PR Explored: The Podcast for Public Relations and Communications Pros

A Quiet Shift - How Polarization Is Reshaping Corporate Speech

Fri, 29 May 2026 03:00:00 -0400

In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, interviews her guest, Fred Cook, director of the Annenberg Center for Public Relations at USC and chair emeritus of Golin, about USC’s 2026 Global Communication Report, “A Quiet Shift,” on how political and social polarization is reshaping communications.

Based on a survey of about 800 PR professionals worldwide and CCO interviews, the report finds polarization is seen as harmful to the country and mental health yet beneficial to PR’s value; corporate advocacy support has dropped 38% since 2023 as companies say less about DEI, sustainability, and purpose.

Government/regulators have become the top stakeholder focus, resources are shifting toward crisis communications and government relations, silence is increasingly used as a strategy, departments anticipate restructuring, and most PR pros still expect positive growth while needing stronger political, crisis, and financial skills.

00:00 Welcome and Introductions
00:37 Fred Cook Background
02:02 USC PR Program Highlights
03:37 Report Theme Quiet Shift
05:55 Key Findings on Polarization
08:14 Generational Views and Public
09:50 Stakeholders and Government Focus
13:39 Corporate Advocacy Pullback
14:54 CEO Silence and Defensive Comms
18:51 Budget Shifts and New Skills
23:24 Restructuring and AI Readiness
27:11 Future Outlook and Apocaloptimists
32:05 Industry Risk and Brand Examples
34:51 Wrap Up and Final Thoughts

Show notes:

Follow Fred Cook on LinkedIn: https://www.linkedin.com/in/fredhcook/

View USC's 2026 Global Communication Report, “A Quiet Shift": https://annenberg.usc.edu/research/center-public-relations/global-communication-report

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

About the host: Michelle Garrett is a B2B PR consultant, media relations consultant, writer and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker and podcast guest on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.

Social Media Strategies to Boost Your B2B PR Efforts

Fri, 08 May 2026 03:00:00 -0400

In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer talks with her guest Andy Lambert, co-founder of ContentCal (acquired by Adobe) and author of Spheres of Influence, to discuss how B2B companies should approach social media and PR, especially on LinkedIn and YouTube.

Lambert highlights LinkedIn’s algorithm shift toward personal profiles and subject-matter expertise, advises prioritizing original content over reshares, and notes strong performance from carousels and polls when used thoughtfully.

He explains LinkedIn’s crackdown on automated AI comment tools while distinguishing useful AI assistance from low-quality AI-generated posts.

The conversation emphasizes consistency, content pillars, and quality over “hacks,” plus the growing importance of LinkedIn and YouTube for AI-driven search, including the value of long-form YouTube and LinkedIn articles/newsletters.

Lambert also shares practical AI search wins like creating a Wikipedia page and aligning messaging across profiles and review sites.

00:00 Welcome and Introductions

00:54 Andy Lambert Background

02:55 Being Everywhere to Audience

04:56 LinkedIn Trends and Algorithm

06:54 Formats Video Carousels Polls

09:56 Reshares Versus Original Posts

11:34 AI Comments and Content

19:40 Posting Frequency and Timing

23:21 Quality Over Hacks

26:21 Hashtags on LinkedIn

27:05 Why LinkedIn and YouTube

29:51 AI Search Proof Point

33:14 Think Like Media

34:00 Search Is Audience

36:50 Long Form and Articles

38:48 Newsletters and Repurposing

41:42 Do You Need YouTube

44:07 Budget and Authenticity

46:21 Trust and Human Stories

49:24 Algorithm Proof Strategy

50:18 Three AI Search Wins

53:19 Wrap Up and Thanks

Show notes:

Subscribe to Andy Lambert’s Substack: https://spheresofinfluence.substack.com

Follow Andy Lambert on LinkedIn: https://www.linkedin.com/in/andyrlambert/

Andy Lambert’s latest book, Spheres of Influence: https://spheresofinfluence.co/

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

Staying Crisis-Ready: What Matters Most?

Sat, 25 Apr 2026 03:00:00 -0400

In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer talks with her guest crisis communications expert Shawna Bruce, who shares her 40-year communications background, including 25+ years in military public affairs, work at Dow Chemical, and her current focus (since 2018) on training organizations to prepare for crises.

They discuss why crisis communications is now operational infrastructure, how to anticipate risks by studying incidents in your sector, and the importance of preparation, practice, reviews, succession planning, and internal coordination.

Bruce emphasizes message maps, fast approvals (including pre-approved holding statements), using owned media as a crisis hub, and having backups/shadows and realistic exercises ranging from lunch-and-learns to multi-day shift-based drills.

They address AI-driven misinformation, the need for trusted official channels, careful use of AI for planning (not unsupervised response), and how trust is tested and reinforced during crises rather than built from scratch.

00:00 Welcome and Introductions

01:57 Shauna’s Crisis Background

04:46 Preparation Over Parachuting

06:01 Why Crisis Comms Matters Now

09:33 Anticipating Risks by Sector

14:07 Comms as Part of Response

17:04 Air Canada Language Lesson

21:34 How to Practice Crisis Drills

29:09 Small Business Crisis Basics

33:23 Preapproved Holding Statements

35:35 Trust and Cadence in Crisis

38:02 Internal Comms Ripple Effects

40:20 Track Issues Before Crisis

41:20 AI Misinformation Reality

43:36 Own Your Channels

50:59 Build Trust With Humanity

52:36 AI For Planning Not Response

57:10 When Everything Feels Crisis

58:57 Educate Leaders And Triage

01:05:18 Preparedness Resources Wrap

Show notes:

Follow Shawna Bruce on LinkedIn: https://www.linkedin.com/in/shawnabruce/

Visit Shawna Bruce’s site: https://www.mdbruceandassociates.com/

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

Modern media training: Rethinking how we prep executives

Thu, 09 Apr 2026 17:00:00 -0400

In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer talks with her guest Katie Suiters of Brighton Media to discuss modernizing media training for executives.

Suiters contrasts outdated, scripted talking-point memorization with a hyper-custom approach that builds authentic, teachable communication skills across scenarios, including media interviews, internal all-hands, social video, panels, and crisis moments.

She recommends starting with intention-setting: defining the business objective of an opportunity and how the spokesperson and organization should be perceived, then measuring success against those goals.

They address misconceptions that journalists are “out to get you,” the importance of taking pauses, and avoiding jargon because it erodes trust and loses audiences.

Suiters advocates ongoing monthly or quarterly prep instead of one-time sessions, explains how to deliver constructive feedback, warns that “internal” remarks can leak, and notes AI increases demand for human, credible delivery and voice-aligned messaging; outside trainers can provide candid third-party coaching.

00:00 Welcome and Introductions

01:02 Rethinking Media Training

02:05 Beyond Broadcast Scenarios

03:33 Effort and Practice Payoff

05:20 Evolving Past Talking Points

06:14 Set Goals and Perception

08:45 Debrief and Say No

11:50 Misconceptions About Training

14:46 Journalists Are Not Enemies

19:40 Pause and Speak Clearly

22:29 Avoid Jargon and Acronyms

28:38 Ongoing Prep Sessions

29:26 Always Be Ready

30:53 PR As Insurance

31:51 Short Tailored Sessions

33:59 Handling Training Resistance

36:14 Introverts And Authenticity

37:46 Giving Executive Feedback

41:56 One On One Vs Group

43:31 Assume Everything Leaks

47:14 Difficult Questions And Bridging

50:03 AI And The Human Premium

53:42 When To Hire A Trainer

56:59 Media Training Wrap Up

Show notes:

Follow Katie Suiters on LinkedIn: https://www.linkedin.com/in/katiesuiters/

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

PR and Search – What Really Matters When Advising Clients

Wed, 01 Apr 2026 03:00:00 -0400

In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer talks with her guest Katie Robbert, CEO of Trust Insights, about how SEO and GEO (generative AI engine optimization) affect PR work.

