for a conversation about Sales Kickoffs and Marketing. Marketing and SKO share a sometimes uneasy relationship--so where does that leave folks on the team?

Kyrie and Nate compare notes on their recent SKOs—who gets invited and why, whether these expensive events deliver ROI, and what marketers should actually bring back from them.

Plus: lessons learned, the hunt for fiber in conference food, and Magic 8 Balls as swag items.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-18646322 Tue, 10 Feb 2026 01:00:00 -0500 1887 1 37 full false 36 - The Detractor Trap 36 - The Detractor Trap How much can one angry customer shape your view of the product? How much should it? 

Nate and John discuss the outsized influence of vocal detractors, why being an internal product evangelist matters, and John's story of passive-aggressively loving a forum critic into becoming a fan. Plus: at-home health trends, software review consolidation, and the millennial phone-vs-laptop buying threshold.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> How much can one angry customer shape your view of the product? How much should it? 

Nate and John discuss the outsized influence of vocal detractors, why being an internal product evangelist matters, and John's story of passive-aggressively loving a forum critic into becoming a fan. Plus: at-home health trends, software review consolidation, and the millennial phone-vs-laptop buying threshold.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-18607221 Tue, 03 Feb 2026 01:00:00 -0500 1786 1 36 full false 35 - Personal Brand with Mary Scott Van Arsdale 35 - Personal Brand with Mary Scott Van Arsdale When's the last time you updated your LinkedIn? If you're scrambling to answer that, this episode is for you.

John and Nate sit down with Mary-Scott Van Arsdale—a marketing and content strategist who's helped build both corporate brands and personal ones—to talk about why your personal brand matters more than you think. Mary Scott breaks down the difference between corporate copy-paste approaches (still happening in 2026, unfortunately) and authentic personal branding that actually gives you leverage in your career.

The conversation covers why LinkedIn is your insurance policy against layoffs, how to build a presence without selling out, and what happens when companies try to control employee narratives. Plus: why posting for the first time after you've been laid off is the worst possible strategy, how to stay authentic while building visibility, and where AI-generated content fits into the equation.

Also discussed: non-alcoholic mocktail pricing, candle tunneling prevention, and Salesforce's 4,000-person AI experiment that lasted exactly four months.

Learn more about Mary Scott and our other guests at https://productischange.com/guests

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> When's the last time you updated your LinkedIn? If you're scrambling to answer that, this episode is for you.

John and Nate sit down with Mary-Scott Van Arsdale—a marketing and content strategist who's helped build both corporate brands and personal ones—to talk about why your personal brand matters more than you think. Mary Scott breaks down the difference between corporate copy-paste approaches (still happening in 2026, unfortunately) and authentic personal branding that actually gives you leverage in your career.

The conversation covers why LinkedIn is your insurance policy against layoffs, how to build a presence without selling out, and what happens when companies try to control employee narratives. Plus: why posting for the first time after you've been laid off is the worst possible strategy, how to stay authentic while building visibility, and where AI-generated content fits into the equation.

Also discussed: non-alcoholic mocktail pricing, candle tunneling prevention, and Salesforce's 4,000-person AI experiment that lasted exactly four months.

Learn more about Mary Scott and our other guests at https://productischange.com/guests

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-18573545 Tue, 27 Jan 2026 01:00:00 -0500 2199 1 35 full false 34 - Money Talks: How to Think About PM/PMM Compensation 34 - Money Talks: How to Think About PM/PMM Compensation Let's talk about the thing everyone thinks about but nobody wants to say out loud: compensation. Nate and John are joined by Rachel Stanley, Portfolio Product Marketing Manager at Red Hat, for an honest conversation about salary bands, equity, bonuses, and what actually matters when evaluating your comp package.

Rachel shares her journey from PR to product marketing—and yes, the significant pay bump was part of the decision. The team unpacks pay transparency laws, regional salary bands that make no sense, how to negotiate when you're already in-role, and why the "hot labor summer" of 2021 feels like a distant memory. They also tackle the components of comp most people forget to consider, from RSUs to the real cost of benefits, and why understanding your band matters more than you think.

Whether you're considering a move, trying to get promoted, or just wondering if you're being paid fairly, this episode cuts through the LinkedIn noise to give you frameworks you can actually use. Plus: why you should absolutely not try to get dates on LinkedIn, and yes, SeaWorld is still a thing.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> Let's talk about the thing everyone thinks about but nobody wants to say out loud: compensation. Nate and John are joined by Rachel Stanley, Portfolio Product Marketing Manager at Red Hat, for an honest conversation about salary bands, equity, bonuses, and what actually matters when evaluating your comp package.

Rachel shares her journey from PR to product marketing—and yes, the significant pay bump was part of the decision. The team unpacks pay transparency laws, regional salary bands that make no sense, how to negotiate when you're already in-role, and why the "hot labor summer" of 2021 feels like a distant memory. They also tackle the components of comp most people forget to consider, from RSUs to the real cost of benefits, and why understanding your band matters more than you think.

Whether you're considering a move, trying to get promoted, or just wondering if you're being paid fairly, this episode cuts through the LinkedIn noise to give you frameworks you can actually use. Plus: why you should absolutely not try to get dates on LinkedIn, and yes, SeaWorld is still a thing.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-18528546 Tue, 20 Jan 2026 01:00:00 -0500 2697 1 34 full false 33 - How Your Product's Investment Affects Your Role 33 - How Your Product's Investment Affects Your Role Your company's investment level in a product fundamentally changes what your job looks like as a PM or PMM. John and Nate break down how your priorities shift across the spectrum: high-growth products chasing new customer acquisition, retention-focused products where stability is king, and that tricky middle ground where the product has value but go-to-market isn't working yet.

Plus, where should you put your most experienced people? On retention products or growth products? What skills do you actually build in low-growth roles? 

Side topic: the reality of VP-level context switching—bouncing between three-year vision and this week's execution, across products with completely different business models, while staying sharp for C-suite conversations.

New episodes every Tuesday. Find us wherever you get your podcasts, or visit productischange.com for all episodes and YouTube shorts.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> Your company's investment level in a product fundamentally changes what your job looks like as a PM or PMM. John and Nate break down how your priorities shift across the spectrum: high-growth products chasing new customer acquisition, retention-focused products where stability is king, and that tricky middle ground where the product has value but go-to-market isn't working yet.

