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  <title>FIIB Podcast - The Better Effect</title>

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  <copyright>© 2026 FIIB The Better Effect </copyright>
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  <description><![CDATA[<p>Welcome to the FIIB Podcast—a platform where we dive deep into the world of behavioral science and its impact on business, leadership, and everyday decision-making. Through engaging discussions with experts, industry leaders, and researchers, we explore how human behavior shapes the way we work, consume, and lead.</p>]]></description>
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     <title>FIIB Podcast - The Better Effect</title>
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    <itunes:title>The Neuroscience of Leadership: How Your Brain Reacts Under Pressure with Dr. Dan Radecki</itunes:title>
    <title>The Neuroscience of Leadership: How Your Brain Reacts Under Pressure with Dr. Dan Radecki</title>
    <itunes:summary><![CDATA[Ever wondered why you react a certain way under pressure? Or why some leaders stay calm while others break down? In this episode, we sit down with Dr. Dan Radecki, neuroscientist and Chief Scientific Officer at the Academy of Brain-Based Leadership, to decode what really happens in the brain of a leader.  He breaks down powerful insights on: – Why stress pushes you into “fight-or-flight” mode – How the brain makes emotional vs. rational decisions – The real meaning of psychological safety – W...]]></itunes:summary>
    <description><![CDATA[<p>Ever wondered why you react a certain way under pressure? Or why some leaders stay calm while others break down?<br/>In this episode, we sit down with Dr. Dan Radecki, neuroscientist and Chief Scientific Officer at the Academy of Brain-Based Leadership, to decode what really happens in the brain of a leader.<br/><br/>He breaks down powerful insights on:<br/>– Why stress pushes you into “fight-or-flight” mode<br/>– How the brain makes emotional vs. rational decisions<br/>– The real meaning of psychological safety<br/>– What triggers leaders the most - and how to control those triggers<br/>– Simple science - backed habits to build a resilient brain<br/><br/>This isn’t a typical leadership talk - it’s a deep dive into the neuroscience behind behaviour, decision-making, team dynamics and burnout. Whether you&apos;re a student, young professional, aspiring leader or simply curious about how the brain drives leadership, this episode is for you.<br/><br/>Watch till the end for practical tools like labelling emotions, managing psychological triggers and using mindfulness to strengthen your brain.<br/><br/>Subscribe for more insightful conversations that decodes the mind, behaviour and leadership.</p>]]></description>
    <content:encoded><![CDATA[<p>Ever wondered why you react a certain way under pressure? Or why some leaders stay calm while others break down?<br/>In this episode, we sit down with Dr. Dan Radecki, neuroscientist and Chief Scientific Officer at the Academy of Brain-Based Leadership, to decode what really happens in the brain of a leader.<br/><br/>He breaks down powerful insights on:<br/>– Why stress pushes you into “fight-or-flight” mode<br/>– How the brain makes emotional vs. rational decisions<br/>– The real meaning of psychological safety<br/>– What triggers leaders the most - and how to control those triggers<br/>– Simple science - backed habits to build a resilient brain<br/><br/>This isn’t a typical leadership talk - it’s a deep dive into the neuroscience behind behaviour, decision-making, team dynamics and burnout. Whether you&apos;re a student, young professional, aspiring leader or simply curious about how the brain drives leadership, this episode is for you.<br/><br/>Watch till the end for practical tools like labelling emotions, managing psychological triggers and using mindfulness to strengthen your brain.<br/><br/>Subscribe for more insightful conversations that decodes the mind, behaviour and leadership.</p>]]></content:encoded>
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    <itunes:author>FIIB </itunes:author>
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    <pubDate>Mon, 01 Dec 2025 13:00:00 +0530</pubDate>
    <itunes:duration>1551</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>5</itunes:episode>
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    <itunes:title>The Behavioral Science of Mindful Work: Lessons from Buddha</itunes:title>
    <title>The Behavioral Science of Mindful Work: Lessons from Buddha</title>