Robbert explains GEO as serving a new “business to machine” audience—LLMs like ChatGPT, Gemini, and Claude—which summarize information from sources such as listicles and quoted articles, making PR placements and strong SEO fundamentals still essential.

Rather than throwing out playbooks, she recommends reverse-engineering AI results by asking for sources, targeting high-quality publications (including trade media), and measuring impact via analytics segments and “how did you hear about us” form fields.

They discuss EEAT (experience, expertise, authoritativeness, trustworthiness), avoiding low-quality AI content, and making “machine-readable” content more detailed across owned and Google properties.

Robbert also notes using constrained-source tools like NotebookLM and improving accessibility to help machine readability.

00:00 Welcome and Guest Intro

01:16 Why GEO Matters Now

02:00 Defining GEO vs SEO

03:29 Trust Insights GEO Course

06:46 SEO Not Dead Explained

11:05 No Need to Overhaul PR

13:19 Paid Placement and Authority

16:18 Measuring LLM Discovery

20:01 Are LLM Leads Better

24:30 PR Priorities for SEO GEO

27:07 Avoiding AI Content Slop

29:21 Google AI Mode Question

29:42 Critical Thinking vs AI

30:27 Sniff Test and Skepticism

33:27 Ask for Sources

34:07 Control the Inputs

35:10 Notebook LM Workflows

37:11 Trade Media Strategy

40:49 Press Releases for Machines

43:24 Wire Services and GEO

46:16 Start Your Own Publication

47:42 Be Everywhere for LLMs

50:50 Accessibility as SEO

52:14 Final Optimization Takeaways

Show notes:

Katie Robbert on LinkedIn: https://www.linkedin.com/in/katierobbert/

Trust Insights GEO 101 course: https://academy.trustinsights.ai/courses/geo-101-for-marketers

Trust Insights site: https://www.trustinsights.ai/

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

PR Scams: Fake PR isn’t worth it. How to spot paid media masquerading as earned media

Wed, 18 Mar 2026 03:00:00 -0400

PR scams are EVERYWHERE these days. We also see a rise in the number of agencies selling “fake PR” placements.

My guest, Bill Byrne, co-founder of Remedy PR, and I delve into this topic on this episode of PR Explored.

What should you watch out for? How can you tell when someone is trying to sell you something that's too good to be true? And how should you vet a PR provider to ensure you're hiring a credible consultant or agency?

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

How to Leverage Original Research to Boost Your PR Results

Thu, 05 Mar 2026 03:00:00 -0500

In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, interviews Becky Lawlor of RedPoint Insights about using original research to support B2B PR and thought leadership.

Lawler defines original research (surveys, internal proprietary data, or unique analysis) versus third-party stats and explains how it builds authority by “owning the narrative.” She emphasizes upfront strategy, competitor analysis, and alignment with goals; choosing credible respondents via vetted B2B panel vendors rather than consumer tools; and planning sample size (often 100 minimum in B2B, ~500 robust, larger for segmentation).

The discussion covers budgeting ranges from boutique pilots around $10K to large consultancies costing $100K+; incentives and fraud risks; careful survey design to drive headlines, avoid excessive open-ended questions, and ensure clarity; deeper data analysis for benchmarks and contrasts; and PR execution via tailored pitching beyond press releases.

They also outline broader uses including lead gen, paid/organic social, sales enablement, speaking slots, SEO/backlinks, and LLM search, and note buyers may find brand-owned research as credible as third-party studies.

00:00 Welcome and Introductions

01:02 Becky Background and Focus

01:53 What Counts as Original Research

04:00 Why Research Builds Authority

05:26 Research Strategy and Angles

07:47 Finding the Right Respondents

10:06 Sample Size and Segmentation

13:38 Credibility and Media Scrutiny

16:02 Budget and Panel Costs

19:51 Incentives and Fraud Risks

21:26 Survey Design for Headlines

26:52 Avoiding Open Ended Pitfalls

27:26 Survey Fatigue Traps

27:47 Open Ended Limits

28:48 Deeper Data Analysis

30:46 Pitching the Right Stats

33:53 Bring PR In Early

37:14 Repurposing Research Everywhere

42:08 Measuring PR Impact

46:00 Budget-Friendly Pilot Surveys

49:02 Finding Industry Gaps

51:15 Own Your Research Credibility

54:02 Wrap Up and Resources

Show notes:

Redpoint Insights: https://redpointinsights.com/

Becky Lawlor on LinkedIn: https://www.linkedin.com/in/beckylawlor/

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

The Rise of Personality Brands - and What It Means for PR & Comms Pros

Thu, 26 Feb 2026 03:00:00 -0500

In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, interviews Fatou B. Barry, founder of the PR Girl Manifesto, a global community and editorial platform created to provide culturally competent PR resources, strategy, and professional development.

They discuss the rise of “personality brands” as a structural shift where companies prioritize long-term identity, recurring voices, and entertainment-driven continuity over one-off product campaigns, driven by fragmented attention and declining institutional trust. Using Gap’s new Chief Entertainment Officer as a signal, they cite examples like Nike, Red Bull, Dick’s Sporting Goods, and Skims to show brands building studios, original programming, and IP to own audience relationships.

They explore how paid, earned, and owned media are merging, expanding PR into narrative systems, production, ethics, and talent strategy, raising expectations for skills, education, media literacy, and compensation.

They also predict collaborations will shift from reach-based influencers toward credible experts and community leaders, emphasizing alignment, authenticity, and trust.

00:00 Welcome and Introductions

00:50 PR Girl Manifesto Origin

03:23 Defining Personality Brands

05:48 Attention Fragmentation Today

06:54 Gap Chief Entertainment Role

07:52 Brands as IP Studios

12:24 Paid Earned Owned Blur

14:12 Skills and Education Shifts

17:47 Media Literacy and Trust

23:43 Hiring the Right PR Pro

26:38 PR in a Media Company Era

28:03 Scope Creep and Fair Pay

30:51 Expert Era Shift

34:54 Authenticity Over Hype

37:01 Beyond Influencers

38:11 AI Search Rewards Credibility

39:25 Journalists As Creators

44:10 Trust And Personality Brands

49:43 Values And Taking Stands

53:28 Interactive Story Content

54:59 PR As Story Makers

57:57 Opportunity And Responsibility

Show notes:

The PR Girl Manifesto: https://www.prgirlmanifesto.org/

The PR Girl Manifesto on LinkedIn: https://www.linkedin.com/company/the-pr-girl-manifesto/

Fatou Barry on LinkedIn: https://www.linkedin.com/in/fbarry/

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

How to Maximize Your Job Search: Strategies Beyond Submitting Applications

Thu, 19 Feb 2026 03:00:00 -0500

In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer talks with her guest, Stacia Doss from Glassdoor, as they dive deep into the current job market’s complexities and provide actionable advice for job seekers.