Plus, where should you put your most experienced people? On retention products or growth products? What skills do you actually build in low-growth roles? 

Side topic: the reality of VP-level context switching—bouncing between three-year vision and this week's execution, across products with completely different business models, while staying sharp for C-suite conversations.

New episodes every Tuesday. Find us wherever you get your podcasts, or visit productischange.com for all episodes and YouTube shorts.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-18487098 Tue, 13 Jan 2026 01:00:00 -0500 1328 1 33 full false 32 - Defensive Conversations 32 - Defensive Conversations Nobody likes having hard conversations at work. Whether it's telling customers the feature they requested isn't going to make it into the product, pushing back on scope creep from other teams, or explaining why you can't take on that "quick favor" that definitely isn't in your goals—these moments are rough. But they're also unavoidable.

This week, John and Nate talk through the two categories of tough conversations that come up in PM and PMM roles: external conversations with customers (outages, delays, bad news) and internal cross-functional battles. We also explore why being honest is almost always the right move, even when it's uncomfortable, and how to navigate the "it's not in my goals" problem without burning bridges.

Also covered: power tool battery platform lock-in, New Year's resolutions, and the fact that John Lennon was an objectively terrible person.

Your job is real, but your role is negotiable.

For video, visit: https://www.youtube.com/watch?v=fXSGm0RUDxo

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> Nobody likes having hard conversations at work. Whether it's telling customers the feature they requested isn't going to make it into the product, pushing back on scope creep from other teams, or explaining why you can't take on that "quick favor" that definitely isn't in your goals—these moments are rough. But they're also unavoidable.

This week, John and Nate talk through the two categories of tough conversations that come up in PM and PMM roles: external conversations with customers (outages, delays, bad news) and internal cross-functional battles. We also explore why being honest is almost always the right move, even when it's uncomfortable, and how to navigate the "it's not in my goals" problem without burning bridges.

Also covered: power tool battery platform lock-in, New Year's resolutions, and the fact that John Lennon was an objectively terrible person.

Your job is real, but your role is negotiable.

For video, visit: https://www.youtube.com/watch?v=fXSGm0RUDxo

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-18449222 Tue, 06 Jan 2026 01:00:00 -0500 1557 1 32 full false 31 - A Very Disneymas Mickeysode 31 - A Very Disneymas Mickeysode We're ending the year with an extra-long bonus episode - 71 minutes of pure Disney chaos with zero product management frameworks. Nate and Kyrie just survived separate Disney trips with their kids, and John shares his deeply weird childhood Disney experience courtesy of his parents' Amway business.

We talk about Disney's Lightning Lane system (a UX disaster), whether Disney adults are okay (jury's out), Expedition Everest making an 8-year-old pass out, the worst custom t-shirts we saw at Magic Kingdom, and why Epcot doesn't count as international travel.

This is not a normal episode. There's minimal talk about PM/PMM work. It's just three friends processing expensive vacations and questionable life choices. Think of it as our holiday gift to you - or punishment, depending on how you feel about Disney people.

Normal professional discourse resumes in January. Happy holidays from Gettin' to Market!

The Audio the Imagineers: https://podcasts.apple.com/us/podcast/twenty-thousand-hertz/id1171270672?i=1000732003957



New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> We're ending the year with an extra-long bonus episode - 71 minutes of pure Disney chaos with zero product management frameworks. Nate and Kyrie just survived separate Disney trips with their kids, and John shares his deeply weird childhood Disney experience courtesy of his parents' Amway business.

We talk about Disney's Lightning Lane system (a UX disaster), whether Disney adults are okay (jury's out), Expedition Everest making an 8-year-old pass out, the worst custom t-shirts we saw at Magic Kingdom, and why Epcot doesn't count as international travel.

This is not a normal episode. There's minimal talk about PM/PMM work. It's just three friends processing expensive vacations and questionable life choices. Think of it as our holiday gift to you - or punishment, depending on how you feel about Disney people.

Normal professional discourse resumes in January. Happy holidays from Gettin' to Market!

The Audio the Imagineers: https://podcasts.apple.com/us/podcast/twenty-thousand-hertz/id1171270672?i=1000732003957



New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-18395844 Tue, 23 Dec 2025 01:00:00 -0500 4282 1 31 full false 30 - Bad Product, Good GTM 30 - Bad Product, Good GTM Can you win with a mediocre product? If your go-to-market is sharp enough.

This week John and Nate are digging into the uncomfortable truth that not every product deserves to win, but plenty of them do anyway. Whether you're dealing with something faulty you haven't fixed, a solution without a real market, or just losing in competition, your go-to-market strategy can still move the needle.

John and Nate break down what "go-to-market" actually means beyond the buzzword (spoiler: it's not just marketing), how your organizational structure shows up in your website (Conway's Law in action), and the competitive advantages hiding in plain sight when you nail your ICP and messaging (while competitors burn cash targeting the wrong people).

Plus: the typewriter origins of double-spacing, why being nice is more productive than being right, and an unexpected PSA about gun safety during the holidays.

New to the show? Check out productischange.com to learn more.

Resources mentioned on this episode:

https://martinfowler.com/bliki/ConwaysLaw.html

https://www.goodreads.com/book/show/216238758-make-it-punchy

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> Can you win with a mediocre product? If your go-to-market is sharp enough.

This week John and Nate are digging into the uncomfortable truth that not every product deserves to win, but plenty of them do anyway. Whether you're dealing with something faulty you haven't fixed, a solution without a real market, or just losing in competition, your go-to-market strategy can still move the needle.

John and Nate break down what "go-to-market" actually means beyond the buzzword (spoiler: it's not just marketing), how your organizational structure shows up in your website (Conway's Law in action), and the competitive advantages hiding in plain sight when you nail your ICP and messaging (while competitors burn cash targeting the wrong people).

Plus: the typewriter origins of double-spacing, why being nice is more productive than being right, and an unexpected PSA about gun safety during the holidays.

New to the show? Check out productischange.com to learn more.

Resources mentioned on this episode:

https://martinfowler.com/bliki/ConwaysLaw.html

https://www.goodreads.com/book/show/216238758-make-it-punchy

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-18355465 Tue, 16 Dec 2025 01:00:00 -0500 1289 full false 29 - Bad Product. Now What? 29 - Bad Product. Now What? You took the job. Day one hits. And you realize: the product is bad. Maybe it's broken, maybe it's losing to competitors, or maybe there's just no market for it. Now what?