    <itunes:summary><![CDATA[In this episode of The Better Effect, we sit down with Geentaji Pandit, author of Buddha at Work, to ask a big question: is spirituality at work even doable?  From endless meetings to tight deadlines, work can feel like the opposite of peace. But what if spirituality isn’t about escaping work—what if it’s about reshaping how we show up in it?  Through the lens of behavioral science, Geentaji reveals how simple practices—mindfulness, reflection, presence—can rewire our choices, habits, and wor...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of The Better Effect, we sit down with Geentaji Pandit, author of Buddha at Work, to ask a big question: is spirituality at work even doable?<br/><br/>From endless meetings to tight deadlines, work can feel like the opposite of peace. But what if spirituality isn’t about escaping work—what if it’s about reshaping how we show up in it?<br/><br/>Through the lens of behavioral science, Geentaji reveals how simple practices—mindfulness, reflection, presence—can rewire our choices, habits, and workplace relationships.<br/>She even makes a bold claim: Buddha was the world’s first behavioral scientist.<br/><br/>Join us for a conversation on how ambition and awareness can coexist—and why success and stillness don’t have to be opposites.</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of The Better Effect, we sit down with Geentaji Pandit, author of Buddha at Work, to ask a big question: is spirituality at work even doable?<br/><br/>From endless meetings to tight deadlines, work can feel like the opposite of peace. But what if spirituality isn’t about escaping work—what if it’s about reshaping how we show up in it?<br/><br/>Through the lens of behavioral science, Geentaji reveals how simple practices—mindfulness, reflection, presence—can rewire our choices, habits, and workplace relationships.<br/>She even makes a bold claim: Buddha was the world’s first behavioral scientist.<br/><br/>Join us for a conversation on how ambition and awareness can coexist—and why success and stillness don’t have to be opposites.</p>]]></content:encoded>
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    <itunes:author>FIIB </itunes:author>
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    <pubDate>Mon, 15 Sep 2025 15:00:00 +0530</pubDate>
    <itunes:duration>1938</itunes:duration>
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    <itunes:episode>4</itunes:episode>
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    <itunes:title>The Behavioral Science of Work: Managing Bosses, Building Trust, and Thriving in Teams</itunes:title>
    <title>The Behavioral Science of Work: Managing Bosses, Building Trust, and Thriving in Teams</title>
    <itunes:summary><![CDATA[Ever wonder what really goes on in your boss's head? Or why some teams click while others crash and burn? We're spilling the workplace tea with Gautam Duggal from Mastercard. He breaks down the art of "boss management" (yes, it's a thing), the employee behaviors that make leaders go "huh?", and the sneaky ways trust gets built or blown up at work. This isn't your typical leadership chat – it's the backstage pass to understanding what makes modern workplaces tick. Perfect for anyone who's ever...]]></itunes:summary>
    <description><![CDATA[<p><b>Ever wonder what really goes on in your boss&apos;s head? Or why some teams click while others crash and burn?</b><br/>We&apos;re spilling the workplace tea with <b>Gautam Duggal from Mastercard.</b> He breaks down the art of &quot;boss management&quot; (yes, it&apos;s a thing), the employee behaviors that make leaders go &quot;huh?&quot;, and the sneaky ways trust gets built or blown up at work.<br/>This isn&apos;t your typical leadership chat – it&apos;s the backstage pass to understanding what makes modern workplaces tick. Perfect for anyone who&apos;s ever thought, &quot;There has to be a better way to do this.&quot;<br/><b>Ready to crack the code on workplace dynamics? Let&apos;s dive in. </b></p>]]></description>
    <content:encoded><![CDATA[<p><b>Ever wonder what really goes on in your boss&apos;s head? Or why some teams click while others crash and burn?</b><br/>We&apos;re spilling the workplace tea with <b>Gautam Duggal from Mastercard.</b> He breaks down the art of &quot;boss management&quot; (yes, it&apos;s a thing), the employee behaviors that make leaders go &quot;huh?&quot;, and the sneaky ways trust gets built or blown up at work.<br/>This isn&apos;t your typical leadership chat – it&apos;s the backstage pass to understanding what makes modern workplaces tick. Perfect for anyone who&apos;s ever thought, &quot;There has to be a better way to do this.&quot;<br/><b>Ready to crack the code on workplace dynamics? Let&apos;s dive in. </b></p>]]></content:encoded>