In this episode, they discuss effective job search strategies, the importance of networking, leveraging AI, and how to stand out in a crowded field. This follows the discussion on the last episode about skills pros need to succeed in a PR career.

They also touch on mental health aspects of job searching and the value of maintaining professional connections.

Whether you’re in PR, comms, or any other industry, these insights and tips are designed to help you navigate your job search more effectively.

00:00 Welcome and Introduction

00:31 Guest Introduction and Background

01:34 Current Job Market Challenges

02:47 Statistics and Trends in Job Listings

04:59 Impact of AI on Job Market

12:19 Application Process Frustrations

16:25 Exploring the Hidden Job Market

20:08 Networking and Building Connections

23:04 Leveraging LinkedIn for Job Search

33:39 Enhancing Skills and Upskilling

35:11 Weekly AI Learning Routine

36:34 Free Resources for PR and Comms Pros

38:27 Networking and Weak Ties

39:28 Informational Interviews and Follow-ups

42:34 Virtual Coffee Chats and Professional Organizations

45:04 Staying in Touch with Your Network

48:06 Mental Health and Community Support

52:04 Researching Companies and Job Markets

53:17 Organizing Your Job Search

58:57 Final Thoughts and Resources

Show notes:

Follow Stacia Doss on LinkedIn: https://www.linkedin.com/in/staciadoss/

Stacia’s article on which the episode is based: https://www.glassdoor.com/blog/beyond-online-applications-job-search/

The Lonely Office podcast: https://www.glassdoor.com/Community/the-lonely-office

Glassdoor’s blog with more tips and advice for job hunters: https://www.glassdoor.com/blog/

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

PR: On the Hiring Horizon - Soft Skills That Matter

Wed, 04 Feb 2026 03:00:00 -0500

In this episode of PR Explored, host Michelle Garrett interviews Kristina Markos, an associate professor and co-founder of GenSpark Solutions.

They discuss the significance of soft skills such as listening, presenting, collaboration, and curiosity in public relations. Kristina shares her varied background in agency work and academia, emphasizing the transition needs between generations in the workplace.

They address the importance of effective presentation skills, the need to ask questions, and the impact of AI on communication roles.

The episode highlights the evolving PR landscape and the exciting opportunities for emerging professionals in the field.

00:00 Introduction and Guest Welcome

00:50 Guest Background and Experience

02:03 Importance of Soft Skills in PR

03:28 Predictions and Essential Skills

05:04 Teaching Communication Skills

09:42 Presentation Skills and Their Importance

15:38 Collaboration and Intergenerational Communication

30:37 The Impact of Short Attention Spans

31:15 The Importance of Asking Questions

32:36 PR Professionals and Journalism Training

36:32 Understanding Organizational Dynamics

43:08 The Role of Writing in PR

49:52 Listening and Perspective Taking

53:47 The Exciting Future of PR

58:06 Conclusion and Final Thoughts

Show notes:

Kristina Markos on LinkedIn: https://www.linkedin.com/in/kristinamarkos/

GenSpark Solutions: https://www.thinknovl.com/genspark

PR Club Prediction Post with Kristina's thoughts that sparked the idea for the topic: https://prclub.org/tips-from-the-board-its-prediction-time

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

How Public Speaking Can Boost Your PR Efforts

Wed, 28 Jan 2026 03:00:00 -0500

Public speaking is a powerful way for thought leaders to stand out from the crowd.

How can PR pros and communicators leverage speaking opportunities to help clients get more visibility for themselves and their brands? In this episode of PR Explored I talked with guest Tricia Richards-Service, founder of I Need a Speaker, which helps organizations and event planners find the right speaker for their events.

Overview:

In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, welcomes Tricia Richard Service, founder of I Need a Speaker, to discuss how public speaking can enhance public relations efforts.

The conversation delves into the creation and benefits of I Need a Speaker, guidelines for effective public speaking, and how organizations can strategically utilize speakers to boost their PR programs.

Tricia offers practical tips for potential speakers, including the importance of practice, clear messaging, and working closely with communications teams. The episode also covers advice for organizations seeking speakers and the value of compensating speakers appropriately.

00:00 Introduction and Guest Welcome

00:31 The Birth of ‘I Need a Speaker’

01:16 How ‘I Need a Speaker’ Works

02:19 The Value of Diverse Speakers

04:12 Public Speaking and PR Programs

07:06 Maximizing Speaking Opportunities

11:37 Choosing the Right Events

23:32 The Importance of Practice and Feedback

29:05 Overcoming Public Speaking Anxiety

29:49 The Importance of Preparation

30:12 Avoiding Off-the-Cuff Remarks

33:22 Handling Media Interviews

36:13 Engaging with Your Comms Team

40:05 Advice for Event Planners

46:11 Speaker Compensation and Expectations

49:46 Final Thoughts and Resources

Show notes:

I Need a Speaker: https://www.ineedaspeaker.com/

Tricia Richard-Service on LinkedIn: https://www.linkedin.com/in/triciarichardsservicephd/

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

PR for Nonprofits: Doing More with Less

Wed, 21 Jan 2026 03:00:00 -0500

In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer chats with Marc Whitt, a seasoned public relations consultant and author.

The conversation explores Whitt’s extensive 40-year career in PR, primarily within higher education and nonprofit sectors.

They discuss essential topics such as the unique challenges faced by nonprofit PR professionals, the importance of ethical conduct, the role of events in nonprofit PR, and the critical relationship between PR practitioners and legal counsel.

Whitt emphasizes strategic planning, efficient use of limited funds, and ways to avoid burnout for one-person PR teams. The episode highlights the significance of maintaining trust, transparency, and integrity in PR and provides actionable strategies for effective crisis management.

00:00 Introduction and Guest Welcome

01:27 Marc Whitt’s Background and Personal Life

02:44 Marc’s Career in Public Relations

07:54 The Role of PR in Nonprofits

08:43 Challenges in Nonprofit PR

11:47 Strategies for Effective Nonprofit PR

16:52 Importance of Integrity and Ethics in PR

23:02 Managing a One-Person PR Team

31:11 Focused Budgeting for Nonprofits

33:59 The Stress of Nonprofit PR

35:10 The Multifaceted Role of Nonprofit PR Professionals

40:28 Crisis Communications in Nonprofits

45:48 The Importance of Events in Nonprofit PR

50:32 Building a Strong PR-Legal Relationship

58:15 Final Thoughts and Mentorship

Show notes:

Marc Whitt on LinkedIn https://www.linkedin.com/in/marcwhitt/

Marc Whitt’s site: https://www.marcwhitt.com/

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

2026 PR Trends You Need To Know

Wed, 24 Dec 2025 03:00:00 -0500

Here we go, heading into 2026. Changes are coming at PR pros faster than they can keep up.

But, what should we really focus on? What trends deserve our attention? And which ones should we adopt a wait-and-see approach for?

My guest, Bill Byrne of Remedy Public Relations, is with me to discuss what to expect as we hurdle into the new year.

Whether you’re in B2C or B2B PR and comms, we’ll cover the insight you need to get ready for what lies ahead.

Overview:

In the final episode of 2025, PR Explored host Michelle Garrett, a PR consultant, author, and writer, welcomes guest PR veteran Bill Byrne.

The episode delves into the transformative trends in public relations, discussing the impact of AI on PR practices, the enduring value of press releases, the integration of thought leadership, and navigating the evolving media landscape.

Michelle and Bill highlight the importance of consistent PR efforts, the role of various media types including niche media and Substack newsletters, and the need for creating credible, valuable content.