Nate and John break down the three types of bad products you'll encounter, how to diagnose which one you're dealing with, and what to actually do about it. From fixing broken functionality to pivoting when there's no market fit, this episode covers the scenarios most PMs face but few want to admit.

Plus: why job hopping might be your best education, the Batman effect on public transportation, and why $100K doesn't mean what it used to.

New website: ProductIsChange.com

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> You took the job. Day one hits. And you realize: the product is bad. Maybe it's broken, maybe it's losing to competitors, or maybe there's just no market for it. Now what?

Nate and John break down the three types of bad products you'll encounter, how to diagnose which one you're dealing with, and what to actually do about it. From fixing broken functionality to pivoting when there's no market fit, this episode covers the scenarios most PMs face but few want to admit.

Plus: why job hopping might be your best education, the Batman effect on public transportation, and why $100K doesn't mean what it used to.

New website: ProductIsChange.com

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-18313550 Tue, 09 Dec 2025 01:00:00 -0500 1493 full false 28 - How to Sell an Idea Internally (When Nobody Asked) 28 - How to Sell an Idea Internally (When Nobody Asked) You've got a great idea. Now comes the hard part: getting the right folks to care. Nate and John break down what it actually takes to sell an idea internally—from understanding whether you're solving a real problem to navigating the organizational politics that can doom even the best proposals. 

They explore why most internal pitches fail, how to build credibility before you need it, and the difference between having an idea and having a strategy. 

Plus: lessons learned about B2B pricing thresholds and the myth of learning styles.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> You've got a great idea. Now comes the hard part: getting the right folks to care. Nate and John break down what it actually takes to sell an idea internally—from understanding whether you're solving a real problem to navigating the organizational politics that can doom even the best proposals. 

They explore why most internal pitches fail, how to build credibility before you need it, and the difference between having an idea and having a strategy. 

Plus: lessons learned about B2B pricing thresholds and the myth of learning styles.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-18243813 Tue, 02 Dec 2025 01:00:00 -0500 1356 28 full false 27 - Your First 30 Days with a New Manager 27 - Your First 30 Days with a New Manager Your manager just left, a reorg shuffled the deck, or a new leader landed on your team. Now what? Nate and John break down the first 30 days with a new manager—what actually matters, what you should avoid, and how to set yourself up for success when the reporting lines shift. From the "managing up with data" playbook to why your first impression matters more than you think, this episode covers the unspoken rules of navigating leadership transitions. Your job is real, your role is negotiable.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> Your manager just left, a reorg shuffled the deck, or a new leader landed on your team. Now what? Nate and John break down the first 30 days with a new manager—what actually matters, what you should avoid, and how to set yourself up for success when the reporting lines shift. From the "managing up with data" playbook to why your first impression matters more than you think, this episode covers the unspoken rules of navigating leadership transitions. Your job is real, your role is negotiable.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-18236814 Tue, 25 Nov 2025 01:00:00 -0500 1254 27 full false 26 - A PM Tech Stack Reality Check 26 - A PM Tech Stack Reality Check What tools are PMs actually using to get work done? John walks through his everyday tech stack: OmniFocus for personal tasks, Jira for team coordination, Confluence for documentation. But it's not about the tools themselves. It's about knowing when to use them and when they're getting in your way.

We dig into the AI creep happening across these platforms, the temptation to automate everything with Claude, and why John's implementing a "swear jar" for AI-generated content that nobody bothers to read. Plus: lessons learned from assuming "this will be quick" in meetings (spoiler: it never is) and economic warning signs hiding in plain sight.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> What tools are PMs actually using to get work done? John walks through his everyday tech stack: OmniFocus for personal tasks, Jira for team coordination, Confluence for documentation. But it's not about the tools themselves. It's about knowing when to use them and when they're getting in your way.

We dig into the AI creep happening across these platforms, the temptation to automate everything with Claude, and why John's implementing a "swear jar" for AI-generated content that nobody bothers to read. Plus: lessons learned from assuming "this will be quick" in meetings (spoiler: it never is) and economic warning signs hiding in plain sight.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-18194976 Tue, 18 Nov 2025 01:00:00 -0500 1065 26 full false 25 - How (and Why) Alex Curley Built Adopt a Station 25 - How (and Why) Alex Curley Built Adopt a Station When Congress pulled federal funding from public media in July 2025, it eliminated 15-30% of station budgets overnight. Alex Curley, founder of Semipublic, joins to break down what happened, what's next, and how his Adopt a Station platform is pairing supporters with stations in crisis. 

Plus: Why GM killing CarPlay proves we never learn from our mistakes, and a lesson about vanishing careers that hits a little too close to home for John.

Guest: Alex Curley (Semipublic, Adopt a Station)

Learn more about Alex and his work here:

semipublic.co/

adoptastation.org/

linkedin.com/in/alexscurley/

@adoptastation on instagram and bluesky


New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> When Congress pulled federal funding from public media in July 2025, it eliminated 15-30% of station budgets overnight. Alex Curley, founder of Semipublic, joins to break down what happened, what's next, and how his Adopt a Station platform is pairing supporters with stations in crisis. 

Plus: Why GM killing CarPlay proves we never learn from our mistakes, and a lesson about vanishing careers that hits a little too close to home for John.

Guest: Alex Curley (Semipublic, Adopt a Station)

Learn more about Alex and his work here:

semipublic.co/

adoptastation.org/

linkedin.com/in/alexscurley/

@adoptastation on instagram and bluesky


New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-18159443 Tue, 11 Nov 2025 01:00:00 -0500 1700 25 full false 24 - A Heat Pump, a Fridge, and a Minivan Walk into a Red Lobster... 24 - A Heat Pump, a Fridge, and a Minivan Walk into a Red Lobster... From heat pump replacements to smart thermostats with speakers, Nate and John kick off this episode deep in the weeds of homeownership. But don't worry—they quickly pivot to more relevant matters: why nobody understands what marketing actually does, the surprising complexity of MarTech stacks, and whether meeting agendas are just corporate theater.