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    <itunes:author>FIIB </itunes:author>
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    <pubDate>Thu, 03 Jul 2025 12:00:00 +0530</pubDate>
    <itunes:duration>1468</itunes:duration>
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    <itunes:episode>3</itunes:episode>
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    <itunes:title>Tricked or Tempted? The Behavioral Science Behind Why We Buy</itunes:title>
    <title>Tricked or Tempted? The Behavioral Science Behind Why We Buy</title>
    <itunes:summary><![CDATA[In this thought-provoking episode, we dive deep into how brands skillfully leverage behavioral science to create powerful urges in consumers—urges that often override logic and self-control. From scarcity cues to social proof, we unpack the psychological tricks that make products feel irresistible, even when buyers know they don't need them. We explore the tension between aspiration and awareness: Why do consumers fall for the same nudges, again and again? Are we truly making choices, or are ...]]></itunes:summary>
    <description><![CDATA[<p>In this thought-provoking episode, we dive deep into how brands skillfully leverage behavioral science to create powerful urges in consumers—urges that often override logic and self-control. From scarcity cues to social proof, we unpack the psychological tricks that make products feel irresistible, even when buyers know they don&apos;t need them.</p><p>We explore the tension between aspiration and awareness: Why do consumers fall for the same nudges, again and again? Are we truly making choices, or are our choices being made for us?</p><p>The conversation takes a critical turn as we examine buzzwords like sustainability and minimalism—are they genuine movements toward conscious living, or clever marketing disguises to sell more &quot;ethical&quot; versions of things we didn’t need in the first place?</p><p>Finally, we wrestle with the ethics of it all: When does behavioral marketing cross the line? Are brands being deceptive, or are they simply responding to consumer behavior?</p><p>This episode invites you to reflect not only as a marketer but as a consumer. Are we making better choices, or just buying into better stories?</p><p><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>In this thought-provoking episode, we dive deep into how brands skillfully leverage behavioral science to create powerful urges in consumers—urges that often override logic and self-control. From scarcity cues to social proof, we unpack the psychological tricks that make products feel irresistible, even when buyers know they don&apos;t need them.</p><p>We explore the tension between aspiration and awareness: Why do consumers fall for the same nudges, again and again? Are we truly making choices, or are our choices being made for us?</p><p>The conversation takes a critical turn as we examine buzzwords like sustainability and minimalism—are they genuine movements toward conscious living, or clever marketing disguises to sell more &quot;ethical&quot; versions of things we didn’t need in the first place?</p><p>Finally, we wrestle with the ethics of it all: When does behavioral marketing cross the line? Are brands being deceptive, or are they simply responding to consumer behavior?</p><p>This episode invites you to reflect not only as a marketer but as a consumer. Are we making better choices, or just buying into better stories?</p><p><br/><br/></p>]]></content:encoded>
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    <itunes:author>FIIB </itunes:author>
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    <pubDate>Mon, 16 Jun 2025 12:00:00 +0530</pubDate>
    <itunes:duration>2183</itunes:duration>
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    <itunes:season>1</itunes:season>
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    <itunes:title>Feeling Fine Isn’t Being Fine: The Behavioral Science Behind Preventive Healthcare with Dr. Pooja Sehgal</itunes:title>
    <title>Feeling Fine Isn’t Being Fine: The Behavioral Science Behind Preventive Healthcare with Dr. Pooja Sehgal</title>
    <itunes:summary></itunes:summary>
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    <itunes:author>FIIB </itunes:author>
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    <pubDate>Mon, 24 Mar 2025 11:30:00 +0530</pubDate>
    <itunes:duration>2644</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>1</itunes:episode>
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