They emphasize building long-term relationships with the media and the criticality of trust in communication strategies.

The discussion also touches on the challenges and opportunities posed by AI-driven search, the resurgence of press releases, and strategies to adapt to changing PR dynamics.

As the industry moves forward, the episode encourages brands to be proactive, stay informed, and embrace comprehensive PR audits to effectively target their audiences.

00:00 Introduction and Welcome

00:28 Meet the Guest: Bill Byrne

00:40 Holiday Festivities and Personal Touches

01:30 Bill Byrne's PR Journey

03:24 PR Realities: What Won't Change

16:20 AI and PR: The Deep Fakes Issue

32:01 The Power of Consistent Content in B2B PR

32:28 The Importance of Building a Deep and Clear Trail

33:01 Creating News Beyond Product Announcements

35:20 The Role of AI in PR and Media Relations

37:10 Navigating the Media Landscape: Newsletters and Niche Media

45:40 The Resurgence of Press Releases in the AI Era

57:43 The Value of Thought Leadership in Building Trust

01:02:31 Final Thoughts and Future Trends in PR

Show notes:

Bill Byrne on LinkedIn: https://www.linkedin.com/in/billbyrne/

Remedy Public Relations: https://remedypr.com/

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

Managing a Social Media Crisis: How PR & Social Teams Can Work Together

Wed, 17 Dec 2025 03:00:00 -0500

Social media is a valuable part of a company’s marketing program – but it can sometimes take a turn we may not have anticipated .

What happens when your brand finds itself in the midst of a crisis created by a social media post?

Well, first, you probably panic.

Then, you might turn to your social media or PR team for help.

How can a company best manage a crisis created when a customer complaint goes viral?

Overview:

In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, welcomes guest Brooke Sellas, founder of B Squared Media, to discuss the nuances of managing social media crises.

Brooke shares her expertise on how social media, often viewed merely as a content channel, should be utilized more effectively as a customer experience channel. Brooke emphasizes that the key to handling crises includes proactive listening, empathetic responses, and timely engagement with customers.

She introduces the CARE model (Conversation, Acquisition, Retention, Engagement) for social media management and stresses the importance of building a strong community before a crisis occurs.

They discuss various real-world examples, including crises at Chipotle, Kit, and Nike, and the long-term impacts of each.

Brooke also shares advice about team coordination, especially between social media and PR, and provides tips on how to keep responses authentic without sounding scripted.

The episode concludes with a Q&A session addressing common social media crisis scenarios.

00:00 Welcome and Guest Introduction

01:02 Brook Solis: Social Media Expertise

03:49 Defining a Social Media Crisis

07:08 Examples of Social Media Crises

10:43 Handling a Social Media Crisis

22:15 The Role of PR in Crisis Management

29:35 Balancing Brand Personality and Crisis Management

30:22 The Power of Emotional Content: Patagonia Case Study

32:16 Breaking Down Silos in Marketing and PR

34:22 The CARE Model for Social Media Crisis Management

46:19 Handling Layoffs and Sensitive Situations

51:07 The Importance of Authentic Conversations on Social Media

57:34 Final Thoughts and Future Trends

Show notes:

Brooke Sellas on LinkedIn: https://www.linkedin.com/in/brookebsellas/

Brooke’s website – B Squared Media: https://bsquared.media/

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

Media Training Advice for Better Executive Communications

Wed, 26 Nov 2025 03:00:00 -0500

In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, invites communications and presentations coach Joel Schwartzberg to discuss key message development and the importance of media training for executives.

Joel shares his approach to executive communication, emphasizing the importance of having a clear and compelling point, and offers practical tips on how to effectively convey messages to a reporter’s audience.

The conversation covers techniques such as the primacy and recency effects, bridging off-topic questions back to key messages, and the importance of making messages simple yet impactful.

The episode concludes with recommendations for tailoring communication styles to different mediums without altering the core message, solidifying the idea that preparation and practice can turn anyone into a confident spokesperson.

00:00 Welcome to PR Explored

00:17 Meet Joel Schwartzberg

01:29 The Importance of Key Messages

04:17 Effective Communication Strategies

07:55 Crafting Strong Key Messages

21:39 Bridging Off-Point Questions

30:52 The Pitfalls of Overloading Information

32:04 Prioritizing Key Messages

34:21 Effective Storytelling in Media

37:31 Handling Off-the-Cuff Remarks

41:04 The Importance of Media Training

42:45 Crafting Authentic Email Interviews

47:26 Defining Technical Terms for Impact

49:43 The Power of Practice and Feedback

54:50 Adapting to Different Media Channels

58:55 Conclusion and Upcoming Topics

Show notes:

Learn more about Joel Schwartzberg and his services: https://www.joelschwartzberg.net/

Follow Joel Schwartzberg on LinkedIn:

https://www.linkedin.com/in/joelschwartzberg/

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

Do This Before You Press Play On PR

Wed, 19 Nov 2025 03:00:00 -0500

This episode of PR Explored explores how companies can make the most out of a partnership with a PR consultant or agency.

What do B2B clients need to bring to the start of the engagement?

Join my guest, John Forberger, communications strategist for B2B companies, and me as we dig into this topic.

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

How to Leverage Brand Authority in Your PR Strategy

Thu, 13 Nov 2025 03:00:00 -0500

In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, welcomes guest Amanda Milligan to discuss brand authority and its critical role in public relations and marketing.

Amanda shares her background in content, SEO, and brand strategy, emphasizing the importance of holistic marketing efforts.

They delve into how brand authority is measured, identify practical steps to assess it through tools like Reddit, LLMs, and social media, and discuss the intricate relationship between owned and earned media.

The episode also addresses the evolving landscape of SEO and the importance of maintaining continuous engagement to build long-term brand trust and authority.

00:00 Welcome to PR Explored

00:28 Meet Amanda Milligan

01:38 Amanda’s Professional Journey

02:49 The Importance of Brand Authority

03:29 Challenges in Marketing and PR

04:30 Speaking Engagements and Networking

06:37 Brand Authority Club and Community Building

23:15 Defining Brand Authority

26:19 Brand Authority in PR and Communications

30:20 Why Companies Overlook Brand Authority

32:45 Introduction to Reddit Search Tool

33:22 Trust Issues in Online Platforms

35:01 Google’s Shift Towards Reddit

37:20 Using LLMs for Brand Analysis

40:18 Importance of Third-Party Signals

43:28 Tracking Mentions and Backlinks

53:48 Social Media and Content Value

58:32 Owned vs. Earned Media

01:02:41 Final Thoughts and Wrap-Up

Show notes:

Brand Authority Club: https://www.brandauthority.club/

Amanda Milligan on LinkedIn: https://www.linkedin.com/in/amandamilligan/

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

ESG in the Age of AI

Wed, 05 Nov 2025 03:00:00 -0500

In this episode of ‘PR Explored,’ hosted by Michelle Garrett, PR consultant and writer, the focus is on the intersection of Environmental, Social, and Governance (ESG) criteria, Artificial Intelligence (AI), and corporate ethics in the realm of Public Relations.

The guest, Bo Breuklander, founder of Breuklander Communications, shares insights on how AI affects sustainability, governance, and the broader PR landscape. They discuss the importance of values, consistency, and trust in corporate behavior, and how companies can proactively address issues like DEI (Diversity, Equity, and Inclusion), AI policies, and data privacy.