Along the way, they tackle Red Lobster's youngest CEO, the mystery of an unused gift card, and the revelation that parenting after 6pm is basically a DDoS attack. Plus: an accidental ADHD diagnosis that went unchecked for way too long.

Topics: Product management, marketing misconceptions, meeting culture, Red Lobster turnaround, parenting chaos, ADHD and auditory processing

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> From heat pump replacements to smart thermostats with speakers, Nate and John kick off this episode deep in the weeds of homeownership. But don't worry—they quickly pivot to more relevant matters: why nobody understands what marketing actually does, the surprising complexity of MarTech stacks, and whether meeting agendas are just corporate theater.

Along the way, they tackle Red Lobster's youngest CEO, the mystery of an unused gift card, and the revelation that parenting after 6pm is basically a DDoS attack. Plus: an accidental ADHD diagnosis that went unchecked for way too long.

Topics: Product management, marketing misconceptions, meeting culture, Red Lobster turnaround, parenting chaos, ADHD and auditory processing

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-18121759 Tue, 04 Nov 2025 01:00:00 -0500 1013 24 full true 23 - Building a Community with Jeni Asaba 23 - Building a Community with Jeni Asaba What started as a listserv evolved into a 150K+ member community that keeps customers from leaving. Jeni Asaba, Head of Community at Jamf, breaks down how community became their product moat—and why you should stop overthinking and just start.

We dig into platform migrations, measuring what actually matters, and why connecting Apple enthusiasts isn't about selling software. Whether you're building B2B products or trying to figure out community-led growth, this one's packed with practical insights.

Lessons learned: The power of dial-up nostalgia, the mystery of "six-seven," and why spy school erasers were the original DMs.

You can find Jeni here: https://www.linkedin.com/in/jeni-asaba-1006/

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> What started as a listserv evolved into a 150K+ member community that keeps customers from leaving. Jeni Asaba, Head of Community at Jamf, breaks down how community became their product moat—and why you should stop overthinking and just start.

We dig into platform migrations, measuring what actually matters, and why connecting Apple enthusiasts isn't about selling software. Whether you're building B2B products or trying to figure out community-led growth, this one's packed with practical insights.

Lessons learned: The power of dial-up nostalgia, the mystery of "six-seven," and why spy school erasers were the original DMs.

You can find Jeni here: https://www.linkedin.com/in/jeni-asaba-1006/

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-18074537 Tue, 28 Oct 2025 01:00:00 -0400 1490 23 full false 22 - Jack of Few Trades 22 - Jack of Few Trades Can you really be great at product management or marketing without knowing the industry? John thought so—until experience proved him wrong. In this week's episode, we dive into the age-old debate: domain expertise vs. raw skill mastery.

John shares his evolution from "just be good at the discipline" to realizing that specialized knowledge actually matters more than he wanted to admit. Meanwhile, Nate asks whether the real question is whether a given organization provides people the runway to succeed without industry expertise. Plus: Can AI tools bridge the gap and make industry-hopping easier, or does it make specialization even more critical?

Also featuring: the economics of the AI bubble and that time John played in an Irish band while pretending to be mute.

Lessons Learned: The meaning (or meaninglessness) of "6-7" and the acoustic properties of desert sand.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> Can you really be great at product management or marketing without knowing the industry? John thought so—until experience proved him wrong. In this week's episode, we dive into the age-old debate: domain expertise vs. raw skill mastery.

John shares his evolution from "just be good at the discipline" to realizing that specialized knowledge actually matters more than he wanted to admit. Meanwhile, Nate asks whether the real question is whether a given organization provides people the runway to succeed without industry expertise. Plus: Can AI tools bridge the gap and make industry-hopping easier, or does it make specialization even more critical?

Also featuring: the economics of the AI bubble and that time John played in an Irish band while pretending to be mute.

Lessons Learned: The meaning (or meaninglessness) of "6-7" and the acoustic properties of desert sand.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-18039380 Tue, 21 Oct 2025 01:00:00 -0400 1065 full false 21 - Turning Politics into Productivity with Jennifer Silvestre 21 - Turning Politics into Productivity with Jennifer Silvestre Ever wonder how things actually get done in a tech company? This week, John and Nate sit down with Jennifer Silvestre, Business Unit Operations Lead at insightsoftware, to decode the art of cross-functional alignment.

Jen shares her journey from market research to becoming a functional chief of staff (even if that's not her official title), and reveals the playbook for getting things done when you don't have direct authority. From "herding cats" across departments to knowing the "beats of the business," she breaks down what it really takes to turn organizational politics into productivity.

Lessons Learned: John worries about AI replacing product managers, Jenn reflects on work-life balance heading into Q4, and Nate discovers that Beethoven (the dog movie) has a deeply disturbing plot.

Jen's LinkedIn: https://www.linkedin.com/in/jennifersilvestre/



New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> Ever wonder how things actually get done in a tech company? This week, John and Nate sit down with Jennifer Silvestre, Business Unit Operations Lead at insightsoftware, to decode the art of cross-functional alignment.

Jen shares her journey from market research to becoming a functional chief of staff (even if that's not her official title), and reveals the playbook for getting things done when you don't have direct authority. From "herding cats" across departments to knowing the "beats of the business," she breaks down what it really takes to turn organizational politics into productivity.

Lessons Learned: John worries about AI replacing product managers, Jenn reflects on work-life balance heading into Q4, and Nate discovers that Beethoven (the dog movie) has a deeply disturbing plot.

Jen's LinkedIn: https://www.linkedin.com/in/jennifersilvestre/



New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-17988332 Tue, 14 Oct 2025 01:00:00 -0400 1423 21 full false 20 - Phasing Out Phrases: The Corporate Buzzword Audit 20 - Phasing Out Phrases: The Corporate Buzzword Audit "One throat to choke." "Peek behind the kimono." "Let's go." You've heard them all, probably cringed, and maybe said a few yourself.

John ran an experiment: he analyzed earnings calls from the top 50 tech companies and found that buzzword usage spikes when performance tanks. Turns out corporate jargon is just expensive filler.

We go through our personal lists of phrases we'd retire, debate better alternatives, and admit which ones we're guilty of using. John hates "fly the plane while we build it." Nate makes the case against military jargon in software. And we discover that "puts and takes" might actually be useful.