The conversation also touches on the current trends, challenges, and best practices for integrating AI responsibly and ethically, with a focus on employee well-being and corporate reputation. Bo highlights the necessity for companies to educate themselves about AI, develop robust policies, and maintain their core values to build trust among stakeholders.

Bo further shares insights on evaluating AI vendors and stresses the need for ongoing professional development in this rapidly evolving landscape.

00:00 Introduction and Guest Welcome

00:57 Guest Background and Current Work

01:41 Understanding ESG and Its Importance

08:39 AI’s Role in ESG and Sustainability

16:47 Diversity, Equity, and Inclusion (DEI) in Focus

28:36 Governance and AI Policies

40:02 Final Thoughts and Professional Development

41:44 Conclusion and Upcoming Events

Show notes:

Bo Breuklander’s Email Course: The GenAI Playbook: https://www.bobreuklander.com/generative-ai-playbook-for-executive-messaging-and-employee-engagement

Bo’s In-Person Workshop: GenAI Readiness for Communicators: https://www.bobreuklander.com/genai-readiness-workshop-for-communicators

Follow Bo Breuklander on LinkedIn: https://www.linkedin.com/in/bobreuklander/

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

Telling Stories That Stand Out

Wed, 29 Oct 2025 03:00:00 -0400

In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, interviews Lou Covey, a veteran journalist with 55 years of experience.

Lou shares his journey from journalism to exploring cybersecurity and creating the Cyber Protection Magazine. They discuss the state of PR today, including formulaic approaches, the impact of AI, and the importance of storytelling.

They also highlight the challenges of effectively pitching to journalists, the decline of independent journalism, and the need for PR professionals to support quality journalism.

Key takeaways include the necessity of thorough research, avoiding overused phrases in press releases, fostering transparency, and the evolving relationship between paid and earned media.

00:00 Introduction and Welcome

00:23 Guest Introduction: Lou Covey

01:52 Lou Covey’s Career Journey

05:29 The Evolution of PR

08:43 Challenges in Modern PR

11:55 The Importance of Human-Created Content

15:15 Words That Kill Trust in PR

25:15 The Disconnect Between PR and Clients

31:38 The Ego Exercise

32:13 Storytelling Principles for PR Pros

33:13 The Importance of Context in Storytelling

34:33 Finding the Right Person for Thought Leadership

35:38 Challenges with the C-Suite

40:05 Crafting Effective Pitches

41:13 The Role of Statistics in PR

43:59 Avoiding Common PR Mistakes

54:53 The Decline of Journalism

56:34 Supporting Independent Media

58:46 Conclusion and Final Thoughts

Show notes:

Link to Cyberprotection Magazine (Lou is the editor):
www.cyberprotection-magazine.com

Lou’s podcast Crucial Tech: https://podcasts.apple.com/us/podcast/crucial-tech/id1455648744

Lou Covey on LinkedIn: https://www.linkedin.com/in/loucovey/

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

How to Develop Effective Communication Strategies in the Misinformation Age

Thu, 23 Oct 2025 03:00:00 -0400

In this episode of PR Explored, host Michelle Garrett discusses misinformation and its impact on public relations with guest Jennifer McGinley, a PR consultant specializing in healthcare.

They delve into the definitions of misinformation, disinformation, and malformation, providing insights into how organizations can prepare and respond to these challenges.

The conversation covers proactive crisis communication strategies, the importance of internal communications, media training, and the role of community building in maintaining trust and credibility.

They also emphasize the need for continuous monitoring and engagement on social media platforms to manage and address misinformation effectively.

00:00 Welcome to PR Explored

00:15 Introducing Jennifer McGinley

00:44 Understanding Misinformation, Disinformation, and Malformation

05:24 The Importance of Crisis Communication

09:26 Building Trust and Internal Communication

17:51 Navigating Social Media and Information Overload

24:48 Preparing for Misinformation in Healthcare

34:20 Navigating Trust in Health Advice

35:25 The Overwhelming Flood of Information

35:56 Skepticism and Trust in the Digital Age

36:18 The Importance of Media Literacy

37:13 Purpose and Motivation Behind Sharing Information

38:34 Managing Misinformation in Companies

39:33 Proactive Crisis Management

40:39 The Role of Social Media in Crisis Response

42:30 Monitoring Online Discussions

45:55 Leveraging Social Proof Against Disinformation

46:52 Building Community Trust

49:33 The Impact of Crisis on Reputation and Bottom Line

50:03 The Importance of Accurate Information in Research

53:38 Generational Differences in Brand Loyalty

55:20 The Role of Reviews and Feedback

56:46 The Importance of Clear Communication

58:07 Conclusion and Final Thoughts

Show notes:

JLM Strategic Communications: https://jlmstrategiccommunications.com/

Follow Jennifer McGinley on LinkedIn: https://www.linkedin.com/in/jennifer-mcginley/

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

How PR and Content Teams Can Work Together to Maximize Thought Leadership

Wed, 01 Oct 2025 03:00:00 -0400

In this episode of PR Explored, host and PR consultant Michelle Garrett sits down with her longtime friend and colleague Erika Heald to discuss the crucial role that thought leadership plays in content marketing and PR.

Erika, a seasoned marketing communications consultant and former journalist, delves into her journey and experience in the field, highlighting the importance of having a strategy to create impactful content.

The conversation covers the definition of thought leadership, the types of content that contribute to it, and the synergy between content and PR teams. They emphasize the need for collaboration and strategic planning to maximize the impact of thought leadership efforts.

The episode is a treasure trove of insights on how to foster cross-functional teamwork and create valuable, engaging content that drives business results.

00:00 Welcome to PR Explored

01:11 Meet Erika Healed: A Journey from Journalism to Content Strategy

04:59 The Importance of Thought Leadership

05:32 Defining Thought Leadership

14:48 Creating Effective Thought Leadership Content

23:46 Integrating PR and Content Teams

29:40 Breaking Down Silos for Better Collaboration

30:31 Winning Awards with Strategic Collaboration

32:52 The Importance of Measurement in PR

39:46 Leveraging Research for Thought Leadership

51:08 Effective Interview Techniques for Content Creation

56:07 Final Thoughts on Thought Leadership and Collaboration

Show notes:

Follow Erika Heald on LinkedIn: https://www.linkedin.com/in/erikaheald/

Erika Heald Marketing Consulting: https://erikaheald.com/

Erika’s show #ContentChat: https://www.linkedin.com/in/erikaheald/recent-activity/events/

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

Why Podcasts Should Be Part of Your PR Strategy

Wed, 24 Sep 2025 03:00:00 -0400

In this episode, host Michelle Garrett, a public relations consultant and writer, interviews Doug Downs, the host of ‘Stories and Strategies’ podcast.

They discuss the significance of podcasting in PR and marketing, highlighting how podcasts can build brand trust and engage audiences more deeply than traditional social media posts.

Doug shares insights into his journey with ‘Stories and Strategies,’ a leading PR-focused podcast, and the launch of his podcast production agency. They also address common pitfalls that cause many podcasts to fail early, the importance of niching down content, and the effort required to produce and maintain a successful podcast.

Additionally, Doug emphasizes the need for more diversity in podcasting, particularly the inclusion of more women and marginalized voices as guests and hosts.

As the conversation progresses, they explore effective strategies for pitching guests to podcasts and how to differentiate oneself in a crowded media landscape.

This episode is packed with valuable insights for brands considering starting their own podcasts and for individuals looking to become notable podcast guests.

00:00 Welcome to PR Explored

00:49 Introducing Doug Downs and His Podcast

03:22 The Importance of Podcasts in PR and Marketing

09:33 Challenges and Realities of Podcasting

16:13 Building and Engaging Your Podcast Audience

29:42 The Future of Podcasting and AI

31:38 The Gender Dynamics in Podcasting

32:15 Promoting Diversity in Podcasting

33:05 Challenges in PR and Podcasting

34:28 Effective Pitching Strategies

38:21 Building Relationships Through Podcasting

48:13 The Importance of Storytelling in Podcasts

54:29 Concluding Thoughts

Show notes:

Website: https://storiesandstrategies.ca/

Podcast: https://podcast.storiesandstrategies.ca/ (now co-hosted with Farzana Baduel) – #1 PR podcast in the World per Rephonic and Goodpods

YouTube: https://www.youtube.com/@storiesandstrategiespodcast

YouTube video specific to how to pitch a podcast: https://youtu.be/IMdN6GROLDI

Instagram: https://www.instagram.com/storiesandstrategiespodcasts/

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

What to Expect When You're Expecting PR

Mon, 22 Sep 2025 17:00:00 -0400

In this episode of PR Explored, host Michelle Garrett, a PR consultant, author and writer, talks with public relations consultant Crystal Richard about managing client expectations in the realm of public relations.

They delve into Crystal’s background, which includes over 15 years in the PR industry and founding her own company, Crystal Richard & Co. Crystal also shares details about her lifestyle and travel brand, East Coast Mermaid.

The discussion covers the critical aspect of setting realistic client expectations around media coverage, including the time it takes to secure placements, the importance of trade publications, and the role of consistency in pitching.

Michelle and Crystal also address common client misunderstandings regarding instant results in PR, the value of press releases, and the impact of shrinking newsroom staffs on media relations strategies.

They emphasize the need for clients to be proactive and understanding about the intricacies and timelines involved in media outreach and coverage.

Crystal offers valuable insights into effective media pitching, the significance of being available for media opportunities, and tips for businesses looking to handle their own PR.

00:00 Welcome to PR Explored

00:59 Meet Crystal Richard: PR Expert and Lifestyle Brand Founder

01:38 Crystal’s Unique PR Journey and Media Adventures

04:16 Discussing PR Expectations and Client Realities

06:28 The Challenges of Media Coverage and Client Education

12:17 The Importance of Setting Realistic PR Goals

24:32 Navigating Media Relations and Press Releases

32:06 The Importance of Press Releases in Modern PR

32:56 Effective Press Release Distribution Strategies

36:22 Adapting to Shrinking Newsrooms

39:36 Leveraging Thought Leadership and Affiliate Links

42:38 DIY PR: Tips for Small Businesses

44:20 Consistency and Persistence in PR Efforts

47:50 Building Relationships with Journalists

50:14 Setting Realistic PR Expectations

56:14 Crisis PR and Timing Considerations

57:37 Final Thoughts and Encouragement

Show notes:

Crystal Richard’s site: https://www.crystalrichard.com/

Follow Crystal Richard on LinkedIn: https://www.linkedin.com/in/crystalrichard/

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

How to Bring “Boring” Industries to Life

Wed, 10 Sep 2025 03:00:00 -0400

Working with companies in so-called “boring” industries can be its own type of challenge.

PR and communications pros in industries like construction, manufacturing, agriculture and others often struggle to find creative ways to talk about what they do.

How can those in public relations and marketing breathe new life into their efforts when working in these industries?

Michelle's guest, Ayo Abbas, an award-winning built environment marketing consultant with a background in communications and public relations and host of The Built Environment Marketing Show, joins her to discuss how to approach this challenge.

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

Ethical PR: Navigating Trust and Responsibility

Wed, 03 Sep 2025 03:00:00 -0400

In this episode of PR Explored, host Michelle Garrett, a public relations consultant, discusses the crucial topic of PR ethics with industry experts Mary Beth West and Jared Mead. They explore the importance of ethical practices in public relations, share their extensive backgrounds, and discuss the creation of an online PR ethics community on LinkedIn.

The episode covers why ethics in PR is often overlooked, the necessity of integrating ethical discussions into the classroom, and the importance of collaborating with legal teams.

Highlighting relevant resources such as industry associations, ethical guidelines, and initiatives like the International Communications Consultancy Organization (ICCO) and the Ethics and Compliance Initiative (ECI), the guests emphasize proactive steps to integrate ethical practices in PR.

The discussion also touches on the ethical use of AI in PR and the need for continuous advocacy to improve the public perception of the PR profession.

The episode concludes by encouraging PR professionals to engage deeply with ethical standards to enhance the industry’s credibility and effectiveness.

00:00 Introduction and Guest Welcome

00:39 Mary Beth’s Background and PR Ethics Advocacy

01:57 Jared’s Background and Ethics in PR

03:33 The Importance of PR Ethics

05:02 Challenges in Discussing PR Ethics

08:05 Ethics Education in PR

17:05 Handling Unethical Requests

25:44 Creating Effective Ethics Guidelines

31:35 The Psychological Toll of Whistleblowing

34:20 The Importance of Legal and PR Collaboration

37:07 Navigating the Court of Public Opinion

43:10 Ethical Use of AI in PR

55:51 Advocating for PR Ethics

58:40 Final Thoughts and Resources

Show notes:

PR Ethics community on LinkedIn: https://www.linkedin.com/company/prethics/

Mary Beth West on LinkedIn: https://www.linkedin.com/in/mbwcommunications/

Jared Meade on LinkedIn: https://www.linkedin.com/in/jaredmeademps/

Jared Meade of Rayne Strategy Group website: https://www.raynestrategygroup.com/

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

How PR Fits Into Customer Buying Decisions

Thu, 28 Aug 2025 09:00:00 -0400

In this episode of PR Explored, host Michelle Garrett, a public relations consultant, author and writer, interviews Sunny Hunt, CEO of Hunt Interaction, about the intersection of public relations (PR) and the customer buying journey.

Sunny discusses the importance of integrating PR with sales and customer success teams to better understand and meet customer needs, ultimately driving revenue and shortening sales cycles. She emphasizes the need for customer-driven PR strategies, the value of customer testimonials, and the impact of consistent messaging.

The episode also highlights the significance of understanding where customers get their information and how to measure PR’s impact on business outcomes effectively.

Sunny also addresses the challenges of cutting through the noise in today’s market and offers actionable advice on using customer insights to craft effective PR campaigns.