Also: the difference between bison and buffalo, why crystallized knowledge matters more as you age, and John's continued quest to disconnect from his phone.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> "One throat to choke." "Peek behind the kimono." "Let's go." You've heard them all, probably cringed, and maybe said a few yourself.

John ran an experiment: he analyzed earnings calls from the top 50 tech companies and found that buzzword usage spikes when performance tanks. Turns out corporate jargon is just expensive filler.

We go through our personal lists of phrases we'd retire, debate better alternatives, and admit which ones we're guilty of using. John hates "fly the plane while we build it." Nate makes the case against military jargon in software. And we discover that "puts and takes" might actually be useful.

Also: the difference between bison and buffalo, why crystallized knowledge matters more as you age, and John's continued quest to disconnect from his phone.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-17964140 Tue, 07 Oct 2025 01:00:00 -0400 887 full false 19 - "Just Start" with Ann Marie Chrudimsky 19 - "Just Start" with Ann Marie Chrudimsky What starts as "I need to practice presenting" can turn into a personal brand that opens doors. Ann Marie Chrudimsky, Enterprise Account Executive at Box, joins John and Nate to share how her Blue Microphone interview series evolved from Instagram book reviews to interviewing executives at her company's annual conference.

The conversation explores why some of the best side projects start with skill-building rather than ambition, how to navigate organizational politics when you want to create content, and why writing and project management are becoming more valuable as AI floods inboxes with generic messages. Ann Marie also breaks down the reality of enterprise sales cycles, navigating increasingly complex procurement processes, and how relationship-building remains the differentiator when everyone else is automating.

Plus: How AI may solve a decades old OCR challenge, why tech barriers stop more projects than fear does, the strategic advantage of starting with low-stakes personal content, and proof that John was once good at talking to customers.

Topics covered:

  • Building skills through low-stakes practice
  • Creating content that serves your development (not just your company)
  • Navigating organizational support for personal brand initiatives
  • Enterprise sales in an era of security scrutiny
  • Why human touch matters more as automation increases

Lessons learned: Dead mice at school require parental conversations, 5.5 million devices still run Windows XP, and Best Buy now helps your grandma stay at home longer.

Find Ann Marie and the Blue Microphone series on LinkedIn: https://www.linkedin.com/in/annmariechrudimsky/

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> What starts as "I need to practice presenting" can turn into a personal brand that opens doors. Ann Marie Chrudimsky, Enterprise Account Executive at Box, joins John and Nate to share how her Blue Microphone interview series evolved from Instagram book reviews to interviewing executives at her company's annual conference.

The conversation explores why some of the best side projects start with skill-building rather than ambition, how to navigate organizational politics when you want to create content, and why writing and project management are becoming more valuable as AI floods inboxes with generic messages. Ann Marie also breaks down the reality of enterprise sales cycles, navigating increasingly complex procurement processes, and how relationship-building remains the differentiator when everyone else is automating.

Plus: How AI may solve a decades old OCR challenge, why tech barriers stop more projects than fear does, the strategic advantage of starting with low-stakes personal content, and proof that John was once good at talking to customers.

Topics covered:

  • Building skills through low-stakes practice
  • Creating content that serves your development (not just your company)
  • Navigating organizational support for personal brand initiatives
  • Enterprise sales in an era of security scrutiny
  • Why human touch matters more as automation increases

Lessons learned: Dead mice at school require parental conversations, 5.5 million devices still run Windows XP, and Best Buy now helps your grandma stay at home longer.

Find Ann Marie and the Blue Microphone series on LinkedIn: https://www.linkedin.com/in/annmariechrudimsky/

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-17924510 Tue, 30 Sep 2025 01:00:00 -0400 1706 19 full false 18 - What Stays the Same (When Everything Else Won't Stop Changing) 18 - What Stays the Same (When Everything Else Won't Stop Changing) In tech, change is the only constant—new tools, new org structures, new mandates from leadership. But when AI is disrupting workflows, return-to-office debates are raging, and your role feels like it's being redefined every quarter, what can you actually count on?

In this episode, John and Nate dig into the fundamentals that remain valuable no matter what's changing around you. They explore the core skills and principles that will serve you well whether you're navigating AI adoption, shifting org priorities, or just trying to prove your worth when the ground keeps moving.

Key Topics:

  • The timeless PM/PMM skills that outlast any trend (hint: curiosity is more powerful than you think)
  • Why "staying in your lane" drives John absolutely nuts—and what that reveals about thriving in cross-functional roles
  • How to demonstrate "4D chess" thinking in interviews and everyday work
  • The difference between being data-driven by necessity vs. by nature
  • Why fast iteration and reflective listening never go out of style

What You'll Learn:

  • How to identify what's steady vs. what's shifting in your role
  • Interview techniques that prove you can think beyond your immediate responsibilities
  • The real definition of curiosity as a professional skill (and how to develop it)
  • Why your technology toolkit changes but your core value proposition doesn't have to

Plus, Nate shares surprising research about drunk chimpanzees (yes, really), and John reveals why assaulting a referee is a federal offense. Because somehow these tangents always connect back to product management.

Whether you're trying to stay relevant in your current role or position yourself for what's next, this episode offers a framework for identifying—and doubling down on—the skills that will always matter.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> In tech, change is the only constant—new tools, new org structures, new mandates from leadership. But when AI is disrupting workflows, return-to-office debates are raging, and your role feels like it's being redefined every quarter, what can you actually count on?

In this episode, John and Nate dig into the fundamentals that remain valuable no matter what's changing around you. They explore the core skills and principles that will serve you well whether you're navigating AI adoption, shifting org priorities, or just trying to prove your worth when the ground keeps moving.

Key Topics:

  • The timeless PM/PMM skills that outlast any trend (hint: curiosity is more powerful than you think)
  • Why "staying in your lane" drives John absolutely nuts—and what that reveals about thriving in cross-functional roles
  • How to demonstrate "4D chess" thinking in interviews and everyday work
  • The difference between being data-driven by necessity vs. by nature
  • Why fast iteration and reflective listening never go out of style

What You'll Learn:

  • How to identify what's steady vs. what's shifting in your role
  • Interview techniques that prove you can think beyond your immediate responsibilities
  • The real definition of curiosity as a professional skill (and how to develop it)
  • Why your technology toolkit changes but your core value proposition doesn't have to

Plus, Nate shares surprising research about drunk chimpanzees (yes, really), and John reveals why assaulting a referee is a federal offense. Because somehow these tangents always connect back to product management.