00:00 Welcome to PR Explored

00:26 Meet Our Guest: Sunny Hunt

00:44 Introduction to the Customer Buying Journey

00:53 Sunny Hunt’s Professional Background

02:43 Marketing Fridays: A Free Webinar Series

03:59 The Importance of Content Repurposing

05:06 Customer Growth and Retention Strategies

11:01 Aligning PR with Sales and Marketing

15:54 The Value of Customer Insights

23:49 Measuring PR Success Beyond Impressions

27:39 Combating the Status Quo in PR

31:37 The Role of Trade Media in PR

32:14 Voice of Customer Data

32:56 Integrating Sales and PR Efforts

33:30 Leveraging Customer Success Teams

34:36 Breaking Down Silos

35:17 Engaging with Sales Teams

36:41 Understanding Customer Behavior

37:54 Gathering Customer Insights

39:17 Effective Customer Surveys

40:51 Adapting to Market Changes

41:55 Challenges in PR and Marketing

47:37 The Importance of Consistent Messaging

48:44 The Shift in B2B Sales Dynamics

51:17 The Role of PR in Market Expansion

54:00 Cutting Through the Noise

57:02 The Value of PR in Tight Budgets

58:33 Actionable PR Advice

59:26 Conclusion and Final Thoughts

Show notes:

Join Sunny Hunt for Free Marketing Fridays: https://www.huntinteraction.com/free-marketing-fridays/

Hunt Interaction: https://www.huntinteraction.com/

Follow Sunny Hunt on LinkedIn: https://www.linkedin.com/in/sunnyhunt/

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

Accessibility in PR and Communications

Wed, 06 Aug 2025 03:00:00 -0400

In this episode of PR Explored, host Michelle Garrett, a public relations consultant and writer, interviews Matisse Hamel-Nelis, founder and principal of Matisse Nelis Consulting. They discuss the importance of digital accessibility in public relations and communications. Matisse explains her background, her work in teaching, and her PR & Lattes blog and podcast.

Matisse emphasizes the importance of making digital content accessible to everyone, including individuals with disabilities. They discuss practical steps for ensuring content such as videos, PDFs, and social media posts are inclusive.

Matisse shares her journey into the realm of accessible communications and highlights several companies leading by example. The conversation also addresses the growing significance of including accessibility in strategic planning, training, and overall communication efforts.

Matisse encourages starting small and progressing with intention, ensuring that all audiences can fully engage with and benefit from the information shared.

00:00 Welcome to PR Explored

00:20 Meet Matisse Hamel-Nellis

03:39 The Importance of Accessibility in PR

04:18 Defining Accessibility in Communications

06:02 The Market Impact of Accessibility

08:46 Challenges and Solutions in Digital Accessibility

13:51 Learning from Mistakes

16:45 Practical Tips for Accessible Communications

22:21 Avoiding Hashtag Mistakes

23:58 Testing and Engaging for Accessibility

25:33 Importance of Integrated Audio Descriptions

26:00 Camel Case vs Pascal Case

26:49 Brands Leading in Accessibility

29:34 Making Trends Accessible

32:17 The Growing Importance of Captions

34:31 Encouraging Accessibility in Organizations

39:08 Starting Your Accessibility Journey

42:52 Progress Over Perfection

45:04 Final Thoughts and Resources

Matisse Hamel-Nelis' site: https://matissenelis.com/

Michelle Garrett's site: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

About the host: Michelle Garrett is a B2B PR consultant, media relations consultant, and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

PR for Startups

Wed, 23 Jul 2025 03:00:00 -0400

In this episode of PR Explored, host Michelle Garrett, a PR consultant and writer, interviews Kathy Kashani, the principal of Azul Communications, about the nuances of public relations for startups.

Kathy discusses her journey from a long-time PR agency veteran to an independent PR consultant, focusing on consumer goods and B2C brands, especially startups. The conversation centers around defining a startup, understanding the distinct needs of startups versus established companies, and the foundational steps necessary for effective PR.

They delve into the importance of having clear business goals, identifying the right time to start PR, and how startups can build foundational elements like a solid website and social media presence before engaging in PR activities.

Kathy also highlights common mistakes startups make, such as not having a clear plan or budget, and the need for ongoing, rather than one-off, PR efforts. The discussion also covers how startups can attract investors through media visibility and the evolving nature of PR resources, including the benefits of hiring consultants or smaller agencies over large firms.

The episode wraps up with practical advice on how startups can evaluate and select the right PR help, emphasizing the importance of honest communication and setting clear goals.

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

Mid-Year Check on PR Trends to Watch

Wed, 16 Jul 2025 03:00:00 -0400

It’s time for a mid-year check-in on PR trends. Has AI destroyed PR as we know it? Is TikTok the only social media channel that matters?

Back in December, Bill Byrne of Remedy Public Relations and I discussed which PR trends we’d be keeping an eye on as we headed into the new year. Some of the trends we noted: AI in PR. The shrinking number of media outlets. How silos impact our work. The role the C-suite plays in the success of a PR program.

So, where are we now? And what trends should we be watching as we enter the second half of 2025?

I’m excited that my colleague Bill Byrne is joining me again. He’s frequently named a Top 10 PR expert and influencer and often contributes to marketing industry trades, including Ragan PR Daily, Muck Rack, and Bulldog Reporter.

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

The Future of the Public Relations Industry

Wed, 02 Jul 2025 03:00:00 -0400

The public relations industry is undergoing a seismic shift, driven by artificial intelligence, hybrid work, a changing media landscape, and deepening political divides.

Across four generations — Gen Z to Baby Boomers — PR professionals are navigating these transformations, each with unique perspectives on where the industry is headed.

On this episode of PR Explored, we discuss the findings of this year’s USC Annenberg School for Communication and Journalism‘s survey, as compiled in its Global Communication Report.

“The future of the PR industry depends upon how tomorrow’s leaders tackle the critical issues we are beginning to face today,” said Fred Cook, director of the USC Annenberg Center for Public Relations and chair emeritus of Golin.

Cook is my guest on this latest episode of PR Explored.

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

Burnout in PR and Social Media Marketing

Wed, 25 Jun 2025 15:00:00 -0400

Burnout in the PR and social media marketing fields is rampant.

Many communications pros are exhausted. The non-stop news cycle. The demand to be “always on.” The rising stress level, as day-to-day responsibilities continue to grow.

Surveys repeatedly show that those working in public relations and social media marketing experience some of the highest rates of burnout.

It’s no wonder, because, more than almost any other group of workers, we’re under pressure to stay in touch with our audiences, even during the most challenging circumstances. We’re so consumed with worrying about what our audiences need, we may have forgotten about taking care of ourselves.

So what can we do about it?

My guest, Breanne A. Mertz, DBA, Assistant Professor of Marketing at the University of Tampa, and I talk about burnout and how practitioners and their employers can address it.

Mertz has extensively researched social media marketer burnout and shares insight on how her findings apply to those working in PR, comms, and social media.

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

How to Stay on Top of the Evolving Mediaverse

Thu, 05 Jun 2025 00:00:00 -0400

The media relations game is ever-changing. While traditional media outlets remain coveted by businesses that want to be in the news, non-traditional outlets are on the rise.

Podcasts, newsletters and social media influencers now often play a key role in effective media outreach. PR pros need to ensure they’re immersed in as much client-relevant content as possible, regardless of where it comes from.

PR Consultant Michelle Garrett and her guest, Peter Himler, founder of Flatiron Communications and veteran of agencies including Edelman and Hill & Knowlton, discuss how to reconcile clients’ desire for coverage in legacy media with the impact of a new cadre of earned media platforms.

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

Beyond Writing: Essential PR Skills

Wed, 14 May 2025 00:00:00 -0400

Newer to PR? Or maybe you’ve worked in PR for a while but are trying to keep up with the changing landscape. Sure, writing is important. But what other skills and aptitudes are vital for today’s public relations and communications professionals?

As roles become more sophisticated and communication challenges more complex, PR pros must prove value, adapt to new technologies, navigate ethical challenges – and there is so much unknown. And unknowable.

My guest is Steve Ryan, Assistant Professor of Instruction & Program Director of Public Relations at Temple University.

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

PR’s Role in AI-Based Search

Wed, 07 May 2025 03:00:00 -0400

In this episode of PR Explored, host Michelle Garrett, a public relations consultant, is joined by Christopher Penn of Trust Insights to discuss the impact of AI on public relations, particularly in terms of search.