Whether you're trying to stay relevant in your current role or position yourself for what's next, this episode offers a framework for identifying—and doubling down on—the skills that will always matter.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-17884025 Tue, 23 Sep 2025 01:00:00 -0400 1471 full false 17 - How Org Size Shapes Product Roles 17 - How Org Size Shapes Product Roles John and Nate dive into how organization size fundamentally changes what product managers and product marketers actually do day-to-day. From sub-100 person companies to 20,000 person enterprises, they explore the trade-offs between moving fast versus having massive impact, and whether small orgs are really as nimble as everyone thinks.

They discuss Gartner's recent stock troubles (down 50% this year), debate whether AI is killing research firms, and unpack the wild differences between having one PM per product versus teams of 10+ PMs working on a single offering. Plus: the unexpected value of specialization, why John prefers "creative mess," and Nate's surprise that Napster still exists.

Key topics:

  • How PM/PMM responsibilities shift with company scale
  • The specialist vs. generalist career question
  • Resource allocation strategies for product teams
  • Why defensible credibility still matters in the AI age

Gettin' to Market: For when your job is real, but your role is negotiable.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John and Nate dive into how organization size fundamentally changes what product managers and product marketers actually do day-to-day. From sub-100 person companies to 20,000 person enterprises, they explore the trade-offs between moving fast versus having massive impact, and whether small orgs are really as nimble as everyone thinks.

They discuss Gartner's recent stock troubles (down 50% this year), debate whether AI is killing research firms, and unpack the wild differences between having one PM per product versus teams of 10+ PMs working on a single offering. Plus: the unexpected value of specialization, why John prefers "creative mess," and Nate's surprise that Napster still exists.

Key topics:

  • How PM/PMM responsibilities shift with company scale
  • The specialist vs. generalist career question
  • Resource allocation strategies for product teams
  • Why defensible credibility still matters in the AI age

Gettin' to Market: For when your job is real, but your role is negotiable.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-17849654 Tue, 16 Sep 2025 01:00:00 -0400 1083 full false 16 - Growth Marketing with Kyrie Slater 16 - Growth Marketing with Kyrie Slater Nate and John are joined by special guest, Kyrie Slater, Senior Director of Growth Marketing at insightsoftware. They explore how growth marketing fits into the organization, discuss the evolution of marketing roles in the age of AI, and debate whether B2B and B2C are really that different. Kyrie shares war stories about failed video experiments, the real truth about MQLs, and why building trust with sales is everything.

Stick around for Lessons Learned to hear about hair splinters, ICEEs, and Bad Guys 2.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> Nate and John are joined by special guest, Kyrie Slater, Senior Director of Growth Marketing at insightsoftware. They explore how growth marketing fits into the organization, discuss the evolution of marketing roles in the age of AI, and debate whether B2B and B2C are really that different. Kyrie shares war stories about failed video experiments, the real truth about MQLs, and why building trust with sales is everything.

Stick around for Lessons Learned to hear about hair splinters, ICEEs, and Bad Guys 2.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-17805426 Tue, 09 Sep 2025 01:00:00 -0400 1665 16 full false 15 - Groundskeepers vs. Player-Coaches 15 - Groundskeepers vs. Player-Coaches Are you a player or the grounds crew? Which do you prefer your manager to be? John and Nate dive into a LinkedIn post that divided them on what leadership actually means. John argues leaders should focus on building environments where people can succeed—you prep the field, not play the game. Nate pushes back, making the case for player-coaches who lead by example and can still do the work as well as anyone else.

The conversation gets personal as they explore what actually motivates people: Do you want a leader who sets perfect conditions for you to succeed, or one who can jump in and show you how it's done? From Pete Rose to Taylor Swift (yes, really), they unpack different leadership styles and what drives high performance.

Plus: John shares his "lethal when given space" philosophy, Nate reveals why seeing his mentor's messaging work still inspires him, and they both grapple with whether AI is making teams faster or just spinning gears that don't connect.

Whether you're managing people, being managed, or just trying to figure out what good leadership looks like in product roles, this episode will make you question what you actually want from the people above you—and what you should be giving the people below you.

Also featuring: Wisconsin music connections and power grid management as a surprisingly interesting career.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> Are you a player or the grounds crew? Which do you prefer your manager to be? John and Nate dive into a LinkedIn post that divided them on what leadership actually means. John argues leaders should focus on building environments where people can succeed—you prep the field, not play the game. Nate pushes back, making the case for player-coaches who lead by example and can still do the work as well as anyone else.

The conversation gets personal as they explore what actually motivates people: Do you want a leader who sets perfect conditions for you to succeed, or one who can jump in and show you how it's done? From Pete Rose to Taylor Swift (yes, really), they unpack different leadership styles and what drives high performance.

Plus: John shares his "lethal when given space" philosophy, Nate reveals why seeing his mentor's messaging work still inspires him, and they both grapple with whether AI is making teams faster or just spinning gears that don't connect.

Whether you're managing people, being managed, or just trying to figure out what good leadership looks like in product roles, this episode will make you question what you actually want from the people above you—and what you should be giving the people below you.

Also featuring: Wisconsin music connections and power grid management as a surprisingly interesting career.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-17764805 Tue, 02 Sep 2025 01:00:00 -0400 1515 15 full false 14 - Five Products We Bought for the Brand (Not the Features) 14 - Five Products We Bought for the Brand (Not the Features) John and Nate flip the script from their earlier "features" episode to explore purchases driven purely by brand loyalty and reputation. From Nate's NASA-approved Omega Speedmaster to John's Sonos soundbar impulse buy, they examine when brand trumps functionality.

The hosts dig into the psychology behind brand-based purchasing decisions, debating whether Apple's ecosystem counts as "brand" or something else entirely. They explore examples ranging from gas station spectacles like Buc-ee's to premium knife purchases that didn't quite live up to expectations.

Key topics:

  • The difference between buying for brand vs. ecosystem integration
  • When brand purchases pay off (and when they don't)
  • How manufacturing consolidation affects perceived brand differences
  • Apple's ecosystem lock-in strategy across devices

Plus: Lessons learned about AI adoption hitting buyer's remorse phase, the hidden world of Taiwanese bike manufacturing, and why John owns two identical band saws.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John and Nate flip the script from their earlier "features" episode to explore purchases driven purely by brand loyalty and reputation. From Nate's NASA-approved Omega Speedmaster to John's Sonos soundbar impulse buy, they examine when brand trumps functionality.

The hosts dig into the psychology behind brand-based purchasing decisions, debating whether Apple's ecosystem counts as "brand" or something else entirely. They explore examples ranging from gas station spectacles like Buc-ee's to premium knife purchases that didn't quite live up to expectations.

Key topics:

  • The difference between buying for brand vs. ecosystem integration
  • When brand purchases pay off (and when they don't)
  • How manufacturing consolidation affects perceived brand differences
  • Apple's ecosystem lock-in strategy across devices

Plus: Lessons learned about AI adoption hitting buyer's remorse phase, the hidden world of Taiwanese bike manufacturing, and why John owns two identical band saws.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-17725399 Tue, 26 Aug 2025 01:00:00 -0400 1240 full false 13 - Product Marketing in an AI World 13 - Product Marketing in an AI World How has AI changed the day-to-day reality of product marketing? Nate and John dive into the real-world impact of generative AI tools on PMM workflows—from accelerating content creation to becoming an unexpected "strategic thinking partner."

In this episode, Nate shares how he's using Claude to synthesize analyst research, create SWOT analyses in minutes instead of hours, and even get coaching on difficult conversations by feeding in call transcripts. But is AI making product marketers obsolete, or just forcing teams to work faster?

Topics covered:

  • How AI is reshaping product marketing workflows
  • The hybrid approach: human-written foundations + AI acceleration
  • Using AI for competitive analysis and strategic planning
  • Will PMM teams shrink as AI capabilities grow?
  • The expectation to move faster in an AI-forward organization

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> How has AI changed the day-to-day reality of product marketing? Nate and John dive into the real-world impact of generative AI tools on PMM workflows—from accelerating content creation to becoming an unexpected "strategic thinking partner."

In this episode, Nate shares how he's using Claude to synthesize analyst research, create SWOT analyses in minutes instead of hours, and even get coaching on difficult conversations by feeding in call transcripts. But is AI making product marketers obsolete, or just forcing teams to work faster?

Topics covered:

  • How AI is reshaping product marketing workflows
  • The hybrid approach: human-written foundations + AI acceleration
  • Using AI for competitive analysis and strategic planning
  • Will PMM teams shrink as AI capabilities grow?
  • The expectation to move faster in an AI-forward organization

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-17685593 Tue, 19 Aug 2025 01:00:00 -0400 1255 full false 12 - Roadmaps! Huh What Are They Good For? 12 - Roadmaps! Huh What Are They Good For? Apologies to the Temptations and Edwin Starr (RIP), though maybe they'd love their hit song being referenced in a podcast about B2B software?

Roadmaps: what are they really good for nowadays? Or, more importantly, whom are they for? Is there a difference between B2C and B2B roadmaps? What happens when your marketing launch doesn't align with your release date? John and Nate tackle these questions and more in the latest Gettin' to Market.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> Apologies to the Temptations and Edwin Starr (RIP), though maybe they'd love their hit song being referenced in a podcast about B2B software?

Roadmaps: what are they really good for nowadays? Or, more importantly, whom are they for? Is there a difference between B2C and B2B roadmaps? What happens when your marketing launch doesn't align with your release date? John and Nate tackle these questions and more in the latest Gettin' to Market.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-17605354 Thu, 07 Aug 2025 01:00:00 -0400 1310 full false 11 - Four Products We Bought for the Features 11 - Four Products We Bought for the Features In this episode, Nate asks John how his night job moonlighting as a kiss cam operator is going and they each share anecdotes about two purchases they've made where the product's features, and not the brand, were the driving factor. Because everyone loves a list of four. The conversation also touches on insights from an AI conference and a tweet about AI and legal privilege.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> In this episode, Nate asks John how his night job moonlighting as a kiss cam operator is going and they each share anecdotes about two purchases they've made where the product's features, and not the brand, were the driving factor. Because everyone loves a list of four. The conversation also touches on insights from an AI conference and a tweet about AI and legal privilege.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-17591749 Thu, 31 Jul 2025 08:00:00 -0400 1426 11 full false 10 - How We Got Here 10 - How We Got Here Nate and John sweat through a heat wave (and tech glitches) to reflect on how they stumbled into careers in product and product marketing. From mentors to odd job pivots and PM vs. PMM debates, they unpack what led them here—and what might come next. Also: thermometers, Tour de France opinions, and why writing still matters (even with AI).

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> Nate and John sweat through a heat wave (and tech glitches) to reflect on how they stumbled into careers in product and product marketing. From mentors to odd job pivots and PM vs. PMM debates, they unpack what led them here—and what might come next. Also: thermometers, Tour de France opinions, and why writing still matters (even with AI).

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-17531475 Tue, 22 Jul 2025 01:00:00 -0400 1688 10 full false 9 - Making the Most Out of the Mid-Year Review Cycle 9 - Making the Most Out of the Mid-Year Review Cycle In this episode of Gettin' to Market, Nate and John kick things off with a discovery about how they've settled into their natural PMM/PM roles on the podcast before settling into a conversation about mid-year reviews. They unpack how those check-ins can be more than just a calendar milestone, offering real opportunities for career clarity, self-advocacy, and visibility. Plus: what happens when someone on your team wants to quit tech and start a lawn care business? Tune in for reflections on leadership, promotions, and parenting moments when your kid calls you bruh.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> In this episode of Gettin' to Market, Nate and John kick things off with a discovery about how they've settled into their natural PMM/PM roles on the podcast before settling into a conversation about mid-year reviews. They unpack how those check-ins can be more than just a calendar milestone, offering real opportunities for career clarity, self-advocacy, and visibility. Plus: what happens when someone on your team wants to quit tech and start a lawn care business? Tune in for reflections on leadership, promotions, and parenting moments when your kid calls you bruh.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-17505822 Tue, 15 Jul 2025 01:00:00 -0400 905 9 full false 8 - Workplace Politics 8 - Workplace Politics In this week's episode, John suspiciously refuses to share who he voted for in the 2004 election and, together, they unpack the realities of workplace politics (from the exhausting parts to the strategic ones). Through personal stories, they explore what “politics” really means in cross-functional roles, why alignment matters more than agreement, and how vision can (sometimes) cut through the noise. Plus, some onboarding reflections, rowing metaphors, and a surprising fact about 2050 that might make you feel very old.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> In this week's episode, John suspiciously refuses to share who he voted for in the 2004 election and, together, they unpack the realities of workplace politics (from the exhausting parts to the strategic ones). Through personal stories, they explore what “politics” really means in cross-functional roles, why alignment matters more than agreement, and how vision can (sometimes) cut through the noise. Plus, some onboarding reflections, rowing metaphors, and a surprising fact about 2050 that might make you feel very old.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-17456231 Tue, 08 Jul 2025 01:00:00 -0400 844 full false 7 - Product Management in an AI World 7 - Product Management in an AI World IN A WORLD...wait, no. In this episode of Gettin' to Market, Nate and John dive into how AI is actively transforming product management. They share real-world examples of using tools like ChatGPT and Claude to streamline workflows, write user stories, and even simulate customer interviews. 