The conversation covers the evolution and deployment of AI models, the importance of SEO and broad content distribution, and the ethical implications of AI in content creation.

The discussion also touches on the efficiency of AI in automating repetitive tasks and its potential to transform the workload of PR professionals.

Penn, a veteran in the AI field, provides insights on how the rapid advancement of AI tools impacts marketing and communications, emphasizing the need to adjust strategies to gain visibility on AI-enabling platforms like YouTube, LinkedIn, and Google.

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

How AI-Based Search Impacts PR: Does Your Strategy Need an Overhaul?

Wed, 30 Apr 2025 03:00:00 -0400

AI is transforming how we search and engage with content online. In this episode of PR Explored, host Michelle Garrett is joined by digital marketing expert Andy Crestodina to discuss how AI-based search is reshaping the PR and marketing landscape. From AI optimization strategies to leveraging PR for brand visibility in generative search engines, Andy shares actionable insights to help professionals navigate this rapidly evolving space.

Whether you’re a PR pro looking to stay ahead or a marketer curious about AI’s impact, this conversation dives deep into strategies, challenges, and the future of PR in an AI-driven world. Don’t miss this insightful episode packed with practical tips for thriving in the age of AI.

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

Crisis Communications: EVERY Organization Needs a Plan

Wed, 23 Apr 2025 03:00:00 -0400

In this episode of PR Explored, host Michelle Garrett, a public relations consultant, welcomes crisis communications expert Shawna Bruce to discuss the critical importance of effective crisis management for brands and organizations. They cover how social media has amplified the visibility of crises, making preparedness more crucial than ever.

Shawna shares her experience from her 40-year career in communications, including her time in the Canadian Armed Forces and Dow Chemical. Specific examples of crises, such as the tragedies involving Boeing and Alaska Airlines and the aftermath of a tragedy involving hockey players are examined to underscore critical strategies such as accountability, transparency, and preparedness.

Key takeaways include the necessity of having a crisis plan, the steps to create and implement one, and the importance of transparency, timely communication, and empathy. They emphasize the role of video in crisis messaging and the significance of community and loyal customer bases, as well as the need for delegated authority, pre-approved holding statements, consistent messaging, and continuous plan updates.

The episode is a comprehensive guide for communicators on the essentials of crisis readiness and management.

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

PR Measurement: Not Optional

Wed, 16 Apr 2025 03:00:00 -0400

In this episode of PR Explored, host Michelle Garrett, a public relations consultant, talks with guest Jonna Burke about the importance of measurement in PR.

They discuss the evolving landscape of AI and automation, the necessity of having strong data acumen, the importance of setting measurable objectives, the challenges around vanity metrics, and the significance of frameworks like the Integrated Evaluation Framework (IEF) and Barcelona Principles for effective PR measurement.

Jonna highlights tools and resources available for PR professionals, including AMEC’s measurement maturity mapper and the importance of ethical and inclusive data practices. They also explore the challenges and opportunities in communicating the value of PR efforts to organizations and the importance of PR professionals being confident in asking critical questions to improve strategy and outcomes.

The episode wraps up with insights on the nuances of copyright in PR, the varying levels of sophistication in PR globally, and the emphasis on continuous learning, curiosity, and being an advocate for strategic and data-driven PR within organizations.

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

Exploring the Refreshed PESO Model with Gini Dietrich

Wed, 09 Apr 2025 03:00:00 -0400

In this episode of PR Explored, host Michelle Garrett, a PR consultant and writer, is joined by Gini Dietrich, founder of Arment Dietrich and Spin Sucks, to discuss the refreshed PESO model.

They explore the evolution of the model from its tactical roots to a focus on outcomes, and discuss the importance of owned media as the foundation of any PR strategy.

Gini shares her insights on the rising role of AI in PR, the ways to effectively measure PR outcomes, and the importance of community building.

Michelle and Gini also touch on managing client expectations, the significance of thoughtful comments in building relationships with journalists, and the need for an integrated approach to the PESO model over time.

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

Unlocking the Synergy Between PR and Social Media

Wed, 02 Apr 2025 03:00:00 -0400

PR and social media benefit from leveraging each other – yet often, there’s a disconnect between the two.

Silos may exist that prevent them from collaborating to maximize a brand’s communications. How can public relations and social media pros work together to get more out of each other’s efforts?

My guest, Karen Freberg, a professor of strategic communication at the University of Louisville and social media expert, joins me to discuss the best ways for these two to team up.

We also discuss the 2025 social media trends Karen is watching.

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

PR Pitching Amidst Continuing Media Layoffs

Mon, 24 Mar 2025 13:00:00 -0400

The media layoffs aren’t stopping – and that can make it even more difficult for public relations professionals to land earned media coverage for their companies and clients. My guest, Frank Strong of Sword and the Script Media, and I will discuss approaches PR pros can use to find opportunities and garner coverage in these challenging conditions.

This is the first episode of my new show, PR Explored, where I’ll talk with some of the best and brightest in the public relations industry to discuss questions on the minds of PR pros today, as well as industry trends.

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

X/Twitter: https://x.com/PRisUs

Threads: https://www.threads.com/@prwritergal

Michelle's book - B2B PR That Gets Results - is available now

Book a no-obligation call to talk about your needs here.

PR Explored: The Podcast for Public Relations and Communications Pros

A Quiet Shift - How Polarization Is Reshaping Corporate Speech

Social Media Strategies to Boost Your B2B PR Efforts

Staying Crisis-Ready: What Matters Most?

Modern media training: Rethinking how we prep executives

PR and Search – What Really Matters When Advising Clients

PR Scams: Fake PR isn’t worth it. How to spot paid media masquerading as earned media

How to Leverage Original Research to Boost Your PR Results

The Rise of Personality Brands - and What It Means for PR & Comms Pros

How to Maximize Your Job Search: Strategies Beyond Submitting Applications

PR: On the Hiring Horizon - Soft Skills That Matter

How Public Speaking Can Boost Your PR Efforts

PR for Nonprofits: Doing More with Less

2026 PR Trends You Need To Know

Managing a Social Media Crisis: How PR & Social Teams Can Work Together

Media Training Advice for Better Executive Communications

Do This Before You Press Play On PR

How to Leverage Brand Authority in Your PR Strategy

ESG in the Age of AI

Telling Stories That Stand Out

How to Develop Effective Communication Strategies in the Misinformation Age

How PR and Content Teams Can Work Together to Maximize Thought Leadership

Why Podcasts Should Be Part of Your PR Strategy

What to Expect When You're Expecting PR

How to Bring “Boring” Industries to Life

Ethical PR: Navigating Trust and Responsibility

How PR Fits Into Customer Buying Decisions

Accessibility in PR and Communications

PR for Startups

Mid-Year Check on PR Trends to Watch

The Future of the Public Relations Industry

Burnout in PR and Social Media Marketing

How to Stay on Top of the Evolving Mediaverse

Trending PR Topics with guest Eleanor Hawkins

Beyond Writing: Essential PR Skills

PR’s Role in AI-Based Search

How AI-Based Search Impacts PR: Does Your Strategy Need an Overhaul?

Crisis Communications: EVERY Organization Needs a Plan

PR Measurement: Not Optional

Exploring the Refreshed PESO Model with Gini Dietrich

Unlocking the Synergy Between PR and Social Media

PR Pitching Amidst Continuing Media Layoffs