Whether you're new to AI or trying to deepen your practice, their conversation explores some practical tips, ethical considerations, and the evolving role of AI in day-to-day product work.




















Ask ChatGPT

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> IN A WORLD...wait, no. In this episode of Gettin' to Market, Nate and John dive into how AI is actively transforming product management. They share real-world examples of using tools like ChatGPT and Claude to streamline workflows, write user stories, and even simulate customer interviews. 

Whether you're new to AI or trying to deepen your practice, their conversation explores some practical tips, ethical considerations, and the evolving role of AI in day-to-day product work.




















Ask ChatGPT

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-17420376 Tue, 01 Jul 2025 01:00:00 -0400 1095 full false 6 - Questions We Ask in Interviews (and How We'd Answer Them) 6 - Questions We Ask in Interviews (and How We'd Answer Them) In this episode of 'Gettin' to Market,' John and Nate discuss some of the questions they ask in interviews when hiring PMs and PMMs. They talk about how they'd answer questions about product launches, data, and the rapidly shifting use of AI. In the last segment, Nate shares a thought about work-life priorities and John removes a group of people from his enemy list (at least temporarily).

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> In this episode of 'Gettin' to Market,' John and Nate discuss some of the questions they ask in interviews when hiring PMs and PMMs. They talk about how they'd answer questions about product launches, data, and the rapidly shifting use of AI. In the last segment, Nate shares a thought about work-life priorities and John removes a group of people from his enemy list (at least temporarily).

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-17371194 Tue, 24 Jun 2025 01:00:00 -0400 1123 6 full false 5 - Question Phobia 5 - Question Phobia In this episode, John mansplains the history of product management to Nate, they talk about the one question all couples should discuss before marriage, and the conversation centers on the questions imposter syndrome keeps us from asking and what that costs.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> In this episode, John mansplains the history of product management to Nate, they talk about the one question all couples should discuss before marriage, and the conversation centers on the questions imposter syndrome keeps us from asking and what that costs.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-17342190 Tue, 17 Jun 2025 01:00:00 -0400 903 full false 4 - Tricky Products 4 - Tricky Products In this episode, John and Nate talk about the disconnect between product features and value, and how that can discourage newcomers and hurt adoption. John discusses bears and something he learned about solid waste, and Nate gets sucked into the toilet talk.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> In this episode, John and Nate talk about the disconnect between product features and value, and how that can discourage newcomers and hurt adoption. John discusses bears and something he learned about solid waste, and Nate gets sucked into the toilet talk.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-17307745 Tue, 10 Jun 2025 01:00:00 -0400 757 1 4 full false 3 - Offense and Defense 3 - Offense and Defense Nate tries to teach John about the value of competitive intelligence (defense) and how not all of us get to work on segment defining products. They talk a little about how great product wins, a new concept John learned, and why kids are maybe the best film critics.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> Nate tries to teach John about the value of competitive intelligence (defense) and how not all of us get to work on segment defining products. They talk a little about how great product wins, a new concept John learned, and why kids are maybe the best film critics.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-17270942 Tue, 03 Jun 2025 01:00:00 -0400 879 full false 2 - Janitors vs. Creators 2 - Janitors vs. Creators In this episode, Nate and John discuss one of John's more questionable takes: you're either a janitor or a creator. Nate challenges the idea, gives a new perspective to consider, and they talk about the differences between leading a team as a manager versus leading an initiative as an individual contributor. 




New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> In this episode, Nate and John discuss one of John's more questionable takes: you're either a janitor or a creator. Nate challenges the idea, gives a new perspective to consider, and they talk about the differences between leading a team as a manager versus leading an initiative as an individual contributor. 




New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-17228551 Tue, 27 May 2025 02:00:00 -0400 864 1 2 full false 1 - Introduction to Gettin' to Market 1 - Introduction to Gettin' to Market Welcome to the very first episode of Gettin to Market — a podcast about shipping software, building stuff, and figuring it out as we go. It’s hosted by John and Nate, who have day jobs in product and marketing, but decided to fire up the mics anyway.

We’re not overthinking it. There’s no studio, no producer, and very little budget. What we do have, though, is coffee and 30 minutes to get together to chat about what we've learned in building software for in large and small organizations.

We’re showing up. Because the hardest part of starting something is… starting it.

In this kickoff episode, we talk about who we are, what we think this podcast might be, and how every great idea starts somewhere. Hit play if you like software, shipping, side quests, and people figuring it out in public.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> Welcome to the very first episode of Gettin to Market — a podcast about shipping software, building stuff, and figuring it out as we go. It’s hosted by John and Nate, who have day jobs in product and marketing, but decided to fire up the mics anyway.

We’re not overthinking it. There’s no studio, no producer, and very little budget. What we do have, though, is coffee and 30 minutes to get together to chat about what we've learned in building software for in large and small organizations.

We’re showing up. Because the hardest part of starting something is… starting it.

In this kickoff episode, we talk about who we are, what we think this podcast might be, and how every great idea starts somewhere. Hit play if you like software, shipping, side quests, and people figuring it out in public.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

]]> John Miller and Nate Cook Buzzsprout-17185807 Tue, 20 May 2025 01:00:00 -0400 444 1 full false